For example, Donor Voice recommends a Donor Commitment Score based on these three questions using a 0 to 10 disagree/agree scale: I am a committed (insert nonprofit name) donor. I feel a sense of loyalty to (insert nonprofit name). Here’s a question that came in last week. MORE
The biggest presence overall was General Mills’ themed FSI (Free Standing Insert), which, in my market, had 12-pages of coupons. Last Sunday August 7, 2011 Boxtops for Education ran a tightly coordinated back to school promotion in my market, and probably yours as well. MORE
Acknowledgement emails can be templates in which you insert a donor’s name and perhaps a few other bits of information in order to deliver a personal touch. Ask your employer today if you can double your donation to [ insert your nonprofit’s name here ]. Hi everyone! MORE
This is because opens are typically counted in two ways: (1) when a small, invisible image inserted by your email service provider is downloaded from their server. MORE
I found myself thinking of the adverb form of the word ‘why’ when I saw this free standing insert (FSI) from the German skincare company Beiersdorf, owner of the brands Nivea and Eucerin. packaged goods cause marketing Beiersdorf free standing insert Nivea cause marketing MORE
You insert the action here – A-thons. Galas. Extravaganzas. Auctions. Let’s face it, our signature events are a really big deal when it comes to strengthening relationships with our existing support base, as well as acquiring new giving relationships. These events are key platforms to increase the likelihood of hitting our fiscal goals, and are also a huge opportunity to broaden our giving networks. MORE
” or “If you couldn’t use the word (insert jargon here) , how would you say that?” MORE
Hovercat Free-Standing Insert ABC News. Dogs and cats contract cancer at about the same rate as humans, but while an estimated 577,000 Americans will die of cancer in 2012, some 14 million cats and dogs will die from or (in many cases) with the disease. MORE
Inserts in acknowledgements. For effective planned giving marketing, you really should be keeping track of your metrics. That’s because it’s not like traditional fundraising. You can’t send out a letter and count the dollars 6 weeks later. MORE
We follow the magazine insert with a typical set of touch points: - Email solicitation. You have plenty to work with in the insert to repackage for the email and the phone call. Love using storytelling in fundraising? MORE
The post Day in the Life of a Nonprofit Communicator – [Insert Your Name Here] appeared first on Kivi's Nonprofit Communications Blog. What Does YOUR Workday Look Like? What’s going on at your desk right now? Are you chugging coffee all day? MORE
And, of course, the blog you are reading right now which includes FREE tips and tricks such as: How to optimize your planned giving inserts for results. As many of you probably already know, when I first started examining the nonprofit space, I was baffled, dumbfounded, perplexed and confused. MORE
You've pulled together a great grant proposal for the Scottish Men's Garb Foundation. Your non profit, Kilt Protection Agency, is applying for a grant for a new program that will educate men about why the kilt is an excellent fashion choice, even today. You're proud of the proposal and eager to get it off to the Scottish Men's Garb Foundation, but you're not sure how to format it. Should you include photos of your clients successfully wearing kilts after going through a similar program? MORE
First Name: Last Name: Email: Appeals Cultivating donors adding mailing inserts appeal letters Charity How To charityhowto direct mail best practices mazarine treyz nonprofit direct mail best practices nonprofit mailing tons of money in the mail MORE
Village Inn is activating the promotion externally with this FSI (Free-Standing Insert). Village Inn Free-Standing Insert Susan G. MORE
The high quality videos come with the deal and can be easily modified by inserting photos from the user’s library. The other day I stumbled across a company that raises big bucks in peer-to-peer fundraising for elementary schools in the US. You’ll find it at Boosterthon.com and their proposition is simple. They provide a fully automated peer-to-peer website where parents and kids can plug in videos and photos. The result is an easy-as-pie fundraising campaign for their school. MORE
However, there is another primary resource we can leverage for the acquisition of new supporters (insert drum roll… ): our existing supporters! MORE
The best stories should also compel people to insert themselves into the story to help write the ending. I am on a mission to help nonprofits of all sizes become better communicators. MORE
In honor of its 25th anniversary, Children’s Miracle Network (CMN) published a special 10-page insert in the June 9, 2008 issue of U.S. News & World Report, and on the last page was the sponsor recognition ad on the left.The insert was placed in U.S. MORE
That’s why, these days, you need to insert a crucial step in between your marketing/communications and your outreach calls if you want to set-up more appointments with highly qualified major and legacy donors or prospects. MORE
And, of course, the blog you are reading right now which includes FREE tips and tricks such as: How to optimize your planned giving inserts for results. As many of you probably already know, when I first started examining the nonprofit space, I was baffled, dumbfounded, perplexed and confused. MORE
I always recommend including inserts with my clients’ annual fund thank you letters. But too many nonprofits simply throw an insert into their envelopes without any strategic thought whatsoever. First, you should know that these inserts do not need to be expensive. MORE
