Craft Calls to Action That Get You to Goal

Getting Attention

Let me start with sharing some definitions of what comes first ( examples here ): Organizational goals (a max of three at a time) are the steps to take over the next year that will take your organization closer to achieving its mission.

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Marketing Goals vs. Organizational Goals— A Critical Disctinction

Getting Attention

Spend some time here, even if you think you’ve got this down—this distinction is crucial to setting goals that move your marketing forward in the right direction. Goals are what you want to achieve. Organizational goals (a max of three at a time) are the steps (let’s look one year ahead) that will take your organization to closer to achieving your mission. Organizational Goals. Bike Walk USA— A new advocacy organization. Marketing Goals.

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#Development: Establishing Goals To Ensure Integrating Social Media In Your Organization’s Growth Plans

Non Profit Marketing 360

They have been sharing their findings over the last couple of weeks, and some of their discoveries show how excited, yet hesitant, many organizations remain when it comes to social networking. Steve and Dado's 4 Phases of developing a Social-Media Strategy.

Making Your 2013 Marketing Goals More Clear

Kivi's Nonprofit Communications Blog

How is your job aligned within your organization? While that’s helpful, you still need to get much more specific about your annual goals. If you fall in this last group, those who say they are doing it all, you have the most to gain by narrowing your goals.

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Are Your Marketing Goals Easy to Reach Or A Stretch?

Getting Attention

This is a vital issue for your to spend some time on because the challenge level of your nonprofit marketing goals has a huge imapct on whether you get there or not. Ambitious but realistic goals are the way to move your marketing (and your mission) forward, inch by inch!

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Free Webinar on Setting Your Marketing Goals

Kivi's Nonprofit Communications Blog

Join Nancy Schwartz and me for a free webinar on setting your marketing goals. We want to help you see how, by simply taking a little time to set some clear marketing goals, you can drastically increase your impact and build leadership support for your marketing plan.

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5 Cold Calling Tips to Meet Your Fundraising Goals

EveryAction

We asked Joe Lazzerini , EveryAction''s own fundraising + development guru , to break down the cold calling process into five manageable steps to create the best call experience for your potential donor and (hopefully) raise some money for your organization.

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Align Marketing & Fundraising Goals—Kivi’s Takeaway

Getting Attention

Your goals don’t have to be completely in sync, but they must be aligned. If your goals—and all the activity that flows from them, both marketing and fundraising wise—aren’t aligned, you just won’t get anywhere with your outreach on either front.

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All Your 2016 Goals Start with This Statement [Only Chance in 2016]

Kivi's Nonprofit Communications Blog

Your case for support explains what your organization does, why you do it, and why others should support you in doing it. Why the “curse of knowledge” may be your organization’s worst enemy.

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How to Set Your Year-End Fundraising Goal

Fundraising 123

It may sound like an obvious question but many organizations don't approach year-end fundraising with clear, concrete goals. Without defined goals, it's pretty tough to if you're actually succeeding. . Now is the time to define what results you and your organization want to achieve. Keep these key pointers in mind: Set a specific goal for your year-end fundraising campaign. . Think about your goals and who holds the key to your success.

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How to Set Nonprofit Marketing Goals that Build Your Impact & Satisfaction

Getting Attention

Set the Big-Picture Marketing Goals that. You’re frustrated by how hard you’re working without generating the results you expect, and that your organization needs. So we’ve decided to show you exactly where to start, with setting your goals, in this free 30-minute webinar.

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Timing Depends on Goals — Relevance Rules

Getting Attention

Of course now you have multiple factors to consider – 1) When your target audiences have their open-minded moments , and are most likely to listen or read or discuss what your organization has to say (nothing is more important that this.

8 Organizations to Support this Black History Month

EveryAction

From ensuring equal access to education to advocating for mental health awareness to creating black history for future generations, all of these organizations inspire us, and we hope they inspire you too. Check out the campaign here and learn more about this incredible organization. The Urban League of Portland was established in 1945 making it one of the oldest African American service, civil rights, and advocacy organizations in the region.

Getting a Fresh Start for Your Organization

The Agitator

You can talk about goals completed and those yet to do. You can see how one organization made this shift here. At the beginning of the week, Roger talked about behavioral science cues and how they can help you boost year-end giving.

