Expert insights. Personalized for you.
Yesterday, I shared a tutorial on how to create your Facebook Group , and now that it’s all set up, it’s time to invite your members! But first, we have to make sure you actually answered a couple of the questions I asked yesterday. MORE
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Work to create clear and concise policies that empower and educate all staff and volunteers. . MORE
Addressing negative online comments about your nonprofit – something that every single nonprofit social media manager has had to deal with at one point or another. . Do we have to address them or can we just delete them? The short answer to dealing with negativity online? . MORE
Sometimes, bad things happen to good organizations. Because of this, even the best-run nonprofits need to have a crisis communications plan. But you can be ready to respond quickly and appropriately. Here’s how: Create a crisis team. Be ready to move quickly. MORE
“I owe a great deal of thanks to the person who invested in planned giving 15 years ago.”. I was sitting in the crowd at the 2019 ANA Chicago Nonprofit Conference, listening to the presentation titled “Retaining Your Sustaining Donors” when my ears perked up. What to do next? MORE
Usually those entities want the general public to use their logo, etc, as such use can mean free publicity. But the fact is, almost any organization that took the time to develop a color scheme, logo, or other materials also worked with their design consultants to develop a style guide. MORE
So I made the decision to go with “line” based on a Google Trends search. When we revamped our blog categories earlier this year, I used Google Trends when I was waffling about which terms to use. Have you used Google Trends to settle an argument about word choices? MORE
Nonprofit communicators are full of anxiety right now about messaging, from what to say, to how often, and where to say it. Should we stop messaging if our work has nothing to do with coronavirus? OK, so how can we communicate in a relevant way? MORE
After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal. Even when you post to a seemingly friendly venue, anonymous commenters are often ready to pounce. And some of them will want to challenge you. MORE
You want others to get the word out about you and your cause. You want them to be talking about you. Everyone wants to know how to make that happen. If your message doesn’t resonate with your audience, it doesn’t matter what you’ve done to that point. To get people talking about you (in a good way), your message needs to be both talkable” and “walkable.” MORE
Being a brand new feature, Facebook is trying to make Stories easier to share and more appealing to their users. So in order to fully take advantage of this new feature, nonprofits need to get their communities to create Fundraisers on their behalf. MORE
Is concern over the spread of Coronavirus leading you to work from home? As more and more businesses choose to. The post How to Work From Home appeared first on Mission Minded. MORE
So I found this article by Gail Perry to be very enlightening. In it, she explains how to tackle the delicate process of annual gift solicitation of board members. Interestingly, the key to the solicitation happens behind the scenes. But you’ll really want to check out her article because she also includes some “DON’Ts” that you will want to read. Show them why they need to give. Click to tweet! MORE
One of the recommendations in Facebook’s media guide – Global Coronavirus Resource: Connecting People During the COVID-19 Pandemic – was to use Facebook Groups to connect with people. In other words, don’t just create a Facebook Group to have one. MORE
Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign . Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs. MORE
Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. I think nonprofits tend to fail when it comes to “getting the right people in the right seats.” Attend to needs. MORE
We are often trying to accomplish many different things with nonprofit content, and depending on the goal and the intended reader, the style of writing will change. That’s why we’ve assembled some great advice from professional editors about how to coach writers in the workplace. MORE
When resources are limited and pressure is high, it’s easy to fall into bad habits with our communications. This is especially true in the nonprofit world, where communicators are constantly having to raise enough money to keep the lights on while also achieving the mission. MORE
Every communications director has a to-do list a mile long, and it gets longer every day. What’s the secret to keeping that list in check? It’s all about creating a workflow for ideas BEFORE they make it onto your editorial calendar or to-do list. MORE
But your work as a nonprofit communicator is essential to your nonprofit’s success. And it’s time for you to prove it by showing them what actually works (and what doesn’t). Join us tomorrow and learn how to prove how essential your work is during our next two-part webinar series: Measuring the Effectiveness of Your Communications Work. One of the only webinars on this topic that truly got to the heart of this work.” MORE
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . I think it’s fantastic when nonprofits want to measure social media success and document their results. Go back to your goals. MORE
