INDUSTRY INSIGHTS YOUR PEERS ARE READING
Though relied on for all sorts of health and social policymaking, these data do not provide the understanding of a priority group that leads to insight and effective marketing and communications efforts. Personas for Priority Groups to Address Concurrent Sexual Partnerships. MORE
You don’t understand how diverse that group is! You need to be able to listen to your constituents as people instead of as groups. Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. MORE
So you might even mix them in between calls to the other three groups. The post The 4 Donor Groups You Need to Contact Before the End of Year appeared first on FundraisingCoach.com. Photo courtesy of Willy D on Flickr. Some rights reserved. MORE
October is here and millions will be raised this month with cause marketing for breast cancer organizations. Two of the best known are Komen for the Cure and Breast Cancer Research Foundation. MORE
Howard Adam Levy is Principal of Red Rooster Group , a New York City-based branding, marketing and design agency for nonprofits. NPM360: Did Red Rooster Group begin as a branding agency? A huge number of those groups will go out of business because they can’t afford to stay in business. MORE
Veritus Group knows more about fundraising than most people learn in a lifetime. The post 5 things great nonprofits do (according to Veritus Group) appeared first on MarketSmart | . Here’s some of their wisdom : 5 things truly great nonprofits do: They pay staff well! MORE
Instead, many nonprofits outsource the function to Veritus Group. Veritus Group knows fundraising. Recommendations: >> 5 Things Great Nonprofits Do (According To Veritus Group). >> >> Webinar Recording: How To Think About Major Gifts; Hosted by Jeff Schreifels (Veritus Group). >> The private sector has sales managers for their revenue generation teams. The nonprofit sector, not so much. MORE
Please join me and (already) 400 fellow nonprofit communicators in the Getting Attention (GA) Group on LinkedIn. So I'm shifting discussion to the Getting Attention LinkedIn Group (we'll have a Facebook group soon). And, if you're not yet on LinkedIn, it's the perfect motivation for you to spend 10 minutes putting up a profile -- great networking, discussion groups from all perspectives (I put queries out and get great responses). Looking for marketing answers? MORE
There are 30 million active Facebook fan pages, and 700 million people use Facebook Groups daily. When you open the Facebook can of worms and create a Page or a Group, you have a new responsibility. 7) Facebook Groups will become more useful. MORE
Hispanics are born abroad, in countries where wireless service often is more common than landline phones, the American Hispanic community is more open to mobile broadband than many other population groups. A new report by The Hispanic Institute and Mobile Future, " Hispanic Broadband Access: Making the Most of the Mobile, Connected Future ," [pdf] demonstrates the pervasiveness of wireless broadband services in their daily lives. Highlights of the report include: 1. MORE
One of those suggestions was “Start a Facebook Group” as Groups still seem to have the same placement in the News Feed as they always have. And the many different Group functions available also make it a good choice to connect with your supporters. MORE
Recent financial downturns have taken a toll on many charitable and nonprofit organizations. Many administrators are left wondering how to raise money in this difficult economic environment. The secret to raising money is really no secret at all; in general, persistence and commitment are essential elements of success in the fundraising world. Here are 10 tips on how to raise money even when the economy is at its worst: Make your presence felt. MORE
What the United Franchise Group, SIGNARAMA’s parent, has done here is an efficient way to activate a cause marketing effort. The most common way to activate or promote your cause marketing campaign is via public relations. MORE
Facebook Groups Facebook is re-investing in Groups. I know for me personally, the vast majority of time I spend on Facebook is spent looking at and replying to posts generated in Groups. As a group admin, you can control who gets in using screening questions. You can turn on Group Badges that help you reward people for participation. You will soon be able to charge a monthly subscription fee to enter your groups if that makes sense for your purposes. MORE
That’s why we’re launching the Product Feedback Group , to connect EveryAction users directly with our product team. Product Feedback Group members will receive email invites to various research studies including interviews, usability tests, surveys, and more. MORE
