How to Write a Collaborative Communications Strategy

Kivi's Nonprofit Communications Blog

When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. Taking the Next Draft Back to the Teams.

A Screenshot Tutorial on How to Create a Facebook Group

Kivi's Nonprofit Communications Blog

One of the recommendations in Facebook’s media guide – Global Coronavirus Resource: Connecting People During the COVID-19 Pandemic – was to use Facebook Groups to connect with people. In other words, don’t just create a Facebook Group to have one.

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How to Prepare Your Nonprofit for a PR Crisis

Kivi's Nonprofit Communications Blog

Sometimes, bad things happen to good organizations. Because of this, even the best-run nonprofits need to have a crisis communications plan. But you can be ready to respond quickly and appropriately. Here’s how: Create a crisis team. Be ready to move quickly.

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Complacency is a prelude to disaster


Over 10 years ago, when I sold direct marketing services and printing to nonprofits in the DC region, I made a huge sign and put it above my cubicle’s desk to ensure that I’d read it each morning. Why the only thing to fear is fear itself. I know, change is hard.

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How to ask your board members for year-end gifts


So I found this article by Gail Perry to be very enlightening. In it, she explains how to tackle the delicate process of annual gift solicitation of board members. Interestingly, the key to the solicitation happens behind the scenes. But you’ll really want to check out her article because she also includes some “DON’Ts” that you will want to read. Show them why they need to give. Click to tweet!

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How to Amplify Your Nonprofit’s Message

Kivi's Nonprofit Communications Blog

You want others to get the word out about you and your cause. You want them to be talking about you. Everyone wants to know how to make that happen. If your message doesn’t resonate with your audience, it doesn’t matter what you’ve done to that point. To get people talking about you (in a good way), your message needs to be both talkable” and “walkable.”

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How to Rock Instagram without Photos

Kivi's Nonprofit Communications Blog

A post shared by ACLU (@aclu_nationwide) on Apr 30, 2019 at 4:43pm PDT So don’t use “we have nothing to photograph” as an excuse to ignore Instagram. Follow the ACLU and other organizations like it, and you’ll see lots of ways to successfully engage supporters even without beautiful photography. The post How to Rock Instagram without Photos appeared first on Kivi's Nonprofit Communications Blog.

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How to Handle Negative Online Comments

Kivi's Nonprofit Communications Blog

After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal. Soon after it appeared, the client received a flood of positive responses, an invitation to speak at a conference, and a nice bump in new registrants to his email list. Even when you post to a seemingly friendly venue, anonymous commenters are often ready to pounce. Ask the news outlet that posted your piece to disable the comments?

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How to Be Relevant Now (And What NOT to Say)

Kivi's Nonprofit Communications Blog

Nonprofit communicators are full of anxiety right now about messaging, from what to say, to how often, and where to say it. Should we stop messaging if our work has nothing to do with coronavirus? You may want to tweak the tone of your messaging, which I discuss below. Should we try to bridge discussions of our work to connect to coronavirus? However, if you’d be connecting a lot of dots to get there, then no.

How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Work to create clear and concise policies that empower and educate all staff and volunteers. .

How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? You are contributing to their lives.

How to Take Care of Yourself This Season #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

It’s very important to us that you take care of yourself. You have people to help and planets to save! And for more tips on how you can better handle the end of the year, read the articles below. They Don’t Have to Stress Out Your Team by Jennifer Moss.

How to Conduct a Social Media Audit for Your Nonprofit (with free template)

J Campbell Social Marketing

I wanted to step up to the challenge, since a big part of my work with nonprofits is conducting and delivering social media and digital marketing audits and assessments for clients. . Ways to set it up and where to begin. How it works: . How are you using video? .

How to Project Your Planned Gift Potential


“I owe a great deal of thanks to the person who invested in planned giving 15 years ago.”. I was sitting in the crowd at the 2019 ANA Chicago Nonprofit Conference, listening to the presentation titled “Retaining Your Sustaining Donors” when my ears perked up. What to do next?

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How to Build Donor Loyalty

Kivi's Nonprofit Communications Blog

We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. He knows how to increase the lifetime value of your donor database.

How to Get Your Nonprofit’s Story Told During Covid-19

Kivi's Nonprofit Communications Blog

It’s not easy for nonprofits to get news coverage. As the news industry has changed, fewer journalists have nonprofits as part of their beat — and during Covid-19, most have been reassigned to cover some aspect of the pandemic. Making matters worse, many are working in newsrooms that are smaller than they were even a month ago, due to layoffs and furloughs. And all are adjusting to having to cover stories virtually.

