How to structure and staff your planned gift shop for the 21st century

iMarketSmart

Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. I think nonprofits tend to fail when it comes to “getting the right people in the right seats.” Attend to needs.

Your 3-step plan to get 100X more revenue

iMarketSmart

According to the Wall Street Journal , people put their wealth in lots of places, but not in liquid assets. So it makes sense to aim in that direction. So, here are 3 simple strategies to help you fish where the fishing is good: 1. Most money is not cash.

Plan 55

Trending Sources

Get Your Dream Job

Wild Woman Fundraising

Did you ever wish someone had taught you in high school how to interview, apply for jobs, and succeed in your first 90 days of a job? Mistakes that I cringe to think about now. And I want to keep you from making the mistakes I made. Consulting to gain experience.

Jobs 43

How to rock your development plan: Webinar April 19th

Wild Woman Fundraising

Wild Woman Fundraising: With a One-Page Development Plan! A step-by-step guide to planning that magical plan that will help you raise all the money you need. When was the last time you looked at your fundraising plan? So how do you make a plan that you can stick to?

April 62

INTERVIEW: How to get substantially more money per donor with Alan Bacharach

Wild Woman Fundraising

Alan Bacharach does an interview with Mazarine Treyz, the Wild Woman of Fundraising about Planned Giving. Your donors are going to love you for offering planned giving options to them. Because you’re allowing them to give you money instead of the government.

Money 56

How to use a blog to generate planned giving gifts.

iMarketSmart

According to research by the University of Massachusetts , charities and higher education have a higher adoption rate for blogs than any other category. And that makes sense because blogs are a cost-effective way to tell stories and build a consistent emotional connection with constituents.

Collective Joy = How to Harness the Power of #Occupy for Your Nonprofit Cause

Wild Woman Fundraising

What Barbara Erhenreich AND the Occupy Movement are teaching me is that we need to take the collective expression of protest around the world and have a dance-off. Why would you want to make people dance and sing around your very serious cause? Getting everyone to dance together.

How to ask your board members for year-end gifts

iMarketSmart

But, honestly, I’m a major and planned gift marketer… not a fundraising consultant. So I found this article by Gail Perry to be very enlightening. In it, she explains how to tackle the delicate process of annual gift solicitation of board members. Interestingly, the key to the solicitation happens behind the scenes. Show them why they need to give. Show impact by tying board member giving to program results. Click to tweet!

Interview with a planned giver, Paul Nazareth: What’s your fundraising journey?

Wild Woman Fundraising

You know it’s going to end with wookies in metal bikinis. Paul is an instructor on planned giving at Georgian College in Toronto. I know this is a big question, but here it is, how do you think the American and Canadian fundraising environments are different?

Plan 67

There Are Only Three Ways to Raise More Money

iMarketSmart

Of course, time is finite — we all are limited to just 24 hours in a day, but money (funding) is theoretically uncapped, and having more of it generally equates to having a larger impact on the world. Yes, the answer to the “how do we raise more money?”

Money 77

REVEALED: Jerry Panas’ secrets of attracting wealthy supporters

iMarketSmart

In January, Inside Philanthropy interviewed legendary fundraiser Jerold Panas to discover his secrets of attracting wealthy supporters. Go in person to get the most generous contributions. Avoid dining with donors in restaurants; they make it hard for you to focus on them. Bring two, three, four or more to meetings with donors as long as they have something to add. Remember to ask. Related Posts: >>The Rule of 7 vs. 3 to 1 Fundraising. >>Is

How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

This is Mazarine Treyz of Wild Woman Fundraising, and today I am so excited to be interviewing Phil Gerard for our Fundraising Career Conference 2016. Phil will be speaking about how to structure and organization your fundraising job search. Here’s how I met Phil.

7 steps to decline donations you can’t accept

iMarketSmart

One of my customers got the following response to a survey request: “Why on earth would I respond to this survey when the gift of property I offered to the university was declined (which I sold within the year for $150,000.00). In my opinion your refusal speaks to the shortsightedness and ineptness of those who review such proposed gifts.” That led me to wonder, what is the cost of declining a gift you don’t want to (or can’t) accept?

