Expert insights. Personalized for you.
Tags: Campaigns & Solicitations Grassroots and Events MORE
The post How to Launch a Grassroots Micro-Influencer Campaign for Your Nonprofit appeared first on marketing for the modern nonprofit. Do you hear the word “influencer” and think of a million dollar campaign? Not anymore! You already have micro-influencers in your online community just waiting to get more involved with your organization! MORE
Grassroots and Events Social Media & Web 2.0Outside of a vibrant major gifts program direct mail is probably the number one way to raise money at most organizations. And direct mail will still be a major way to find donors for a long time to come but not forever. It appears that direct mail is on the decline. I know that I am way more responsive to an email that to any letter that I receive. MORE
I use the term "grassroots" gifts and grassroots donors instead of small, because "small" doesn't honor the importance and meaning of these crucial supporters. I've just re-read Joan Flanagan's classic The Grassroots Fundraising Book, and she describes it better than anyone. And then she gives clear, complete directions for how to do grassroots fundraising in different ways. MORE
I was asked by co-author, Fred Setterberg , to read and review Grassroots Philanthropy Field Notes of a Maverick Grantmaker by Bill Somerville with Fred Setterberg. The grassroots level of the nonprofit sector is full of passion, people trying to learn all of the 'how to's' of running a nonprofit, and they're the front line. MORE
Tags: Grassroots and Events MORE
Tags: grassroots fundraising MORE
Tags: Grassroots and Events MORE
Katrin Verclas, whose organization Mobile.Active is funded in part by Surdna Foundation , is working on the use of mobile phones in mobilizing donations from the grassroots. Tags: grassroots fundraising She explains that to date, the cell phone companies have been taking 50% of each gift as the administrative fee, which for charities and social change organizations is way, way, way too much. MORE
You can facilitate online fundraising by your nonprofit organization's supporters with a new site called firstgiving.com. This is not simply adding an online donations function to your group's existing web site, but enabling each of your volunteers and donors to set up their own, personal fundraising page. Using the site, individuals choose a cause and quickly create a page where they conduct their campaign. MORE
Buy a virtual glass of lemonade from Lemonadestandforlife.com , sponsored by Volvo, and the money goes to Alex’s Lemonade Stand Foundation to support families who must travel for their child’s cancer treatments. Alex’s Lemonade Stand Foundation, is named for Alex Scott, who in the year 2000 at the age of 4 announced to her parents that pediatric cancer must be cured and to do her part she was going to sell lemonade from a stand. MORE
Tags: Grassroots and Events MORE
That’s why we empower local leaders to build a strong movement for equality that secures critical grassroots wins at every level. The Alabama Coalition for Immigrant Justice is a grassroots, statewide network of individuals and organizations that works to advance and defend the rights of immigrants in Alabama. The Action Fund engages in educational, advocacy and electoral activity, including legislative advocacy, voter education, and grassroots organizing. MORE
Tags: Grassroots and Events MORE
Grassroots and Events Guest Posts & ReviewsDonor cultivation is part art, part science. At its most basic, donor cultivation (and prospect cultivation, for that matter), centers on communication: staying in touch with your donors and prospects to build a relationship of trust and mutual interest. Big gifts, small gifts, recurring gifts, bequests… they rarely just “happen.” Most are the result of an ongoing process of cultivation and dialogue. MORE
A national launch fueled through grassroots evangelists for “premiere night” with watch parties through already-built church networks. Tags: Social Marketing campaigns Christian Christian Movie Studio church church marketing community building family Fireproof Fireproof Movie grassroots movement grassroots networking healthy marriages marriage movement MORE
Tags: Grassroots and Events MORE
Grassroots Leadership. Grassroots Leadership works for a more just society where prison profiteering, mass incarceration, deportation and criminalization are things of the past. As the for-profit prison industry has increasingly relied on immigration enforcement and detention to drive their profits, Grassroots Leadership has responded by increasing our scrutiny of for-profit immigrant detention and its impact on families and communities. MORE
Tags: Grassroots and Events MORE
