LTV … The GPS For Fundraisers

The Agitator

As I emphasize repeatedly in my book, Retention Fundraising , over the long haul, Lifetime Value (LTV) is the most significant measure for benchmarking and steering your fundraising efforts. In fact, as Charlie Hulme, head of DonorVoice’s U.K.

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Fundraising GPS: Steering On The Past Or Future? Or Both?

The Agitator

Fundraisers, unlike practitioners in most other sectors, generally navigate their way forward by steering through the rear view mirror. Today, we’re offering Agitator readers two rear view mirror views … and one through-the-windshield view. Two recent reports on 2012 US giving have just hit our desk. Plus one sophisticated forecast for 2013. I regret to inform you that the 2013 forecast doesn’t seem all that rosy when compared to 2012. But first, the past.

Trending Sources

Results from Cinnabon’s Cause-Powered Location-Based Social-Media Campaign

Cause Related Marketing

Because of duplicates or bad GPS coordinates many Cinnabon locations showed poorly in Foursquare search results. Facebook Places Foursquare National Restaurant News Cinnabon Rachel Hadley GPS Location Based Social Media Operation Gratitude Actual Cause Marketing Results

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Can a mobile app save lives? Yes it can.

Public Sector Marketing 2.0

This app from the PulsePoint Foundation leverages crowdsourcing, geo-location (GPS), push-messaging, maps and social integration, all for one simple purpose, to save lives.

eBook - Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy

Diva Marketing Blog

  I am excited to launch Social Media Marketing GPS ,  as free eBook, in celebration of Diva Marketing's 6th blog birthday! Social Media Marketing GPS is the first business book based on Twitter interviews.  Sometimes you just have to color outside the lines.

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Canadian Government & the Mobile Space in 2012

Public Sector Marketing 2.0

Usually at minimum features a GPS, camera, high-speed internet access and the ability to download mobile applications. accelerometers or GPS ), and the speed and abilities of browser-based applications improve. gps for location-based services, cameras for bar-code scanning, etc… ) to engage their audiences.

Cause Marketing in and for Patagonia

Cause Related Marketing

They’ll plant a tree in your name and email you the gps coordinates of where your tree will be planted. paulrjones ppl buy their trees of 3 native species and receive their GPS here: [link] – our team in Patagonia plants them.

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Downsides to the global democratization and sharing of content

Public Sector Marketing 2.0

80% of Twitter active users are on mobile –>This has led to content creation anywhere, anytime thanks to data networks and technological smartphone advancements (camera, gps, etc.).

That first impression.

A Small Change

Take the time to plot the route on your GPS. Last week my colleague here at A Small Change, Jason Dick, wrote up a great piece on how wearing something that’s got a little color can impact donor interactions. I couldn’t agree more.

The internet of things

Public Sector Marketing 2.0

Your car detects (via GPS and a connection to the internet) that you are driving by an appliance store. To some of you, the phrase “internet of things” may be outdated (it was first used by Kevin Ashton in 1999) , to others it may be brand new.

The Best Cause Marketing of 2010

Cause Related Marketing

The images were GPS-tagged and photographed to enable social media sharing through Facebook, Twitter and others. The year 2010 was a memorable year for cause marketing. What follows are, in my judgment, the 10 best cause marketing campaigns of the year.

How the digital world is affecting the modern patient

Public Sector Marketing 2.0

It uses GPS technology in smart phones to connect those trained in CPR with those requiring emergency assistance. A few weeks ago I was asked to contribute a guest post for the Saint Elizabeth Health Care CEO Blog.

Cause Marketing Your Klout

Cause Related Marketing

When it’s all said and done, they’ll send you a photo and GPS coordinates of the water project your birthday funded (or, helped fund). Your cause could almost certainly offer something very similar, even if the picture and GPS coordinates don’t make sense for what you do. An article in the May 2012 issue of Wired magazine makes it clear that I have another thing to feel inadequate about; my Klout score, which is a very modest 31.

Impact - not ideas - should be the star of your story

Nonprofit Marketing Blog

They have great photos from the field, GPS coordinates for donor projects and an overall amazing donor experience. While I was living in Ukraine, the government tax authority launched a campaign to motivate taxpayers to stay honest and continue paying their taxes. The tax authority developed several ads. One was a cartoon illustration of a bee in front of a hive with a slogan celebrating the fruits of a collective contribution to the government.

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It Takes A Village To Grow A Blog. Along With Your Girlfriends

Diva Marketing Blog

Unlike Diva Marketing and the eBook Social Media Marketing GPS atsGf is a run for the roses. Subtitled: You Gotta Have Friends! A few months ago I was chatting with Jeff Hillire , president of the Atlanta hot, interactive, agency Enguage , about, you guessed it. social media marketing.

