INDUSTRY INSIGHTS YOUR PEERS ARE READING
This week in our ongoing periodic series on grant providers and how to apply for their support, we look at the tech company that helps build Microsoft and Apple computers: Intel. Your stories will help your peers in their efforts each and all of us to bring some change to the world. MORE
We love to tell them, hear them, and watch them. But sometimes changing media can short-circuit our storytelling instincts as we work our way through the technology yet allow the narrative to dissolve. Telling stories is one of the elemental qualities of humans. MORE
Previously, Angela spent 20+ years in high-tech and brings extensive experience leading global teams and products to the market. She spent sometime with us to talk all things LinkedIn – namely, is it worth it? And how to start? How to best use video on the platform. MORE
You can get clarity on important elements of your work processes, like who needs to be consulted and who has the final decision, using a simple roles and responsibilities framework. This person has information or resources needed by “R” to complete the work. MORE
Usually those entities want the general public to use their logo, etc, as such use can mean free publicity. But the fact is, almost any organization that took the time to develop a color scheme, logo, or other materials also worked with their design consultants to develop a style guide. MORE
If you aren’t sure about the best way for your nonprofit to use Twitter , this webinar will clear that up for you. I asked John to share some of his favorite Twitter tips, and he replied with 13 ways to get retweeted. How would someone like Shel Silverstein tweet ? MORE
If you want to have a good relationship between your organization and the folks at Twitter who have done so much to get news of your organization out to their millions of users, you best check out their corporate style guide. And no. Birds of a feather? MORE
After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal. Even when you post to a seemingly friendly venue, anonymous commenters are often ready to pounce. And some of them will want to challenge you. MORE
You want others to get the word out about you and your cause. You want them to be talking about you. Everyone wants to know how to make that happen. If your message doesn’t resonate with your audience, it doesn’t matter what you’ve done to that point. To get people talking about you (in a good way), your message needs to be both talkable” and “walkable.” MORE
So I found this article by Gail Perry to be very enlightening. In it, she explains how to tackle the delicate process of annual gift solicitation of board members. Interestingly, the key to the solicitation happens behind the scenes. But you’ll really want to check out her article because she also includes some “DON’Ts” that you will want to read. Show them why they need to give. Click to tweet! MORE
Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future. MORE
One of my first questions for any new nonprofit client is: How good is your data? I’m not asking if they have data, but how good is it? As a marketer, I want to build communication strategies that are founded on research and real insights from everyday donors. Rachel Clemens. MORE
While you probably can’t control your uncle, as part of your organization’s communications staff, you do have a responsibility to acknowledge those “crunches” and do something about them. Talking to your boss, board, and co-workers about language that divides. MORE
Previously, Angela spent 20+ years in high-tech and brings extensive experience leading global teams and products to the market. She spent sometime with us to talk all things LinkedIn – namely, is it worth it? And how to start? How to best use video on the platform. MORE
Want to get the biggest bang for your branding buck? They bring us right to Burke’s Unified Law of Mug Power : Without a logo, a generic thing holds a beverage, but no affection. There is an incredible nonprofit bonus to the cost/benefit of logo mugs as branding tools! . MORE
Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. I think nonprofits tend to fail when it comes to “getting the right people in the right seats.” Attend to needs. MORE
We are often trying to accomplish many different things with nonprofit content, and depending on the goal and the intended reader, the style of writing will change. That’s why we’ve assembled some great advice from professional editors about how to coach writers in the workplace. MORE
You don’t need to mourn the end of summer yet, but you should start planning for your year-end appeal. Many nonprofits rely on their year-end appeal for a good portion of their revenue so you want it to be successful. Use this checklist to help you get started. MORE
Every communications director has a to-do list a mile long, and it gets longer every day. What’s the secret to keeping that list in check? It’s all about creating a workflow for ideas BEFORE they make it onto your editorial calendar or to-do list. MORE
