Trending Sources

Stop the Communications-Program Tug of War

Getting Attention

Are you in a tug of war with program colleagues for control of your communications? Raise your hand if you’ve run up against any of these challenges: Your colleague on the program side makes an outrageous communications demand based on a consumer marketing model.

Use What You Know to Help Tell Your Story

Kivi's Nonprofit Communications Blog

The Chicago-based nonprofit hired us to help develop their Social Impact Center online library of policy and advocacy research. Mainly they wanted to help their site users and staff to find and share their research. Lisa Brooks (L) and Gabriela Fitz (R).

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Firing Your Development Director? It’s not you, it’s me!

Wild Woman Fundraising

HELP WANTED – Organizations aren’t finding enough qualified candidates for the jobs. ” That’s right, nonprofits are putting all of that pressure on one person, and it needs to be about everyone helping the organization make more money, in whatever capacity they can.

RIDDLE: How do you measure the success (or failure) of your planned giving program?

iMarketSmart

Let’s see if you can help her figure it out. I was speaking with a client recently about the success he’s been experiencing with our software and strategies when he asked a really great question: “How can I measure the success of my planned giving program in comparison to others?”

The missing link in fundraising programs

Fundraising Coach

To help you're planning, here's an email I sent our Fundraising Kick subscribers yesterday. https://www.stephencovey.com/7habits/7habits-habit2.php Habit 2 is the missing link in major gift programs. You’re creating a blueprint for the relational infrastructure of your fundraising program. You’ve been kicked, Marc The missing link in fundraising programs This isn't just the case in major gifts.

2016 Mentoring Program – Registration Now Open

Kivi's Nonprofit Communications Blog

Registration has just opened for Session #9 of our Communications Director Mentoring Program , taking place January – June 2016. I admit it — this is my favorite program out of everything we do at Nonprofit Marketing Guide.

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5 Super Solid Ways To Engage Your Supporters Online (PLUS 28 Affordable Tools to Help You Do It)

Kivi's Nonprofit Communications Blog

Try one of these tried and true digital engagement tactics to strengthen your relationship, move members to act, and build support for your program and mission. How can we help? Are you out of ideas for engaging supporters online?

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71 sessions to help your hospital fundraising – for free!

Fundraising Coach

Bloom, Carl: How to Build a Direct Response Fundraising Program that Delivers High Value, Long-Term Return on Investment. McKinnon, Harvey: Run a Successful Monthly Giving Program for Your Hospital. Pitman, Marc: Grateful Patient Programs: Top 10 Best Practices.

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[Guest Post] Top 10 Tips for Growing Your Matching Gift Program

Fundraising Coach

Top 10 Tips for Growing Your Matching Gift Program. That’s the principle behind matching gift programs. To help you determine the good, the bad, and the ugly, here are the top ten tips for matching gift success!

How to create a monthly giving program.

A Small Change

Here are three keys to a successful monthly giving program: Invite people to join something (don’t merely ask them to give monthly): Now we’re talking about branding: creating a monthly giving program with a unique name and voice that fits with the mission of your organization.

EAST: A Method for Applying Insights in Social Marketing Programs

Social Marketing and Social Change

Help people plan their response to events. The point of EAST is that these are methods to apply after your learn about the people you intend to serve with your program and have selected the specific behavior you want to focus on with them - regardless of the theory you bring to the table.

Fundraising QuickStart Program

Get Fully Funded

A 6-Week Series to Help You Get Funding NOW! You’ve been asking for help to easily raise money for your nonprofit and now we have the perfect solution for you! ANNOUNCING THE FUNDRAISING QUICK START PROGRAM! That’s what you’ll find in the Fundraising QuickStart program.

Foursquare Cause Marketing Starts with Loyalty Programs

Selfish Giving

The challenge was Finagle’s traditional loyalty program, the Frequent Finagler , which was expensive and it wasn’t social. With just a bit of guidance from me, Finagle developed a new program that they are testing in a couple stores.