Has your nonprofit been struggling to ask for emergency funds in the current coronavirus crisis? Are you wondering how to ask without sounding alarmist, tone deaf, and/or insensitive? Read more: How to Start a Coronavirus Relief Fund for Nonprofit Employees. MORE
Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing). Getting to know your supporters is a humongous key to success. How many minutes they spend on a certain page. MORE
Forge Your Path to Success with a Professional Development Plan. Join us this Thursday for our next BUDGET-FRIENDLY webinar: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan. How to Rate Your Own Skills. How to Set Goals. MORE
Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? You are contributing to their lives. MORE
I believe this has led many nonprofits to focus instead on continuously acquiring more donors. Simply stated, it’s easier for a staff member to sign another purchase order to send out more junk mail or to blast out more spam than to engage deeply with their current donor base. MORE
It keeps getting harder for nonprofits to get news coverage — particularly in local markets where media organizations are slashing their reporting staffs and shrinking their news holes. If you’re looking to grab some headlines before the end of the year, you need to act soon. MORE
In January, Inside Philanthropy interviewed legendary fundraiser Jerold Panas to discover his secrets of attracting wealthy supporters. Go in person to get the most generous contributions. Avoid dining with donors in restaurants; they make it hard for you to focus on them. Bring two, three, four or more to meetings with donors as long as they have something to add. Remember to ask. Related Posts: >>The Rule of 7 vs. 3 to 1 Fundraising. >>Is MORE
Wondering how to use social media to best stand out? Your campaign has 24 hours to make the most of this global movement to promote generosity. In this webinar, I provided insider tips and tactics to bring the power of social to your campaign. MORE
According to the Wall Street Journal , people put their wealth in lots of places, but not in liquid assets. So it makes sense to aim in that direction. So, here are 3 simple strategies to help you fish where the fishing is good: 1. Most money is not cash. MORE
A post shared by ACLU (@aclu_nationwide) on Apr 30, 2019 at 4:43pm PDT So don’t use “we have nothing to photograph” as an excuse to ignore Instagram. The post How to Rock Instagram without Photos appeared first on Kivi's Nonprofit Communications Blog. MORE
It’s very important to us that you take care of yourself. You have people to help and planets to save! And for more tips on how you can better handle the end of the year, read the articles below. They Don’t Have to Stress Out Your Team by Jennifer Moss. MORE
There’s a ton of information out there about how to ask for a donation. So I thought I’d help with what I believe is the simplest way to prep for your next big ask. Possibly talk to your friends about your answers (the experienced and successful ones). MORE
But there are times when your in-house resources simply aren’t enough and you need to hire some outside help. But it doesn’t have to be. Without the right help, you run the risk of damaging your nonprofit’s reputation and its ability to raise money. MORE
Yes, it may seem like a shiny new object to chase around. 2) In a landscape of stagnant social media platform growth and engagement, Instagram Stories (where the Donation Sticker lives) continue to be a marketing beacon of hope. This is the wrong question to ask. MORE
We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. He knows how to increase the lifetime value of your donor database. MORE
Over 10 years ago, when I sold direct marketing services and printing to nonprofits in the DC region, I made a huge sign and put it above my cubicle’s desk to ensure that I’d read it each morning. Why the only thing to fear is fear itself. I know, change is hard. MORE
When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. Taking the Next Draft Back to the Teams. MORE
It’s not easy for nonprofits to get news coverage. As the news industry has changed, fewer journalists have nonprofits as part of their beat — and during Covid-19, most have been reassigned to cover some aspect of the pandemic. Flickr Creative Commons photo by Steve Bustin. MORE
They have all the usual channels set up and your job is to improve engagement. The first rule of creating engaging content is to know WHO you are trying to engage. Segmenting to your organic social media followers is also limited. Go to each platform and see what you find. MORE
This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. But to really connect your email engagement to your bigger organizational goals, you need a lot more information. MORE
Do you struggle with finding the right stories to tell about your nonprofit’s impact? . Do you use digital tools like email and social media to raise awareness for your nonprofit, but can’t seem to get enough engagement or traction? . MORE
One of our nonprofit clients just landed a great opportunity to appear live on a cable network to talk about her organization’s mission. I’m confident she’s going to do a great job. As with most forms of communication, you want to avoid using jargon. MORE
July 9: The Communications Directors’ Guide to Repurposing Content with Kivi Leroux Miller. Budget-Friendly Webinar] Learn how to master the art of reusing your content to help you save time and be more successful. MORE
How To Related Topics Kivi's Nonprofit Communications Blog
JANUARY 9, 2020
When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. Taking the Next Draft Back to the Teams.