But your work as a nonprofit communicator is essential to your nonprofit’s success. And it’s time for you to prove it by showing them what actually works (and what doesn’t). Join us tomorrow and learn how to prove how essential your work is during our next two-part webinar series: Measuring the Effectiveness of Your Communications Work. One of the only webinars on this topic that truly got to the heart of this work.” MORE
Forge Your Path to Success with a Professional Development Plan. Join us this Thursday for our next BUDGET-FRIENDLY webinar: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan. How to Rate Your Own Skills. How to Set Goals. MORE
I believe this has led many nonprofits to focus instead on continuously acquiring more donors. Simply stated, it’s easier for a staff member to sign another purchase order to send out more junk mail or to blast out more spam than to engage deeply with their current donor base. MORE
It keeps getting harder for nonprofits to get news coverage — particularly in local markets where media organizations are slashing their reporting staffs and shrinking their news holes. If you’re looking to grab some headlines before the end of the year, you need to act soon. MORE
According to the Wall Street Journal , people put their wealth in lots of places, but not in liquid assets. So it makes sense to aim in that direction. So, here are 3 simple strategies to help you fish where the fishing is good: 1. Most money is not cash. MORE
Terrific follow up post on the ‘how to’ of monthly giving from our friend Josh Collier at Tacoma YFC : Okay, you’re sold, monthly giving should be more than an option on a response card. Would love to hear the names of some of your monthly giving programs? MORE
A post shared by ACLU (@aclu_nationwide) on Apr 30, 2019 at 4:43pm PDT So don’t use “we have nothing to photograph” as an excuse to ignore Instagram. The post How to Rock Instagram without Photos appeared first on Kivi's Nonprofit Communications Blog. MORE
You know how to brand a nonprofit. While delivering your mission and trying to control expense. While … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection crisis communications cutting costs how to brand nonprofit management nonprofit morale nonprofit stewardshipIn today’s economy, protecting that brand is equally important. MORE
There’s a ton of information out there about how to ask for a donation. So I thought I’d help with what I believe is the simplest way to prep for your next big ask. Possibly talk to your friends about your answers (the experienced and successful ones). MORE
When Jen Billow shared with her fellow Communications Director Mentoring Program participants that her organization, the Park City Education Foundation, had received accolades from Constant Contact for their awesome email engagement rates, everyone wanted to know how. MORE
We recently had this question pop up on our All-Access Pass Holder’s private Facebook Group: “How do you respond to negative or misinformed reviews of your organization on Facebook? Do you respond to each one? I invite them to a personal dialog. MORE
But there are times when your in-house resources simply aren’t enough and you need to hire some outside help. But it doesn’t have to be. Without the right help, you run the risk of damaging your nonprofit’s reputation and its ability to raise money. MORE
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: October 5: How to Create a Thank-You Video for Supporters Before Thanksgiving with Kivi Leroux Miller. Learn everything you need to create a great thank-you video just in time for Thanksgiving. MORE
Yes, it may seem like a shiny new object to chase around. 2) In a landscape of stagnant social media platform growth and engagement, Instagram Stories (where the Donation Sticker lives) continue to be a marketing beacon of hope. This is the wrong question to ask. MORE
This is a great way to help our board members (and staff) remember each important step in the solicitation process. Maybe mention how the money was spent or what difference it made. S – Story – Tell a story that talks about an area of interest to your donor. MORE
Are you struggling to inspire your readers? You need to write like you’re in a conversation as opposed to a lecture. Who wants to be lectured to? Like it or not, the world just isn’t as formal as it used to be. Does it sound natural to you? MORE
To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format that people will find attractive and relevant. Second, use that content to further your marketing objectives. You put out a lot of content, but you are really just talking to the same people all the time. How could you change the format of that content to attract new people? Or 3 Steps to Take When. ? MORE
We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. He knows how to increase the lifetime value of your donor database. MORE
