How to structure and staff your planned gift shop for the 21st century

iMarketSmart

Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. I think nonprofits tend to fail when it comes to “getting the right people in the right seats.” Attend to needs.

Your 3-step plan to get 100X more revenue

iMarketSmart

According to the Wall Street Journal , people put their wealth in lots of places, but not in liquid assets. So it makes sense to aim in that direction. So, here are 3 simple strategies to help you fish where the fishing is good: 1. Most money is not cash.

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Trending Sources

How to prep for your next big ask

iMarketSmart

There’s a ton of information out there about how to ask for a donation. So I thought I’d help with what I believe is the simplest way to prep for your next big ask. Possibly talk to your friends about your answers (the experienced and successful ones).

How to use verbatims and digital body language to raise more money

iMarketSmart

Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing). Getting to know your supporters is a humongous key to success. How many minutes they spend on a certain page.

How to use a blog to generate planned giving gifts.

iMarketSmart

According to research by the University of Massachusetts , charities and higher education have a higher adoption rate for blogs than any other category. And that makes sense because blogs are a cost-effective way to tell stories and build a consistent emotional connection with constituents.

Get Your Dream Job

Wild Woman Fundraising

Did you ever wish someone had taught you in high school how to interview, apply for jobs, and succeed in your first 90 days of a job? Mistakes that I cringe to think about now. And I want to keep you from making the mistakes I made. Consulting to gain experience.

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Want more planned gifts? Focus on why not how

iMarketSmart

There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. Here’s why: 1- Too often they seem to be too interested in selling cookie-cutter websites, spam emails, and printed newsletters than achieving real results. Here’s the problem with this is: Planned gift websites don’t get much traffic (rendering them relatively useless). Today, find out how much traffic your site is really getting.

Plan 48

How to discover planned gifts using interns because you can’t afford a telemarketing firm

iMarketSmart

Have the intern view videos, read reports and talk to program staff (and beneficiaries) so they are familiar with stories about the impact your organization delivers. Write a letter to the donors but have the intern personalize and duplicate it, hand address envelopes, and mail them to donors letting them know the intern will be calling the following week. Explain why (to thank you and to ask you some quick questions to learn about you just a bit).

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There Are Only Three Ways to Raise More Money

iMarketSmart

Of course, time is finite — we all are limited to just 24 hours in a day, but money (funding) is theoretically uncapped, and having more of it generally equates to having a larger impact on the world. Yes, the answer to the “how do we raise more money?”

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How To Use Facebook’s Free Fundraising Tools on #GivingTuesday

J Campbell Social Marketing

On November 28th, the Bill & Melinda Gates Foundation are matching up to $2 million in funds raised on Facebook for U.S-based Before and after #GivingTuesday, charitable organizations that have signed up to use Facebook’s fundraising tools will pay a 5% fee.).

How to keep your donors in 2016

iMarketSmart

I believe this has led many nonprofits to focus instead on continuously acquiring more donors. Simply stated, it’s easier for a staff member to sign another purchase order to send out more junk mail or to blast out more spam than to engage deeply with their current donor base.

How to rock your development plan: Webinar April 19th

Wild Woman Fundraising

Wild Woman Fundraising: With a One-Page Development Plan! A step-by-step guide to planning that magical plan that will help you raise all the money you need. When was the last time you looked at your fundraising plan? So how do you make a plan that you can stick to?

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INTERVIEW: How to get substantially more money per donor with Alan Bacharach

Wild Woman Fundraising

Alan Bacharach does an interview with Mazarine Treyz, the Wild Woman of Fundraising about Planned Giving. Your donors are going to love you for offering planned giving options to them. Because you’re allowing them to give you money instead of the government.

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5 interesting videos that promote legacy giving

iMarketSmart

According to LegacyVoice these 5 are the best. Related Posts: >>3 easy ways to make a video that will inspire legacy or major gifts. >>Why Why you should add video to your website. Here are 5 videos for promoting legacy giving. I’m not so sure about that. But I do applaud the efforts. What do you think? Do you agree with their selections and think they are the best ? LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!

If asking for donations makes you uncomfortable, read this now!

iMarketSmart

Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?” Your donor is not ready to be asked. When it comes to ‘asking,’ timing is important.

How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

Anxiety about staying up-to-date with all the different technology platforms, posting to social media every week, updating the website, writing the email newsletter… that’s enough to keep a busy nonprofit practitioner up at night. What do you hope to achieve here?

7 steps to decline donations you can’t accept

iMarketSmart

One of my customers got the following response to a survey request: “Why on earth would I respond to this survey when the gift of property I offered to the university was declined (which I sold within the year for $150,000.00). In my opinion your refusal speaks to the shortsightedness and ineptness of those who review such proposed gifts.” That led me to wonder, what is the cost of declining a gift you don’t want to (or can’t) accept?

Is donor qualification more important than donor identification?

iMarketSmart

Or you might enlist the help of a wealth screening or predictive analytics and modeling firm to help you identify the best donors for your portfolio. They might not want to have a personal relationship with you (or any other fundraiser). How to build and refresh your caseload.

Collective Joy = How to Harness the Power of #Occupy for Your Nonprofit Cause

Wild Woman Fundraising

What Barbara Erhenreich AND the Occupy Movement are teaching me is that we need to take the collective expression of protest around the world and have a dance-off. Why would you want to make people dance and sing around your very serious cause? Getting everyone to dance together.

How to Get Program Staff to Use Your Editorial Calendar

Kivi's Nonprofit Communications Blog

You know how I feel about editorial calendars. Information about changing marketing needs was not being properly communicated to the right people. We were missing key opportunities to market efficiently. It was another thing added to their to-do list.

