Guideline for External Use of Web 2.0 in the Government of Canada

Public Sector Marketing 2.0

After years of hearing ”it’ll be released next week” promises, I finally got to witness the official announcement this morning from Minister Tony Clement: The Treasury Board Secretariat’s Guideline for External Use of Web 2.0 is now public. The Guideline for External Use of Web 2.0 If you’re a public servant, please do not dismiss the effort that went into the development and subsequent release of this guideline.

8 Interview Guidelines for Capturing the Best Stories

Getting Attention

These eight guidelines can help you conduct better interviews and accurately capture the most compelling stories. Guest blogger Kimberlee Roth , one of our team’s valued writers, has cribbed for the Chicago Tribune and The Chronicle of Philanthropy among other publications.

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Trending Sources

When Brand Guidelines Trump Donor-centricity You Have a Recipe For Disaster

iMarketSmart

Bottom line: Stop trumping your donors’ needs with silly brand guidelines that were probably written by a Generation X’er or a Millennial who doesn’t wear glasses. “Make the font smaller!” ” That’s what the brand police told me to do.

Guidelines for the Review of Social Marketing Papers

Social Marketing and Social Change

The students in the advanced social marketing course I teach have been asking for guidelines about how I will be grading their various assignments, including conducting a marketing audit of an existing program or organization and developing a research plan.

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A quick note on social media governance

Public Sector Marketing 2.0

Social media guidelines should be created by the “strategy” team and approved by HR and Legal. Need to follow guidelines, which are merely reminders as opposed to restrictions. Advice Guidelines & Policies Insight content engagement guidelines hr legal marketing participation social media governance social media guidelines social media policies strategy

When your employees go too far on social media…

Public Sector Marketing 2.0

All five of these cases reinforce my firm belief that every employee of a modern organization should take the following five tips to heart: Read your existing policies related to values and ethics (especially if you don’t have any official social media engagement guidelines/policies in place).

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NYC School Social Media Guidelines

A. Fine Blog

The New York City public schools released guidelines for social media use by teachers yesterday (note: this is a link to the WSJ’s story about it, there doesn’t seem to be a page to the guidelines, only the ability to download the document, which drives me crazy!) Although they begin with the caveat that the division between public and private lives is increasingly difficult in a digital age, the guidelines than to go painstakingly lengths to try to separate the two.

Rhode Island Wic Guidelines

Fundraising Breakthroughs

At the pretrial conferences the rhode island wic guidelines a Rhode Island business and corporate law lawyer/attorney to set up the rhode island wic guidelines a bid for independence from the rhode island wic guidelines. Many historic locations are at a minimum, ninety days after the rhode island wic guidelines in Rhode Island. Farming and sea trading became the rhode island wic guidelines is typically held responsible for their own actions or negligence.

BC Social Media Engagement Learning Centre

Public Sector Marketing 2.0

A collection of guidelines and best-practices surrounding the use of social media for citizen engagement. It’s visually appealing and not merely a PDF like every other government social media policy, guideline or best practice document seems to be these days.

#DESIGN: How To Follow The Branding Guidelines Of Twitter

Non Profit Marketing 360

Even the ubiquitous ‘twitter’ word/icon is considered a breaking of the guidelines. when you clicked the box to agree to the Terms of Service for your account, you agreed to follow the branding guidelines. And no. Birds of a feather?

Transparency & Cause Marketing: 5 Best Practices

Selfish Giving

Last month, the New York Attorney General issued guidelines entitled “Five Best Practices for Transparent Cause Marketing.” Tim Ogden and I were talking about guidelines two years ago. The guidelines the New York Attorney General issued include: 1. Oh, really.

About Grant Guidelines.

Seeking Grant Money Today

The document that grant writers use to know what application to use, to apply for a given grant, what information to provide, and what the time table is for the application process is called the giving guidelines. The guidelines are written by the grant donor and disseminated to all non profits, wishing to apply for their grant, that request it. Today, is is common if a grant donor has a website, that the giving guidelines are available on their website.

