Public Sector Marketing 2.0

NOVEMBER 22, 2011

After years of hearing ”it’ll be released next week” promises, I finally got to witness the official announcement this morning from Minister Tony Clement: The Treasury Board Secretariat’s Guideline for External Use of Web 2.0 is now public. The Guideline for External Use of Web 2.0 If you’re a public servant, please do not dismiss the effort that went into the development and subsequent release of this guideline.

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Web 2.0 Guidelines Government Canada 54

Getting Attention

MAY 31, 2012

These eight guidelines can help you conduct better interviews and accurately capture the most compelling stories. Guest blogger Kimberlee Roth , one of our team’s valued writers, has cribbed for the Chicago Tribune and The Chronicle of Philanthropy among other publications.

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Best Guidelines Storytelling Writing 52

iMarketSmart

JUNE 12, 2015

Bottom line: Stop trumping your donors’ needs with silly brand guidelines that were probably written by a Generation X’er or a Millennial who doesn’t wear glasses. “Make the font smaller!” ” That’s what the brand police told me to do.

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Guidelines Lead Generation Segmentation Brand 31

Social Marketing and Social Change

MARCH 3, 2014

The students in the advanced social marketing course I teach have been asking for guidelines about how I will be grading their various assignments, including conducting a marketing audit of an existing program or organization and developing a research plan.

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Paper Review Social Program 17

Public Sector Marketing 2.0

MAY 28, 2011

Social media guidelines should be created by the “strategy” team and approved by HR and Legal. Need to follow guidelines, which are merely reminders as opposed to restrictions. Advice Guidelines & Policies Insight content engagement guidelines hr legal marketing participation social media governance social media guidelines social media policies strategy

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Guidelines Media Social Legal 48

A. Fine Blog

MAY 3, 2012

The New York City public schools released guidelines for social media use by teachers yesterday (note: this is a link to the WSJ’s story about it, there doesn’t seem to be a page to the guidelines, only the ability to download the document, which drives me crazy!) Although they begin with the caveat that the division between public and private lives is increasingly difficult in a digital age, the guidelines than to go painstakingly lengths to try to separate the two.

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Guidelines School Social Media New York City 5

Public Sector Marketing 2.0

MARCH 29, 2014

All five of these cases reinforce my firm belief that every employee of a modern organization should take the following five tips to heart: Read your existing policies related to values and ethics (especially if you don’t have any official social media engagement guidelines/policies in place).

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Legal Law Media Social 70

Fundraising Breakthroughs

JUNE 25, 2014

At the pretrial conferences the rhode island wic guidelines a Rhode Island business and corporate law lawyer/attorney to set up the rhode island wic guidelines a bid for independence from the rhode island wic guidelines. Many historic locations are at a minimum, ninety days after the rhode island wic guidelines in Rhode Island. Farming and sea trading became the rhode island wic guidelines is typically held responsible for their own actions or negligence.

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Guidelines Rhode Island Ireland Italy 0

Public Sector Marketing 2.0

JUNE 14, 2011

A collection of guidelines and best-practices surrounding the use of social media for citizen engagement. It’s visually appealing and not merely a PDF like every other government social media policy, guideline or best practice document seems to be these days.

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Social Media Guidelines Media Social 11

Selfish Giving

DECEMBER 12, 2012

Last month, the New York Attorney General issued guidelines entitled “Five Best Practices for Transparent Cause Marketing.” Tim Ogden and I were talking about guidelines two years ago. The guidelines the New York Attorney General issued include: 1. Oh, really.

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Cause Marketing Best New York Guidelines 21

Non Profit Marketing 360

AUGUST 28, 2012

Even the ubiquitous ‘twitter’ word/icon is considered a breaking of the guidelines. when you clicked the box to agree to the Terms of Service for your account, you agreed to follow the branding guidelines. And no. Birds of a feather?

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Guidelines Design Twitter Brand 2

Seeking Grant Money Today

MAY 7, 2007

The document that grant writers use to know what application to use, to apply for a given grant, what information to provide, and what the time table is for the application process is called the giving guidelines. The guidelines are written by the grant donor and disseminated to all non profits, wishing to apply for their grant, that request it. Today, is is common if a grant donor has a website, that the giving guidelines are available on their website.

