Expert insights. Personalized for you.
Tags: Campaigns & Solicitations Grassroots and Events MORE
The post How to Launch a Grassroots Micro-Influencer Campaign for Your Nonprofit appeared first on marketing for the modern nonprofit. Do you hear the word “influencer” and think of a million dollar campaign? Not anymore! MORE
Grassroots and Events Social Media & Web 2.0Outside of a vibrant major gifts program direct mail is probably the number one way to raise money at most organizations. And direct mail will still be a major way to find donors for a long time to come but not forever. It appears that direct mail is on the decline. I know that I am way more responsive to an email that to any letter that I receive. MORE
I use the term "grassroots" gifts and grassroots donors instead of small, because "small" doesn't honor the importance and meaning of these crucial supporters. I've just re-read Joan Flanagan's classic The Grassroots Fundraising Book, and she describes it better than anyone. And then she gives clear, complete directions for how to do grassroots fundraising in different ways. MORE
I was asked by co-author, Fred Setterberg , to read and review Grassroots Philanthropy Field Notes of a Maverick Grantmaker by Bill Somerville with Fred Setterberg. The grassroots level of the nonprofit sector is full of passion, people trying to learn all of the 'how to's' of running a nonprofit, and they're the front line. MORE
Tags: Grassroots and Events MORE
Village Movement California is a coalition of grassroots […]. When a coalition, association or any membership organization has a clear brand, the brand of every member is also made stronger. A coalition’s crystalized clarion call shines an even brighter light on the work of its members. MORE
Tags: Grassroots and Events MORE
Katrin Verclas, whose organization Mobile.Active is funded in part by Surdna Foundation , is working on the use of mobile phones in mobilizing donations from the grassroots. Tags: grassroots fundraising MORE
You can facilitate online fundraising by your nonprofit organization's supporters with a new site called firstgiving.com. This is not simply adding an online donations function to your group's existing web site, but enabling each of your volunteers and donors to set up their own, personal fundraising page. Using the site, individuals choose a cause and quickly create a page where they conduct their campaign. MORE
Buy a virtual glass of lemonade from Lemonadestandforlife.com , sponsored by Volvo, and the money goes to Alex’s Lemonade Stand Foundation to support families who must travel for their child’s cancer treatments. MORE
Tags: Grassroots and Events MORE
Tags: Grassroots and Events MORE
Grassroots and Events Guest Posts & ReviewsDonor cultivation is part art, part science. At its most basic, donor cultivation (and prospect cultivation, for that matter), centers on communication: staying in touch with your donors and prospects to build a relationship of trust and mutual interest. Big gifts, small gifts, recurring gifts, bequests… they rarely just “happen.” Most are the result of an ongoing process of cultivation and dialogue. MORE
A national launch fueled through grassroots evangelists for “premiere night” with watch parties through already-built church networks. I wrote this post about a year ago and just re-discovered it this past weekend while doing some blog maintenance and wondered--why did I never post this? MORE
Tags: Grassroots and Events MORE
Grassroots Leadership. Grassroots Leadership works for a more just society where prison profiteering, mass incarceration, deportation and criminalization are things of the past. MORE
Tags: Grassroots and Events MORE
This is the title of a great eBook by Andy Robinson from the Institute for Conservation Leadership, available for free here. MORE
What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters? Social Media Strategy #SaveMarketBasket grassroots social media Market Basket social media campaign social media success MORE
Tags: Grassroots and Events MORE
Tags: Grassroots and Events MORE
if your group is a community-based, grassroots, or otherwise smaller-than-the-Red Cross-kind-of-organization. Tags: fundraising strategy grassroots fundraising The math works out nicely, I admit. But the work it takes to secure gifts from so many individuals rarely does. MORE
Tags: Grassroots and Events MORE
Taking a few minutes to do a little Spring cleaning of my e-mail inbox, I stumbled upon this super-sweet idea—calling the smallest-amount grassroots donors to check in. Suggested by Hildy Gottleib , a Tucson-based consultant to nonprofits, small businesses and first nations tribes, the idea makes sense for anti-burnout of us development folks and it makes sense for honest care and feeding of donors. It's a modest strategy that values what's valuable. MORE
Tags: Grassroots and Events MORE
