How to Rock Instagram without Photos

Kivi's Nonprofit Communications Blog

A post shared by ACLU (@aclu_nationwide) on Apr 30, 2019 at 4:43pm PDT So don’t use “we have nothing to photograph” as an excuse to ignore Instagram. The post How to Rock Instagram without Photos appeared first on Kivi's Nonprofit Communications Blog.

Photos 254

How to Handle Negative Online Comments

Kivi's Nonprofit Communications Blog

After months of talking about his desire to get an opinion piece published in The Chronicle of Philanthropy, he achieved his goal. Even when you post to a seemingly friendly venue, anonymous commenters are often ready to pounce. And some of them will want to challenge you.

Online 259

How to Amplify Your Nonprofit’s Message

Kivi's Nonprofit Communications Blog

You want others to get the word out about you and your cause. You want them to be talking about you. Everyone wants to know how to make that happen. If your message doesn’t resonate with your audience, it doesn’t matter what you’ve done to that point. To get people talking about you (in a good way), your message needs to be both talkable” and “walkable.”

How To 185

How to Coach Others to Be Better Nonprofit Writers

Kivi's Nonprofit Communications Blog

We are often trying to accomplish many different things with nonprofit content, and depending on the goal and the intended reader, the style of writing will change. That’s why we’ve assembled some great advice from professional editors about how to coach writers in the workplace.

How To 187

How to Choose a PR Firm for Your Nonprofit

Kivi's Nonprofit Communications Blog

But there are times when your in-house resources simply aren’t enough and you need to hire some outside help. But it doesn’t have to be. Without the right help, you run the risk of damaging your nonprofit’s reputation and its ability to raise money.

PR 220

How to Build Donor Loyalty

Kivi's Nonprofit Communications Blog

We are very excited to have donor research expert Adrian Sargeant join us for a brand new webinar this month on donor loyalty. Adrian will show you the latest research and findings from the world of donor retention and how you can apply it during a BRAND NEW WEBINAR you won’t want to miss: How to Build Donor Loyalty: Lessons from Testing and Research. He knows how to increase the lifetime value of your donor database.

Complacency is a prelude to disaster

iMarketSmart

Over 10 years ago, when I sold direct marketing services and printing to nonprofits in the DC region, I made a huge sign and put it above my cubicle’s desk to ensure that I’d read it each morning. Why the only thing to fear is fear itself. I know, change is hard.

How To 151

Learn How to Measure Communications Effectiveness

Kivi's Nonprofit Communications Blog

But your work as a nonprofit communicator is essential to your nonprofit’s success. And it’s time for you to prove it by showing them what actually works (and what doesn’t). Join us tomorrow and learn how to prove how essential your work is during our next two-part webinar series: Measuring the Effectiveness of Your Communications Work. One of the only webinars on this topic that truly got to the heart of this work.”

How to structure and staff your planned gift shop for the 21st century

iMarketSmart

Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. I think nonprofits tend to fail when it comes to “getting the right people in the right seats.” Attend to needs.

How To 170

How to ask your board members for year-end gifts

iMarketSmart

So I found this article by Gail Perry to be very enlightening. In it, she explains how to tackle the delicate process of annual gift solicitation of board members. Interestingly, the key to the solicitation happens behind the scenes. But you’ll really want to check out her article because she also includes some “DON’Ts” that you will want to read. Show them why they need to give. Click to tweet!

How To 109

How to Use LinkedIn to Level Up Your Nonprofit

J Campbell Social Marketing

Previously, Angela spent 20+ years in high-tech and brings extensive experience leading global teams and products to the market. She spent sometime with us to talk all things LinkedIn – namely, is it worth it? And how to start? How to best use video on the platform.

How to Use LinkedIn to Level Up Your Nonprofit

J Campbell Social Marketing

Previously, Angela spent 20+ years in high-tech and brings extensive experience leading global teams and products to the market. She spent sometime with us to talk all things LinkedIn – namely, is it worth it? And how to start? How to best use video on the platform.

How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. After watching a video, 64% of people are more likely to make a purchase online. To gain social capital.

