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8 Commandments for Converting Direct Mail Fundraising Appeals to Email

Kivi's Nonprofit Communications Blog

Looking to repurpose your direct mail appeals into email? Thou Shalt Make Email SHORTER Than Direct Mail. Kivi. p/6D43LQ. p/3NjAEd.

Direct Mail Fights Back

The Agitator

Who’s got the hot fundraising job? Email fundraising? Direct mail? Direct mail?! Social media? Video? Mobile?

Reader Questions: Does adding extra stuff your appeal mailing work?

Wild Woman Fundraising

Adding things to your mailing can either help OR hurt you. Did I actually mail the card back? Here’s what we came up with. Welcome!

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Direct Mail Yields Major Gift Donors

The Agitator

Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs.

Direct Mail Appeal + Online Response

The Agitator

After two infographics yesterday pertaining to email, today another one pushed into my e-mailbox, this time on direct mail.

Direct Mail Hanging In

The Agitator

Even so, direct mail pulls a better overall response than digital channels. for direct mail.

If you’re asking yourself whether or not direct mail is dead, then you’re asking the wrong question

iMarketSmart

There’s too much talk about whether or not direct mail is dead. I get direct mail delivered to me every day. The question should rather be about why BAD direct mail is still alive at all. BAD direct mail should be killed dead. Good direct mail should be kept alive. So what about your direct mail efforts?

One Big Myth about Direct Mail Appeal Letters

Kivi's Nonprofit Communications Blog

They were so proud: they had an 8-page direct mail appeal that broke records. “Write drunk, edit sober” Bulk mail or first class.

Why Direct Mail Won’t Die

The Agitator

As Mark Phillips at Bluefrog notes, this is why direct mail fundraising won’t die! direct mail fun fundraising

When Will Direct Mail Die?

The Agitator

I just read a blog post by a fundraising youngster, Derrick Feldmann. Direct mail premium So why do so many organizations continue to embrace it?” ” He answers his question with the obvious response: “The answer is simple: It works.”

Do you make direct mail happen for your nonprofit? This App’s for you!

Wild Woman Fundraising

When you’re fundraising for a cause, you want to make sure you don’t waste any time. Works for annual report mailings too!

Reader Questions: How can you measure if your mailings are working?

Wild Woman Fundraising

This time, we are answering questions about DATA and your Mailing List! Or mailing over mailing within the year? 1 point.

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

He is a professional direct response copywriter specializing in the creation of highly persuasive fundraising campaigns for charities and non-profits.

Fresh Opportunity For Direct Mail Fundraisers

The Agitator

No direct mail isn’t dead. Still, if you need some encouragement about the future of direct mail, read on. On numerous occasions, The Agitator has urged US fundraisers to shift some focus and resource to the growing Hispanic population. demographic trends direct mail latinos premium See here and here , for example.

Writing Your Own Direct Mail Appeal Letter This Year? You Got This!

Kivi's Nonprofit Communications Blog

Think your in-house created direct mail appeal doesn’t stand a chance against the big boys? Fundraising Nonprofit Communications

In Direct Mail, All Responses, Even Complaints, Are Good

Kivi's Nonprofit Communications Blog

Tom Ahern is my go-to guy for all things direct mail. Afraid your direct mail piece goes too far and will solicit a negative response?

Direct Mail Testing To Nowhere

The Agitator

Acquisition direct mail Don''t Miss these Posts DonorVoice fundraising innovation premium

Stop Mailing! Don’t Stop Mailing!

The Agitator

And more specifically, when should the former stop sending direct mail and email appeals to the major donors? He says there are only two reasons to take major donors out of the direct response solicitation stream: The donor asked you to stop mailing or e-mailing appeals. digit gifts? “This sometimes takes years.

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Best Of The Agitator – 2015 – Direct Mail Still Not Dead

The Agitator

Over the 10 years we’ve been agitating, few topics are the subject of more debate than the all-too-familiar prognostication that direct mail is either dead or dying. We’ve never bought into that myth as you can see from this 2012 post, Direct Mail: The Exquisite Corpse. And neither have a good many of our readers.

Acquisition – Direct Mail: The Exquisite Corpse

The Agitator

For nearly 20 years prognosticators have prematurely heralded the death of direct mail. The Internet is changing the direct mail experience.

Get more money with your year end appeal: Interview with Paul Bobnak of DMIQTV and Who’s Mailing What

Wild Woman Fundraising

How long have you been working in the direct mail industry? For the past 15 years I’ve been the archivist of Who’s Mailing What.

