Day in the Life of a Nonprofit Communicator – [Insert Your Name Here]

Kivi's Nonprofit Communications Blog

The post Day in the Life of a Nonprofit Communicator – [Insert Your Name Here] appeared first on Kivi's Nonprofit Communications Blog. What Does YOUR Workday Look Like? What’s going on at your desk right now? Are you chugging coffee all day?

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How to Optimize Your Planned Giving Inserts for Results in 6 Steps


I always recommend including inserts with my clients’ annual fund thank you letters. But too many nonprofits simply throw an insert into their envelopes without any strategic thought whatsoever. First, you should know that these inserts do not need to be expensive.

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Insert Photos? Fancy paper? Professional Binding?

Seeking Grant Money Today

You've pulled together a great grant proposal for the Scottish Men's Garb Foundation. Your non profit, Kilt Protection Agency, is applying for a grant for a new program that will educate men about why the kilt is an excellent fashion choice, even today. You're proud of the proposal and eager to get it off to the Scottish Men's Garb Foundation, but you're not sure how to format it. Should you include photos of your clients successfully wearing kilts after going through a similar program?

Activating 20th Century Cause Marketing via 21st Century Social Media

Cause Related Marketing

Those early CPG promotions frequently went something like this: The sponsor would run an ad in a free-standing insert or FSI, which are those booklets of coupons that drop in local newspapers once a week or so.

Cause Marketing Your Why

Cause Related Marketing

I found myself thinking of the adverb form of the word ‘why’ when I saw this free standing insert (FSI) from the German skincare company Beiersdorf, owner of the brands Nivea and Eucerin. packaged goods cause marketing Beiersdorf free standing insert Nivea cause marketing

Respecting Your Cause Marketing Partner

Cause Related Marketing

You almost have to guess because the type is so small in this FSI (Free-Standing Insert) you might not be able to read it without the help of artificial magnification. Schwan Food Company Free-Standing Insert Freschetta FSI Memorial Sloan-Kettering Cancer Center Breast Cancer Awareness Month

Cause for Dessert

Cause Related Marketing

Village Inn is activating the promotion externally with this FSI (Free-Standing Insert). Village Inn Free-Standing Insert Susan G.

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Cause Marketing for 'One Lucky School'

Cause Related Marketing

Henkel Consumer Package Goods FSI education cause marketing Bad Cause Marketing Cystic Fibrosis Foundation free standing insert consumer packaged goods cause marketing

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Setting Boundaries: Tips for Nonprofit Communications Staff

Kivi's Nonprofit Communications Blog

Try something like this: I know you/we typically ( insert behavior that you are trying to change/boundary crossed ), but I strongly prefer that you/we ( insert desired behavior/boundary enforced ), so that (insert the desired result based on values of the organization ).

What’s Your Advice on Measuring Marketing Success?

Kivi's Nonprofit Communications Blog

For example, Donor Voice recommends a Donor Commitment Score based on these three questions using a 0 to 10 disagree/agree scale: I am a committed (insert nonprofit name) donor. I feel a sense of loyalty to (insert nonprofit name). Here’s a question that came in last week.

Updated links to Free Nonprofit Resources

Blue Sky Collaborative

Insert Our site has undergone a slight redesign and we ended up moving things around. Here are updated links to free materials that are downloaded frequently. Press Release Template This template gives you a general format for a press release.

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The Ultimate Guide To How To Buy Best Baby Thermometer

Non Profit Marketing 360

The test should always be greased up with some petroleum jam to make it easier to insert. Just around a fourth of the test needs to be inserted to get a decent reading. Multiuse baby thermometer lacks design that prevents over-insertion, thus take care when using them with the baby.

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Your steering wheel: the single most important tool for making effective fundraising asks

Fundraising Coach

But in my experience, most people find a version of the following phrase works: "We''d like to ask you to consider a gift of [insert specific dollar amount] to [insert project or fund or the nonprofit''s name].". Would you consider a gift of [insert specific dollar amount].".

