Help Donors Find You Through Search Engine Marketing
NOVEMBER 21, 2007
You use search engines like Google and Yahoo! But what happens when a prospective donor types in the name of your nonprofit or your issue area in Google? The good news is that it can be, through Search Engine Marketing (SEM). In a nutshell, SEM is a way to promote your website by increasing its visibility in search engine results. If you are a nonprofit, SEM is free, thanks to Google.