December is HOT: Pass Sale, Annual Reports and Mentoring Opportunities

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: Save $200 on the Annual All-Access Pass Get access to all of our training webinars, online courses, Private Facebook Group and more for 365 days! The All-Access Pass is on sale for $499.

Thank-You Videos, Measuring Effectiveness, Adrian Sargeant, and a Pass Sale All Happening in October!

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: October 4: How to Create a Thank-You Video for Supporters Before Thanksgiving. Learn More and Register. Learn More and Register . Learn More and Register .

Cause-Related Marketing Home Sales

Cause Related Marketing

#Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Kivi and I hope to see you there! Allison will be guest blogging for us as well in January.). And if this story doesn’t give you the “feels” (and possibly make you just a tad jealous), then I don’t know what to tell you.

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What’s Your Marketing Maturity Level? Take this Super-Fast Quiz and Find Out!

Kivi's Nonprofit Communications Blog

Seriously, this quiz is only two multiple-choice questions, but don’t let me get ahead of myself… Our New Approach to Training that Meets You Where You Are In 2019, we are introducing a new way for you to manage your professional development called the Five Levels of Marketing Maturity. We’ve labeled these five levels: Marketing Maturity Level One – Beginner. Marketing Maturity Level Two – Capable. Marketing Maturity Level Three – Skilled.

#MixedLinks for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

If you would like to receive a copy of the 2015 Nonprofit Communications Trends Report when it’s released in January, you can request your copy now. Speaking of NTEN, they are redesigning their website and chronicling it in a series of blog posts.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Let’s put that off for a bit and just share some Mixed Links… Lori Jacobwith shares 7 Ways to Make Your Donors Feel Great Today. New to nonprofit marketing? John Haydon shares his Top 3 Tips for Nonprofit Marketing Newbies.

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Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

If you like reading reports, Rebecca Davis has a list you can download of 29 studies related to nonprofit marketing and fundraising. And finally, it’s December so be sure to catch some holiday classics (and not-so-classics) during ABC Family’s 25 Days of Christmas.

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Week of Freebies, Day 4: Documenting Communications Decisions [Online Course]

Kivi's Nonprofit Communications Blog

You will need to be a Free Member to access this course: Want to be taken seriously at work and have authority in your position as a nonprofit communicator? The Pass is now on sale for only $499. Sale ends January 4th, 2019. Happy Holidays!

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Week of Freebies, Day 2: Creating a Welcome Series [Online Mini-Course]

Kivi's Nonprofit Communications Blog

Creating an Email Welcome Series This mini-course includes a 6-minute video and will show best practices for creating an email welcome series that engages your new subscribers from the start. The Pass is now on sale for only $499. Sale ends January 4th, 2019.

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(Re)Defining Cause Marketing

Selfish Giving

Last January I wrote a post on What is Cause Marketing? Over the past year I’ve gone back to that post many time and reread the comments again and thought about how I was defining cause marketing. They include: Point-of-sale.

#Mixed Links for Nonprofit Marketers – and Special Note for Email Subscribers

Kivi's Nonprofit Communications Blog

Yeah, we do too, and we are consolidating the blog subscribers list into our main CRM. AFP’s Fundraising Effectiveness Project Survey Report backs those projections and also shows that donor retention rates are rising too. Our Annual All-Access Pass is on sale this month.

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Week of Freebies! Day 5: Storybanking and Photobanking

Kivi's Nonprofit Communications Blog

It’s our last blog post of 2016, and we’re making it a good one! We know lots of you have questions about how to store and manage your stories and photos. This 18-page free download answers questions like: Do you need a banking system for stories and images?

Impious Cause Marketing?

Cause Related Marketing

I saw a recent post on Just Means critical of Kellogg’s new cause marketing campaign called ‘ Share Your Breakfast ’ and I wondered, should sinners or the impious be permitted to pray? Again, it contains HFCS and 11 gms of sugar. It also makes and sells unhealthy food.

Week of Freebies! Dos and Don’ts for Nonprofit Thank You Letters

Kivi's Nonprofit Communications Blog

We love our readers and think you deserve some goodies. This week, we are highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE. . For more on thank yous, you can also check out our Advice and Tips pages on Thank Yous. Happy Holidays!

