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This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Work to create clear and concise policies that empower and educate all staff and volunteers. . MORE
Yesterday, I shared a tutorial on how to create your Facebook Group , and now that it’s all set up, it’s time to invite your members! But first, we have to make sure you actually answered a couple of the questions I asked yesterday. MORE
Addressing negative online comments about your nonprofit – something that every single nonprofit social media manager has had to deal with at one point or another. . Do we have to address them or can we just delete them? The short answer to dealing with negativity online? . MORE
The nonprofit One Warm Coat used a virtual news conference to kick off its annual winter coat drive campaign. These advantages include: Logistics — On-site press conferences have always been labor-intensive, with the need to find the right location and proper supporting visuals. MORE
Sometimes, bad things happen to good organizations. Because of this, even the best-run nonprofits need to have a crisis communications plan. But you can be ready to respond quickly and appropriately. Here’s how: Create a crisis team. Be ready to move quickly. MORE
“I owe a great deal of thanks to the person who invested in planned giving 15 years ago.”. I was sitting in the crowd at the 2019 ANA Chicago Nonprofit Conference, listening to the presentation titled “Retaining Your Sustaining Donors” when my ears perked up. What to do next? MORE
So I made the decision to go with “line” based on a Google Trends search. When we revamped our blog categories earlier this year, I used Google Trends when I was waffling about which terms to use. I still hear that some people are reluctant to use the words “nonprofit marketing” to describe what they do, instead preferring the word “nonprofit communications.” Have you used Google Trends to settle an argument about word choices? MORE
Nonprofit communicators are full of anxiety right now about messaging, from what to say, to how often, and where to say it. Should we stop messaging if our work has nothing to do with coronavirus? OK, so how can we communicate in a relevant way? MORE
He expected to work in a cause-focused career when he grew up, but was surprised to discover his passion for business. Chris came on my Facebook Live stream to show a simple way to acquire new donors through digital marketing. How to find people that you can help. MORE
You want others to get the word out about you and your cause. You want them to be talking about you. Everyone wants to know how to make that happen. If your message doesn’t resonate with your audience, it doesn’t matter what you’ve done to that point. To get people talking about you (in a good way), your message needs to be both talkable” and “walkable.” MORE
After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal. Soon after it appeared, the client received a flood of positive responses, an invitation to speak at a conference, and a nice bump in new registrants to his email list. Even when you post to a seemingly friendly venue, anonymous commenters are often ready to pounce. Ask the news outlet that posted your piece to disable the comments? MORE
Being a brand new feature, Facebook is trying to make Stories easier to share and more appealing to their users. Due to the success of the Instagram Donation sticker , which is only available in Instagram Stories, Facebook has just rolled out a comparable way to raise money inside Facebook Stories. So in order to fully take advantage of this new feature, nonprofits need to get their communities to create Fundraisers on their behalf. MORE
So I found this article by Gail Perry to be very enlightening. In it, she explains how to tackle the delicate process of annual gift solicitation of board members. Interestingly, the key to the solicitation happens behind the scenes. But you’ll really want to check out her article because she also includes some “DON’Ts” that you will want to read. Show them why they need to give. Click to tweet! MORE
Is concern over the spread of Coronavirus leading you to work from home? As more and more businesses choose to. The post How to Work From Home appeared first on Mission Minded. MORE
One of the recommendations in Facebook’s media guide – Global Coronavirus Resource: Connecting People During the COVID-19 Pandemic – was to use Facebook Groups to connect with people. In other words, don’t just create a Facebook Group to have one. MORE
And many local TV news stations have fewer camera people on staff to capture live video than they did even a few years ago. To compensate, they rely on submitted photos, graphics, and video to help fill in the gaps. You know that a picture is worth 1,000 words. MORE
Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign . Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs. MORE
Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. I think nonprofits tend to fail when it comes to “getting the right people in the right seats.” ” Too often they make people do things they don’t want to do and/or aren’t good at doing. Yet most nonprofits force them to perform those tasks. Attend to needs. MORE
But your work as a nonprofit communicator is essential to your nonprofit’s success. And it’s time for you to prove it by showing them what actually works (and what doesn’t). Join us tomorrow and learn how to prove how essential your work is during our next two-part webinar series: Measuring the Effectiveness of Your Communications Work. One of the only webinars on this topic that truly got to the heart of this work.” MORE
