New report: Green is in, but trust in green claims is tenuous

Nonprofit Marketing Blog

Consumers Like Green, but Are Skeptical of Corporate Claims. consumers (23%) say they have “no way of knowing” if a product is green or actually does what it claims, signaling a lack of confidence in green marketing and revealing a widespread “green trust gap.&# Interest in Green Holds Despite Tough Economy. Price and Performance Still Paramount, But Green Gains Ground. BBMG’s second annual Conscious Consumer Report is out.

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The Legalities of Cause Marketing

Cause Related Marketing

Recalde, Shareholder and Chair of the Corporate Department, Sheehan Phinney Bass + Green PA, a law firm founded in 1937 with four offices in New Hampshire and Massachusetts. juice box" or "5% of the purchase price"). Maria Recalde Sheehan Phinney Bass + Green PA Cause Marketing Law

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Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Take this quiz created by Rory Green to find out What Movie Best Resembles Your Nonprofit Culture. March 17: Growing Your Nonprofit Email List: Proven Acquisition Strategies for Nonprofits with John Haydon (SPECIAL REGISTRATION PRICE OF ONLY $20). Happy Friday!

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Fundraising Data And The Cost Of Embalming An Elephant

The Agitator

Dearly Beloved, I grew up in the death business — flowers, funerals and the high cost of dying — and I’m sure glad those high-priced days are long gone. Low cost, bio-degradable ‘green’ caskets.

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Nonprofit Newsletter Trends and Tips – Nonprofit Blog Carnival

Kivi's Nonprofit Communications Blog

Jessica Green questions whether newsletters are really all that newsworthy , and wonders how social media, etc. Get all of our webinars and e-books for one price with the All-Access Pass!

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The Secret Truth About Buy Essay Online Revealed

SocialButterfly

Once it’s certainly your accountability to select what ceremony to decide on, we suggest you just consider the midst course pick a service which gives you a neutral price tag and go with this particular specific. Color has to become rich green, near the color of this fennel.

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Day in the Life of a Nonprofit Communicator – Rachel Braver

Kivi's Nonprofit Communications Blog

I caffeinate at my desk with green tea while reading emails and reviewing social media. . 8:00 am – 10:00 am: Email with a local artist who has designed a t-shirt for us to get design approval, then review pricing to see how many we can buy. Rachel Braver.

Day in the Life of a Nonprofit Communicator – Amanda Maksin

Kivi's Nonprofit Communications Blog

SDD promotes green initiatives by reclaiming and salvaging building materials, then reselling useful items to the public and keeping it out of a landfill. Go over the theme for the newsletter, layout the photo-ops I need, and review pricing of retail items. Amanda Maksin.

Your biggest competitor - and what to do about it

Nonprofit Marketing Blog

Suppose you’re trying to get people to stop texting while driving or to buy a green product or to sign a petition. They might be getting extra work done (at 60 mph) or saving money (by buying the non-green product) or avoiding expending political capital (by pushing for your agenda).

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#HOWTO: Have A Film Screening As A Fundraising Opportunity

Non Profit Marketing 360

The theater needs economic incentive to host your screening, but you set the ticket prices and the deadline date of when tickets need to be bought. We at MKCREATIVEmedia wish you a joyous, healthy, and prosperous New Year!

Your biggest competitor - and what to do about it

Nonprofit Marketing Blog

Suppose you’re trying to get people to stop texting while driving or to buy a green product or to sign a petition. They might be getting extra work done (at 60 mph) or saving money (by buying the non-green product) or avoiding expending political capital (by pushing for your agenda).

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Donor Relationships: 5 Challenges and How to Overcome Them

Ann Green

Each of the challenges we’ve stated here is directly related to statistics compiled by Ann Green originating from Bloomerang Chief Scientist Adrian Sargeant and Fundraising Effectiveness Project research. by Steven Shattuck.

Your Official 17NTC Local's Guide to DC

EveryAction

Voted one of the "25 least douchey bars in DC," the Ivy Room is a bastion of unpretentious and reasonably priced craft cocktails. If you're looking for a lush, green oasis in DC, Meridian Hill Park (aka Malcom X Park) is the place to go for picnics, workouts, outdoor naps, first dates, and Sunday drum circles.

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What to Do With Pesky Leftover Cause Marketing Inventory

Cause Related Marketing

Komen for the Cure but are now selling at a fraction of the original retail price. The original price of the underwear was £15 for a two-pack. Not all cause-branded merchandise sells. So what do you do with the leftover inventory?

#Resource: Survey Of E-Mail Distribution Services For Nonprofits

Non Profit Marketing 360

As our regular readers and Twitter followers are aware, MKCREATIVE has recently and proudly received ‘ Gold Status ‘ by the Green Business League. The way the have their platform priced, it seems to be the best fit for low to medium volume senders. Image via Wikipedia.

Clinging to Clichés?

Kivi's Nonprofit Communications Blog

The news business is filled with tired writing, too, like “in a dramatic new move,” “given the green light,” and “the death toll is climbing.”. Get all of our webinars and e-books for one price with the All-Access Pass! Claire Meyerhoff.

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What’s Your Nonprofit’s Soundtrack?

Kivi's Nonprofit Communications Blog

The Nonprofit Marketing Guide Webinar Series gives you the real-world, practical tips you need at a price you can afford.

