How to Optimize Your Planned Giving Inserts for Results in 6 Steps
JANUARY 26, 2015
I always recommend including inserts with my clients’ annual fund thank you letters. But too many nonprofits simply throw an insert into their envelopes without any strategic thought whatsoever. So I thought I’d write a post to show you how to optimize your planned giving inserts for results. First, you should know that these inserts do not need to be expensive. It’s easy and inexpensive to print 4 inserts at one time.