Deadline: October 2, 2009 Applications Invited for State Farm's Youth Advisory Board Service-Learning Grants Program The State Farm Youth Advisory Board is a group of thirty diverse youth that helps create and oversee a State Farm -funded grantmaking initiative for student-led service learning projects in the United States as well as Alberta, New Brunswick, and Ontario, Canada. Tags: Canada American public schools youth groups RFP grants public service the foundation center MORE
That’s how I felt when I first met Richard Perry and Jeff Schreifels (from Veritus Group) in Philadelphia years ago. So I was thrilled that Richard and Jeff invited me to chat on the VERITUS GROUP PODCAST. Alignment. MORE
Frank Barry had a wonderful post last week over at Mashable on seven group buying sites using daily deals to give back. Note: I asked the question over at Quora: “Is there a group buying site that allows you to use their platform for your own deals and with your own contacts?&#. MORE
3) Make a plan to interact more in Groups, or form a Group for your nonprofit. One of the most notable features of the Facebook interface overhaul is that the new Groups tab is placed right smack in the top middle of the menu bar when you log in. MORE
Following are 10 simple fundraiser ideas for small groups. Bake Sale – A bake sale is one of the easiest fundraiser ideas for small groups to pull off. Flower Day – This is one of the best fundraiser ideas for small groups within a larger organization, like a school. Caroling for Donations – You don’t have to be a choir to use this fundraiser idea for small groups. Sell caroling visits by your group to increase holiday spirit and raise funds for your cause. MORE
“Giveaway For Good” is an initiative of the WLR Automotive Group , who is celebrating twenty-five years of service in the central Maryland/York County PA region. Since its inception, WLR has adopted a philosophy of giving and donates significantly each year to local groups.” MORE
My current favorite nonprofit Facebook Group is Nonprofit Happy Hour , which is an offshoot of Nonprofit with Balls. Another group is the Nonprofit Communications Professionals group. This is more targeted, but lately, I also find more promotional posts in this group. MORE
After serving for 12 years as a court-appointed special advocate (CASA) in Minnesota, Tikkanen founded the nonprofit Kids at Risk Action Group. After just a few minutes with Mike Tikkanen, you'll be fired up and ready to take action. His passion for improving the treatment of abused and neglected children inspires and educates, and you can't help but get fired up along with him. MORE
Groups Are Getting A Push. Zuck said himself that Groups, a.k.a. billion people using Groups every month, and Facebook wants that number to go up. They are introducing new tools to make Group administrator’s lives easier (thank you!) There will be a new Groups tab in the app, which makes Groups easier to discover based on your location, keywords, and topic search. Facebook Marketing Nonprofits Social Media f8 conference Facebook Groups MORE
As the community engagement manager at Nonprofit Marketing Guide.com, I have set up a lot of Facebook Groups, and unlike some other changes Facebook has made that people find annoying, the latest updates have made Groups even more functional. MORE
They also aren’t the best for coordinating activities or sharing ideas with a specific group of people. It’s much easier to hear from everyone in a Facebook Group. You can control who can join your group and limit posts to relevant content. Group Privacy. MORE
It’s time for a Nonprofit Marketing Guide community project! We get these questions all the time. What should my editorial calendar actually look like? Does it need to be online? Which software should we use? And of course, there are a million ways to do it. MORE
The following chart shows the age breakdown for the leads we generated and gifts we uncovered for one of our clients. It’s interesting that there are quite a good number of 25-54 year old respondents interested in planned giving estate planning information. Furthermore, it’s also interesting that there are quite a number of 65+ respondents. How did we get this information? . MORE
Secret Boards can also be Group Boards, providing the users all have Pinterest accounts. Next week I will lay out some ideas for nonprofits using public Group Boards on Pinterest. Nonprofits Pinterest Social Media Group Boards Pinterest for nonprofits Pinterest marketing Secret Boards MORE
You don’t understand how diverse that group is! You need to be able to listen to your constituents as people instead of as groups. Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. MORE
But if you want to learn how to improve in your role at your organization I think there’s a better, less expensive, more efficient way to go— with a mastermind group! Mastermind groups usually involve 2 to 5 participants with common interests meeting monthly. MORE