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . I think it’s fantastic when nonprofits want to measure social media success and document their results. Go back to your goals. MORE
Has your nonprofit been struggling to ask for emergency funds in the current coronavirus crisis? Are you wondering how to ask without sounding alarmist, tone deaf, and/or insensitive? Read more: How to Start a Coronavirus Relief Fund for Nonprofit Employees. MORE
Tim came on my Facebook Live stream to share specific tips and steps to use your nonprofit CRM to create a social media ambassador program. How To Use Your Nonprofit CRM To Create A Social Media Ambassador Program . Where to find social media ambassadors. MORE
How will you stand out in a sea of appeals? Well first things first – before they can decide whether they want to open your email, it has to be delivered to their inbox. Best Ways to Clean Up Your List: Remove emails that have bounced more than once. MORE
Brand new live training: How to Stand Out In the Inbox – Email Marketing Mastery for Nonprofits. How to get your emails delivered, opened, and read -and how to build a community anxious to hear from you! Enroll in Course for $47. MORE
Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? You are contributing to their lives. MORE
I believe this has led many nonprofits to focus instead on continuously acquiring more donors. Simply stated, it’s easier for a staff member to sign another purchase order to send out more junk mail or to blast out more spam than to engage deeply with their current donor base. Too many nonprofits just don’t have enough time or staff to focus on serious, strategic, retention-oriented marketing initiatives. MORE
In January, Inside Philanthropy interviewed legendary fundraiser Jerold Panas to discover his secrets of attracting wealthy supporters. Go in person to get the most generous contributions. Avoid dining with donors in restaurants; they make it hard for you to focus on them. Bring two, three, four or more to meetings with donors as long as they have something to add. Remember to ask. Related Posts: >>The Rule of 7 vs. 3 to 1 Fundraising. >>Is MORE
It’s more than likely because you’re making common mistakes and weren’t able to attract their attention from the outset. Below, I’ll take a quick look at the importance of using email marketing to reach Gen Z. Pay Attention To Gen Z. MORE
Today Tony Martignetti joins us to talk about marketing your bequests program. But here’s the thing: your donors won’t think to include your organization in their wills unless you ask them. Here’s some quick advice on how to communicate about Planned Giving across a number of channels. MORE
A post shared by ACLU (@aclu_nationwide) on Apr 30, 2019 at 4:43pm PDT So don’t use “we have nothing to photograph” as an excuse to ignore Instagram. Follow the ACLU and other organizations like it, and you’ll see lots of ways to successfully engage supporters even without beautiful photography. The post How to Rock Instagram without Photos appeared first on Kivi's Nonprofit Communications Blog. MORE
It’s very important to us that you take care of yourself. You have people to help and planets to save! And for more tips on how you can better handle the end of the year, read the articles below. They Don’t Have to Stress Out Your Team by Jennifer Moss. MORE
You know how to brand a nonprofit. While delivering your mission and trying to control expense. While … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection crisis communications cutting costs how to brand nonprofit management nonprofit morale nonprofit stewardshipIn today’s economy, protecting that brand is equally important. MORE
Sign up for the free Nonprofit Marketing Summit to see this session live! With all the noise on social media as well as serious legal and ethical considerations clouding the platforms, how can nonprofits continue to reach their supporters and spread their messages online? . MORE
There’s a ton of information out there about how to ask for a donation. So I thought I’d help with what I believe is the simplest way to prep for your next big ask. Possibly talk to your friends about your answers (the experienced and successful ones). Talk to some donors about your answers to get their perspective. Did you just say to yourself, “Nah, I can wing it”? MORE
How to convert social media fans and followers into donors and long-term supporters? While it certainly is possible to have a strategy to turn our social media communities into supporters, two caveats remain: . You must use these channels to build up trust first. . MORE
We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. He knows how to increase the lifetime value of your donor database. MORE
Over 10 years ago, when I sold direct marketing services and printing to nonprofits in the DC region, I made a huge sign and put it above my cubicle’s desk to ensure that I’d read it each morning. In bold black letters it simply read: “ Complacency Is A Prelude To Disaster!” ” Having it above my desk consistently reminded me to fear a false sense of security, always look over my shoulder, and never rest on my laurels. MORE
