Impact - not ideas - should be the star of your story
Nonprofit Marketing Blog
JANUARY 31, 2012
While I was living in Ukraine, the government tax authority launched a campaign to motivate taxpayers to stay honest and continue paying their taxes. One was a cartoon illustration of a bee in front of a hive with a slogan celebrating the fruits of a collective contribution to the government. They have great photos from the field, GPS coordinates for donor projects and an overall amazing donor experience.