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Cause Marketing to Build Customer Loyalty

Cause Related Marketing

In the deregulated Georgia natural gas market, one is using cause marketing. How would you compete? The customers churn a lot.

Cheapo Cause Marketing

Cause Related Marketing

this ad from a recent Martha Stewart Living magazine Georgia Pacific is trumpeting their donation to Susan G. Since 2004, the ad says, Georgia.

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Case Study: How can you make your letter appeal better?

Wild Woman Fundraising

Draft 1 of the letter, page 1. The founder of H.O.P.E. On the right you’ll see her first draft of the appeal letter. Notice the stock photograph.

YOUR Next Nonprofit Marketing Job

Getting Attention

Vice President of Communications and Marketing Make-A-Wish Georgia (Atlanta, GA). Please post your nonprofit marketing jobs here.

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Stories From Smaller Nonprofits: Georgia Canines for Independence

Diva Marketing Blog

The Georgia Canines for Independence Story. of Georgia , I dedicated my life to training dogs to improve the quality of life of people with disabilities. Georgia Canines for Independence is a 501-c-3 nonprofit. More About Georgia Canines for Independence Facebook. After studying animal behavior at the University. MySpace.

*YOUR New Nonprofit Marketing Job—Movin’ up Monday

Getting Attention

Public Information Associate , The Georgia Council on Developmental Disabilities (Atlanta, GA). New Opportunities. Washington, DC). WebRep.

50+ Nonprofit Instagram Accounts You Should Follow Right Now

Kivi's Nonprofit Communications Blog

Georgia Aquarium https://instagram.com/georgiaaquarium/. Looking for some good examples of nonprofits on Instagram? ANIMAL RIGHTS. EDUCATION.

Let’s Give! The Big List of National, Local and Collegiate Online Giving Days (2016 Edition)

Kivi's Nonprofit Communications Blog

NOV – Georgia Gives Day. Are you thinking about participating in a Giving Day? Good news! They are not to be entered into lightly.

Nov 77

Friends of Georgia State Parks: Taking QR Codes to the Park

Selfish Giving

I very much enjoyed speaking to your group today! There was a lot of talk and questions afterward about QR codes. Tonight, in researching for my latest book, QR Codes for Dummies , I found this story on how Fort Smith Historic Site in Arkansas is using QR codes! It’s a great article that I think you’ll find interesting and helpful.

How We Created Our (First-Ever) Brand Identity

Kivi's Nonprofit Communications Blog

Cindy Olnick. Today’s guest post is by one of the panelists, Cindy Olnick. Kristina. Guest Post by Cindy Olnick of the Los Angeles Conservancy.

How the Super Bowl Inspired Nonprofit Marketing in Atlanta

Kivi's Nonprofit Communications Blog

But my personal favorite is the Georgia Aquarium , because a penguin kicking a football is awesome. Kathy Powell. Guest Post by Kathy Powell.

An Interview with a Student Journalist Part I

Cause Related Marketing

Grady School of Journalism at the University of Georgia in lovely Athens.Having trained as a journalist myself, I could hardly turn down the request from Cathryn McIntosh.This time I've redacted the. Prahalad University of Georgia Viktor Frankl Jessica Bennett Go Bulldogs!After

Data suggests more planned gifts could be headed your way

iMarketSmart

James III (University of Georgia), Mitzi K. According to a 2009 report found in Financial Services Review, the number of charitable estate plans steadily increased among Americans aged 55-64 between 1996 and 2006. The report analyzed the trend of 41,965 Americans in a study authored by Russell N. Robb (University of Alabama).

Fundraising Platforms: Is Three a Crowd?

Kivi's Nonprofit Communications Blog

The same question came up this morning at the Nonprofit Marketing in 2011 workshop I did this morning for the Georgia Center for Nonprofits.

An Interview with a Student Journalist II

Cause Related Marketing

This is the second half of an interview with University of Georgia Journalism Student Cathryn McIntosh on the subject of cause-related marketing. Tags: Cathryn McIntosh Stamp Out Hunger Munchkin Utah Food Bank Ben and Jerrys McLane Oreck University of Georgia B2B cause-related marketing Thanks and Giving Read the first half here.As

Improve your nonprofit website by moving down the ladder

Wild Woman Fundraising

in Georgia? Mazarine Treyz, with The Wild Woman’s Guide to Fundraising and The Wild Woman’s Guide to Social Media. Does it work?

Are you doing nonprofit graphic design on a shoestring?

Wild Woman Fundraising

Well, isn’t everyone? Let me give you some free tools you can use to make your annual report sparkle, and your e-newsletter shine! Two words.

The Accidental Rebranding of Komen for the Cure

Kivi's Nonprofit Communications Blog

Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. Komen for the Cure , it seems, is no longer a breast cancer charity, but a pro-life breast cancer charity. It won’t. No more.