Be sure your ready to say thank you to all of those new donors you’re getting this week with another new download: How to Say Thank You: A Guide for Nonprofits. Want to do your best work as a nonprofit communicator in 2021? Happy Holidays! MORE
When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. Taking the Next Draft Back to the Teams. MORE
It’s not easy for nonprofits to get news coverage. As the news industry has changed, fewer journalists have nonprofits as part of their beat — and during Covid-19, most have been reassigned to cover some aspect of the pandemic. Flickr Creative Commons photo by Steve Bustin. MORE
They have all the usual channels set up and your job is to improve engagement. The first rule of creating engaging content is to know WHO you are trying to engage. Segmenting to your organic social media followers is also limited. Go to each platform and see what you find. MORE
December 8th and 10th: How to Create an Awesome 2020 Nonprofit Annual Report with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to create an engaging nonprofit annual report that will actually get read. MORE
300 hours of video are uploaded to YouTube every minute. Every day it seems to get harder to reach the people who care, let alone get new people into the fold and excited about your cause. And that coveted younger audience you want to reach so desperately? MORE
One of our nonprofit clients just landed a great opportunity to appear live on a cable network to talk about her organization’s mission. I’m confident she’s going to do a great job. Not only do you have to know your stuff, you also have to know how to carry yourself in front of a camera. To succeed on camera, you have to know your stuff — and it helps to be able to think quickly and provide succinct answers in simple language. MORE
How To Related Topics 
Kivi's Nonprofit Communications Blog
OCTOBER 15, 2020
Today Tony Martignetti joins us to talk about marketing your bequests program. But here’s the thing: your donors won’t think to include your organization in their wills unless you ask them. Here’s some quick advice on how to communicate about Planned Giving across a number of channels.
Kivi's Nonprofit Communications Blog
JANUARY 9, 2020
When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. Taking the Next Draft Back to the Teams.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Kivi's Nonprofit Communications Blog
MARCH 24, 2020
Nonprofit communicators are full of anxiety right now about messaging, from what to say, to how often, and where to say it. Should we stop messaging if our work has nothing to do with coronavirus? OK, so how can we communicate in a relevant way?
iMarketSmart
NOVEMBER 2, 2016
So I found this article by Gail Perry to be very enlightening. In it, she explains how to tackle the delicate process of annual gift solicitation of board members. Interestingly, the key to the solicitation happens behind the scenes. But you’ll really want to check out her article because she also includes some “DON’Ts” that you will want to read. Show them why they need to give. Click to tweet!
Kivi's Nonprofit Communications Blog
OCTOBER 29, 2020
The nonprofit One Warm Coat used a virtual news conference to kick off its annual winter coat drive campaign. These advantages include: Logistics — On-site press conferences have always been labor-intensive, with the need to find the right location and proper supporting visuals.
Kivi's Nonprofit Communications Blog
DECEMBER 3, 2020
And many local TV news stations have fewer camera people on staff to capture live video than they did even a few years ago. To compensate, they rely on submitted photos, graphics, and video to help fill in the gaps. You know that a picture is worth 1,000 words.
Kivi's Nonprofit Communications Blog
JANUARY 23, 2020
Sometimes, bad things happen to good organizations. Because of this, even the best-run nonprofits need to have a crisis communications plan. But you can be ready to respond quickly and appropriately. Here’s how: Create a crisis team. Be ready to move quickly.
Kivi's Nonprofit Communications Blog
MAY 15, 2019
A post shared by ACLU (@aclu_nationwide) on Apr 30, 2019 at 4:43pm PDT So don’t use “we have nothing to photograph” as an excuse to ignore Instagram. Follow the ACLU and other organizations like it, and you’ll see lots of ways to successfully engage supporters even without beautiful photography. The post How to Rock Instagram without Photos appeared first on Kivi's Nonprofit Communications Blog.
Kivi's Nonprofit Communications Blog
APRIL 21, 2020
One of the recommendations in Facebook’s media guide – Global Coronavirus Resource: Connecting People During the COVID-19 Pandemic – was to use Facebook Groups to connect with people. In other words, don’t just create a Facebook Group to have one.
Kivi's Nonprofit Communications Blog
SEPTEMBER 17, 2019
So I made the decision to go with “line” based on a Google Trends search. When we revamped our blog categories earlier this year, I used Google Trends when I was waffling about which terms to use. I still hear that some people are reluctant to use the words “nonprofit marketing” to describe what they do, instead preferring the word “nonprofit communications.” Have you used Google Trends to settle an argument about word choices?
J Campbell Social Marketing
JANUARY 15, 2021
It’s more than likely because you’re making common mistakes and weren’t able to attract their attention from the outset. Below, I’ll take a quick look at the importance of using email marketing to reach Gen Z. Pay Attention To Gen Z.
