Marketing Goals vs. Organizational Goals— A Critical Disctinction

Getting Attention

Spend some time here, even if you think you’ve got this down—this distinction is crucial to setting goals that move your marketing forward in the right direction. Goals are what you want to achieve. Organizational goals (a max of three at a time) are the steps (let’s look one year ahead) that will take your organization to closer to achieving your mission. Organizational Goals. Bike Walk USA— A new advocacy organization. Marketing Goals.

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Craft Calls to Action That Get You to Goal

Getting Attention

Let me start with sharing some definitions of what comes first ( examples here ): Organizational goals (a max of three at a time) are the steps to take over the next year that will take your organization closer to achieving its mission.

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Trending Sources

Align Marketing & Fundraising Goals—Kivi’s Takeaway

Getting Attention

Your goals don’t have to be completely in sync, but they must be aligned. If your goals—and all the activity that flows from them, both marketing and fundraising wise—aren’t aligned, you just won’t get anywhere with your outreach on either front.

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5 Cold Calling Tips to Meet Your Fundraising Goals


We asked Joe Lazzerini , EveryAction''s own fundraising + development guru , to break down the cold calling process into five manageable steps to create the best call experience for your potential donor and (hopefully) raise some money for your organization.

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Are Your Marketing Goals Easy to Reach Or A Stretch?

Getting Attention

This is a vital issue for your to spend some time on because the challenge level of your nonprofit marketing goals has a huge imapct on whether you get there or not. Ambitious but realistic goals are the way to move your marketing (and your mission) forward, inch by inch!

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How to Set Your Year-End Fundraising Goal

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It may sound like an obvious question but many organizations don't approach year-end fundraising with clear, concrete goals. Without defined goals, it's pretty tough to if you're actually succeeding. . Now is the time to define what results you and your organization want to achieve. Keep these key pointers in mind: Set a specific goal for your year-end fundraising campaign. . Think about your goals and who holds the key to your success.

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How to Set Nonprofit Marketing Goals that Build Your Impact & Satisfaction

Getting Attention

Set the Big-Picture Marketing Goals that. You’re frustrated by how hard you’re working without generating the results you expect, and that your organization needs. So we’ve decided to show you exactly where to start, with setting your goals, in this free 30-minute webinar.

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My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

So, what is the goal of your social media efforts? Why is that important to your organization? What will increased awareness of your organization and your cause do for you? Word-of-mouth goodwill for the organization. photo credit: venspired via photopin cc.

The top 10 signs that it’s time to fire your employer


Does your organization stink? The organization has a weak case for support or it’s absent altogether. There are too many silos hindering cooperation or blatantly creating turf wars that serve the interests of some selfish employees but not the donors or the organization and its purpose. There are no goals for the organization, its teams or its individuals (people like to make progress toward goals that are attainable).

How to create a road map for your goals

Fundraising Coach

Now is a great time to review your goals. (I I have blogged about goal setting here.). As you review your goals, you may find your behind on some. Creating a road map will help jump start those goals. Make sure the goal is worded so that it is: Specific.

Timing Depends on Goals — Relevance Rules

Getting Attention

Of course now you have multiple factors to consider – 1) When your target audiences have their open-minded moments , and are most likely to listen or read or discuss what your organization has to say (nothing is more important that this.

How to organize your fundraising job search like a pro with Phil Gerard

Wild Woman Fundraising

Phil will be speaking about how to structure and organization your fundraising job search. Then as opportunities come up in the future, I have a much better understanding of who could be a good fit for what job in what organization. million annual goal.

#Development: Establishing Goals To Ensure Integrating Social Media In Your Organization’s Growth Plans

Non Profit Marketing 360

They have been sharing their findings over the last couple of weeks, and some of their discoveries show how excited, yet hesitant, many organizations remain when it comes to social networking. Steve and Dado's 4 Phases of developing a Social-Media Strategy.

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

Baldrick’s Foundation contacted me to highlight some of the great strides the organization has taken in the area of social media fundraising. They want to be able to measure, conclusively and in revenue terms, how much that post meant financially to the organizations.

