Brand, Reputation, Authenticity, and Interaction

Social Media Bird Brain

Quirky DigiDudes Portable Camera Tripod and Keychain via iTech News Net Your brand is what makes you recognizable. In the olden days, this was likely a logo like Coca-Cola's. These days, it could be how you personally are known. For example, there's a guy whose current brand is President of the United States. Nice brand. Your reputation is how the world perceives your brand. Wall Street.

#SM4NP: Scoop.it! For Information ‘Curation’ & Social Interaction

Non Profit Marketing 360

”We interact with articles and other media all day long, so pulling it together under a central topic should fit into that flow.

Join an Interactive Community?

A Small Change

Ok, so I’m getting excited about a new idea. Who would get excited about all of us together starting an online community where we promote each other’s online fundraising? Would you be willing to commit to comment and vote for each other to win/raise money for your organization? Online fundraising can be really hard especially when you’re first getting started. But through this blog maybe we can make it easier for everyone.

Interaction and Asking in Social Media - 9 Things to Keep in Mind

Social Media Bird Brain

analytics donation HR Indiegogo interaction James Bowley Kevin W Grossman Nonprofit organization personalization small nonprofits social media specifics transactions My online friend and fellow Santa Cruzan, Kevin W. Grossman is a thought leader in human resources and recruitment. The other day he posted a link to an article by James Bowley about personalizing the HR transaction. The challenge isn''t just about the existence of information [.]

Free tool of the week: Glogster for interactive posters

ImpactMax

Glogster lets you create interactive “posters&# using various bits of pre-made and user-generated content—video, photos, music, text, graphics, etc. This week I’m back on the trail of online storytelling tools for nonprofits and foundations.

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Great new in-video interactive functionality now available for YouTube Non-profit Partners

Giving in a Digital World

Back in March I wrote about the launch of YouTube’s ‘Call to Action’ feature enabling UK and US organisations in its Non-profit Partners Programme to place overlay ads linking direct to their own websites from their YouTube videos for free – basically turning YouTube videos into simple interactive video ads.

Great new in-video interactive functionality now available for YouTube Non-profit Partners

Giving in a Digital World

Back in March I wrote about the launch of YouTube’s ‘Call to Action’ feature enabling UK and US organisations in its Non-profit Partners Programme to place overlay ads linking direct to their own websites from their YouTube videos for free – basically turning YouTube videos into simple interactive video ads.

Sneak Preview As Promised (not for distribution)

NonProfit Branding

ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPLEMENTATION: Using Branding Products Effectively PUBLIC RADIO: Marketing & Fundraising Uncategorized branding products Car Talk compact discs contributor incentives cutting costs digital downloads DVDs Fresh Air fundraising premiums Ira Glass marketing products Nonprofit marketing Terry Gross This American Life Tom & Ray

How To Measure Media Cost & Results When Promoting Your Nonprofit (TV, Newspaper, Billboards, Branding Products, etc.)

NonProfit Branding

ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPACT: Market Response & Return On Investment IMPLEMENTATION: Using Branding Products Effectively PUBLIC RADIO: Marketing & Fundraising Uncategorized branding branding products contributor incentives cutting costs fundraising premiums imprinted mugs logo mugs marketing products nonprofit branding Nonprofit marketing nonprofit promotion VisABILITY

NONPROFIT BRANDING: Cost, Impact and Use of Tote Bags

NonProfit Branding

We’re also reporting on how broadly they display your logo, their cost per impression compared … Continue reading → ACTION: Interacting with Products & Vendors IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedWhich branding products do your constituents prefer? What ones will they use, how long they use them? We’re identifying products that work for you.

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Social Communication Through Your NP's Mailbox

Social Media Bird Brain

Email interactive mailbox PowerInbox Small nonprofit social media Image via Finerminds.com It''s often hard to get back in the swing when you''ve been out of the office for several days, or even a week or two. Especially if you''ve also been away from the inbox. So now you''ve got to ramp up your social media effort and wrangle all of those emails sitting there. No wonder people post "It''s Monday" pictures. But I was happy to find something that can make.

Pheed me, Seymour - with Popcorn?

Social Media Bird Brain

video social communications interactive Popcorn Pheed Mozilla Little Shop of Horrors social media social community audio Social networkSeymour & Audrey II from Little Shop of Horrors, 1986 Just when you thought it was safe to get comfortable in the social media pool, here comes another start-up. Pheed Me What makes Pheed different from other social networks is that you get all the regular content you can add (pictures, video, audio, etc.),

Reality is calling. You must respond.