So what happens when we talk about people in need as members of a group? But if you do talk about a group, it can be good or bad for fundraising. Burson (University of Michigan) found that groups of people in need who seem unified inspire funding more quickly. But in contrast, groups that may not be viewed positively discouraged giving. But there may be times when you need to talk about a group - be it a community, a family or a refugee camp. MORE
The new LinkedIn fundraising group is called Major and Planned Gift Marketers. The Group Manager (me) doesn’t allow spammers to junk-up the discussion board with promotions. There’s no other discussion group like it. Other groups have tons of discussions but very few comments. The post 8 huge reasons why you should join our new LinkedIn fundraising group appeared first on MarketSmart. MORE
You can read my latest post over at Philanthropy.com. Thanks to Peter Panepento (a Yankees fan no less) for inviting me to write it, and for posting it the day after a huge Red Sox victory over the Evil Empire! MORE
Forming the Social Media for Global Health Working Group . Out of this need a working group was formed. The group meets quarterly in the Washington, DC area and covers topics like measuring social media, using humor in your social media campaign and creating a social media strategy. MORE
But one thing I haven't covered enough is how to bring in groups to see your work. Having a group sales strategy is key for arts organizations, particularly ones that perform in smaller venues. Not only do groups feel up those seats, they also bring in a very nice energy to the event. Most organizations that bring groups to events starting planning those group outings months in advance. Match the show to the group. MORE
As The New York Times then reported, she got the report from her colleagues, and “right then and there, she decided Do Something, a national nonprofit group that works to involve teenagers in civic activities, had to go mobile. MORE
Howard Adam Levy is Principal of Red Rooster Group , a New York City-based branding, marketing and design agency for nonprofits. MKC: Did Red Rooster Group begin as a branding agency? A huge number of those groups will go out of business because they can’t afford to stay in business. MORE
Some of you have been seeing my name associated with at group called "The Concord Leadership Group LLC." And over the last few weeks, since the release of the nonprofit sector leadership report , you've probably seen more and more posts from The Concord Leadership Group. MORE
If your nonprofit is using Pinterest, you may have been invited to post to another user’s Group Board. Pinning to Group Boards that others have created is a great way to increase exposure for your organization and your cause. MORE
Trade groups exist to provide service to their members; research and publications, marketing and branding, lobbying and training, tradeshows and meetings, and the like. Wikipedia says there are 7,600 national trade groups in the United States. Trade Association Cause Marketing Umami City of Hope Mushroom Council Trade Group Cause Marketing Breast Cancer Awareness Month Pink Ribbon cause marketing MORE
There are thousands of nonprofits changing the world in big and small ways every single day. The best of these nonprofits know that one of the major keys to success is using top-notch nonprofit tools to run smart, creative, and impactful campaigns. We’re incredibly fortunate to power many of these organizations, helping raise more money and maximize their impact along the way. MORE
It’s not clear to me that this is a trend, but I’ve seen my first cause marketing campaign with a trade group.The campaign is a tree planting effort from Odwalla, the juice company, and the trade group called the National Association of State Park Directors.It MORE
Groups Related Topics 
Kivi's Nonprofit Communications Blog
AUGUST 24, 2016
My current favorite nonprofit Facebook Group is Nonprofit Happy Hour , which is an offshoot of Nonprofit with Balls. Another group is the Nonprofit Communications Professionals group. This is more targeted, but lately, I also find more promotional posts in this group.
iMarketSmart
AUGUST 1, 2019
That’s how I felt when I first met Richard Perry and Jeff Schreifels (from Veritus Group) in Philadelphia years ago. So I was thrilled that Richard and Jeff invited me to chat on the VERITUS GROUP PODCAST. Alignment.
Kivi's Nonprofit Communications Blog
FEBRUARY 5, 2018
One of those suggestions was “Start a Facebook Group” as Groups still seem to have the same placement in the News Feed as they always have. And the many different Group functions available also make it a good choice to connect with your supporters.