Kivi's Nonprofit Communications Blog
APRIL 25, 2019
After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal. Soon after it appeared, the client received a flood of positive responses, an invitation to speak at a conference, and a nice bump in new registrants to his email list. Even when you post to a seemingly friendly venue, anonymous commenters are often ready to pounce. Ask the news outlet that posted your piece to disable the comments?
J Campbell Social Marketing
MARCH 8, 2021
He expected to work in a cause-focused career when he grew up, but was surprised to discover his passion for business. Chris came on my Facebook Live stream to show a simple way to acquire new donors through digital marketing. How to find people that you can help.
Kivi's Nonprofit Communications Blog
APRIL 23, 2020
It’s not easy for nonprofits to get news coverage. As the news industry has changed, fewer journalists have nonprofits as part of their beat — and during Covid-19, most have been reassigned to cover some aspect of the pandemic. Flickr Creative Commons photo by Steve Bustin.
J Campbell Social Marketing
FEBRUARY 24, 2021
Sign up for the free Nonprofit Marketing Summit to see this session live! With all the noise on social media as well as serious legal and ethical considerations clouding the platforms, how can nonprofits continue to reach their supporters and spread their messages online? .
Mission Minded
MARCH 11, 2020
Is concern over the spread of Coronavirus leading you to work from home? As more and more businesses choose to. The post How to Work From Home appeared first on Mission Minded.
J Campbell Social Marketing
FEBRUARY 18, 2020
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Work to create clear and concise policies that empower and educate all staff and volunteers. .
J Campbell Social Marketing
FEBRUARY 3, 2020
Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? You are contributing to their lives.
Kivi's Nonprofit Communications Blog
OCTOBER 24, 2018
We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. He knows how to increase the lifetime value of your donor database.
J Campbell Social Marketing
FEBRUARY 3, 2021
Tim came on my Facebook Live stream to share specific tips and steps to use your nonprofit CRM to create a social media ambassador program. How To Use Your Nonprofit CRM To Create A Social Media Ambassador Program . Where to find social media ambassadors.
iMarketSmart
JUNE 27, 2018
Over 10 years ago, when I sold direct marketing services and printing to nonprofits in the DC region, I made a huge sign and put it above my cubicle’s desk to ensure that I’d read it each morning. In bold black letters it simply read: “ Complacency Is A Prelude To Disaster!” ” Having it above my desk consistently reminded me to fear a false sense of security, always look over my shoulder, and never rest on my laurels.
J Campbell Social Marketing
MARCH 3, 2020
This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . I think it’s fantastic when nonprofits want to measure social media success and document their results. Go back to your goals.
Kivi's Nonprofit Communications Blog
JUNE 9, 2020
They have all the usual channels set up and your job is to improve engagement. The first rule of creating engaging content is to know WHO you are trying to engage. Segmenting to your organic social media followers is also limited. Go to each platform and see what you find.
iMarketSmart
AUGUST 4, 2017
Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. I think nonprofits tend to fail when it comes to “getting the right people in the right seats.” ” Too often they make people do things they don’t want to do and/or aren’t good at doing. Yet most nonprofits force them to perform those tasks. Attend to needs.
Kivi's Nonprofit Communications Blog
APRIL 22, 2020
Yesterday, I shared a tutorial on how to create your Facebook Group , and now that it’s all set up, it’s time to invite your members! But first, we have to make sure you actually answered a couple of the questions I asked yesterday.
iMarketSmart
FEBRUARY 8, 2016
There’s a ton of information out there about how to ask for a donation. So I thought I’d help with what I believe is the simplest way to prep for your next big ask. Possibly talk to your friends about your answers (the experienced and successful ones). Talk to some donors about your answers to get their perspective. Did you just say to yourself, “Nah, I can wing it”?
Kivi's Nonprofit Communications Blog
DECEMBER 9, 2019
It’s very important to us that you take care of yourself. You have people to help and planets to save! And for more tips on how you can better handle the end of the year, read the articles below. They Don’t Have to Stress Out Your Team by Jennifer Moss.
iMarketSmart
DECEMBER 16, 2015
I believe this has led many nonprofits to focus instead on continuously acquiring more donors. Simply stated, it’s easier for a staff member to sign another purchase order to send out more junk mail or to blast out more spam than to engage deeply with their current donor base. Too many nonprofits just don’t have enough time or staff to focus on serious, strategic, retention-oriented marketing initiatives.