A challenge for the fundraisers of the world…


The growth in competition makes your organization exponentially more substitutable. You might try to convince yourself that your organization is different. What do you do if your offering is similar to another organization’s? They believe their job is to show the donor how great their organization is ‑ and they are failing! The donor decides the value, not the organization or the fundraiser! You stand between them and your organization (and its beneficiaries).

Getting a Fresh Start for Your Organization

The Agitator

You can talk about goals completed and those yet to do. You can see how one organization made this shift here. At the beginning of the week, Roger talked about behavioral science cues and how they can help you boost year-end giving.

How to Set the Big-Picture Marketing Goals that Get You Where You Want to Go

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Goals are what you want to achieve. " And goals are where you need to start your marketing planning, as each step of the planning process is shaped to take you there - where you want to go. Here's How to Start: Begin by articulating your main organizational goal or how you'll actualize your mission. List no more than two organizational goals. Next, identify the ways you can put marketing to work to help achieve those goals.

There Are Only Three Ways to Raise More Money


Every nonprofit organization needs more of two things: time and money. Okay, every organization (nonprofit or for-profit) could use more of those two resources. Any organization, nonprofit or for-profit has only three ways to increase the amount money they receive.

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All Your 2016 Goals Start with This Statement [Only Chance in 2016]

Kivi's Nonprofit Communications Blog

Your case for support explains what your organization does, why you do it, and why others should support you in doing it. Why the “curse of knowledge” may be your organization’s worst enemy.

5 Steps for Goal-Setting Success

Marketing for Nonprofits

I hate setting goals," he said. If I set a goal for 10% annual growth and we hit 8% I'll be disappointed. The thing with goals is that they can set you up for failure or success. And how you set goals is as important as the goals you set."

What Does Your Organization Do? Draw It Out

Kivi's Nonprofit Communications Blog

Jessica Pullano, who is currently participating in my Mentoring Program , shares how her organization created one to help explain what they do. For example, I was thinking about what metaphor could help explain the work we do to align the community behind school goals. Jessica Pullano.

Nonprofit Blog Carnival: Going Beyond Resolutions (Call for Submissions)

J Campbell Social Marketing

” For sure, those are worthwhile goals! And how will you be held accountable for the micro-steps necessary every single day to get you to your big picture goal? The Nonprofit Blog Carnival needs your posts and insight on choosing goals and objectives for 2016.

How to Get Everyone in your Organization on the Same Page

Ann Green

What would happen if you got your staff or board together and asked them to give a short description of what your organization does? Having a consistent set of messages is essential when you have more than one person writing for your organization and as new staff or volunteers come on board.

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TODAY-How to Set Marketing Goals that Increase Impact – Free Webinar – 3 ET, Noon PT

Getting Attention

Set the Big-Picture Marketing Goals that. You’re frustrated by how hard you’re working without generating the results you expect, and that your organization needs. So we’ve decided to show you exactly where to start, with setting your goals, in today’s free 30-minute webinar. Join us for this free 30-minute webinar to learn how to set clear marketing goals for your organization. Join Kivi and Me for this Free Webinar.

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

Now page mangers can take advantage of those same targeting tools on organic content. Enabling page mangers to target organic posts gives them a say in the targeting process. Organic Post Interest Targeting. Drew Bernard.

6 ways to make your organization value marketing

Nonprofit Marketing Blog

When people tell me their organization doesn’t value marketing, they typically say something like this: “I tell my boss why marketing is important and why he should care about it. What’s interesting about this approach is that it’s basically a sermon on why the organization should value marketing. Don’t position your agenda as a marketing campaign; frame it as your initiative to support your organization’s goals, in your colleagues’ language.

#COMMUNICATIONS: Is Your Organization Moving At The Speed Of Mobile?

Non Profit Marketing 360

If you’re a community organization, how about asking supporters to photograph and report activities in their local neighborhood using Facebook, Twitter or other mobile-enabled social media?

How the tortoise beats the hare in planned giving marketing every time.


Each organization has to determine what works for them. Fundraising Goal setting marketing Philosophy/motivation Planned Giving Planned giving Planned Giving Marketing strategy Uncategorized accomplish accomplishment achieve goal online marketing

How to organize marketing around your supporters instead of your org chart

Nonprofit Marketing Blog

A common mistake in marketing (and fundraising, for that matter) is to organize your efforts according to your organization chart. In an ideal world, we would be organized around our supporters. Our organization chart would put them at the center.