Kivi's Nonprofit Communications Blog
JULY 27, 2012
As the community engagement manager at Nonprofit Marketing Guide.com, I have set up a lot of Facebook Groups, and unlike some other changes Facebook has made that people find annoying, the latest updates have made Groups even more functional.
J Campbell Social Marketing
MARCH 13, 2014
If your nonprofit is using Pinterest, you may have been invited to post to another user’s Group Board. Pinning to Group Boards that others have created is a great way to increase exposure for your organization and your cause.
iMarketSmart
JANUARY 6, 2016
But if you want to learn how to improve in your role at your organization I think there’s a better, less expensive, more efficient way to go— with a mastermind group! Mastermind groups usually involve 2 to 5 participants with common interests meeting monthly.
Kivi's Nonprofit Communications Blog
MARCH 5, 2015
They also aren’t the best for coordinating activities or sharing ideas with a specific group of people. It’s much easier to hear from everyone in a Facebook Group. You can control who can join your group and limit posts to relevant content. Group Privacy.
Cause Related Marketing
AUGUST 13, 2012
Trade groups exist to provide service to their members; research and publications, marketing and branding, lobbying and training, tradeshows and meetings, and the like. Wikipedia says there are 7,600 national trade groups in the United States. Trade Association Cause Marketing Umami City of Hope Mushroom Council Trade Group Cause Marketing Breast Cancer Awareness Month Pink Ribbon cause marketing
EveryAction
AUGUST 15, 2018
That’s why we’re launching the Product Feedback Group , to connect EveryAction users directly with our product team. Product Feedback Group members will receive email invites to various research studies including interviews, usability tests, surveys, and more.
Non Profit Marketing 360
DECEMBER 12, 2011
Howard Adam Levy is Principal of Red Rooster Group , a New York City-based branding, marketing and design agency for nonprofits. NPM360: Did Red Rooster Group begin as a branding agency? A huge number of those groups will go out of business because they can’t afford to stay in business.
iMarketSmart
SEPTEMBER 21, 2016
Veritus Group knows more about fundraising than most people learn in a lifetime. The post 5 things great nonprofits do (according to Veritus Group) appeared first on MarketSmart | . Here’s some of their wisdom : 5 things truly great nonprofits do: They pay staff well!
Non Profit Marketing 360
DECEMBER 7, 2011
Howard Adam Levy is Principal of Red Rooster Group , a New York City-based branding, marketing and design agency for nonprofits. MKC: Did Red Rooster Group begin as a branding agency? A huge number of those groups will go out of business because they can’t afford to stay in business.
EveryAction
MARCH 19, 2018
There are thousands of nonprofits changing the world in big and small ways every single day. The best of these nonprofits know that one of the major keys to success is using top-notch nonprofit tools to run smart, creative, and impactful campaigns. We’re incredibly fortunate to power many of these organizations, helping raise more money and maximize their impact along the way.
SocialButterfly
DECEMBER 27, 2012
Forming the Social Media for Global Health Working Group . Out of this need a working group was formed. The group meets quarterly in the Washington, DC area and covers topics like measuring social media, using humor in your social media campaign and creating a social media strategy.
Fundraiser Ideas
JUNE 13, 2012
Following are 10 simple fundraiser ideas for small groups. Bake Sale – A bake sale is one of the easiest fundraiser ideas for small groups to pull off. Flower Day – This is one of the best fundraiser ideas for small groups within a larger organization, like a school. Caroling for Donations – You don’t have to be a choir to use this fundraiser idea for small groups. Sell caroling visits by your group to increase holiday spirit and raise funds for your cause.
Cause Related Marketing
MARCH 24, 2010
It’s not clear to me that this is a trend, but I’ve seen my first cause marketing campaign with a trade group.The campaign is a tree planting effort from Odwalla, the juice company, and the trade group called the National Association of State Park Directors.It
Selfish Giving
FEBRUARY 7, 2011
Frank Barry had a wonderful post last week over at Mashable on seven group buying sites using daily deals to give back. Note: I asked the question over at Quora: “Is there a group buying site that allows you to use their platform for your own deals and with your own contacts?&#.