Over 10 years ago, when I sold direct marketing services and printing to nonprofits in the DC region, I made a huge sign and put it above my cubicle’s desk to ensure that I’d read it each morning. Why the only thing to fear is fear itself. I know, change is hard. MORE
Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. A simple plan might include: Writing a vision statement that lets donors know how their bequest will help the organization for future generations. MORE
You know how I feel about editorial calendars. Information about changing marketing needs was not being properly communicated to the right people. We were missing key opportunities to market efficiently. It was another thing added to their to-do list. MORE
Welcome to the seventh episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks. Our group is a place for nonprofit marketers, fundraisers, and social media nerds to share challenges, ask questions, and give advice. MORE
Check back each Monday inside the Group to see if I answer your question! . I’m going to speak to the challenges that I address with my clients, and some that I’ve seen in the Group, and offer up some solutions for you. Not know what their audience wants to hear from them. MORE
You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. After watching a video, 64% of people are more likely to make a purchase online. To gain social capital. MORE
CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? One nice feature is that when your charity wants to promote a post, you set up whatever budget you want for that post. MORE
How To Related Topics 
Kivi's Nonprofit Communications Blog
MAY 15, 2019
A post shared by ACLU (@aclu_nationwide) on Apr 30, 2019 at 4:43pm PDT So don’t use “we have nothing to photograph” as an excuse to ignore Instagram. The post How to Rock Instagram without Photos appeared first on Kivi's Nonprofit Communications Blog.
Kivi's Nonprofit Communications Blog
APRIL 25, 2019
After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal. Even when you post to a seemingly friendly venue, anonymous commenters are often ready to pounce. And some of them will want to challenge you.
Kivi's Nonprofit Communications Blog
APRIL 10, 2019
You want others to get the word out about you and your cause. You want them to be talking about you. Everyone wants to know how to make that happen. If your message doesn’t resonate with your audience, it doesn’t matter what you’ve done to that point. To get people talking about you (in a good way), your message needs to be both talkable” and “walkable.”
Kivi's Nonprofit Communications Blog
APRIL 23, 2019
We are often trying to accomplish many different things with nonprofit content, and depending on the goal and the intended reader, the style of writing will change. That’s why we’ve assembled some great advice from professional editors about how to coach writers in the workplace.
Kivi's Nonprofit Communications Blog
FEBRUARY 27, 2019
But there are times when your in-house resources simply aren’t enough and you need to hire some outside help. But it doesn’t have to be. Without the right help, you run the risk of damaging your nonprofit’s reputation and its ability to raise money.
Kivi's Nonprofit Communications Blog
OCTOBER 24, 2018
We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. He knows how to increase the lifetime value of your donor database.
iMarketSmart
JUNE 27, 2018
Over 10 years ago, when I sold direct marketing services and printing to nonprofits in the DC region, I made a huge sign and put it above my cubicle’s desk to ensure that I’d read it each morning. Why the only thing to fear is fear itself. I know, change is hard.
Kivi's Nonprofit Communications Blog
OCTOBER 16, 2018
But your work as a nonprofit communicator is essential to your nonprofit’s success. And it’s time for you to prove it by showing them what actually works (and what doesn’t). Join us tomorrow and learn how to prove how essential your work is during our next two-part webinar series: Measuring the Effectiveness of Your Communications Work. One of the only webinars on this topic that truly got to the heart of this work.”
iMarketSmart
AUGUST 4, 2017
Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. I think nonprofits tend to fail when it comes to “getting the right people in the right seats.” Attend to needs.
iMarketSmart
NOVEMBER 2, 2016
So I found this article by Gail Perry to be very enlightening. In it, she explains how to tackle the delicate process of annual gift solicitation of board members. Interestingly, the key to the solicitation happens behind the scenes. But you’ll really want to check out her article because she also includes some “DON’Ts” that you will want to read. Show them why they need to give. Click to tweet!
J Campbell Social Marketing
AUGUST 7, 2019
Previously, Angela spent 20+ years in high-tech and brings extensive experience leading global teams and products to the market. She spent sometime with us to talk all things LinkedIn – namely, is it worth it? And how to start? How to best use video on the platform.
