How the Right Metaphor Generates an Immediate “Aha”

Getting Attention

Being that I’m a less is more person, I’m continually looking for the right metaphor to integrate in my writing as a short cut to understanding. Metaphors are a simple and proven way to build connection with your target audiences. Who belongs to the coalition?

How to Change When Change is Hard: Appeal to Identity

Nonprofit Marketing Blog

Mark is founder and principal of Sea Change Strategies and a Heath-certified “Lead a Switch” workshop trainer. Based on the New York Times and Wall Street Journal best seller – Switch: How to Change Things When Change Is Hard – “Lead a Switch” workshop, will give you the hands-on tools that will help you break through barriers to change. If you’d like to participate, you can register here. It’s amazing how often it works.

Trending Sources

Just Give Us 1 Day to Transform Your Nonprofit Marketing Planning – Oct. 28 in Washington, D.C.

Getting Attention

Join us at the Total Focus Marketing Plan Workshop. I’m partnering with my friend, Kivi Leroux Miller, to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. We premiered the workshop in New York last week and received great ratings. Here’s what two of our participants had to say: Would Have Taken Me Forever on My Own. Hope to see you there !

Oct 2

Please Join Me–Fall Nonprofit Marketing Plan Workshops

Getting Attention

I’m joining forces with my friend and colleague Kivi Leroux Miller to offer you a special opportunity to find the solutions to your 2011 marketing ch allenges: The Total Focus Marketing Plan Workshop. Here’s what we have in mind: Give us a day and we’ll strip away the muddled messages and the impossible to-do lists that are pulling you in too many directions and diminishing your marketing impact. Thursday, October 28 in Washington, DC (9:00 a.m.

The 2016 Best Nonprofit Conferences Calendar

EveryAction

In the past year, thousands of nonprofit pros took advantage of our definitive Best Nonprofit Conferences Calendar, and we're so excited to share our brand new 2016 list! This year’s symposium is a tribute to these strengths that have made our sector such a driving force.

[PREVIEW] Top Nonprofit Conferences of Spring 2016

EveryAction

If you're like us, you can't wait to ditch those winter layers and welcome the springtime bloom. We narrowed down our full list of conferences to some of our very favorites coming up between March and May. Discover (and plan to attend!) Where: Washington, DC.

Spend Thursday with Me in D.C.–You’ll Leave with a Marketing Plan in Hand

Getting Attention

Join us at the Total Focus Marketing Plan Workshop. Thursday, October 28 in Washington, D.C. My friend, Kivi Leroux Miller, and I are partnering to offer you a special opportunity to find the solutions to your 2011 marketing challenges: The Total Focus Marketing Plan Workshop. . Our last workshop this year is this Thursday, October 28 in Washington, D.C., We premiered the workshop in New York early in the month and got five-star ratings.

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Clinging to Clichés?

Kivi's Nonprofit Communications Blog

Last week Claire Meyerhoff shared her writing style icon with us and encouraged you to get your own. This week she is back with how to freshen up those boring old cliches. Back to the drawing board. What to use instead? Our readers DO NOT HAVE TO read what we wrote.

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7 Tips for Email Subject Lines

Kivi's Nonprofit Communications Blog

Here are seven tips for how to get there. But there is no arguing with the fact that many of the programs people are using to read your emails (including mobile, desktop, and web-based services) are cutting off your longer subject lines.

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#INTERVIEW: Sherry Truhlar, President of Red Apple Auctions, Conducts Benefit Auctions for Nonprofit Organizations

Non Profit Marketing 360

The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. NPM360: Did you grow up wanting to be an auctioneer? I decided, wouldn’t it be fun to do that fast talk, the chant?

Write Your Marketing Plan in a Day with Nancy and Me

Kivi's Nonprofit Communications Blog

We are offering a joint one-day, in-person workshop on creating a marketing plan for your nonprofit. If you are a nonprofit communications or development staff member, hands-on board member, or executive director who does it all, this is the marketing planning workshop for you. Give us a day and we’ll strip away the muddled messages and the impossible to-do lists that are pulling you in too many directions, and diminishing your marketing impact.

Mixed Links: Good Stuff for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Happy Friday to you all! After a busy week of traveling to Erie, PA for three presentations at Nonprofit Day and preparing for my upcoming planning workshop with Nancy Schwartz in DC next week, I am ready for some mixed links (and drinks)! Happy Friday to you all!

The Surprise Inside “The Networked Nonprofit”

Kivi's Nonprofit Communications Blog

I thought it was going to be a book about social media, and it is, of course, but it’s much bigger than that. I recently interviewed Allison about the book, which I highly recommend not only to communications directors, but to executive directors and board members too.

Top Nonprofit Marketing Insights — 2010 NTC (Nonprofit Technology Conference)

Getting Attention

The common theme is use of technology tools to do the work more effectively, and efficiently. What's unique is how the richness of cross-functional participation enables nonprofit communicators to strengthen understanding of other critical points of view within their orgs and better engage colleagues as participants in communications success. — Co-panelist,  Demetrio Maguigad, Community Media Workshop. Here's how to strengthen your emails.

Top Nonprofit Marketing Insights -- 2010 NTC (Nonprofit Technology Conference)

Getting Attention

The common theme is use of technology tools to do the work more effectively, and efficiently. What's unique is how the richness of cross-functional participation enables nonprofit communicators to strengthen understanding of other critical points of view within their orgs and better engage colleagues as participants in communications success. When approaching communications–think strategically, act tactfully. -- Co-panelist, Demetrio Maguigad, Community Media Workshop.

#INTERVIEW: Sherry Truhlar, President of Red Apple Auctions, Conducts Benefit Auctions for Nonprofit Organizations

Non Profit Marketing 360

The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. NPM360: Did you grow up wanting to be an auctioneer? I decided, wouldn’t it be fun to do that fast talk, the chant? I took a week of vacation from General Electric , where I was a global marketing manager, went out to auction school , and learned the chant. The rest is teaching someone how to run a business.