#Interview: Steve Frillmann, Executive Director, Green Guerillas

Non Profit Marketing 360

A community garden created by local residents with the help and support of Green Guerillas. We recently spoke with Steve Frillmann, executive director of Green Guerillas , a nonprofit organization that supports hundreds of community gardens (and gardeners) in New York City. The collaboration with the Green Guerillas evolved into the creation of the organization’s graphic identity and communications toolkit.

Traits of a Good Nonprofit Guerilla Marketer

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This post originally appeared on the Guerilla Marketing for Nonprofits blog. You are learning about Guerrilla Marketing, but you may find you are too busy, or not in the right place in your role to lead the marketing attack for your organization. Your nonprofit can still benefit from Guerrilla Marketing principles by finding someone in your own ranks who can get excited about the thought of aggressive, proactive marketing.

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What Guerilla Marketing Is - And What It Isn't

Fundraising 123

This post originally appeared on the Guerilla Marketing for Nonprofits blog. . We have interviewed nonprofit leaders in preparation for the book and found some communication people who say they don’t use Guerrilla Marketing. Knowing what we know about the benefits of going Guerrilla, it’s hard to understand why anyone would resist the secrets that have helped so many. Apparently, some nonprofits fear they will lose some credibility if they use Guerrilla Marketing.

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. MKC: What drew you to the marketing field?

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. MKC: What drew you to the marketing field?

Cause Marketing in the Economic Downturn

Cause Related Marketing

Giving USA Social Media Guerilla Marketing Transparency social marketing PR supported cause-related marketing Get Your Chin off Your ChestIt’s probably just superstition, but I have steadfastly avoided posting anything about the recession.After all, considering the amount of liquidity sloshing around after all the actions already taken by central bankers in Asia, Europe, and the United States, it’s plain that the real problem right now isn’t access to capital.

Are You Short-Changing Your Nonprofit By Not Being Marketing Savvy?

Fundraising 123

This post originally appeared on the Guerilla Marketing for Nonpfrofits blog. . Many organizations have no idea what marketing is. Some even resist marketing as contradicting their values. You can speed past these organizations by availing yourself of an education in marketing. Its easy to do with the many seminars, workshops, the internet, and the numerous volumes of marketing books published each year.

#SM4NP: Beware Not Of SM But Of SM Snake Oil & Silver Bullets

Non Profit Marketing 360

We asked Steve Frillmann, Executive Director of Green Guerillas in New York ( and interviewed on this blog ), why Green Guerillas has used social media, but only sparingly: Numerous people having being pushing Green Guerillas to embrace social media as an outreach and fundraising tool. Should you? Must you? If we aren’t careful, we might be entranced to believe social-media networking platforms have been around for quite a while.

Me Marketing vs. You Marketing

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This post originally appeared on the Guerilla Marketing for Nonprofits blog. . Many organizations put together their marketing materials with the worst approach for getting attention from the people they want to reach. They send their messages out with “ Me Marketing. ” Me Marketing is the kind of communication that centers on the organization. When I pick up your brochure as a prospect, I am learning about you and what you want to do. You are talking about you.

How to Improve Your Nonprofit Marketing by Using a Calendar

Fundraising 123

This post originally appeared on the Guerilla Marketing for Nonpfrofits blog. . Many nonprofits miss opportunities to improve their marketing simply because they don’t put their plans into a calendar. Month-by-month they let events, promotions, and outreach go by and don’t realize their greatest opportunities for increased effectiveness are parading right in front of them, on their calendar.

How to Define Your Target Audience: Is Your Nonprofit a Match for Your Community?

Fundraising 123

This post originally appeared on the Guerilla Marketing for Nonprofits blog. . Many nonprofits make the mistake of trying to get the people they want to reach to think exactly like them, when they really should focus on getting people to take action by understanding their audiences better. Nonprofit marketing results don’t require the target audience to accept the worldview of the marketer before they take action.

Target 101

Is Your Nonprofit's Marketing Made to Schtick?

Fundraising 123

This post originally appeared on the Guerilla Marketing for Nonpfrofits blog. . Just because something looks good or is entertaining, doesn’t mean it is effective for your nonprofit’s marketing. Too often nonprofit leaders buy into the notion that what is holding back their organization is the quality of their artwork. The new communication director who joins a nonprofit’s staff and announces they are going to change the logo and rebrand their organization is a cliche.

Aerial Philanthropy

Fundraising Breakthroughs

GuerilLA , the West-coast sister of NYC's Improv Everywhere , recently threw dollar-bill airplanes off the ArcLight parking lot in Hollywood , CA : What I love about these social experiments is how they highlight our reactions to giving and receiving and to money in general. First there were Instant Grants. Now there’s Aerial Philanthropy.

Cause Marketing When You Can't Use the Phrase 'Super Bowl'

Cause Related Marketing

Pork Rind Appreciation Day is a good start, but I think they need to get more guerilla in a way that respects and honors their cause partner. With National Breast Cancer Awareness Month behind us, is not too soon to start talking about cause marketing and the next big holiday coming up, namely Super Bowl 2013.

10 Nonprofit Marketing Experts’ Best Fundraising Strategies

NonProfit Hub

The nature of most nonprofits requires an adherence to guerilla marketing tactics. Marketing and fundraising at a nonprofit is tough. . You’ve got a tight budget, a small team, a handful of tools, high expectations, and lots of people who want your organization to succeed. .

What Makes A Campaign Go Viral?

Care2

“It's wiser instead to use time-tested, tried and true strategies, such as old fashioned guerilla promotion of your campaigns, or even (gasp) paid promotion -- monitoring your ROI closely of course -- while also doing whatever we can to make sure we are "open" to the possibility of that “viralness,&# to strike,&# says Clint O’Brien, Vice President of Nonprofit Services at Care2.

What Makes A Campaign Go Viral? - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

“Its wiser instead to use time-tested, tried and true strategies, such as old fashioned guerilla promotion of your campaigns, or even (gasp) paid promotion -- monitoring your ROI closely of course -- while also doing whatever we can to make sure we are "open" to the possibility of that “viralness,” to strike,” says Clint O’Brien, Vice President of Nonprofit Services at Care2.

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