INDUSTRY INSIGHTS YOUR PEERS ARE READING
For example, Donor Voice recommends a Donor Commitment Score based on these three questions using a 0 to 10 disagree/agree scale: I am a committed (insert nonprofit name) donor. I feel a sense of loyalty to (insert nonprofit name). Here’s a question that came in last week. MORE
The biggest presence overall was General Mills’ themed FSI (Free Standing Insert), which, in my market, had 12-pages of coupons. Last Sunday August 7, 2011 Boxtops for Education ran a tightly coordinated back to school promotion in my market, and probably yours as well. MORE
This is because opens are typically counted in two ways: (1) when a small, invisible image inserted by your email service provider is downloaded from their server. MORE
I found myself thinking of the adverb form of the word ‘why’ when I saw this free standing insert (FSI) from the German skincare company Beiersdorf, owner of the brands Nivea and Eucerin. packaged goods cause marketing Beiersdorf free standing insert Nivea cause marketing MORE
What opportunities can utilize to insert yourself in breaking news? During the wee hours of the morning of April 8 th , I received a call from Tom Harrison, director of the award-winning North Carolina Black Bear Festival and Bear-ology Museum. MORE
INSERT YOUR ORG – Still can’t find images that fully represent your peeps? You know you need great photography. But for whatever reason, you don’t have it in-house. Maybe you don’t have the skills or access to a professional. MORE
You insert the action here – A-thons. Galas. Extravaganzas. Auctions. Let’s face it, our signature events are a really big deal when it comes to strengthening relationships with our existing support base, as well as acquiring new giving relationships. These events are key platforms to increase the likelihood of hitting our fiscal goals, and are also a huge opportunity to broaden our giving networks. MORE
Only authors who are curious about your subject insert will region a quote so that you can. The Essay Products are a particular developing support devoted to satisfying students? really need for educational information of any extent or complication. MORE
Hovercat Free-Standing Insert ABC News. Dogs and cats contract cancer at about the same rate as humans, but while an estimated 577,000 Americans will die of cancer in 2012, some 14 million cats and dogs will die from or (in many cases) with the disease. MORE
We follow the magazine insert with a typical set of touch points: - Email solicitation. You have plenty to work with in the insert to repackage for the email and the phone call. Love using storytelling in fundraising? MORE
The post Day in the Life of a Nonprofit Communicator – [Insert Your Name Here] appeared first on Kivi's Nonprofit Communications Blog. What Does YOUR Workday Look Like? What’s going on at your desk right now? Are you chugging coffee all day? MORE
You've pulled together a great grant proposal for the Scottish Men's Garb Foundation. Your non profit, Kilt Protection Agency, is applying for a grant for a new program that will educate men about why the kilt is an excellent fashion choice, even today. You're proud of the proposal and eager to get it off to the Scottish Men's Garb Foundation, but you're not sure how to format it. Should you include photos of your clients successfully wearing kilts after going through a similar program? MORE
Now, the trick is to make YOU just as convenient as an online will-writing platform and get YOU inserted into the decision-making process with your supporters. The power of convenience as an influencer and motivator of outcomes is enormous and should never be underestimated. MORE
Village Inn is activating the promotion externally with this FSI (Free-Standing Insert). Village Inn Free-Standing Insert Susan G. MORE
If the email is originated using an email link on the platform – such as the email link on the top of Contact Details, or from a Moves Management Action plan – the system will automatically insert the BCC email address onto the message. MORE
According to the recently released. M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior. MORE
However, there is another primary resource we can leverage for the acquisition of new supporters (insert drum roll… ): our existing supporters! MORE
In honor of its 25th anniversary, Children’s Miracle Network (CMN) published a special 10-page insert in the June 9, 2008 issue of U.S. News & World Report, and on the last page was the sponsor recognition ad on the left.The insert was placed in U.S. MORE
That’s why, these days, you need to insert a crucial step in between your marketing/communications and your outreach calls if you want to set-up more appointments with highly qualified major and legacy donors or prospects. MORE
I always recommend including inserts with my clients’ annual fund thank you letters. But too many nonprofits simply throw an insert into their envelopes without any strategic thought whatsoever. First, you should know that these inserts do not need to be expensive. MORE
Faithful readers.Thursday's post on Scotties tissue (on the left is a recent free-standing insert [FSI]) has generated a fair amount of back-channel conversation.The following comes from Jeff Atlas, one of the pioneers of cause marketing. MORE
To alert your followers to this new feature and to encourage them to save your links, Mari Smith has a great idea – insert a variation on this text in your link posts: Click or tap the little arrow in the top right of this post in your news feed, then click/tap save! MORE
Insert Our site has undergone a slight redesign and we ended up moving things around. Here are updated links to free materials that are downloaded frequently. Press Release Template This template gives you a general format for a press release. MORE
