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Create a Successful Volunteer Program that Inspires Volunteers to Follow Through

Get Fully Funded

The key to a successful volunteer program is follow through. Maybe you’ve been there: Someone contacts your organization eager to volunteer. And it doesn’t have to be this way. So, how do you create that? For empty-nesters, what organizations and clubs do they belong to?


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How to Raise Awareness [Free Online Course]

Kivi's Nonprofit Communications Blog

Have you been asked to raise awareness for your cause, but aren’t quite sure what that means? In this free online, self-paced video course , you’ll learn: The five steps to creating an awareness plan that actually works. Our favorite calls to action for awareness campaigns.

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How to Create a Volunteer Handbook Your Volunteers Will Use

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Without a handbook, volunteers may feel disconnected and unsure of their role and responsibilities because once training is over, there are no materials for them to reference later. If YOU were volunteering at your nonprofit, what would you want to know? Is there a form to fill out?

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How To Market Your Planned Giving Program

Kivi's Nonprofit Communications Blog

Today Tony Martignetti joins us to talk about marketing your bequests program. But here’s the thing: your donors won’t think to include your organization in their wills unless you ask them. Here’s some quick advice on how to communicate about Planned Giving across a number of channels.

How to Write an Effective Nonprofit Mission Statement

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Writing a mission statement that summarizes your nonprofit tends to be easy, but writing one that effectively positions your nonprofit to appeal to donors can be tricky. Give Yourself Room to Grow. Why is your nonprofit uniquely qualified to fulfill this mission?

[FREE WEBINAR] How to Raise Awareness for Your Cause

Kivi's Nonprofit Communications Blog

You want to raise and spread awareness for your cause, but how? Raising awareness” means different things to different people. Are you being asked by your boss or board of directors to. We’ll also talk about what NOT to do!

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How to Win the Game of Facebook Fundraising

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Facebook fundraising makes it easy for supporters to show their support of your mission with a quick donation. Facebook fundraising tools are designed to keep people on the site rather than send them to a crowdfunding platform or other website. Ask me how I know!).

When and How to Pay Yourself a Nonprofit Salary

Get Fully Funded

Everything seems important and you really, really want to get your new organization up and running so you can do the work of changing lives. But, unless you’re independently wealthy or have another source of income, you will need to pay yourself at some point. .

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How to Delegate: From Doing It All to Having Staff

Kivi's Nonprofit Communications Blog

you’ve been a comms team of one forever and now you get to hire someone! Then a month in, you start second-guessing yourself because it feels like you have even more work to do because now you have to supervise someone too. You need to establish a relationship.

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How to Find and Work with a Nonprofit Virtual Assistant

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Sometimes the only thing standing between you and launching a successful fundraising campaign to fund a new, needed program is an extra set of hands. It may make sense to hire someone to give you that help, especially if that person has the skills you need and can work remotely.

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How to Send a Nonprofit Appeal and Get Results

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Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. Recruit volunteers to stuff and stamp hundreds of envelopes? Work with your post office to send your appeal with a nonprofit discount?

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How to Write a Collaborative Communications Strategy

Kivi's Nonprofit Communications Blog

When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. Taking the Next Draft Back to the Teams.

How to Convert Your Nonprofit Website Visitor into a Donor

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By telling the right stories in the right way, you can lure visitors to your donation page and inspire them to give. You don’t have much time to do so. That means your website must be clean, clear, and easy to navigate. It’s best to start with a short story.

How to ask your board members for year-end gifts


So I found this article by Gail Perry to be very enlightening. In it, she explains how to tackle the delicate process of annual gift solicitation of board members. Interestingly, the key to the solicitation happens behind the scenes. But you’ll really want to check out her article because she also includes some “DON’Ts” that you will want to read. Show them why they need to give. Click to tweet!

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How to Be Relevant Now (And What NOT to Say)

Kivi's Nonprofit Communications Blog

Nonprofit communicators are full of anxiety right now about messaging, from what to say, to how often, and where to say it. Should we stop messaging if our work has nothing to do with coronavirus? OK, so how can we communicate in a relevant way?

