Activating The Global Health Trifecta

SocialButterfly

Earlier this week, ONE, USAID, FHI 360, PATH, Population Services International (PSI) and World Vision launched “The Power of 1%” campaign to highlight the economics of global health and the benefits U.S. Addressing global health is now a part of the U.S.’ Image: PSI.

Global 191

Activating The Global Health Trifecta

SocialButterfly

Earlier this week, ONE, USAID, FHI 360, PATH, Population Services International (PSI) and World Vision launched “The Power of 1%” campaign to highlight the economics of global health and the benefits U.S. Addressing global health is now a part of the U.S.’ Image: PSI.

Global 189

What Would You Say? Thoughts on Global Citizenship

SocialButterfly

To utilize “the power of the Internet and social networking to engage a new generation of world citizens in the importance of international diplomacy.&# This is an inspiring charge–but in reality, could be quite difficult in achieving. and Open to Change.&#

Global 249

Is Talking About Spirituality and Social Change Taboo?

SocialButterfly

How does your world view influence your work to change the world for the better? How do we go about changing the world for the better if we can’t talk about either? How does Spirituality + Social Change Add Up? How does the spirituality fit into social change?

Is Talking About Spirituality and Social Change Taboo?

SocialButterfly

How does your world view influence your work to change the world for the better? How do we go about changing the world for the better if we can’t talk about either? How does Spirituality + Social Change Add Up? How does the spirituality fit into social change?

Scarcity and Social Change

Social Marketing and Social Change

What makes scarcity an important idea for social marketers and other change agents is that it captures the mind; scarcity changes the way we think. Washington DC: Center for Global Development.

A Global Petition: Round 2

SocialButterfly

If you are a SB reader, then you are familiar with this topic: the creation of a social marketing association. No, this is no re-mix of Social Media Club , but it’s a potentially Global Social Marketing Association , speaking in terms of behavior change.

Global 130

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

But whether you are an email subscriber, get a RSS feed, follow new posts on social media (Twitter and LinkedIn), or are one of the searchers, we all share a passion for understanding and learning how to do good better. Next up: the best social marketing papers of 2014.

Designing for Community Change

SocialButterfly

At the beginning of the month, Craig Lefebvre challenged us to 10 “ What Ifs &# for social marketing in the coming year. At the heart of Craig’s what ifs is a change in perspective in terms of approach. Bertie County, North Carolina: Teaching Design for Change.

Design 261

Who Pooped in Your Cereal?

SocialButterfly

This image is taken from Franke James’ book “ The Real Poop on Social Change. &# In it, James delivers an important message regarding awareness vs. behavior. Sometimes, you have bad days. When those bad days hit, those are the days you could use some inspiration.

Development of a Global Social Marketing Community

Social Marketing and Social Change

You can view the presentation for a global social marketing network that includes background and rationale, features and benefits of the site, and screen shots from the existing rareplanet site. You can leave comments here, at the slideshow, or at the social marketing wiki.

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

But whether you are an email subscriber, get a RSS feed, follow new posts on social media (Twitter and LinkedIn), or are one of the searchers, we all share a passion for understanding and learning how to do good better. Next up: the best social marketing papers of 2014.

Global Social Marketing: Moving to Action

Social Marketing and Social Change

The momentum for a global social marketing organization gained more traction and acceleration in 3 meetings at the recent Social Marketing in Public Health Conference. Bob Marshall and Beth Sundstrom hosted a breakout session on the results of their survey of 408 social marketing list serve members and attendees at the 2008 USF Social Marketing in Public Health and CDC Health Communication, Marketing and Media conferences.

Guest Posting Part Deux: Max Gladwell and Mashable’s Summer of Good

SocialButterfly

This type of experimentation (or application) of guest posting took place earlier this year when Max Gladwell published 10 Ways to Change the World through Social Media , and it was simultaneously published on over 80+ blogs. 10 Ways to Support Charity Through Social Media.

Summer 158

Jim Fruchterman, technologist for social change, wins MacArthur genius award (oh, and by the way, he has a blog)

Studio 501c

One of the 25 MacArthur Fellows announced yesterday was James Fruchterman, social entrepreneur and founder of Benetech, a nonprofit that creates " new technology solutions that serve humanity and empower people to improve their lives." nonprofits, nota bene : A business-lunch blog is a practical strategy for many social sector organizations. For more on Jim, check out Global X and Jim Korn , two bloggers who know him.)

