6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities.

Nonprofit Fundraising Basics: Matching Gifts

EveryAction

Here's a handy breakdown from Adam Weinger, President of Double the Donation, which outlines some of the easiest ways to incorporate matching gifts into your fundraising. How can your nonprofit promote matching gifts? Fundraising events. fundraising guest post

Trending Sources

An Example Of How To Fundraise With Nonprofit Infographics

J Campbell Social Marketing

Nonprofit infographics are growing in popularity as marketing and fundraising tools, and there are many reasons for this: **In just the last two years, Google searches for infographics have increased by over 800%. photo credit: peddhapati via photopin cc.

The 2016 Nonprofit Fundraising Strategic Plan Guide

EveryAction

For some things, spontaneity is highly desirable, but any fundraising professional will tell you that planning a campaign isn’t one of them. But it isn’t enough to have a rough idea of messaging, an incomplete timeline, some scheduled tweets, and an arbitrary fundraising goal.

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3 Things Successful Nonprofits Do NOW to Prepare for December Online Fundraising

Kivi's Nonprofit Communications Blog

Year-end fundraising planning. For most of you, December is the biggest online fundraising month of the year. Here are 3 things successful nonprofits can and should do in September to get a leg up on year-end online fundraising. Fundraising Nonprofit Communications

3 Tools to Fuel Fundraising Ambassadors

Getting Attention

We all have an incredible fundraising resource right in front of us— our board member, colleague, and loyal volunteer ambassador s. You still have time to launch your team of fundraising messengers to spur year-end giving.

New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

Kivi's Nonprofit Communications Blog

Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters , or estimates of how much money you could be raising online? Nonprofits are reaching more people, but their average donation is smaller.

4 Smart Ways to Use Thank You Videos in Nonprofit Fundraising

Kivi's Nonprofit Communications Blog

Yet, for small nonprofits, producing a worthwhile online video can seem daunting and unattainable. A few years ago, a fellow nonprofit colleague highlighted one such video on Sen. Al Franken’s fundraising confirmation page. This “birthday” celebration wasn’t about the nonprofit.

Online Fundraising Stats and Trends for Nonprofits

Kivi's Nonprofit Communications Blog

Last month, I highlighted some benchmarks in both social media and email marketing that were released in recent reports so that you could see how your nonprofit stacked up. Today, we are going to look at online fundraising. Fundraising Nonprofit Communications Trends

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What’s your fundraising asking style?

iMarketSmart

According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” Asking Matters takes this one step further and applies it to fundraising. The post What’s your fundraising asking style?

4 Myths About Fundraising You Need to Stop Believing

Wild Woman Fundraising

I have talked with so many people about fundraising. and of course, fundraising staff. Probably in a few days a donor will reach out to you, you’ll meet with them, tell them you need money for your nonprofit, and they will give it to you.

Our Free Resources on Nonprofit Marketing and Fundraising

Kivi's Nonprofit Communications Blog

Our main goal at NonprofitMarketingGuide.com is to provide training, coaching, and mentoring for nonprofit communications pros to help you not only learn your job, but to love your job also. 2015 Nonprofit Communications Trends Report. Multi-Channel Fundraising Campaign Worksheet.

5 Summer Fundraising Ideas for Every Nonprofit

J Campbell Social Marketing

And what a great idea for your nonprofit to take advantage of the warm months and to come up with some fun and creative fundraising ideas that your donors will love. Another fun and interactive tournament your nonprofit could host is a volleyball tournament.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Let’s finish it up with some Mixed Links… Erik Anderson at Donor Dreams is hosting this month’s Nonprofit Blog Carnival. Just make sure you have the Three Things Your Nonprofit Needs When You Need Change according to Jeff Brooks. Nonprofit Training.

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3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money

iMarketSmart

Most fundraiser’s LinkedIn profiles are screwed up! The post 3 simple ways fundraisers can improve their LinkedIn profiles to land more meetings and raise more money appeared first on MarketSmart, LLC |. They look like resumes, not invitations.

5 Very Inspiring Nonprofit Fundraising Campaigns for Mother’s Day

J Campbell Social Marketing

I searched for “Mother’s Day nonprofit” and found some fantastic results. These nonprofits are seriously winning – because they recognize two things: Mother’s Day is a perfect time to do a fundraising campaign due to it’s personal and emotional nature.

4 Ways to Incorporate Corporate Philanthropy into your Digital Fundraising

J Campbell Social Marketing

If your nonprofit is smart (and I know it is), you want to make the most of the generosity of companies as it relates to your digital fundraising efforts. Your nonprofit can’t afford to miss out on the benefits that come with corporate philanthropy. Guest blog by Adam Weinger.

Could your volunteers solve most of your fundraising problems?

iMarketSmart

The post Could your volunteers solve most of your fundraising problems? Volunteerism is the gateway drug leading to major giving and legacy gifts. Proof can be found in the 2016 U.S. Trust® Study of High Net Worth Philanthropy. The study is based on a survey of U.S.

How to Cheat at Nonprofit Fundraising + Get Away with It

EveryAction

Fundraising is a huge job at any nonprofit. No matter the size, legacy, or cause, all nonprofit organizations dedicate endless time + resources to soliciting donated dollars. That got us thinking: is it possible to cheat at nonprofit fundraising + get away with it?

Sizzling Nonprofit Marketing Jobs

Getting Attention

There are so many dedicated nonprofit jobs sources, that this feature is no longer necessary. Nonprofit Marketing & Communications Jobs—July 14, 2015. Nonprofit Marketing & Communications Jobs—June 22, 2015. Nonprofit Marketing & Communications Jobs—June 15, 2015.

