How To Market Your Planned Giving Program

Kivi's Nonprofit Communications Blog

Today Tony Martignetti joins us to talk about marketing your bequests program. But here’s the thing: your donors won’t think to include your organization in their wills unless you ask them. Here’s some quick advice on how to communicate about Planned Giving across a number of channels.

How to Write a Collaborative Communications Strategy

Kivi's Nonprofit Communications Blog

When Cathy White shared with our Mentoring Program participants the collaborative process she went through to create her communications strategy, I knew other communications directors would be interested in hearing about it too. Taking the Next Draft Back to the Teams.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Be Relevant Now (And What NOT to Say)

Kivi's Nonprofit Communications Blog

Nonprofit communicators are full of anxiety right now about messaging, from what to say, to how often, and where to say it. Should we stop messaging if our work has nothing to do with coronavirus? OK, so how can we communicate in a relevant way?

How to ask your board members for year-end gifts

iMarketSmart

So I found this article by Gail Perry to be very enlightening. In it, she explains how to tackle the delicate process of annual gift solicitation of board members. Interestingly, the key to the solicitation happens behind the scenes. But you’ll really want to check out her article because she also includes some “DON’Ts” that you will want to read. Show them why they need to give. Click to tweet!

How To 109

How to Stage a Successful Virtual News Conference

Kivi's Nonprofit Communications Blog

The nonprofit One Warm Coat used a virtual news conference to kick off its annual winter coat drive campaign. These advantages include: Logistics — On-site press conferences have always been labor-intensive, with the need to find the right location and proper supporting visuals.

News 197

How to Make Your Media Pitches Camera Ready

Kivi's Nonprofit Communications Blog

And many local TV news stations have fewer camera people on staff to capture live video than they did even a few years ago. To compensate, they rely on submitted photos, graphics, and video to help fill in the gaps. You know that a picture is worth 1,000 words.

How To 193

How to Prepare Your Nonprofit for a PR Crisis

Kivi's Nonprofit Communications Blog

Sometimes, bad things happen to good organizations. Because of this, even the best-run nonprofits need to have a crisis communications plan. But you can be ready to respond quickly and appropriately. Here’s how: Create a crisis team. Be ready to move quickly.

PR 248

How to Rock Instagram without Photos

Kivi's Nonprofit Communications Blog

A post shared by ACLU (@aclu_nationwide) on Apr 30, 2019 at 4:43pm PDT So don’t use “we have nothing to photograph” as an excuse to ignore Instagram. Follow the ACLU and other organizations like it, and you’ll see lots of ways to successfully engage supporters even without beautiful photography. The post How to Rock Instagram without Photos appeared first on Kivi's Nonprofit Communications Blog.

Photos 197

A Screenshot Tutorial on How to Create a Facebook Group

Kivi's Nonprofit Communications Blog

One of the recommendations in Facebook’s media guide – Global Coronavirus Resource: Connecting People During the COVID-19 Pandemic – was to use Facebook Groups to connect with people. In other words, don’t just create a Facebook Group to have one.

Groups 221

How to Choose Between Two Words

Kivi's Nonprofit Communications Blog

So I made the decision to go with “line” based on a Google Trends search. When we revamped our blog categories earlier this year, I used Google Trends when I was waffling about which terms to use. I still hear that some people are reluctant to use the words “nonprofit marketing” to describe what they do, instead preferring the word “nonprofit communications.” Have you used Google Trends to settle an argument about word choices?

Words 178

How To Fine Tune Your Email Marketing For Gen Z

J Campbell Social Marketing

It’s more than likely because you’re making common mistakes and weren’t able to attract their attention from the outset. Below, I’ll take a quick look at the importance of using email marketing to reach Gen Z. Pay Attention To Gen Z.

How to Handle Negative Online Comments

Kivi's Nonprofit Communications Blog

After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal. Soon after it appeared, the client received a flood of positive responses, an invitation to speak at a conference, and a nice bump in new registrants to his email list. Even when you post to a seemingly friendly venue, anonymous commenters are often ready to pounce. Ask the news outlet that posted your piece to disable the comments?

Online 199

How to Get New Donors Through Digital Marketing

J Campbell Social Marketing

He expected to work in a cause-focused career when he grew up, but was surprised to discover his passion for business. Chris came on my Facebook Live stream to show a simple way to acquire new donors through digital marketing. How to find people that you can help.

How to Get Your Nonprofit’s Story Told During Covid-19

Kivi's Nonprofit Communications Blog

It’s not easy for nonprofits to get news coverage. As the news industry has changed, fewer journalists have nonprofits as part of their beat — and during Covid-19, most have been reassigned to cover some aspect of the pandemic. Flickr Creative Commons photo by Steve Bustin.