J Campbell Social Marketing
JANUARY 25, 2021
How to convert social media fans and followers into donors and long-term supporters? While it certainly is possible to have a strategy to turn our social media communities into supporters, two caveats remain: . You must use these channels to build up trust first. .
iMarketSmart
JANUARY 29, 2020
“I owe a great deal of thanks to the person who invested in planned giving 15 years ago.”. I was sitting in the crowd at the 2019 ANA Chicago Nonprofit Conference, listening to the presentation titled “Retaining Your Sustaining Donors” when my ears perked up. What to do next?
J Campbell Social Marketing
OCTOBER 18, 2019
Being a brand new feature, Facebook is trying to make Stories easier to share and more appealing to their users. Due to the success of the Instagram Donation sticker , which is only available in Instagram Stories, Facebook has just rolled out a comparable way to raise money inside Facebook Stories. So in order to fully take advantage of this new feature, nonprofits need to get their communities to create Fundraisers on their behalf.
J Campbell Social Marketing
JANUARY 13, 2020
Addressing negative online comments about your nonprofit – something that every single nonprofit social media manager has had to deal with at one point or another. . Do we have to address them or can we just delete them? The short answer to dealing with negativity online? .
Kivi's Nonprofit Communications Blog
OCTOBER 16, 2018
But your work as a nonprofit communicator is essential to your nonprofit’s success. And it’s time for you to prove it by showing them what actually works (and what doesn’t). Join us tomorrow and learn how to prove how essential your work is during our next two-part webinar series: Measuring the Effectiveness of Your Communications Work. One of the only webinars on this topic that truly got to the heart of this work.”
Kivi's Nonprofit Communications Blog
SEPTEMBER 26, 2019
One of our nonprofit clients just landed a great opportunity to appear live on a cable network to talk about her organization’s mission. I’m confident she’s going to do a great job. Not only do you have to know your stuff, you also have to know how to carry yourself in front of a camera. To succeed on camera, you have to know your stuff — and it helps to be able to think quickly and provide succinct answers in simple language.
Kivi's Nonprofit Communications Blog
NOVEMBER 17, 2020
How will you stand out in a sea of appeals? Well first things first – before they can decide whether they want to open your email, it has to be delivered to their inbox. Best Ways to Clean Up Your List: Remove emails that have bounced more than once.
iMarketSmart
JULY 21, 2017
In January, Inside Philanthropy interviewed legendary fundraiser Jerold Panas to discover his secrets of attracting wealthy supporters. Go in person to get the most generous contributions. Avoid dining with donors in restaurants; they make it hard for you to focus on them. Bring two, three, four or more to meetings with donors as long as they have something to add. Remember to ask. Related Posts: >>The Rule of 7 vs. 3 to 1 Fundraising. >>Is
Kivi's Nonprofit Communications Blog
DECEMBER 1, 2020
December 8th and 10th: How to Create an Awesome 2020 Nonprofit Annual Report with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to create an engaging nonprofit annual report that will actually get read.
J Campbell Social Marketing
APRIL 16, 2020
Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign . Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs.
J Campbell Social Marketing
NOVEMBER 24, 2020
300 hours of video are uploaded to YouTube every minute. Every day it seems to get harder to reach the people who care, let alone get new people into the fold and excited about your cause. And that coveted younger audience you want to reach so desperately?
NonProfit Branding
MAY 1, 2012
You know how to brand a nonprofit. While delivering your mission and trying to control expense. While … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection crisis communications cutting costs how to brand nonprofit management nonprofit morale nonprofit stewardshipIn today’s economy, protecting that brand is equally important.
J Campbell Social Marketing
APRIL 7, 2020
Has your nonprofit been struggling to ask for emergency funds in the current coronavirus crisis? Are you wondering how to ask without sounding alarmist, tone deaf, and/or insensitive? Read more: How to Start a Coronavirus Relief Fund for Nonprofit Employees.
J Campbell Social Marketing
APRIL 6, 2021
Brand new live training: How to Stand Out In the Inbox – Email Marketing Mastery for Nonprofits. How to get your emails delivered, opened, and read -and how to build a community anxious to hear from you! Enroll in Course for $47.
Kivi's Nonprofit Communications Blog
DECEMBER 31, 2020
Be sure your ready to say thank you to all of those new donors you’re getting this week with another new download: How to Say Thank You: A Guide for Nonprofits. Want to do your best work as a nonprofit communicator in 2021? Happy Holidays!
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