From legal work to advocacy to grassroots mobilization, these 7 organizations highlighted below are fighting to ensure that immigrant rights are human rights. With their robust grassroots networks, United We Dream leverages the power of youth to advocate for social and political change through allyships with advocacy organizations and toolkits for activist leaders. They provide tools and resources to grassroots organizations on the frontlines as well as pro bono legal services. MORE
Tags: giving philanthropy grassroots fundraising MORE
Tags: Grassroots and Events MORE
Tags: Grassroots and Events MORE
Grassroots Fundraising Journal and GIFT (Grassroots Institute for Fundraising Training) recently merged and the conference "Raising Change" in San Francisco this weekend brought together about 600 people to network, challenge, commiserate, teach, and support each other. MORE
The nonprofit sector - from the local grassroots organization to international NGOs - is the primary organizing mechanism by which individuals, regardless of their position in society or their level of political and economic power, come together as We to solve the problems our communities face. MORE
I had the privilege of talking with about twenty grassroots nonprofits last week. Tags: grassroots nonprofits social media 101 The topic? Social media. I presented an overview of social media. What it is. What it isn't. Why anyone should care. MORE
Deadline: December 15, 2009 Applications Invited for American Hiking Society's 2010 National Trails Fund The American Hiking Society 's National Trails Fund is the only privately supported national grants program that provides funding to grassroots organizations working to establish, protect, and maintain foot trails in the United States. From The Foundation Center. MORE
A reader had a great comment in responds to my grassroots fundraising post. Politics & Motivation grassroots fundraising solicitation letter There seems to be a fear in the traditional non-profit world in telling donors too much, or in revealing too much about your organization. I think there was a time when donors asked fewer questions and demanded less accountability. MORE
You will have some donors that want to and need to be cultivated in a grassroots and annual fund way. Tags: Campaigns & Solicitations Grassroots and Events We only have so much time every day as development professionals, so we need to make sure our time is well used. When do you send out a letter, and when do you meet with someone in person? MORE
Tags: Grassroots and Events MORE
Tags: Grassroots and Events MORE
Tags: Grassroots and Events MORE
Grassroots Related Topics J Campbell Social Marketing
JUNE 25, 2019
The post How to Launch a Grassroots Micro-Influencer Campaign for Your Nonprofit appeared first on marketing for the modern nonprofit. Do you hear the word “influencer” and think of a million dollar campaign? Not anymore!
Cause Related Marketing
JANUARY 21, 2011
Buy a virtual glass of lemonade from Lemonadestandforlife.com , sponsored by Volvo, and the money goes to Alex’s Lemonade Stand Foundation to support families who must travel for their child’s cancer treatments.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Fundraising Breakthroughs
FEBRUARY 18, 2008
Katrin Verclas, whose organization Mobile.Active is funded in part by Surdna Foundation , is working on the use of mobile phones in mobilizing donations from the grassroots. Tags: grassroots fundraising
Fundraising Breakthroughs
JULY 27, 2008
Grassroots Fundraising Journal and GIFT (Grassroots Institute for Fundraising Training) recently merged and the conference "Raising Change" in San Francisco this weekend brought together about 600 people to network, challenge, commiserate, teach, and support each other.
Mission Minded
SEPTEMBER 16, 2009
Fundraising Breakthroughs
APRIL 10, 2005
Taking a few minutes to do a little Spring cleaning of my e-mail inbox, I stumbled upon this super-sweet idea—calling the smallest-amount grassroots donors to check in. Suggested by Hildy Gottleib , a Tucson-based consultant to nonprofits, small businesses and first nations tribes, the idea makes sense for anti-burnout of us development folks and it makes sense for honest care and feeding of donors. It's a modest strategy that values what's valuable.
Fundraising Breakthroughs
JANUARY 17, 2006
I use the term "grassroots" gifts and grassroots donors instead of small, because "small" doesn't honor the importance and meaning of these crucial supporters. I've just re-read Joan Flanagan's classic The Grassroots Fundraising Book, and she describes it better than anyone. And then she gives clear, complete directions for how to do grassroots fundraising in different ways.
J Campbell Social Marketing
JULY 31, 2014
What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters? Social Media Strategy #SaveMarketBasket grassroots social media Market Basket social media campaign social media success
SocialButterfly
AUGUST 1, 2010
A national launch fueled through grassroots evangelists for “premiere night” with watch parties through already-built church networks. I wrote this post about a year ago and just re-discovered it this past weekend while doing some blog maintenance and wondered--why did I never post this?