Productive Partnering with Program Peers—Outcomes Not Outputs

Getting Attention

Working productively with your program colleagues is a challenge you often discuss with me. You tell me how you do your best with limited resources and try to prioritize on what will advance organizational goals, but that your program colleagues frequently just don’t get it.

Help your corporate partners be brainiac cause marketers

Nonprofit Marketing Blog

When we translate this empathy into helping another person, our brains have another reaction: We’re rewarded with happy feelings, thanks to a dopamine dose to our brain’s pleasure center. image via the Sparkologist. As I’ve often written on this blog, human beings are inherently empathetic.

How I Started My First Monthly Giving Program

Nonprofit Marketing Blog

I didn’t have a monthly giving program and didn’t know how they worked, but I knew I had to think quickly—I could send her 12 reply envelopes so she could send in a gift each month. So that’s what I did, and my first-ever monthly giving program was born. I thought that would help us both keep up with what she had given. [Editor’s note: This week’s post on monthly giving comes from Sandy Rees.].

Do you have people from the community you help on your board?

Wild Woman Fundraising

I’ve written before about how quotas for women on our boards can help change the face of management, and how naive aid to africa is misplaced. She writes, “The People affected by the problem have to help define the solution.”

[Guest Post] 5 Reasons Your Peer to Peer Program is Failing

Fundraising Coach

5 Reasons Your Peer to Peer Program is Failing. It''s the fastest growing slice of the fundraising pie, and advances in technology, particularly in mobile, have helped create a perfect storm of effectiveness. Be on top of your program and trends and iterate and pivot where needed.

How DecentWork can take your nonprofit to the next level: Interview with Cathy Taylor, Executive Director, Ontario Nonprofit Network

Wild Woman Fundraising

So we’ve done some research that really helped us I guess strengthen our resolve that we know that creating decent work in the sector can improve the quality of life for our employees and support effective in impactful outcomes for organizations. That framework is very helpful for our sector.

8 ways to promote your planned giving program on Facebook

iMarketSmart

Can you help me add to this list? Announce a gift you recently received (a modest one… legacy gifts mostly come from average folks— not the rich) and say “thank you” 2. Promote a video about a legacy donor. Share a link to a legacy donor story.

How to Showcase Your Monthly Giving Program

Nonprofit Marketing Blog

What good is a monthly giving program if no one can learn more about how it will help further your mission? This week’s Recurring Giving Challenge lesson is all about highlighting your monthly giving program on your website. Helping them every month, of course.

How Employee Matching Gifts Can Help Your Fundraising Team Succeed

Ann Green

This guest post by Adam Weinger gives you some great tips to help you incorporate matching gifts into your fundraising. All you have to do is let your donors know about matching gift programs! Guest Post by Adam Weinger. Many of you are gearing up for your year-end fundraising campaign.

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[Guest Post] Helping board members maximize fundraising effort

Fundraising Coach

He helps organizations build better relationships with their supporters by finding social influencers on their email file and driving them engagement and conversion offers through social and email media. Ask them to Help with a Specific Promotion.

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Help Attack! Has Battle Plan for Cause Marketing

Selfish Giving

One of these people was David Neff , COO at Help Attack! As David explained, the premise behind Help Attack! Just as cause marketing was created to allow consumers to donate to good causes via their favorite businesses, Help Attack! Here’s how Help Attack!

6 tips to help board members work a room

Fundraising Coach

Last night, I was asked for some tips to help my fellow board members with a fundraising dinner on Thursday. It’s also helpful to look for people feeling lost. Here are some questions to help get conversation going. The dinner program will do that.

What does an LGBTQ nonprofit organization do?

Wild Woman Fundraising

So how do you help explain to people what each different organization does? Boston Glass: A drop-in center from the Justice Resource Institute to help GLBTQ people 13-25 hang out, get tested for HIV, and learn about healthy relationships.