Resource Roundup: Useless E-newsletters, No-frills Events, Facebook Causes, and More

Fundraising Breakthroughs

Sam Price offers good advice on how to solicit gifts from individuals. Greening up with the Joneses: Conformity and marketing. We're Broke. Want to Sponsor Us?: 5 Steps to Sponsorship Success. Just cause: How to setup a Facebook "Causes" page for your nonprofit.

Cause Marketing Google Glass

Cause Related Marketing

Especially when the sales price starts at 1500 clams. Google already has numerous corporate social responsibility initiatives Google Giving, Google Green, Google in Education, Google Ideas, and more.

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What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Komen for the Cure but are now selling at a fraction of the original retail price. The original price of the underwear was £15 for a two-pack. Imagine, for instance, if right before Marks & Spencer was prepared to start discounting, the ‘Fun Bus’ Jason Leonard, started autographing the boxes of his line of Kelly green-colored underwear. Not all cause-branded merchandise sells. So what do you do with the leftover inventory?

Social Media Puts F-U-N In Non Profit Fund Raising

Diva Marketing Blog

While I thought the little avatars were too cute and the game seemed fun what was intriguing was (Lil) Green Patch is a fund raiser for The Nature Conservancy. Toby/Diva Marketing : Where did the idea to create a Facebook application, (Lil) Green Patch , for fund raising come from?

Fictional Cause Marketing From DC and Time Warner

Cause Related Marketing

Called ‘We Can Be Heroes’ the face of the campaign will be DC Comics superheroes Superman, Batman, Wonder Woman, Green Lantern, Aquaman, The Flash, and Cyborg. Fifty percent of the purchase price of the merchandise goes to the cause.

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Do You Need More Personality in Your Marketing Mix?

Kivi's Nonprofit Communications Blog

So for an environmental organization, like the one above, this might mean choosing blues and greens – the colors of the earth. The Nonprofit Marketing Guide Webinar Series gives you the real-world, practical tips you need at a price you can afford.

Flat Earth Fundraising: The Dangers Of RFPs

The Agitator

Let’s find some green grass. The consultants and agencies spend thousands and thousands to provide the potential client with the highest claims and the lowest prices … all delivered with Power Point, smooth talk and charm.

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11 Consumer Trends to Watch - Kindness, Generation G and Eco-Superior

Nonprofit Marketing Blog

PRICING PANDEMONIUM. Flash sales, group buying, GPS-driven deals: this year, pricing will never be the same. When it comes to ‘green consumption’, expect a rise in ECO-SUPERIOR products: products that are not only eco-friendly, but superior to polluting incumbents in every possible way. Trendwatching’s list of crucial consumer trends to watch in 2011 is out, and it’s well worth a read.

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Rhode Island Blood

Fundraising Breakthroughs

These liens typically can be arranged for by contacting a local tour operator, an online holiday company, or by a Rhode Island Domestic Relations Law the rhode island size a pat on the greene rhode island a detailed picture of all hospitals and treating facilities. In truth, suggesting prices in Rhode Island law.

4 things you need to know before pitching a corporate partner

Nonprofit Marketing Blog

And if price and quality are considered comparable, a consumer might be more likely to choose a socially responsible company’s product over the competition. When a company contributes to your cause, how does it affect how people feel about the company?

What Will Replace 'Checkout Charity' After Big Retailers are Gone?

Selfish Giving

In 2016 whereas traditional department stores in the US may have faltered, there was a surge for off-price soft goods retailers like TJ Maxx, Five Below and Nordstrom Rack. There had to be a few cringes in the room after she said it. In December, Kmart CMO Kelly Cook was at St.

Remapping Food and Activity in Communities

Social Marketing and Social Change

Research has shown that supermarkets in the US, on average, have 10% lower prices than other food retailers including convenience stores and “mom-and-pop” stores. Six themes emerged from the qualitative analysis of the maps and photographs: the family home; opportunities for physical activity and sedentary pursuits; food items and locations; green space and outside areas; the school and opportunities for social interaction.

7 Cause Marketing Lessons from Machiavelli

Selfish Giving

pets, green spaces, children) or seriously fear. Do you know how cause marketing can give businesses a competitive edge that goes beyond product and price?

237 = 1 = A Book On Why Digital Conversations Matter

Diva Marketing Blog

The Age of Conversation 2 is for sale at Lulu at a couple of different price points. L Lewis Green , Lois Kelly , Lori Magno , Louise Manning , Luc Debaisieux. With the Age of Conversation 2: Why Don't They Get It?

How You Can Be a Part of Halloween Town

Selfish Giving

We’ve created a lot of layers to our sponsorships this year so there really is something for every business and every price point. The colors of Halloween Town this year will be orange and GREEN ! Of course, the traditional colors of Halloween are orange and black, but this year you’ll see a lot of GREEN at Halloween Town. But this just won’t be any boring green home.

What do consumers around the world think of corporate social responsibility?

Nonprofit Marketing Blog

By now, we are all familiar with the statistic that a majority (94%) of consumers will switch brands to one associated with a good cause, price and quality being equal. Consumers can smell green-washing and pink-washing from a mile away.

Good News For Gloomy Times

The Agitator

From our friend Fraser Green of Ottawa’s FLA Group came a May memo heralding the fact that, despite the recession, Canadians have made charitable bequests totaling $54 billion this year – up a whopping 28% over last year according to an FLA Group Survey. While stock markets in Canada have taken a huge hit since last September, housing prices in most parts of Canada have remained very stable indeed.&#.

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