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The Big Difference Between Marketing and Fundraising and Why It’s Important

J Campbell Social Marketing

In my years as a full-time nonprofit employee, I was often a one-woman Marketing, Communications, Development, Outreach, Kitchen Sink department. To put it simply – effective marketing gets people’s attention, and successful fundraising keeps it. . Small Nonprofits Have to Focus.

Marketing is Killing Fundraising. Seriously???

Kivi's Nonprofit Communications Blog

Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! Yep, nonprofit marketing and branding are apparently killing fundraising. And good marketing and fundraising takes work, hard work.

Engagement Fundraising in 7 simple bullet-points

iMarketSmart

Related Posts: >>The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them. >>Introducing >>Introducing the Four Selfs of Engagement Fundraising. The post Engagement Fundraising in 7 simple bullet-points appeared first on MarketSmart, LLC |. Focus- Focus your marketing (especially your expensive marketing like face-to-face meetings) on people who have a lot of money.

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Year-End Fundraising Decisions to Make Now

Kivi's Nonprofit Communications Blog

I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. As part of that process, we are looking at their editorial calendar for their year-end fundraising campaign, which will include direct mail, email, and social media.

Most fundraisers use email the wrong way

iMarketSmart

Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily for fundraising. I wish fundraisers would finally learn to stop “blasting” and “start engaging” Too many treat email like the button they press to get money out of an ATM. If fundraisers would provide more value in their emails, they’ll get more donations. More on this in my 10 Commandments of Engagement Fundraising here.

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How to Create a Nonprofit Social Media Toolkit for Your Online Fundraising Campaign

J Campbell Social Marketing

When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems. Using the power and potential of social media in your online fundraising campaign is essential.

YOU! Nonprofit Communications Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Nonprofit Marketing & Communications Jobs—January 20, 2015. Nonprofit Marketing & Communications Jobs—January 12, 2015. Nonprofit Marketing & Communications Jobs—January 6, 2015.

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5 Clever Online Engagement Ideas for Nonprofits

Kivi's Nonprofit Communications Blog

Get inspired by these real nonprofit digital engagements! Social Media Takeovers: 6 Nonprofits That Gave It Up for Good. Test Your Communications Smarts With These 16 Nonprofit Quizzes — and Emails to Match! A Super Effective Online Fundraising Tool: The “Wins” Blog Post.

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How to make the right fundraising decision every time

Wild Woman Fundraising

How can you make the right fundraising decision every time? When I work with founders, CEOs and board members, what I often find is that people don’t realize that the world of nonprofit fundraising isn’t separate from every other world in your life.

Next? Nonprofit Communications Jobs

Getting Attention

Post YOUR nonprofit marketing job here: Featuring jobs with nonprofits, grantmakers, B Corps, and vendors serving nonprofits. Nonprofit Marketing & Communications Jobs—March 16, 2015. Nonprofit Marketing & Communications Jobs—March 9, 2015.

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Opportunity! Nonprofit Communications Jobs

Getting Attention

Please post YOUR nonprofit marketing job here: Featuring jobs with nonprofit organizations, grantmakers, B Corps, and agencies and other vendors serving nonprofits. Business Development Manager Nonprofit Finance Fund (New York, NY).

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Great Nonprofit Marketing Jobs

Getting Attention

Please post YOUR nonprofit marketing job here. Nonprofit Marketing & Communications Jobs—January 12, 2015. Nonprofit Marketing & Communications Jobs—January 6, 2015. Nonprofit Marketing & Communications Jobs—December 22, 2014.

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Life-Changing Nonprofit Marketing Jobs

Getting Attention

Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Nonprofit Marketing & Communications Jobs—June 8, 2015. Nonprofit Marketing & Communications Jobs—June 1, 2015. Nonprofit Marketing & Communications Jobs—May 18, 2015.

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Marketing Fundraising Events: The Ultimate Checklist

Kivi's Nonprofit Communications Blog

Holding a fundraising event soon? Marketing your fundraising event is a necessity to attract attendees. The right tools and strategies can help you create a solid, focused marketing plan that promotes your nonprofit beyond the event itself. Fundraising Guest Bloggers

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Download Classy’s Comprehensive Guide to Nonprofit Welcome Emails. We agree that nonprofits should acknowledge all donations. See Why Small Donations Should Matter A Lot To Nonprofits by Steven Shattuck of Bloomerang. Nonprofit Training.

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5 Must-Haves: Your Peer-to-Peer Fundraising Toolkit

Getting Attention

Guest blogger Rob Wu is CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform used by nonprofits to create fundraising websites. Today, fundraising extends far beyond motivating people to donate. This five-part fundraising toolkit will be a great help: .

Change! Nonprofit Marketing Jobs

Getting Attention

Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Nonprofit Marketing & Communications Jobs—May 18, 2015. Nonprofit Marketing & Communications Jobs—May 11, 2015. Nonprofit Marketing & Communications Jobs—May 4, 2015.

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Fundraising Miracle

The Agitator

Short-term thinking is by far the greatest enemy of effective fundraising. CEOs who won’t invest in skill-building and continuing education for fundraising staffs. Signs of this noxious enemy abound.

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Crazy Great Nonprofit Communications Jobs

Getting Attention

Post YOUR comms job here —nonprofits, grantmakers, B Corps & vendors serving nonprofits. Nonprofit Marketing & Communications Jobs—June 1, 2015. Nonprofit Marketing & Communications Jobs—May 18, 2015. Nonprofit Marketing & Communications Jobs—May 11, 2015.

Mixed Links for Nonprofit Marketers and Fundraisers

Kivi's Nonprofit Communications Blog

Welcome to another round of Mixed Links… Next week is National Volunteer Week and the Nonprofit Toolkit has a graphic you can download to show your appreciation. April’s Nonprofit Blog Carnival, hosted by Craig Linton, is dedicated to a great resource for nonprofits – SOFII.

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