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Guidelines Non-profit Proposal Legal 0

Selfish Giving

AUGUST 2, 2010

Tags: Cause Marketing 101 Cause Tools cause marketing cause-related marketing guidelines proposals

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Guidelines Proposal Cause Marketing Marketing 1

Getting Attention

FEBRUARY 3, 2010

The following guidelines derive from an analysis of news of, and fundraising for, relief efforts in the response to the Haitian earthquake and the plight of its three million survivors in need. As I read accounts of Haitians struggling for basic needs post-earthquake, I'm struck by the number of lives that have been taken and touched by this disaster. It’s almost all one can think of.

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Guidelines Outreach Effective Effectiveness 2

J Campbell Social Marketing

SEPTEMBER 25, 2013

Disclaimer: There is no one size fits all in social media, just helpful guidelines and best practices. Everyone is looking to get increased engagement and interaction on their social media posts.

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Social Media Media Social Network 147

A. Fine Blog

JANUARY 22, 2010

The response to my post the other day about the need of developing giving guidelines for natural disasters was very positive. Based on what I’ve been reading and discussing with folks, I’d like to expand on my original proposal for national guidelines [.]. And I’ve been following other developments online unfold throughout the week as well.

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Guidelines Social Media Proposal Media 0

Public Sector Marketing 2.0

AUGUST 21, 2012

The video explains in a simple , visual manner the key points (relevant to all public servants) of the Guideline on External Use of Web 2.0 , which was released by the Treasury Board of Canada Secretariat in late 2011.

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Social Media Video Guidelines Canada 2

Giving in a Digital World

SEPTEMBER 21, 2009

Where do you start when trying to write guidelines for something that is, at its heart, often about engagement through spontaneous, unstructured conversations?

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Guidelines Social Media Differences Writing 1

Giving in a Digital World

SEPTEMBER 21, 2009

Where do you start when trying to write guidelines for something that is, at its heart, often about engagement through spontaneous, unstructured conversations?

Guidelines 1

Guidelines Social Media Differences Writing 1

Public Sector Marketing 2.0

AUGUST 19, 2010

By far, the hottest trend I am picking up right now as a consultant in this field is the need for guidelines/policies surrounding digital engagement. At the end of the day, these are merely reminders of existing policies and guidelines that employees are already supposed to be adhering to in day-to-day interactions with other people. Want to create guidelines on your own? Earlier this summer, the Office of the Privacy Commissioner of Canada posted up their Twitter Policy.

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Canada Twitter Guidelines Social Media 2

Mission Minded

NOVEMBER 2, 2009

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Nonprofit Marketing Blog

SEPTEMBER 8, 2013

These are all great guidelines to keep in mind for any writing or storytelling project, but I think #11 is my favorite: “Putting it on paper lets you start fixing it. When you’re making the case for giving , a powerful story is hard to top.

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Rules Storytelling Guidelines Paper 54

iMarketSmart

SEPTEMBER 9, 2016

Jeff recently came up with a brilliant, simple guideline to help you keep your donor communications on-track every time. If you want to know how to communicate with your donors, I strongly recommend you listen to whatever Jeff Brooks says.

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Donors Best Practice Best Practices Outreach 78

Getting Attention

APRIL 6, 2017

Now’s to get past this bias and take the time to absorb this four-part series on budgeting guidelines. The hands-down, most hated and most frequently-avoided marketing task is budgeting. You all tell me that!

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Budget Marketing Budget Marketing Marketing Plan 75

Kivi's Nonprofit Communications Blog

MARCH 11, 2016

Marlene Oliveira shows you How to Quickly Draft Basic Messaging Guidelines for Your Nonprofit. I hope everyone had a good week.

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Link Communications Nonprofit Nonprofit Communications 43

Kivi's Nonprofit Communications Blog

APRIL 12, 2016

As far as posting on social media goes, stay within the following guidelines for the best success: Post the link to your online donation page. These are just general guidelines; you may find that your donors interact with your nonprofit during different times of day. Abby Jarvis.

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Online Donors Marketing Strategy Marketing 105

Getting Attention

JUNE 3, 2014

Job Description Guidelines (PDF). Your strong response to The Truth Behind Nonprofit Marketing Help-Wanteds strengthened my conviction to dig further into hiring and job/project hunting practices in our field.