NonProfit Branding

Just as happens … Continue reading → ACTION: Interacting with Products & Vendors CONTEXT: Tricks, Tips & TaboosThe burdens of nonprofit stewardship became heavier during this era of financial austerity. Revenue streams are threatened. Demand for service is increasing. Nonprofit boards and executives face greater competition for resources, for volunteers and for market position.

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How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Planning a cause-marketing collaboration? Discussing a fundraising or membership program? Gearing up your own branding campaign? Just looking for badges of affinity? Want to get the biggest bang for your branding buck?

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NONPROFIT BRANDING: Cost, Impact and Use of Logo-Pens

NonProfit Branding

There is no … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity Uncategorized(A short essay about a boring topic – but enhanced by some husband/wife disagreement. In sorting out this disagreement the reader will be assisted by Justin Timberlake, who supports the author by sporting a favorite branding product.)

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NONPROFIT BRANDING: Cost, Impact and Use of Logo T-Shirts

NonProfit Branding

Here are the questions to ask yourself about logo shirts: Do T-shirts make economic sense … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products EffectivelyAs long as it is of appropriate quality and carries an attractive imprint, a shirt with your logo is a walking billboard for your nonprofit.

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Don't Go By the Numbers

Social Media Bird Brain

social communications not for profits followers interaction numbers Small nonprofit contentFrom a website you should not visit I really hate those 'services' that promise to get you hundreds or thousands of followers, likes, or whatever. It's not honest, for one thing. Having lots of followers who are not engaged with you and disinterested in your content can serve only one purpose - to fool other people. Maybe to make them think you're more popular than you are so you can attract.

Who Do You Think You Are? Your Brand and Social Media

Social Media Bird Brain

not-for-profits inauthentic social media huckster truth nonprofit internet interaction change susan G. Change Has a Ripple Effect I wrote a post not too long ago about being a huckster. I've come to realize that being viewed as inauthentic is a horror of mine.

NONPROFIT BRANDING: Brand Erosion From Sneaky Quality Deficits

NonProfit Branding

This risk is created … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting InfoThe last post asserted a nonprofit brand is a valuable but vulnerable asset. The brand of every nonprofit can be devalued by many things – one of which is an unsatisfactory promotional product carrying its logo.

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NONPROFIT BRANDING: Promotional Media – Measuring Cost & Impact

NonProfit Branding

That data, combined with our own … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPACT: Market Response & Return On Investment IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedYou can measure the value your nonprofit receives from imprinted branding products. Start with cost and impact data for a product.

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NONPROFIT BRANDING: Why the Lord of Logos Rules Your Marketplace

NonProfit Branding

But right now we’re going to explore a … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedThe last three posts shared market research data on favorite nonprofit branding products: imprinted coffee mugs, tote bags and pens.

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Are you living in a generous region? The answer may surprise you.

Wild Woman Fundraising

On August 20th the Chronicle of philanthropy put out an interactive graph with giving breakdowns for the entire US ! chronicle of philanthropy interactive graph loltech mazarine treyz mptech nptech religious givingNice one Chronicle!

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NONPROFIT BRANDING: Cost, Impact and Use of Coffee Mugs

NonProfit Branding

In fact, a mug with your logo will have more … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build Affinity UncategorizedNonprofit Executives: do you know how much power Logo-Mugs have? Using mugs VisABILITY supplied, our public broadcasting clients raised $200,000,000 ($200 million!) since 1985!

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Baseball & Root Balls - Social Media Free Agents & Your Small Nonprofit

Social Media Bird Brain

She's proposed an interactive session based on a key theme of her recent book (co-authored with Allison Fine), The Networked Nonprofit, about how nonprofits can go from being standalone institutions to energy-filled networks. Tags: Non-profit organization small nonprofits SXSW Interactive social media Illustration by Johnny Goldstein via Flickr Nonprofit social media heavy-hitter Beth Kanter is gearing up for 2011's SXSW.

Some Comments About Your Job Security

NonProfit Branding

But – if you are trying … Continue reading → ACTION: Interacting with Products & Vendors BUYING: Production & Imprinting Info CONTEXT: Tricks, Tips & Taboos IMPLEMENTATION: Using Branding Products Effectively PSYCHOLOGY: How Branding Products Build AffinityIf you are living off a trust fund, you may not need this advice. If your resume is updated and the bridges behind you are already burning, this information is too late to help.