Cancer 119

The 4 Things You Should Do to Reach Women Taking the Reins of Their Wealth

Fundraising 123

He is also on the board of the Georgia Planned Giving Council. Women today make up just under half of the nation''s millionaires.

KFC, Dairy Queen Show Nonprofits How to Raise Money at the Register [VIDEO]

Selfish Giving

She’s launched a pinup program with her KFC and Dairy Queen stores in southeast Georgia that’s doing very well. Check it out.

Mixed Links on Nonprofit Marketing and Fundraising

Kivi's Nonprofit Communications Blog

Wednesday: I’ll be in Atlanta giving a workshop for the Georgia Center for Nonprofits on nonprofit marketing in 2011. Social Media. Great!

Link 52

Best Practices for Mobile-Friendly Email Design

DonorDigital

Thus, designs need to be as fluid and flexible as possible. Mastheads need to be as clean, simple, and straightfoward as possible for resizing.

Looking for Major Donors? Build Better Bridges With These Financial Tools

Fundraising 123

He is also on the board of the Georgia Planned Giving Council. Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving. Step 1: Develop a charitable giving allocation.

Friday Futures—Your Next Marketing Job?

Getting Attention

Communications Specialist , Goodwill of North Georgia (Atlanta, GA). Thanks! NEW OPPORTUNITIES. San Francisco, CA). New York, NY). Paul, MN).

Nonprofit Marketing Help Wanted Now

Getting Attention

Director of Communications , Georgia Budget & Policy Institute (Atlanta, GA). Thanks! NEW OPPORTUNITIES. Paul, MN). Washington, D.C.).

Want to learn fundraising or social media? Check Out These New November Webinars & Workshops!

Wild Woman Fundraising

” -Leigh Crow, Director, Resource Development, United Way of Forsyth County, Georgia. Learn more. Learn more. Thank you so much!”

Good Jobs for Great Orgs

Getting Attention

7) Director of Marketing , Georgia Center for Nonprofits (Atlanta, GA). NEW OPPORTUNITIES. 1) Communications and Marketing Intern and.

Nonprofit Spotlight: July

Nonprofit Marketing Blog

In July we celebrated a New York charter school that boasts a dedicated alumni network, a community center that provides unified support for the people of the San Gabriel Valley, and Georgia’s oldest nonprofit childcare center. Take a look at the great things these organizations are doing and join us in celebrating their work!

6-Figure Cause Marketing Grad Uses Pinups, QR Codes to Help Homeless

Selfish Giving

I love when students put their education to good use. You can read all about Maggie’s outstanding cause marketing program on her blog.

Don’t Hire a Full-Time Cause Marketer

Selfish Giving

Local cause marketing pro in Savannah, Georgia. Excellent local cause marketer based in Atlanta, Georgia. “No one calls me back.”

Cause Marketing Matchmaking Freebie

Cause Related Marketing

One of the things my company, Alden Keene, does is match nonprofits and sponsors, a service clients pay handsomely for. a pound. billion.

Six Figure Cause Marketing – The Power of Pinups

Selfish Giving

All the information about the program can be found here. Unsure of what pinups are? Check out this post. I’m so glad I signed up for this program.

A New Twist on Displaying Paper Icons

Cause Related Marketing

Twenty CiCi’s Pizza Buffet locations in Georgia have come up with a fun idea of how to display the paper icons for their charity of choice, Special Olympics Georgia. Those Georgia CiCi’s locations began selling Special Olympics paper icons for $1 starting on July 16. But there’s always been the challenge of how to display them.

The Best Local Cause Marketing of 2011 (and 3 that Really Stunk)

Selfish Giving

Location: Savannah, Georgia. Here are my picks for the best local cause marketing programs of 2011. I hope they do the same for you!

What integrated marketing means

DonorDigital

Eric Overman is the Vice President for Digital Strategy and Integrated Services at Donordigital, and is based in Atlanta, Georgia. Good luck!

Guest Post: How I came to fundraising

Wild Woman Fundraising

This first story is from Jennifer Kimball, Managing Director of the Essential Theatre in Georgia. Jennifer Kimball. It all started with coffee.

The Best Donor Thank You Note I Have Ever Received

Wild Woman Fundraising

They help single parents finish college in one of the most economically depressed areas of the country (Georgia). What makes it special?

What Your Sponsors REALLY Want: August 9th

Wild Woman Fundraising

Leigh Crow, Director, Resource Development, United Way of Forsyth County, Georgia. August 9th, 2012 3pm EDT OR September 6th, 3pm EDT.

Friday Futures – Nonprofit Marketing Jobs – February 24, 2012

Getting Attention

17) Program Marketing Coordinator , Georgia Chamber of Commerce (Atlanta, GA). NEW OPPORTUNITIES. 1) Communications Coordinator.

Going Beyond Expectations

Get Fully Funded

I attended my niece’s graduation at Whitewater High School in Georgia this past Friday. What I got instead was a thrilling experience!