How to Launch a Grassroots Micro-Influencer Campaign for Your Nonprofit

J Campbell Social Marketing

The post How to Launch a Grassroots Micro-Influencer Campaign for Your Nonprofit appeared first on marketing for the modern nonprofit. Do you hear the word “influencer” and think of a million dollar campaign? Not anymore!

Grassroots Cause Marketing from Volvo

Cause Related Marketing

Buy a virtual glass of lemonade from Lemonadestandforlife.com , sponsored by Volvo, and the money goes to Alex’s Lemonade Stand Foundation to support families who must travel for their child’s cancer treatments.

Next Big Thing in Grassroots Fundraising

Fundraising Breakthroughs

Katrin Verclas, whose organization Mobile.Active is funded in part by Surdna Foundation , is working on the use of mobile phones in mobilizing donations from the grassroots. Tags: grassroots fundraising

The gift of GIFT and Grassroots Fundraising Colleagues

Fundraising Breakthroughs

Grassroots Fundraising Journal and GIFT (Grassroots Institute for Fundraising Training) recently merged and the conference "Raising Change" in San Francisco this weekend brought together about 600 people to network, challenge, commiserate, teach, and support each other.

creating effective annual reports ? grassroots fundraising journal

Mission Minded

Check in with Grassroots Donors

Fundraising Breakthroughs

Taking a few minutes to do a little Spring cleaning of my e-mail inbox, I stumbled upon this super-sweet idea—calling the smallest-amount grassroots donors to check in. Suggested by Hildy Gottleib , a Tucson-based consultant to nonprofits, small businesses and first nations tribes, the idea makes sense for anti-burnout of us development folks and it makes sense for honest care and feeding of donors. It's a modest strategy that values what's valuable.

Grassroots Fundraising is DIY Raising Money

Fundraising Breakthroughs

I use the term "grassroots" gifts and grassroots donors instead of small, because "small" doesn't honor the importance and meaning of these crucial supporters. I've just re-read Joan Flanagan's classic The Grassroots Fundraising Book, and she describes it better than anyone. And then she gives clear, complete directions for how to do grassroots fundraising in different ways.

What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

J Campbell Social Marketing

What can this grassroots-turned-national social media campaign teach nonprofits about using social media and inspiring passion in supporters? Social Media Strategy #SaveMarketBasket grassroots social media Market Basket social media campaign social media success

The Story of a Church Making the Impossible, Possible

SocialButterfly

A national launch fueled through grassroots evangelists for “premiere night” with watch parties through already-built church networks. I wrote this post about a year ago and just re-discovered it this past weekend while doing some blog maintenance and wondered--why did I never post this?

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Broad and Transparent Giving

A Small Change

A reader had a great comment in responds to my grassroots fundraising post. Politics & Motivation grassroots fundraising solicitation letter There seems to be a fear in the traditional non-profit world in telling donors too much, or in revealing too much about your organization. I think there was a time when donors asked fewer questions and demanded less accountability.

Reality Check: How Grassroots Environmental Organizations Are (Or Are Not) Raising Money Online

Nonprofit Marketing Blog

This is the title of a great eBook by Andy Robinson from the Institute for Conservation Leadership, available for free here.

First Giving makes online grassroots campaigns a snap

Nonprofit Consultant Blog

You can facilitate online fundraising by your nonprofit organization's supporters with a new site called firstgiving.com. This is not simply adding an online donations function to your group's existing web site, but enabling each of your volunteers and donors to set up their own, personal fundraising page. Using the site, individuals choose a cause and quickly create a page where they conduct their campaign.

How Foundations Can Assist Grassroots Movements Even Better.

Seeking Grant Money Today

I was asked by co-author, Fred Setterberg , to read and review Grassroots Philanthropy Field Notes of a Maverick Grantmaker by Bill Somerville with Fred Setterberg. The grassroots level of the nonprofit sector is full of passion, people trying to learn all of the 'how to's' of running a nonprofit, and they're the front line.

8 Great Ways to Stay in Touch with Your Donors

A Small Change

Grassroots and Events Guest Posts & ReviewsDonor cultivation is part art, part science. At its most basic, donor cultivation (and prospect cultivation, for that matter), centers on communication: staying in touch with your donors and prospects to build a relationship of trust and mutual interest. Big gifts, small gifts, recurring gifts, bequests… they rarely just “happen.” Most are the result of an ongoing process of cultivation and dialogue.

