How to structure and staff your planned gift shop for the 21st century

iMarketSmart

Jim Collins, author of the best-selling book Good to Great , has three big recommendations for all organizations: Get the right people on the bus. I think nonprofits tend to fail when it comes to “getting the right people in the right seats.” Attend to needs.

How to prep for your next big ask

iMarketSmart

There’s a ton of information out there about how to ask for a donation. So I thought I’d help with what I believe is the simplest way to prep for your next big ask. Possibly talk to your friends about your answers (the experienced and successful ones).

Trending Sources

How to ask your board members for year-end gifts

iMarketSmart

So I found this article by Gail Perry to be very enlightening. In it, she explains how to tackle the delicate process of annual gift solicitation of board members. Interestingly, the key to the solicitation happens behind the scenes. But you’ll really want to check out her article because she also includes some “DON’Ts” that you will want to read. Show them why they need to give. Help the board chair be the front person.

How to use verbatims and digital body language to raise more money

iMarketSmart

Here’s one big point from the interview I figured you’d want to read (in case you don’t have time to listen to the whole thing). Getting to know your supporters is a humongous key to success. How many minutes they spend on a certain page.

How to Define Roles on Communications Projects

Kivi's Nonprofit Communications Blog

You can get clarity on important elements of your work processes, like who needs to be consulted and who has the final decision, using a simple roles and responsibilities framework. This person has information or resources needed by “R” to complete the work.

How to Establish Thought Leadership within Your Nonprofit

Kivi's Nonprofit Communications Blog

If your nonprofit wants to gain notoriety, broaden awareness of your work, establish the credibility of your organization, and attract more supporters and donors, the secret sauce is right inside your organization. Here’s how we do it with clients, and how you can do it yourself.

Collective Joy = How to Harness the Power of #Occupy for Your Nonprofit Cause

Wild Woman Fundraising

What Barbara Erhenreich AND the Occupy Movement are teaching me is that we need to take the collective expression of protest around the world and have a dance-off. Why would you want to make people dance and sing around your very serious cause? Getting everyone to dance together.

Part 3: How to Send an Appeal Letter

Wild Woman Fundraising

how to send appeal letters in bulk. If so, now you know why direct mail is important in fundraising, and how to write the parts of an appeal letter. Today we’re going to talk about how to SEND your appeal letter. How to Send Your Letter.

An Example Of How To Fundraise With Nonprofit Infographics

J Campbell Social Marketing

The colors, the price tags and the images make you stop and look to see what it’s all about. Sure, it is clear that they want to raise money for their programs by using their Gift Catalog. But it works, and if it helps save lives, who am I to argue?

How to Communicate In The Midst Of Tragedy: 9-Step Checklist

Getting Attention

I had a completely different post planned today, but wanted to respond a.s.a.p. to the questions, worries and just totally-wrong communications I’ve seen going out since the bombings yesterday afternoon. Your cause and work is vital to making this a better world.

There Are Only Three Ways to Raise More Money

iMarketSmart

Of course, time is finite — we all are limited to just 24 hours in a day, but money (funding) is theoretically uncapped, and having more of it generally equates to having a larger impact on the world. Yes, the answer to the “how do we raise more money?”

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Why Visitors Abandon Your Website (And How to Fix It)

Kivi's Nonprofit Communications Blog

There, in the demographic data, lay a discovery: visitors over the age of 55 were half as likely to come back to the site than those in any other age range. When we began to unpack this problem and try to understand what factors were actually causing it, we quickly narrowed it down.

Firing Your Development Director? It’s not you, it’s me!

Wild Woman Fundraising

This post is in response to the Compasspoint report, Underdeveloped: A national study of challenges facing nonprofit fundraising. HELP WANTED – Organizations aren’t finding enough qualified candidates for the jobs. Organizational systems are established to support donors.

How to manage up in your fundraising job

Wild Woman Fundraising

This is Mazarine Treyz of Wild Woman Fundraising and I’m so happy to introduce Kishshana Palmer. So I want you all to think of me as your fixer. I’m really passionate about helping nonprofits and the professionals that lead them grow. I am so on board with what you want to do.

How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

This is Mazarine Treyz of Wild Woman Fundraising, and today I am so excited to be interviewing Phil Gerard for our Fundraising Career Conference 2016. Phil will be speaking about how to structure and organization your fundraising job search. Here’s how I met Phil.

7 steps to decline donations you can’t accept

iMarketSmart

One of my customers got the following response to a survey request: “Why on earth would I respond to this survey when the gift of property I offered to the university was declined (which I sold within the year for $150,000.00). In my opinion your refusal speaks to the shortsightedness and ineptness of those who review such proposed gifts.” That led me to wonder, what is the cost of declining a gift you don’t want to (or can’t) accept?

How to Get Your Nonprofit Into the News During the Holidays

Kivi's Nonprofit Communications Blog

When the first Salvation Army bell ringers start setting their kettles outside of local shopping malls, their chiming bells seemingly send a signal to editors and reporters that they should be covering what’s happening in their nonprofit community.

Would you like to learn how to grade your boss? Here’s your checklist

Wild Woman Fundraising

Do you want a clear system to figure out if your nonprofit boss is doing right by your organization or not? How do you provide oversight and make sure that your organization stays on track? Do you need a model to figure out how to make sure your nonprofit leader is doing a good job? Helps others appreciate the value of diversity. Strives to acquire tech knowledge needed to succeed. Effectively manages technology to increase productivity.

Is donor qualification more important than donor identification?

iMarketSmart

Or you might enlist the help of a wealth screening or predictive analytics and modeling firm to help you identify the best donors for your portfolio. They might not want to have a personal relationship with you (or any other fundraiser). There’s so much to say!