Until I saw the free standing insert (FSI) on the left from Marcal Manufacturing on Sunday, I could count on one hand the number of times I’d seen a CEO featured in a cause marketing type ad. MORE
When you buy an ad that will appear in a special tabloid-sized insert in both of Salt Lake City’s daily newspapers, 10% of the ad price will go to purchase books for children in low-income homes. The insert drops on Sunday, March 27, 2011. MORE
Once your organization’s reputation is seriously damaged, it’s difficult to restore trust and focus on successes. And once your organization’s reputation is damaged multiple times—as is the case for Susan G. MORE
“What do you love about (insert your mission)?” “So many times the PR staff would schedule interviews with the big names in the agency but when they sat down with us they had no idea what they were talking about.” MORE
It’s me, [insert ED or other person subscribers might know]. Image: [link]. You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding. According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. MORE
Insert eye roll and cross arms, maybe stamp foot for good measure.). Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising. MORE
This [month] we are asking our supporters to use the new Instagram Donation Sticker to help us raise money for [Insert description of specific program]. It’s like Christmas – the Instagram Donation Sticker is finally here! Yes, it may seem like a shiny new object to chase around. MORE
Those early CPG promotions frequently went something like this: The sponsor would run an ad in a free-standing insert or FSI, which are those booklets of coupons that drop in local newspapers once a week or so. MORE
The key feature here is a donate button that will be inserted into the live video, making it super easy for people to participate. MORE
Use it for your nonprofit by inserting a link to your email sign-up landing page, right into your Instagram Story: UN Women uses the Swipe Up feature to direct people to their website: 3) Promote your social media contests and events. MORE
You almost have to guess because the type is so small in this FSI (Free-Standing Insert) you might not be able to read it without the help of artificial magnification. Schwan Food Company Free-Standing Insert Freschetta FSI Memorial Sloan-Kettering Cancer Center Breast Cancer Awareness Month MORE
Do this by including relevant keywords in your headline, adding your city, and inserting samples of your work into your profile. Spring is here (well, maybe not in Boston but everywhere else)! MORE
But in my experience, most people find a version of the following phrase works: "We''d like to ask you to consider a gift of [insert specific dollar amount] to [insert project or fund or the nonprofit''s name].". Would you consider a gift of [insert specific dollar amount].". MORE
They will step up to bat, insert themselves in conversations to set the record straight, and defend you to people who hate on your org, your cause, and your issue. Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. Does this sound familiar? MORE
During last week’s webinar, one communications professional wrote to ask about using the word predominantly [insert any of the following, Italian, family-friendly, Jewish] neighborhoods after I shared a few examples of how those were major “no-no’s” in the affordable housing world. MORE
Maybe they will someday and will donate / volunteer / insert-your-call-to-action-here! Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. MORE
His latest book is called Newsjacking and it codifies a practice that we have long counseled our clients to adopt – inserting one’s organization into breaking news in a way that lets you harvest some of the attention. I sat on a panel last week with David Meerman Scott, whose smarts and enthusiasm were boundless. MORE
Henkel Consumer Package Goods FSI education cause marketing Bad Cause Marketing Cystic Fibrosis Foundation free standing insert consumer packaged goods cause marketing MORE
The test should always be greased up with some petroleum jam to make it easier to insert. Just around a fourth of the test needs to be inserted to get a decent reading. Multiuse baby thermometer lacks design that prevents over-insertion, thus take care when using them with the baby. MORE
Try something like this: I know you/we typically ( insert behavior that you are trying to change/boundary crossed ), but I strongly prefer that you/we ( insert desired behavior/boundary enforced ), so that (insert the desired result based on values of the organization ). MORE
No inserts with acknowledgements. Today Seth Godin writes , “Repetition increases the chance that you get heard.” MORE
Insert Related Topics Kivi's Nonprofit Communications Blog
FEBRUARY 26, 2018
The post Day in the Life of a Nonprofit Communicator – [Insert Your Name Here] appeared first on Kivi's Nonprofit Communications Blog. What Does YOUR Workday Look Like? What’s going on at your desk right now? Are you chugging coffee all day?
iMarketSmart
JANUARY 26, 2015
I always recommend including inserts with my clients’ annual fund thank you letters. But too many nonprofits simply throw an insert into their envelopes without any strategic thought whatsoever. First, you should know that these inserts do not need to be expensive.
Seeking Grant Money Today
SEPTEMBER 26, 2006
You've pulled together a great grant proposal for the Scottish Men's Garb Foundation. Your non profit, Kilt Protection Agency, is applying for a grant for a new program that will educate men about why the kilt is an excellent fashion choice, even today. You're proud of the proposal and eager to get it off to the Scottish Men's Garb Foundation, but you're not sure how to format it. Should you include photos of your clients successfully wearing kilts after going through a similar program?