How to Make Your Year-End Media Pitch

Kivi's Nonprofit Communications Blog

It keeps getting harder for nonprofits to get news coverage — particularly in local markets where media organizations are slashing their reporting staffs and shrinking their news holes. If you’re looking to grab some headlines before the end of the year, you need to act soon.

Media 192

How to prep for your next big ask

iMarketSmart

There’s a ton of information out there about how to ask for a donation. So I thought I’d help with what I believe is the simplest way to prep for your next big ask. Possibly talk to your friends about your answers (the experienced and successful ones).

How To 158

How to keep your donors in 2016

iMarketSmart

I believe this has led many nonprofits to focus instead on continuously acquiring more donors. Simply stated, it’s easier for a staff member to sign another purchase order to send out more junk mail or to blast out more spam than to engage deeply with their current donor base.

How To 130

How to Market and Promote Your Nonprofit Giving Day

J Campbell Social Marketing

Welcome to the seventh episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks. Our group is a place for nonprofit marketers, fundraisers, and social media nerds to share challenges, ask questions, and give advice.

How to Create Your Professional Development Plan

Kivi's Nonprofit Communications Blog

Forge Your Path to Success with a Professional Development Plan. Join us this Thursday for our next BUDGET-FRIENDLY webinar: For Nonprofit Communications Staff Only: How to Create Your Professional Development Plan. How to Rate Your Own Skills. How to Set Goals.

#DESIGN: How To Follow The Branding Guidelines Of Facebook

Non Profit Marketing 360

Usually those entities want the general public to use their logo, etc, as such use can mean free publicity. But the fact is, almost any organization that took the time to develop a color scheme, logo, or other materials also worked with their design consultants to develop a style guide.

How To Juggle Snakes & Apples

NonProfit Branding

You know how to brand a nonprofit. While delivering your mission and trying to control expense. While … Continue reading → CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection crisis communications cutting costs how to brand nonprofit management nonprofit morale nonprofit stewardshipIn today’s economy, protecting that brand is equally important.

How To 109

How to ASSURE a Gift

A Small Change

This is a great way to help our board members (and staff) remember each important step in the solicitation process. Maybe mention how the money was spent or what difference it made. S – Story – Tell a story that talks about an area of interest to your donor.

How To 206

How to Attract and Keep More Monthly Donors

EveryAction

Monthly donor or sustainer programs are a relatively low-effort and high-impact way to increase donor retention and donor lifetime value, while also providing a steady and predictable stream of revenue that can help your nonprofit better budget and plan for the future.

How To 198

How to Collect Donor Data Without Being Annoying

Kivi's Nonprofit Communications Blog

One of my first questions for any new nonprofit client is: How good is your data? I’m not asking if they have data, but how good is it? As a marketer, I want to build communication strategies that are founded on research and real insights from everyday donors. Rachel Clemens.

How To 208

How to Go from “Plain Content” to “Content Marketing”

Kivi's Nonprofit Communications Blog

To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format that people will find attractive and relevant. Second, use that content to further your marketing objectives. You put out a lot of content, but you are really just talking to the same people all the time. How could you change the format of that content to attract new people? Or 3 Steps to Take When. ?

How To Brand A Nonprofit With Low Cost & High Impact

NonProfit Branding

Want to get the biggest bang for your branding buck? They bring us right to Burke’s Unified Law of Mug Power : Without a logo, a generic thing holds a beverage, but no affection. There is an incredible nonprofit bonus to the cost/benefit of logo mugs as branding tools! .

Cost 163

How to Shorten Your To-Do List

Kivi's Nonprofit Communications Blog

Every communications director has a to-do list a mile long, and it gets longer every day. What’s the secret to keeping that list in check? It’s all about creating a workflow for ideas BEFORE they make it onto your editorial calendar or to-do list.

List 154

How to Join Us in October

Kivi's Nonprofit Communications Blog

Here’s what’s happening at Nonprofit Marketing Guide this month: Online Training: October 5: How to Create a Thank-You Video for Supporters Before Thanksgiving with Kivi Leroux Miller. Learn everything you need to create a great thank-you video just in time for Thanksgiving.

How to Make Your Nonprofit Writing More Conversational

Kivi's Nonprofit Communications Blog

Are you struggling to inspire your readers? You need to write like you’re in a conversation as opposed to a lecture. Who wants to be lectured to? Like it or not, the world just isn’t as formal as it used to be. Does it sound natural to you?