Fundraising Coach
MARCH 29, 2016
Some of you have been seeing my name associated with at group called "The Concord Leadership Group LLC." And over the last few weeks, since the release of the nonprofit sector leadership report , you've probably seen more and more posts from The Concord Leadership Group.
iMarketSmart
JUNE 2, 2015
The new LinkedIn fundraising group is called Major and Planned Gift Marketers. The Group Manager (me) doesn’t allow spammers to junk-up the discussion board with promotions. There’s no other discussion group like it. Other groups have tons of discussions but very few comments. The post 8 huge reasons why you should join our new LinkedIn fundraising group appeared first on MarketSmart.
Non Profit Marketing 360
JULY 5, 2011
As The New York Times then reported, she got the report from her colleagues, and “right then and there, she decided Do Something, a national nonprofit group that works to involve teenagers in civic activities, had to go mobile.
Non Profit Marketing 360
DECEMBER 3, 2012
“Giveaway For Good” is an initiative of the WLR Automotive Group , who is celebrating twenty-five years of service in the central Maryland/York County PA region. Since its inception, WLR has adopted a philosophy of giving and donates significantly each year to local groups.”
Non Profit Marketing 360
MAY 3, 2012
You don’t understand how diverse that group is! You need to be able to listen to your constituents as people instead of as groups. Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach.
iMarketSmart
AUGUST 5, 2012
The following chart shows the age breakdown for the leads we generated and gifts we uncovered for one of our clients. It’s interesting that there are quite a good number of 25-54 year old respondents interested in planned giving estate planning information. Furthermore, it’s also interesting that there are quite a number of 65+ respondents. How did we get this information? .
Social Marketing and Social Change
OCTOBER 17, 2012
Though relied on for all sorts of health and social policymaking, these data do not provide the understanding of a priority group that leads to insight and effective marketing and communications efforts. Personas for Priority Groups to Address Concurrent Sexual Partnerships.
Non Profit Marketing 360
MAY 2, 2012
You don’t understand how diverse that group is! You need to be able to listen to your constituents as people instead of as groups. Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach.
Kivi's Nonprofit Communications Blog
APRIL 9, 2019
Facebook Groups Facebook is re-investing in Groups. I know for me personally, the vast majority of time I spend on Facebook is spent looking at and replying to posts generated in Groups. As a group admin, you can control who gets in using screening questions. You can turn on Group Badges that help you reward people for participation. You will soon be able to charge a monthly subscription fee to enter your groups if that makes sense for your purposes.
Fundraising Coach
DECEMBER 15, 2015
So you might even mix them in between calls to the other three groups. The post The 4 Donor Groups You Need to Contact Before the End of Year appeared first on FundraisingCoach.com. Photo courtesy of Willy D on Flickr. Some rights reserved.
Cause Related Marketing
FEBRUARY 5, 2013
What the United Franchise Group, SIGNARAMA’s parent, has done here is an efficient way to activate a cause marketing effort. The most common way to activate or promote your cause marketing campaign is via public relations.
J Campbell Social Marketing
MAY 9, 2019
3) Make a plan to interact more in Groups, or form a Group for your nonprofit. One of the most notable features of the Facebook interface overhaul is that the new Groups tab is placed right smack in the top middle of the menu bar when you log in.
Selfish Giving
APRIL 5, 2010
You can read my latest post over at Philanthropy.com. Thanks to Peter Panepento (a Yankees fan no less) for inviting me to write it, and for posting it the day after a huge Red Sox victory over the Evil Empire!
Fundraiser Ideas
AUGUST 30, 2011
Recent financial downturns have taken a toll on many charitable and nonprofit organizations. Many administrators are left wondering how to raise money in this difficult economic environment. The secret to raising money is really no secret at all; in general, persistence and commitment are essential elements of success in the fundraising world. Here are 10 tips on how to raise money even when the economy is at its worst: Make your presence felt.
Selfish Giving
OCTOBER 3, 2011
October is here and millions will be raised this month with cause marketing for breast cancer organizations. Two of the best known are Komen for the Cure and Breast Cancer Research Foundation.
