Brand, Reputation, Authenticity, and Interaction

Social Media Bird Brain

Quirky DigiDudes Portable Camera Tripod and Keychain via iTech News Net Your brand is what makes you recognizable. In the olden days, this was likely a logo like Coca-Cola's. These days, it could be how you personally are known. For example, there's a guy whose current brand is President of the United States. Nice brand. Your reputation is how the world perceives your brand. Wall Street.

Interaction and Asking in Social Media - 9 Things to Keep in Mind

Social Media Bird Brain

analytics donation HR Indiegogo interaction James Bowley Kevin W Grossman Nonprofit organization personalization small nonprofits social media specifics transactions My online friend and fellow Santa Cruzan, Kevin W. Grossman is a thought leader in human resources and recruitment. The other day he posted a link to an article by James Bowley about personalizing the HR transaction. The challenge isn''t just about the existence of information [.]

Trending Sources

Did slaves make your bra? Want a fabulous interactive graph to help you decide what to buy?

Wild Woman Fundraising

Recently I was sitting on a plane with a charming and socially conscious seatmate , and we were talking about world events, and at the end of our time together, we both agreed, “Vote with your dollars!&#. What does that mean? Well, do you know where your food comes from? Your clothes?

Giving Attitudes Surveyed By Harris Interactive

The Agitator

Don’t know how I missed this, but back in November Harris Interactive released this very interesting survey on the charitable giving habits and plans of Americans. Here’s a link to Harris Interactive’s full archive of consumer surveys. Their report includes some interesting trend data comparing 2007 and 2010 responses.

Happy Birthday!

Wild Woman Fundraising

here’s a fabulous interactive graph to help you decide what to buy! Happy Birthday to my blog! 3 years of rabble rousing! What Wild times we have had in the last 3 years! What were some of my most popular posts in the last few years? My mistakes! What were my mistakes in fundraising?

NONPROFIT BRANDING: Cost, Impact and Use of Logo T-Shirts

NonProfit Branding

Here are the questions to ask yourself about logo shirts: Do T-shirts make economic sense … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products EffectivelyAs long as it is of appropriate quality and carries an attractive imprint, a shirt with your logo is a walking billboard for your nonprofit.

Join an Interactive Community?

A Small Change

Ok, so I’m getting excited about a new idea. Who would get excited about all of us together starting an online community where we promote each other’s online fundraising? Would you be willing to commit to comment and vote for each other to win/raise money for your organization? Online fundraising can be really hard especially when you’re first getting started. But through this blog maybe we can make it easier for everyone.

Social Communication Through Your NP's Mailbox

Social Media Bird Brain

Email interactive mailbox PowerInbox Small nonprofit social media Image via Finerminds.com It''s often hard to get back in the swing when you''ve been out of the office for several days, or even a week or two. Especially if you''ve also been away from the inbox. So now you''ve got to ramp up your social media effort and wrangle all of those emails sitting there. No wonder people post "It''s Monday" pictures. But I was happy to find something that can make.

Free tool of the week: Glogster for interactive posters

ImpactMax

Glogster lets you create interactive “posters&# using various bits of pre-made and user-generated content—video, photos, music, text, graphics, etc. This week I’m back on the trail of online storytelling tools for nonprofits and foundations.

What’s Your Top Strength as an #NPCOMM Director?

Kivi's Nonprofit Communications Blog

We are having some fun with a new quiz tool we are trying, courtesy of Interact. Want to find out your top strength as a nonprofit communications director? Take the Quiz! CALM Nonprofit Communications

Don't Go By the Numbers

Social Media Bird Brain

social communications not for profits followers interaction numbers Small nonprofit contentFrom a website you should not visit I really hate those 'services' that promise to get you hundreds or thousands of followers, likes, or whatever. It's not honest, for one thing. Having lots of followers who are not engaged with you and disinterested in your content can serve only one purpose - to fool other people. Maybe to make them think you're more popular than you are so you can attract.

Reality is calling. You must respond.

NonProfit Branding

Just as happens … Continue reading → ACTION: Interacting with Products & Vendors CONTEXT: Tricks, Tips & TaboosThe burdens of nonprofit stewardship became heavier during this era of financial austerity. Revenue streams are threatened. Demand for service is increasing. Nonprofit boards and executives face greater competition for resources, for volunteers and for market position.

NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact

NonProfit Branding

That data, combined with our own … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPACT: Market Response & Return On Investment IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedYou can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product.

NONPROFIT BRANDING: Cost, Impact and Use of Coffee Mugs

NonProfit Branding

In fact, a mug with your logo will have more … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedNonprofit Executives: do you know how much power Logo-Mugs have? Using mugs VisABILITY supplied, our public broadcasting clients raised $200,000,000 ($200 million!) since 1985!

Can You See It? Social Media Wins and Your Small Nonprofit

Social Media Bird Brain

small nonprofits memes social media nonprofit interaction opportunity engagementPicture via Children's Vision Coalition When I walked into my friend Ann's house last week, her daughter was on her laptop. Laura, knowing my interests, was quick to tell me about a thread that had shown up on the Pringles brand FB fanpage. A customer had asked why the Pringles can had a reusable lid, since - as their advertisements pointed out - no one could stop eating until all the chips.

How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Planning a cause-marketing collaboration? Discussing a fundraising or membership program? Gearing up your own branding campaign? Just looking for badges of affinity? Want to get the biggest bang for your branding buck?

Top five lessons from Artez Interactive

Nonprofit Marketing Blog

It was a privilege to get to speak – and listen – at the Artez Interactive conference this week. You need to build outposts for interaction across the Internet, where your passionate constituencies are gathering and self-organizing. After thinking about what I heard – from Dharmesh Shah of HubSpot to Jocelyn Harmon of Care2 to others, I’d sum up the top messages as: 1.

What are the best and worst times to post on social media networks?

J Campbell Social Marketing

Everyone is looking to get increased engagement and interaction on their social media posts. We all know that consistently providing killer content and cultivating a dedicated audience (or tribe ) is the key to social media success. But what times are best to post to your audience?

Great new in-video interactive functionality now available for YouTube Non-profit Partners

Giving in a Digital World

Back in March I wrote about the launch of YouTube’s ‘Call to Action’ feature enabling UK and US organisations in its Non-profit Partners Programme to place overlay ads linking direct to their own websites from their YouTube videos for free – basically turning YouTube videos into simple interactive video ads.

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Great new in-video interactive functionality now available for YouTube Non-profit Partners

Giving in a Digital World

Back in March I wrote about the launch of YouTube’s ‘Call to Action’ feature enabling UK and US organisations in its Non-profit Partners Programme to place overlay ads linking direct to their own websites from their YouTube videos for free – basically turning YouTube videos into simple interactive video ads.

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New Facebook Features and Why They Matter

Public Sector Marketing 2.0

payment capability, brand interaction thanks to an open API for businesses, etc.). There have already been over 2B interactions between people and businesses (via their chatbots) on FB Messenger this year.

How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

I couldn’t find a place for a genuine exchange or interaction on its website. PBS’s festival is the type of interaction that gave me, as an audience member, a sense of power (because I do love a good voting contest).

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5 Strategies to Build Better Relationships with Your Mobile Donors

Kivi's Nonprofit Communications Blog

Segment donors to create more personal interactions. If your nonprofit isn’t using text messaging to interact with your mobile donors, then you’re missing out. Social media interaction is quickly becoming a priority for mobile donor outreach. John Killoran.

Your New Nonprofit Marketing Job: Movin’ Up Monday!

Getting Attention

Communications Manager , Interaction Institute for Social Change (Boston, MA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Account Manager/Mobile Strategist , Mobile Commons (Brooklyn, NY).

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Sneak Preview As Promised (not for distribution)

NonProfit Branding

ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPLEMENTATION: Using Branding Products Effectively PUBLIC RADIO: Marketing & Fundraising Uncategorized branding products Car Talk compact discs contributor incentives cutting costs digital downloads DVDs Fresh Air fundraising premiums Ira Glass marketing products Nonprofit marketing Terry Gross This American Life Tom & Ray

Pheed me, Seymour - with Popcorn?