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Newsjacking: From Roadkill to Rock Stars

Kivi's Nonprofit Communications Blog

What opportunities can utilize to insert yourself in breaking news? During the wee hours of the morning of April 8 th , I received a call from Tom Harrison, director of the award-winning North Carolina Black Bear Festival and Bear-ology Museum.

Business to Business Cause Marketing

Cause Related Marketing

When you buy an ad that will appear in a special tabloid-sized insert in both of Salt Lake City’s daily newspapers, 10% of the ad price will go to purchase books for children in low-income homes. The insert drops on Sunday, March 27, 2011.

5 Ways Nonprofits Can Harness Mobile Technology In 2018


According to the recently released. M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior.

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Fundraisers – You’re Missing the Point of Social Media Fundraising

J Campbell Social Marketing

Insert eye roll and cross arms, maybe stamp foot for good measure.). Lately I’ve been seeing a lot of articles, written by my fundraising heroes, that are a little bit grouchy on the subject of social media fundraising.

Using Stories in Fundraising: What Would You Do?

Kivi's Nonprofit Communications Blog

We follow the magazine insert with a typical set of touch points: - Email solicitation. You have plenty to work with in the insert to repackage for the email and the phone call. Love using storytelling in fundraising?

Keep Better Contact Records with the Personal Email to Notes Feature


If the email is originated using an email link on the platform – such as the email link on the top of Contact Details, or from a Moves Management Action plan – the system will automatically insert the BCC email address onto the message.

Dare to Dream Cause Marketers

Cause Related Marketing

In honor of its 25th anniversary, Children’s Miracle Network (CMN) published a special 10-page insert in the June 9, 2008 issue of U.S. News & World Report, and on the last page was the sponsor recognition ad on the left.The insert was placed in U.S.

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You Can Now Save Links On Facebook To Read Later – And It’s Awesome

J Campbell Social Marketing

To alert your followers to this new feature and to encourage them to save your links, Mari Smith has a great idea – insert a variation on this text in your link posts: Click or tap the little arrow in the top right of this post in your news feed, then click/tap save!

4 Ways To Grow Your Email List With Instagram

J Campbell Social Marketing

Use it for your nonprofit by inserting a link to your email sign-up landing page, right into your Instagram Story: UN Women uses the Swipe Up feature to direct people to their website: 3) Promote your social media contests and events.

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Cause Related Marketing - Untitled Article

Cause Related Marketing

Faithful readers.Thursday's post on Scotties tissue (on the left is a recent free-standing insert [FSI]) has generated a fair amount of back-channel conversation.The following comes from Jeff Atlas, one of the pioneers of cause marketing.

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Where are the Champions?

A Small Change

However, there is another primary resource we can leverage for the acquisition of new supporters (insert drum roll… ): our existing supporters!

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Cold calling major donors to arrange appointments doesn’t work— but this method does


That’s why, these days, you need to insert a crucial step in between your marketing/communications and your outreach calls if you want to set-up more appointments with highly qualified major and legacy donors or prospects.

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How to Raise Money On Instagram Using the Donation Sticker

J Campbell Social Marketing

This [month] we are asking our supporters to use the new Instagram Donation Sticker to help us raise money for [Insert description of specific program]. It’s like Christmas – the Instagram Donation Sticker is finally here! Yes, it may seem like a shiny new object to chase around.

With a BIG event, it’s all about the little things.

A Small Change

You insert the action here – A-thons. Galas. Extravaganzas. Auctions. Let’s face it, our signature events are a really big deal when it comes to strengthening relationships with our existing support base, as well as acquiring new giving relationships. These events are key platforms to increase the likelihood of hitting our fiscal goals, and are also a huge opportunity to broaden our giving networks.