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Can You See It? Social Media Wins and Your Small Nonprofit

Social Media Bird Brain

small nonprofits memes social media nonprofit interaction opportunity engagementPicture via Children's Vision Coalition When I walked into my friend Ann's house last week, her daughter was on her laptop. Laura, knowing my interests, was quick to tell me about a thread that had shown up on the Pringles brand FB fanpage. A customer had asked why the Pringles can had a reusable lid, since - as their advertisements pointed out - no one could stop eating until all the chips.

Building a Web Site: Easy as 1, 2 OR 3?

SocialButterfly

And lastly, a community-based Web site is one that is designed to encourage people to interact, network and share. Today, I heard that fundamentally there are three main purposes of a Web site: 1) informational , 2) transactional and 3) community-based.

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Happy Birthday!

Wild Woman Fundraising

here’s a fabulous interactive graph to help you decide what to buy! Happy Birthday to my blog! 3 years of rabble rousing! What Wild times we have had in the last 3 years! What were some of my most popular posts in the last few years? My mistakes! What were my mistakes in fundraising?

Ditch or Keep Your Embarrassing Cause Marketing Celebrity?

Cause Related Marketing

Tags: Morality Tale Karl Malden Harris Interactive Tiger Woods VH-1 Behind the Music TMZ Katherine Heigl Billy Bush

What’s Your Top Strength as an #NPCOMM Director?

Kivi's Nonprofit Communications Blog

We are having some fun with a new quiz tool we are trying, courtesy of Interact. Want to find out your top strength as a nonprofit communications director? Take the Quiz! CALM Nonprofit Communications

Marketing to College Students? Get a Cause!

Cause Related Marketing

Tags: College students Harris Interactive Corporate Social Responsibility Alloy + Marketing Wal-Mart

How To Find Effective Database Solutions for Social Services Organizations

EveryAction

Effective fundraising, member engagement, and volunteer management all hinge on the ability to collect and easily utilize information about supporters in both online and offline interactions.

Knapp’s Relational Model: The Key to Raising More Major (and Planned) Gifts

Fundraising Report Card

Many smart people have dedicated their lives to researching and understanding why human beings interact with one another. Relationships are tricky. They’re also scientific. As fundraisers, we can leverage this research to inform how we approach raising major and planned gifts. The post Knapp’s Relational Model: The Key to Raising More Major (and Planned) Gifts appeared first on Fundraising Report Card. Research

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There Are Big Changes Coming to Facebook – What Your Nonprofit Needs to Know

J Campbell Social Marketing

And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.” What Are “Meaningful Interactions”? Facebook said : “In Groups, people often interact around public content.

Original Content is Crucial For Fundraising Success

Fundraising Report Card

Your content — the materials you use to interact with your constituents en masse — carries great weight with them. Engaging with donors (just like I engage with my clients) takes thought, skill, and care. The post Original Content is Crucial For Fundraising Success appeared first on Fundraising Report Card. Culture

How To Find the Right Database For Social Justice and Advocacy Nonprofits

EveryAction

For online fundraising, it is important to utilize clean, simple, and easy to use forms, showing donors that they can trust your organization to provide them a simple and enjoyable experience in every interaction.

Terrific New Report on New Media Funding

A. Fine Blog

American University’s Center on Institute for Interactive Journalism released a terrific report this week on funding for new media projects. Tags: Social Media American University Center for Investigative Reporting Center for Public Integrity Institute for Interactive Journalism J-Lab Knight Foundation New Ameican Media New Media Makers

What’s Your Top CALM Strength? Take Our New Quiz to Find Out

Kivi's Nonprofit Communications Blog

P.S. For you inquiring minds, we used Interact to build this quiz. Interact offers 25% off for nonprofits. CALM communications directors are Collaborative, Agile, Logical and Methodical. Ready to find your top CALM strength? Take the new quiz! Don’t see the quiz? Take it here. Why should you know your top CALM strength? I’m a “build on your success” kind of person.

Finding Data Management Solutions for Arts and Culture Organizations

EveryAction

For online fundraising, it is important to utilize clean, simple, and easy to use forms, showing donors that they can trust your organization to provide them a simple and enjoyable experience in every interaction.

3 Questions Environmental Organizations Should Ask When Evaluating a CRM

EveryAction

As technology rapidly changes the way that humans interact with the world around them, it is imperative that nonprofits are able to not only keep up, but are able to harness that technology for good.

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