How to Choose Between Two Words

Kivi's Nonprofit Communications Blog

So I made the decision to go with “line” based on a Google Trends search. When we revamped our blog categories earlier this year, I used Google Trends when I was waffling about which terms to use. Have you used Google Trends to settle an argument about word choices?

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How to Rock Instagram without Photos

Kivi's Nonprofit Communications Blog

A post shared by ACLU (@aclu_nationwide) on Apr 30, 2019 at 4:43pm PDT So don’t use “we have nothing to photograph” as an excuse to ignore Instagram. The post How to Rock Instagram without Photos appeared first on Kivi's Nonprofit Communications Blog.

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How to Handle Negative Online Comments

Kivi's Nonprofit Communications Blog

After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal. Even when you post to a seemingly friendly venue, anonymous commenters are often ready to pounce. And some of them will want to challenge you.

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How to Make the Most of a Television Interview

Kivi's Nonprofit Communications Blog

One of our nonprofit clients just landed a great opportunity to appear live on a cable network to talk about her organization’s mission. I’m confident she’s going to do a great job. As with most forms of communication, you want to avoid using jargon.

How to Connect Email Engagement to Your Big Goals

Kivi's Nonprofit Communications Blog

This week I’ve spent several days working over our marketing metrics here at Nonprofit Marketing Guide, especially related to email engagement. But to really connect your email engagement to your bigger organizational goals, you need a lot more information.

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How to Amplify Your Nonprofit’s Message

Kivi's Nonprofit Communications Blog

You want others to get the word out about you and your cause. You want them to be talking about you. Everyone wants to know how to make that happen. If your message doesn’t resonate with your audience, it doesn’t matter what you’ve done to that point. To get people talking about you (in a good way), your message needs to be both talkable” and “walkable.”

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How to Raise Money Using Facebook Stories

J Campbell Social Marketing

Being a brand new feature, Facebook is trying to make Stories easier to share and more appealing to their users. So in order to fully take advantage of this new feature, nonprofits need to get their communities to create Fundraisers on their behalf.

How to ask your board members for year-end gifts


So I found this article by Gail Perry to be very enlightening. In it, she explains how to tackle the delicate process of annual gift solicitation of board members. Interestingly, the key to the solicitation happens behind the scenes. But you’ll really want to check out her article because she also includes some “DON’Ts” that you will want to read. Show them why they need to give. Click to tweet!

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How to structure and staff your planned gift shop for the 21st century


Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. I think nonprofits tend to fail when it comes to “getting the right people in the right seats.” Attend to needs.

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Do You Have Decision Fatigue? Learn the Symptoms and How to Fight It #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

How many decisions do you think you have you made today? My husband can attest to this). According to John M. If you want to get into the psychology behind it, see The Strength Model of Self-Control or Decision Fatigue Exhausts Self-Regulatory Resources ).

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How to prep for your next big ask


There’s a ton of information out there about how to ask for a donation. So I thought I’d help with what I believe is the simplest way to prep for your next big ask. Possibly talk to your friends about your answers (the experienced and successful ones).

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How to keep your donors in 2016


I believe this has led many nonprofits to focus instead on continuously acquiring more donors. Simply stated, it’s easier for a staff member to sign another purchase order to send out more junk mail or to blast out more spam than to engage deeply with their current donor base.

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How to Choose a PR Firm for Your Nonprofit

Kivi's Nonprofit Communications Blog

But there are times when your in-house resources simply aren’t enough and you need to hire some outside help. But it doesn’t have to be. Without the right help, you run the risk of damaging your nonprofit’s reputation and its ability to raise money.

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How to Coach Others to Be Better Nonprofit Writers

Kivi's Nonprofit Communications Blog

We are often trying to accomplish many different things with nonprofit content, and depending on the goal and the intended reader, the style of writing will change. That’s why we’ve assembled some great advice from professional editors about how to coach writers in the workplace.

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How to Build Donor Loyalty

Kivi's Nonprofit Communications Blog

We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. He knows how to increase the lifetime value of your donor database.

How to Improve and Develop Process at Your Nonprofit


In the world of for-profit businesses there are myriad books , webinars , and even conferences you can attend to help you become a “process” master. Yet, when it comes to nonprofit organizations the literature is fewer and farther between. How to improve or implement a new process.

Learn How to Measure Communications Effectiveness

Kivi's Nonprofit Communications Blog

But your work as a nonprofit communicator is essential to your nonprofit’s success. And it’s time for you to prove it by showing them what actually works (and what doesn’t). Join us tomorrow and learn how to prove how essential your work is during our next two-part webinar series: Measuring the Effectiveness of Your Communications Work. One of the only webinars on this topic that truly got to the heart of this work.”

How to Make Your Year-End Media Pitch

Kivi's Nonprofit Communications Blog

It keeps getting harder for nonprofits to get news coverage — particularly in local markets where media organizations are slashing their reporting staffs and shrinking their news holes. If you’re looking to grab some headlines before the end of the year, you need to act soon.

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Your 3-step plan to get 100X more revenue


According to the Wall Street Journal , people put their wealth in lots of places, but not in liquid assets. So it makes sense to aim in that direction. So, here are 3 simple strategies to help you fish where the fishing is good: 1. Most money is not cash.

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How to Raise Money On Instagram Using the Donation Sticker

J Campbell Social Marketing

Yes, it may seem like a shiny new object to chase around. 2) In a landscape of stagnant social media platform growth and engagement, Instagram Stories (where the Donation Sticker lives) continue to be a marketing beacon of hope. This is the wrong question to ask.

