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#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach.

#Interview: Steve Frillmann, Executive Director, Green Guerillas

Non Profit Marketing 360

A community garden created by local residents with the help and support of Green Guerillas. We recently spoke with Steve Frillmann, executive director of Green Guerillas , a nonprofit organization that supports hundreds of community gardens (and gardeners) in New York City.

Traits of a Good Nonprofit Guerilla Marketer

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This post originally appeared on the Guerilla Marketing for Nonprofits blog. You are learning about Guerrilla Marketing, but you may find you are too busy, or not in the right place in your role to lead the marketing attack for your organization.

What Guerilla Marketing Is - And What It Isn't

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This post originally appeared on the Guerilla Marketing for Nonprofits blog. . We have interviewed nonprofit leaders in preparation for the book and found some communication people who say they don’t use Guerrilla Marketing. Knowing what we know about the benefits of going Guerrilla, it’s hard to understand why anyone would resist the secrets that have helped so many. Apparently, some nonprofits fear they will lose some credibility if they use Guerrilla Marketing.

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach.

Me Marketing vs. You Marketing

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This post originally appeared on the Guerilla Marketing for Nonprofits blog. . Many organizations put together their marketing materials with the worst approach for getting attention from the people they want to reach. They send their messages out with “ Me Marketing. ”

Are You Short-Changing Your Nonprofit By Not Being Marketing Savvy?

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This post originally appeared on the Guerilla Marketing for Nonpfrofits blog. . Many organizations have no idea what marketing is. Some even resist marketing as contradicting their values. You can speed past these organizations by availing yourself of an education in marketing.

#SM4NP: Beware Not Of SM But Of SM Snake Oil & Silver Bullets

Non Profit Marketing 360

We asked Steve Frillmann, Executive Director of Green Guerillas in New York ( and interviewed on this blog ), why Green Guerillas has used social media, but only sparingly: Numerous people having being pushing Green Guerillas to embrace social media as an outreach and fundraising tool. Should you? Must you? If we aren’t careful, we might be entranced to believe social-media networking platforms have been around for quite a while.

How to Define Your Target Audience: Is Your Nonprofit a Match for Your Community?

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This post originally appeared on the Guerilla Marketing for Nonprofits blog. . Many nonprofits make the mistake of trying to get the people they want to reach to think exactly like them, when they really should focus on getting people to take action by understanding their audiences better.

How to Improve Your Nonprofit Marketing by Using a Calendar

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This post originally appeared on the Guerilla Marketing for Nonpfrofits blog. . Many nonprofits miss opportunities to improve their marketing simply because they don’t put their plans into a calendar.

Cause Marketing When You Can't Use the Phrase 'Super Bowl'

Cause Related Marketing

Pork Rind Appreciation Day is a good start, but I think they need to get more guerilla in a way that respects and honors their cause partner.

Aerial Philanthropy

Fundraising Breakthroughs

GuerilLA , the West-coast sister of NYC's Improv Everywhere , recently threw dollar-bill airplanes off the ArcLight parking lot in Hollywood , CA : What I love about these social experiments is how they highlight our reactions to giving and receiving and to money in general.