How to Write a Collaborative Communications Strategy

Kivi's Nonprofit Communications Blog

When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. Taking the Next Draft Back to the Teams.

How to Be Relevant Now (And What NOT to Say)

Kivi's Nonprofit Communications Blog

Nonprofit communicators are full of anxiety right now about messaging, from what to say, to how often, and where to say it. Should we stop messaging if our work has nothing to do with coronavirus? OK, so how can we communicate in a relevant way?

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How to Choose Between Two Words

Kivi's Nonprofit Communications Blog

So I made the decision to go with “line” based on a Google Trends search. When we revamped our blog categories earlier this year, I used Google Trends when I was waffling about which terms to use. Have you used Google Trends to settle an argument about word choices?

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How to Rock Instagram without Photos

Kivi's Nonprofit Communications Blog

A post shared by ACLU (@aclu_nationwide) on Apr 30, 2019 at 4:43pm PDT So don’t use “we have nothing to photograph” as an excuse to ignore Instagram. The post How to Rock Instagram without Photos appeared first on Kivi's Nonprofit Communications Blog.

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What’s Up in July? Huge Discounts, Mentoring Availability, and How to Reuse Content

Kivi's Nonprofit Communications Blog

July 9: The Communications Directors’ Guide to Repurposing Content with Kivi Leroux Miller. Budget-Friendly Webinar] Learn how to master the art of reusing your content to help you save time and be more successful.

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How to Handle Negative Online Comments

Kivi's Nonprofit Communications Blog

After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal. Even when you post to a seemingly friendly venue, anonymous commenters are often ready to pounce. And some of them will want to challenge you.

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A Screenshot Tutorial on How to Create a Facebook Group

Kivi's Nonprofit Communications Blog

One of the recommendations in Facebook’s media guide – Global Coronavirus Resource: Connecting People During the COVID-19 Pandemic – was to use Facebook Groups to connect with people. In other words, don’t just create a Facebook Group to have one.

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How to Prepare Your Nonprofit for a PR Crisis

Kivi's Nonprofit Communications Blog

Sometimes, bad things happen to good organizations. Because of this, even the best-run nonprofits need to have a crisis communications plan. But you can be ready to respond quickly and appropriately. Here’s how: Create a crisis team. Be ready to move quickly.

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How to Get Your Nonprofit’s Story Told During Covid-19

Kivi's Nonprofit Communications Blog

It’s not easy for nonprofits to get news coverage. As the news industry has changed, fewer journalists have nonprofits as part of their beat — and during Covid-19, most have been reassigned to cover some aspect of the pandemic. Flickr Creative Commons photo by Steve Bustin.

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How to Work From Home

Mission Minded

Is concern over the spread of Coronavirus leading you to work from home? As more and more businesses choose to. The post How to Work From Home appeared first on Mission Minded.

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How to Get People to Join Your New Facebook Group

Kivi's Nonprofit Communications Blog

Yesterday, I shared a tutorial on how to create your Facebook Group , and now that it’s all set up, it’s time to invite your members! But first, we have to make sure you actually answered a couple of the questions I asked yesterday.

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Complacency is a prelude to disaster

iMarketSmart

Over 10 years ago, when I sold direct marketing services and printing to nonprofits in the DC region, I made a huge sign and put it above my cubicle’s desk to ensure that I’d read it each morning. Why the only thing to fear is fear itself. I know, change is hard.

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How to Amplify Your Nonprofit’s Message

Kivi's Nonprofit Communications Blog

You want others to get the word out about you and your cause. You want them to be talking about you. Everyone wants to know how to make that happen. If your message doesn’t resonate with your audience, it doesn’t matter what you’ve done to that point. To get people talking about you (in a good way), your message needs to be both talkable” and “walkable.”

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How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Work to create clear and concise policies that empower and educate all staff and volunteers. .

How to ask your board members for year-end gifts

iMarketSmart

So I found this article by Gail Perry to be very enlightening. In it, she explains how to tackle the delicate process of annual gift solicitation of board members. Interestingly, the key to the solicitation happens behind the scenes. But you’ll really want to check out her article because she also includes some “DON’Ts” that you will want to read. Show them why they need to give. Click to tweet!

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How to Make the Most of a Television Interview

Kivi's Nonprofit Communications Blog

One of our nonprofit clients just landed a great opportunity to appear live on a cable network to talk about her organization’s mission. I’m confident she’s going to do a great job. As with most forms of communication, you want to avoid using jargon.

How to structure and staff your planned gift shop for the 21st century

iMarketSmart

Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. I think nonprofits tend to fail when it comes to “getting the right people in the right seats.” Attend to needs.

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How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? You are contributing to their lives.

How to Raise Money Using Facebook Stories

J Campbell Social Marketing

Being a brand new feature, Facebook is trying to make Stories easier to share and more appealing to their users. So in order to fully take advantage of this new feature, nonprofits need to get their communities to create Fundraisers on their behalf.

How to prep for your next big ask

iMarketSmart

There’s a ton of information out there about how to ask for a donation. So I thought I’d help with what I believe is the simplest way to prep for your next big ask. Possibly talk to your friends about your answers (the experienced and successful ones).

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How to keep your donors in 2016

iMarketSmart

I believe this has led many nonprofits to focus instead on continuously acquiring more donors. Simply stated, it’s easier for a staff member to sign another purchase order to send out more junk mail or to blast out more spam than to engage deeply with their current donor base.

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How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . I think it’s fantastic when nonprofits want to measure social media success and document their results. Go back to your goals.

How to Connect Email Engagement to Your Big Goals

Kivi's Nonprofit Communications Blog

This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. But to really connect your email engagement to your bigger organizational goals, you need a lot more information.

