Grassroots Cause Marketing from Volvo

Cause Related Marketing

Buy a virtual glass of lemonade from , sponsored by Volvo, and the money goes to Alex’s Lemonade Stand Foundation to support families who must travel for their child’s cancer treatments.

What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

J Campbell Social Marketing

What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters? Social Media Strategy #SaveMarketBasket grassroots social media Market Basket social media campaign social media success

Trending Sources

Is your nonprofit a “safe bet”? Let’s Get Dangerous!

Wild Woman Fundraising

We can try grassroots fundraising, but the reason its’ not working so well anymore is because people have less and less money to give you. When we start to address income inequality within our own organizations, we are truly making a difference at the grassroots level.

7 Steps to get your nonprofit millions in grassroots donations

Wild Woman Fundraising

If you want more tips on how to get millions in grassroots donations, follow @wildwomanfund on twitter! Do you have a process-oriented approach to nurturing donors? Do you have a way for people to refer friends to you? If not, why not?

Next Big Thing in Grassroots Fundraising

Fundraising Breakthroughs

Katrin Verclas, whose organization Mobile.Active is funded in part by Surdna Foundation , is working on the use of mobile phones in mobilizing donations from the grassroots. Tags: grassroots fundraising

creating effective annual reports ? grassroots fundraising journal

Mission Minded

Broad and Transparent Giving

A Small Change

A reader had a great comment in responds to my grassroots fundraising post. Politics & Motivation grassroots fundraising solicitation letter There seems to be a fear in the traditional non-profit world in telling donors too much, or in revealing too much about your organization. I think there was a time when donors asked fewer questions and demanded less accountability.

3 Steps to Funding Nonprofit Marketing

Getting Attention

We’ve all seen them: social media pages or websites for grassroots nonprofit agencies that appear to have been designed by a student or a well-intentioned volunteer. As a program director for a community foundation, the most common request I have heard from potential grantees over the past several years is “We wish we could afford to professionally brand and market this grassroots agency.”.

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Check in with Grassroots Donors

Fundraising Breakthroughs

Taking a few minutes to do a little Spring cleaning of my e-mail inbox, I stumbled upon this super-sweet idea—calling the smallest-amount grassroots donors to check in. Suggested by Hildy Gottleib , a Tucson-based consultant to nonprofits, small businesses and first nations tribes, the idea makes sense for anti-burnout of us development folks and it makes sense for honest care and feeding of donors. It's a modest strategy that values what's valuable.

Grants for Grassroots Organizations Establishing, Protecting, and Maintaining Foot Trails

Seeking Grant Money Today

Deadline: December 15, 2009 Applications Invited for American Hiking Society's 2010 National Trails Fund The American Hiking Society 's National Trails Fund is the only privately supported national grants program that provides funding to grassroots organizations working to establish, protect, and maintain foot trails in the United States. From The Foundation Center.

Grassroots Fundraising is DIY Raising Money

Fundraising Breakthroughs

I use the term "grassroots" gifts and grassroots donors instead of small, because "small" doesn't honor the importance and meaning of these crucial supporters. I've just re-read Joan Flanagan's classic The Grassroots Fundraising Book, and she describes it better than anyone. And then she gives clear, complete directions for how to do grassroots fundraising in different ways.

7 Nonprofit Campaigns We Can't #RESIST


The Indivisible Guide began as a grassroots effort to support a new and growing resistance. Every successful campaign starts with a moment. Whether you're raising money to build a new school or curing a worldwide epidemic, a single moment drives the need for a campaign.

The Power of We the Nonprofits

Nonprofit Consultant Blog

The nonprofit sector - from the local grassroots organization to international NGOs - is the primary organizing mechanism by which individuals, regardless of their position in society or their level of political and economic power, come together as We to solve the problems our communities face.

How Foundations Can Assist Grassroots Movements Even Better.

