Kivi's Nonprofit Communications Blog

APRIL 21, 2020

One of the recommendations in Facebook’s media guide – Global Coronavirus Resource: Connecting People During the COVID-19 Pandemic – was to use Facebook Groups to connect with people. But before I share this quick tutorial on how to set up your own Facebook Group, be sure you know: Why you are creating this Group Who you want to participate What you want them to do when they join the Group How the Group will be managed.

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Kivi's Nonprofit Communications Blog

APRIL 22, 2020

Yesterday, I shared a tutorial on how to create your Facebook Group , and now that it’s all set up, it’s time to invite your members! Why you are creating this Group and who will participate? If you don’t have a clear purpose for your Group, it will not succeed even if you get people to join. Now, if you are sure you know why you want a Group, here are a few ways you can invite people to join your Facebook Group: 1.

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Kivi's Nonprofit Communications Blog

MAY 5, 2020

Since Facebook has been pushing Groups since even before the pandemic, I have been sharing some tips on making the most of your Facebook Group. 5 Types of Content You Should Be Posting Right Now According to Facebook A Screenshot Tutorial on How to Create a Facebook Group How to Get People to Join Your New Facebook Group. So, now that you have created your Facebook Group and gotten people to join, how do you get them to participate?

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Kivi's Nonprofit Communications Blog

AUGUST 24, 2016

My current favorite nonprofit Facebook Group is Nonprofit Happy Hour , which is an offshoot of Nonprofit with Balls. It’s a very active, very helpful, and very opinionated group of people in all different kinds of nonprofit work, although fundraising and communications topics seem to dominate. Another group is the Nonprofit Communications Professionals group. This is more targeted, but lately, I also find more promotional posts in this group.

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iMarketSmart

AUGUST 1, 2019

That’s how I felt when I first met Richard Perry and Jeff Schreifels (from Veritus Group) in Philadelphia years ago. So I was thrilled that Richard and Jeff invited me to chat on the VERITUS GROUP PODCAST. The post If you like VERITUS GROUP and you like me… now you can get both together! Smartideas donor qualification donor qualification questions donor qualification visit jeff schreifels richard perry veritus group Wealth screeningAlignment.

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Cause Related Marketing

AUGUST 13, 2012

Trade groups exist to provide service to their members; research and publications, marketing and branding, lobbying and training, tradeshows and meetings, and the like. Wikipedia says there are 7,600 national trade groups in the United States. Trade Association Cause Marketing Umami City of Hope Mushroom Council Trade Group Cause Marketing Breast Cancer Awareness Month Pink Ribbon cause marketing

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iMarketSmart

JANUARY 6, 2016

But if you want to learn how to improve in your role at your organization I think there’s a better, less expensive, more efficient way to go— with a mastermind group! Mastermind groups usually involve 2 to 5 participants with common interests meeting monthly. Together, these people help one another set goals, brainstorm, and work through challenges to achieve results with brutal honesty as a cornerstone for the groups success.

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Kivi's Nonprofit Communications Blog

JULY 27, 2012

As the community engagement manager at Nonprofit Marketing Guide.com, I have set up a lot of Facebook Groups, and unlike some other changes Facebook has made that people find annoying, the latest updates have made Groups even more functional. Facebook Groups have become our go-to way to communicate and work with our training participants. We use them for all of our e-clinics, Kivi’s mentoring program, and we also have a Group just for our All-Access Pass holders.

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Kivi's Nonprofit Communications Blog

MARCH 5, 2015

They also aren’t the best for coordinating activities or sharing ideas with a specific group of people. If you need to have a dialogue with a number of people related to your cause, you might want to consider a Facebook Group (or many different groups) in addition to your nonprofit’s official Facebook Page. It’s much easier to hear from everyone in a Facebook Group. You can control who can join your group and limit posts to relevant content.

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Non Profit Marketing 360

DECEMBER 12, 2011

Howard Adam Levy is Principal of Red Rooster Group , a New York City-based branding, marketing and design agency for nonprofits. NPM360: Did Red Rooster Group begin as a branding agency? I’ve chosen to work in the trenches with groups who need the help, and try to give them as much support as possible. A huge number of those groups will go out of business because they can’t afford to stay in business.

