How To Market Your Planned Giving Program

Kivi's Nonprofit Communications Blog

Today Tony Martignetti joins us to talk about marketing your bequests program. But here’s the thing: your donors won’t think to include your organization in their wills unless you ask them. Here’s some quick advice on how to communicate about Planned Giving across a number of channels.

How To Fine Tune Your Email Marketing For Gen Z

J Campbell Social Marketing

It’s more than likely because you’re making common mistakes and weren’t able to attract their attention from the outset. Below, I’ll take a quick look at the importance of using email marketing to reach Gen Z. Pay Attention To Gen Z.

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How to ask your board members for year-end gifts

iMarketSmart

So I found this article by Gail Perry to be very enlightening. In it, she explains how to tackle the delicate process of annual gift solicitation of board members. Interestingly, the key to the solicitation happens behind the scenes. But you’ll really want to check out her article because she also includes some “DON’Ts” that you will want to read. Show them why they need to give. Click to tweet!

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How to Convert Social Media Fans and Followers Into Donors and Long-Term Supporters

J Campbell Social Marketing

How to convert social media fans and followers into donors and long-term supporters? While it certainly is possible to have a strategy to turn our social media communities into supporters, two caveats remain: . You must use these channels to build up trust first. .

How to Make Your Media Pitches Camera Ready

Kivi's Nonprofit Communications Blog

And many local TV news stations have fewer camera people on staff to capture live video than they did even a few years ago. To compensate, they rely on submitted photos, graphics, and video to help fill in the gaps. You know that a picture is worth 1,000 words.

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How to Stage a Successful Virtual News Conference

Kivi's Nonprofit Communications Blog

The nonprofit One Warm Coat used a virtual news conference to kick off its annual winter coat drive campaign. These advantages include: Logistics — On-site press conferences have always been labor-intensive, with the need to find the right location and proper supporting visuals.

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Complacency is a prelude to disaster

iMarketSmart

Over 10 years ago, when I sold direct marketing services and printing to nonprofits in the DC region, I made a huge sign and put it above my cubicle’s desk to ensure that I’d read it each morning. In bold black letters it simply read: “ Complacency Is A Prelude To Disaster!” ” Having it above my desk consistently reminded me to fear a false sense of security, always look over my shoulder, and never rest on my laurels.

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How to prep for your next big ask

iMarketSmart

There’s a ton of information out there about how to ask for a donation. So I thought I’d help with what I believe is the simplest way to prep for your next big ask. Possibly talk to your friends about your answers (the experienced and successful ones). Talk to some donors about your answers to get their perspective. Did you just say to yourself, “Nah, I can wing it”?

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How to keep your donors in 2016

iMarketSmart

I believe this has led many nonprofits to focus instead on continuously acquiring more donors. Simply stated, it’s easier for a staff member to sign another purchase order to send out more junk mail or to blast out more spam than to engage deeply with their current donor base. Too many nonprofits just don’t have enough time or staff to focus on serious, strategic, retention-oriented marketing initiatives.

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How to Raise Money Using Facebook Stories

J Campbell Social Marketing

Being a brand new feature, Facebook is trying to make Stories easier to share and more appealing to their users. Due to the success of the Instagram Donation sticker , which is only available in Instagram Stories, Facebook has just rolled out a comparable way to raise money inside Facebook Stories. So in order to fully take advantage of this new feature, nonprofits need to get their communities to create Fundraisers on their behalf.

Instagram Stories: How To Start Using Them For Your Nonprofit

J Campbell Social Marketing

300 hours of video are uploaded to YouTube every minute. Every day it seems to get harder to reach the people who care, let alone get new people into the fold and excited about your cause. And that coveted younger audience you want to reach so desperately?

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REVEALED: Jerry Panas’ secrets of attracting wealthy supporters

iMarketSmart

In January, Inside Philanthropy interviewed legendary fundraiser Jerold Panas to discover his secrets of attracting wealthy supporters. Go in person to get the most generous contributions. Avoid dining with donors in restaurants; they make it hard for you to focus on them. Bring two, three, four or more to meetings with donors as long as they have something to add. Remember to ask. Related Posts: >>The Rule of 7 vs. 3 to 1 Fundraising. >>Is

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How to Conduct a Social Media Audit for Your Nonprofit (with free template)

J Campbell Social Marketing

I wanted to step up to the challenge, since a big part of my work with nonprofits is conducting and delivering social media and digital marketing audits and assessments for clients. . Ways to set it up and where to begin. How it works: . How are you using video? .

How to Amplify Your Nonprofit’s Message

Kivi's Nonprofit Communications Blog

You want others to get the word out about you and your cause. You want them to be talking about you. Everyone wants to know how to make that happen. If your message doesn’t resonate with your audience, it doesn’t matter what you’ve done to that point. To get people talking about you (in a good way), your message needs to be both talkable” and “walkable.”