How to Get Your Boss to Invest In Digital Storytelling

J Campbell Social Marketing

Do you struggle with finding the right stories to tell about your nonprofit’s impact? . Do you use digital tools like email and social media to raise awareness for your nonprofit, but can’t seem to get enough engagement or traction? .

How to Stage a Successful Virtual News Conference

Kivi's Nonprofit Communications Blog

The nonprofit One Warm Coat used a virtual news conference to kick off its annual winter coat drive campaign. These advantages include: Logistics — On-site press conferences have always been labor-intensive, with the need to find the right location and proper supporting visuals.

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How to Handle Copyrights in Your Nonprofit

Foundation Group

The post How to Handle Copyrights in Your Nonprofit appeared first on Foundation Group®. Ask the Experts Education Managing a Nonprofit conflict of interest copyright intellectual property nonprofit

How to Make Your Media Pitches Camera Ready

Kivi's Nonprofit Communications Blog

And many local TV news stations have fewer camera people on staff to capture live video than they did even a few years ago. To compensate, they rely on submitted photos, graphics, and video to help fill in the gaps. You know that a picture is worth 1,000 words.

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How to Amplify Your Nonprofit’s Message

Kivi's Nonprofit Communications Blog

You want others to get the word out about you and your cause. You want them to be talking about you. Everyone wants to know how to make that happen. If your message doesn’t resonate with your audience, it doesn’t matter what you’ve done to that point. To get people talking about you (in a good way), your message needs to be both talkable” and “walkable.”

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How to Prepare Your Nonprofit for a PR Crisis

Kivi's Nonprofit Communications Blog

Sometimes, bad things happen to good organizations. Because of this, even the best-run nonprofits need to have a crisis communications plan. But you can be ready to respond quickly and appropriately. Here’s how: Create a crisis team. Be ready to move quickly.

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Using Inkind Donations To Help You Grow Your Nonprofit

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Basically, it’s a non-cash donation made to a nonprofit organization. The company that donates surplus tote bags with their logo on them for families at your food pantry to use when shopping is an inkind donor. There’s more to inkind donations than you might think.

How to Rock Instagram without Photos

Kivi's Nonprofit Communications Blog

A post shared by ACLU (@aclu_nationwide) on Apr 30, 2019 at 4:43pm PDT So don’t use “we have nothing to photograph” as an excuse to ignore Instagram. Follow the ACLU and other organizations like it, and you’ll see lots of ways to successfully engage supporters even without beautiful photography. The post How to Rock Instagram without Photos appeared first on Kivi's Nonprofit Communications Blog.

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How to Choose Between Two Words

Kivi's Nonprofit Communications Blog

So I made the decision to go with “line” based on a Google Trends search. When we revamped our blog categories earlier this year, I used Google Trends when I was waffling about which terms to use. I still hear that some people are reluctant to use the words “nonprofit marketing” to describe what they do, instead preferring the word “nonprofit communications.” Have you used Google Trends to settle an argument about word choices?

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A Screenshot Tutorial on How to Create a Facebook Group

Kivi's Nonprofit Communications Blog

One of the recommendations in Facebook’s media guide – Global Coronavirus Resource: Connecting People During the COVID-19 Pandemic – was to use Facebook Groups to connect with people. In other words, don’t just create a Facebook Group to have one.

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How to Handle Negative Online Comments

Kivi's Nonprofit Communications Blog

After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal. Soon after it appeared, the client received a flood of positive responses, an invitation to speak at a conference, and a nice bump in new registrants to his email list. Even when you post to a seemingly friendly venue, anonymous commenters are often ready to pounce. Ask the news outlet that posted your piece to disable the comments?