SMART Goals and Fundraising

The Agitator

Last week in my Promise Me post, I urged nonprofit fundraisers to connect your "asks" as much as possible to specific goals. Then commit to your donor/prospect that your organization will break its back to achieve those goals, and report regularly on your progress toward them. Then I noticed a comment about SMART goals in an unrelated Social Citizens article , reminding me of this basic "project management" goal-setting approach.

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#COMMUNICATIONS: Is Your Organization Moving At The Speed Of Mobile?

Non Profit Marketing 360

If you’re a community organization, how about asking supporters to photograph and report activities in their local neighborhood using Facebook, Twitter or other mobile-enabled social media?

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How to create a road map for your goals

Fundraising Coach

Now is a great time to review your goals. (I I have blogged about goal setting here.). As you review your goals, you may find your behind on some. Creating a road map will help jump start those goals. Make sure the goal is worded so that it is: Specific.

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Smaller Goal, Bigger Donor?

Donor Power Blog

In it, the authors site numerous studies about human behavior, one of which is about setting goals. According to the study, we humans are more likely to achieve goals, or at least try, that are smaller in scope, rather than goals that have a huge one. Recently, I received a letter from the organization telling me that due to increased costs of doing business, my monthly sponsorship rate was increasing from $22 to $30 per month. . Making the goals seem achievable?

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TODAY-How to Set Marketing Goals that Increase Impact – Free Webinar – 3 ET, Noon PT

Getting Attention

Set the Big-Picture Marketing Goals that. You’re frustrated by how hard you’re working without generating the results you expect, and that your organization needs. So we’ve decided to show you exactly where to start, with setting your goals, in today’s free 30-minute webinar. Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization. Join Kivi and Me for this Free Webinar.

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How to Set the Big-Picture Marketing Goals that Get You Where You Want to Go

Fundraising 123

Goals are what you want to achieve. " And goals are where you need to start your marketing planning, as each step of the planning process is shaped to take you there - where you want to go. Here's How to Start: Begin by articulating your main organizational goal or how you'll actualize your mission. List no more than two organizational goals. Next, identify the ways you can put marketing to work to help achieve those goals.

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What Does Your Organization Do? Draw It Out

Kivi's Nonprofit Communications Blog

Jessica Pullano, who is currently participating in my Mentoring Program , shares how her organization created one to help explain what they do. For example, I was thinking about what metaphor could help explain the work we do to align the community behind school goals. Jessica Pullano.

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

Now page mangers can take advantage of those same targeting tools on organic content. Enabling page mangers to target organic posts gives them a say in the targeting process. Organic Post Interest Targeting. Drew Bernard.

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5 Steps for Goal-Setting Success

Marketing for Nonprofits

I hate setting goals," he said. If I set a goal for 10% annual growth and we hit 8% I'll be disappointed. The thing with goals is that they can set you up for failure or success. And how you set goals is as important as the goals you set."

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Organizing Your Acquisition

A Small Change

My goal has been to meet with a number of new people each week and begin a relationship with them. Book meetings at your organization. If you have a nice meeting room or space in your office, meet at your organization. This gives you an opportunity for an individual to see a little bit more about the organization first-hand. Over the past few weeks I have had a number of conversations with new donor prospects.

13 Behaviors to start building trust at your organization

Wild Woman Fundraising

But one thing that I think is really important with executive directors is executive directors that care too much about the organization are too willing to fall on the sword for things that aren’t their fault. But setting goals. That’s killing our organization.

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Risks and Goals

Mission Paradox Blog

There's a link between creating an organization that tolerates - and even embraces - risk and the ability to set clear organizational goals. No clear goals = no sustained artistic risk. Risk is a relative thing and you can't really judge the level of risk a particular strategy brings without seeing it in the context of the bigger picture. Or, to put it another way, if you don't have a clear direction. every choice can appear to be risky.

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Flash fundraising with flair: Using bold strategies to reach fundraising goals

DonorDigital

We were able to organically bring in multiple sustaining gifts that will continue to increase the overall revenue of this campaign over time. Mercy For Animals (MFA) is perhaps best known for its work exposing the cruel abuse of the secretive factory farm and slaughterhouse industries.

