For example, Donor Voice recommends a Donor Commitment Score based on these three questions using a 0 to 10 disagree/agree scale: I am a committed (insert nonprofit name) donor. I feel a sense of loyalty to (insert nonprofit name). Here’s a question that came in last week. MORE
The best way to ensure that a reader does not leave your website after finishing a blog post is to insert relevant calls-to-action throughout the page. MORE
You simply save and then insert the Canned Response instead of continuing to type it over and over. At Nonprofit Marketing Guide, we use Google Apps for Work to manage our email, calendars, etc. As a two-person company, we don’t have lots of time to waste. And neither do you. MORE
To do it, the next time you insert an image in an email, fill out both the “title” field and the “alt” or “alt text” field! (c) As a rule, I don’t enable images in emails. MORE
A recent FSI (free-standing insert) has an abbreviated version of the headline that reads, “Brownies That Do Good.” MORE
This is because opens are typically counted in two ways: (1) when a small, invisible image inserted by your email service provider is downloaded from their server. MORE
I found myself thinking of the adverb form of the word ‘why’ when I saw this free standing insert (FSI) from the German skincare company Beiersdorf, owner of the brands Nivea and Eucerin. packaged goods cause marketing Beiersdorf free standing insert Nivea cause marketing MORE
” or “If you couldn’t use the word (insert jargon here) , how would you say that?” MORE
Adjust the wording to meet your needs — insert real names, places, topics, etc. Whether they are focused on your clients, donors or volunteers, profiles — or stories about people — should be a integral part of your content marketing plan. MORE
Hovercat Free-Standing Insert ABC News. Dogs and cats contract cancer at about the same rate as humans, but while an estimated 577,000 Americans will die of cancer in 2012, some 14 million cats and dogs will die from or (in many cases) with the disease. MORE
We follow the magazine insert with a typical set of touch points: - Email solicitation. You have plenty to work with in the insert to repackage for the email and the phone call. Love using storytelling in fundraising? MORE
You've pulled together a great grant proposal for the Scottish Men's Garb Foundation. Your non profit, Kilt Protection Agency, is applying for a grant for a new program that will educate men about why the kilt is an excellent fashion choice, even today. You're proud of the proposal and eager to get it off to the Scottish Men's Garb Foundation, but you're not sure how to format it. Should you include photos of your clients successfully wearing kilts after going through a similar program? MORE
First Name: Last Name: Email: Appeals Cultivating donors adding mailing inserts appeal letters Charity How To charityhowto direct mail best practices mazarine treyz nonprofit direct mail best practices nonprofit mailing tons of money in the mail MORE
Insert an impactful story, via video. It’s year-end giving time – the most wonderful time of the year! The year-end season of giving and generosity means millions of donors are searching for places to donate, for items to purchase that make a difference and for causes in which to get involved. MORE
Because more than anything, what they crave isn’t a bunch of copy with artificial “yous” inserted all over the place. Guest blogger Lisa Sargent is one of the best fundraisers and copywriters I know. MORE
As a bonus, Facebook allows you to insert a call-to-action on the last screen of the advertisement. Drew Bernard. A lot of people ask us whether Facebook ads are a good idea or not. So we are happy to introduce the good folks over at ActionSprout to share some answers! MORE
Village Inn is activating the promotion externally with this FSI (Free-Standing Insert). Village Inn Free-Standing Insert Susan G. MORE
What do you think [insert your nonprofit’s name here] does best? In his recent post, Jeff Brooks agreed with my “ Donor Fatigue ” video. And he went a step further. Like a newly minted Paul Harvey, he tells “the rest of the story.”. Fundraiser Fatigue. MORE
gif or jpg) and insert them into your newsletter that way. Do you have a print newsletter? An email one? Should you keep one, both, neither? What if you want to re-purpose the print version for email? Or vice versa? If you have ever asked any of these questions, Network for Good and Kivi Leroux Miller have all the answers. Because we hear these questions so often, we created a free Guide on the topic. You can download it here. MORE
