How to Attract Corporate Partners with Your Nonprofit Website

Selfish Giving

Of course, nonprofits know this, but their websites often lack the content businesses are looking for to move them through the sales funnel from awareness to consideration to partnership. If I was a business in the United Kingdom, I would partner with Marie Curie in a heartbeat.

Newsletter: 3 Legs of Cause Marketing Success; City Year Talks Corporate Partnerships; Meet Jane Walker

Selfish Giving

While content marketing will fill the top of the funnel with potential prospects and guide some prospects through the consideration stage, you still need sales people. A nice round-up here of cause marketing campaigns in the United Kingdom.

How to 10X Your Cause Marketing with Content Marketing: 3 Strategic Approaches

Selfish Giving

Function in the partnership funnel: Awareness. Function in the partnership funnel: Consideration. Function in partnership funnel: It is the funnel!