Kuala Lumpur & Singapore Social Media Workshop & Trip Debrief

Public Sector Marketing 2.0

Singapore. Once I arrived in Singapore, I took a cab to the wonderful Swissotel Merchant Court conveniently located in the always active Clark Quay district. I should have probably collapsed but my second wind kicked in and I was off to take in Singapore with my custom itinerary.

Global Cause Marketing

Cause Related Marketing

GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. Likewise, across the globe 53 percent said when quality and price are equal social purpose is the most important factor in selecting a brand, up 26 percent since 2008.