Social Marketing and Social Change
SEPTEMBER 23, 2009
Hispanics are born abroad, in countries where wireless service often is more common than landline phones, the American Hispanic community is more open to mobile broadband than many other population groups. A new report by The Hispanic Institute and Mobile Future, " Hispanic Broadband Access: Making the Most of the Mobile, Connected Future ," [pdf] demonstrates the pervasiveness of wireless broadband services in their daily lives. Highlights of the report include: 1.
Getting Attention
MARCH 31, 2009
Please join me and (already) 400 fellow nonprofit communicators in the Getting Attention (GA) Group on LinkedIn. So I'm shifting discussion to the Getting Attention LinkedIn Group (we'll have a Facebook group soon). And, if you're not yet on LinkedIn, it's the perfect motivation for you to spend 10 minutes putting up a profile -- great networking, discussion groups from all perspectives (I put queries out and get great responses). Looking for marketing answers?
Fundraising 123
MARCH 18, 2009
After serving for 12 years as a court-appointed special advocate (CASA) in Minnesota, Tikkanen founded the nonprofit Kids at Risk Action Group. After just a few minutes with Mike Tikkanen, you'll be fired up and ready to take action. His passion for improving the treatment of abused and neglected children inspires and educates, and you can't help but get fired up along with him.
Nonprofit Marketing Blog
AUGUST 27, 2012
So what happens when we talk about people in need as members of a group? But if you do talk about a group, it can be good or bad for fundraising. Burson (University of Michigan) found that groups of people in need who seem unified inspire funding more quickly. But in contrast, groups that may not be viewed positively discouraged giving. But there may be times when you need to talk about a group - be it a community, a family or a refugee camp.
J Campbell Social Marketing
DECEMBER 9, 2014
There are 30 million active Facebook fan pages, and 700 million people use Facebook Groups daily. When you open the Facebook can of worms and create a Page or a Group, you have a new responsibility. 7) Facebook Groups will become more useful.
J Campbell Social Marketing
MARCH 6, 2014
Secret Boards can also be Group Boards, providing the users all have Pinterest accounts. Next week I will lay out some ideas for nonprofits using public Group Boards on Pinterest. Nonprofits Pinterest Social Media Group Boards Pinterest for nonprofits Pinterest marketing Secret Boards
iMarketSmart
MAY 22, 2017
Instead, many nonprofits outsource the function to Veritus Group. Veritus Group knows fundraising. Recommendations: >> 5 Things Great Nonprofits Do (According To Veritus Group). >> >> Webinar Recording: How To Think About Major Gifts; Hosted by Jeff Schreifels (Veritus Group). >> The private sector has sales managers for their revenue generation teams. The nonprofit sector, not so much.
Seeking Grant Money Today
AUGUST 23, 2009
Deadline: October 2, 2009 Applications Invited for State Farm's Youth Advisory Board Service-Learning Grants Program The State Farm Youth Advisory Board is a group of thirty diverse youth that helps create and oversee a State Farm -funded grantmaking initiative for student-led service learning projects in the United States as well as Alberta, New Brunswick, and Ontario, Canada. Tags: Canada American public schools youth groups RFP grants public service the foundation center
J Campbell Social Marketing
MAY 2, 2018
Groups Are Getting A Push. Zuck said himself that Groups, a.k.a. billion people using Groups every month, and Facebook wants that number to go up. They are introducing new tools to make Group administrator’s lives easier (thank you!) There will be a new Groups tab in the app, which makes Groups easier to discover based on your location, keywords, and topic search. Facebook Marketing Nonprofits Social Media f8 conference Facebook Groups
Mission Paradox Blog
SEPTEMBER 28, 2009
But one thing I haven't covered enough is how to bring in groups to see your work. Having a group sales strategy is key for arts organizations, particularly ones that perform in smaller venues. Not only do groups feel up those seats, they also bring in a very nice energy to the event. Most organizations that bring groups to events starting planning those group outings months in advance. Match the show to the group.
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