Day in the Life of a Nonprofit Communicator – [Insert Your Name Here]

Kivi's Nonprofit Communications Blog

The post Day in the Life of a Nonprofit Communicator – [Insert Your Name Here] appeared first on Kivi's Nonprofit Communications Blog. What Does YOUR Workday Look Like? What’s going on at your desk right now? Are you chugging coffee all day?

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How to Optimize Your Planned Giving Inserts for Results in 6 Steps

iMarketSmart

I always recommend including inserts with my clients’ annual fund thank you letters. But too many nonprofits simply throw an insert into their envelopes without any strategic thought whatsoever. First, you should know that these inserts do not need to be expensive.

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Insert Photos? Fancy paper? Professional Binding?

Seeking Grant Money Today

You've pulled together a great grant proposal for the Scottish Men's Garb Foundation. Your non profit, Kilt Protection Agency, is applying for a grant for a new program that will educate men about why the kilt is an excellent fashion choice, even today. You're proud of the proposal and eager to get it off to the Scottish Men's Garb Foundation, but you're not sure how to format it. Should you include photos of your clients successfully wearing kilts after going through a similar program?

Activating 20th Century Cause Marketing via 21st Century Social Media

Cause Related Marketing

Those early CPG promotions frequently went something like this: The sponsor would run an ad in a free-standing insert or FSI, which are those booklets of coupons that drop in local newspapers once a week or so.

Cause Marketing Your Why

Cause Related Marketing

I found myself thinking of the adverb form of the word ‘why’ when I saw this free standing insert (FSI) from the German skincare company Beiersdorf, owner of the brands Nivea and Eucerin. packaged goods cause marketing Beiersdorf free standing insert Nivea cause marketing

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Setting Boundaries: Tips for Nonprofit Communications Staff

Kivi's Nonprofit Communications Blog

Try something like this: I know you/we typically ( insert behavior that you are trying to change/boundary crossed ), but I strongly prefer that you/we ( insert desired behavior/boundary enforced ), so that (insert the desired result based on values of the organization ).

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Cause for Dessert

Cause Related Marketing

Village Inn is activating the promotion externally with this FSI (Free-Standing Insert). Village Inn Free-Standing Insert Susan G.

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Reader Questions: Does adding extra stuff your appeal mailing work?

Wild Woman Fundraising

First Name: Last Name: Email: Appeals Cultivating donors adding mailing inserts appeal letters Charity How To charityhowto direct mail best practices mazarine treyz nonprofit direct mail best practices nonprofit mailing tons of money in the mail

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What’s Your Advice on Measuring Marketing Success?

Kivi's Nonprofit Communications Blog

For example, Donor Voice recommends a Donor Commitment Score based on these three questions using a 0 to 10 disagree/agree scale: I am a committed (insert nonprofit name) donor. I feel a sense of loyalty to (insert nonprofit name). Here’s a question that came in last week.

Updated links to Free Nonprofit Resources

Blue Sky Collaborative

Insert Our site has undergone a slight redesign and we ended up moving things around. Here are updated links to free materials that are downloaded frequently. Press Release Template This template gives you a general format for a press release.

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The Ultimate Guide To How To Buy Best Baby Thermometer

Non Profit Marketing 360

The test should always be greased up with some petroleum jam to make it easier to insert. Just around a fourth of the test needs to be inserted to get a decent reading. Multiuse baby thermometer lacks design that prevents over-insertion, thus take care when using them with the baby.

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Business to Business Cause Marketing

Cause Related Marketing

When you buy an ad that will appear in a special tabloid-sized insert in both of Salt Lake City’s daily newspapers, 10% of the ad price will go to purchase books for children in low-income homes. The insert drops on Sunday, March 27, 2011.

Dare to Dream Cause Marketers

Cause Related Marketing

In honor of its 25th anniversary, Children’s Miracle Network (CMN) published a special 10-page insert in the June 9, 2008 issue of U.S. News & World Report, and on the last page was the sponsor recognition ad on the left.The insert was placed in U.S.

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Cause Related Marketing - Untitled Article

Cause Related Marketing

Faithful readers.Thursday's post on Scotties tissue (on the left is a recent free-standing insert [FSI]) has generated a fair amount of back-channel conversation.The following comes from Jeff Atlas, one of the pioneers of cause marketing.

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We Want You Back! How to Re-Engage Inactive Email Supporters

Kivi's Nonprofit Communications Blog

It’s me, [insert ED or other person subscribers might know]. Image: [link]. You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding. According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive.

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Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

That’s why, these days, you need to insert a crucial step in between your marketing/communications and your outreach calls if you want to set-up more appointments with highly qualified major and legacy donors or prospects.

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Using Stories in Fundraising: What Would You Do?

Kivi's Nonprofit Communications Blog

We follow the magazine insert with a typical set of touch points: - Email solicitation. You have plenty to work with in the insert to repackage for the email and the phone call. Love using storytelling in fundraising?

Inclusive Conversations: Moving Beyond the “Crunch”

Kivi's Nonprofit Communications Blog

During last week’s webinar, one communications professional wrote to ask about using the word predominantly [insert any of the following, Italian, family-friendly, Jewish] neighborhoods after I shared a few examples of how those were major “no-no’s” in the affordable housing world.

Cause Marketing with Your CEO

Cause Related Marketing

Until I saw the free standing insert (FSI) on the left from Marcal Manufacturing on Sunday, I could count on one hand the number of times I’d seen a CEO featured in a cause marketing type ad.