Kivi's Nonprofit Communications Blog
MARCH 24, 2020
Nonprofit communicators are full of anxiety right now about messaging, from what to say, to how often, and where to say it. Should we stop messaging if our work has nothing to do with coronavirus? OK, so how can we communicate in a relevant way?
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Kivi's Nonprofit Communications Blog
SEPTEMBER 17, 2019
So I made the decision to go with “line” based on a Google Trends search. When we revamped our blog categories earlier this year, I used Google Trends when I was waffling about which terms to use. Have you used Google Trends to settle an argument about word choices?
Kivi's Nonprofit Communications Blog
MAY 15, 2019
A post shared by ACLU (@aclu_nationwide) on Apr 30, 2019 at 4:43pm PDT So don’t use “we have nothing to photograph” as an excuse to ignore Instagram. The post How to Rock Instagram without Photos appeared first on Kivi's Nonprofit Communications Blog.
Kivi's Nonprofit Communications Blog
JULY 1, 2020
July 9: The Communications Directors’ Guide to Repurposing Content with Kivi Leroux Miller. Budget-Friendly Webinar] Learn how to master the art of reusing your content to help you save time and be more successful.
Kivi's Nonprofit Communications Blog
APRIL 25, 2019
After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal. Even when you post to a seemingly friendly venue, anonymous commenters are often ready to pounce. And some of them will want to challenge you.
Kivi's Nonprofit Communications Blog
APRIL 21, 2020
One of the recommendations in Facebook’s media guide – Global Coronavirus Resource: Connecting People During the COVID-19 Pandemic – was to use Facebook Groups to connect with people. In other words, don’t just create a Facebook Group to have one.
Kivi's Nonprofit Communications Blog
JANUARY 23, 2020
Sometimes, bad things happen to good organizations. Because of this, even the best-run nonprofits need to have a crisis communications plan. But you can be ready to respond quickly and appropriately. Here’s how: Create a crisis team. Be ready to move quickly.
Kivi's Nonprofit Communications Blog
APRIL 23, 2020
It’s not easy for nonprofits to get news coverage. As the news industry has changed, fewer journalists have nonprofits as part of their beat — and during Covid-19, most have been reassigned to cover some aspect of the pandemic. Flickr Creative Commons photo by Steve Bustin.
Mission Minded
MARCH 11, 2020
Is concern over the spread of Coronavirus leading you to work from home? As more and more businesses choose to. The post How to Work From Home appeared first on Mission Minded.
Kivi's Nonprofit Communications Blog
APRIL 22, 2020
Yesterday, I shared a tutorial on how to create your Facebook Group , and now that it’s all set up, it’s time to invite your members! But first, we have to make sure you actually answered a couple of the questions I asked yesterday.
iMarketSmart
JUNE 27, 2018
Over 10 years ago, when I sold direct marketing services and printing to nonprofits in the DC region, I made a huge sign and put it above my cubicle’s desk to ensure that I’d read it each morning. Why the only thing to fear is fear itself. I know, change is hard.