Seeking Grant Money Today

I was asked by co-author, Fred Setterberg , to read and review Grassroots Philanthropy Field Notes of a Maverick Grantmaker by Bill Somerville with Fred Setterberg. The grassroots level of the nonprofit sector is full of passion, people trying to learn all of the 'how to's' of running a nonprofit, and they're the front line.

Reality Check: How Grassroots Environmental Organizations Are (Or Are Not) Raising Money Online

Nonprofit Marketing Blog

This is the title of a great eBook by Andy Robinson from the Institute for Conservation Leadership, available for free here.

REPEAT: 31 Phrases To Use in Email Lift Notes, Resends and Reminders

Kivi's Nonprofit Communications Blog

We need XX grassroots supporters to chip in by midnight to meet our urgent goal. Photo Credit: p/79pL7r. Want to squeeze more mileage from a great fundraising or advocacy email? Send it again.

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2 Exercises you can do with your board right now to help your nonprofit grow

Wild Woman Fundraising

Exercise you can do with your board right now: I’ll lay down these various stages of an organization (small grassroots, medium org, large institution) and put down tape on the floor.

8 Great Ways to Stay in Touch with Your Donors

A Small Change

Grassroots and Events Guest Posts & ReviewsDonor cultivation is part art, part science. At its most basic, donor cultivation (and prospect cultivation, for that matter), centers on communication: staying in touch with your donors and prospects to build a relationship of trust and mutual interest. Big gifts, small gifts, recurring gifts, bequests… they rarely just “happen.” Most are the result of an ongoing process of cultivation and dialogue.

MAKE ME A MATCH: 48 Ways to Ask for a Matching Gift in an Email Fundraising Appeal

Kivi's Nonprofit Communications Blog

A fellow grassroots supporter has promised to match, dollar for dollar, whatever you can chip in today. Photo Credit: p/aPY4K8. Stuck trying to find new ways to describe your matching gift campaign? Never fear!

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CASE STUDY: How MomsRising Uses Hashtags to Help Meet Its Mission

Kivi's Nonprofit Communications Blog

We take on the most critical issues facing women, mothers, and families by educating the public and mobilizing massive grassroots actions to: Bring the voices and real world experiences of women and mothers straight to our local, state, and nation’s leaders. Image credit:

First Giving makes online grassroots campaigns a snap

Nonprofit Consultant Blog

You can facilitate online fundraising by your nonprofit organization's supporters with a new site called This is not simply adding an online donations function to your group's existing web site, but enabling each of your volunteers and donors to set up their own, personal fundraising page. Using the site, individuals choose a cause and quickly create a page where they conduct their campaign.

Event Invitation Mistakes

A Small Change

Tags: Grassroots and Events

MUST READ: “Fundraising Bright Spots” Highlights Orgs That Are Beating the Odds in Individual Giving

Kivi's Nonprofit Communications Blog

KFTC doubled membership and tripled grassroots fundraising in three years. “What if the answers to nonprofits’ fundraising challenges were already all around us?” ” – FUNDRAISING BRIGHT SPOTS. Successful fundraising isn’t just about money. It’s about relationships.

The Story of a Church Making the Impossible, Possible


A national launch fueled through grassroots evangelists for “premiere night” with watch parties through already-built church networks. I wrote this post about a year ago and just re-discovered it this past weekend while doing some blog maintenance and wondered--why did I never post this?


The Agitator

But I can tell you about my grassroots research. Some Agitator readers might have noticed that I was on vacation recently. However, what some call ‘vacation’, I call ‘field work’ as my visit to the States included very high level strategic and editorial planning with co-editor Craver, as well as some on-the-ground research. I can’t discuss the former … deep corporate secrets and commercial sensitivity, you know.

5 Stories Nonprofits Should Be Telling On Social Media

J Campbell Social Marketing

They play up the “strong foundation” and grassroots value , which continues to inform their work today. photo credit: armadillo444 via photopin cc. Storytelling has been receiving a lot of press lately, as a content marketing tool and as an effective way to engage audiences on social media.

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Are Liberals Better Fundraisers?

