How to Optimize Your Planned Giving Inserts for Results in 6 Steps


I always recommend including inserts with my clients’ annual fund thank you letters. But too many nonprofits simply throw an insert into their envelopes without any strategic thought whatsoever. First, you should know that these inserts do not need to be expensive.

Reader Questions: Does adding extra stuff your appeal mailing work?

Wild Woman Fundraising

First Name: Last Name: Email: Appeals Cultivating donors adding mailing inserts appeal letters Charity How To charityhowto direct mail best practices mazarine treyz nonprofit direct mail best practices nonprofit mailing tons of money in the mail

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Respecting Your Cause Marketing Partner

Cause Related Marketing

You almost have to guess because the type is so small in this FSI (Free-Standing Insert) you might not be able to read it without the help of artificial magnification. Schwan Food Company Free-Standing Insert Freschetta FSI Memorial Sloan-Kettering Cancer Center Breast Cancer Awareness Month

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Business to Business Cause Marketing

Cause Related Marketing

When you buy an ad that will appear in a special tabloid-sized insert in both of Salt Lake City’s daily newspapers, 10% of the ad price will go to purchase books for children in low-income homes. The insert drops on Sunday, March 27, 2011.

Insert Photos? Fancy paper? Professional Binding?

Seeking Grant Money Today

You've pulled together a great grant proposal for the Scottish Men's Garb Foundation. Your non profit, Kilt Protection Agency, is applying for a grant for a new program that will educate men about why the kilt is an excellent fashion choice, even today. You're proud of the proposal and eager to get it off to the Scottish Men's Garb Foundation, but you're not sure how to format it. Should you include photos of your clients successfully wearing kilts after going through a similar program?

What’s Your Advice on Measuring Marketing Success?

Kivi's Nonprofit Communications Blog

For example, Donor Voice recommends a Donor Commitment Score based on these three questions using a 0 to 10 disagree/agree scale: I am a committed (insert nonprofit name) donor. I feel a sense of loyalty to (insert nonprofit name). Here’s a question that came in last week.

Cold calling major donors to arrange appointments doesn’t work— but this method does


That’s why, these days, you need to insert a crucial step in between your marketing/communications and your outreach calls if you want to set-up more appointments with highly qualified major and legacy donors or prospects.

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Using Stories in Fundraising: What Would You Do?

Kivi's Nonprofit Communications Blog

We follow the magazine insert with a typical set of touch points: - Email solicitation. You have plenty to work with in the insert to repackage for the email and the phone call. Love using storytelling in fundraising?

Cause Marketing with Your CEO

Cause Related Marketing

Until I saw the free standing insert (FSI) on the left from Marcal Manufacturing on Sunday, I could count on one hand the number of times I’d seen a CEO featured in a cause marketing type ad.

Why Deleting People from Your Email List is a Good Thing

Kivi's Nonprofit Communications Blog

Maybe they will someday and will donate / volunteer / insert-your-call-to-action-here! Kristina and I are on the verge of deleting about 10,000 people from our email list here at Nonprofit Marketing Guide.

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Fundraising So Simple Only a Child Can Do It Well

The Agitator

The high quality videos come with the deal and can be easily modified by inserting photos from the user’s library. The other day I stumbled across a company that raises big bucks in peer-to-peer fundraising for elementary schools in the US. You’ll find it at and their proposition is simple. They provide a fully automated peer-to-peer website where parents and kids can plug in videos and photos. The result is an easy-as-pie fundraising campaign for their school.

Activating 20th Century Cause Marketing via 21st Century Social Media

Cause Related Marketing

Those early CPG promotions frequently went something like this: The sponsor would run an ad in a free-standing insert or FSI, which are those booklets of coupons that drop in local newspapers once a week or so.

Cause Marketing Your Why

Cause Related Marketing

I found myself thinking of the adverb form of the word ‘why’ when I saw this free standing insert (FSI) from the German skincare company Beiersdorf, owner of the brands Nivea and Eucerin. packaged goods cause marketing Beiersdorf free standing insert Nivea cause marketing

Interview Questions to Help You Write Great Donor, Volunteer, and Client Profiles for Your Newsletters

Kivi's Nonprofit Communications Blog

Adjust the wording to meet your needs — insert real names, places, topics, etc. Whether they are focused on your clients, donors or volunteers, profiles — or stories about people — should be a integral part of your content marketing plan.

Cause Marketing for 'One Lucky School'

Cause Related Marketing

Henkel Consumer Package Goods FSI education cause marketing Bad Cause Marketing Cystic Fibrosis Foundation free standing insert consumer packaged goods cause marketing

Cause Marketing for Pets with Cancer

Cause Related Marketing

Hovercat Free-Standing Insert ABC News. Dogs and cats contract cancer at about the same rate as humans, but while an estimated 577,000 Americans will die of cancer in 2012, some 14 million cats and dogs will die from or (in many cases) with the disease.

Format Your Content for Easy Sharing— Just 4 Doable Steps

Getting Attention

Insert sub-heads throughout your content (enough but not too many), to enable your reader to quickly get to what she wants and to clip it. I was fascinated to learn that 82% of all content sharing is done via copying and pasting according to Tynt, a service that tracks when people copy and paste content from 600,000 publishers’ sites. That’s 4.5 times the amount of content shared via social sharing buttons.

Cause for Dessert

Cause Related Marketing

Village Inn is activating the promotion externally with this FSI (Free-Standing Insert). Village Inn Free-Standing Insert Susan G.

4 Ways to Use Social Media to Strengthen Donor Relationships

J Campbell Social Marketing

Be where your donors are already and insert yourself into the conversation. Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome.