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Employee Engagement as a Goal of Cause Marketing

Cause Related Marketing

The World Health Organization estimates that 314 million people suffer from poor but correctable vision. Cause marketing is often directed at employees and other internally stakeholders. Cause marketing can help build employee morale and loyalty, improve employee productivity, skills and teamwork and produce a pipeline of future talent.

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How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

Phil will be speaking about how to structure and organization your fundraising job search. Then as opportunities come up in the future, I have a much better understanding of who could be a good fit for what job in what organization. million annual goal.

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Distressing Disconnect—INSIDE Your Organization! (Part One)

Getting Attention

Take a look at these disconnects in goals and preferred tactics: 65% of communications staff, but just 44% of development staff, feel responsible for community engagement goals. Just 12% of communications staff, but 72% of development staff, feel directly responsible for fundraising goals. As a consultant who’s been the fly on the wall in so many organizations, I’ve come to see such radical internal disconnects to be the norm. Surprising, distressing but all too true!

Using fundraising thermometers in multi-channel and multi-goal campaigns

DonorDigital

When you’ve set a goal for your campaign, whether it’s for a number of donations, new members, or a dollar amount, the goal and deadline can create excitement and urgency to compel constituents to donate.

The top 10 signs that it’s time to fire your employer

iMarketSmart

Does your organization stink? The organization has a weak case for support or it’s absent altogether. There are too many silos hindering cooperation or blatantly creating turf wars that serve the interests of some selfish employees but not the donors or the organization and its purpose. There are no goals for the organization, its teams or its individuals (people like to make progress toward goals that are attainable).

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

Baldrick’s Foundation contacted me to highlight some of the great strides the organization has taken in the area of social media fundraising. They want to be able to measure, conclusively and in revenue terms, how much that post meant financially to the organizations.

Do you work at an arts organization?

Wild Woman Fundraising

They show how they achieve their goals, and they are extremely open with it. And if you’re not in an arts organization, can you take these lessons and apply them to your own nonprofit? The Wing Asian Museum, Seattle. I am about to fly out the window with delight!

Paradox Art Marketing Plan #1 - Double Goals

Mission Paradox Blog

  Let's start at the beginning, setting the goals : -. Every marketing plan should have two sets of goals, financial goals and long term strategic goals.    I'll cover financial goals in another post, but right now let's talk about long term strategy. The issue is that artistic careers and organizations are built over the long term.  Time to break out the double goal approach. 

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Paradox Marketing Plan #2 - Financial Goals

Mission Paradox Blog

So you've decided what your strategic marketing goals should be.    It talks about some of the elements you should consider when determining those goals.  I want to talk about it again because there are two elements in setting financial goals, technical and emotional.   The same is true for organizations.    Now let's talk about the money. 

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The Just Enough Planning Guide: A Roadmap to Help Nonprofits Reach Their Campaign Goals

Fundraising 123

This guide, from the talented team at Spitfire Strategies and the Communications Leadership Institute, is designed to provide organizations and coalitions with just enough of a process for planning successful campaigns. If you are looking to pass a law, win popular support for an issue, organize a boycott or let a bunch of people know that something is bad for them, this guide is for you.

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What makes a successful nonprofit organization?

Get Fully Funded

Have you ever looked around at other nonprofit organizations and wondered what makes them so succesful? . Whatever it is that looks good to you, there are reasons why some organizations are more successful than others. The leaders of an organization, particularly the Executive Director and the Board, set the tone for the nonprofit. An Executive Director who has vision, passion, and enthusiasm can rally the troops around common goals.

Arts Marketing 101 - The Two Goal Approach

Mission Paradox Blog

  To make sure that you don't lose sight of this, I recommend having two goals everytime you set out to market your art.   A short term goal , which is more then likely based on generating revenue.   A long term goal , which is focused on building relationships. For the next theatre performance my day job is doing, there is an obvious short term goal.    Hitting this goal is important. 

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The single worst way to evaluate your planned giving program

iMarketSmart

Because there are so many reasons why her organization’s planned giving revenue might have declined recently. Bottom line: The revenue generated from your planned giving program today is a direct result of the efforts your organization put forth years ago… even decades ago. .