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Kivi's Nonprofit Communications Blog

SEPTEMBER 15, 2015

It’s time for a Nonprofit Marketing Guide community project! We get these questions all the time. What should my editorial calendar actually look like? Does it need to be online? Which software should we use? And of course, there are a million ways to do it. Which is not an especially useful answer. So, let’s create some really useful answers together, shall we? Maybe 10 or even 20 useful answers? Want to help? Please? Here’s how this will work. Step 1: Review the Sample Data.

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EveryAction

AUGUST 15, 2018

That’s why we’re launching the Product Feedback Group , to connect EveryAction users directly with our product team. Product Feedback Group members will receive email invites to various research studies including interviews, usability tests, surveys, and more. Surveys help us understand problems quantitatively and allow us to collect data from large groups of people. We hope you’ll join the Product Feedback Group and look forward to speaking with you soon

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iMarketSmart

SEPTEMBER 21, 2016

Veritus Group knows more about fundraising than most people learn in a lifetime. The post 5 things great nonprofits do (according to Veritus Group) appeared first on MarketSmart | . Here’s some of their wisdom : 5 things truly great nonprofits do: They pay staff well! They make their projects and programs awesome! They invest in reporting impact in a meaningful way! They build robust and very strategic fundraising programs!

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Non Profit Marketing 360

DECEMBER 7, 2011

Howard Adam Levy is Principal of Red Rooster Group , a New York City-based branding, marketing and design agency for nonprofits. MKC: Did Red Rooster Group begin as a branding agency? I’ve chosen to work in the trenches with groups who need the help, and try to give them as much support as possible. A huge number of those groups will go out of business because they can’t afford to stay in business.

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EveryAction

MARCH 19, 2018

There are thousands of nonprofits changing the world in big and small ways every single day. The best of these nonprofits know that one of the major keys to success is using top-notch nonprofit tools to run smart, creative, and impactful campaigns. We’re incredibly fortunate to power many of these organizations, helping raise more money and maximize their impact along the way.

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Fundraiser Ideas

JUNE 13, 2012

Following are 10 simple fundraiser ideas for small groups. Bake Sale – A bake sale is one of the easiest fundraiser ideas for small groups to pull off. Flower Day – This is one of the best fundraiser ideas for small groups within a larger organization, like a school. Caroling for Donations – You don’t have to be a choir to use this fundraiser idea for small groups. Sell caroling visits by your group to increase holiday spirit and raise funds for your cause.

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J Campbell Social Marketing

MARCH 13, 2014

If your nonprofit is using Pinterest, you may have been invited to post to another user’s Group Board. Pinning to Group Boards that others have created is a great way to increase exposure for your organization and your cause. However, developing Group Boards yourself and inviting others to pin is an even better way – yet vastly underutilized by nonprofits on Pinterest. Here are 7 ways that nonprofits can use Pinterest Group Boards.

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SocialButterfly

DECEMBER 27, 2012

Forming the Social Media for Global Health Working Group . Out of this need a working group was formed. The group meets quarterly in the Washington, DC area and covers topics like measuring social media, using humor in your social media campaign and creating a social media strategy. As a result, the group came to a consensus to work together to create a benchmarking document for global health and social media.

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iMarketSmart

JUNE 2, 2015

The new LinkedIn fundraising group is called Major and Planned Gift Marketers. The Group Manager (me) doesn’t allow spammers to junk-up the discussion board with promotions. There’s no other discussion group like it. Other groups have tons of discussions but very few comments. The post 8 huge reasons why you should join our new LinkedIn fundraising group appeared first on MarketSmart.

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Cause Related Marketing

MARCH 24, 2010

It’s not clear to me that this is a trend, but I’ve seen my first cause marketing campaign with a trade group.The campaign is a tree planting effort from Odwalla, the juice company, and the trade group called the National Association of State Park Directors.It the United States, a trade group or trade association is a probably a nonprofit (although not necessarily a charity).

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iMarketSmart

AUGUST 5, 2012

The following chart shows the age breakdown for the leads we generated and gifts we uncovered for one of our clients. It’s interesting that there are quite a good number of 25-54 year old respondents interested in planned giving estate planning information. Furthermore, it’s also interesting that there are quite a number of 65+ respondents. How did we get this information? .

