How to Launch a Grassroots Micro-Influencer Campaign for Your Nonprofit

J Campbell Social Marketing

The post How to Launch a Grassroots Micro-Influencer Campaign for Your Nonprofit appeared first on marketing for the modern nonprofit. Do you hear the word “influencer” and think of a million dollar campaign? Not anymore! You already have micro-influencers in your online community just waiting to get more involved with your organization!

Grassroots Cause Marketing from Volvo

Cause Related Marketing

Buy a virtual glass of lemonade from Lemonadestandforlife.com , sponsored by Volvo, and the money goes to Alex’s Lemonade Stand Foundation to support families who must travel for their child’s cancer treatments. Alex’s Lemonade Stand Foundation, is named for Alex Scott, who in the year 2000 at the age of 4 announced to her parents that pediatric cancer must be cured and to do her part she was going to sell lemonade from a stand.

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Next Big Thing in Grassroots Fundraising

Fundraising Breakthroughs

Katrin Verclas, whose organization Mobile.Active is funded in part by Surdna Foundation , is working on the use of mobile phones in mobilizing donations from the grassroots. Tags: grassroots fundraising She explains that to date, the cell phone companies have been taking 50% of each gift as the administrative fee, which for charities and social change organizations is way, way, way too much.

The gift of GIFT and Grassroots Fundraising Colleagues

Fundraising Breakthroughs

Grassroots Fundraising Journal and GIFT (Grassroots Institute for Fundraising Training) recently merged and the conference "Raising Change" in San Francisco this weekend brought together about 600 people to network, challenge, commiserate, teach, and support each other. Tags: progressive grassroots fundraising social justice It's the morning after.

creating effective annual reports ? grassroots fundraising journal

Mission Minded

Grassroots Fundraising is DIY Raising Money

Fundraising Breakthroughs

I use the term "grassroots" gifts and grassroots donors instead of small, because "small" doesn't honor the importance and meaning of these crucial supporters. I've just re-read Joan Flanagan's classic The Grassroots Fundraising Book, and she describes it better than anyone. And then she gives clear, complete directions for how to do grassroots fundraising in different ways.

Check in with Grassroots Donors

Fundraising Breakthroughs

Taking a few minutes to do a little Spring cleaning of my e-mail inbox, I stumbled upon this super-sweet idea—calling the smallest-amount grassroots donors to check in. Suggested by Hildy Gottleib , a Tucson-based consultant to nonprofits, small businesses and first nations tribes, the idea makes sense for anti-burnout of us development folks and it makes sense for honest care and feeding of donors. It's a modest strategy that values what's valuable.

Broad and Transparent Giving

A Small Change

A reader had a great comment in responds to my grassroots fundraising post. Politics & Motivation grassroots fundraising solicitation letter There seems to be a fear in the traditional non-profit world in telling donors too much, or in revealing too much about your organization. I think there was a time when donors asked fewer questions and demanded less accountability.

What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

J Campbell Social Marketing

What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters? Social Media Strategy #SaveMarketBasket grassroots social media Market Basket social media campaign social media success Born and raised north of Boston, MA, I am acutely familiar with the regional discount grocery store chain Market Basket. It’s where everyone I know shops for their food. Until recently.

How Foundations Can Assist Grassroots Movements Even Better.

Seeking Grant Money Today

I was asked by co-author, Fred Setterberg , to read and review Grassroots Philanthropy Field Notes of a Maverick Grantmaker by Bill Somerville with Fred Setterberg. The grassroots level of the nonprofit sector is full of passion, people trying to learn all of the 'how to's' of running a nonprofit, and they're the front line.

The Story of a Church Making the Impossible, Possible

SocialButterfly

A national launch fueled through grassroots evangelists for “premiere night” with watch parties through already-built church networks. Tags: Social Marketing campaigns Christian Christian Movie Studio church church marketing community building family Fireproof Fireproof Movie grassroots movement grassroots networking healthy marriages marriage movement

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8 Great Ways to Stay in Touch with Your Donors

A Small Change

Grassroots and Events Guest Posts & ReviewsDonor cultivation is part art, part science. At its most basic, donor cultivation (and prospect cultivation, for that matter), centers on communication: staying in touch with your donors and prospects to build a relationship of trust and mutual interest. Big gifts, small gifts, recurring gifts, bequests… they rarely just “happen.” Most are the result of an ongoing process of cultivation and dialogue.

First Giving makes online grassroots campaigns a snap

The Nonprofit Consultant

You can facilitate online fundraising by your nonprofit organization's supporters with a new site called firstgiving.com. This is not simply adding an online donations function to your group's existing web site, but enabling each of your volunteers and donors to set up their own, personal fundraising page. Using the site, individuals choose a cause and quickly create a page where they conduct their campaign.

Will You Be My Volunteer?