How to effectively interact with donors

Fundraising Coach

Getting to know them. But if you've had years and years of only focusing on your nonprofit and what you do and how great your staff is, interacting with donors can be really hard. Often it helps to have simple lists to get us started.

REVEALED: Jerry Panas’ secrets of attracting wealthy supporters


In January, Inside Philanthropy interviewed legendary fundraiser Jerold Panas to discover his secrets of attracting wealthy supporters. Go in person to get the most generous contributions. Avoid dining with donors in restaurants; they make it hard for you to focus on them. Bring two, three, four or more to meetings with donors as long as they have something to add. Remember to ask. Related Posts: >>The Rule of 7 vs. 3 to 1 Fundraising. >>Is

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How to Shorten Your To-Do List

Kivi's Nonprofit Communications Blog

Every communications director has a to-do list a mile long, and it gets longer every day. What’s the secret to keeping that list in check? It’s all about creating a workflow for ideas BEFORE they make it onto your editorial calendar or to-do list.

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How to Create Your Professional Development Plan

Kivi's Nonprofit Communications Blog

Forge Your Path to Success with a Professional Development Plan. Join us this Thursday for our next BUDGET-FRIENDLY webinar: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan. How to Rate Your Own Skills. How to Set Goals.

How to Collect Donor Data Without Being Annoying

Kivi's Nonprofit Communications Blog

One of my first questions for any new nonprofit client is: How good is your data? I’m not asking if they have data, but how good is it? As a marketer, I want to build communication strategies that are founded on research and real insights from everyday donors. Rachel Clemens.

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How to Communicate through Distraction

Getting Attention

How many times did you get distracted already today? It’s no secret that we need to communicate quickly, briefly and on point to grab the attention of folks in a near constant stage of distraction. For most of us, the answer is “not as much as I would like to.”.

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How to think about major gifts


Looking at it this way means that everything that happens with the donor is strategically and relationally knitted together to create a major gift pipeline since the end objective is to serve a donor’s passions and interests in a manner that encourages them to give to their potential.”

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How to use verbatims and digital body language to raise more money


Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing). Getting to know your supporters is a humongous key to success. How many minutes they spend on a certain page.

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How to Market and Promote Your Nonprofit Giving Day

J Campbell Social Marketing

Welcome to the seventh episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks. Our group is a place for nonprofit marketers, fundraisers, and social media nerds to share challenges, ask questions, and give advice.

How to Make Your Nonprofit Writing More Conversational

Kivi's Nonprofit Communications Blog

Are you struggling to inspire your readers? You need to write like you’re in a conversation as opposed to a lecture. Who wants to be lectured to? Like it or not, the world just isn’t as formal as it used to be. Does it sound natural to you?

#DESIGN: How To Follow The Branding Guidelines Of Facebook

Non Profit Marketing 360

Usually those entities want the general public to use their logo, etc, as such use can mean free publicity. But the fact is, almost any organization that took the time to develop a color scheme, logo, or other materials also worked with their design consultants to develop a style guide.

How To Juggle Snakes & Apples

NonProfit Branding

You know how to brand a nonprofit. While delivering your mission and trying to control expense. While … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection crisis communications cutting costs how to brand nonprofit management nonprofit morale nonprofit stewardshipIn today’s economy, protecting that brand is equally important.

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How to Define Roles on Communications Projects

Kivi's Nonprofit Communications Blog

You can get clarity on important elements of your work processes, like who needs to be consulted and who has the final decision, using a simple roles and responsibilities framework. This person has information or resources needed by “R” to complete the work.

How to Use LinkedIn to Level Up Your Nonprofit

J Campbell Social Marketing

Previously, Angela spent 20+ years in high-tech and brings extensive experience leading global teams and products to the market. She spent sometime with us to talk all things LinkedIn – namely, is it worth it? And how to start? How to best use video on the platform.

How to ASSURE a Gift

A Small Change

This is a great way to help our board members (and staff) remember each important step in the solicitation process. Maybe mention how the money was spent or what difference it made. S – Story – Tell a story that talks about an area of interest to your donor.

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How to Go from “Plain Content” to “Content Marketing”

Kivi's Nonprofit Communications Blog

To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format that people will find attractive and relevant. Second, use that content to further your marketing objectives. You put out a lot of content, but you are really just talking to the same people all the time. How could you change the format of that content to attract new people? Or 3 Steps to Take When. ?

How to Write Captivating Stories Your Audience Will Love

J Campbell Social Marketing

How can nonprofits get their message seen by the right people? How can we not only get heard – but listened to? The power of storytelling in undeniable, and has not changed since humans began to communicate. . Our innate human nature wants to know what happened.

How to Join Us in October

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: October 5: How to Create a Thank-You Video for Supporters Before Thanksgiving with Kivi Leroux Miller. Learn everything you need to create a great thank-you video just in time for Thanksgiving.

How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. After watching a video, 64% of people are more likely to make a purchase online. To gain social capital.

How to Handle Negative Comments on Facebook

Kivi's Nonprofit Communications Blog

We recently had this question pop up on our All-Access Pass Holder’s private Facebook Group: “How do you respond to negative or misinformed reviews of your organization on Facebook? Do you respond to each one? I invite them to a personal dialog.

How to Spot & Gather Strong Stories

Getting Attention

When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets. But it can be tough to source the right stories. Here’s how: 1) Clarify Who Does What.

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How to Attract and Keep More Monthly Donors


Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future.

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How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Want to get the biggest bang for your branding buck? They bring us right to Burke’s Unified Law of Mug Power : Without a logo, a generic thing holds a beverage, but no affection. There is an incredible nonprofit bonus to the cost/benefit of logo mugs as branding tools! .

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