Jim Fruchterman, technologist for social change, wins MacArthur genius award (oh, and by the way, he has a blog)

Studio 501c

One of the 25 MacArthur Fellows announced yesterday was James Fruchterman, social entrepreneur and founder of Benetech, a nonprofit that creates " new technology solutions that serve humanity and empower people to improve their lives." nonprofits, nota bene : A business-lunch blog is a practical strategy for many social sector organizations. For more on Jim, check out Global X and Jim Korn , two bloggers who know him.)

Guest Posting Part Deux: Max Gladwell and Mashable’s Summer of Good

SocialButterfly

This type of experimentation (or application) of guest posting took place earlier this year when Max Gladwell published 10 Ways to Change the World through Social Media , and it was simultaneously published on over 80+ blogs. 10 Ways to Support Charity Through Social Media.

Summer 130

The Future of Social Marketing: A Call for Collective Engagement for the Creation of a Global Organization

Social Marketing and Social Change

An electronic petition calling for the creation of a worldwide social marketing organization is now available for signing at epetitions (or cut and paste - [link] After over a year of meetings at several conferences, informal discussions and surveys of the social marketing community, Bob Marshall drafted this petition with help from friends Jim Lindenberger, Mike Newton-Ward, Bill Smith and myself. Tags: Professional Issues Social Marketing

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly. Hopefully these papers will expand your awareness of what is happening in social marketing theory, research and practice. The effectiveness of social marketing in global health: A systematic review.

The World We Want - Transformative Consumer Research Conference

Social Marketing and Social Change

I made a choice to get off the public health - social marketing - health communication carousel of conferences and seek out some new perspectives at least once a year. Actually sounds like a branch of social marketing except for the disquieting feature that there is almost no communication amongst us. SO thanks to Marv Goldberg , here I am along with a few other people I know from the social marketing community: Alan Andreasen , Sonja Greer and Debra Scammon.

5 Ways to Get Your Nonprofit Social Media Campaign to Catch On

J Campbell Social Marketing

Nonprofit marketers from small to large organizations are leveraging social media platforms to grab attention, pique interest, and inspire curiosity in their programs and services. How can you get your next social media campaign to catch on and take off like wildfire?

The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Affect is a new community event highlighting the diversity of work and design behind social change. It’ll open with candid stories about the ups and downs of working in social good and close with an afternoon of action and volunteering with local nonprofits. Global delegates.

#INTERVIEW: Mark Van Gurp, Osocio Blog – Showcases the Best Advertising & Marketing For Social Causes

Non Profit Marketing 360

Mark van Gurp is the founder of Osocio , an international blog devoted to showcasing the best advertising and marketing for social causes. MKC: Are there special challenges in advertising for social change that don’t occur in commercial advertising?

Social math: Yes…data can tell stories too

ImpactMax

For a long time, nonprofits and foundations have tried to use data to drive social change–with varying degrees of success. Social math is a simple way to make data easier to grasp by relating it to things that we already understand. First, use social math with care.

Social 249

The 2019 Best Nonprofit Conferences Calendar

EveryAction

The purpose of the conference is to expose future social sector leaders to a vibrant learning experience that promotes best practices, innovative thinking and awareness of the full scope of the sector. Creating Change Conference. Creating Change Conference. Social Capital 2019.

Frank Talk: Comms that Connect (Part 1)

Getting Attention

Public health experts are trying to change the minds of people who do not believe in vaccines or fluoride, just as environmentalists are trying to shift the perspective of global warming skeptics. We heard from academics and social scientists sharing some of the best ways to help people change their hearts, minds and eventually behavior—find a messenger they trust, get an emotional connection, and enough already with the bad news.

Lights, Camera, Fundraising Action! Using Video in the Fundraising Cycle

Fundraising 123

About our speakers Elliot Greenberger , Communications Manager at See3 Communications, helps social causes use the web—with a focus on multimedia—for education, fundraising, and advocacy. Some of his projects include online campaigns for Refugees International, Sierra Club, NARAL Pro-Choice America, Catholic Medical Mission Board, and the Center for Global Development.

Video 102

Lights, Camera, Fundraising Action! Using Video in the Fundraising Cycle

Fundraising 123

About our speakers Elliot Greenberger , Communications Manager at See3 Communications, helps social causes use the web—with a focus on multimedia—for education, fundraising, and advocacy. Some of his projects include online campaigns for Refugees International, Sierra Club, NARAL Pro-Choice America, Catholic Medical Mission Board, and the Center for Global Development.

Video 100

The 2016 Best Nonprofit Conferences Calendar

EveryAction

The Alliance Management Institute (AMI) is the only national conference expressly designed to prepare 400+ college students for a career in the social sector. Discover how these and other factors are irrevocably changing the ways donors structure their largest gifts of a lifetime.