Marketing Time Savers: My 3 Favorite Gmail Hacks

Kivi's Nonprofit Communications Blog

You simply save and then insert the Canned Response instead of continuing to type it over and over. At Nonprofit Marketing Guide, we use Google Apps for Work to manage our email, calendars, etc. As a two-person company, we don’t have lots of time to waste. And neither do you.

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Unbelievable—Komen Flunks Crisis Communciations (Again)

Getting Attention

Once your organization’s reputation is seriously damaged, it’s difficult to restore trust and focus on successes. And once your organization’s reputation is damaged multiple times—as is the case for Susan G.

7 Steps To More Online Donations This Holiday Season

J Campbell Social Marketing

Insert an impactful story, via video. It’s year-end giving time – the most wonderful time of the year! The year-end season of giving and generosity means millions of donors are searching for places to donate, for items to purchase that make a difference and for causes in which to get involved.

5 Ways to Fight the Curse of Knowledge in Your Nonprofit

Kivi's Nonprofit Communications Blog

” or “If you couldn’t use the word (insert jargon here) , how would you say that?”

9 Tips for Creating an Editorial Calendar Chock Full of What Your Community Wants

Kivi's Nonprofit Communications Blog

Use a calendar like Google Calendar that allows you to create recurring events so you don’t have to insert recurring slots each month. Diane Greenhalgh. Diane Greenhalgh joins us again with some more great ideas on creating content for your nonprofit.

8 Ways Digital Storytelling Will Make Your Nonprofit Better

J Campbell Social Marketing

The lesson: Learn where your donors are already networking online and insert yourself into the conversation.

The Ten Worst Cause Marketing Campaigns of 2010

Cause Related Marketing

Novartis’s effort was in a Free-Standing Insert (FSI) and was branded ‘Novartis Cares.’ 7) I almost snorted when I saw a Free-Standing Insert (FSI) during National Breast Cancer Awareness from Purina , another pet food company, on behalf of Komen.

7 Email Newsletter Mistakes Every Nonprofit Should Avoid

Fundraising 123

Save those elements as GIFs or JPEGs and insert them into your newsletter that way. Nonprofits are increasingly taking advantage of email's "right here, right now" impact to get their message out to supporters, avoiding the production and delivery delays (and the costs!)

How to get donors to enable images in email

Fundraising Coach

To do it, the next time you insert an image in an email, fill out both the “title” field and the “alt” or “alt text” field! (c) As a rule, I don’t enable images in emails.

Yes, Your Open Rates Are Wrong. But You Can Still Use Them.

Kivi's Nonprofit Communications Blog

This is because opens are typically counted in two ways: (1) when a small, invisible image inserted by your email service provider is downloaded from their server.

WE Rules! Make Your Messages Matter Now

Getting Attention

Because more than anything, what they crave isn’t a bunch of copy with artificial “yous” inserted all over the place. Guest blogger Lisa Sargent is one of the best fundraisers and copywriters I know.

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Successful Facebook Advertising on Less than $2 a Day

Kivi's Nonprofit Communications Blog

As a bonus, Facebook allows you to insert a call-to-action on the last screen of the advertisement. Drew Bernard. A lot of people ask us whether Facebook ads are a good idea or not. So we are happy to introduce the good folks over at ActionSprout to share some answers!

Donor Fatigue – the rest of the story

Fundraising Coach

What do you think [insert your nonprofit’s name here] does best? In his recent post, Jeff Brooks agreed with my “ Donor Fatigue ” video. And he went a step further. Like a newly minted Paul Harvey, he tells “the rest of the story.”. Fundraiser Fatigue.

[Guest Post] 3 Changes You Should Make To Your Nonprofit Blog Right Now

Fundraising Coach

The best way to ensure that a reader does not leave your website after finishing a blog post is to insert relevant calls-to-action throughout the page.

How Overhauling Our Print Newsletter Helped Us Become More Donor Centric

Kivi's Nonprofit Communications Blog

The return donation envelope is inserted in the mailing envelope, behind the newsletter. Rebekah Gienapp. This Thursday I am hosting the Nonprofit Blog Carnival and this month’s theme is producing nonprofit newsletters in 2012 and beyond.

Day in the Life of a Nonprofit Communicator – Kimberly Troup

Kivi's Nonprofit Communications Blog

We are also starting our monthly mailing this week, so making sure that the letter is ready to print, the inserts are printed. Kimberly Troup.

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Earth Day has a Messaging Problem

Cause Related Marketing

The Kellogg’s Earthday Sweepstakes website , highlighted in the FSI (free-standing insert) at the left, has a rotating banner that lists no less than 20 things we could do as individuals to improve the environment.

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Partner with Program Staff & Your Network for More Marketing Impact

Getting Attention

Grantees across the nation are equipped with the tools and content they need, such as a widget that makes it easy for them to insert a feed of new content on key issues into their websites. They “Get&# It from Communications Network on Vimeo.

Creative Fundraising: The Groundhog Day Campaign

Kivi's Nonprofit Communications Blog

“We were tickled that our donors took the time to cut the groundhog out of the card and insert their gifts under his teeth. I’m always urging you to give something new a try, and to mix it up a bit.

[Guest Post] 3 Tips to Create Sustainable Nonprofit Systems

Fundraising Coach

Insert a sentence within every job description that underscores the expectation of supporting and advancing resource development. I''m honored to introduce Tycely Williams. Tycely impresses me with her ability to create solutions for nonprofits that can be sustained even with small staffs.

Give up your nonprofit poverty mentality

Get Fully Funded

What if you simply insert the word ‘how?’ Today is Ash Wednesday which means it’s the start of the Lenten season. Whether you celebrate Lent or not, now is a good time to think about something you can afford to give up in your nonprofit – your poverty mindset. Most nonprofit organizations were started on a shoestring because someone wanted to help people or change a situation. A vision was cast and the adventure began.