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Week of Freebies, Day 3: 2019 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

Our Nonprofit Communications Trends Report has become the “go-to” source for what’s REALLY happening in the world of nonprofit communications and fundraising. content marketing, advertising, word of mouth marketing, permission-based marketing, etc.)? Happy Holidays!

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How to Get Others to Buy Into Your Cause

Getting Attention

Yes, you’re in sales. You’ve told me that sales can feel icky; sleazy or inauthentic. Think used cars, or the seedy, conniving sales guys in David Mamet’s Glengarry Glen Ross. And I know just what you mean. I used to turn away from sales, too. That’s sales.

Nonprofit Uses QR Code, Quora to Make Cause Marketing More Transparent

Selfish Giving

Side by side is the front and back of the Bruins' pinup. Back in January I talked about Quora and how it could be a resource to consumers who had questions about a cause marketing promotions, and an asset to causes that wanted to be more transparent about their programs.

Mixed Links for Nonprofit Communicators – Getting Ready for 2019 Edition

Kivi's Nonprofit Communications Blog

But don’t despair – I am looking to the future and gathered the best articles and posts on marketing and fundraising trends and advice for 2019. Before you leave for the holidays, get your Annual All-Access Pass and be set for all of 2019!

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Mixed Links for Nonprofit Communicators – December 14, 2018

Kivi's Nonprofit Communications Blog

Please, join me as we dive into the best articles, posts, tips, and more from around the world of marketing and fundraising. Today we look forward to 2019, learn how to deal with online bullies and how to be more like Bill Belichick. Sale ends January 4, 2019.

Mixed Links for Nonprofit Communicators – December 7, 2018

Kivi's Nonprofit Communications Blog

And who is ready for the best articles, posts, tips, and more from around the world of marketing and fundraising? This week I have social media inspiration, nonprofit blogs to read, email ROI, and ELMO. Sale ends January 4, 2019. SpringHouse.

The Best Cause Marketing of 2011

Cause Related Marketing

One of the things I love about cause marketing is also one of the things I love about my wife; it (like she) continues to surprise me. And sometimes all of those adjectives at once! Here in date order of the original post are my top eleven Best Cause Marketing Efforts of 2011.

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Need #NPCOMM Training That Actually Fits YOUR Schedule?

Kivi's Nonprofit Communications Blog

It’s a great value – over $3,000 worth of webinars for only $699 $499 through January 4, 2019. And the best thing is we have organized them in two ways depending on what works for YOU. The Pass is on sale now for only $499. Recommended for Levels 2 and 3.

L.L. Bean's Cause Marketing in Six Words

Cause Related Marketing

Twice now I’ve written about cause marketing campaigns that can be summed up in six-words. Both times I heard back from readers inspired to pen their own cause marketing summation in six-words. The campaign started on January 1, 2012 and wraps on December 31, 2012.

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The Best Cause Marketing of 2010

Cause Related Marketing

The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year. Thousands of cause marketing efforts take place each year. This list is necessarily my own and peculiar to me and my thinking.

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What We’re Sharing In December

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: NOW! Annual All-Access Pass Sale. Save $200 on our All-Access Pass and get 365 days of access to webinars, downloads, support and more. Sale ends January 5, 2018.

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

While reviewing some of the existing definitions and beginner resources on the web, I noticed that quite a few could use an update based on how rapidly the social space has evolved over the last few years alone. Social Media tools and applications continue to grow in both popularity and usage. They have fundamentally changed the way people interact around the globe, and have democratized the Internet.

Week of Freebies! 2015 Nonprofit Communications Trends Report

Kivi's Nonprofit Communications Blog

While this may be the last official day of the Week of Freebies here at the blog, we offer free downloads and resources from Nonprofit Marketing Guide all year long. The 2015 edition will be released on January 7th, but you can request a copy now to be among the first to receive it.

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“Create-A-Sweater” Pinups Weave Bonds Between Kids, Seniors

Selfish Giving

Sharna helped me many years ago when she was in the sports pottery business in Atlanta and I needed a quick turnaround on a gift for my wife. We even got to meet one year when she and her husband visited Boston, joining the hosptial’s Boston Marathon team at its pre-race pasta party.

Outré Cause Marketing?