Faithful readers.Thursday's post on Scotties tissue (on the left is a recent free-standing insert [FSI]) has generated a fair amount of back-channel conversation.The following comes from Jeff Atlas, one of the pioneers of cause marketing. MORE
Kassie Pelan. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Want to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro. MORE
To alert your followers to this new feature and to encourage them to save your links, Mari Smith has a great idea – insert a variation on this text in your link posts: Click or tap the little arrow in the top right of this post in your news feed, then click/tap save! MORE
The lesson: Learn where your donors are already networking online and insert yourself into the conversation. MORE
Insert Our site has undergone a slight redesign and we ended up moving things around. Here are updated links to free materials that are downloaded frequently. Press Release Template This template gives you a general format for a press release. MORE
Until I saw the free standing insert (FSI) on the left from Marcal Manufacturing on Sunday, I could count on one hand the number of times I’d seen a CEO featured in a cause marketing type ad. MORE
When you buy an ad that will appear in a special tabloid-sized insert in both of Salt Lake City’s daily newspapers, 10% of the ad price will go to purchase books for children in low-income homes. The insert drops on Sunday, March 27, 2011. MORE
Once your organization’s reputation is seriously damaged, it’s difficult to restore trust and focus on successes. And once your organization’s reputation is damaged multiple times—as is the case for Susan G. MORE
It’s me, [insert ED or other person subscribers might know]. Image: [link]. You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding. According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. MORE
Insert sub-heads throughout your content (enough but not too many), to enable your reader to quickly get to what she wants and to clip it. I was fascinated to learn that 82% of all content sharing is done via copying and pasting according to Tynt, a service that tracks when people copy and paste content from 600,000 publishers’ sites. That’s 4.5 times the amount of content shared via social sharing buttons. MORE
Those early CPG promotions frequently went something like this: The sponsor would run an ad in a free-standing insert or FSI, which are those booklets of coupons that drop in local newspapers once a week or so. MORE
You almost have to guess because the type is so small in this FSI (Free-Standing Insert) you might not be able to read it without the help of artificial magnification. Schwan Food Company Free-Standing Insert Freschetta FSI Memorial Sloan-Kettering Cancer Center Breast Cancer Awareness Month MORE
During last week’s webinar, one communications professional wrote to ask about using the word predominantly [insert any of the following, Italian, family-friendly, Jewish] neighborhoods after I shared a few examples of how those were major “no-no’s” in the affordable housing world. MORE
But in my experience, most people find a version of the following phrase works: "We''d like to ask you to consider a gift of [insert specific dollar amount] to [insert project or fund or the nonprofit''s name].". Would you consider a gift of [insert specific dollar amount].". MORE
Maybe they will someday and will donate / volunteer / insert-your-call-to-action-here! Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide. MORE
The same is true for the person whose brother died of bowel cancer: by inserting a line like “You know firsthand the pain this can cause to a family. There’s an old joke at the right that often feels like nonprofit marketing. MORE
His latest book is called Newsjacking and it codifies a practice that we have long counseled our clients to adopt – inserting one’s organization into breaking news in a way that lets you harvest some of the attention. I sat on a panel last week with David Meerman Scott, whose smarts and enthusiasm were boundless. MORE
Henkel Consumer Package Goods FSI education cause marketing Bad Cause Marketing Cystic Fibrosis Foundation free standing insert consumer packaged goods cause marketing MORE
The test should always be greased up with some petroleum jam to make it easier to insert. Just around a fourth of the test needs to be inserted to get a decent reading. Multiuse baby thermometer lacks design that prevents over-insertion, thus take care when using them with the baby. MORE
Try something like this: I know you/we typically ( insert behavior that you are trying to change/boundary crossed ), but I strongly prefer that you/we ( insert desired behavior/boundary enforced ), so that (insert the desired result based on values of the organization ). MORE
No inserts with acknowledgements. Today Seth Godin writes , “Repetition increases the chance that you get heard.” MORE
Insert Related Topics Kivi's Nonprofit Communications Blog
FEBRUARY 26, 2018
The post Day in the Life of a Nonprofit Communicator – [Insert Your Name Here] appeared first on Kivi's Nonprofit Communications Blog. What Does YOUR Workday Look Like? What’s going on at your desk right now? Are you chugging coffee all day?
iMarketSmart
JANUARY 26, 2015
I always recommend including inserts with my clients’ annual fund thank you letters. But too many nonprofits simply throw an insert into their envelopes without any strategic thought whatsoever. First, you should know that these inserts do not need to be expensive.
