Newsletter: 150 CSR Execs on 2019 Trends; ‘Rise & Shrine’ Blend Supports Hospital ??; Best TOF Lead Gen Tactics

Selfish Giving

Which tactics are most effective in generating leads for corporate partnerships pros??? Two things today. First, thanks to everyone for helping the Selfish Giving newsletter recently achieve three new highs. Last week's newsletter had a 52.6 percent open rate !

What’s your fundraising asking style?


Fundraising Lead Generation asking for donations charity blog engagement fundraising fundraising asking styles fundraising strategy fundraising tips major donor fundraising nonprofit lead gen nonprofit lead generation nonprofit marketing planned gift marketing ways to ask for a donation

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My Gift To You This Holiday Season


You’re going to need it because you’ll learn why you should be conducting planned giving lead generation, gift closing and stewardship activities online and how you can do so cost-effectively.

What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?


Those that come forward will obviously care about the organization’s future— qualified leads. Fundraising Lead Generation Planned Giving estate planning fundraising advice fundraising blog legacy gift marketing nonprofit lead gen tips Philanthropy planned gift fundraising tips planned gift marketingI’m not sure the old-fashioned estate planning seminars really work to generate legacy gifts. They’re expensive since time is the same as money.

Newsletter: 5 Halloween Costumes for Cause Marketers; Budweiser Launches Halloween Mugshots for a Cause ; Is ‘The Watcher’ Watching You?

Selfish Giving

Pick a couple channels, build traction with an audience and focus on lead gen. Man, I am wicked scary excited by all of the cause campaigns coming up this year. Aren’t you?!

Don't miss out on the power of a unique landing page

Donor Power Blog

An article at Performance Insider, Unique URLs Vs. Homepage URLs: The Best Method For Lead-Gen? Even worse, your homepage will need to perform multiple tasks -- provide the general information for the casual visitor AND instantly allow traffic driven by lead marketing dollars to complete the task without distractions.

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