J Campbell Social Marketing
AUGUST 7, 2019
Previously, Angela spent 20+ years in high-tech and brings extensive experience leading global teams and products to the market. She spent sometime with us to talk all things LinkedIn – namely, is it worth it? And how to start? How to best use video on the platform.
J Campbell Social Marketing
JULY 18, 2019
You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. After watching a video, 64% of people are more likely to make a purchase online. To gain social capital.
Kivi's Nonprofit Communications Blog
OCTOBER 25, 2018
It keeps getting harder for nonprofits to get news coverage — particularly in local markets where media organizations are slashing their reporting staffs and shrinking their news holes. If you’re looking to grab some headlines before the end of the year, you need to act soon.
iMarketSmart
FEBRUARY 8, 2016
There’s a ton of information out there about how to ask for a donation. So I thought I’d help with what I believe is the simplest way to prep for your next big ask. Possibly talk to your friends about your answers (the experienced and successful ones).
iMarketSmart
DECEMBER 16, 2015
I believe this has led many nonprofits to focus instead on continuously acquiring more donors. Simply stated, it’s easier for a staff member to sign another purchase order to send out more junk mail or to blast out more spam than to engage deeply with their current donor base.
J Campbell Social Marketing
FEBRUARY 18, 2019
Welcome to the seventh episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks. Our group is a place for nonprofit marketers, fundraisers, and social media nerds to share challenges, ask questions, and give advice.
Kivi's Nonprofit Communications Blog
MARCH 5, 2018
Forge Your Path to Success with a Professional Development Plan. Join us this Thursday for our next BUDGET-FRIENDLY webinar: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan. How to Rate Your Own Skills. How to Set Goals.
Non Profit Marketing 360
AUGUST 14, 2012
Usually those entities want the general public to use their logo, etc, as such use can mean free publicity. But the fact is, almost any organization that took the time to develop a color scheme, logo, or other materials also worked with their design consultants to develop a style guide.
NonProfit Branding
MAY 1, 2012
You know how to brand a nonprofit. While delivering your mission and trying to control expense. While … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection crisis communications cutting costs how to brand nonprofit management nonprofit morale nonprofit stewardshipIn today’s economy, protecting that brand is equally important.
A Small Change
JULY 22, 2014
This is a great way to help our board members (and staff) remember each important step in the solicitation process. Maybe mention how the money was spent or what difference it made. S – Story – Tell a story that talks about an area of interest to your donor.
EveryAction
APRIL 18, 2018
Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future.
Kivi's Nonprofit Communications Blog
MARCH 7, 2018
One of my first questions for any new nonprofit client is: How good is your data? I’m not asking if they have data, but how good is it? As a marketer, I want to build communication strategies that are founded on research and real insights from everyday donors. Rachel Clemens.
Kivi's Nonprofit Communications Blog
FEBRUARY 21, 2019
To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format that people will find attractive and relevant. Second, use that content to further your marketing objectives. You put out a lot of content, but you are really just talking to the same people all the time. How could you change the format of that content to attract new people? Or 3 Steps to Take When. ?
NonProfit Branding
MAY 7, 2012
Want to get the biggest bang for your branding buck? They bring us right to Burke’s Unified Law of Mug Power : Without a logo, a generic thing holds a beverage, but no affection. There is an incredible nonprofit bonus to the cost/benefit of logo mugs as branding tools! .
Kivi's Nonprofit Communications Blog
OCTOBER 24, 2017
Every communications director has a to-do list a mile long, and it gets longer every day. What’s the secret to keeping that list in check? It’s all about creating a workflow for ideas BEFORE they make it onto your editorial calendar or to-do list.
Kivi's Nonprofit Communications Blog
OCTOBER 2, 2017
Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: October 5: How to Create a Thank-You Video for Supporters Before Thanksgiving with Kivi Leroux Miller. Learn everything you need to create a great thank-you video just in time for Thanksgiving.
