Healthcare Social Media Review #41: Tapping into Visual Storytelling

SocialButterfly

How can visual media bring healthcare social media to life? This edition of the Healthcare Social Media (HCSM) Review explores visual storytelling. Ragan Healthcare outlines six ways hospitals can shape their brand through the use of visual storytelling.

Call for Submissions: Healthcare Social Media Review #21

SocialButterfly

16, SocialButterfly will host the HealthCare Social Media Review , the peer reviewed blog carnival for everyone interested in health care social media. Format your submission email as follows: Email Subject Line: HealthCare SocialMedia Review.

Trending Sources

Cause Marketing for Healthcare Organizations

Selfish Giving

Thanks to everyone who came out for our presentation yesterday at the New England Association for Healthcare Philanthropy. 8 Reasons Healthcare Organizations Should Do Cause Marketing. Cause Marketing for Hospitals cause marketing healthcare organizations hospitals

5 Fictions About Social Media for Public Health and Healthcare

Social Marketing and Social Change

“We can reach and change the behavior of our target audience through social networking sites like Facebook and Twitter.”

Why fundraiser job titles suck and cost you a lot of money!

iMarketSmart

My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving.

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Health Care Social Media Review #21: Social Media Taps Digital Health

SocialButterfly

Refer to this article by Healthy Startups on the 100 Trends That Will Change Healthcare in 2013 for a full list of potential relatives. Information is the lifeblood of health and healthcare.

Reader Questions: How often should you communicate with your supporters?

Wild Woman Fundraising

Do you do healthcare fundraising? So recently I asked my fantastic, dedicated, smart group of people who subscribe to my enewsletter , “What do you want to know more about?” ” I got SO MANY good responses that I could not stand to just let these answers be lost to email.

Bayler Healthcare System Takes A Leap Into Pinterest: Interview with Ashley Howland (Part 1)

Diva Marketing Blog

In particular is the healthcare sector where many hospitals and medical centers are embracing visual communications and doing interesting work on Pinterest. I was very excited when Ashely Howland from Bayler Healthcare System agreed to tell us the back-story of Bayler's Pinterest strategy.

Paper Icon Campaign from Smith’s Food and Drug

Cause Related Marketing

For its own reasons Intermountain Healthcare , the nonprofit that owns Primary and 21 other local hospitals, wants to be the brand that people recognize. Intermountain Healthcare Kroger Special Olympics Children's Miracle Network Primary Children's Medical Center Smith's paper icons

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Bayler Healthcare System Takes A Leap Into Pinterest: Interview with Ashley Howland (Part 2)

Diva Marketing Blog

Ashely Howland , Bayler Healthcare System's social media manager,talks about how she and her team are executing a successful Pinterest strategy. Q: To wrap this, what lessons learned can you share with us about healthcare in the world of Pinterest?

Capturing Awe to Inspire Change

SocialButterfly

This week’s Healthcare Experience Design (HxD) conference found at #hxd2013 brings to mind the concept of “awe” in designing for change. How are you inspiring awe?

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Social Communication and Barriers to Using It

Social Media Bird Brain

I don't know that I've mentioned it here, but I serve as a volunteer on the Santa Cruz County Emergency Medical Care Commission, which advises our County Supervisors on emergency healthcare issues. HIPAA barriers healthcare social communication Small nonprofit medicineI got interested in this area when my late husband was going through a lot of hospital visits, some of which involved ambulances and helicopters. I've continued to volunteer (as the consumer.

Call for Submissions: Health Care Social Media Review #30

SocialButterfly

Format your submission email as follows: Email Subject Line: HealthCare SocialMedia Review. Public Health Social Technology Healthcare Social Media Review social media research What’s the latest social media research you’re reading?

Cell Phone Healthcare in the US DoD

Social Marketing and Social Change

And he clearly states that the Military Health System should lead the charge on using cell phones as healthcare tools - hope the CDC and NIH are listening now. Tags: Mobile Thoughts Cell Phones Health Information Healthcare Mobile Technology While some parts of the government debate what to do with mobile technologies and health care, the US Department of Defense is moving right ahead. Got to love that Can Do! spirit.