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Direct Mail for Small Nonprofits – July E-Clinic

Kivi's Nonprofit Communications Blog

You can put both concepts to work for you with your direct mail appeals. The only way to attend them is to register for this e-clinic.

Direct Mail Yields Major Gift Donors

The Agitator

Here’s a bit of analysis from our friends at Analytical Ones that confirms a key payoff from direct mail acquisition programs.

Retention Mailings Up

The Agitator

The Agitator is gratified by this report from Fundraising Success indicating that retention mailings have grown by 16% from 2010 to 2011. As Ethan Boldt observes: “…fundraisers are putting more emphasis on keeping the donors they have on their rolls.” He also notes that expire mailings also went up 7%.

Marketing Fundraising Events: The Ultimate Checklist

Kivi's Nonprofit Communications Blog

Holding a fundraising event soon? Marketing your fundraising event is a necessity to attract attendees. Fundraising Guest Bloggers

How to make the right fundraising decision every time

Wild Woman Fundraising

How can you make the right fundraising decision every time? The right fundraising decision comes from face to face connections with individuals.

Reader Questions! I want…. EVERYTHING FUNDRAISING! Okay then.

Wild Woman Fundraising

Recently I asked my most fantabulous enewsletter subscribers (if you want to be one, click here ) what they wanted to learn more about, because, let’s face it, Most people don’t plan to get into fundraising. Here’s a wonderful question from a fabulous, talented and successful fundraiser in Oregon! What can you do?

Speaking Up For Mail

The Agitator

Bonnie Catena of Amnesty USA offered this comment, which I thought deserved your attention … “All great food for thought as we continue to wade through the plethora of media options we fundraisers have for donor communication, stewardship and solicitation. The rest is direct mail, telemarketing and sustainer.)

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Direct Mail Quick Quiz … And Longer-Term Puzzle

The Agitator

Question: What percentage of nonprofit solicitation mail is tossed without reading? [] 5.6% [] 13.4% [] 31.2 % The answer in a moment. Consequently, this weekend I found myself reading Modes of Delivery and Customer Engagement with Advertising Mail , a report by the Postal Service’s Inspector General. Direct mail premium

Ordinary Fundraising Done Extraordinarily Well

The Agitator

Compliment the Donor, Not Your Organization is worth a careful read for several reasons, not least of which is that a major general circulation paper like the Times delves into a ‘how to’ subject generally reserved for fundraising blogs, books and magazines. Asking for Money?

How Can You Get More Money in the Mail?

Wild Woman Fundraising

Have you ever heard of the Who’s Mailing What Database ? DMIQTV stands for Direct Mail IQ TV. Membership Renewal Mailings.

Acquisition: Using The Web To Boost Postal Mail Prospecting

The Agitator

How can you use online advertising to reinforce traditional direct mail campaigns and boost returns? Let me explain. I almost punted. Perhaps.

Sample Calendars: How Often to Send Direct Mail and Email [Video and Download]

Kivi's Nonprofit Communications Blog

The sample calendars tell you when to send direct mail and email appeals, and direct mail and email newsletters, by quarter and month.

Write a Better Case for Support and Direct Mail Appeals

Kivi's Nonprofit Communications Blog

Join Fundraising Expert Tom Ahern. Fundraising expert Tom Ahern is cranking out some great stuff for us this year! The Case for Support.

Direct Mail for Small Nonprofits

Kivi's Nonprofit Communications Blog

In a little over a week — starting November 8 — Tom Ahern will join me to present the Direct Mail for Small Nonprofits E-Clinic again at Nonprofit Marketing Guide. As you probably know, Tom Ahern is one of THE masters of donor communications, especially direct mail. Fundraising Nonprofit Communications

Year-End Fundraising Decisions to Make Now

Kivi's Nonprofit Communications Blog

I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. For example.

Marketing is Killing Fundraising. Seriously???

Kivi's Nonprofit Communications Blog

Some fundraising bloggers/consultants have discovered a terrifying new boogeyman – the work of nonprofit marketing directors! All this time.

Acquisition: Direct Mail Testing – Part 1

The Agitator

Almost universally there are three, interconnected and very BIG PROBLEMS with how most nonprofit direct mail testing is done. You’re not alone.

Part 3: How to Send an Appeal Letter

Wild Woman Fundraising

If so, now you know why direct mail is important in fundraising, and how to write the parts of an appeal letter. Your Mailing List.

Funniest Nonprofit Direct Mail: Photoshop Disasters!

Wild Woman Fundraising

Funniest Nonprofit Direct Mail: Photoshop Disasters! originally appeared on Wild Woman Fundraising on July 5, 2012. Dear Friend, .