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Fundraising Coach

MARCH 29, 2016

Some of you have been seeing my name associated with at group called "The Concord Leadership Group LLC." And over the last few weeks, since the release of the nonprofit sector leadership report , you've probably seen more and more posts from The Concord Leadership Group. Hey Fundraising Coach, what's is The Concord Leadership Group LLC I'm increasingly being asked "The Concord Leadership Group? So The Concord Leadership Group LLC was created.

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Non Profit Marketing 360

JULY 5, 2011

As The New York Times then reported, she got the report from her colleagues, and “right then and there, she decided Do Something, a national nonprofit group that works to involve teenagers in civic activities, had to go mobile. Its recent success after a rough patch at the turn of the millennium comes from Nancy’s experience turning a $5000 inheritance into the nonprofit group Dress for Success , which helps poor women enter the work force.

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Non Profit Marketing 360

DECEMBER 3, 2012

“Giveaway For Good” is an initiative of the WLR Automotive Group , who is celebrating twenty-five years of service in the central Maryland/York County PA region. The nomination process was opened up in mid-November, and anyone can continue to nominate groups through 14 December (NB: The site balks when opened in Chrome browsers, but you can use it). Since its inception, WLR has adopted a philosophy of giving and donates significantly each year to local groups.”

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Non Profit Marketing 360

MAY 3, 2012

You don’t understand how diverse that group is! You need to be able to listen to your constituents as people instead of as groups. Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet.

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Social Marketing and Social Change

OCTOBER 17, 2012

"Most agencies and organizations rely on the collection and analysis of demographic data from secondary sources, such as demographers in census bureaus, national or local epidemiological studies, or commercial market reports and databases, to make decisions about segmentation and selection of priority groups. Personas for Priority Groups to Address Concurrent Sexual Partnerships.

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Non Profit Marketing 360

MAY 2, 2012

You don’t understand how diverse that group is! You need to be able to listen to your constituents as people instead of as groups. Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet.

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Selfish Giving

FEBRUARY 7, 2011

Frank Barry had a wonderful post last week over at Mashable on seven group buying sites using daily deals to give back. Like all the other group buying sites, GoodTwo has a sales team to land the deals with businesses and a platform to share them with consumers, but what’s different is it offers them to nonprofits and individual fundraisers (with a focus on those who raise money for runs, walks and rides) to use with their contacts.

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J Campbell Social Marketing

MAY 9, 2019

3) Make a plan to interact more in Groups, or form a Group for your nonprofit. One of the most notable features of the Facebook interface overhaul is that the new Groups tab is placed right smack in the top middle of the menu bar when you log in. You now get updates from your Groups front and center as well as personalized recommendations for new Groups to join. NOTE: This depends on the Group Settings – some Groups do not allow Pages to join.).

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Fundraising Coach

DECEMBER 15, 2015

So you might even mix them in between calls to the other three groups. The post The 4 Donor Groups You Need to Contact Before the End of Year appeared first on FundraisingCoach.com. Photo courtesy of Willy D on Flickr. Some rights reserved. As we've been approaching the end of year, my coaching clients are asking me to help them prioritize their major gift fundraising contacts. Here are some of the ideas I share with them.

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J Campbell Social Marketing

FEBRUARY 7, 2020

Let’s talk about the shift to privacy, focus on Groups, e-commerce for small business, and what he means by the “next computing platform.” . FOCUS ON GROUPS AND PRIVATE COMMUNITIES . If you watched the Super Bowl you probably saw Facebook’s latest ad , focused on Groups. ” Resource: Free ebook – The Essential Guide to Nonprofit Facebook Groups. Leave your thoughts or ask a question in the Facebook Group. .

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Fundraiser Ideas

AUGUST 30, 2011

Recent financial downturns have taken a toll on many charitable and nonprofit organizations. Many administrators are left wondering how to raise money in this difficult economic environment. The secret to raising money is really no secret at all; in general, persistence and commitment are essential elements of success in the fundraising world. Here are 10 tips on how to raise money even when the economy is at its worst: Make your presence felt.