Will You Be My Volunteer?

A Small Change

Tags: Grassroots and Events

Tracking More Than A Name

A Small Change

Tags: Grassroots and Events

Letters or In-Person Solicitations

A Small Change

You will have some donors that want to and need to be cultivated in a grassroots and annual fund way. Tags: Campaigns & Solicitations Grassroots and Events We only have so much time every day as development professionals, so we need to make sure our time is well used. When do you send out a letter, and when do you meet with someone in person?

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Email Rules to Live By

A Small Change

Tags: Grassroots and Events

Rules 132

Volunteer, Staff, to Guest Ratios

A Small Change

Tags: Grassroots and Events

Question: Building Community

A Small Change

Tags: Grassroots and Events

Party with your Host’s Friends

A Small Change

Tags: Grassroots and Events

Intentionally Connecting With Your Guests

A Small Change

Tags: Grassroots and Events

Intent 108

Duplicate Solicitation Letters

A Small Change

Tags: Grassroots and Events

Letter 111

Staffing Your Events

A Small Change

Tags: Grassroots and Events

Intent 103

Informing Your Volunteers

A Small Change

Tags: Campaigns & Solicitations Grassroots and Events

QUESTION: Why mailings over phone calls?

A Small Change

Tags: Grassroots and Events

Mail 106

Taking Ownership on Your Projects

A Small Change

Tags: Grassroots and Events

Direct Mail Drop and Social Media Rise

A Small Change

Grassroots and Events Social Media & Web 2.0Outside of a vibrant major gifts program direct mail is probably the number one way to raise money at most organizations. And direct mail will still be a major way to find donors for a long time to come but not forever. It appears that direct mail is on the decline. I know that I am way more responsive to an email that to any letter that I receive.

Building Your Event Menu

A Small Change

Tags: Grassroots and Events

Build 103

Clarity of Message

A Small Change

Tags: Grassroots and Events

Legal 108

Eyes on the Party

A Small Change

Tags: Grassroots and Events

Intent 103

Question: What are some new event & fundraising ideas?

A Small Change

Tags: Grassroots and Events

Ideas 104

Event Invitation Mistakes

A Small Change

Tags: Grassroots and Events

Fact or Stories?

A Small Change

Tags: Grassroots and Events

The Power of We the Nonprofits

Nonprofit Consultant Blog

The nonprofit sector - from the local grassroots organization to international NGOs - is the primary organizing mechanism by which individuals, regardless of their position in society or their level of political and economic power, come together as We to solve the problems our communities face.

A Few Event Rules

A Small Change

Tags: Grassroots and Events

Rules 103

Getting the Word Out: Joint Post

A Small Change

Tags: Grassroots and Events

Words 104

11 Hispanic and Latino Organizations Everyone Should Know

EveryAction

Grassroots Leadership. Grassroots Leadership works for a more just society where prison profiteering, mass incarceration, deportation and criminalization are things of the past.

No (Social Media) Soup for You!

Marketing for Nonprofits

I had the privilege of talking with about twenty grassroots nonprofits last week. Tags: grassroots nonprofits social media 101 The topic? Social media. I presented an overview of social media. What it is. What it isn't. Why anyone should care.

7 Nonprofits Fighting for Immigrant Rights

EveryAction

From legal work to advocacy to grassroots mobilization, these 7 organizations highlighted below are fighting to ensure that immigrant rights are human rights. With their robust grassroots networks, United We Dream leverages the power of youth to advocate for social and political change through allyships with advocacy organizations and toolkits for activist leaders. They provide tools and resources to grassroots organizations on the frontlines as well as pro bono legal services.

No, I Don't Recommend Trying to Raise $100 from 1000 People

Fundraising Breakthroughs

if your group is a community-based, grassroots, or otherwise smaller-than-the-Red Cross-kind-of-organization. Tags: fundraising strategy grassroots fundraising The math works out nicely, I admit. But the work it takes to secure gifts from so many individuals rarely does.

Mixed Links for Nonprofit Communicators – June 7, 2019

Kivi's Nonprofit Communications Blog

Phone2Action identifies unique insights about what works in digital grassroots advocacy in The State of Advocacy 2019. The Little Duck Diner. Savannah, GA Happy Friday, Friends! Ready for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising?

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The Growing Power of Giving Circles

Fundraising Breakthroughs

Tags: giving philanthropy grassroots fundraising

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