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Interview with a planned giver, Paul Nazareth: What’s your fundraising journey?

Wild Woman Fundraising

You know it’s going to end with wookies in metal bikinis. Paul is an instructor on planned giving at Georgian College in Toronto. I know this is a big question, but here it is, how do you think the American and Canadian fundraising environments are different?

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Your planned giving offers need to change

iMarketSmart

Stop offering them a so-called opportunity to be in your Legacy Society. (Ho-hum… How will they benefit? Stop offering ways to save on taxes. That no longer applies to most of your prospects. how to deal with their digital inheritance (choosing digital heirs).

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How to Communicate In The Midst Of Tragedy: 9-Step Checklist

Getting Attention

I had a completely different post planned today, but wanted to respond a.s.a.p. to the questions, worries and just totally-wrong communications I’ve seen going out since the bombings yesterday afternoon. Your cause and work is vital to making this a better world.

Why Visitors Abandon Your Website (And How to Fix It)

Kivi's Nonprofit Communications Blog

There, in the demographic data, lay a discovery: visitors over the age of 55 were half as likely to come back to the site than those in any other age range. When we began to unpack this problem and try to understand what factors were actually causing it, we quickly narrowed it down.

7 Solid Reasons Why You Should Kill Your Printed Planned Giving Newsletter

iMarketSmart

I know, I know… you love your planned giving newsletter. ” they can’t seem to give me good reasons. Instead, they provide vague responses such as: We need to build awareness. We need to educate our donors. They are not part of a truly strategic plan.

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How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

This is Mazarine Treyz of Wild Woman Fundraising, and today I am so excited to be interviewing Phil Gerard for our Fundraising Career Conference 2016. Phil will be speaking about how to structure and organization your fundraising job search. Here’s how I met Phil.

How to Get More People At Your Nonprofit Event Using Facebook

J Campbell Social Marketing

In-person events are a great way to energize supporters and connect directly with donors and volunteers. Having a multichannel approach to promoting and advertising the event is sure to garner more attendees and more buzz. 3) To target or not?

How to Recognize and Manage Different Work Styles

Kivi's Nonprofit Communications Blog

During the webinar, Carson will discuss how to prioritize your work based on the way you think and process information. You and your staff should take the Productivity Style Assessment now to find your match then come back and read this post to learn more about working together.

How to Get Your Nonprofit Into the News During the Holidays

Kivi's Nonprofit Communications Blog

But smart organizations are also planning ahead for another year-end tradition: increased coverage of charities during the holidays. This rush of coverage during the holidays offers some great opportunities for nonprofits that are looking to tell their stories through the media.

How to Create and Use a Nonprofit Social Media Calendar [with template]

J Campbell Social Marketing

Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? The answer to managing it all lies in one word – scheduling!

How to Ask for a Bequest…And Get It

Kivi's Nonprofit Communications Blog

Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. A simple plan might include: Writing a vision statement that lets donors know how their bequest will help the organization for future generations.

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We Want You Back! How to Re-Engage Inactive Email Supporters

Kivi's Nonprofit Communications Blog

According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. What’s a nonprofit communicator to do? Practice your ABC’s (Always Be Acquiring), AND offer content worth subscribing to, AND…how about rekindling and reconnecting with your inactives!

Deliver this Budget to Drive Marketing Impact: Comms Plan Pt1

Getting Attention

Now’s to get past this bias and take the time to absorb this four-part series on budgeting guidelines. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense.

7 major principles for major gift fundraising (including planned gifts)

iMarketSmart

Before we get into these 7 major principles for major gift fundraising (including planned gifts), let’s review some neat stats first. By calculating dollars given according to various news reports, I determined that the top 50 people gave a total of approximately $10.2

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How to Plan For Fundraising Success in 2014

Wild Woman Fundraising

Have you ever wanted to stop running around trying to do too many things at once? When you plan your fundraising, you know what’s coming up, and you can achieve a less stressful job! Are you wondering how to make a bigger impact in 2014? A fundraising plan can help you plan to succeed, by laying out your goals and working backwards. Have you just been thrown to the wolves, with no one to lead you? Planning backwards.

How to Respond to a National Tragedy

Getting Attention

My gut is that’s how many of your supporters and prospects are feeling as well, and what will be top of mind for at least a few more days. Here’s how to communicate best post-catastrophe: 1) Stay relevant. 2) If your organization isn’t working to help the Newtown community or others affected by the tragedy, take a couple of days off. I believe in these causes, but they seem irrelevant today, and are likely to tomorrow.

How to calculate how much revenue you could have with a mid-level donor migration plan to inspire major gifts

iMarketSmart

of their donors to major gifts. of their donors to major gifts. Use this worksheet to see what that means for you: # of donors in your database.

Why fundraisers should take some lessons from stockbrokers

iMarketSmart

For instance: Investors don’t give to stockbrokers. Similarly, donors don’t give to nonprofits. With stockbrokers, investors seek to feel good and make money as a result of their engagement, relationship, partnership, and shared vision. Because investors want to be involved.

Most planned gift prospects don’t ever want to meet you

iMarketSmart

Most planned gift prospects actually don’t ever want to meet you. They’ll even go so far as to tell you that they will never, ever make a legacy gift to your organization. They want to give more now but they can’t. They need the money to survive.

How to Market Text-to-Give to Your Donors

Kivi's Nonprofit Communications Blog

This week he’s back to show you how to market your mobile fundraising campaign. Text-to-give technology gives you the best of both worlds: effectiveness and efficiency. Mobile fundraising and text-to-give technology can accomplish multiple feats in one fell swoop!