A Small Change
MARCH 11, 2014
A reader had a great comment in responds to my grassroots fundraising post. Politics & Motivation grassroots fundraising solicitation letter There seems to be a fear in the traditional non-profit world in telling donors too much, or in revealing too much about your organization. I think there was a time when donors asked fewer questions and demanded less accountability.
Nonprofit Marketing Blog
AUGUST 13, 2010
This is the title of a great eBook by Andy Robinson from the Institute for Conservation Leadership, available for free here.
Nonprofit Consultant Blog
AUGUST 23, 2006
You can facilitate online fundraising by your nonprofit organization's supporters with a new site called firstgiving.com. This is not simply adding an online donations function to your group's existing web site, but enabling each of your volunteers and donors to set up their own, personal fundraising page. Using the site, individuals choose a cause and quickly create a page where they conduct their campaign.
Seeking Grant Money Today
MARCH 13, 2008
I was asked by co-author, Fred Setterberg , to read and review Grassroots Philanthropy Field Notes of a Maverick Grantmaker by Bill Somerville with Fred Setterberg. The grassroots level of the nonprofit sector is full of passion, people trying to learn all of the 'how to's' of running a nonprofit, and they're the front line.
A Small Change
DECEMBER 8, 2010
Grassroots and Events Guest Posts & ReviewsDonor cultivation is part art, part science. At its most basic, donor cultivation (and prospect cultivation, for that matter), centers on communication: staying in touch with your donors and prospects to build a relationship of trust and mutual interest. Big gifts, small gifts, recurring gifts, bequests… they rarely just “happen.” Most are the result of an ongoing process of cultivation and dialogue.
A Small Change
SEPTEMBER 23, 2009
You will have some donors that want to and need to be cultivated in a grassroots and annual fund way. Tags: Campaigns & Solicitations Grassroots and Events We only have so much time every day as development professionals, so we need to make sure our time is well used. When do you send out a letter, and when do you meet with someone in person?
A Small Change
SEPTEMBER 30, 2010
Tags: Grassroots and Events
A Small Change
MARCH 10, 2010
Tags: Campaigns & Solicitations Grassroots and Events
A Small Change
SEPTEMBER 30, 2009
Tags: Grassroots and Events
A Small Change
OCTOBER 28, 2009
Grassroots and Events Social Media & Web 2.0Outside of a vibrant major gifts program direct mail is probably the number one way to raise money at most organizations. And direct mail will still be a major way to find donors for a long time to come but not forever. It appears that direct mail is on the decline. I know that I am way more responsive to an email that to any letter that I receive.
A Small Change
APRIL 13, 2009
Tags: Grassroots and Events
Nonprofit Consultant Blog
OCTOBER 15, 2012
The nonprofit sector - from the local grassroots organization to international NGOs - is the primary organizing mechanism by which individuals, regardless of their position in society or their level of political and economic power, come together as We to solve the problems our communities face.
Marketing for Nonprofits
JULY 16, 2010
I had the privilege of talking with about twenty grassroots nonprofits last week. Tags: grassroots nonprofits social media 101 The topic? Social media. I presented an overview of social media. What it is. What it isn't. Why anyone should care.
EveryAction
SEPTEMBER 12, 2018
Grassroots Leadership. Grassroots Leadership works for a more just society where prison profiteering, mass incarceration, deportation and criminalization are things of the past.
EveryAction
SEPTEMBER 11, 2017
From legal work to advocacy to grassroots mobilization, these 7 organizations highlighted below are fighting to ensure that immigrant rights are human rights. With their robust grassroots networks, United We Dream leverages the power of youth to advocate for social and political change through allyships with advocacy organizations and toolkits for activist leaders. They provide tools and resources to grassroots organizations on the frontlines as well as pro bono legal services.
Fundraising Breakthroughs
JULY 6, 2007
if your group is a community-based, grassroots, or otherwise smaller-than-the-Red Cross-kind-of-organization. Tags: fundraising strategy grassroots fundraising The math works out nicely, I admit. But the work it takes to secure gifts from so many individuals rarely does.
Fundraising Breakthroughs
AUGUST 11, 2008
Tags: giving philanthropy grassroots fundraising
Mission Minded
AUGUST 29, 2018
Village Movement California is a coalition of grassroots […]. When a coalition, association or any membership organization has a clear brand, the brand of every member is also made stronger. A coalition’s crystalized clarion call shines an even brighter light on the work of its members.
110 
Let's personalize your content