What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters? Social Media Strategy #SaveMarketBasket grassroots social media Market Basket social media campaign social media success Born and raised north of Boston, MA, I am acutely familiar with the regional discount grocery store chain Market Basket. It’s where everyone I know shops for their food. Until recently. MORE
Tags: Grassroots and Events MORE
Tags: Grassroots and Events MORE
if your group is a community-based, grassroots, or otherwise smaller-than-the-Red Cross-kind-of-organization. Tags: fundraising strategy grassroots fundraising The math works out nicely, I admit. But the work it takes to secure gifts from so many individuals rarely does. Here's a treatment of this principle by internet marketing king Seth Godin. Note that he's used to working with larger companies with the power to reach larger numbers of people than local nonprofits. MORE
Tags: Grassroots and Events MORE
Taking a few minutes to do a little Spring cleaning of my e-mail inbox, I stumbled upon this super-sweet idea—calling the smallest-amount grassroots donors to check in. Suggested by Hildy Gottleib , a Tucson-based consultant to nonprofits, small businesses and first nations tribes, the idea makes sense for anti-burnout of us development folks and it makes sense for honest care and feeding of donors. It's a modest strategy that values what's valuable. MORE
Tags: Grassroots and Events MORE
From legal work to advocacy to grassroots mobilization, these 7 organizations highlighted below are fighting to ensure that immigrant rights are human rights. With their robust grassroots networks, United We Dream leverages the power of youth to advocate for social and political change through allyships with advocacy organizations and toolkits for activist leaders. They provide tools and resources to grassroots organizations on the frontlines as well as pro bono legal services. MORE
Tags: giving philanthropy grassroots fundraising MORE
Tags: Grassroots and Events MORE
Tags: Grassroots and Events MORE
Grassroots Fundraising Journal and GIFT (Grassroots Institute for Fundraising Training) recently merged and the conference "Raising Change" in San Francisco this weekend brought together about 600 people to network, challenge, commiserate, teach, and support each other. Tags: progressive grassroots fundraising social justice It's the morning after. MORE
I had the privilege of talking with about twenty grassroots nonprofits last week. Tags: grassroots nonprofits social media 101 The topic? Social media. I presented an overview of social media. What it is. What it isn't. Why anyone should care. Then I talked about developing a social media strategy before diving in. I've given this presentation about a dozen times and the more I give it, the more I realize that most small nonprofits are NOT READY for social media. MORE
The nonprofit sector - from the local grassroots organization to international NGOs - is the primary organizing mechanism by which individuals, regardless of their position in society or their level of political and economic power, come together as We to solve the problems our communities face. people BAD12 PowerOfWe Nonprofit community grassroots blogging government MORE
Deadline: December 15, 2009 Applications Invited for American Hiking Society's 2010 National Trails Fund The American Hiking Society 's National Trails Fund is the only privately supported national grants program that provides funding to grassroots organizations working to establish, protect, and maintain foot trails in the United States. From The Foundation Center. MORE
A reader had a great comment in responds to my grassroots fundraising post. Politics & Motivation grassroots fundraising solicitation letter There seems to be a fear in the traditional non-profit world in telling donors too much, or in revealing too much about your organization. I think there was a time when donors asked fewer questions and demanded less accountability. MORE
You will have some donors that want to and need to be cultivated in a grassroots and annual fund way. Tags: Campaigns & Solicitations Grassroots and Events We only have so much time every day as development professionals, so we need to make sure our time is well used. When do you send out a letter, and when do you meet with someone in person? MORE
Tags: Grassroots and Events MORE
Tags: Grassroots and Events MORE
Tags: Grassroots and Events MORE
Grassroots Related Topics J Campbell Social Marketing
JUNE 25, 2019
The post How to Launch a Grassroots Micro-Influencer Campaign for Your Nonprofit appeared first on marketing for the modern nonprofit. Do you hear the word “influencer” and think of a million dollar campaign? Not anymore! You already have micro-influencers in your online community just waiting to get more involved with your organization!