My Guidelines for Cause Marketing Proposals

Selfish Giving

Tags: Cause Marketing 101 Cause Tools cause marketing cause-related marketing guidelines proposals

How to Communicate in the Shadow of Disaster -- Guidelines for Respectful but Effective Outreach

Getting Attention

The following guidelines derive from an analysis of news of, and fundraising for, relief efforts in the response to the Haitian earthquake and the plight of its three million survivors in need. As I read accounts of Haitians struggling for basic needs post-earthquake, I'm struck by the number of lives that have been taken and touched by this disaster. It’s almost all one can think of.

What are the best and worst times to post on social media networks?

J Campbell Social Marketing

Disclaimer: There is no one size fits all in social media, just helpful guidelines and best practices. Everyone is looking to get increased engagement and interaction on their social media posts.

“Social Media At Work” Video for Canadian Public Servants

Public Sector Marketing 2.0

The video explains in a simple , visual manner the key points (relevant to all public servants) of the Guideline on External Use of Web 2.0 , which was released by the Treasury Board of Canada Secretariat in late 2011.

Help with writing your Social Media guidelines – from over 70 different organisations

Giving in a Digital World

Where do you start when trying to write guidelines for something that is, at its heart, often about engagement through spontaneous, unstructured conversations?

Help with writing your Social Media guidelines – from over 70 different organisations

Giving in a Digital World

Where do you start when trying to write guidelines for something that is, at its heart, often about engagement through spontaneous, unstructured conversations?

Privacy Commissioner of Canada’s Twitter Policy

Public Sector Marketing 2.0

By far, the hottest trend I am picking up right now as a consultant in this field is the need for guidelines/policies surrounding digital engagement. At the end of the day, these are merely reminders of existing policies and guidelines that employees are already supposed to be adhering to in day-to-day interactions with other people. Want to create guidelines on your own? Earlier this summer, the Office of the Privacy Commissioner of Canada posted up their Twitter Policy.

Giving Guidelines for Disasters Part II

A. Fine Blog

The response to my post the other day about the need of developing giving guidelines for natural disasters was very positive. Based on what I’ve been reading and discussing with folks, I’d like to expand on my original proposal for national guidelines [.]. And I’ve been following other developments online unfold throughout the week as well.

The 7 Guidelines for Telling Your Organization's Story

Mission Minded

7 Steps to Passionate Volunteer Messengers

Getting Attention

Design policies and guidelines: Best practices, do’s, don’ts for conversations and social media. You face an uphill battle to recruit volunteers and retain them at ever higher and more effective levels of engagement.

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“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula

iMarketSmart

Jeff recently came up with a brilliant, simple guideline to help you keep your donor communications on-track every time. If you want to know how to communicate with your donors, I strongly recommend you listen to whatever Jeff Brooks says.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Marlene Oliveira shows you How to Quickly Draft Basic Messaging Guidelines for Your Nonprofit. I hope everyone had a good week.

Hire the Right Nonprofit Marketing Help

Getting Attention

Job Description Guidelines (PDF). Your strong response to The Truth Behind Nonprofit Marketing Help-Wanteds strengthened my conviction to dig further into hiring and job/project hunting practices in our field.

Deliver this Budget to Drive Marketing Impact: Comms Plan Pt1

Getting Attention

Now’s to get past this bias and take the time to absorb this four-part series on budgeting guidelines. The hands-down, most hated and most frequently-avoided marketing task is budgeting. You all tell me that!

Your Small Nonprofit's Infographics

Social Media Bird Brain

Take a look at this set of guidelines from Nonprofit Tech for Good and. image via Flickr We all know that infographics have become a big deal - quite a great visual way to breakdown data for your audience, pleasing both those who like data and those who like visuals. By breaking up your infographic into smaller pieces, you can also orient them specifically to segments of your community, too. Beth Kanter infographics nonprofit tech for good small NGO Small nonprofit

Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

As far as posting on social media goes, stay within the following guidelines for the best success: Post the link to your online donation page. These are just general guidelines; you may find that your donors interact with your nonprofit during different times of day. Abby Jarvis.

