What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Not all cause-branded merchandise sells. Never mind that there’s a whole host of possible reasons… many which have nothing to do the cause… why the merchandise would be remaindered to discounters like Tuesday Morning. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. A press release. When merchandise begins to get stale, you discount. But I’m a cause marketer not a merchandiser.

What to Do With Pesky Leftover Cause Marketing Inventory

Cause Related Marketing

Not all cause-branded merchandise sells. Frankly, as a cause marketer it’s slightly embarrassing, even if there’s a whole host of possible reasons that have nothing to do the cause why the merchandise has been remaindered to discounters like Tuesday Morning. A press release.

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Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

Later, as the cause cooled and the merchandise grew stale, Marks & Spencer begin to discount the underwear in stores and online. A press release.

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Fictional Cause Marketing From DC and Time Warner

Cause Related Marketing

Called ‘We Can Be Heroes’ the face of the campaign will be DC Comics superheroes Superman, Batman, Wonder Woman, Green Lantern, Aquaman, The Flash, and Cyborg. Fifty percent of the purchase price of the merchandise goes to the cause.

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