Cause Related Marketing
JANUARY 21, 2011
Buy a virtual glass of lemonade from Lemonadestandforlife.com , sponsored by Volvo, and the money goes to Alex’s Lemonade Stand Foundation to support families who must travel for their child’s cancer treatments. Alex’s Lemonade Stand Foundation, is named for Alex Scott, who in the year 2000 at the age of 4 announced to her parents that pediatric cancer must be cured and to do her part she was going to sell lemonade from a stand.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Fundraising Breakthroughs
FEBRUARY 18, 2008
Katrin Verclas, whose organization Mobile.Active is funded in part by Surdna Foundation , is working on the use of mobile phones in mobilizing donations from the grassroots. Tags: grassroots fundraising She explains that to date, the cell phone companies have been taking 50% of each gift as the administrative fee, which for charities and social change organizations is way, way, way too much.
Fundraising Breakthroughs
JULY 27, 2008
Grassroots Fundraising Journal and GIFT (Grassroots Institute for Fundraising Training) recently merged and the conference "Raising Change" in San Francisco this weekend brought together about 600 people to network, challenge, commiserate, teach, and support each other. Tags: progressive grassroots fundraising social justice It's the morning after.
Mission Minded
SEPTEMBER 16, 2009
Fundraising Breakthroughs
JANUARY 17, 2006
I use the term "grassroots" gifts and grassroots donors instead of small, because "small" doesn't honor the importance and meaning of these crucial supporters. I've just re-read Joan Flanagan's classic The Grassroots Fundraising Book, and she describes it better than anyone. And then she gives clear, complete directions for how to do grassroots fundraising in different ways.
Fundraising Breakthroughs
APRIL 10, 2005
Taking a few minutes to do a little Spring cleaning of my e-mail inbox, I stumbled upon this super-sweet idea—calling the smallest-amount grassroots donors to check in. Suggested by Hildy Gottleib , a Tucson-based consultant to nonprofits, small businesses and first nations tribes, the idea makes sense for anti-burnout of us development folks and it makes sense for honest care and feeding of donors. It's a modest strategy that values what's valuable.
A Small Change
MARCH 11, 2014
A reader had a great comment in responds to my grassroots fundraising post. Politics & Motivation grassroots fundraising solicitation letter There seems to be a fear in the traditional non-profit world in telling donors too much, or in revealing too much about your organization. I think there was a time when donors asked fewer questions and demanded less accountability.
J Campbell Social Marketing
JULY 31, 2014
What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters? Social Media Strategy #SaveMarketBasket grassroots social media Market Basket social media campaign social media success Born and raised north of Boston, MA, I am acutely familiar with the regional discount grocery store chain Market Basket. It’s where everyone I know shops for their food. Until recently.
Seeking Grant Money Today
MARCH 13, 2008
I was asked by co-author, Fred Setterberg , to read and review Grassroots Philanthropy Field Notes of a Maverick Grantmaker by Bill Somerville with Fred Setterberg. The grassroots level of the nonprofit sector is full of passion, people trying to learn all of the 'how to's' of running a nonprofit, and they're the front line.
SocialButterfly
AUGUST 1, 2010
A national launch fueled through grassroots evangelists for “premiere night” with watch parties through already-built church networks. Tags: Social Marketing campaigns Christian Christian Movie Studio church church marketing community building family Fireproof Fireproof Movie grassroots movement grassroots networking healthy marriages marriage movement
A Small Change
DECEMBER 8, 2010
Grassroots and Events Guest Posts & ReviewsDonor cultivation is part art, part science. At its most basic, donor cultivation (and prospect cultivation, for that matter), centers on communication: staying in touch with your donors and prospects to build a relationship of trust and mutual interest. Big gifts, small gifts, recurring gifts, bequests… they rarely just “happen.” Most are the result of an ongoing process of cultivation and dialogue.