How to Plan For Fundraising Success in 2014

Wild Woman Fundraising

Have you ever wanted to stop running around trying to do too many things at once? When you plan your fundraising, you know what’s coming up, and you can achieve a less stressful job! Are you wondering how to make a bigger impact in 2014? A fundraising plan can help you plan to succeed, by laying out your goals and working backwards. Have you just been thrown to the wolves, with no one to lead you? Planning backwards.

Plan 47

How to discover planned gifts using interns because you can’t afford a telemarketing firm

iMarketSmart

Have the intern view videos, read reports and talk to program staff (and beneficiaries) so they are familiar with stories about the impact your organization delivers. Write a letter to the donors but have the intern personalize and duplicate it, hand address envelopes, and mail them to donors letting them know the intern will be calling the following week. Explain why (to thank you and to ask you some quick questions to learn about you just a bit).

Firm 37

Want more planned gifts? Focus on why not how

iMarketSmart

There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. Here’s why: 1- Too often they seem to be too interested in selling cookie-cutter websites, spam emails, and printed newsletters than achieving real results. Here’s the problem with this is: Planned gift websites don’t get much traffic (rendering them relatively useless). Today, find out how much traffic your site is really getting.

Plan 48

How to Get Program Staff to Use Your Editorial Calendar

Kivi's Nonprofit Communications Blog

You know how I feel about editorial calendars. Information about changing marketing needs was not being properly communicated to the right people. We were missing key opportunities to market efficiently. It was another thing added to their to-do list.

Tampa 61

Guest Post: Christina Attard reveals the secrets about your planned giving program that only donors know…

Wild Woman Fundraising

What the heck is planned giving and why should you care? Planned giving is when a donor decides to give you money over time, either as a monthly or yearly donor, or in a will or estate plan. Most small nonprofits do not have planned giving in their fundraising plans.

How to keep your donors in 2016

iMarketSmart

I believe this has led many nonprofits to focus instead on continuously acquiring more donors. Simply stated, it’s easier for a staff member to sign another purchase order to send out more junk mail or to blast out more spam than to engage deeply with their current donor base.

Why Visitors Abandon Your Website (And How to Fix It)

Kivi's Nonprofit Communications Blog

There, in the demographic data, lay a discovery: visitors over the age of 55 were half as likely to come back to the site than those in any other age range. When we began to unpack this problem and try to understand what factors were actually causing it, we quickly narrowed it down.

How to Communicate In The Midst Of Tragedy: 9-Step Checklist

Getting Attention

I had a completely different post planned today, but wanted to respond a.s.a.p. to the questions, worries and just totally-wrong communications I’ve seen going out since the bombings yesterday afternoon. Your cause and work is vital to making this a better world.

Reader Questions! I want…. EVERYTHING FUNDRAISING! Okay then.

Wild Woman Fundraising

Recently I asked my most fantabulous enewsletter subscribers (if you want to be one, click here ) what they wanted to learn more about, because, let’s face it, Most people don’t plan to get into fundraising. Of course, you can’t ask questions if you don’t know who to ask or if you’re afraid of looking stupid. Now, I am blessed to be with an organization I’m so passionate about, but I am the ENTIRE Development Team.

Do you have bad boundaries?

Wild Woman Fundraising

This is Mazarine Treyz of Wild Woman Fundraising, and I am very, very happy to introduce to you today Sheena Greer of Colludo. Well, I have a couple questions for you because this next year at the career conference, we’re going to dive deeper into boundaries.

Work 59

If asking for donations makes you uncomfortable, read this now!

iMarketSmart

Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?” Your donor is not ready to be asked. When it comes to ‘asking,’ timing is important.

Want to have TOO MANY major donors? Read this.

Wild Woman Fundraising

We know that events are the slowest way to make money for a nonprofit. We know that if we care about the future of our nonprofit, we need to start cultivating major donor relationships, and start our major gift program. How can you start to develop these relationships?

How to Get More People At Your Nonprofit Event Using Facebook

J Campbell Social Marketing

In-person events are a great way to energize supporters and connect directly with donors and volunteers. Having a multichannel approach to promoting and advertising the event is sure to garner more attendees and more buzz. 3) To target or not?