3 New Ways to Determine Nonprofit Social Media Success (That Don’t Involve Numbers)

J Campbell Social Marketing

They will step up to bat, insert themselves in conversations to set the record straight, and defend you to people who hate on your org, your cause, and your issue. Social media continues to perplex, overwhelm, and frustrate many a nonprofit marketer. Does this sound familiar?

The power of convenience: A follow-up to my post about online will-writing tools


Now, the trick is to make YOU just as convenient as an online will-writing platform and get YOU inserted into the decision-making process with your supporters. The power of convenience as an influencer and motivator of outcomes is enormous and should never be underestimated.

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Multi-channel marketing and planned giving


No inserts with acknowledgements. Today Seth Godin writes , “Repetition increases the chance that you get heard.”

30 Quick Ways to Spice Up Your Nonprofit Social Media Accounts

J Campbell Social Marketing

Do this by including relevant keywords in your headline, adding your city, and inserting samples of your work into your profile. Spring is here (well, maybe not in Boston but everywhere else)!

We Want You Back! How to Re-Engage Inactive Email Supporters

Kivi's Nonprofit Communications Blog

It’s me, [insert ED or other person subscribers might know]. Image: [link]. You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding. According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive.

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How to Prep a Board Member to Be a Media Ambassador in 10 Minutes 

Kivi's Nonprofit Communications Blog

“What do you love about (insert your mission)?” “So many times the PR staff would schedule interviews with the big names in the agency but when they sat down with us they had no idea what they were talking about.”

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Unbelievable—Komen Flunks Crisis Communciations (Again)

Getting Attention

Once your organization’s reputation is seriously damaged, it’s difficult to restore trust and focus on successes. And once your organization’s reputation is damaged multiple times—as is the case for Susan G.

Cause Marketing with Your CEO

Cause Related Marketing

Until I saw the free standing insert (FSI) on the left from Marcal Manufacturing on Sunday, I could count on one hand the number of times I’d seen a CEO featured in a cause marketing type ad.

Best Custom Essay


Only authors who are curious about your subject insert will region a quote so that you can. The Essay Products are a particular developing support devoted to satisfying students? really need for educational information of any extent or complication.

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5 Ways to Improve Your Nonprofit Fundraising On Facebook

J Campbell Social Marketing

The key feature here is a donate button that will be inserted into the live video, making it super easy for people to participate.


Sea Change Strategies

His latest book is called Newsjacking and it codifies a practice that we have long counseled our clients to adopt – inserting one’s organization into breaking news in a way that lets you harvest some of the attention. I sat on a panel last week with David Meerman Scott, whose smarts and enthusiasm were boundless.

Boxtops for Education Back to School Promotion in Pictures

Cause Related Marketing

The biggest presence overall was General Mills’ themed FSI (Free Standing Insert), which, in my market, had 12-pages of coupons. Last Sunday August 7, 2011 Boxtops for Education ran a tightly coordinated back to school promotion in my market, and probably yours as well.

Format Your Content for Easy Sharing— Just 4 Doable Steps

Getting Attention

Insert sub-heads throughout your content (enough but not too many), to enable your reader to quickly get to what she wants and to clip it. I was fascinated to learn that 82% of all content sharing is done via copying and pasting according to Tynt, a service that tracks when people copy and paste content from 600,000 publishers’ sites. That’s 4.5 times the amount of content shared via social sharing buttons.

Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

Maybe they will someday and will donate / volunteer / insert-your-call-to-action-here! Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide.

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Why I Give So Much Away for Free


And, of course, the blog you are reading right now which includes FREE tips and tricks such as: How to optimize your planned giving inserts for results. As many of you probably already know, when I first started examining the nonprofit space, I was baffled, dumbfounded, perplexed and confused.

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7 Email Newsletter Mistakes Every Nonprofit Should Avoid

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Save those elements as GIFs or JPEGs and insert them into your newsletter that way. Nonprofits are increasingly taking advantage of email's "right here, right now" impact to get their message out to supporters, avoiding the production and delivery delays (and the costs!)