How to structure and staff your planned gift shop for the 21st century

iMarketSmart

Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. I think nonprofits tend to fail when it comes to “getting the right people in the right seats.” Attend to needs.

How to prep for your next big ask

iMarketSmart

There’s a ton of information out there about how to ask for a donation. So I thought I’d help with what I believe is the simplest way to prep for your next big ask. Possibly talk to your friends about your answers (the experienced and successful ones).

How to ask your board members for year-end gifts

iMarketSmart

So I found this article by Gail Perry to be very enlightening. In it, she explains how to tackle the delicate process of annual gift solicitation of board members. Interestingly, the key to the solicitation happens behind the scenes. But you’ll really want to check out her article because she also includes some “DON’Ts” that you will want to read. Show them why they need to give. Click to tweet!

How to use verbatims and digital body language to raise more money

iMarketSmart

Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing). Getting to know your supporters is a humongous key to success. How many minutes they spend on a certain page.

How to Define Roles on Communications Projects

Kivi's Nonprofit Communications Blog

You can get clarity on important elements of your work processes, like who needs to be consulted and who has the final decision, using a simple roles and responsibilities framework. This person has information or resources needed by “R” to complete the work.

REVEALED: Jerry Panas’ secrets of attracting wealthy supporters

iMarketSmart

In January, Inside Philanthropy interviewed legendary fundraiser Jerold Panas to discover his secrets of attracting wealthy supporters. Go in person to get the most generous contributions. Avoid dining with donors in restaurants; they make it hard for you to focus on them. Bring two, three, four or more to meetings with donors as long as they have something to add. Remember to ask. Related Posts: >>The Rule of 7 vs. 3 to 1 Fundraising. >>Is

Part 2: How to Write an Appeal Letter 101

Wild Woman Fundraising

how to write your appeal letter. It talks about why direct mail is so important, and gives you some tips on what you need to do. To be effective and eye-catching, your first paragraph needs to have the word “YOU.” This is the word most people listen to.

How to Communicate through Distraction

Getting Attention

How many times did you get distracted already today? It’s no secret that we need to communicate quickly, briefly and on point to grab the attention of folks in a near constant stage of distraction. For most of us, the answer is “not as much as I would like to.”.

Collective Joy = How to Harness the Power of #Occupy for Your Nonprofit Cause

Wild Woman Fundraising

What Barbara Erhenreich AND the Occupy Movement are teaching me is that we need to take the collective expression of protest around the world and have a dance-off. Why would you want to make people dance and sing around your very serious cause? Getting everyone to dance together.

How to Use Hashtags to Promote Your Cause

Kivi's Nonprofit Communications Blog

Harness the power of hashtags to promote your organization on social media with How to Use Hashtags to Promote Your Cause. At only four pages, you’ll quickly be on your way to successfully using hashtags. List of hashtags relevant to nonprofits.

How to Spot & Gather Strong Stories

Getting Attention

When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets. But it can be tough to source the right stories. Here’s how: 1) Clarify Who Does What.

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How to Establish Thought Leadership within Your Nonprofit

Kivi's Nonprofit Communications Blog

If your nonprofit wants to gain notoriety, broaden awareness of your work, establish the credibility of your organization, and attract more supporters and donors, the secret sauce is right inside your organization. Here’s how we do it with clients, and how you can do it yourself.

Your 3-step plan to get 100X more revenue

iMarketSmart

According to the Wall Street Journal , people put their wealth in lots of places, but not in liquid assets. So it makes sense to aim in that direction. So, here are 3 simple strategies to help you fish where the fishing is good: 1. Most money is not cash.

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Part 3: How to Send an Appeal Letter

Wild Woman Fundraising

how to send appeal letters in bulk. If so, now you know why direct mail is important in fundraising, and how to write the parts of an appeal letter. Today we’re going to talk about how to SEND your appeal letter. How to Send Your Letter.

INTERVIEW: How to get substantially more money per donor with Alan Bacharach

Wild Woman Fundraising

Your donors are going to love you for offering planned giving options to them. Because you’re allowing them to give you money instead of the government. Money that they would have to pay in any case can now go to you. Want to learn more? how about you?

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An Example Of How To Fundraise With Nonprofit Infographics

J Campbell Social Marketing

The colors, the price tags and the images make you stop and look to see what it’s all about. Sure, it is clear that they want to raise money for their programs by using their Gift Catalog. But it works, and if it helps save lives, who am I to argue?

How to Communicate In The Midst Of Tragedy: 9-Step Checklist

Getting Attention

I had a completely different post planned today, but wanted to respond a.s.a.p. to the questions, worries and just totally-wrong communications I’ve seen going out since the bombings yesterday afternoon. Your cause and work is vital to making this a better world.

How to Get Program Staff to Use Your Editorial Calendar

Kivi's Nonprofit Communications Blog

You know how I feel about editorial calendars. Information about changing marketing needs was not being properly communicated to the right people. We were missing key opportunities to market efficiently. It was another thing added to their to-do list.

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How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

This is Mazarine Treyz of Wild Woman Fundraising, and today I am so excited to be interviewing Phil Gerard for our Fundraising Career Conference 2016. Phil will be speaking about how to structure and organization your fundraising job search. Here’s how I met Phil.

How to manage up in your fundraising job

Wild Woman Fundraising

This is Mazarine Treyz of Wild Woman Fundraising and I’m so happy to introduce Kishshana Palmer. So I want you all to think of me as your fixer. So like many folks who we help, I was a lone fundraiser in an organization trying to figure it out. Like oh, should we bow to you?