Is donor qualification more important than donor identification?

iMarketSmart

Or you might enlist the help of a wealth screening or predictive analytics and modeling firm to help you identify the best donors for your portfolio. They might not want to have a personal relationship with you (or any other fundraiser). How to build and refresh your caseload.

How to Get Your Nonprofit Into the News During the Holidays

Kivi's Nonprofit Communications Blog

But smart organizations are also planning ahead for another year-end tradition: increased coverage of charities during the holidays. This rush of coverage during the holidays offers some great opportunities for nonprofits that are looking to tell their stories through the media.

Deliver this Budget to Drive Marketing Impact: Comms Plan Pt1

Getting Attention

Now’s to get past this bias and take the time to absorb this four-part series on budgeting guidelines. You’ll learn the value a budget brings to your work as it translates the actions outlined in your marketing plan into expense.

We Want You Back! How to Re-Engage Inactive Email Supporters

Kivi's Nonprofit Communications Blog

According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. What’s a nonprofit communicator to do? Practice your ABC’s (Always Be Acquiring), AND offer content worth subscribing to, AND…how about rekindling and reconnecting with your inactives!

How to Recognize and Manage Different Work Styles

Kivi's Nonprofit Communications Blog

During the webinar, Carson will discuss how to prioritize your work based on the way you think and process information. You and your staff should take the Productivity Style Assessment now to find your match then come back and read this post to learn more about working together.

How to Ask for a Bequest…And Get It

Kivi's Nonprofit Communications Blog

Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. A simple plan might include: Writing a vision statement that lets donors know how their bequest will help the organization for future generations.

UK 68

How do you turn an accidental donor into an ally? Part 2

Wild Woman Fundraising

How to get more donors. So now, we’re talking about how to make an associate, after just being an acquaintance. Send them an email and ask them to take an online survey about what they care about, what problems they have, etc. Invite them to something.

May 18th Webinar: How to get Mega-Sponsorships!

Wild Woman Fundraising

I’m going to be on National Radio this Saturday! How to get mega-sponsorships. A step-by-step guide to raising money via corporate sponsorships. Do you know how much corporations spend per year on sponsorships? How do you begin to get access to them?

May 65

Free Webinar: Planning for 2015 on 12/4

Wild Woman Fundraising

Are you tired of not having a plan every year? Or have you been thrown into your role, with no one to guide you and your boss just saying “Do it”? In this webinar you’ll learn: Fundraising planning 101. How NOT to make a fundraising plan.

Plan 34

How to get a bigger nonprofit salary? Read what I said in The Chronicle of Philanthropy!

Wild Woman Fundraising

Recently Little House Communications asked me to help them write an article about negotiating your nonprofit salary, for the Chronicle of Philanthropy. How much does the executive director make?”. Treyz encourages her clients to go a step further. How much money did you raise?

How to Create a 90-Day Nonprofit Online Marketing Plan (Without Spending Hours On Social Media)

J Campbell Social Marketing

Anxiety about staying up-to-date with all the different technology platforms, posting to social media every week, updating the website, writing the email newsletter… that’s enough to keep a busy nonprofit practitioner up at night. What do you hope to achieve here?

How to Respond to a National Tragedy

Getting Attention

My gut is that’s how many of your supporters and prospects are feeling as well, and what will be top of mind for at least a few more days. Here’s how to communicate best post-catastrophe: 1) Stay relevant. 2) If your organization isn’t working to help the Newtown community or others affected by the tragedy, take a couple of days off. I believe in these causes, but they seem irrelevant today, and are likely to tomorrow.

How to Market Text-to-Give to Your Donors

Kivi's Nonprofit Communications Blog

This week he’s back to show you how to market your mobile fundraising campaign. Text-to-give technology gives you the best of both worlds: effectiveness and efficiency. Mobile fundraising and text-to-give technology can accomplish multiple feats in one fell swoop!

Want to learn what makes an incredible year end appeal?

Wild Woman Fundraising

Do you have trouble getting people to open your nonprofit appeals? . Do you want to learn the tactics of successful appeal copywriting that will help people tear open your envelope and write you a big check? . Whether you are an old pro and just want some new tips, or you’re writing your appeal letter for the first time, you’ll find killer strategies and tried-and-true tactics in this e-course to take your appeal letter to the next level. Where to start?

Idaho 36