Kivi's Nonprofit Communications Blog
APRIL 10, 2019
You want others to get the word out about you and your cause. You want them to be talking about you. Everyone wants to know how to make that happen. If your message doesn’t resonate with your audience, it doesn’t matter what you’ve done to that point. To get people talking about you (in a good way), your message needs to be both talkable” and “walkable.”
J Campbell Social Marketing
FEBRUARY 18, 2020
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Work to create clear and concise policies that empower and educate all staff and volunteers. .
iMarketSmart
NOVEMBER 2, 2016
So I found this article by Gail Perry to be very enlightening. In it, she explains how to tackle the delicate process of annual gift solicitation of board members. Interestingly, the key to the solicitation happens behind the scenes. But you’ll really want to check out her article because she also includes some “DON’Ts” that you will want to read. Show them why they need to give. Click to tweet!
Kivi's Nonprofit Communications Blog
SEPTEMBER 26, 2019
One of our nonprofit clients just landed a great opportunity to appear live on a cable network to talk about her organization’s mission. I’m confident she’s going to do a great job. As with most forms of communication, you want to avoid using jargon.
iMarketSmart
AUGUST 4, 2017
Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. I think nonprofits tend to fail when it comes to “getting the right people in the right seats.” Attend to needs.
J Campbell Social Marketing
FEBRUARY 3, 2020
Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? You are contributing to their lives.
J Campbell Social Marketing
OCTOBER 18, 2019
Being a brand new feature, Facebook is trying to make Stories easier to share and more appealing to their users. So in order to fully take advantage of this new feature, nonprofits need to get their communities to create Fundraisers on their behalf.
iMarketSmart
FEBRUARY 8, 2016
There’s a ton of information out there about how to ask for a donation. So I thought I’d help with what I believe is the simplest way to prep for your next big ask. Possibly talk to your friends about your answers (the experienced and successful ones).
iMarketSmart
DECEMBER 16, 2015
I believe this has led many nonprofits to focus instead on continuously acquiring more donors. Simply stated, it’s easier for a staff member to sign another purchase order to send out more junk mail or to blast out more spam than to engage deeply with their current donor base.
J Campbell Social Marketing
MARCH 3, 2020
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . I think it’s fantastic when nonprofits want to measure social media success and document their results. Go back to your goals.
Kivi's Nonprofit Communications Blog
SEPTEMBER 19, 2019
This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. But to really connect your email engagement to your bigger organizational goals, you need a lot more information.
Kivi's Nonprofit Communications Blog
DECEMBER 9, 2019
It’s very important to us that you take care of yourself. You have people to help and planets to save! And for more tips on how you can better handle the end of the year, read the articles below. They Don’t Have to Stress Out Your Team by Jennifer Moss.
iMarketSmart
JANUARY 29, 2020
“I owe a great deal of thanks to the person who invested in planned giving 15 years ago.”. I was sitting in the crowd at the 2019 ANA Chicago Nonprofit Conference, listening to the presentation titled “Retaining Your Sustaining Donors” when my ears perked up. What to do next?
Kivi's Nonprofit Communications Blog
OCTOBER 24, 2018
We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. He knows how to increase the lifetime value of your donor database.
J Campbell Social Marketing
APRIL 16, 2020
Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign . Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs.
J Campbell Social Marketing
APRIL 7, 2020
Has your nonprofit been struggling to ask for emergency funds in the current coronavirus crisis? Are you wondering how to ask without sounding alarmist, tone deaf, and/or insensitive? Read more: How to Start a Coronavirus Relief Fund for Nonprofit Employees.
Kivi's Nonprofit Communications Blog
FEBRUARY 27, 2019
But there are times when your in-house resources simply aren’t enough and you need to hire some outside help. But it doesn’t have to be. Without the right help, you run the risk of damaging your nonprofit’s reputation and its ability to raise money.