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How to Categorize Operations Revenue

Foundation Group

The post How to Categorize Operations Revenue appeared first on Foundation Group®. Ask the Experts Funding Managing a Nonprofit fundraising membership nonprofit funding program revenue rental income revenue Unrelated Business Income

How to Plan Your 2021 Social Media Marketing Calendar

J Campbell Social Marketing

Sign up for the free Nonprofit Marketing Summit to see this session live! With all the noise on social media as well as serious legal and ethical considerations clouding the platforms, how can nonprofits continue to reach their supporters and spread their messages online? .

How to Get New Donors Through Digital Marketing

J Campbell Social Marketing

He expected to work in a cause-focused career when he grew up, but was surprised to discover his passion for business. Chris came on my Facebook Live stream to show a simple way to acquire new donors through digital marketing. How to find people that you can help.

Complacency is a prelude to disaster


Over 10 years ago, when I sold direct marketing services and printing to nonprofits in the DC region, I made a huge sign and put it above my cubicle’s desk to ensure that I’d read it each morning. In bold black letters it simply read: “ Complacency Is A Prelude To Disaster!” ” Having it above my desk consistently reminded me to fear a false sense of security, always look over my shoulder, and never rest on my laurels.

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How to Get Your Nonprofit’s Story Told During Covid-19

Kivi's Nonprofit Communications Blog

It’s not easy for nonprofits to get news coverage. As the news industry has changed, fewer journalists have nonprofits as part of their beat — and during Covid-19, most have been reassigned to cover some aspect of the pandemic. Flickr Creative Commons photo by Steve Bustin.

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How To Fine Tune Your Email Marketing For Gen Z

J Campbell Social Marketing

It’s more than likely because you’re making common mistakes and weren’t able to attract their attention from the outset. Below, I’ll take a quick look at the importance of using email marketing to reach Gen Z. Pay Attention To Gen Z.

How to Build Donor Loyalty

Kivi's Nonprofit Communications Blog

We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. He knows how to increase the lifetime value of your donor database.

How to Work From Home

Mission Minded

Is concern over the spread of Coronavirus leading you to work from home? As more and more businesses choose to. The post How to Work From Home appeared first on Mission Minded.

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How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Work to create clear and concise policies that empower and educate all staff and volunteers. .

How to Pay Your Nonprofit’s Staff

Foundation Group

The post How to Pay Your Nonprofit’s Staff appeared first on Foundation Group®. Education Employees/Volunteers Managing a Nonprofit Nonprofit Payroll 501(c)(3) IRS

How to structure and staff your planned gift shop for the 21st century


Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. I think nonprofits tend to fail when it comes to “getting the right people in the right seats.” ” Too often they make people do things they don’t want to do and/or aren’t good at doing. Yet most nonprofits force them to perform those tasks. Attend to needs.

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How to Form and Use an Advisory Board for Your Nonprofit

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A nonprofit Advisory Board can be a great way to engage key supporters with relevant professional skills, life experiences, and networks. But many Advisory Boards sit idle, with members not knowing their role and organizations not knowing what to do with the Board they created.

How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? You are contributing to their lives.

How to prep for your next big ask


There’s a ton of information out there about how to ask for a donation. So I thought I’d help with what I believe is the simplest way to prep for your next big ask. Possibly talk to your friends about your answers (the experienced and successful ones). Talk to some donors about your answers to get their perspective. Did you just say to yourself, “Nah, I can wing it”?

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How to Learn SEO in 2021 [Newbie-Friendly Guide]

Nonprofit Marketing Insights by GlobalOwls

How to Learn SEO in 2021 [Newbie-Friendly Guide]. A special guest post by Visme’s Marketing Manager, Sergey Aliokhin to get you started on learning SEO. Needless to say that SEO changes rapidly. So, where to start? Marketers had to learn SEO by themselves.

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How to keep your donors in 2016


I believe this has led many nonprofits to focus instead on continuously acquiring more donors. Simply stated, it’s easier for a staff member to sign another purchase order to send out more junk mail or to blast out more spam than to engage deeply with their current donor base. Too many nonprofits just don’t have enough time or staff to focus on serious, strategic, retention-oriented marketing initiatives.

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