Cause Related Marketing
MARCH 15, 2013
Those early CPG promotions frequently went something like this: The sponsor would run an ad in a free-standing insert or FSI, which are those booklets of coupons that drop in local newspapers once a week or so.
Cause Related Marketing
FEBRUARY 6, 2013
I found myself thinking of the adverb form of the word ‘why’ when I saw this free standing insert (FSI) from the German skincare company Beiersdorf, owner of the brands Nivea and Eucerin. packaged goods cause marketing Beiersdorf free standing insert Nivea cause marketing
Cause Related Marketing
OCTOBER 11, 2011
You almost have to guess because the type is so small in this FSI (Free-Standing Insert) you might not be able to read it without the help of artificial magnification. Schwan Food Company Free-Standing Insert Freschetta FSI Memorial Sloan-Kettering Cancer Center Breast Cancer Awareness Month
Cause Related Marketing
OCTOBER 19, 2011
Village Inn is activating the promotion externally with this FSI (Free-Standing Insert). Village Inn Free-Standing Insert Susan G.
Cause Related Marketing
AUGUST 15, 2012
Henkel Consumer Package Goods FSI education cause marketing Bad Cause Marketing Cystic Fibrosis Foundation free standing insert consumer packaged goods cause marketing
Kivi's Nonprofit Communications Blog
MARCH 27, 2018
Try something like this: I know you/we typically ( insert behavior that you are trying to change/boundary crossed ), but I strongly prefer that you/we ( insert desired behavior/boundary enforced ), so that (insert the desired result based on values of the organization ).
Kivi's Nonprofit Communications Blog
AUGUST 18, 2015
For example, Donor Voice recommends a Donor Commitment Score based on these three questions using a 0 to 10 disagree/agree scale: I am a committed (insert nonprofit name) donor. I feel a sense of loyalty to (insert nonprofit name). Here’s a question that came in last week.
Blue Sky Collaborative
JULY 30, 2009
Insert Our site has undergone a slight redesign and we ended up moving things around. Here are updated links to free materials that are downloaded frequently. Press Release Template This template gives you a general format for a press release.
Non Profit Marketing 360
OCTOBER 12, 2016
The test should always be greased up with some petroleum jam to make it easier to insert. Just around a fourth of the test needs to be inserted to get a decent reading. Multiuse baby thermometer lacks design that prevents over-insertion, thus take care when using them with the baby.
Fundraising Coach
MAY 6, 2014
But in my experience, most people find a version of the following phrase works: "We''d like to ask you to consider a gift of [insert specific dollar amount] to [insert project or fund or the nonprofit''s name].". Would you consider a gift of [insert specific dollar amount].".
Kivi's Nonprofit Communications Blog
JUNE 12, 2019
What opportunities can utilize to insert yourself in breaking news? During the wee hours of the morning of April 8 th , I received a call from Tom Harrison, director of the award-winning North Carolina Black Bear Festival and Bear-ology Museum.
Cause Related Marketing
MARCH 15, 2011
When you buy an ad that will appear in a special tabloid-sized insert in both of Salt Lake City’s daily newspapers, 10% of the ad price will go to purchase books for children in low-income homes. The insert drops on Sunday, March 27, 2011.
J Campbell Social Marketing
FEBRUARY 21, 2019
Insert eye roll and cross arms, maybe stamp foot for good measure.). Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising.
Kivi's Nonprofit Communications Blog
FEBRUARY 22, 2011
We follow the magazine insert with a typical set of touch points: - Email solicitation. You have plenty to work with in the insert to repackage for the email and the phone call. Love using storytelling in fundraising?
EveryAction
JUNE 11, 2018
According to the recently released. M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior.
EveryAction
SEPTEMBER 12, 2018
If the email is originated using an email link on the platform – such as the email link on the top of Contact Details, or from a Moves Management Action plan – the system will automatically insert the BCC email address onto the message.
Cause Related Marketing
AUGUST 12, 2008
In honor of its 25th anniversary, Children’s Miracle Network (CMN) published a special 10-page insert in the June 9, 2008 issue of U.S. News & World Report, and on the last page was the sponsor recognition ad on the left.The insert was placed in U.S.
J Campbell Social Marketing
JULY 9, 2018
Use it for your nonprofit by inserting a link to your email sign-up landing page, right into your Instagram Story: UN Women uses the Swipe Up feature to direct people to their website: 3) Promote your social media contests and events.
J Campbell Social Marketing
AUGUST 3, 2014
To alert your followers to this new feature and to encourage them to save your links, Mari Smith has a great idea – insert a variation on this text in your link posts: Click or tap the little arrow in the top right of this post in your news feed, then click/tap save!