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5 Types of Matching Gift Letters Every Nonprofit Should Be Sending

Wild Woman Fundraising

Acknowledgement emails can be templates in which you insert a donor’s name and perhaps a few other bits of information in order to deliver a personal touch. Ask your employer today if you can double your donation to [ insert your nonprofit’s name here ]. Hi everyone!

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Your steering wheel: the single most important tool for making effective fundraising asks

Fundraising Coach

But in my experience, most people find a version of the following phrase works: "We''d like to ask you to consider a gift of [insert specific dollar amount] to [insert project or fund or the nonprofit''s name].". Would you consider a gift of [insert specific dollar amount].".

Multi-channel marketing and planned giving

iMarketSmart

No inserts with acknowledgements. Today Seth Godin writes , “Repetition increases the chance that you get heard.”

Fundraising So Simple Only a Child Can Do It Well

The Agitator

The high quality videos come with the deal and can be easily modified by inserting photos from the user’s library. The other day I stumbled across a company that raises big bucks in peer-to-peer fundraising for elementary schools in the US. You’ll find it at Boosterthon.com and their proposition is simple. They provide a fully automated peer-to-peer website where parents and kids can plug in videos and photos. The result is an easy-as-pie fundraising campaign for their school.

Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

Maybe they will someday and will donate / volunteer / insert-your-call-to-action-here! Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide.

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Yes, Your Open Rates Are Wrong. But You Can Still Use Them.

Kivi's Nonprofit Communications Blog

This is because opens are typically counted in two ways: (1) when a small, invisible image inserted by your email service provider is downloaded from their server.

You Can Now Save Links On Facebook To Read Later – And It’s Awesome

J Campbell Social Marketing

To alert your followers to this new feature and to encourage them to save your links, Mari Smith has a great idea – insert a variation on this text in your link posts: Click or tap the little arrow in the top right of this post in your news feed, then click/tap save!

Where are the Champions?

A Small Change

However, there is another primary resource we can leverage for the acquisition of new supporters (insert drum roll… ): our existing supporters!

With a BIG event, it’s all about the little things.

A Small Change

You insert the action here – A-thons. Galas. Extravaganzas. Auctions. Let’s face it, our signature events are a really big deal when it comes to strengthening relationships with our existing support base, as well as acquiring new giving relationships. These events are key platforms to increase the likelihood of hitting our fiscal goals, and are also a huge opportunity to broaden our giving networks.

Newsjacking

Sea Change Strategies

His latest book is called Newsjacking and it codifies a practice that we have long counseled our clients to adopt – inserting one’s organization into breaking news in a way that lets you harvest some of the attention. I sat on a panel last week with David Meerman Scott, whose smarts and enthusiasm were boundless.

How Donors Choose Among Nonprofits: The Role of Identity

The Agitator

The same is true for the person whose brother died of bowel cancer: by inserting a line like “You know firsthand the pain this can cause to a family. There’s an old joke at the right that often feels like nonprofit marketing.

Boxtops for Education Back to School Promotion in Pictures

Cause Related Marketing

The biggest presence overall was General Mills’ themed FSI (Free Standing Insert), which, in my market, had 12-pages of coupons. Last Sunday August 7, 2011 Boxtops for Education ran a tightly coordinated back to school promotion in my market, and probably yours as well.

Unbelievable—Komen Flunks Crisis Communciations (Again)

Getting Attention

Once your organization’s reputation is seriously damaged, it’s difficult to restore trust and focus on successes. And once your organization’s reputation is damaged multiple times—as is the case for Susan G.

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What activity metrics you should measure for effective long-term planned giving marketing

iMarketSmart

Inserts in acknowledgements. For effective planned giving marketing, you really should be keeping track of your metrics. That’s because it’s not like traditional fundraising. You can’t send out a letter and count the dollars 6 weeks later.

Best Practices in Nonprofit Storytelling – How to Structure Your Stories

J Campbell Social Marketing

The best stories should also compel people to insert themselves into the story to help write the ending. I am on a mission to help nonprofits of all sizes become better communicators.

5 Ways to Fight the Curse of Knowledge in Your Nonprofit

Kivi's Nonprofit Communications Blog

” or “If you couldn’t use the word (insert jargon here) , how would you say that?”

8 Ways Digital Storytelling Will Make Your Nonprofit Better

J Campbell Social Marketing

The lesson: Learn where your donors are already networking online and insert yourself into the conversation.

Why I Give So Much Away for Free

iMarketSmart

And, of course, the blog you are reading right now which includes FREE tips and tricks such as: How to optimize your planned giving inserts for results. As many of you probably already know, when I first started examining the nonprofit space, I was baffled, dumbfounded, perplexed and confused.

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Why I Give So Much Away for Free

iMarketSmart

And, of course, the blog you are reading right now which includes FREE tips and tricks such as: How to optimize your planned giving inserts for results. As many of you probably already know, when I first started examining the nonprofit space, I was baffled, dumbfounded, perplexed and confused.

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Day in the Life of a Nonprofit Communicator – Kassie Pelan

Kivi's Nonprofit Communications Blog

Kassie Pelan. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Want to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro.

Format Your Content for Easy Sharing— Just 4 Doable Steps

Getting Attention

Insert sub-heads throughout your content (enough but not too many), to enable your reader to quickly get to what she wants and to clip it. I was fascinated to learn that 82% of all content sharing is done via copying and pasting according to Tynt, a service that tracks when people copy and paste content from 600,000 publishers’ sites. That’s 4.5 times the amount of content shared via social sharing buttons.