Get SMART about fundraising goals

Get Fully Funded

As I kick off a series of posts on planning, I thought it would be good to talk first about goals. Setting goals for your fundraising plan is the obvious first step. Is your goal to “raise more money than last year” or “get more donors”? Do yourself a big favor and make your goals SMART. It’s a way to set goals that you can easily create action plans for and later determine if you’ve met them or not. Make sure your goals are easily measured.

#INTERVIEW: Debra Askanase, Strategist, Offers Useful Advice To Nonprofits Using Social Media

Non Profit Marketing 360

Debra Askanase, founder of Community Organizer 2.0 , is an “engagement strategist” who consults with nonprofit organizations on digital media. Her background includes a decade of community organizing experience, followed by seven years in community economic development.

The single worst way to evaluate your planned giving program


Because there are so many reasons why her organization’s planned giving revenue might have declined recently. Bottom line: The revenue generated from your planned giving program today is a direct result of the efforts your organization put forth years ago… even decades ago. .

Paradox Art Marketing Plan #1 - Double Goals

Mission Paradox Blog

  Let's start at the beginning, setting the goals : -. Every marketing plan should have two sets of goals, financial goals and long term strategic goals.    I'll cover financial goals in another post, but right now let's talk about long term strategy. The issue is that artistic careers and organizations are built over the long term.  Time to break out the double goal approach. 

What makes a successful nonprofit organization?

Get Fully Funded

Have you ever looked around at other nonprofit organizations and wondered what makes them so succesful? . Whatever it is that looks good to you, there are reasons why some organizations are more successful than others. The leaders of an organization, particularly the Executive Director and the Board, set the tone for the nonprofit. An Executive Director who has vision, passion, and enthusiasm can rally the troops around common goals.

Raising Awareness is Not a Goal

Ann Green

When you’re putting together your marketing and communications plans, do you include raising awareness as one of your goals? If you do, that’s a problem because raising awareness is not a goal. Instead of a goal, think of it as a first step.

How Networking Can Be One of (If Not The) Most Important Modes to Obtain A Nonprofit's Goal (Any Goal)

Seeking Grant Money Today

If someone is starting a brand new nonprofit, networking among the local region's nonprofit community (in particular among organizations (other nonprofits, businesses, schools, government agencies, etc.) that are doing related or similar work gets the new organization's name out, the person's name who is starting the organization out, and provides the opportunity to say what the organization will do, for whom, how, and where (i.e.a

Smaller Goal, Bigger Donor?

Donor Power Blog

In it, the authors site numerous studies about human behavior, one of which is about setting goals. According to the study, we humans are more likely to achieve goals, or at least try, that are smaller in scope, rather than goals that have a huge one. Recently, I received a letter from the organization telling me that due to increased costs of doing business, my monthly sponsorship rate was increasing from $22 to $30 per month. . Making the goals seem achievable?

SMART Goals and Fundraising

The Agitator

Last week in my Promise Me post, I urged nonprofit fundraisers to connect your "asks" as much as possible to specific goals. Then commit to your donor/prospect that your organization will break its back to achieve those goals, and report regularly on your progress toward them. Then I noticed a comment about SMART goals in an unrelated Social Citizens article , reminding me of this basic "project management" goal-setting approach.

Organizing Your Acquisition

A Small Change

My goal has been to meet with a number of new people each week and begin a relationship with them. Book meetings at your organization. If you have a nice meeting room or space in your office, meet at your organization. This gives you an opportunity for an individual to see a little bit more about the organization first-hand. Over the past few weeks I have had a number of conversations with new donor prospects.

Is Your Nonprofit Organization Operating In Order to Close Upon Its Mission's Completion?

Seeking Grant Money Today

Its goal is to end deaths from malaria, a target it sees fast approaching. It may seem a strange way to operate any kind of organization, including a nonprofit. It might even seem odd to launch or be a leader of an organization that eventually may complete its mission and end its own work for just that reason. Is the end-goal of every nonprofit to achieve its mission statement's goals? Nonprofits are in the business of getting out of business.