Peer-to-Peer Fundraising Communications: 5 Mistakes You’re Making (And How to Fix Them!)
J Campbell Social Marketing
FEBRUARY 13, 2017
Peer-to-peer fundraising campaigns have become more than just an innovative approach to online fundraising : they’re now the standard. If you’re not familiar with how peer-to-peer campaigns work, let’s back up to recap the basics: Peer-to-peer campaigns turn donors into fundraisers by equipping them with personalized online fundraising pages that they can share via social media (and other channels).