Instant-On Cause Marketing for Japan

Cause Related Marketing

hoku earthquake struck Japan at 2:46 pm local time on Friday, March 11, 2011. On Thursday, March 17, 2011, not even six days later when you consider that Japan is a day ahead of North America, I received the appeal to the left in my email box. The horrendous 2011 T?hoku

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More Instant-On Cause Marketing for Japan Relief

Cause Related Marketing

hoku earthquake and tsunami in Japan have already led to what I’ve termed “instant-on cause marketing.” What follows are two other examples of instant-on cause marketing efforts meant to benefit the people of Japan.

Trending Sources

Habitat for Humanity fundraising campaign features March Madness

DonorDigital

This year, we added the March Madness college basketball tournament into the mix for Habitat for Humanity International. Valentine’s Day, Mother’s Day, Back to School, Thanksgiving, Christmas/Hanukkah are the most common holidays that work for many online fundraising programs.

Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Here are some highlights from that: Overall giving, excluding disaster relief donations for Japan in March 2011, was up across all channels in Q1 2012 vs. Q1 2011, increasing by 16%.

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How to Communicate in the Shadow of the Japanese Disaster – Practical Tips for Nonprofits

Getting Attention

What is the place of nonprofit communications in the wake of disaster, particularly when this most recent crisis of epic proportions—the March 2011 earthquake and tsunami disasters in Japan—is rightly dominating our minds and conversations, as well as the media? For organizations providing disaster relief services in Japan.

Mobile study: Donors impulsive, social and tech-savvy

Nonprofit Marketing Blog

TECH-SAVVY: Most of those surveyed (56%) have continued to give to more recent disaster relief efforts—such as the March 2011 earthquake and tsunami in Japan—using their mobile phones. A new study on mobile giving in response to the 2010 Haiti earthquake has loads of interesting insights for nonprofits seeking to understand mobile donors.

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Study: Text Giving for Haiti

A. Fine Blog

” A majority of those surveyed (56%) have continued to give to more recent disaster relief efforts—such as the March 2011 earthquake and tsunami in Japan—using their mobile phones. The Knight Foundation released a study, Real Time Charitable Giving , recently on the giving by text spearheaded in the immediate aftermath of the earthquake in Haiti. Here is a news article about the use of text giving from the immediate aftermath of the earthquake.