The high quality videos come with the deal and can be easily modified by inserting photos from the user’s library. The other day I stumbled across a company that raises big bucks in peer-to-peer fundraising for elementary schools in the US. You’ll find it at Boosterthon.com and their proposition is simple. They provide a fully automated peer-to-peer website where parents and kids can plug in videos and photos. The result is an easy-as-pie fundraising campaign for their school. MORE
Be where your donors are already and insert yourself into the conversation. Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome. MORE
The return donation envelope is inserted in the mailing envelope, behind the newsletter. Rebekah Gienapp. This Thursday I am hosting the Nonprofit Blog Carnival and this month’s theme is producing nonprofit newsletters in 2012 and beyond. MORE
FSIs or Free-Standing Inserts are those booklets of coupons mailed to your address or stuffed into your Sunday newspaper. They’ve been a hallmark of cause marketing almost from the very earliest days when much of cause marketing involved consumer packaged goods (CPG). MORE
Use a calendar like Google Calendar that allows you to create recurring events so you don’t have to insert recurring slots each month. Diane Greenhalgh. Diane Greenhalgh joins us again with some more great ideas on creating content for your nonprofit. MORE
A monthly giving ask insert : It’s compelling because it encourages donors to save money, and save effort. This insert says, “Just a few dollars a month can save children’s lives. Are you working on your end of year appeal right now? What are you doing? MORE
I always recommend including inserts with my clients’ annual fund thank you letters. But too many nonprofits simply throw an insert into their envelopes without any strategic thought whatsoever. First, you should know that these inserts do not need to be expensive. MORE
“We were tickled that our donors took the time to cut the groundhog out of the card and insert their gifts under his teeth. I’m always urging you to give something new a try, and to mix it up a bit. MORE
To alert your followers to this new feature and to encourage them to save your links, Mari Smith has a great idea – insert a variation on this text in your link posts: Click or tap the little arrow in the top right of this post in your news feed, then click/tap save! MORE
Until I saw the free standing insert (FSI) on the left from Marcal Manufacturing on Sunday, I could count on one hand the number of times I’d seen a CEO featured in a cause marketing type ad. MORE
Save those elements as GIFs or JPEGs and insert them into your newsletter that way. Nonprofits are increasingly taking advantage of email's "right here, right now" impact to get their message out to supporters, avoiding the production and delivery delays (and the costs!) MORE
The Kellogg’s Earthday Sweepstakes website , highlighted in the FSI (free-standing insert) at the left, has a rotating banner that lists no less than 20 things we could do as individuals to improve the environment. MORE
When you buy an ad that will appear in a special tabloid-sized insert in both of Salt Lake City’s daily newspapers, 10% of the ad price will go to purchase books for children in low-income homes. The insert drops on Sunday, March 27, 2011. MORE
Once your organization’s reputation is seriously damaged, it’s difficult to restore trust and focus on successes. And once your organization’s reputation is damaged multiple times—as is the case for Susan G. MORE
It’s me, [insert ED or other person subscribers might know]. Image: [link]. You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding. According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. MORE
Insert sub-heads throughout your content (enough but not too many), to enable your reader to quickly get to what she wants and to clip it. I was fascinated to learn that 82% of all content sharing is done via copying and pasting according to Tynt, a service that tracks when people copy and paste content from 600,000 publishers’ sites. That’s 4.5 times the amount of content shared via social sharing buttons. MORE
Those early CPG promotions frequently went something like this: The sponsor would run an ad in a free-standing insert or FSI, which are those booklets of coupons that drop in local newspapers once a week or so. MORE