Change Between the Pages

SocialButterfly

Once a month –using the Twitter account @ read4change and the hashtag #read4change–do gooders, social changers, nonprofiteers and the like gather around the last Wednesday of the month and read a social change-themed book– chosen by the community. May– Stories of Change.

Scaring the wits out of people won’t save the planet

Nonprofit Marketing Blog

They will not inspire change. A new study by Matthew Feinberg and Robb Willer that was published this month in Psychological Science shows the dire, apocalyptic visions painted by many in the environmental field are undermining belief in global warming and discouraging action.

The 2018 Best Nonprofit Conferences Calendar

EveryAction

The purpose of the conference is to expose future social sector leaders to a vibrant learning experience that promotes best practices, innovative thinking and awareness of the full scope of the sector. Creating Change Conference. Creating Change Conference. Social Capital 2018.

#SocialMedia: Turns Out, Twitter Can Start Revolutions Mr. Gladwell

Non Profit Marketing 360

But in today’s post we see grounds for optimism when it comes to the development of social networks and of social movements through those networks as they force political and economic change. Last fall we wrote about the incisive and incendiary thesis of Malcom Gladwell, who wrote in The New Yorker magazine that social media gives us an inflated sense of social and political engagement when, in fact, little changes.

CSR Execs on Trends to Pay Attention to in 2019 [SPONSORED]

Selfish Giving

One thing was clear: we all need to buckle up because CSR and social impact work from the corporate sector is accelerating quickly. Gen Z will change CSR.

A Consensus Definition of Social Marketing

Social Marketing and Social Change

The International Social Marketing Association , European Social Marketing Association , and the Australian Association of Social Marketing have endorsed a consensus definition of social marketing. Social Marketing practice is guided by ethical principles.

Ethics 104

Issue Revolution Study Reveals Top 5 Social Issues Americans Want Companies to Support [Sponsored]

Selfish Giving

It was exactly 12 months ago that the #MeToo Movement gained global attention, following sexual misconduct allegations against Harvey Weinstein , in response to the widespread prevalence of sexual assault and harassment in the workplace.

#SocialMedia: Turns Out, Twitter Can Start Revolutions Mr. Gladwell

Non Profit Marketing 360

But in today’s post we see grounds for optimism when it comes to the development of social networks and of social movements forcing political and economic change. Last fall we wrote about the incisive and incendiary thesis of Malcom Gladwell, who wrote in The New Yorker magazine that social media gives us an inflated sense of social and political engagement when, in fact, little changes.

The Best of Social Marketing in 2016

Social Marketing and Social Change

What are some of the best papers published in social marketing this past year? This list of 10 represent the best work I came across in journals outside of the social marketing journals - Journal of Social Marketing and Social Marketing Quarterly.

Asking the First Question for Change

Social Marketing and Social Change

I find that there are five fundamental approaches to how people approach solving wicked social problems and pursuing social change. The Harwood Institute teaches an idea of ‘ turned outward ’ - a straightforward approach that fits easily into a social marketing model.

12 Features for Successful Obesity Prevention and Control Programs

Social Marketing and Social Change

Rapid changes in dietary habits, coupled with a decline in levels of physical activity, have led to an increase in the prevalence of overweight and obesity in the US and around the world. The consequence of these changes has been an increase in noncommunicable diseases (NCDs).

Want to sell your hybrid nonprofit to a larger corporation? Start collaborating

Wild Woman Fundraising

World of Good’s take on the situation: “eBay’s acquisition of the brand results from a two-year long collaboration between the two companies that led to the development of WorldofGood.com by eBay, the world’s largest multi-seller marketplace for socially and environmentally responsible shopping. The transaction reflects eBay’s growing commitment to engaging consumers to affect social change through sustainable commerce. Oh holy moly.

Aspiring Social Entrepreneurs

Fundraising Breakthroughs

For them and others with big ideas for impact and social change: • You aren't alone. Here's some context describing a movement and global tribe, of sorts, and its long-standing leaders: Skoll Foundation video re social entrepreneurship. Ashoka • Echoing Green • Skoll Foundation • Social Edge (project of Skoll Foundation) • Change.org • TED • Pop! Tags: start-up fundraising social entrepreneurs training nonprofit startups

Youth 40

The Future of Social Marketing: Craig's Happiness Talk

Social Marketing and Social Change

This June I was honored to receive the Phillip Kotler Social Marketing Distinguished Service Award, “The Kotler Glass,” at the Social Marketing Conference in Clearwater Beach, FL. It is time for social marketing to be at that table.