The Agitator

No sooner did I do that than my first email pitch arrived from Trump’s son Eric, opening with these lines: “My father is truly honored and humbled by the grassroots. Given that today’s buzz is probably focused on last night’s final US presidential candidate debate, I thought I’d stick to a political theme.

Fundraising in a downturn: The Power of Leaderless Organizations

Wild Woman Fundraising

Grassroots movements in crisis. In grassroots movements, nonprofits that allow anyone to help, and which spread authority out over anyone who wants to be involved, allow movements to respond quickly to any situation. In this economic downturn, how are you responding?

Are YOU Fundraising in a Big Shop?

Wild Woman Fundraising

Tags: Conflict Finding a job Fundraising Keeping a job Leadership Rank at Work corruption CFRE development development assistant development associate Development Director envelope stuffer events director getting a job getting a job in fundraising grant researcher grantwriter graphic designer grassroots fundraising journal job descriptions kim klein major gifts officer marketing director MPA nonprofit career octothorpe outreach coordinatior small shop twitter volunteer coordinator

Your Massive Fundraising Resource List

Wild Woman Fundraising

Here’s my resource list! I would like to keep it growing! Can you comment at the bottom with your favorite twitter friends, blogs, books, or other resources? Twitter If you’re looking for people to follow, may I suggest: @wildwomanfund/funders (This is a list: I followed all of the top 100 foundations on Foundation [.].

Forget about your board

Wild Woman Fundraising

No really, forget about them. If you’re fundraising for a small nonprofit, you have probably tried, over and over and over again, begging, cajoling, pleading with your board to fundraise. It’s probably causing you no small amount of frustration that they won’t do it.

If Its Not Broken

A Small Change

I recently worked for a social services organization that had fantastic grassroots support. I’ve worked in three very different fundraising shops in my career and have found that they all have done things very differently and raised very different amounts of money.

It Worked Because We Were Ready For It

Kivi's Nonprofit Communications Blog

Robin Dixon is the Communications Officer at Firelight Foundation , which works to improve vulnerable children’s lives in sub-Saharan Africa through grassroots philanthropy. She’s a strategist and writer who’s in love with video and grassroots media.

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Reader Questions: What are the best fundraising blogs & books?

Wild Woman Fundraising

Raise More Money: The Best of the Grassroots Fundraising Journal By Kim Klein and Stephanie Roth. This is full of articles about fundraising, gleaned from The Grassroots Fundraising Journal over a period of several years.

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[Special Edition] Komen Crumbles: Busted Nonprofit Brand

Getting Attention

Planned Parenthood’s triumph comes from these strengths: Ready and waiting : PP was experienced in crisis management and had already mobilized a strong team of grassroots advocates. Susan G. Komen for the Cure (Komen) has done it again. Three strikes you’re out, Komen!

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Question: Building Community

A Small Change

Tags: Grassroots and Events

Name Change Spurs Conversation, Opens Doors (Case Study)

Getting Attention

Our new name reflects our expanding work to help foundations, nonprofit organizations and grassroots leaders mobilize advocacy networks that will achieve change for the greater good. It’s rare to see an organization change its name and that’s a good thing. Name changes are a delicate matter. Assuming you’ve done a good job of building relationships with supporters, partners and others, your org’s name has equity.

Volunteer, Staff, to Guest Ratios

A Small Change

Tags: Grassroots and Events

Letters or In-Person Solicitations

A Small Change

You will have some donors that want to and need to be cultivated in a grassroots and annual fund way. Tags: Campaigns & Solicitations Grassroots and Events We only have so much time every day as development professionals, so we need to make sure our time is well used. When do you send out a letter, and when do you meet with someone in person?

No, I Don't Recommend Trying to Raise $100 from 1000 People

Fundraising Breakthroughs

if your group is a community-based, grassroots, or otherwise smaller-than-the-Red Cross-kind-of-organization. Tags: fundraising strategy grassroots fundraising The math works out nicely, I admit. But the work it takes to secure gifts from so many individuals rarely does.