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Marketing Nonprofit Training Jobs 104

Social Media Bird Brain

APRIL 15, 2015

Take a look at this set of guidelines from Nonprofit Tech for Good and. image via Flickr We all know that infographics have become a big deal - quite a great visual way to breakdown data for your audience, pleasing both those who like data and those who like visuals. By breaking up your infographic into smaller pieces, you can also orient them specifically to segments of your community, too. Beth Kanter infographics nonprofit tech for good small NGO Small nonprofit

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Nonprofit Flickr Guidelines Segmentation 16

J Campbell Social Marketing

AUGUST 14, 2014

Notes that there are few people who will embody every single characteristics – they are simply guidelines to inspire you on your journey to improve the way you craft and share stories.

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Storytelling Nonprofit Strategy Nonprofit Communications 135

Kivi's Nonprofit Communications Blog

JUNE 30, 2016

There’s a list of additional resources such as the BuzzFeed Style Guide and UNESCO Guidelines on Gender-Neutral Language. In addition to these word/phrase lists, the Guide contains writing guidelines and specific recommendations for each issue area. I am a nonprofit copy writer.

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Guide Review Resources Help 43

Public Sector Marketing 2.0

MAY 31, 2013

In the world of TBS issued guidance documents there are frameworks, policies, directives, standards and guidelines (broadest to most specific).

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Government Social Media Canada Media 73

Kivi's Nonprofit Communications Blog

JULY 16, 2015

NOTE: Mind the rules, the laws governing giveaways and the promotional guidelines for each social network. Are you out of ideas for engaging supporters online?

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Help Online Social Network Tools 98

Public Sector Marketing 2.0

JANUARY 7, 2010

Tags: Insight List 2010 amazon kindle augmented reality barnes and noble buzzwords cepsm digital marketing e-reader guidelines htc touch iPhone live search Mike Kujawski nexus one palm pre policy predictions Social Media sony twitter Web 2.0

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Wiki Amazon Web 2.0 Guidelines 2

Getting Attention

APRIL 29, 2015

How to Communicate in the Shadow of Disaster — Guidelines for Respectful but Effective Outreach. How can our orgs communicate effectively in the middle of two huge crises — 1) police brutality and misconduct in Baltimore, spurring active response by community members fighting for their rights and lives; and 2) Nepal’s crushing earthquake, and the millions whose lives will be impacted for years to come?

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Baltimore Nepal Communications Haiti 91

Public Sector Marketing 2.0

FEBRUARY 4, 2009

Due to the Treasury Board’s current focus on internal social media initiatives, I have recently received an influx of requests to help public servants develop external social media engagement guidelines, particularly ones to do with blogging. There is a growing effort on part of certain “social media activists&# (internal to government) to standardize these guidelines/policies. Know and follow GOC’s Communication Policy Guidelines and the Value & Ethics Code.

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Sample Government Guidelines Wiki 2

Kivi's Nonprofit Communications Blog

JUNE 25, 2014

I then created our annual report while keeping in mind all of your suggestions and guidelines. I have been preaching alternative annual report formats for quite a while now, but I know a lot of you are still either too nervous to make a change or can’t get approval from above.

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Report USA Nonprofit Communications Michigan 104

The Agitator

AUGUST 5, 2014

He recently wrote an excellent piece in The NonProfit Times , titled: 5 Guidelines For Improving Your Digital And Multi-Channel Marketing. Justin Perkins is senior director of brand engagement with Care2 and is founder of Care2’s digital marketing advice blog frogloop.com. His bottom line … “Email still drives the most significant portion of online fundraising.

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Channel Fundraiser Fundraising Online Fundraising 17

Getting Attention

JUNE 25, 2012

“About the time you were holding the first Taggies, we were knee-deep in developing our first strategic marketing plan—with the help of a couple of talented, local board members, we managed to get thru the process and finalize our branding guidelines developed in four months!

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Awards Nonprofit Brand Branding 91

Kivi's Nonprofit Communications Blog

MAY 21, 2015

Guide Them With Guidelines. Some advice from SFMOMA on the Go : “Set some guidelines and tips for what it is you’re looking to get out of the takeover. Image Source: https://flic.kr/p/dzN6Vp. p/dzN6Vp.

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Tips Social Media Team 114

Kivi's Nonprofit Communications Blog

MARCH 7, 2017

Instead of weighing every conceivable factor, boundary rules hone in on the essential elements and are a great way to translate broad policies into practical guidelines on what to do. In their book, Simple Rules: How to Thrive in a Complex World (Amazon), Donald Sull and Kathleen M.

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Rules How To Team Product 70