Seeking Grant Money Today
SEPTEMBER 26, 2006
You've pulled together a great grant proposal for the Scottish Men's Garb Foundation. Your non profit, Kilt Protection Agency, is applying for a grant for a new program that will educate men about why the kilt is an excellent fashion choice, even today. You're proud of the proposal and eager to get it off to the Scottish Men's Garb Foundation, but you're not sure how to format it. Should you include photos of your clients successfully wearing kilts after going through a similar program?
Cause Related Marketing
MARCH 15, 2013
Those early CPG promotions frequently went something like this: The sponsor would run an ad in a free-standing insert or FSI, which are those booklets of coupons that drop in local newspapers once a week or so.
Cause Related Marketing
FEBRUARY 6, 2013
I found myself thinking of the adverb form of the word ‘why’ when I saw this free standing insert (FSI) from the German skincare company Beiersdorf, owner of the brands Nivea and Eucerin. packaged goods cause marketing Beiersdorf free standing insert Nivea cause marketing
Kivi's Nonprofit Communications Blog
MARCH 27, 2018
Try something like this: I know you/we typically ( insert behavior that you are trying to change/boundary crossed ), but I strongly prefer that you/we ( insert desired behavior/boundary enforced ), so that (insert the desired result based on values of the organization ).
Cause Related Marketing
OCTOBER 19, 2011
Village Inn is activating the promotion externally with this FSI (Free-Standing Insert). Village Inn Free-Standing Insert Susan G.
Wild Woman Fundraising
AUGUST 11, 2011
First Name: Last Name: Email: Appeals Cultivating donors adding mailing inserts appeal letters Charity How To charityhowto direct mail best practices mazarine treyz nonprofit direct mail best practices nonprofit mailing tons of money in the mail
Kivi's Nonprofit Communications Blog
AUGUST 18, 2015
For example, Donor Voice recommends a Donor Commitment Score based on these three questions using a 0 to 10 disagree/agree scale: I am a committed (insert nonprofit name) donor. I feel a sense of loyalty to (insert nonprofit name). Here’s a question that came in last week.
Blue Sky Collaborative
JULY 30, 2009
Insert Our site has undergone a slight redesign and we ended up moving things around. Here are updated links to free materials that are downloaded frequently. Press Release Template This template gives you a general format for a press release.
Non Profit Marketing 360
OCTOBER 12, 2016
The test should always be greased up with some petroleum jam to make it easier to insert. Just around a fourth of the test needs to be inserted to get a decent reading. Multiuse baby thermometer lacks design that prevents over-insertion, thus take care when using them with the baby.
Cause Related Marketing
MARCH 15, 2011
When you buy an ad that will appear in a special tabloid-sized insert in both of Salt Lake City’s daily newspapers, 10% of the ad price will go to purchase books for children in low-income homes. The insert drops on Sunday, March 27, 2011.
Cause Related Marketing
AUGUST 12, 2008
In honor of its 25th anniversary, Children’s Miracle Network (CMN) published a special 10-page insert in the June 9, 2008 issue of U.S. News & World Report, and on the last page was the sponsor recognition ad on the left.The insert was placed in U.S.
Cause Related Marketing
MARCH 12, 2010
Faithful readers.Thursday's post on Scotties tissue (on the left is a recent free-standing insert [FSI]) has generated a fair amount of back-channel conversation.The following comes from Jeff Atlas, one of the pioneers of cause marketing.
Kivi's Nonprofit Communications Blog
MARCH 22, 2017
It’s me, [insert ED or other person subscribers might know]. Image: [link]. You’re losing email subscribers. Every month. All year long. They unsubscribe. They bounce. They stop responding. According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive.
iMarketSmart
DECEMBER 11, 2017
That’s why, these days, you need to insert a crucial step in between your marketing/communications and your outreach calls if you want to set-up more appointments with highly qualified major and legacy donors or prospects.
Kivi's Nonprofit Communications Blog
FEBRUARY 22, 2011
We follow the magazine insert with a typical set of touch points: - Email solicitation. You have plenty to work with in the insert to repackage for the email and the phone call. Love using storytelling in fundraising?
Kivi's Nonprofit Communications Blog
MARCH 14, 2018
During last week’s webinar, one communications professional wrote to ask about using the word predominantly [insert any of the following, Italian, family-friendly, Jewish] neighborhoods after I shared a few examples of how those were major “no-no’s” in the affordable housing world.
Cause Related Marketing
APRIL 27, 2010
Until I saw the free standing insert (FSI) on the left from Marcal Manufacturing on Sunday, I could count on one hand the number of times I’d seen a CEO featured in a cause marketing type ad.
Wild Woman Fundraising
JUNE 2, 2015
Acknowledgement emails can be templates in which you insert a donor’s name and perhaps a few other bits of information in order to deliver a personal touch. Ask your employer today if you can double your donation to [ insert your nonprofit’s name here ]. Hi everyone!