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How to structure and staff your planned gift shop for the 21st century


Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. I think nonprofits tend to fail when it comes to “getting the right people in the right seats.” ” Too often they make people do things they don’t want to do and/or aren’t good at doing. Yet most nonprofits force them to perform those tasks. Attend to needs.

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How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign

J Campbell Social Marketing

Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign . Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs.

How to Ask for Nonprofit Emergency Funds During Coronavirus – #NonprofitEmployeeRelief

J Campbell Social Marketing

Has your nonprofit been struggling to ask for emergency funds in the current coronavirus crisis? Are you wondering how to ask without sounding alarmist, tone deaf, and/or insensitive? Read more: How to Start a Coronavirus Relief Fund for Nonprofit Employees.

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How to prep for your next big ask


There’s a ton of information out there about how to ask for a donation. So I thought I’d help with what I believe is the simplest way to prep for your next big ask. Possibly talk to your friends about your answers (the experienced and successful ones). Talk to some donors about your answers to get their perspective. Did you just say to yourself, “Nah, I can wing it”?

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How to Make the Most of a Television Interview

Kivi's Nonprofit Communications Blog

One of our nonprofit clients just landed a great opportunity to appear live on a cable network to talk about her organization’s mission. I’m confident she’s going to do a great job. Not only do you have to know your stuff, you also have to know how to carry yourself in front of a camera. To succeed on camera, you have to know your stuff — and it helps to be able to think quickly and provide succinct answers in simple language.

How to Work From Home

Mission Minded

Is concern over the spread of Coronavirus leading you to work from home? As more and more businesses choose to. The post How to Work From Home appeared first on Mission Minded.

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How to keep your donors in 2016


I believe this has led many nonprofits to focus instead on continuously acquiring more donors. Simply stated, it’s easier for a staff member to sign another purchase order to send out more junk mail or to blast out more spam than to engage deeply with their current donor base. Too many nonprofits just don’t have enough time or staff to focus on serious, strategic, retention-oriented marketing initiatives.

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How to Raise Money Using Facebook Stories

J Campbell Social Marketing

Being a brand new feature, Facebook is trying to make Stories easier to share and more appealing to their users. Due to the success of the Instagram Donation sticker , which is only available in Instagram Stories, Facebook has just rolled out a comparable way to raise money inside Facebook Stories. So in order to fully take advantage of this new feature, nonprofits need to get their communities to create Fundraisers on their behalf.

How to Address Negative Online Comments About Your Nonprofit

J Campbell Social Marketing

Addressing negative online comments about your nonprofit – something that every single nonprofit social media manager has had to deal with at one point or another. . Do we have to address them or can we just delete them? The short answer to dealing with negativity online? .

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How to Learn More about Your Current Social Media Followers

Kivi's Nonprofit Communications Blog

They have all the usual channels set up and your job is to improve engagement. The first rule of creating engaging content is to know WHO you are trying to engage. In email marketing, it’s easy to create segments based on users’ activity, such as whether they open or click on your emails. Segmenting to your organic social media followers is also limited. Here are some relatively easy and affordable ways to learn about your current followers.

Learn How to Measure Communications Effectiveness

Kivi's Nonprofit Communications Blog

But your work as a nonprofit communicator is essential to your nonprofit’s success. And it’s time for you to prove it by showing them what actually works (and what doesn’t). Join us tomorrow and learn how to prove how essential your work is during our next two-part webinar series: Measuring the Effectiveness of Your Communications Work. One of the only webinars on this topic that truly got to the heart of this work.”

How to Connect Email Engagement to Your Big Goals

Kivi's Nonprofit Communications Blog

This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. Our CRM tells us who is engaged and who isn’t according to a basic test: If they have opened or clicked any email or filled out a web form in the past 90 days, they are considered “Engaged.” But to really connect your email engagement to your bigger organizational goals, you need a lot more information.

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REVEALED: Jerry Panas’ secrets of attracting wealthy supporters


In January, Inside Philanthropy interviewed legendary fundraiser Jerold Panas to discover his secrets of attracting wealthy supporters. Go in person to get the most generous contributions. Avoid dining with donors in restaurants; they make it hard for you to focus on them. Bring two, three, four or more to meetings with donors as long as they have something to add. Remember to ask. Related Posts: >>The Rule of 7 vs. 3 to 1 Fundraising. >>Is

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How to Get People to Join Your New Facebook Group

Kivi's Nonprofit Communications Blog

Yesterday, I shared a tutorial on how to create your Facebook Group , and now that it’s all set up, it’s time to invite your members! But first, we have to make sure you actually answered a couple of the questions I asked yesterday. If you don’t have a clear purpose for your Group, it will not succeed even if you get people to join. If you want your supporters, clients, or volunteers to join your Facebook Group, start by sending them an email.