You almost have to guess because the type is so small in this FSI (Free-Standing Insert) you might not be able to read it without the help of artificial magnification. Schwan Food Company Free-Standing Insert Freschetta FSI Memorial Sloan-Kettering Cancer Center Breast Cancer Awareness Month MORE
Novartis’s effort was in a Free-Standing Insert (FSI) and was branded ‘Novartis Cares.’ 7) I almost snorted when I saw a Free-Standing Insert (FSI) during National Breast Cancer Awareness from Purina , another pet food company, on behalf of Komen. MORE
But in my experience, most people find a version of the following phrase works: "We''d like to ask you to consider a gift of [insert specific dollar amount] to [insert project or fund or the nonprofit''s name].". Would you consider a gift of [insert specific dollar amount].". MORE
Maybe they will someday and will donate / volunteer / insert-your-call-to-action-here! Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. MORE
Grantees across the nation are equipped with the tools and content they need, such as a widget that makes it easy for them to insert a feed of new content on key issues into their websites. They “Get&# It from Communications Network on Vimeo. MORE
Henkel Consumer Package Goods FSI education cause marketing Bad Cause Marketing Cystic Fibrosis Foundation free standing insert consumer packaged goods cause marketing MORE
We are also starting our monthly mailing this week, so making sure that the letter is ready to print, the inserts are printed. Kimberly Troup. MORE
Insert Related Topics 
iMarketSmart
JANUARY 26, 2015
I always recommend including inserts with my clients’ annual fund thank you letters. But too many nonprofits simply throw an insert into their envelopes without any strategic thought whatsoever. First, you should know that these inserts do not need to be expensive.
Wild Woman Fundraising
AUGUST 11, 2011
First Name: Last Name: Email: Appeals Cultivating donors adding mailing inserts appeal letters Charity How To charityhowto direct mail best practices mazarine treyz nonprofit direct mail best practices nonprofit mailing tons of money in the mail
Cause Related Marketing
OCTOBER 11, 2011
You almost have to guess because the type is so small in this FSI (Free-Standing Insert) you might not be able to read it without the help of artificial magnification. Schwan Food Company Free-Standing Insert Freschetta FSI Memorial Sloan-Kettering Cancer Center Breast Cancer Awareness Month
Cause Related Marketing
MARCH 15, 2011
When you buy an ad that will appear in a special tabloid-sized insert in both of Salt Lake City’s daily newspapers, 10% of the ad price will go to purchase books for children in low-income homes. The insert drops on Sunday, March 27, 2011.
Seeking Grant Money Today
SEPTEMBER 26, 2006
You've pulled together a great grant proposal for the Scottish Men's Garb Foundation. Your non profit, Kilt Protection Agency, is applying for a grant for a new program that will educate men about why the kilt is an excellent fashion choice, even today. You're proud of the proposal and eager to get it off to the Scottish Men's Garb Foundation, but you're not sure how to format it. Should you include photos of your clients successfully wearing kilts after going through a similar program?
J Campbell Social Marketing
AUGUST 3, 2014
To alert your followers to this new feature and to encourage them to save your links, Mari Smith has a great idea – insert a variation on this text in your link posts: Click or tap the little arrow in the top right of this post in your news feed, then click/tap save!
Kivi's Nonprofit Communications Blog
AUGUST 18, 2015
For example, Donor Voice recommends a Donor Commitment Score based on these three questions using a 0 to 10 disagree/agree scale: I am a committed (insert nonprofit name) donor. I feel a sense of loyalty to (insert nonprofit name). Here’s a question that came in last week.
Kivi's Nonprofit Communications Blog
FEBRUARY 22, 2011
We follow the magazine insert with a typical set of touch points: - Email solicitation. You have plenty to work with in the insert to repackage for the email and the phone call. Love using storytelling in fundraising?
Kivi's Nonprofit Communications Blog
FEBRUARY 21, 2017
Maybe they will someday and will donate / volunteer / insert-your-call-to-action-here! Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide.
Cause Related Marketing
MARCH 15, 2013
Those early CPG promotions frequently went something like this: The sponsor would run an ad in a free-standing insert or FSI, which are those booklets of coupons that drop in local newspapers once a week or so.
