Cause Marketing to Build Customer Loyalty

Cause Related Marketing

In the deregulated Georgia natural gas market, one is using cause marketing. In 1997 the Georgia Public Service Commission deregulated the natural gas market. Facebook Loyalty Fireside Natural Gas Georgia Public Service Commission cause marketing

Cheapo Cause Marketing

Cause Related Marketing

this ad from a recent Martha Stewart Living magazine Georgia Pacific is trumpeting their donation to Susan G. Since 2004, the ad says, Georgia. Komen for the Cure Georgia Pacific Martha Stewart Living Koch Industries Vanity Fair You know me, I love cause marketing.

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Trending Sources

Case Study: How can you make your letter appeal better?

Wild Woman Fundraising

Draft 1 of the letter, page 1. If you’re like most people right now, you’re either sending your appeal letter or writing it furiously, to get it sent out ASAP. The founder of H.O.P.E. Inc, Kenita Pierce-Lewis , asked me to have a look at her appeal letter, to see what I could do with it.

Want Staff Help with Communications? Start with Photography

Kivi's Nonprofit Communications Blog

Julie Edwards, executive director of the Humane Society of Northeast Georgia in Gainesville, Georgia, agrees that contributing photography is an excellent way for program staff to fulfill their communications responsibilities. “We

Stories From Smaller Nonprofits: Georgia Canines for Independence

Diva Marketing Blog

The Georgia Canines for Independence Story. of Georgia , I dedicated my life to training dogs to improve the quality of life of people with disabilities. Georgia Canines for Independence is a 501-c-3 nonprofit. Georgia Canines for Independence ( GCI ) provides trained assistance dogs for children and adults with physical disabilities and other special needs. More About Georgia Canines for Independence Facebook.

OMG Nonprofit Communications Jobs

Getting Attention

Public Information Specialist Georgia Legal Services (Atlanta, GA). Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits. Communications Assistant (PT) Pulitzer Arts Foundation (St. Louis, MO). Communications Director Center on Policy Initiatives (San Diego, CA). Communications Director America Achieves (Washington, D.C.).

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Friends of Georgia State Parks: Taking QR Codes to the Park

Selfish Giving

I very much enjoyed speaking to your group today! There was a lot of talk and questions afterward about QR codes. Tonight, in researching for my latest book, QR Codes for Dummies , I found this story on how Fort Smith Historic Site in Arkansas is using QR codes! It’s a great article that I think you’ll find interesting and helpful. Here’s the challenge: to get it you need to scan this QR code! There’s a good lesson in this too.

*YOUR New Nonprofit Marketing Job—Movin’ up Monday

Getting Attention

Public Information Associate , The Georgia Council on Developmental Disabilities (Atlanta, GA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Communications Coordinator , Greenlights (Austin, TX).

50+ Nonprofit Instagram Accounts You Should Follow Right Now

Kivi's Nonprofit Communications Blog

Georgia Aquarium Looking for some good examples of nonprofits on Instagram? Grab your phone and get inspired. ANIMAL RIGHTS. Talia looks like she’s ready for her woolcut next month. That’s the real start of spring!

Download Dice’s Local Market Report on Charlotte

Mission Minded

Professionals from Texas top the list for applying to Charlotte tech jobs, followed by South Carolina, California, Georgia and Virginia. Charlotte is well-known as a leader in the banking industry, where it consistently ranks in the top three of U.S.

Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Kivi's Nonprofit Communications Blog

NOV – Georgia Gives Day. Are you thinking about participating in a Giving Day? Good news! There are so many organizations that have given it a try, and YOU can learn from them (the good AND the bad).

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Telling Your Cause Marketing Story On Pack

Cause Related Marketing

Now Brawny, the Georgia-Pacific brand of paper towels, has taken a page from Kroger and produced a limited-edition 8-roll pack co-branded with The Wounded Warrior Project that tells the charity’s story.

Data suggests more planned gifts could be headed your way


James III (University of Georgia), Mitzi K. According to a 2009 report found in Financial Services Review, the number of charitable estate plans steadily increased among Americans aged 55-64 between 1996 and 2006. The report analyzed the trend of 41,965 Americans in a study authored by Russell N. Lauderdale (Texas Tech University), and Cliff A. Robb (University of Alabama).