How to Create and Use a Nonprofit Social Media Calendar [with template]

J Campbell Social Marketing

Between answering emails, making phone calls to supporters, editing the annual appeal letter and coordinating fundraising events, who has time to maintain more than one social media site? The answer to managing it all lies in one word – scheduling!

How to Ask for a Bequest…And Get It

Kivi's Nonprofit Communications Blog

Fundraising expert Tom Ahern believes that the answer may be as simple as not having a marketing plan to ask for those bequests. A simple plan might include: Writing a vision statement that lets donors know how their bequest will help the organization for future generations.

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How to Respond to a National Tragedy

Getting Attention

My gut is that’s how many of your supporters and prospects are feeling as well, and what will be top of mind for at least a few more days. Here’s how to communicate best post-catastrophe: 1) Stay relevant. 2) If your organization isn’t working to help the Newtown community or others affected by the tragedy, take a couple of days off. I believe in these causes, but they seem irrelevant today, and are likely to tomorrow.

How to Make Your Messaging More Relevant

Kivi's Nonprofit Communications Blog

I’m headed to Austin, Texas today to teach a workshop I’m calling “So What and Who Cares? question by making your messaging as relevant as possible to the people you are communicating with. to convey those core messages. Is this helpful? .

If asking for donations makes you uncomfortable, read this now!

iMarketSmart

Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?” Your donor is not ready to be asked. When it comes to ‘asking,’ timing is important.

How to make the right fundraising decision every time

Wild Woman Fundraising

How can you make the right fundraising decision every time? It’s tied to it, intimately. The right fundraising decision comes from face to face connections with individuals. And individuals are driven to give by relationships. Fundraising is tied to your family.

How to Market Text-to-Give to Your Donors

Kivi's Nonprofit Communications Blog

This week he’s back to show you how to market your mobile fundraising campaign. Text-to-give technology gives you the best of both worlds: effectiveness and efficiency. Mobile fundraising and text-to-give technology can accomplish multiple feats in one fell swoop!

How To Tell Your Strength Story: Nonprofit Storytelling #5 1/2

Getting Attention

This is the last in my six types of stories your organization has to tell series on how to find, shape and share your strength story. Prospects will think you’re just like every other nonprofit, and that’s death to us marketers and fundraisers.

How to Make Online Donations Simple for Potential Donors

Kivi's Nonprofit Communications Blog

It happens all the time, but have you done everything you can to prevent that? Abby Jarvis joins us today to share some tips on creating a simple online donation process.~Kivi. The decision to donate to a charity is an emotional one. Make your website easy to navigate.

3 tips to dramatically increase website donations

Wild Woman Fundraising

How can you take advantage of the fact that people are often online with their credit cards in their hands? Do you want to take advantage of the fact that your donors are online, looking for things to do? Tip of the hat to Katya’s Marketing Blog for this first one!

Simple Rules, Part I: How to Make Better and Faster #NpComm Decisions

Kivi's Nonprofit Communications Blog

In their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M. ” They help us simplify complex systems and decisions so that we can move more quickly through our daily lives at work and home. That’s where Prioritizing Rules can help.

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How to Create, Share, and Use QR Codes

Kivi's Nonprofit Communications Blog

A few Nonprofit Marketing Guide.com readers have asked about QR codes so I thought it would be a good idea to get my assistant, Kristina, to explain what they are and how you can use them. They just took a while to catch on here in the U.S. How to Create One.

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Reader Questions: Humane Society Fundraising, how to overcome: “I only give to people”

Wild Woman Fundraising

Recently a reader came in with a question, how to convince people to give to animal charities? After all- when I get that phone call for help, it is always a person on the line asking for help with their particular problem.

Do you have bad boundaries?

Wild Woman Fundraising

This is Mazarine Treyz of Wild Woman Fundraising, and I am very, very happy to introduce to you today Sheena Greer of Colludo. Well, I have a couple questions for you because this next year at the career conference, we’re going to dive deeper into boundaries.

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How to Get Your Story Told in the Nonprofit Trade Press

Kivi's Nonprofit Communications Blog

This is especially true for nonprofits that are looking to earn the attention of potential funders or brand their organizations as experts in fundraising, nonprofit management, talent management, or storytelling. Are you appealing to a specific type of donor and, if so, how?

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How to Create a Better Annual Report

Ann Green

Often it’s for worse since many of them are long, boring booklets that put your donors to sleep. You don’t have to do an annual report, but you do need to share accomplishments with your donors. Here are a few things to keep in mind to help you create a better annual report.

Reader Questions: How to retain association members?

Wild Woman Fundraising

Recently I was asking around to other Wild Women Fundraisers, and asking them, “ What do you want to learn about, NOW? “I would like to learn more about evaluating ROI for our association members. And it’s hard to figure out what they want.

A tale of two cities (in your appeal letter)

Wild Woman Fundraising

I’ve written about it before,(Check out my first post on how to write a story for your appeal letter here ) but today I want to ask you to think about another concept on how to write stories for your appeal letter. How could you do this?

How to Get More People At Your Nonprofit Event Using Facebook

J Campbell Social Marketing

In-person events are a great way to energize supporters and connect directly with donors and volunteers. Having a multichannel approach to promoting and advertising the event is sure to garner more attendees and more buzz. 3) To target or not?

How to Memorize Your One Minute Message

Mission Minded

Now’s the time to get practicing and take it out on the town. Using your new messaging often will help you make it routine, and […]. The post How to Memorize Your One Minute Message appeared first on Mission Minded.

How to get tons more traffic for your nonprofit blog

Wild Woman Fundraising

Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media. When I first started blogging to build an audience for my book, I read Yaro Starak’s blog. You don’t want to make a spam comment.