Cause Related Marketing
MARCH 12, 2010
Faithful readers.Thursday's post on Scotties tissue (on the left is a recent free-standing insert [FSI]) has generated a fair amount of back-channel conversation.The following comes from Jeff Atlas, one of the pioneers of cause marketing.
J Campbell Social Marketing
FEBRUARY 7, 2019
They will step up to bat, insert themselves in conversations to set the record straight, and defend you to people who hate on your org, your cause, and your issue. Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. Does this sound familiar?
A Small Change
APRIL 15, 2015
However, there is another primary resource we can leverage for the acquisition of new supporters (insert drum roll… ): our existing supporters!
iMarketSmart
DECEMBER 11, 2017
That’s why, these days, you need to insert a crucial step in between your marketing/communications and your outreach calls if you want to set-up more appointments with highly qualified major and legacy donors or prospects.
Kivi's Nonprofit Communications Blog
MARCH 22, 2017
It’s me, [insert ED or other person subscribers might know]. Image: [link]. You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding. According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive.
A Small Change
FEBRUARY 2, 2015
You insert the action here – A-thons. Galas. Extravaganzas. Auctions. Let’s face it, our signature events are a really big deal when it comes to strengthening relationships with our existing support base, as well as acquiring new giving relationships. These events are key platforms to increase the likelihood of hitting our fiscal goals, and are also a huge opportunity to broaden our giving networks.
iMarketSmart
APRIL 19, 2013
No inserts with acknowledgements. Today Seth Godin writes , “Repetition increases the chance that you get heard.”
J Campbell Social Marketing
MAY 1, 2019
This [month] we are asking our supporters to use the new Instagram Donation Sticker to help us raise money for [Insert description of specific program]. It’s like Christmas – the Instagram Donation Sticker is finally here! Yes, it may seem like a shiny new object to chase around.
Kivi's Nonprofit Communications Blog
JUNE 7, 2018
“What do you love about (insert your mission)?” “So many times the PR staff would schedule interviews with the big names in the agency but when they sat down with us they had no idea what they were talking about.”
J Campbell Social Marketing
MAY 14, 2019
Do this by including relevant keywords in your headline, adding your city, and inserting samples of your work into your profile. Spring is here (well, maybe not in Boston but everywhere else)!
Getting Attention
AUGUST 9, 2012
Once your organization’s reputation is seriously damaged, it’s difficult to restore trust and focus on successes. And once your organization’s reputation is damaged multiple times—as is the case for Susan G.
iMarketSmart
AUGUST 23, 2019
Now, the trick is to make YOU just as convenient as an online will-writing platform and get YOU inserted into the decision-making process with your supporters. The power of convenience as an influencer and motivator of outcomes is enormous and should never be underestimated.
Cause Related Marketing
APRIL 27, 2010
Until I saw the free standing insert (FSI) on the left from Marcal Manufacturing on Sunday, I could count on one hand the number of times I’d seen a CEO featured in a cause marketing type ad.
J Campbell Social Marketing
JUNE 27, 2018
The key feature here is a donate button that will be inserted into the live video, making it super easy for people to participate.
SocialButterfly
MAY 21, 2018
Only authors who are curious about your subject insert will region a quote so that you can. The Essay Products are a particular developing support devoted to satisfying students? really need for educational information of any extent or complication.
Sea Change Strategies
JANUARY 31, 2013
His latest book is called Newsjacking and it codifies a practice that we have long counseled our clients to adopt – inserting one’s organization into breaking news in a way that lets you harvest some of the attention. I sat on a panel last week with David Meerman Scott, whose smarts and enthusiasm were boundless.
Cause Related Marketing
AUGUST 11, 2011
The biggest presence overall was General Mills’ themed FSI (Free Standing Insert), which, in my market, had 12-pages of coupons. Last Sunday August 7, 2011 Boxtops for Education ran a tightly coordinated back to school promotion in my market, and probably yours as well.
Kivi's Nonprofit Communications Blog
FEBRUARY 21, 2017
Maybe they will someday and will donate / volunteer / insert-your-call-to-action-here! Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide.
Kivi's Nonprofit Communications Blog
SEPTEMBER 22, 2016
This is because opens are typically counted in two ways: (1) when a small, invisible image inserted by your email service provider is downloaded from their server.
Kivi's Nonprofit Communications Blog
NOVEMBER 13, 2019
INSERT YOUR ORG – Still can’t find images that fully represent your peeps? You know you need great photography. But for whatever reason, you don’t have it in-house. Maybe you don’t have the skills or access to a professional.
Kivi's Nonprofit Communications Blog
MARCH 14, 2018
During last week’s webinar, one communications professional wrote to ask about using the word predominantly [insert any of the following, Italian, family-friendly, Jewish] neighborhoods after I shared a few examples of how those were major “no-no’s” in the affordable housing world.
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