Gossip Unleashed: A Viral Effects Strategy in Swiss Healthcare Marketing - An iSMA Webinar

Social Marketing and Social Change

How do gossip and viral marketing play out in teddy bear clinics and with city rangers talking about wild boar? Do these approaches also reduce fear associated with hospital visits?

Call for Submissions: Health Care Social Media Review #14

SocialButterfly

17, SocialButterfly will host the HealthCare Social Media Review —the peer reviewed blog carnival for everyone interested in health care social media. Format your submission email as follows: Email Subject Line: HealthCare SocialMedia Review.

#SocialNetworks: How Can Social Media Help You When Disaster Strikes?

Non Profit Marketing 360

Natural disasters have been a part of human history since Noah. What has changed is how we get information about – and request help in the midst of – natural disasters. Thanks to digital media, we can get instantaneous reports about earthquakes, hurricanes, etc. from all over the world.

Day in the Life of a Nonprofit Communicator – Amy Miller

Kivi's Nonprofit Communications Blog

Amy Miller is the Marketing Manager at Vinland Center , a behavioral healthcare provider that specializes in treating adults with cognitive impairments. Amy Miller.

Needed: The Stomach And Resolve For Building Donor Relationships

The Agitator

Mike Cowart summarizes of a major healthcare organization that, because of its attention to donors spun a $9 million acquisition investment into $49 million in donor gold over 15 years. Tom’s post Donor Relationships? Balderdash produced a wonderful wave of comment from donor-oriented Agitator readers on the importance of working hard on designing and tending the relationship garden. Lisa Sargent and Mary Cahalane share the experience and rewards of attentiveness to the donor relationship.

A case for Twitter, Facebook, & social media for healthcare fundraisers

Fundraising Coach

I was just on a call with fellow members of the Association for Healthcare Philanthropy folks when someone asked, “Does anyone here use Twitter or Facebook ?”. Groups like the Association of Fundraising Professionals and the Association for Healthcare Philanthropy and publications like the Chronicle of Philanthropy and FundRaising Success have presences on Twitter, Facebook, and LinkedIn. Engage Samples & Tools fundraising healthcare philanthropy social media twitter web 2.0

Crazy Great Nonprofit Communications Jobs

Getting Attention

Immigration/Healthcare Communications Specialist Unite Here (Los Angeles, CA). Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Citizen Outreach Staff Fund for the Pubic Interest: Environment Oregon (Portland, OR).

Next? Nonprofit Communications Jobs

Getting Attention

Marketing Communications Specialist Arise Healthcare (Austin, TX). Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits. Administrative Assistant, Communications Mott Foundation (Flint, MI).

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Do Motives Matter in Corporate Social Responsibility?

Cause Related Marketing

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Health Care Social Media Review #14: Health Literacy Gems and Treasures

SocialButterfly

Healthcare-related tweets have increased by 51% in 2012! HealthCare SocialMedia Review has information about the next edition’s host and instructions on how to submit your posts for review in future editions. photo by Robin M. Ashford. We are all patients.

Great Nonprofit Marketing Jobs—Monday Matters!

Getting Attention

Communications & Marketing Administrator, Healthcare Distribution Management Association (Arlington, VA). Please post your open nonprofit marketing positions here. Communications Associate , Newman’s Own Foundations. Westport, CT). Communications Strategist , Society of Professional Journalists (Indianapolis, IN). Digital Media Associate , Technoserve (Washington DC). Director of Communications , Coaching Corps (Oakland, CA).

3 Brutally Honest Appeal Letter Critiques Part 2

Wild Woman Fundraising

P.S. The gift you send will make high quality home healthcare available to more of your neediest neighbors. Did you read my first terrible appeal letter? If not, here it is! This second brutally honest appeal letter critique is brought to you by the VNSNY.

Call for Submissions: Health Care Social Media Review #30

SocialButterfly

Format your submission email as follows: Email Subject Line: HealthCare SocialMedia Review. Public Health Social Technology Healthcare Social Media Review social media research What’s the latest social media research you’re reading?