How To 212

How to Plan Your 2021 Social Media Marketing Calendar

J Campbell Social Marketing

Sign up for the free Nonprofit Marketing Summit to see this session live! With all the noise on social media as well as serious legal and ethical considerations clouding the platforms, how can nonprofits continue to reach their supporters and spread their messages online? .

How to Work From Home

Mission Minded

Is concern over the spread of Coronavirus leading you to work from home? As more and more businesses choose to. The post How to Work From Home appeared first on Mission Minded.

Work 95

How to Write a Nonprofit Social Media Policy

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . Work to create clear and concise policies that empower and educate all staff and volunteers. .

How to Set a Manageable Social Media Posting Schedule

J Campbell Social Marketing

Between answering emails, attending meetings, coordinating events, and more, who has time to maintain more than one social media account? How can you set and maintain a manageable social media posting schedule for your nonprofit? You are contributing to their lives.

How to Build Donor Loyalty

Kivi's Nonprofit Communications Blog

We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. He knows how to increase the lifetime value of your donor database.

How to Use Your Nonprofit CRM to Build a Social Media Ambassador Program

J Campbell Social Marketing

Tim came on my Facebook Live stream to share specific tips and steps to use your nonprofit CRM to create a social media ambassador program. How To Use Your Nonprofit CRM To Create A Social Media Ambassador Program . Where to find social media ambassadors.

CRM 259

Complacency is a prelude to disaster

iMarketSmart

Over 10 years ago, when I sold direct marketing services and printing to nonprofits in the DC region, I made a huge sign and put it above my cubicle’s desk to ensure that I’d read it each morning. In bold black letters it simply read: “ Complacency Is A Prelude To Disaster!” ” Having it above my desk consistently reminded me to fear a false sense of security, always look over my shoulder, and never rest on my laurels.

How To 116

How to Measure Nonprofit Social Media Success and Document Results

J Campbell Social Marketing

This is a small excerpt from my book, How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days, out now! . I think it’s fantastic when nonprofits want to measure social media success and document their results. Go back to your goals.

How to Learn More about Your Current Social Media Followers

Kivi's Nonprofit Communications Blog

They have all the usual channels set up and your job is to improve engagement. The first rule of creating engaging content is to know WHO you are trying to engage. Segmenting to your organic social media followers is also limited. Go to each platform and see what you find.

How to structure and staff your planned gift shop for the 21st century

iMarketSmart

Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. I think nonprofits tend to fail when it comes to “getting the right people in the right seats.” ” Too often they make people do things they don’t want to do and/or aren’t good at doing. Yet most nonprofits force them to perform those tasks. Attend to needs.

How To 131

How to Get People to Join Your New Facebook Group

Kivi's Nonprofit Communications Blog

Yesterday, I shared a tutorial on how to create your Facebook Group , and now that it’s all set up, it’s time to invite your members! But first, we have to make sure you actually answered a couple of the questions I asked yesterday.

Groups 182

How to prep for your next big ask

iMarketSmart

There’s a ton of information out there about how to ask for a donation. So I thought I’d help with what I believe is the simplest way to prep for your next big ask. Possibly talk to your friends about your answers (the experienced and successful ones). Talk to some donors about your answers to get their perspective. Did you just say to yourself, “Nah, I can wing it”?

How To 122

How to Take Care of Yourself This Season #NPCOMMLIFE

Kivi's Nonprofit Communications Blog

It’s very important to us that you take care of yourself. You have people to help and planets to save! And for more tips on how you can better handle the end of the year, read the articles below. They Don’t Have to Stress Out Your Team by Jennifer Moss.

How to keep your donors in 2016

iMarketSmart

I believe this has led many nonprofits to focus instead on continuously acquiring more donors. Simply stated, it’s easier for a staff member to sign another purchase order to send out more junk mail or to blast out more spam than to engage deeply with their current donor base. Too many nonprofits just don’t have enough time or staff to focus on serious, strategic, retention-oriented marketing initiatives.

How To 100

How to Convert Social Media Fans and Followers Into Donors and Long-Term Supporters

J Campbell Social Marketing

How to convert social media fans and followers into donors and long-term supporters? While it certainly is possible to have a strategy to turn our social media communities into supporters, two caveats remain: . You must use these channels to build up trust first. .

How to Project Your Planned Gift Potential

iMarketSmart

“I owe a great deal of thanks to the person who invested in planned giving 15 years ago.”. I was sitting in the crowd at the 2019 ANA Chicago Nonprofit Conference, listening to the presentation titled “Retaining Your Sustaining Donors” when my ears perked up. What to do next?