How to create a monthly giving program.

A Small Change

Terrific follow up post on the ‘how to’ of monthly giving from our friend Josh Collier at Tacoma YFC : Okay, you’re sold, monthly giving should be more than an option on a response card. Would love to hear the names of some of your monthly giving programs?

How to Define Roles on Communications Projects

Kivi's Nonprofit Communications Blog

You can get clarity on important elements of your work processes, like who needs to be consulted and who has the final decision, using a simple roles and responsibilities framework. This person has information or resources needed by “R” to complete the work.

How to Handle Negative Comments on Facebook

Kivi's Nonprofit Communications Blog

We recently had this question pop up on our All-Access Pass Holder’s private Facebook Group: “How do you respond to negative or misinformed reviews of your organization on Facebook? Do you respond to each one? I invite them to a personal dialog.

How to Get Retweeted

Kivi's Nonprofit Communications Blog

If you aren’t sure about the best way for your nonprofit to use Twitter , this webinar will clear that up for you. I asked John to share some of his favorite Twitter tips, and he replied with 13 ways to get retweeted. How would someone like Shel Silverstein tweet ?

How To 225

Tomorrow – Learn How to TACTFULLY Ask for Bequests

Kivi's Nonprofit Communications Blog

Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. A simple plan might include: Writing a vision statement that lets donors know how their bequest will help the organization for future generations.

FAQ 153

How to Talk to Your Boss About Offensive Communications

Kivi's Nonprofit Communications Blog

While you probably can’t control your uncle, as part of your organization’s communications staff, you do have a responsibility to acknowledge those “crunches” and do something about them. Talking to your boss, board, and co-workers about language that divides.

How To 178

#DESIGN: How To Follow The Branding Guidelines Of Twitter

Non Profit Marketing 360

If you want to have a good relationship between your organization and the folks at Twitter who have done so much to get news of your organization out to their millions of users, you best check out their corporate style guide. And no. Birds of a feather?

How to Get Ready for Your Year-End Appeal

Ann Green

You don’t need to mourn the end of summer yet, but you should start planning for your year-end appeal. Many nonprofits rely on their year-end appeal for a good portion of their revenue so you want it to be successful. Use this checklist to help you get started.

#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

Non Profit Marketing 360

CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? One nice feature is that when your charity wants to promote a post, you set up whatever budget you want for that post.

#Fundraising: How To Apply For A Grant From Intel

Non Profit Marketing 360

This week in our ongoing periodic series on grant providers and how to apply for their support, we look at the tech company that helps build Microsoft and Apple computers: Intel. Your stories will help your peers in their efforts each and all of us to bring some change to the world.

How To 151

How to Address Common Digital Content Creation Challenges

J Campbell Social Marketing

Check back each Monday inside the Group to see if I answer your question! . I’m going to speak to the challenges that I address with my clients, and some that I’ve seen in the Group, and offer up some solutions for you. Not know what their audience wants to hear from them.

How to Get Award-Winning Email Engagement as a Nonprofit

Kivi's Nonprofit Communications Blog

When Jen Billow shared with her fellow Communications Director Mentoring Program participants that her organization, the Park City Education Foundation, had received accolades from Constant Contact for their awesome email engagement rates, everyone wanted to know how.

Awards 165

#Development: How To Make A Video And Make It Grow Your Outreach

Non Profit Marketing 360

We love to tell them, hear them, and watch them. But sometimes changing media can short-circuit our storytelling instincts as we work our way through the technology yet allow the narrative to dissolve. Telling stories is one of the elemental qualities of humans.

Your 3-step plan to get 100X more revenue

iMarketSmart

According to the Wall Street Journal , people put their wealth in lots of places, but not in liquid assets. So it makes sense to aim in that direction. So, here are 3 simple strategies to help you fish where the fishing is good: 1. Most money is not cash.

Plan 130

How to Get Program Staff to Use Your Editorial Calendar

Kivi's Nonprofit Communications Blog

You know how I feel about editorial calendars. Information about changing marketing needs was not being properly communicated to the right people. We were missing key opportunities to market efficiently. It was another thing added to their to-do list.