A Small Change

Tags: Grassroots and Events

Tracking More Than A Name

A Small Change

Tags: Grassroots and Events

Letters or In-Person Solicitations

A Small Change

You will have some donors that want to and need to be cultivated in a grassroots and annual fund way. Tags: Campaigns & Solicitations Grassroots and Events We only have so much time every day as development professionals, so we need to make sure our time is well used. When do you send out a letter, and when do you meet with someone in person?

Letter 113

Email Rules to Live By

A Small Change

Tags: Grassroots and Events

Rules 132

Volunteer, Staff, to Guest Ratios

A Small Change

Tags: Grassroots and Events

Question: Building Community

A Small Change

Tags: Grassroots and Events

Party with your Host’s Friends

A Small Change

Tags: Grassroots and Events

Intentionally Connecting With Your Guests

A Small Change

Tags: Grassroots and Events

Intent 108

Duplicate Solicitation Letters

A Small Change

Tags: Grassroots and Events

Letter 111

Staffing Your Events

A Small Change

Tags: Grassroots and Events

Intent 103

Informing Your Volunteers

A Small Change

Tags: Campaigns & Solicitations Grassroots and Events

QUESTION: Why mailings over phone calls?

A Small Change

Tags: Grassroots and Events

Mail 106

Taking Ownership on Your Projects

A Small Change

Tags: Grassroots and Events

Direct Mail Drop and Social Media Rise

A Small Change

Grassroots and Events Social Media & Web 2.0Outside of a vibrant major gifts program direct mail is probably the number one way to raise money at most organizations. And direct mail will still be a major way to find donors for a long time to come but not forever. It appears that direct mail is on the decline. I know that I am way more responsive to an email that to any letter that I receive.

Building Your Event Menu

A Small Change

Tags: Grassroots and Events

Build 103

Clarity of Message

A Small Change

Tags: Grassroots and Events

Legal 108

Eyes on the Party

A Small Change

Tags: Grassroots and Events

Intent 103

Question: What are some new event & fundraising ideas?

A Small Change

Tags: Grassroots and Events

Ideas 104

Event Invitation Mistakes

A Small Change

Tags: Grassroots and Events

Fact or Stories?

A Small Change

Tags: Grassroots and Events

A Few Event Rules

A Small Change

Tags: Grassroots and Events

Rules 103

Getting the Word Out: Joint Post

A Small Change

Tags: Grassroots and Events

Words 104

7 Nonprofits Fighting for Immigrant Rights

EveryAction

From legal work to advocacy to grassroots mobilization, these 7 organizations highlighted below are fighting to ensure that immigrant rights are human rights. With their robust grassroots networks, United We Dream leverages the power of youth to advocate for social and political change through allyships with advocacy organizations and toolkits for activist leaders. They provide tools and resources to grassroots organizations on the frontlines as well as pro bono legal services.

No (Social Media) Soup for You!

Marketing for Nonprofits

I had the privilege of talking with about twenty grassroots nonprofits last week. Tags: grassroots nonprofits social media 101 The topic? Social media. I presented an overview of social media. What it is. What it isn't. Why anyone should care. Then I talked about developing a social media strategy before diving in. I've given this presentation about a dozen times and the more I give it, the more I realize that most small nonprofits are NOT READY for social media.

11 Hispanic and Latino Organizations Everyone Should Know

EveryAction

Grassroots Leadership. Grassroots Leadership works for a more just society where prison profiteering, mass incarceration, deportation and criminalization are things of the past. As the for-profit prison industry has increasingly relied on immigration enforcement and detention to drive their profits, Grassroots Leadership has responded by increasing our scrutiny of for-profit immigrant detention and its impact on families and communities.

The Power of We the Nonprofits

The Nonprofit Consultant

The nonprofit sector - from the local grassroots organization to international NGOs - is the primary organizing mechanism by which individuals, regardless of their position in society or their level of political and economic power, come together as We to solve the problems our communities face. people BAD12 PowerOfWe Nonprofit community grassroots blogging government

No, I Don't Recommend Trying to Raise $100 from 1000 People

Fundraising Breakthroughs

if your group is a community-based, grassroots, or otherwise smaller-than-the-Red Cross-kind-of-organization. Tags: fundraising strategy grassroots fundraising The math works out nicely, I admit. But the work it takes to secure gifts from so many individuals rarely does. Here's a treatment of this principle by internet marketing king Seth Godin. Note that he's used to working with larger companies with the power to reach larger numbers of people than local nonprofits.

The Power of Youth Philanthropy

Fundraising Breakthroughs

Tags: grassroots fundraising

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Leading the Resistance: 28 Organizations You Can (and Should) Support Today

EveryAction

That’s why we empower local leaders to build a strong movement for equality that secures critical grassroots wins at every level. The Alabama Coalition for Immigrant Justice is a grassroots, statewide network of individuals and organizations that works to advance and defend the rights of immigrants in Alabama. The Action Fund engages in educational, advocacy and electoral activity, including legislative advocacy, voter education, and grassroots organizing.

Lead 191

The Growing Power of Giving Circles

Fundraising Breakthroughs

Tags: giving philanthropy grassroots fundraising

Forum 40