How We Created Our (First-Ever) Brand Identity

Kivi's Nonprofit Communications Blog

A native of Columbus, Georgia, Cindy worked in corporate communications in Cambridge, MA and managed internal communications for the Harvard Business School MBA Program before moving to L.A. Cindy Olnick.

Fundraising Platforms: Is Three a Crowd?

Kivi's Nonprofit Communications Blog

The same question came up this morning at the Nonprofit Marketing in 2011 workshop I did this morning for the Georgia Center for Nonprofits. The same question came up this morning at the Nonprofit Marketing in 2011 workshop I did this morning for the Georgia Center for Nonprofits.

How the Super Bowl Inspired Nonprofit Marketing in Atlanta

Kivi's Nonprofit Communications Blog

But my personal favorite is the Georgia Aquarium , because a penguin kicking a football is awesome. Kathy Powell shared this post with me on Sunday — before Super Bowl LI. It was a heartbreaker for Falcons fans like Kathy.

An Interview with a Student Journalist Part I

Cause Related Marketing

Grady School of Journalism at the University of Georgia in lovely Athens.Having trained as a journalist myself, I could hardly turn down the request from Cathryn McIntosh.This time I've redacted the. Prahalad University of Georgia Viktor Frankl Jessica Bennett Go Bulldogs!After After my interview with Jessica Bennett of Newsweek several weeks back, I was astonished when another journalist approached me for an interview, this time a student from the Henry W.

An Interview with a Student Journalist II

Cause Related Marketing

This is the second half of an interview with University of Georgia Journalism Student Cathryn McIntosh on the subject of cause-related marketing. Tags: Cathryn McIntosh Stamp Out Hunger Munchkin Utah Food Bank Ben and Jerrys McLane Oreck University of Georgia B2B cause-related marketing Thanks and Giving Read the first half here.As before, I've edited this a little bit; this time because of some typos and to clarify some answers. Yikes!

Improve your nonprofit website by moving down the ladder

Wild Woman Fundraising

in Georgia? Maybe they’re searching for “Georgia college scholarships” or “single mom scholarships atlanta” or “adult learning balance work and job” or some other combination.

Are you doing nonprofit graphic design on a shoestring?

Wild Woman Fundraising

What Typekit does is install a bit of javascript in the header of your website, and then it allows you to use prettier fonts than the standard font package that you normally can use, (such as Georgia, Courier, Times New Roman, Arial and Verdana.) Well, isn’t everyone?

The Accidental Rebranding of Komen for the Cure

Kivi's Nonprofit Communications Blog

Some typical anti-Komen tweets: Some typical pro-Komen tweets: Adding another twist to the story, it seems that Karen Handel , Komen’s senior vice president for public policy, who was hired in April 2011, is a pro-life advocate who, when running for the Republican nomination for governor in Georgia, made her opposition to Planned Parenthood quite clear.

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For Your 2018 Matching Gift and #GivingTuesday File

The Agitator

Why do you think someone in Smyrna, Georgia is going to care if you don’t explain why? Hopefully you’ve survived this year’s final onslaught of matching gift appeals. . In an equally hopeful vein perhaps you’ve found some golden nuggets in this week’s posts on matching that will help guide your plans for next year. In the final post for this week’s series Nick puts it all together in a symphony of do’s and don’ts.

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KFC, Dairy Queen Show Nonprofits How to Raise Money at the Register [VIDEO]

Selfish Giving

She’s launched a pinup program with her KFC and Dairy Queen stores in southeast Georgia that’s doing very well. Two weeks ago I wrote about Maggie Keenan , a graduate of my Six Figure Cause Marketing Program and happy owner of Cause Marketing for Dummies.

A Soggy Box of Matches

The Agitator

Why do you think someone in Smyrna, Georgia is going to care if you don’t explain why? Last year, I made the mistake of subscribing to the email newsletters of the top 100 nonprofits in the United States for end-of-year giving. The summary version of this story is that the average organization sent ten emails during December. And the emails were tough to differentiate by organization. For #Giving Tuesday almost every organization used a match.

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The 4 Things You Should Do to Reach Women Taking the Reins of Their Wealth

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He is also on the board of the Georgia Planned Giving Council. Women today make up just under half of the nation''s millionaires. Over the next 20 years, through divorce, the death of a spouse, or inheritance, American women will control some $25 trillion dollars. .