Health Care Social Media Review #21: Social Media Taps Digital Health

SocialButterfly

Refer to this article by Healthy Startups on the 100 Trends That Will Change Healthcare in 2013 for a full list of potential relatives. Information is the lifeblood of health and healthcare.

4 Donor Newsletter Changes to Increase Donations

Kivi's Nonprofit Communications Blog

As Tom has shared during our popular webinar series, Donor Newsletters That Raise More Money , after working with Tom on one edition of their newsletter, Gillete Children’s Specialty Healthcare went from raising $5,000 with their donor newsletter to $50,000.

Call for Submissions: Health Care Social Media Review #41

SocialButterfly

How can we harness the power of visual storytelling in healthcare social media? 65% of the American population are visual learners. You may want to read that a second time. And should we be surprised?

BOOKMARK THIS: Big List of Twitter Chats for Nonprofits (Chat Tools, Too!)

Kivi's Nonprofit Communications Blog

Healthcare chats: [link] (H/T Chritina Lizaso @btrfly12 ). Image Credit: https://flic.kr/p/6K8pMh. p/6K8pMh. Yearning for company, learning, or meaningful connections on Twitter? Try a Twitter chat!

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Your New Nonprofit Marketing Job?—Movin’ Up Monday

Getting Attention

Director of Communications , Healthcare Access Maryland (Baltimore, MD). Please post your open nonprofit marketing positions here. Associate Producer , Marketing Graphic Designer , Online Strategist and Web Designer , The Humane Society (Washington DC). Communications Intern , Marketers without Borders (Toronto, ON). Communications Intern , Rising Tide Capital (Jersey City, NJ). Communications Director , ACLU-NJ (Newark, NJ).

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It’s a beautiful 2015 nonprofit annual report

Wild Woman Fundraising

We’ve been training providers to offer LGBT competent healthcare. And we’re thrilled to expand Transgender healthcare services in FY 2016 with your support. All healthcare services are free, confidential and provide a safety net for all teens.

Capturing Awe to Inspire Change

SocialButterfly

This week’s Healthcare Experience Design (HxD) conference found at #hxd2013 brings to mind the concept of “awe” in designing for change. How are you inspiring awe?

#Health: Study Shows Advantages Of Conversation No One Wants

Non Profit Marketing 360

What the Healthcare Reform Bill wanted to institute was the opportunity – nay, the expectation – for families to have regular consultations with their doctors about end-of-life/palliative care that would per force be covered by insurance. Remember Obama’s Death Panels ?

Where’s the Love: Is Your Communications Strategy LGBTQ Inclusive?

Kivi's Nonprofit Communications Blog

A success story came from Janeen Gingrich, interim chief executive officer at SHIFT NC , an organization that helps schools, healthcare providers, and other youth-serving agencies improve adolescent sexual health.

Does this look familiar?

Wild Woman Fundraising

You can use it for your swipe file whether you’re in international aid relief, healthcare, or even animal shelters. As you know, I LOVE to help people write more effective appeal letters. Here’s an appeal letter that I just got from Medcins Sans Frontieres/Doctors Without Borders.

#Aging: Which US Cities Offer The Best Lifestyle To Their Older Citizens?

Non Profit Marketing 360

For example, healthcare opportunities are weighted to 10 at the top of the scale, whereas housing was weighted at 5, because many kinds of housing arrangements can be made for many kinds of seniors, whereas healthcare is a priority for all older people. Paul for Minnesota’s progressive medical insurance program and for proximity to the Rochester, MN-based Mayo Clinic—factors that contribute to the region’s high scores for life expectancy and healthcare.

3 Brutally Honest Appeal Letter Critiques Part 1

Wild Woman Fundraising

If you work in healthcare, it will definitely speak to you. Sooooo I was cleaning out my files the other day and I found the first appeal letter I ever wrote. Join me in 3 brutally honest appeal letter critiques, starting with my very first appeal letter!

#Aging: We May Have To/Want To Work Longer. Will We Live Longer?

Non Profit Marketing 360

Then the question becomes ‘how will we pay for their healthcare if they are not able to work?’ Golden or just a Goose Egg? For many, the Stock Market Crash of 2008 wiped out most of their retirement savings.