Nonprofit Fundraising Basics: Matching Gifts

EveryAction

Here's a handy breakdown from Adam Weinger, President of Double the Donation, which outlines some of the easiest ways to incorporate matching gifts into your fundraising. How can your nonprofit promote matching gifts? Fundraising events. fundraising guest post

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities.

An Example Of How To Fundraise With Nonprofit Infographics

J Campbell Social Marketing

Nonprofit infographics are growing in popularity as marketing and fundraising tools, and there are many reasons for this: **In just the last two years, Google searches for infographics have increased by over 800%. photo credit: peddhapati via photopin cc.

The 2016 Nonprofit Fundraising Strategic Plan Guide

EveryAction

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.

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The 5 Questions Nonprofits Always Ask Me About Fundraising Emails

Kivi's Nonprofit Communications Blog

I love writing email appeals — diving deep into an issue, learning about the inspiring work that nonprofits do, and weaving words that inspire generosity. Here are the 5 questions nonprofits always ask me about fundraising appeals. Photo Credit: https://flic.kr/p/ekEBbH.

Small Nonprofits Are Increasing Their Online Fundraising

J Campbell Social Marketing

The fundraising climate is improving. Not surprisingly larger nonprofits grew their giving by 5.7% They synthesized some of the report into this neat infographic: The post Small Nonprofits Are Increasing Their Online Fundraising appeared first on J Campbell Social Marketing.

3 Tools to Fuel Fundraising Ambassadors

Getting Attention

We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. You still have time to launch your team of fundraising messengers to spur year-end giving.

Are fundraising tricks and gimmicks worth doing?

iMarketSmart

Also, go ahead and replace salesperson with fundraiser and selling with fundraising. Too often nonprofits begin the relationship with a supporter the wrong way. Related Posts: >>Fundraising vs. Selling: How to Overcome the Misconceptions. >>How

New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

Kivi's Nonprofit Communications Blog

Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters , or estimates of how much money you could be raising online? Nonprofits are reaching more people, but their average donation is smaller.

Most fundraisers use email the wrong way

iMarketSmart

Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. I wish fundraisers would finally learn to stop “blasting” and “start engaging” Too many treat email like the button they press to get money out of an ATM. If fundraisers would provide more value in their emails, they’ll get more donations. More on this in my 10 Commandments of Engagement Fundraising here.

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3 smart new metrics to measure your fundraising effectiveness

iMarketSmart

Bentz, Whaley and Flessner’s 2014 study on “Optimizing Fundraiser Performance” listed the following metrics for major gift officers: Total dollars raised. # of moves (made by the fundraiser). But they really measure what the fundraiser does. The post 3 smart new metrics to measure your fundraising effectiveness appeared first on MarketSmart, LLC |. I’ll bet you make lots of calls.

Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Last month, I highlighted some benchmarks in both social media and email marketing that were released in recent reports so that you could see how your nonprofit stacked up. Today, we are going to look at online fundraising. Fundraising Nonprofit Communications Trends

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A challenge for the fundraisers of the world…

iMarketSmart

Fundraisers have more competitors now than ever before. Most fundraisers around the world are still value communicators. The donor decides the value, not the organization or the fundraiser! You need to be the kind of fundraiser that thinks about creating value for your donors day and night. Will you be that kind of fundraiser? Related Posts: >>What’s your fundraising asking style? >>How Your competition is global.

4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising

Kivi's Nonprofit Communications Blog

Yet, for small nonprofits, producing a worthwhile online video can seem daunting and unattainable. A few years ago, a fellow nonprofit colleague highlighted one such video on Sen. Al Franken’s fundraising confirmation page. This “birthday” celebration wasn’t about the nonprofit.

Engagement Fundraising in 7 simple bullet-points

iMarketSmart

Related Posts: >>The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them. >>Introducing >>Introducing the Four Selfs of Engagement Fundraising. The post Engagement Fundraising in 7 simple bullet-points appeared first on MarketSmart, LLC |. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money.

How to Cheat at Nonprofit Fundraising + Get Away with It

EveryAction

Fundraising is a huge job at any nonprofit. No matter the size, legacy, or cause, all nonprofit organizations dedicate endless time + resources to soliciting donated dollars. That got us thinking: is it possible to cheat at nonprofit fundraising + get away with it?

Fundraising vs. Facilitating

iMarketSmart

Fundraising focuses on an organization’s process for raising money by requesting donations. Fundraising is what most of you are told to do. Fundraising is what some of your board members refuse to do. Fundraising is focused on tactics that generate donations. Fundraising sometimes offends supporters. Maybe it’s time we stopped calling ourselves fundraisers. >> How to get great fundraising advice without reading an entire book. >>

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How To Use Facebook’s Free Fundraising Tools on #GivingTuesday

J Campbell Social Marketing

based nonprofits. Before and after #GivingTuesday, charitable organizations that have signed up to use Facebook’s fundraising tools will pay a 5% fee.). The good news is that there is still time to create your strategy for using Facebook’s free fundraising tools on #GivingTuesday.

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Our Free Resources on Nonprofit Marketing and Fundraising

Kivi's Nonprofit Communications Blog

Our main goal at NonprofitMarketingGuide.com is to provide training, coaching, and mentoring for nonprofit communications pros to help you not only learn your job, but to love your job also. 2015 Nonprofit Communications Trends Report. Multi-Channel Fundraising Campaign Worksheet.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Let’s finish it up with some Mixed Links… Erik Anderson at Donor Dreams is hosting this month’s Nonprofit Blog Carnival. Just make sure you have the Three Things Your Nonprofit Needs When You Need Change according to Jeff Brooks. Nonprofit Training.