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How to Take Care of Yourself This Season #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

It’s very important to us that you take care of yourself. You have people to help and planets to save! And for more tips on how you can better handle the end of the year, read the articles below. They Don’t Have to Stress Out Your Team by Jennifer Moss.

How to Project Your Planned Gift Potential

iMarketSmart

“I owe a great deal of thanks to the person who invested in planned giving 15 years ago.”. I was sitting in the crowd at the 2019 ANA Chicago Nonprofit Conference, listening to the presentation titled “Retaining Your Sustaining Donors” when my ears perked up. What to do next?

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How to Build Donor Loyalty

Kivi's Nonprofit Communications Blog

We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. He knows how to increase the lifetime value of your donor database.

How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign

J Campbell Social Marketing

Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign . Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs.

How to Ask for Nonprofit Emergency Funds During Coronavirus – #NonprofitEmployeeRelief

J Campbell Social Marketing

Has your nonprofit been struggling to ask for emergency funds in the current coronavirus crisis? Are you wondering how to ask without sounding alarmist, tone deaf, and/or insensitive? Read more: How to Start a Coronavirus Relief Fund for Nonprofit Employees.

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How to Choose a PR Firm for Your Nonprofit

Kivi's Nonprofit Communications Blog

But there are times when your in-house resources simply aren’t enough and you need to hire some outside help. But it doesn’t have to be. Without the right help, you run the risk of damaging your nonprofit’s reputation and its ability to raise money.

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How to Address Negative Online Comments About Your Nonprofit

J Campbell Social Marketing

Addressing negative online comments about your nonprofit – something that every single nonprofit social media manager has had to deal with at one point or another. . Do we have to address them or can we just delete them? The short answer to dealing with negativity online? .

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How to Coach Others to Be Better Nonprofit Writers

Kivi's Nonprofit Communications Blog

We are often trying to accomplish many different things with nonprofit content, and depending on the goal and the intended reader, the style of writing will change. That’s why we’ve assembled some great advice from professional editors about how to coach writers in the workplace.

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How to Connect Your Communications With Your Mission

Kivi's Nonprofit Communications Blog

When resources are limited and pressure is high, it’s easy to fall into bad habits with our communications. This is especially true in the nonprofit world, where communicators are constantly having to raise enough money to keep the lights on while also achieving the mission.

Learn How to Measure Communications Effectiveness

Kivi's Nonprofit Communications Blog

But your work as a nonprofit communicator is essential to your nonprofit’s success. And it’s time for you to prove it by showing them what actually works (and what doesn’t). Join us tomorrow and learn how to prove how essential your work is during our next two-part webinar series: Measuring the Effectiveness of Your Communications Work. One of the only webinars on this topic that truly got to the heart of this work.”

How to Raise Money On Instagram Using the Donation Sticker

J Campbell Social Marketing

Yes, it may seem like a shiny new object to chase around. 2) In a landscape of stagnant social media platform growth and engagement, Instagram Stories (where the Donation Sticker lives) continue to be a marketing beacon of hope. This is the wrong question to ask.

Your 3-step plan to get 100X more revenue

iMarketSmart

According to the Wall Street Journal , people put their wealth in lots of places, but not in liquid assets. So it makes sense to aim in that direction. So, here are 3 simple strategies to help you fish where the fishing is good: 1. Most money is not cash.

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How to Make Your Year-End Media Pitch

Kivi's Nonprofit Communications Blog

It keeps getting harder for nonprofits to get news coverage — particularly in local markets where media organizations are slashing their reporting staffs and shrinking their news holes. If you’re looking to grab some headlines before the end of the year, you need to act soon.

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How to Get Your Boss to Invest In Digital Storytelling

J Campbell Social Marketing

Do you struggle with finding the right stories to tell about your nonprofit’s impact? . Do you use digital tools like email and social media to raise awareness for your nonprofit, but can’t seem to get enough engagement or traction? .

How to Shorten Your To-Do List

Kivi's Nonprofit Communications Blog

Every communications director has a to-do list a mile long, and it gets longer every day. What’s the secret to keeping that list in check? It’s all about creating a workflow for ideas BEFORE they make it onto your editorial calendar or to-do list.

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REVEALED: Jerry Panas’ secrets of attracting wealthy supporters

iMarketSmart

In January, Inside Philanthropy interviewed legendary fundraiser Jerold Panas to discover his secrets of attracting wealthy supporters. Go in person to get the most generous contributions. Avoid dining with donors in restaurants; they make it hard for you to focus on them. Bring two, three, four or more to meetings with donors as long as they have something to add. Remember to ask. Related Posts: >>The Rule of 7 vs. 3 to 1 Fundraising. >>Is

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How to Use Social Media to Maximize Your #GivingTuesday Campaigns

J Campbell Social Marketing

Wondering how to use social media to best stand out? Your campaign has 24 hours to make the most of this global movement to promote generosity. In this webinar, I provided insider tips and tactics to bring the power of social to your campaign.

How to Create Your Professional Development Plan

Kivi's Nonprofit Communications Blog

Forge Your Path to Success with a Professional Development Plan. Join us this Thursday for our next BUDGET-FRIENDLY webinar: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan. How to Rate Your Own Skills. How to Set Goals.

How to use verbatims and digital body language to raise more money

iMarketSmart

Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing). Getting to know your supporters is a humongous key to success. How many minutes they spend on a certain page.

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#DESIGN: How To Follow The Branding Guidelines Of Facebook

Non Profit Marketing 360

Usually those entities want the general public to use their logo, etc, as such use can mean free publicity. But the fact is, almost any organization that took the time to develop a color scheme, logo, or other materials also worked with their design consultants to develop a style guide.