Cause Related Marketing
FEBRUARY 6, 2013
I found myself thinking of the adverb form of the word ‘why’ when I saw this free standing insert (FSI) from the German skincare company Beiersdorf, owner of the brands Nivea and Eucerin. packaged goods cause marketing Beiersdorf free standing insert Nivea cause marketing
The Agitator
OCTOBER 6, 2015
The high quality videos come with the deal and can be easily modified by inserting photos from the user’s library. The other day I stumbled across a company that raises big bucks in peer-to-peer fundraising for elementary schools in the US. You’ll find it at Boosterthon.com and their proposition is simple. They provide a fully automated peer-to-peer website where parents and kids can plug in videos and photos. The result is an easy-as-pie fundraising campaign for their school.
Cause Related Marketing
AUGUST 15, 2012
Henkel Consumer Package Goods FSI education cause marketing Bad Cause Marketing Cystic Fibrosis Foundation free standing insert consumer packaged goods cause marketing
Cause Related Marketing
JULY 9, 2012
Hovercat Free-Standing Insert ABC News. Dogs and cats contract cancer at about the same rate as humans, but while an estimated 577,000 Americans will die of cancer in 2012, some 14 million cats and dogs will die from or (in many cases) with the disease.
Cause Related Marketing
OCTOBER 19, 2011
Village Inn is activating the promotion externally with this FSI (Free-Standing Insert). Village Inn Free-Standing Insert Susan G.
Kivi's Nonprofit Communications Blog
FEBRUARY 19, 2015
Adjust the wording to meet your needs — insert real names, places, topics, etc. Whether they are focused on your clients, donors or volunteers, profiles — or stories about people — should be a integral part of your content marketing plan.
Getting Attention
FEBRUARY 21, 2013
Insert sub-heads throughout your content (enough but not too many), to enable your reader to quickly get to what she wants and to clip it. I was fascinated to learn that 82% of all content sharing is done via copying and pasting according to Tynt, a service that tracks when people copy and paste content from 600,000 publishers’ sites. That’s 4.5 times the amount of content shared via social sharing buttons.
J Campbell Social Marketing
JUNE 17, 2014
Be where your donors are already and insert yourself into the conversation. Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome.
Kivi's Nonprofit Communications Blog
JULY 15, 2015
You simply save and then insert the Canned Response instead of continuing to type it over and over. At Nonprofit Marketing Guide, we use Google Apps for Work to manage our email, calendars, etc. As a two-person company, we don’t have lots of time to waste. And neither do you.
Cause Related Marketing
APRIL 5, 2011
Novartis’s effort was in a Free-Standing Insert (FSI) and was branded ‘Novartis Cares.’ 7) I almost snorted when I saw a Free-Standing Insert (FSI) during National Breast Cancer Awareness from Purina , another pet food company, on behalf of Komen.
Getting Attention
AUGUST 9, 2012
Once your organization’s reputation is seriously damaged, it’s difficult to restore trust and focus on successes. And once your organization’s reputation is damaged multiple times—as is the case for Susan G.
Kivi's Nonprofit Communications Blog
APRIL 29, 2015
” or “If you couldn’t use the word (insert jargon here) , how would you say that?”
Kivi's Nonprofit Communications Blog
AUGUST 6, 2014
Use a calendar like Google Calendar that allows you to create recurring events so you don’t have to insert recurring slots each month. Diane Greenhalgh. Diane Greenhalgh joins us again with some more great ideas on creating content for your nonprofit.
J Campbell Social Marketing
NOVEMBER 22, 2013
Insert an impactful story, via video. It’s year-end giving time – the most wonderful time of the year! The year-end season of giving and generosity means millions of donors are searching for places to donate, for items to purchase that make a difference and for causes in which to get involved.