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10 Qualities You Need To Become A Stellar Nonprofit Storyteller

J Campbell Social Marketing

Notes that there are few people who will embody every single characteristics – they are simply guidelines to inspire you on your journey to improve the way you craft and share stories.

The rules for phenomenal stories

Nonprofit Marketing Blog

These are all great guidelines to keep in mind for any writing or storytelling project, but I think #11 is my favorite: “Putting it on paper lets you start fixing it. When you’re making the case for giving , a powerful story is hard to top.

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RESOURCE REVIEW: “A Progressive’s Style Guide” Helps Unlock Power of Language to Shape and Change the World

Kivi's Nonprofit Communications Blog

There’s a list of additional resources such as the BuzzFeed Style Guide and UNESCO Guidelines on Gender-Neutral Language. In addition to these word/phrase lists, the Guide contains writing guidelines and specific recommendations for each issue area. I am a nonprofit copy writer.

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New Government of Canada policies related to social media

Public Sector Marketing 2.0

In the world of TBS issued guidance documents there are frameworks, policies, directives, standards and guidelines (broadest to most specific).

5 Super Solid Ways To Engage Your Supporters Online (PLUS 28 Affordable Tools to Help You Do It)

Kivi's Nonprofit Communications Blog

NOTE: Mind the rules, the laws governing giveaways and the promotional guidelines for each social network. Are you out of ideas for engaging supporters online?

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My thoughts on Digital Marketing in 2010

Public Sector Marketing 2.0

Tags: Insight List 2010 amazon kindle augmented reality barnes and noble buzzwords cepsm digital marketing e-reader guidelines htc touch iPhone live search Mike Kujawski nexus one palm pre policy predictions Social Media sony twitter Web 2.0

Want To Improve Your Digital And Multi-Channel Fundraising?

The Agitator

He recently wrote an excellent piece in The NonProfit Times , titled: 5 Guidelines For Improving Your Digital And Multi-Channel Marketing. Justin Perkins is senior director of brand engagement with Care2 and is founder of Care2’s digital marketing advice blog frogloop.com. His bottom line … “Email still drives the most significant portion of online fundraising.

A Sample Government Blogging Policy

Public Sector Marketing 2.0

Due to the Treasury Board’s current focus on internal social media initiatives, I have recently received an influx of requests to help public servants develop external social media engagement guidelines, particularly ones to do with blogging. There is a growing effort on part of certain “social media activists&# (internal to government) to standardize these guidelines/policies. Know and follow GOC’s Communication Policy Guidelines and the Value & Ethics Code.

Reach Out during Crises: w/Recognition, Respect & Sensitivity

Getting Attention

How to Communicate in the Shadow of Disaster — Guidelines for Respectful but Effective Outreach. How can our orgs communicate effectively in the middle of two huge crises — 1) police brutality and misconduct in Baltimore, spurring active response by community members fighting for their rights and lives; and 2) Nepal’s crushing earthquake, and the millions whose lives will be impacted for years to come?

Another 4-Page Annual Report Success Story

Kivi's Nonprofit Communications Blog

I then created our annual report while keeping in mind all of your suggestions and guidelines. I have been preaching alternative annual report formats for quite a while now, but I know a lot of you are still either too nervous to make a change or can’t get approval from above.

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Enter Now: Nonprofit Tagline Awards 2012

Getting Attention

“About the time you were holding the first Taggies, we were knee-deep in developing our first strategic marketing plan—with the help of a couple of talented, local board members, we managed to get thru the process and finalize our branding guidelines developed in four months!

Clean Up Your Language! Refining Organizational Rhetoric

Kivi's Nonprofit Communications Blog

That session resulted in a “Rhetoric Guidelines” document that is now part of our marketing bank. Each staff member is encouraged to review these guidelines on three types of occasions: Before public speaking engagements. Melinda McKee.