J Campbell Social Marketing
JANUARY 13, 2020
Addressing negative online comments about your nonprofit – something that every single nonprofit social media manager has had to deal with at one point or another. . Do we have to address them or can we just delete them? The short answer to dealing with negativity online? .
Kivi's Nonprofit Communications Blog
APRIL 23, 2019
We are often trying to accomplish many different things with nonprofit content, and depending on the goal and the intended reader, the style of writing will change. That’s why we’ve assembled some great advice from professional editors about how to coach writers in the workplace.
Kivi's Nonprofit Communications Blog
OCTOBER 24, 2019
When resources are limited and pressure is high, it’s easy to fall into bad habits with our communications. This is especially true in the nonprofit world, where communicators are constantly having to raise enough money to keep the lights on while also achieving the mission.
Kivi's Nonprofit Communications Blog
OCTOBER 16, 2018
But your work as a nonprofit communicator is essential to your nonprofit’s success. And it’s time for you to prove it by showing them what actually works (and what doesn’t). Join us tomorrow and learn how to prove how essential your work is during our next two-part webinar series: Measuring the Effectiveness of Your Communications Work. One of the only webinars on this topic that truly got to the heart of this work.”
J Campbell Social Marketing
MAY 1, 2019
Yes, it may seem like a shiny new object to chase around. 2) In a landscape of stagnant social media platform growth and engagement, Instagram Stories (where the Donation Sticker lives) continue to be a marketing beacon of hope. This is the wrong question to ask.
iMarketSmart
JUNE 14, 2017
According to the Wall Street Journal , people put their wealth in lots of places, but not in liquid assets. So it makes sense to aim in that direction. So, here are 3 simple strategies to help you fish where the fishing is good: 1. Most money is not cash.
Kivi's Nonprofit Communications Blog
OCTOBER 25, 2018
It keeps getting harder for nonprofits to get news coverage — particularly in local markets where media organizations are slashing their reporting staffs and shrinking their news holes. If you’re looking to grab some headlines before the end of the year, you need to act soon.
J Campbell Social Marketing
MAY 21, 2020
Do you struggle with finding the right stories to tell about your nonprofit’s impact? . Do you use digital tools like email and social media to raise awareness for your nonprofit, but can’t seem to get enough engagement or traction? .
Kivi's Nonprofit Communications Blog
OCTOBER 24, 2017
Every communications director has a to-do list a mile long, and it gets longer every day. What’s the secret to keeping that list in check? It’s all about creating a workflow for ideas BEFORE they make it onto your editorial calendar or to-do list.
iMarketSmart
JULY 21, 2017
In January, Inside Philanthropy interviewed legendary fundraiser Jerold Panas to discover his secrets of attracting wealthy supporters. Go in person to get the most generous contributions. Avoid dining with donors in restaurants; they make it hard for you to focus on them. Bring two, three, four or more to meetings with donors as long as they have something to add. Remember to ask. Related Posts: >>The Rule of 7 vs. 3 to 1 Fundraising. >>Is
J Campbell Social Marketing
NOVEMBER 21, 2019
Wondering how to use social media to best stand out? Your campaign has 24 hours to make the most of this global movement to promote generosity. In this webinar, I provided insider tips and tactics to bring the power of social to your campaign.
Kivi's Nonprofit Communications Blog
MARCH 5, 2018
Forge Your Path to Success with a Professional Development Plan. Join us this Thursday for our next BUDGET-FRIENDLY webinar: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan. How to Rate Your Own Skills. How to Set Goals.
iMarketSmart
JULY 27, 2016
Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing). Getting to know your supporters is a humongous key to success. How many minutes they spend on a certain page.
Non Profit Marketing 360
AUGUST 14, 2012
Usually those entities want the general public to use their logo, etc, as such use can mean free publicity. But the fact is, almost any organization that took the time to develop a color scheme, logo, or other materials also worked with their design consultants to develop a style guide.
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