The Nonprofit Consultant
AUGUST 23, 2006
You can facilitate online fundraising by your nonprofit organization's supporters with a new site called firstgiving.com. This is not simply adding an online donations function to your group's existing web site, but enabling each of your volunteers and donors to set up their own, personal fundraising page. Using the site, individuals choose a cause and quickly create a page where they conduct their campaign.
A Small Change
SEPTEMBER 23, 2009
You will have some donors that want to and need to be cultivated in a grassroots and annual fund way. Tags: Campaigns & Solicitations Grassroots and Events We only have so much time every day as development professionals, so we need to make sure our time is well used. When do you send out a letter, and when do you meet with someone in person?
A Small Change
SEPTEMBER 30, 2010
Tags: Grassroots and Events
A Small Change
MARCH 10, 2010
Tags: Campaigns & Solicitations Grassroots and Events
A Small Change
SEPTEMBER 30, 2009
Tags: Grassroots and Events
A Small Change
OCTOBER 28, 2009
Grassroots and Events Social Media & Web 2.0Outside of a vibrant major gifts program direct mail is probably the number one way to raise money at most organizations. And direct mail will still be a major way to find donors for a long time to come but not forever. It appears that direct mail is on the decline. I know that I am way more responsive to an email that to any letter that I receive.
A Small Change
APRIL 13, 2009
Tags: Grassroots and Events
EveryAction
SEPTEMBER 11, 2017
From legal work to advocacy to grassroots mobilization, these 7 organizations highlighted below are fighting to ensure that immigrant rights are human rights. With their robust grassroots networks, United We Dream leverages the power of youth to advocate for social and political change through allyships with advocacy organizations and toolkits for activist leaders. They provide tools and resources to grassroots organizations on the frontlines as well as pro bono legal services.
Marketing for Nonprofits
JULY 16, 2010
I had the privilege of talking with about twenty grassroots nonprofits last week. Tags: grassroots nonprofits social media 101 The topic? Social media. I presented an overview of social media. What it is. What it isn't. Why anyone should care. Then I talked about developing a social media strategy before diving in. I've given this presentation about a dozen times and the more I give it, the more I realize that most small nonprofits are NOT READY for social media.
EveryAction
SEPTEMBER 12, 2018
Grassroots Leadership. Grassroots Leadership works for a more just society where prison profiteering, mass incarceration, deportation and criminalization are things of the past. As the for-profit prison industry has increasingly relied on immigration enforcement and detention to drive their profits, Grassroots Leadership has responded by increasing our scrutiny of for-profit immigrant detention and its impact on families and communities.
The Nonprofit Consultant
OCTOBER 15, 2012
The nonprofit sector - from the local grassroots organization to international NGOs - is the primary organizing mechanism by which individuals, regardless of their position in society or their level of political and economic power, come together as We to solve the problems our communities face. people BAD12 PowerOfWe Nonprofit community grassroots blogging government
Fundraising Breakthroughs
JULY 6, 2007
if your group is a community-based, grassroots, or otherwise smaller-than-the-Red Cross-kind-of-organization. Tags: fundraising strategy grassroots fundraising The math works out nicely, I admit. But the work it takes to secure gifts from so many individuals rarely does. Here's a treatment of this principle by internet marketing king Seth Godin. Note that he's used to working with larger companies with the power to reach larger numbers of people than local nonprofits.
EveryAction
FEBRUARY 2, 2017
That’s why we empower local leaders to build a strong movement for equality that secures critical grassroots wins at every level. The Alabama Coalition for Immigrant Justice is a grassroots, statewide network of individuals and organizations that works to advance and defend the rights of immigrants in Alabama. The Action Fund engages in educational, advocacy and electoral activity, including legislative advocacy, voter education, and grassroots organizing.
Fundraising Breakthroughs
AUGUST 11, 2008
Tags: giving philanthropy grassroots fundraising
110 
Let's personalize your content