New report: Green is in, but trust in green claims is tenuous
Nonprofit Marketing Blog
APRIL 8, 2009
Consumers Like Green, but Are Skeptical of Corporate Claims. consumers (23%) say they have “no way of knowing” if a product is green or actually does what it claims, signaling a lack of confidence in green marketing and revealing a widespread “green trust gap. Interest in Green Holds Despite Tough Economy. Price and Performance Still Paramount, But Green Gains Ground. BBMG’s second annual Conscious Consumer Report is out.