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Marketing is Killing Fundraising. Seriously???

Kivi's Nonprofit Communications Blog

Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. And good marketing and fundraising takes work, hard work.

4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

If your nonprofit is smart (and I know it is), you want to make the most of the generosity of companies as it relates to your digital fundraising efforts. Your nonprofit can’t afford to miss out on the benefits that come with corporate philanthropy. Guest blog by Adam Weinger.

5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

J Campbell Social Marketing

I searched for “Mother’s Day nonprofit” and found some fantastic results. These nonprofits are seriously winning – because they recognize two things: Mother’s Day is a perfect time to do a fundraising campaign due to it’s personal and emotional nature.

Sizzling Nonprofit Marketing Jobs

Getting Attention

There are so many dedicated nonprofit jobs sources, that this feature is no longer necessary. Nonprofit Marketing & Communications Jobs—July 14, 2015. Nonprofit Marketing & Communications Jobs—June 22, 2015. Nonprofit Marketing & Communications Jobs—June 15, 2015.

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Could your volunteers solve most of your fundraising problems?

iMarketSmart

The post Could your volunteers solve most of your fundraising problems? Volunteerism is the gateway drug leading to major giving and legacy gifts. Proof can be found in the 2016 U.S. Trust® Study of High Net Worth Philanthropy. The study is based on a survey of U.S.

Year-End Fundraising Decisions to Make Now

Kivi's Nonprofit Communications Blog

I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. As part of that process, we are looking at their editorial calendar for their year-end fundraising campaign, which will include direct mail, email, and social media.

Why fundraisers should take some lessons from stockbrokers

iMarketSmart

Then it dawned on me that wealthy people make financial transactions with stockbrokers and fundraisers in similar ways. Similarly, donors don’t give to nonprofits. They invest in missions through nonprofits.

Fundraising metrics: you have to see them to believe them

iMarketSmart

So about 18 months ago I figured fundraisers probably felt the same way and I started developing a neat new tool to help folks ‘visualize’ their analytics. The result: The Fundraising Report Card ! . Oh, and did I mention I made it free for nonprofits?

Why You Should Hire a Fundraising Consultant – Episode 15

iMarketSmart

On today’s episode we discuss fundraising consultants and why you as a fundraiser should consider hiring one. Check out the How I Built My Fundraising Consultancy Podcast on Apple Podcasts , Google Play , Stitcher and other podcast directories.

YOU! Nonprofit Communications Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Nonprofit Marketing & Communications Jobs—January 20, 2015. Nonprofit Marketing & Communications Jobs—January 12, 2015. Nonprofit Marketing & Communications Jobs—January 6, 2015.

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Why fundraiser job titles suck and cost you a lot of money!

iMarketSmart

This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving. According to James, “This study tests the impact of various fundraiser job titles on others’ willingness to contact the fundraiser to engage in giving-related discussions.”

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3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money

iMarketSmart

Most fundraiser’s LinkedIn profiles are screwed up! The post 3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money appeared first on MarketSmart, LLC |. They look like resumes, not invitations.

The Big Difference Between Marketing and Fundraising and Why It’s Important

J Campbell Social Marketing

In my years as a full-time nonprofit employee, I was often a one-woman Marketing, Communications, Development, Outreach, Kitchen Sink department. To put it simply – effective marketing gets people’s attention, and successful fundraising keeps it. . Small Nonprofits Have to Focus.

5 Summer Fundraising Ideas for Every Nonprofit

J Campbell Social Marketing

And what a great idea for your nonprofit to take advantage of the warm months and to come up with some fun and creative fundraising ideas that your donors will love. Another fun and interactive tournament your nonprofit could host is a volleyball tournament.

5 things great nonprofits do (according to Veritus Group)

iMarketSmart

Veritus Group knows more about fundraising than most people learn in a lifetime. Here’s some of their wisdom : 5 things truly great nonprofits do: They pay staff well! They build robust and very strategic fundraising programs!

What major philanthropists really want from fundraisers

iMarketSmart

Schiller (a veteran fundraiser with too many accolades to list here) wrote a fantastic book titled Belief and Confidence. The post What major philanthropists really want from fundraisers appeared first on MarketSmart | . Ronald J.

Why you should stop looking for fundraising silver bullets and unicorns.

iMarketSmart

Many marketers/fundraisers desperately hope to find silver bullets or unicorns. Serve them so they don’t reconsider their devotion to your nonprofit. Related Posts: >>Stop looking for fundraising unicorns! >>Why

What Fundraisers Can Learn From Restaurants and Waiters

iMarketSmart

” So what’s the takeaway that fundraisers can learn from restaurants? Recommendations: >> The Future Fundraising Now Blog. >> Get Fully Funded Blog. Related posts: >> Do people prefer when others pay for a nonprofits’ overhead costs? >>

Next? Nonprofit Communications Jobs

Getting Attention

Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits. Nonprofit Marketing & Communications Jobs—March 16, 2015. Nonprofit Marketing & Communications Jobs—March 9, 2015.

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Opportunity! Nonprofit Communications Jobs

Getting Attention

Please post YOUR nonprofit marketing job here: Featuring jobs with nonprofit organizations, grantmakers, B Corps, and agencies and other vendors serving nonprofits. Business Development Manager Nonprofit Finance Fund (New York, NY).

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