Cause Related Marketing

A special sale of the knife at the SHOT Show (Shooting Hunting Outdoor Trade) in January 2011 in Las Vegas generated $22,000 for the Cascade Pacific Council in Northwest Oregon, where Gerber is headquartered. Boycotts or not and outré or not, the BSA still has 114,000 units, 2.7

The Best of Social Marketing in 2014

Social Marketing and Social Change

Keeping up with the evolution of social marketing research and practice can be a tough problem. To help you out, this is my fourth annual review of papers that document in the peer-reviewed literature how the field is developing (here are the links to the 2011 , 2012 , and 2013 selections). I do not consider papers published in our two journals, the Journal of Social Marketing and Social Marketing Quarterly , as I presume that people are looking at them already.

10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]

Selfish Giving

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. I Post On Great Cause Marketing Every Week. and conserved 7.4

Why and How Nonprofits Should Use Pinterest

Selfish Giving

Enter the Pinterest “Causes I Love Contest” and you could win a $250 gift card! . It’s easy to use, powerfully visual, populated with cause marketing-loving women and growing like crazy. I also created a board for cause marketing promotions I liked.

Are You Ready for 2019?

Kivi's Nonprofit Communications Blog

We have A LOT already planned for 2019 and we want you to come along on what will be a wild but wonderful ride. Do you want tips and best practices to help you get your work done? Want to be taken seriously at work and have authority in your position as a nonprofit communicator?

Faux Cause Marketing With a Sense of Humor

Cause Related Marketing

In the past year I’ve profiled what I call ‘faux cause marketing.’ It’s marketing that looks or sounds like cause marketing, but in fact no cause benefits from it. A kind of faux cause marketing with a sense of humor can be seen from AirTran , the discount airline.

#TECH: Facebook Timeline Rolled Out-Nonprofits Roll In

Non Profit Marketing 360

In one sense, one’s posts and posts of one’s friends (including organizations) created a proto-timeline. A number of apps will help you do that (see the screenshot to the right) and take control of how it looks. And we will be following it with you.

Where's the Social Media in this Youth Targeted Cause Marketing Effort?

Cause Related Marketing

The direct sales business… think Amway, Avon, and Shaklee… has a demographics problem, namely attracting the next generation of sales reps. Avon has addressed the challenge by launching Mark , which targets 18-30 year olds with bright, fun, less expensive products than Avon’s mainstream line and sold by youthful reps using a heavy dose of social media. Cause-Related Marketing does a world of good. Facebook Social Media Ashley Greene Avon cause marketing

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Week of Freebies! Email List Building Campaigns

Kivi's Nonprofit Communications Blog

We love our readers and think you deserve some goodies. This week, we are highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE. . Email is an inexpensive and fast way to get in touch with your supporters. Happy Holidays!

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You Can Learn a Lot About What Reporters Think of Cause Marketing By the Questions They Ask

Cause Related Marketing

Yogi Berra, the former Yankee player and manager was famed for his fractured English, or Yogi-isms. And, "it's like deju vu all over again." (The To that I'd add, you can learn a lot about what reporters think about cause marketing by the questions they ask.

Cause Marketing Trends: An Interview With Laura Marriott

Cause Related Marketing

In January I posted on my idea of putting QR codes on paper icons as a way to bridge the digital and print worlds. But companies and causes are using 2-D barcodes in their marketing. (A For rookies like me, what's the difference between 1-D and 2-D barcodes?

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Week of Freebies! Day 2: Five Factors of Successful Nonprofit Communications

Kivi's Nonprofit Communications Blog

This free ebook details the five factors, how we uncovered them, and outlines actions you can take within your nonprofit to become even more successful in 2017 no matter your size, location, or mission. Now on sale for only $499. Sale ends January 6th, 2017.

Week of Freebies! Day 1: Go Short with Your Annual Report

Kivi's Nonprofit Communications Blog

You don’t have to spend 100+ hours creating a long annual report that only your board members and close friends will read (and let’s be honest, they’ll just say they read it.). 1, 2, and 4-Page Reports. Now on sale for only $499. Sale ends January 6th, 2017.

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Week of Freebies! On-Demand Webinar: How to Build a Donor Communications Plan That Will Make Them Fall in Love

Kivi's Nonprofit Communications Blog

We love our readers and think you deserve some goodies. This week, we are highlighting downloads and resources from Nonprofit Marketing Guide that are all FREE. . P.S. Our Annual All-Access Pass Sale ends this Friday, January 2. Happy Holidays!

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