What to Do With Leftover Cause-Branded Merchandise

Cause Related Marketing

Not all cause-branded merchandise sells. Never mind that there’s a whole host of possible reasons… many which have nothing to do the cause… why the merchandise would be remaindered to discounters like Tuesday Morning. Still, much of the point of cause-branded merchandise is that the appeal of the cause helps move the product. When merchandise begins to get stale, you discount. But I’m a cause marketer not a merchandiser.

Easter Cause Marketing

Cause Related Marketing

This thought was sparked by the ad above placed on Easter Sunday in newspapers all over its service area by Hobby Lobby, the privately-held retailer founded and owned by David Green, age 69. Christian Cause Marketing Chick-fil-A Hobby Lobby David Green

A Cause Marketing Study I’d Like to See

Cause Related Marketing

Are the people who buy the Komen merchandise different than those who buy the Habitat merchandise? The Habitat tool kit is also available in green. Should the circular’s graphic designer have chosen green-colored tool kit instead to minimize potential confusion with Komen?

What to Do With Pesky Leftover Cause Marketing Inventory

Cause Related Marketing

Not all cause-branded merchandise sells. Frankly, as a cause marketer it’s slightly embarrassing, even if there’s a whole host of possible reasons that have nothing to do the cause why the merchandise has been remaindered to discounters like Tuesday Morning.

Ep197: Millennial Start-Up Love Your Melon is Putting a Cap on Pediatric Cancer

Selfish Giving

LYM merchandise often sells out at soon as it hits the website, an accomplishment that must leave many national brands green with envy! Today on CauseTalk Radio , Megan and I talk to Alex Meysman , national event director at Love Your Melon (LYM).

Smart Cause Marketing from a Leading MMA Company

Cause Related Marketing

Later, as the cause cooled and the merchandise grew stale, Marks & Spencer begin to discount the underwear in stores and online.

Lead 235

Fictional Cause Marketing From DC and Time Warner

Cause Related Marketing

Called ‘We Can Be Heroes’ the face of the campaign will be DC Comics superheroes Superman, Batman, Wonder Woman, Green Lantern, Aquaman, The Flash, and Cyborg. Fifty percent of the purchase price of the merchandise goes to the cause.

DC 154

A Couple of Nonprofit Best Practices Lessons From the Real World

Seeking Grant Money Today

Bullard said his museum "wasn't interested in a general animation exhibition," that is, the museum's only interest was in presenting a single corporation's marketing display at the same time that corporation was launching a major film based in his city (and, not coincidentally, during the holiday DVD-selling, movie-merchandising season)." Quote taken from Tyler Green's blog, Modern Art Notes' December 11, 2009th post " Disney markets at NOMA: A major museum error "]?