Kivi's Nonprofit Communications Blog
SEPTEMBER 22, 2016
This is because opens are typically counted in two ways: (1) when a small, invisible image inserted by your email service provider is downloaded from their server.
Kivi's Nonprofit Communications Blog
MAY 8, 2017
We are also starting our monthly mailing this week, so making sure that the letter is ready to print, the inserts are printed. Kimberly Troup.
Fundraising 123
AUGUST 28, 2012
Save those elements as GIFs or JPEGs and insert them into your newsletter that way. Nonprofits are increasingly taking advantage of email's "right here, right now" impact to get their message out to supporters, avoiding the production and delivery delays (and the costs!)
Cause Related Marketing
APRIL 19, 2011
The Kellogg’s Earthday Sweepstakes website , highlighted in the FSI (free-standing insert) at the left, has a rotating banner that lists no less than 20 things we could do as individuals to improve the environment.
Fundraising Coach
JANUARY 21, 2013
To do it, the next time you insert an image in an email, fill out both the “title” field and the “alt” or “alt text” field! (c) As a rule, I don’t enable images in emails.
Getting Attention
JUNE 9, 2015
Because more than anything, what they crave isn’t a bunch of copy with artificial “yous” inserted all over the place. Guest blogger Lisa Sargent is one of the best fundraisers and copywriters I know.
Fundraising Coach
JUNE 29, 2015
What do you think [insert your nonprofit’s name here] does best? In his recent post, Jeff Brooks agreed with my “ Donor Fatigue ” video. And he went a step further. Like a newly minted Paul Harvey, he tells “the rest of the story.”. Fundraiser Fatigue.
Kivi's Nonprofit Communications Blog
APRIL 20, 2015
As a bonus, Facebook allows you to insert a call-to-action on the last screen of the advertisement. Drew Bernard. A lot of people ask us whether Facebook ads are a good idea or not. So we are happy to introduce the good folks over at ActionSprout to share some answers!
Fundraising Coach
AUGUST 20, 2013
The best way to ensure that a reader does not leave your website after finishing a blog post is to insert relevant calls-to-action throughout the page.
Kivi's Nonprofit Communications Blog
AUGUST 28, 2012
The return donation envelope is inserted in the mailing envelope, behind the newsletter. Rebekah Gienapp. This Thursday I am hosting the Nonprofit Blog Carnival and this month’s theme is producing nonprofit newsletters in 2012 and beyond.
Getting Attention
MAY 4, 2011
Grantees across the nation are equipped with the tools and content they need, such as a widget that makes it easy for them to insert a feed of new content on key issues into their websites. They “Get&# It from Communications Network on Vimeo.
Kivi's Nonprofit Communications Blog
JUNE 20, 2011
“We were tickled that our donors took the time to cut the groundhog out of the card and insert their gifts under his teeth. I’m always urging you to give something new a try, and to mix it up a bit.
Cause Related Marketing
MAY 19, 2011
FSIs or Free-Standing Inserts are those booklets of coupons mailed to your address or stuffed into your Sunday newspaper. They’ve been a hallmark of cause marketing almost from the very earliest days when much of cause marketing involved consumer packaged goods (CPG).
Nonprofit Marketing Blog
APRIL 2, 2012
gif or jpg) and insert them into your newsletter that way. Do you have a print newsletter? An email one? Should you keep one, both, neither? What if you want to re-purpose the print version for email? Or vice versa? If you have ever asked any of these questions, Network for Good and Kivi Leroux Miller have all the answers. Because we hear these questions so often, we created a free Guide on the topic. You can download it here.
Wild Woman Fundraising
SEPTEMBER 18, 2014
A monthly giving ask insert : It’s compelling because it encourages donors to save money, and save effort. This insert says, “Just a few dollars a month can save children’s lives. Are you working on your end of year appeal right now? What are you doing?
Cause Related Marketing
JUNE 29, 2011
A recent FSI (free-standing insert) has an abbreviated version of the headline that reads, “Brownies That Do Good.”
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