Don’t Hire a Full-Time Cause Marketer

Selfish Giving

Local cause marketing pro in Savannah, Georgia. Excellent local cause marketer based in Atlanta, Georgia.

6-Figure Cause Marketing Grad Uses Pinups, QR Codes to Help Homeless

Selfish Giving

Maggie Keenan , a branding and cause marketing consultant in Savannah, Georgia, is a graduate of my Six Figure Cause Marketing course , which shows nonprofits and businesses how to develop and execute an effective and lucrative cause marketing program.

Mixed Links on Nonprofit Marketing and Fundraising

Kivi's Nonprofit Communications Blog

Wednesday: I’ll be in Atlanta giving a workshop for the Georgia Center for Nonprofits on nonprofit marketing in 2011. Welcome to this week’s edition of Mixed Links! Social Media.

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Best Practices for Mobile-Friendly Email Design


Or, alternately (but not recommended) the logo can be placed in tandem with a short “live-text” headline using a “universal” font (such as Arial, Helvetica, Verdana, Times, Georgia, or Courier).

Looking for Major Donors? Build Better Bridges With These Financial Tools

Fundraising 123

He is also on the board of the Georgia Planned Giving Council. Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. Developing working relationships with financial advisors, especially those who work with high-net worth clients, will help you learn about the financial tools available to donors and how they fit into their overall financial plan.

Friday Futures—Your Next Marketing Job?

Getting Attention

Communications Specialist , Goodwill of North Georgia (Atlanta, GA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks! NEW OPPORTUNITIES. Chief Marketing Officer , Midtown Alliance (Atlanta, GA).

Nonprofit Marketing Help Wanted Now

Getting Attention

Director of Communications , Georgia Budget & Policy Institute (Atlanta, GA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. Thanks! NEW OPPORTUNITIES. Communications Associate , Art in General (New York, NY).

Good Jobs for Great Orgs

Getting Attention

7) Director of Marketing , Georgia Center for Nonprofits (Atlanta, GA). Please post your nonprofit marketing position here —FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Communications and Marketing Intern and. Social Media Intern.

Six Figure Cause Marketing – The Power of Pinups

Selfish Giving

What I know for sure: the investment I made in Joe’s course and book will allow us the opportunity to raise thousands of dollars raised for the homeless in Savannah, Georgia.”

Want to learn fundraising or social media? Check Out These New November Webinars & Workshops!

Wild Woman Fundraising

” -Leigh Crow, Director, Resource Development, United Way of Forsyth County, Georgia. November 14th, 2012 Workshop: Advanced Content Marketing for Your Business, Asian Pacific American Chamber of Commerce (APACC) Portland, OR, 5:30pm Register here.

Nonprofit Spotlight: July

Nonprofit Marketing Blog

In July we celebrated a New York charter school that boasts a dedicated alumni network, a community center that provides unified support for the people of the San Gabriel Valley, and Georgia’s oldest nonprofit childcare center. We love taking a little time to celebrate the amazing things our nonprofit partners are accomplishing in their communities.

Your Official #NN17 Local's Guide to Atlanta


The Georgia Aquarium. For some reason, the Georgia Aquarium in Atlanta's downtown is the only place in the world where you can see whale sharks in captivity. Cool off from the oppressive Georgia sun with a frozen margarita at this Tex Mex restaurant and bar. This local chain has caught on like wildfire and now boasts nearly a dozen locations across Georgia and Alabama.

Cause Marketing Matchmaking Freebie

Cause Related Marketing

Geographically Appalachia is generally considered to include counties in West Virginia, Virginia, Tennessee, North Carolina, Georgia, as well as Kentucky. One of the things my company, Alden Keene, does is match nonprofits and sponsors, a service clients pay handsomely for.

The Best Local Cause Marketing of 2011 (and 3 that Really Stunk)

Selfish Giving

Location: Savannah, Georgia. Why it’s on the list: Just as Maggie Keenan in Savannah, Georgia showed us that any cause and company can do point-of-sale, Julie shows the potential of purchase-triggered programs for nonprofits.

What integrated marketing means


Eric Overman is the Vice President for Digital Strategy and Integrated Services at Donordigital, and is based in Atlanta, Georgia.