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Cause Related Marketing

FEBRUARY 5, 2013

What the United Franchise Group, SIGNARAMA’s parent, has done here is an efficient way to activate a cause marketing effort. The most common way to activate or promote your cause marketing campaign is via public relations. If your firm has complications like multiple locations doing the same cause marketing promotion at the same time then your PR crew has a responsibility to step up their game.

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Social Marketing and Social Change

SEPTEMBER 23, 2009

Hispanics are born abroad, in countries where wireless service often is more common than landline phones, the American Hispanic community is more open to mobile broadband than many other population groups. A new report by The Hispanic Institute and Mobile Future, " Hispanic Broadband Access: Making the Most of the Mobile, Connected Future ," [pdf] demonstrates the pervasiveness of wireless broadband services in their daily lives. Highlights of the report include: 1.

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Getting Attention

MARCH 31, 2009

Please join me and (already) 400 fellow nonprofit communicators in the Getting Attention (GA) Group on LinkedIn. So I'm shifting discussion to the Getting Attention LinkedIn Group (we'll have a Facebook group soon). And, if you're not yet on LinkedIn, it's the perfect motivation for you to spend 10 minutes putting up a profile -- great networking, discussion groups from all perspectives (I put queries out and get great responses). Looking for marketing answers?

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MARCH 18, 2009

After serving for 12 years as a court-appointed special advocate (CASA) in Minnesota, Tikkanen founded the nonprofit Kids at Risk Action Group. After just a few minutes with Mike Tikkanen, you'll be fired up and ready to take action. His passion for improving the treatment of abused and neglected children inspires and educates, and you can't help but get fired up along with him.

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Kivi's Nonprofit Communications Blog

APRIL 9, 2019

Facebook Groups Facebook is re-investing in Groups. I know for me personally, the vast majority of time I spend on Facebook is spent looking at and replying to posts generated in Groups. As a group admin, you can control who gets in using screening questions. You can turn on Group Badges that help you reward people for participation. You will soon be able to charge a monthly subscription fee to enter your groups if that makes sense for your purposes.

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Nonprofit Marketing Blog

AUGUST 27, 2012

So what happens when we talk about people in need as members of a group? But if you do talk about a group, it can be good or bad for fundraising. Burson (University of Michigan) found that groups of people in need who seem unified inspire funding more quickly. But in contrast, groups that may not be viewed positively discouraged giving. But there may be times when you need to talk about a group - be it a community, a family or a refugee camp.

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Mission Minded

SEPTEMBER 10, 2009

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Selfish Giving

APRIL 5, 2010

You can read my latest post over at Philanthropy.com. Thanks to Peter Panepento (a Yankees fan no less) for inviting me to write it, and for posting it the day after a huge Red Sox victory over the Evil Empire! Fact or rumor: Jonathan Papelbon used Foursquare last night to check the Red Sox into first place in the American League East.

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Selfish Giving

OCTOBER 3, 2011

October is here and millions will be raised this month with cause marketing for breast cancer organizations. Two of the best known are Komen for the Cure and Breast Cancer Research Foundation. These large organizations with their national partnerships will raise the lion’s share with their “pink” products and promotions, but they won’t be the only ones raise money with cause marketing. Many small organizations are educating themselves and launching their own promotions.

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iMarketSmart

MAY 22, 2017

Instead, many nonprofits outsource the function to Veritus Group. Veritus Group knows fundraising. Recommendations: >> 5 Things Great Nonprofits Do (According To Veritus Group). >> >> Webinar Recording: How To Think About Major Gifts; Hosted by Jeff Schreifels (Veritus Group). >> The private sector has sales managers for their revenue generation teams. The nonprofit sector, not so much.

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Seeking Grant Money Today

AUGUST 23, 2009

Deadline: October 2, 2009 Applications Invited for State Farm's Youth Advisory Board Service-Learning Grants Program The State Farm Youth Advisory Board is a group of thirty diverse youth that helps create and oversee a State Farm -funded grantmaking initiative for student-led service learning projects in the United States as well as Alberta, New Brunswick, and Ontario, Canada. Tags: Canada American public schools youth groups RFP grants public service the foundation center

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