Kivi's Nonprofit Communications Blog
JUNE 6, 2018
Are you struggling to inspire your readers? You need to write like you’re in a conversation as opposed to a lecture. Who wants to be lectured to? Like it or not, the world just isn’t as formal as it used to be. Does it sound natural to you?
A Small Change
APRIL 8, 2015
Terrific follow up post on the ‘how to’ of monthly giving from our friend Josh Collier at Tacoma YFC : Okay, you’re sold, monthly giving should be more than an option on a response card. Would love to hear the names of some of your monthly giving programs?
Kivi's Nonprofit Communications Blog
MAY 4, 2017
You can get clarity on important elements of your work processes, like who needs to be consulted and who has the final decision, using a simple roles and responsibilities framework. This person has information or resources needed by “R” to complete the work.
Kivi's Nonprofit Communications Blog
MAY 7, 2015
We recently had this question pop up on our All-Access Pass Holder’s private Facebook Group: “How do you respond to negative or misinformed reviews of your organization on Facebook? Do you respond to each one? I invite them to a personal dialog.
Kivi's Nonprofit Communications Blog
JULY 19, 2010
If you aren’t sure about the best way for your nonprofit to use Twitter , this webinar will clear that up for you. I asked John to share some of his favorite Twitter tips, and he replied with 13 ways to get retweeted. How would someone like Shel Silverstein tweet ?
Kivi's Nonprofit Communications Blog
SEPTEMBER 5, 2018
Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. A simple plan might include: Writing a vision statement that lets donors know how their bequest will help the organization for future generations.
Kivi's Nonprofit Communications Blog
MARCH 21, 2018
While you probably can’t control your uncle, as part of your organization’s communications staff, you do have a responsibility to acknowledge those “crunches” and do something about them. Talking to your boss, board, and co-workers about language that divides.
Non Profit Marketing 360
AUGUST 28, 2012
If you want to have a good relationship between your organization and the folks at Twitter who have done so much to get news of your organization out to their millions of users, you best check out their corporate style guide. And no. Birds of a feather?
Ann Green
AUGUST 15, 2019
You don’t need to mourn the end of summer yet, but you should start planning for your year-end appeal. Many nonprofits rely on their year-end appeal for a good portion of their revenue so you want it to be successful. Use this checklist to help you get started.
Non Profit Marketing 360
NOVEMBER 14, 2012
CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? One nice feature is that when your charity wants to promote a post, you set up whatever budget you want for that post.
Non Profit Marketing 360
NOVEMBER 21, 2011
This week in our ongoing periodic series on grant providers and how to apply for their support, we look at the tech company that helps build Microsoft and Apple computers: Intel. Your stories will help your peers in their efforts each and all of us to bring some change to the world.
J Campbell Social Marketing
DECEMBER 4, 2018
Check back each Monday inside the Group to see if I answer your question! . I’m going to speak to the challenges that I address with my clients, and some that I’ve seen in the Group, and offer up some solutions for you. Not know what their audience wants to hear from them.
Kivi's Nonprofit Communications Blog
APRIL 10, 2018
When Jen Billow shared with her fellow Communications Director Mentoring Program participants that her organization, the Park City Education Foundation, had received accolades from Constant Contact for their awesome email engagement rates, everyone wanted to know how.
Non Profit Marketing 360
DECEMBER 15, 2011
We love to tell them, hear them, and watch them. But sometimes changing media can short-circuit our storytelling instincts as we work our way through the technology yet allow the narrative to dissolve. Telling stories is one of the elemental qualities of humans.
iMarketSmart
JUNE 14, 2017
According to the Wall Street Journal , people put their wealth in lots of places, but not in liquid assets. So it makes sense to aim in that direction. So, here are 3 simple strategies to help you fish where the fishing is good: 1. Most money is not cash.
Kivi's Nonprofit Communications Blog
JULY 18, 2017
You know how I feel about editorial calendars. Information about changing marketing needs was not being properly communicated to the right people. We were missing key opportunities to market efficiently. It was another thing added to their to-do list.
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