Social Media Bird Brain

video social communications interactive Popcorn Pheed Mozilla Little Shop of Horrors social media social community audio Social networkSeymour & Audrey II from Little Shop of Horrors, 1986 Just when you thought it was safe to get comfortable in the social media pool, here comes another start-up. Pheed Me What makes Pheed different from other social networks is that you get all the regular content you can add (pictures, video, audio, etc.),

NONPROFIT BRANDING: Cost, Impact and Use of Tote Bags

NonProfit Branding

We’re also reporting on how broadly they display your logo, their cost per impression compared … Continue reading → ACTION: Interacting with Products & Vendors IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedWhich branding products do your constituents prefer? What ones will they use, how long they use them? We’re identifying products that work for you.

Recent Facebook Algorithm Changes and What They Mean for Nonprofits

Kivi's Nonprofit Communications Blog

Which means that things your supporters interact with could very well be seen by their friends. Loyal supporters that interact with your content will be sure to continue to see your content in their News Feeds. Drew Bernard.

Drive Action: Bring Me Up to Date (Case Study)

Getting Attention

Referencing past interactions is a proven method of reconnecting with supporters, but its typically not enough to drive the right-now actions you want.

NONPROFIT BRANDING: Brand Erosion From Sneaky Quality Deficits

NonProfit Branding

This risk is created … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting InfoThe last post asserted a nonprofit brand is a valuable but vulnerable asset. The brand of every nonprofit can be devalued by many things – one of which is an unsatisfactory promotional product carrying its logo.

Baseball & Root Balls - Social Media Free Agents & Your Small Nonprofit

Social Media Bird Brain

She's proposed an interactive session based on a key theme of her recent book (co-authored with Allison Fine), The Networked Nonprofit, about how nonprofits can go from being standalone institutions to energy-filled networks. Tags: Non-profit organization small nonprofits SXSW Interactive social media Illustration by Johnny Goldstein via Flickr Nonprofit social media heavy-hitter Beth Kanter is gearing up for 2011's SXSW.

NONPROFIT BRANDING: Why the Lord of Logos Rules Your Marketplace

NonProfit Branding

But right now we’re going to explore a … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedThe last three posts shared market research data on favorite nonprofit branding products: imprinted coffee mugs, tote bags and pens.

NONPROFIT BRANDING: Cost, Impact and Use of Logo-Pens

NonProfit Branding

There is no … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity Uncategorized(A short essay about a boring topic – but enhanced by some husband/wife disagreement. In sorting out this disagreement the reader will be assisted by Justin Timberlake, who supports the author by sporting a favorite branding product.)

Who Do You Think You Are? Your Brand and Social Media

Social Media Bird Brain

not-for-profits inauthentic social media huckster truth nonprofit internet interaction change susan G. Change Has a Ripple Effect I wrote a post not too long ago about being a huckster. I've come to realize that being viewed as inauthentic is a horror of mine.

Some Comments About Your Job Security

NonProfit Branding

But – if you are trying … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build AffinityIf you are living off a trust fund, you may not need this advice. If your resume is updated and the bridges behind you are already burning, this information is too late to help.

Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

Well, you can start by researching where your donors are interacting. These are just general guidelines; you may find that your donors interact with your nonprofit during different times of day. Abby Jarvis.

Nonprofits, are you still doubting the power of social media?

J Campbell Social Marketing

Check out this neat interactive infographic from Digital Insights. Still doubting the power of social media?

35 amazing ways to engage and involve your donors and supporters

iMarketSmart

One-to-one interactions with beneficiaries of donations. If you’re stuck wondering how to involve your supporters with your mission, look no further. Here are 35 ideas from a stream of my consciousness. Surveys. Quizzes. Invitations to join a board or committee. Games. Polls. Videos. Advocacy or activism opportunities. Podcasts. Testimonials. Online chat tools. Webinars. Streaming live events. Question and answer sessions. Tell your story opportunities. Infographics.

The simplest and most effective 6-step major gift and planned gift marketing strategy ever

iMarketSmart

Use technology that “ drips ” highly relevant, personalized cultivation communications to each prospect based on how they have interacted online and offline in the past. Employ donor surveys. Provide valuable engagement offers using the information you learned from the surveys (that way your offers will elicit responses— since you now know what your prospects want/desire). Use technology that tracks and captures their online engagements (clicks, downloads, etc.).

Day in the Life of a Nonprofit Communicator – Seth J. Katzen

Kivi's Nonprofit Communications Blog

I also make a point to get up from my desk and walk around the office as it forces me to stretch but also interact with my TEAM. Seth J. Katzen.