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Diva Marketing Turns 7!

Diva Marketing Blog

4 Social Media Marketing GPS I wrote the first business book based on Twitter interviews; I used Diva Marketing to tell the story. I was thinking of calling this post " The 7 Year (Blog) Itch." Although a blog is not a marriage, in a funny sort of a way, it is a commitment.

Why you need to focus on mobile right now

Public Sector Marketing 2.0

Ten seconds later it downloaded, talked to my device’s GPS and mapped out a path for me to walk (since I was on foot). You’ve seen this one before on TV…I downloaded the “Urban Spoon&# app and located the nearest vegan restaurant based on our GPS location with the click of a button. I recently switched smartphones (now representing 50% of the worldwide cell phone market ) from RIM ’s Blackberry Storm to Apple’s iPhone 3GS.

Thank You Wayne Hurlbert

Diva Marketing Blog

Wayne also kindly contributed his thoughts about ethics to Social Media GPS an eBook I wrote based on 40 Twitter interviews. My mind is still a jumble of thoughts. My heart wounded and broken. I''ve written this post a dozen times in my head but nothing seemed quite right.

What Really Works in Mobile Health? A Summary of the 2011 Conference

Social Marketing and Social Change

And she noted that the data from the Pew Internet and American Life Project serves as a GPS for the explorers of this space. The 2011 version of Mobile Health was designed around ' What Really Works? ' Our intention in using this question as the conference theme was to shift the conversation from 'look at we did, or can do!' to one more focused on evidence about practical, proven solutions.

11 Consumer Trends to Watch - Kindness, Generation G and Eco-Superior

Nonprofit Marketing Blog

Flash sales, group buying, GPS-driven deals: this year, pricing will never be the same. Trendwatching’s list of crucial consumer trends to watch in 2011 is out, and it’s well worth a read. A big theme: companies are keeping a close eye on consumers’ public moods and looking at kindness as the way to their hearts… Nonprofit marketing friends, take note! The list, quoted from Trendwatching : 1. RANDOM ACTS OF KINDNESS.

Acquisition: Its Costs And ROI – Part 2

The Agitator

USING LTV AS YOUR FUNDRAISING GPS. A drunk loses the keys to his house and is looking for them under a lamppost. A cop comes over and asks what he’s doing. “I’m I’m looking for my keys” he says. “I I lost them over there.” ” The policeman looks puzzled.

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New Rainbow Warrior For Sale

The Agitator

sponsor) for due recognition — from a GPS system (at 4000 euros) to portholes, blankets, and curtain rods. Bryan Miller blogging at Giving in a digital world says this: “Crowdfunding websites that let you contribute to specific projects are nothing new, but anewwarrior.greenpeace.org launched by Greenpeace to generate funds for their new Rainbow Warrior has lifted the bar to a new level in terms of on-site experience.&#. And he is spot on. This site is brilliant.

Details, details…

Get Fully Funded

I was unfamiliar with the location, so I plugged the address into my GPS to get directions. Lots of people use GPS these days. If you want to be a successful Fundraiser, you must pay attention to details. No way around it. Spelling a donor’s name incorrectly can instantly tear down any trust that donor had for your organization. There’s often a perception that if you can’t handle the small things, you can’t handle the big things.

It's a CAUSEWORLD after all!

GenerationYGive

The basic concept is a twist on the GPS-based social media apps like FourSquare that are the new Twitter of the social media fanatics. For those who are not super clear on FourSquare, it's a GPS based app--you go somewhere, "check in" and all your friends get to see that you're there. I have not posted to this blog for a while, but today I came across something that HAD to be shared!

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A Marketing Diva’s tips on social media

Nonprofit Marketing Blog

It’s called Social Media Marketing GPS , and it was written one Tweet at time. “Social Media Marketing GPS began as an experiment. The goal was to create a comprehensive body of knowledge that could serve as a roadmap (GPS) for developing a strategic social media plan.

Beware! The Social Media Dog Strategy Mentality

Diva Marketing Blog

Social Media Strategy In 3 Steps Learn more about Social Media Strategy in my ebook Social Media Marketing GPS and from the companion podcast series, Social Media GPS , sponsored by the American Marketing Association

5 Ways The Digital World & Social Media Are Changing What Is "Real"

Diva Marketing Blog

Recently my eBook, Social Media Marketing GPS , was turned down to be included in a list of books about social media because it was not "professionally published and printed and available for purchase on amazon.com."