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How to Work From Home

Mission Minded

Is concern over the spread of Coronavirus leading you to work from home? As more and more businesses choose to. The post How to Work From Home appeared first on Mission Minded.

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How to Write a Collaborative Communications Strategy

Kivi's Nonprofit Communications Blog

When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. It was an exhilarating and slightly overwhelming way to welcome me to the team and I had no time to waste. I was lucky enough to work at an organization that had a five-year org-wide strategy to work from.

How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Work to create clear and concise policies that empower and educate all staff and volunteers. . Some nonprofit supervisors want to turn a blind eye or simply forbid everyone from using Facebook at work. A better idea is to provide staff and volunteers with helpful guidelines as to what is acceptable and what is discouraged.

How to Mobilize Supporters to Fundraise for You [Webinar Replay]

J Campbell Social Marketing

Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful. The success of your fundraising campaign hinges on effective methods of sharing.

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How to Rock Instagram without Photos

Kivi's Nonprofit Communications Blog

A post shared by ACLU (@aclu_nationwide) on Apr 30, 2019 at 4:43pm PDT So don’t use “we have nothing to photograph” as an excuse to ignore Instagram. Follow the ACLU and other organizations like it, and you’ll see lots of ways to successfully engage supporters even without beautiful photography. The post How to Rock Instagram without Photos appeared first on Kivi's Nonprofit Communications Blog.

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How To Juggle Snakes & Apples

NonProfit Branding

You know how to brand a nonprofit. While delivering your mission and trying to control expense. While … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection crisis communications cutting costs how to brand nonprofit management nonprofit morale nonprofit stewardshipIn today’s economy, protecting that brand is equally important.

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How to Choose Between Two Words

Kivi's Nonprofit Communications Blog

So I made the decision to go with “line” based on a Google Trends search. When we revamped our blog categories earlier this year, I used Google Trends when I was waffling about which terms to use. I still hear that some people are reluctant to use the words “nonprofit marketing” to describe what they do, instead preferring the word “nonprofit communications.” Have you used Google Trends to settle an argument about word choices?

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How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? The hard truth is that getting results on social media is similar to creating a plan to increase your fitness, health, and wellness. I certainly don’t want to hear from every organization and business that I follow several times per day.”.

How to Handle Negative Online Comments

Kivi's Nonprofit Communications Blog

After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal. Soon after it appeared, the client received a flood of positive responses, an invitation to speak at a conference, and a nice bump in new registrants to his email list. Even when you post to a seemingly friendly venue, anonymous commenters are often ready to pounce. Ask the news outlet that posted your piece to disable the comments?

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How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . I think it’s fantastic when nonprofits want to measure social media success and document their results. Without measurement and analysis: How will you know what to improve upon? If you don’t know where you want to go, how will you know when you get there? How will you know that you have taken the right road?

How to Be Relevant Now (And What NOT to Say)

Kivi's Nonprofit Communications Blog

Nonprofit communicators are full of anxiety right now about messaging, from what to say, to how often, and where to say it. Should we stop messaging if our work has nothing to do with coronavirus? You may want to tweak the tone of your messaging, which I discuss below. Should we try to bridge discussions of our work to connect to coronavirus? However, if you’d be connecting a lot of dots to get there, then no.

How to Update Your Nonprofit Social Media Marketing Strategy for 2021 [WEBINAR REPLAY]

J Campbell Social Marketing

With all the noise on social media, physical distancing, and serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online? Julia Campbell is on a mission to make the digital world a better place.

How to Project Your Planned Gift Potential

iMarketSmart

“I owe a great deal of thanks to the person who invested in planned giving 15 years ago.”. I was sitting in the crowd at the 2019 ANA Chicago Nonprofit Conference, listening to the presentation titled “Retaining Your Sustaining Donors” when my ears perked up. The presenter continued, “If it weren’t for their efforts to cultivate planned giving donors 15 years ago, we wouldn’t be as financially stable as we are today. We need to know your organization’s average bequest amount.

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How to Build Donor Loyalty

Kivi's Nonprofit Communications Blog

We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. He knows how to increase the lifetime value of your donor database.

3 reasons why your donors and donor prospects won’t call you back.

iMarketSmart

Thanks to our system, lots of donors disclosed that they already left her organization in their estate plans and many more donor prospects said they might consider such a gift. ” She continued saying, “after all, they left our organization in their estate plan” (as if that meant the donor should be more likely to respond to her outreach). They feel that you haven’t given them a good reason to call you back! If so, how? Frustration!

