#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. That’s where real marketing shines.

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. That’s where real marketing shines.

#SM4NP: Beware Not Of SM But Of SM Snake Oil & Silver Bullets

Non Profit Marketing 360

” That query, if you are a nonprofit or a small business, can be tricky to answer, unless you started with a plan and with some measurable goals that can be stood next to what you have in fact done. One fundamental problem is measurement. Mitch finished his blog by getting right to the nub of the issue: “If you can’t measure it, benchmark it and iterate on it… don’t do it… please.” Should you? Must you?