What’s your fundraising asking style?

iMarketSmart

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What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?

iMarketSmart

Those that come forward will obviously care about the organization’s future— qualified leads. Fundraising Lead Generation Planned Giving estate planning fundraising advice fundraising blog legacy gift marketing nonprofit lead gen tips Philanthropy planned gift fundraising tips planned gift marketingI’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. They’re expensive since time is the same as money.

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My Gift To You This Holiday Season

iMarketSmart

You’re going to need it because you’ll learn why you should be conducting planned giving lead generation, gift closing and stewardship activities online and how you can do so cost-effectively.

Don't miss out on the power of a unique landing page

Donor Power Blog

An article at Performance Insider, Unique URLs Vs. Homepage URLs: The Best Method For Lead-Gen? Even worse, your homepage will need to perform multiple tasks -- provide the general information for the casual visitor AND instantly allow traffic driven by lead marketing dollars to complete the task without distractions.

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