Fundraising Coach
MAY 6, 2014
But in my experience, most people find a version of the following phrase works: "We''d like to ask you to consider a gift of [insert specific dollar amount] to [insert project or fund or the nonprofit''s name].". Would you consider a gift of [insert specific dollar amount].".
iMarketSmart
APRIL 19, 2013
No inserts with acknowledgements. Today Seth Godin writes , “Repetition increases the chance that you get heard.”
The Agitator
OCTOBER 6, 2015
The high quality videos come with the deal and can be easily modified by inserting photos from the user’s library. The other day I stumbled across a company that raises big bucks in peer-to-peer fundraising for elementary schools in the US. You’ll find it at Boosterthon.com and their proposition is simple. They provide a fully automated peer-to-peer website where parents and kids can plug in videos and photos. The result is an easy-as-pie fundraising campaign for their school.
Kivi's Nonprofit Communications Blog
FEBRUARY 21, 2017
Maybe they will someday and will donate / volunteer / insert-your-call-to-action-here! Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide.
Kivi's Nonprofit Communications Blog
SEPTEMBER 22, 2016
This is because opens are typically counted in two ways: (1) when a small, invisible image inserted by your email service provider is downloaded from their server.
J Campbell Social Marketing
AUGUST 3, 2014
To alert your followers to this new feature and to encourage them to save your links, Mari Smith has a great idea – insert a variation on this text in your link posts: Click or tap the little arrow in the top right of this post in your news feed, then click/tap save!
A Small Change
APRIL 15, 2015
However, there is another primary resource we can leverage for the acquisition of new supporters (insert drum roll… ): our existing supporters!
A Small Change
FEBRUARY 2, 2015
You insert the action here – A-thons. Galas. Extravaganzas. Auctions. Let’s face it, our signature events are a really big deal when it comes to strengthening relationships with our existing support base, as well as acquiring new giving relationships. These events are key platforms to increase the likelihood of hitting our fiscal goals, and are also a huge opportunity to broaden our giving networks.
Sea Change Strategies
JANUARY 31, 2013
His latest book is called Newsjacking and it codifies a practice that we have long counseled our clients to adopt – inserting one’s organization into breaking news in a way that lets you harvest some of the attention. I sat on a panel last week with David Meerman Scott, whose smarts and enthusiasm were boundless.
The Agitator
MARCH 20, 2018
The same is true for the person whose brother died of bowel cancer: by inserting a line like “You know firsthand the pain this can cause to a family. There’s an old joke at the right that often feels like nonprofit marketing.
Cause Related Marketing
AUGUST 11, 2011
The biggest presence overall was General Mills’ themed FSI (Free Standing Insert), which, in my market, had 12-pages of coupons. Last Sunday August 7, 2011 Boxtops for Education ran a tightly coordinated back to school promotion in my market, and probably yours as well.
Getting Attention
AUGUST 9, 2012
Once your organization’s reputation is seriously damaged, it’s difficult to restore trust and focus on successes. And once your organization’s reputation is damaged multiple times—as is the case for Susan G.
iMarketSmart
APRIL 15, 2013
Inserts in acknowledgements. For effective planned giving marketing, you really should be keeping track of your metrics. That’s because it’s not like traditional fundraising. You can’t send out a letter and count the dollars 6 weeks later.
J Campbell Social Marketing
APRIL 3, 2018
The best stories should also compel people to insert themselves into the story to help write the ending. I am on a mission to help nonprofits of all sizes become better communicators.
Kivi's Nonprofit Communications Blog
APRIL 29, 2015
” or “If you couldn’t use the word (insert jargon here) , how would you say that?”
J Campbell Social Marketing
JUNE 29, 2017
The lesson: Learn where your donors are already networking online and insert yourself into the conversation.
iMarketSmart
FEBRUARY 13, 2015
And, of course, the blog you are reading right now which includes FREE tips and tricks such as: How to optimize your planned giving inserts for results. As many of you probably already know, when I first started examining the nonprofit space, I was baffled, dumbfounded, perplexed and confused.
iMarketSmart
FEBRUARY 13, 2015
And, of course, the blog you are reading right now which includes FREE tips and tricks such as: How to optimize your planned giving inserts for results. As many of you probably already know, when I first started examining the nonprofit space, I was baffled, dumbfounded, perplexed and confused.
Kivi's Nonprofit Communications Blog
OCTOBER 27, 2014
Kassie Pelan. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Want to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro.
Getting Attention
FEBRUARY 21, 2013
Insert sub-heads throughout your content (enough but not too many), to enable your reader to quickly get to what she wants and to clip it. I was fascinated to learn that 82% of all content sharing is done via copying and pasting according to Tynt, a service that tracks when people copy and paste content from 600,000 publishers’ sites. That’s 4.5 times the amount of content shared via social sharing buttons.
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