How Millennials can help you boost corporate sponsorships

Nonprofit Marketing Blog

While the guide focuses on helping companies understand how social good can help them win over young talent, this ebook is packed with facts that nonprofits use to better engage Gen Y supporters, staff, and volunteers—as well as strengthen their value proposition to corporate sponsors.

Stories for Sustaining Programs

Social Marketing and Social Change

How can storytelling help public health and social programs become sustainable? That was the brief I was given to conduct two short workshops at a recent national meeting of substance abuse treatment programs.

Volunteers Helping Keeping Nonprofits Lights On

Diva Marketing Blog

Who better to help pass the word about an NPO's programs and mission but through the people who are passionate about the cause to the extend that they are giving of their time. All the ways that volunteers, and people who just want to help speard the word, are consolidated in an eBook.

The Best of Social Marketing in 2016

Social Marketing and Social Change

Assessing program coverage of two approaches to distributing a complementary feeding supplement to infants and young children in Ghana. Both delivery models were implemented sub-nationally as 1-year pilot programs, with the aim of informing the design of a scaled-up program.

Does the Raiser’s Edge Help Raise Money?

JCA Insights

Does any fundraising software really help raise money? Perhaps it would help to put these questions in context; how would you defend the expense of purchasing, maintaining and managing your fundraising software to your Board? The Raiser’s Edge has sophisticated functionality to manage virtually every facet of the most complex fundraising program, but it can only help raise money when senior leadership mandates that all staff use the system.

3 Resources to Help You Raise Six-Figures with Charity Pinups

Selfish Giving

As a former fundraiser for Children’s Miracle Network , he helped raise tens of millions of dollars with paper icons. Even a local pinup program can break six figures. Here are three sources that will help you join the six-figure club of charity pinup fundraisers. Paul R.

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The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. I took the unprecedented step of not including any of my own cause marketing programs. (I Here are the seven best local cause marketing programs for 2010.

Help KFC Earn Its Cause Marketing Wings

Selfish Giving

Franchise owners could team up with local “Main Street” organizations to support or fund community events or local beautification programs. Local franchises could promote and fund the contest through in-store point-of-sale programming and collateral.

What’s The Best Cause Marketing Program for My Business?

Selfish Giving

Once you have partner, the question becomes what should you do for a cause marketing program that will best serve the cause and your business (remembering, of course, that cause marketing is win-win). You can review the different types of cause marketing programs here.

Share Our Strength, Shake Shack Team Up for Pinup Program

Selfish Giving

If I’m The Pinup King , this program between Share Our Strength and Shake Shack is fit for one! The two have teamed up for a cause marketing pinup program called the Great American Shake Sale at ten Shake Shack locations on the East coast.

4 essential questions to ask yourself about your planned or major gift direct mail program

iMarketSmart

I think if your retention rate is under 40%, your donors are sending you a message about your direct mail program. Need help understanding what your donors are thinking? Are you really doing direct mail well? I like to say, “Be donor-centric. Be personalized. Be relevant. Or be gone!”

Ep174: Boston Brewery Helps Entrepreneurs Brew American Dream

Selfish Giving

This innovative program champions the great ideas and dreams of small business owners nationwide who are pursuing their passion in the food and beverage, hospitality, and craft brewing industries. The three legs of the program. The focus of the program over the past year?

How to make a splash! Marketing Your Nonprofit Educational Programs

Wild Woman Fundraising

I’ve never told anyone about this before… I’m about to share a secret that can help keep your association in the black. What can you do to help your association succeed, and how can you get more people to take your fantastic educational programs?

Why do people at work treat me this way?

Wild Woman Fundraising

Maybe we’re interlopers in the “pure” world of program services. We often make more than program staff. What if there was a book that could help you ask the right questions to explore your unexamined concepts about money? Are you a Catwoman?

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