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How To Juggle Snakes & Apples

NonProfit Branding

You know how to brand a nonprofit. While delivering your mission and trying to control expense. While … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection crisis communications cutting costs how to brand nonprofit management nonprofit morale nonprofit stewardshipIn today’s economy, protecting that brand is equally important.

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How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . I think it’s fantastic when nonprofits want to measure social media success and document their results. Without measurement and analysis: How will you know what to improve upon? If you don’t know where you want to go, how will you know when you get there? How will you know that you have taken the right road?

How to Make Your Year-End Media Pitch

Kivi's Nonprofit Communications Blog

It keeps getting harder for nonprofits to get news coverage — particularly in local markets where media organizations are slashing their reporting staffs and shrinking their news holes. If you’re looking to grab some headlines before the end of the year, you need to act soon.

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How to Choose a PR Firm for Your Nonprofit

Kivi's Nonprofit Communications Blog

But there are times when your in-house resources simply aren’t enough and you need to hire some outside help. But it doesn’t have to be. Here are a few situations when it might make sense: Your board has approved an ambitious new strategic plan for your organization—one that will require extensive outreach to your supporters and your community. Without the right help, you run the risk of damaging your nonprofit’s reputation and its ability to raise money.

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How to Get Retweeted

Kivi's Nonprofit Communications Blog

If you aren’t sure about the best way for your nonprofit to use Twitter , this webinar will clear that up for you. I asked John to share some of his favorite Twitter tips, and he replied with 13 ways to get retweeted. How would someone like Shel Silverstein tweet ?

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What’s Up in July? Huge Discounts, Mentoring Availability, and How to Reuse Content

Kivi's Nonprofit Communications Blog

July 9: The Communications Directors’ Guide to Repurposing Content with Kivi Leroux Miller. Budget-Friendly Webinar] Learn how to master the art of reusing your content to help you save time and be more successful. Next week, Kivi will discuss how you should try a “100 Days” theme and will also get into some email marketing tips later in the month. Here’s what’s happening this month at Nonprofit Marketing Guide….

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How to think about major gifts


Looking at it this way means that everything that happens with the donor is strategically and relationally knitted together to create a major gift pipeline since the end objective is to serve a donor’s passions and interests in a manner that encourages them to give to their potential.”

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How to Connect Your Communications With Your Mission

Kivi's Nonprofit Communications Blog

When resources are limited and pressure is high, it’s easy to fall into bad habits with our communications. This is especially true in the nonprofit world, where communicators are constantly having to raise enough money to keep the lights on while also achieving the mission. We mistake activity for true action and wonder why we’re always working so hard without ever achieving the results we aspire to achieve. It’s not enough to simply tell powerful stories.

How to Coach Others to Be Better Nonprofit Writers

Kivi's Nonprofit Communications Blog

We are often trying to accomplish many different things with nonprofit content, and depending on the goal and the intended reader, the style of writing will change. That’s why we’ve assembled some great advice from professional editors about how to coach writers in the workplace. Here are the basics to pass on: 8 Simple Ways to Become a Better Business Writer , by Fast Company.

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3 reasons why your donors and donor prospects won’t call you back.


Thanks to our system, lots of donors disclosed that they already left her organization in their estate plans and many more donor prospects said they might consider such a gift. ” She continued saying, “after all, they left our organization in their estate plan” (as if that meant the donor should be more likely to respond to her outreach). They feel that you haven’t given them a good reason to call you back! If so, how? Frustration!

How to Spot & Gather Strong Stories

Getting Attention

When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets. But it can be tough to source the right stories. Here’s how: 1) Clarify Who Does What.

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Your 3-step plan to get 100X more revenue


According to the Wall Street Journal , people put their wealth in lots of places, but not in liquid assets. So it makes sense to aim in that direction. So, here are 3 simple strategies to help you fish where the fishing is good: 1. Survey your donors to find out if they have assets they’d consider giving to support your cause along with other information such as why they care (If you work for a college or university click here ). Most money is not cash.

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How to Create Your 2019 Digital Content Strategy

J Campbell Social Marketing

Welcome to the fifth episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks. Our group is a place for nonprofit marketers, fundraisers, and social media nerds to share challenges, ask questions, and give advice.