Vancouver 2010 Mobile Olympics

Public Sector Marketing 2.0

If I want to feel a little closer to the action than the traditional media can get me, I do a quick advanced twitter user search based on the GPS co-ordinates of the event to tap into some citizen journalism (i.e. I love the Olympics. Besides the excitement of the actual events, I love the sense of camaraderie, national unity and general goodwill that the games bring with them.

Open Source Cause Marketing

Cause Related Marketing

He could add an altimeter, or a GPS sensor to display latitude and longitude. At left is a thermometer that displays the ambient room temperature on its maker’s computer screen. It was built by a friend using an Arduino circuit board. Arduino is an open source hardware control unit.

Your job description: Happiness delivery

Nonprofit Marketing Blog

When they were finished, we visited the communities and sent photos and GPS back to the people who made the projects possible. You’ll see photos, GPS coordinates and other details of exactly where your money went. The science is pretty clear: People are inherently generous. They are hard wired for empathy. They want to help others—and when they help, it makes them happy. There is no shortage of good causes that need help.

Data, data, data, and more data…

Public Sector Marketing 2.0

That has already happened with weather data and America’s GPS satellite-navigation system that was opened for full commercial use a decade ago. For those of you that missed it, the February 27th-March 5th edition of The Economist featured a special report on the over abundance of data , and where we’re heading with it.

#Interview: Toby Bloomberg, Owner of the Diva Marketing Blog, Speaker, and Nonprofit Marketer

Non Profit Marketing 360

You can download her free e-book, Social Media Marketing GPS, here. Toby Bloomberg’s Diva Marketing Blog , begun in 2004, is among the oldest sustained business blogs.

Extreme DIY Social Media Media Blogger Relations Training For PR/Ad Agencies

Diva Marketing Blog

Extreme DYI Social Media Blogger Relations Training - A Four Week 12 Step Program Week One - Understanding Social Media Step 1 Read: Social Media Marketing GPS , my free eBook for an over view of social media.

Social Media - Kaleidoscope Marketing

Diva Marketing Blog

In Social Media Marketing GPS , Nancy White tweeted, We'll face at least 2SN/Comm challenges: too many options & too many people.Sweet spot develop tools and practices 4 this.

Survival Of The Fittest?

The Agitator

He posts photos and G.P.S. NY Times columnist Nicholas Kristof just wrote the fascinating story of Scott Harrison, a fundraiser and skillful marketer who, as Kristof puts its, is making clean water sexy. Some important fundraising lessons here. Scott is a 33-year-old ex-nightclub promoter who "got religion" while vacationing in South America, then deepened his epiphany by doing a volunteer stint on Mercy Ships.

RFM Too Crude For Fundraising

The Agitator

In a recent Agitator post I referred to the practice of using simple RFM in the fundraising segmentation process as ‘crude’. The equivalent of using an axe where a scalpel would be much more productive. Many Agitator readers emailed me to ask “Why?” Here’s why. I chose ‘crude’ to describe the way three important variables in predicting future behavior – recency, frequency and monetary amount – are applied in the vast majority of fundraising cases.

Friday Fun: #Bring Back The Blog

Diva Marketing Blog

Read more in the all tweet book - Social Media Marketing GPS #smgps - Chapter 6 Tactics Second interviews with Yvonne DiVita and Julie Squires about blogsFriday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. A waiting for the weekend 'playground' time to be sophisticated-silly. Or sometimes just plain silly. In the world of social media Facebook, Twitter and other social networks have taken center stage. Our old friend. the blog.

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A Stop On The microMarketing Book Tour

Diva Marketing Blog

For a cool example of micro content check out Social Media Marketing GPS . If you are going to achieve excellence in the big things, you develop the habit in the little matters.~ Colin Powell.

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Long overdue Podcamp Toronto 2009 debrief

Public Sector Marketing 2.0

Download SkyHook –>more accurate locator than standard GPS. Just so you know, it bugs me like crazy not be able to dump my thoughts on various time-sensitive issues that occur on a daily basis. It’s unfortunately that time of year again when my post frequency is hindered as a result of “March Madness&# (year-end for government clients). I am working with about six clients at the moment in addition to regular speaking engagement travel gigs.

Social Media: Threats and Opportunities for Social Marketing and Public Health

Social Marketing and Social Change

How can I place-shift; use SNS, co-presence and virtual worlds; and add GPS to create scalable behavior change programs? Social media emerged from the breakout rooms of past years at the Social Marketing in Public Health Conference to the Plenary Session this past Friday morning.