Grassroots Cause Marketing from Volvo

Cause Related Marketing

Buy a virtual glass of lemonade from Lemonadestandforlife.com , sponsored by Volvo, and the money goes to Alex’s Lemonade Stand Foundation to support families who must travel for their child’s cancer treatments.

7 Steps to get your nonprofit millions in grassroots donations

Wild Woman Fundraising

If you want more tips on how to get millions in grassroots donations, follow @wildwomanfund on twitter! Do you have a process-oriented approach to nurturing donors? Do you have a way for people to refer friends to you? If not, why not?

Next Big Thing in Grassroots Fundraising

Fundraising Breakthroughs

Katrin Verclas, whose organization Mobile.Active is funded in part by Surdna Foundation , is working on the use of mobile phones in mobilizing donations from the grassroots. Tags: grassroots fundraising

The gift of GIFT and Grassroots Fundraising Colleagues

Fundraising Breakthroughs

Grassroots Fundraising Journal and GIFT (Grassroots Institute for Fundraising Training) recently merged and the conference "Raising Change" in San Francisco this weekend brought together about 600 people to network, challenge, commiserate, teach, and support each other.

creating effective annual reports ? grassroots fundraising journal

Mission Minded

How Foundations Can Assist Grassroots Movements Even Better.

Seeking Grant Money Today

I was asked by co-author, Fred Setterberg , to read and review Grassroots Philanthropy Field Notes of a Maverick Grantmaker by Bill Somerville with Fred Setterberg. The grassroots level of the nonprofit sector is full of passion, people trying to learn all of the 'how to's' of running a nonprofit, and they're the front line.

The Story of a Church Making the Impossible, Possible

SocialButterfly

A national launch fueled through grassroots evangelists for “premiere night” with watch parties through already-built church networks. I wrote this post about a year ago and just re-discovered it this past weekend while doing some blog maintenance and wondered--why did I never post this?

Church 158

First Giving makes online grassroots campaigns a snap

Nonprofit Consultant Blog

You can facilitate online fundraising by your nonprofit organization's supporters with a new site called firstgiving.com. This is not simply adding an online donations function to your group's existing web site, but enabling each of your volunteers and donors to set up their own, personal fundraising page. Using the site, individuals choose a cause and quickly create a page where they conduct their campaign.

Reality Check: How Grassroots Environmental Organizations Are (Or Are Not) Raising Money Online

Nonprofit Marketing Blog

This is the title of a great eBook by Andy Robinson from the Institute for Conservation Leadership, available for free here.

What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

J Campbell Social Marketing

What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters? Social Media Strategy #SaveMarketBasket grassroots social media Market Basket social media campaign social media success

2 Exercises you can do with your board right now to help your nonprofit grow

Wild Woman Fundraising

Exercise you can do with your board right now: I’ll lay down these various stages of an organization (small grassroots, medium org, large institution) and put down tape on the floor.

Help 158

Broad and Transparent Giving

A Small Change

A reader had a great comment in responds to my grassroots fundraising post. Politics & Motivation grassroots fundraising solicitation letter There seems to be a fear in the traditional non-profit world in telling donors too much, or in revealing too much about your organization. I think there was a time when donors asked fewer questions and demanded less accountability.

Is your nonprofit a “safe bet”? Let’s Get Dangerous!

Wild Woman Fundraising

We can try grassroots fundraising, but the reason its’ not working so well anymore is because people have less and less money to give you. When we start to address income inequality within our own organizations, we are truly making a difference at the grassroots level.

Question: Building Community

A Small Change

Tags: Grassroots and Events

8 Great Ways to Stay in Touch with Your Donors

A Small Change

Grassroots and Events Guest Posts & ReviewsDonor cultivation is part art, part science. At its most basic, donor cultivation (and prospect cultivation, for that matter), centers on communication: staying in touch with your donors and prospects to build a relationship of trust and mutual interest. Big gifts, small gifts, recurring gifts, bequests… they rarely just “happen.” Most are the result of an ongoing process of cultivation and dialogue.