Plan 130

How to Raise Money Using Facebook Stories

J Campbell Social Marketing

Being a brand new feature, Facebook is trying to make Stories easier to share and more appealing to their users. Due to the success of the Instagram Donation sticker , which is only available in Instagram Stories, Facebook has just rolled out a comparable way to raise money inside Facebook Stories. So in order to fully take advantage of this new feature, nonprofits need to get their communities to create Fundraisers on their behalf.

How to Address Negative Online Comments About Your Nonprofit

J Campbell Social Marketing

Addressing negative online comments about your nonprofit – something that every single nonprofit social media manager has had to deal with at one point or another. . Do we have to address them or can we just delete them? The short answer to dealing with negativity online? .

Online 250

Learn How to Measure Communications Effectiveness

Kivi's Nonprofit Communications Blog

But your work as a nonprofit communicator is essential to your nonprofit’s success. And it’s time for you to prove it by showing them what actually works (and what doesn’t). Join us tomorrow and learn how to prove how essential your work is during our next two-part webinar series: Measuring the Effectiveness of Your Communications Work. One of the only webinars on this topic that truly got to the heart of this work.”

How to Make the Most of a Television Interview

Kivi's Nonprofit Communications Blog

One of our nonprofit clients just landed a great opportunity to appear live on a cable network to talk about her organization’s mission. I’m confident she’s going to do a great job. Not only do you have to know your stuff, you also have to know how to carry yourself in front of a camera. To succeed on camera, you have to know your stuff — and it helps to be able to think quickly and provide succinct answers in simple language.

How to Get Your Email Marketing in Shape for Year-End Campaigns

Kivi's Nonprofit Communications Blog

How will you stand out in a sea of appeals? Well first things first – before they can decide whether they want to open your email, it has to be delivered to their inbox. Best Ways to Clean Up Your List: Remove emails that have bounced more than once.

REVEALED: Jerry Panas’ secrets of attracting wealthy supporters

iMarketSmart

In January, Inside Philanthropy interviewed legendary fundraiser Jerold Panas to discover his secrets of attracting wealthy supporters. Go in person to get the most generous contributions. Avoid dining with donors in restaurants; they make it hard for you to focus on them. Bring two, three, four or more to meetings with donors as long as they have something to add. Remember to ask. Related Posts: >>The Rule of 7 vs. 3 to 1 Fundraising. >>Is

How To 116

Detailing December: A BIG Training Discount and How to Create Style Guides and Annual Reports

Kivi's Nonprofit Communications Blog

December 8th and 10th: How to Create an Awesome 2020 Nonprofit Annual Report with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to create an engaging nonprofit annual report that will actually get read.

How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign

J Campbell Social Marketing

Register to get the replay of this webinar on demand: How to Plan and Launch an Emergency Nonprofit Crowdfunding Campaign . Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs.

Instagram Stories: How To Start Using Them For Your Nonprofit

J Campbell Social Marketing

300 hours of video are uploaded to YouTube every minute. Every day it seems to get harder to reach the people who care, let alone get new people into the fold and excited about your cause. And that coveted younger audience you want to reach so desperately?

How To 166

How To Juggle Snakes & Apples

NonProfit Branding

You know how to brand a nonprofit. While delivering your mission and trying to control expense. While … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection crisis communications cutting costs how to brand nonprofit management nonprofit morale nonprofit stewardshipIn today’s economy, protecting that brand is equally important.

How To 109

How to Ask for Nonprofit Emergency Funds During Coronavirus – #NonprofitEmployeeRelief

J Campbell Social Marketing

Has your nonprofit been struggling to ask for emergency funds in the current coronavirus crisis? Are you wondering how to ask without sounding alarmist, tone deaf, and/or insensitive? Read more: How to Start a Coronavirus Relief Fund for Nonprofit Employees.

How To 203

How to Stand Out In the Inbox – Email Marketing Mastery for Nonprofits

J Campbell Social Marketing

Brand new live training: How to Stand Out In the Inbox – Email Marketing Mastery for Nonprofits. How to get your emails delivered, opened, and read -and how to build a community anxious to hear from you! Enroll in Course for $47.

Week of Freebies, Day 4: How to Say Thank You – A Guide for Nonprofits

Kivi's Nonprofit Communications Blog

Be sure your ready to say thank you to all of those new donors you’re getting this week with another new download: How to Say Thank You: A Guide for Nonprofits. Want to do your best work as a nonprofit communicator in 2021? Happy Holidays!

Guide 165