Your 3-step plan to get 100X more revenue

iMarketSmart

According to the Wall Street Journal , people put their wealth in lots of places, but not in liquid assets. So it makes sense to aim in that direction. So, here are 3 simple strategies to help you fish where the fishing is good: 1. Survey your donors to find out if they have assets they’d consider giving to support your cause along with other information such as why they care (If you work for a college or university click here ). Most money is not cash.

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Detailing December: A BIG Training Discount and How to Create Style Guides and Annual Reports

Kivi's Nonprofit Communications Blog

December 8th and 10th: How to Create an Awesome 2020 Nonprofit Annual Report with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to create an engaging nonprofit annual report that will actually get read.

How to Get Your Email Marketing in Shape for Year-End Campaigns

Kivi's Nonprofit Communications Blog

How will you stand out in a sea of appeals? Well first things first – before they can decide whether they want to open your email, it has to be delivered to their inbox. Best Ways to Clean Up Your List: Remove emails that have bounced more than once.

How to Spot & Gather Strong Stories

Getting Attention

When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets. But it can be tough to source the right stories. Here’s how: 1) Clarify Who Does What.

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How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign

J Campbell Social Marketing

Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign . Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs. For charities, the need to support employees and expand services in the face of the COVID-19 crisis is critical. How to Launch an Emergency Crowdfunding Campaign for Your Nonprofit from Julia Campbell.

How to Address Negative Online Comments About Your Nonprofit

J Campbell Social Marketing

Addressing negative online comments about your nonprofit – something that every single nonprofit social media manager has had to deal with at one point or another. . This topic comes up in the Nonprofit Social Media Storytelling group , and it’s certainly a question that I receive frequently: How do we deal with negative online comments made on social media about our nonprofit? Do we have to address them or can we just delete them? The key words here: To distract.

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Week of Freebies, Day 4: How to Say Thank You – A Guide for Nonprofits

Kivi's Nonprofit Communications Blog

Be sure your ready to say thank you to all of those new donors you’re getting this week with another new download: How to Say Thank You: A Guide for Nonprofits. Want to do your best work as a nonprofit communicator in 2021? Happy Holidays!

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How to Identify and Attract the Right Audience on Social Media for Your Nonprofit

J Campbell Social Marketing

I know, I know (trust me) – your nonprofit has 10+ different audiences that you need to communicate with on a regular basis. If you don’t know who you are talking to, how will you know what to say and how to say it? . What do you want people to do?

Your Next Digital Campaign: How to Plan

Mission Minded

Whether you’re a nonprofit trying to attract donors or a school seeking to reach prospective families, a digital campaign must have a thoughtful, brand-centered strategy in order to succeed. The post Your Next Digital Campaign: How to Plan appeared first on Mission Minded.

How to Reach Out to Your Major or Legacy Gift Prospects Using LinkedIn

iMarketSmart

Or maybe you have a predictive model developed to determine whom to contact first. Next, you send a letter to your prospect and promise to follow it up with a phone call. So you think to yourself, “There’s got to be a better way!”. Here’s how to do just that.

How to Raise Money On Instagram Using the Donation Sticker

J Campbell Social Marketing

Yes, it may seem like a shiny new object to chase around. 2) In a landscape of stagnant social media platform growth and engagement, Instagram Stories (where the Donation Sticker lives) continue to be a marketing beacon of hope. 3) Even if your nonprofit is not active on Instagram, it’s important for nonprofit fundraisers to understand social media fundraising trends in order to make educated, informed decisions for their organizations. How Can Nonprofits Use It?

How to Ask for Nonprofit Emergency Funds During Coronavirus – #NonprofitEmployeeRelief

J Campbell Social Marketing

Has your nonprofit been struggling to ask for emergency funds in the current coronavirus crisis? Are you wondering how to ask without sounding alarmist, tone deaf, and/or insensitive? I’d like to share an example from Daily Table, a small, local, non-profit retail store that provides the community with a variety of “tasty, convenient, and affordable foods that will help you feel and be your best; food that will keep you moving forward, not hold you back.”

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How to Prepare Your Nonprofit for a PR Crisis

Kivi's Nonprofit Communications Blog

Sometimes, bad things happen to good organizations. Because of this, even the best-run nonprofits need to have a crisis communications plan. But you can be ready to respond quickly and appropriately. Here’s how: Create a crisis team. Some organizations choose to include other top executives and/or its legal counsel as part of this team. This group should be considered always on call and empowered to make rapid decisions about how it should handle a crisis.

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How to Blog (And Why it Matters)

Mission Minded

The post How to Blog (And Why it Matters) appeared first on Mission Minded. Blog posts are a key opportunity for unique, timely, impact-driven storytelling that reinforces your brand. Blog Digital Nonprofit Communications Nonprofit Web Social Media