Tracking More Than A Name

A Small Change

Tags: Grassroots and Events

Volunteer, Staff, to Guest Ratios

A Small Change

Tags: Grassroots and Events

Will You Be My Volunteer?

A Small Change

Tags: Grassroots and Events

Letters or In-Person Solicitations

A Small Change

You will have some donors that want to and need to be cultivated in a grassroots and annual fund way. Tags: Campaigns & Solicitations Grassroots and Events We only have so much time every day as development professionals, so we need to make sure our time is well used. When do you send out a letter, and when do you meet with someone in person?

Letter 100

Email Rules to Live By

A Small Change

Tags: Grassroots and Events

Rules 116

11 Hispanic and Latino Organizations Everyone Should Know

EveryAction

Grassroots Leadership. Grassroots Leadership works for a more just society where prison profiteering, mass incarceration, deportation and criminalization are things of the past.

Staffing Your Events

A Small Change

Tags: Grassroots and Events

Intent 100

Intentionally Connecting With Your Guests

A Small Change

Tags: Grassroots and Events

Intent 100

Party with your Host’s Friends

A Small Change

Tags: Grassroots and Events

Taking Ownership on Your Projects

A Small Change

Tags: Grassroots and Events

Building Your Event Menu

A Small Change

Tags: Grassroots and Events

Build 100

Direct Mail Drop and Social Media Rise

A Small Change

Grassroots and Events Social Media & Web 2.0Outside of a vibrant major gifts program direct mail is probably the number one way to raise money at most organizations. And direct mail will still be a major way to find donors for a long time to come but not forever. It appears that direct mail is on the decline. I know that I am way more responsive to an email that to any letter that I receive.

QUESTION: Why mailings over phone calls?

A Small Change

Tags: Grassroots and Events

Mail 100

Informing Your Volunteers

A Small Change

Tags: Campaigns & Solicitations Grassroots and Events

Duplicate Solicitation Letters

A Small Change

Tags: Grassroots and Events

Letter 100

Eyes on the Party

A Small Change

Tags: Grassroots and Events

Intent 100

Fact or Stories?

A Small Change

Tags: Grassroots and Events

Clarity of Message

A Small Change

Tags: Grassroots and Events

Legal 100

Question: What are some new event & fundraising ideas?

A Small Change

Tags: Grassroots and Events

Ideas 100

Fundraising in a downturn: The Power of Leaderless Organizations

Wild Woman Fundraising

Grassroots movements in crisis. In grassroots movements, nonprofits that allow anyone to help, and which spread authority out over anyone who wants to be involved, allow movements to respond quickly to any situation. In this economic downturn, how are you responding?

A Few Event Rules

A Small Change

Tags: Grassroots and Events

Rules 100

Exclusive Interview with Kim Klein, fundraising author, editor, consultant and thought leader

Wild Woman Fundraising

Since then I’ve read books she’s written and edited, and I can wholeheartedly recommend them all, especially “GIFT, the Best of the Grassroots Fundraising Journal&#. Kim Klein. OMG I am so excited! Kim Klein, my first fundraising heroine, has answered my interview questions!

Are YOU Fundraising in a Big Shop?

Wild Woman Fundraising

Tags: Conflict Finding a job Fundraising Keeping a job Leadership Rank at Work corruption CFRE development development assistant development associate Development Director envelope stuffer events director getting a job getting a job in fundraising grant researcher grantwriter graphic designer grassroots fundraising journal job descriptions kim klein major gifts officer marketing director MPA nonprofit career octothorpe outreach coordinatior small shop twitter volunteer coordinator

Getting the Word Out: Joint Post

A Small Change

Tags: Grassroots and Events

Words 100

Event Invitation Mistakes

A Small Change

Tags: Grassroots and Events