Why Visitors Abandon Your Website (And How to Fix It)

Kivi's Nonprofit Communications Blog

There, in the demographic data, lay a discovery: visitors over the age of 55 were half as likely to come back to the site than those in any other age range. When we began to unpack this problem and try to understand what factors were actually causing it, we quickly narrowed it down.

There Are Only Three Ways to Raise More Money

iMarketSmart

Of course, time is finite — we all are limited to just 24 hours in a day, but money (funding) is theoretically uncapped, and having more of it generally equates to having a larger impact on the world. Yes, the answer to the “how do we raise more money?”

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Would you like to learn how to grade your boss? Here’s your checklist

Wild Woman Fundraising

Do you want a clear system to figure out if your nonprofit boss is doing right by your organization or not? How do you provide oversight and make sure that your organization stays on track? Do you need a model to figure out how to make sure your nonprofit leader is doing a good job? Strives to acquire tech knowledge needed to succeed. Effectively manages technology to increase productivity. Defers to others when they have more expertise.

How to Get Retweeted

Kivi's Nonprofit Communications Blog

If you aren’t sure about the best way for your nonprofit to use Twitter , this webinar will clear that up for you. I asked John to share some of his favorite Twitter tips, and he replied with 13 ways to get retweeted. How would someone like Shel Silverstein tweet ?

How to Get Your Nonprofit Into the News During the Holidays

Kivi's Nonprofit Communications Blog

When the first Salvation Army bell ringers start setting their kettles outside of local shopping malls, their chiming bells seemingly send a signal to editors and reporters that they should be covering what’s happening in their nonprofit community.

How to Involve Staff in Nonprofit Branding

Kivi's Nonprofit Communications Blog

This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us. We''ve Moved!

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How to Handle Negative Comments on Facebook

Kivi's Nonprofit Communications Blog

We recently had this question pop up on our All-Access Pass Holder’s private Facebook Group: “How do you respond to negative or misinformed reviews of your organization on Facebook? Do you respond to each one? I invite them to a personal dialog.

Case Study: How to negotiate your nonprofit salary?

Wild Woman Fundraising

Are you getting to the age when you are not interested in accepting $28,000 a year anymore? Yeah, that’s so far from the current typical nonprofit wage as to see the curvature of the universe. Have you ever wondered how to negotiate for a nonprofit salary?

How to Recognize and Manage Different Work Styles

Kivi's Nonprofit Communications Blog

During the webinar, Carson will discuss how to prioritize your work based on the way you think and process information. You and your staff should take the Productivity Style Assessment now to find your match then come back and read this post to learn more about working together.

How to Create and Use a Nonprofit Social Media Calendar [with template]

J Campbell Social Marketing

Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? The answer to managing it all lies in one word – scheduling!

7 Common Donation Form Mistakes (And How to Avoid Them!) – Part 1

Kivi's Nonprofit Communications Blog

Last week, Abby Jarvis finished her two-part series on marketing strategies to drive donors to your donation pages. Today, she starts another two-part series on how to avoid common mistakes on your donation forms. We all slip up from time to time. Abby Jarvis.

We Want You Back! How to Re-Engage Inactive Email Supporters

Kivi's Nonprofit Communications Blog

According to M+R Benchmarks, on average, about 24% of subscribers are considered inactive. What’s a nonprofit communicator to do? Practice your ABC’s (Always Be Acquiring), AND offer content worth subscribing to, AND…how about rekindling and reconnecting with your inactives!

How to Respond to a National Tragedy

Getting Attention

My gut is that’s how many of your supporters and prospects are feeling as well, and what will be top of mind for at least a few more days. Here’s how to communicate best post-catastrophe: 1) Stay relevant. 2) If your organization isn’t working to help the Newtown community or others affected by the tragedy, take a couple of days off. I believe in these causes, but they seem irrelevant today, and are likely to tomorrow.

How to Ask for a Bequest…And Get It

Kivi's Nonprofit Communications Blog

Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. A simple plan might include: Writing a vision statement that lets donors know how their bequest will help the organization for future generations.

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7 steps to decline donations you can’t accept

iMarketSmart

One of my customers got the following response to a survey request: “Why on earth would I respond to this survey when the gift of property I offered to the university was declined (which I sold within the year for $150,000.00). In my opinion your refusal speaks to the shortsightedness and ineptness of those who review such proposed gifts.” That led me to wonder, what is the cost of declining a gift you don’t want to (or can’t) accept?

How to Make Your Messaging More Relevant

Kivi's Nonprofit Communications Blog

I’m headed to Austin, Texas today to teach a workshop I’m calling “So What and Who Cares? question by making your messaging as relevant as possible to the people you are communicating with. to convey those core messages.

How to Turn Donors Into Raving Fans

J Campbell Social Marketing

In the post, she uploaded a photo of the wonderful thank you note that was sent to her son from the Jimmy Fund Clinic. With the photo, she described how much this meant to her young son, as he had donated some of his Christmas money and allowance money that he worked so hard to earn.

Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

Kivi's Nonprofit Communications Blog

In their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M. Sull and Eisenhardt offer three different kinds of rules to provide frameworks for making better decisions: Boundary Rules, Prioritizing Rules, and Stopping Rules.

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How To Tell Your Strength Story: Nonprofit Storytelling #5 1/2

Getting Attention

This is the last in my six types of stories your organization has to tell series on how to find, shape and share your strength story. Prospects will think you’re just like every other nonprofit, and that’s death to us marketers and fundraisers.

How to make the right fundraising decision every time

Wild Woman Fundraising

How can you make the right fundraising decision every time? It’s tied to it, intimately. The right fundraising decision comes from face to face connections with individuals. And individuals are driven to give by relationships. Fundraising is tied to your family.