The simplest way to acquire a new major donor— FAST

iMarketSmart

Everyone wants new major donors. Most nonprofits spend a lot of time and money noodling their data to find them. In my last post, I set forth a simple plan to help you grow your Legacy Society with major planned gifts.

I must sound like a broken record but here’s more nonprofit data that will inspire you to focus more on major donors

iMarketSmart

First I think you’ve got to assess your fundraising strategy. Are you focused on events and low-dollar donors? If you’re not focused on major donors with capacity, it’s time to alter your strategy. Populist fundraising will sink your ship.

Trending Sources

3 questions every major donor asks themselves after they give

iMarketSmart

“What did they do with my money?”. Would my money yield more impact if I gave it to another organization?”. “Do Related Posts: >>5 thoughts that might lead your supporters to feel donor remorse. >>Is Is Your Donor “Endangered”? The post 3 questions every major donor asks themselves after they give appeared first on MarketSmart, LLC |. Do they make me feel good or bad?”. LIKE THIS BLOG POST? LEAVE YOUR COMMENTS BELOW AND/OR SHARE IT WITH YOUR PEERS!

You’ve got leads (identified major donor prospects) but are they ‘outreach-ready’?

iMarketSmart

People and vendors in our sector talk a lot about identifying donors, but getting them ready to meet with you is a different story. The problem is that most donors simply aren’t ready to talk to you yet. During our chat, I told her that most ‘identified’ major and planned gift prospects need to be cultivated before outreach. My statement was met with a grimace and the following response: “That’s not what we train fundraisers to do.

Want to have TOO MANY major donors? Read this.

Wild Woman Fundraising

We know that events are the slowest way to make money for a nonprofit. We know that if we care about the future of our nonprofit, we need to start cultivating major donor relationships, and start our major gift program. Want to have TOO MANY major donors?

What’s your fundraising asking style?

iMarketSmart

According to Brian Saber, “Your ‘Asking Style’ is based on your personality and unique set of strengths in fundraising.” Asking Matters takes this one step further and applies it to fundraising. The post What’s your fundraising asking style?

15 marketing essentials for major donors and legacy society members

iMarketSmart

If about 80% of your revenue comes from approximately 20% of your donors, you should be spending an exorbitant amount of time and money on your marketing for that audience. Don’t just ask for money, explain the problem/need and empower them to make an impact.

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12 Fundraising Questions Major and Planned Gift Officers Should Be Asking

iMarketSmart

The best fundraisers know that you can’t ask for money until you’ve aligned with the donor’s personal mission. >> 12 Questions that Lead to a Better Fundraising Story. >> >> Three Simple Questions That Establish Donor Trust.

Fundraising Miracle

The Agitator

Short-term thinking is by far the greatest enemy of effective fundraising. CEOs who won’t invest in skill-building and continuing education for fundraising staffs. Signs of this noxious enemy abound.

What really rich people want

Wild Woman Fundraising

Do you deal with really rich people in your fundraising job? Are you responsible for building the relationship and asking them for more money than you will make in 10 years? I mean, if they have all of the money they could ever need, what would motivate them?

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Why do people at work treat me this way?

Wild Woman Fundraising

So often, as fundraisers, we are charged with raising all of this money. And we run up against people’s concepts of money, every day. Or maybe we’re a mysterious money bag, to be treated with awe and a little fear. But what are our own attitudes about money?

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Your donors want to find meaning in their lives. But are you helping them?

iMarketSmart

I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. And, of course, value is in the eye of the beholder (the donor’s eyes). Figure that out and I bet you’ll raise more money, faster.

What a terrific advertisement!

iMarketSmart

Folks, it’s time to focus on where you’ll get the money to sustain your mission. Direct Marketing Fundraising strategy fundraising blog good advertisement examples major donor fundraising marketing blog marketsmart NGO non profit blog nonprofit marketing tips NPO Planned Giving

Why reciprocity must be an essential tool in your fundraising toolbox

iMarketSmart

You can and should use reciprocity as a tool to raise more money. Recommendations. >> Survey Says…It’s All About Building Relationships. >> Show Some #DonorLove. >> Make it Easy to Stay in Touch with Your Donors by Using a Communications Calendar.

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Is donor qualification more important than donor identification?

iMarketSmart

If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. Just because a donor matches a certain profile doesn’t mean they should be in your portfolio. Having a donor on your caseload costs money.

It ain’t friendraising… it’s fundraising

iMarketSmart

Usually, it is believed that extroverts make the best sales people (and fundraisers). And, since most fundraisers are not multi-millionaires, if they are extraverted they won’t be able to imagine what it’s like to part with large sums of money ($1 million for instance). If they are extroverted they might feel empathy toward a donor that isn’t necessary because the donor actually wants to give the money away. Popular opinion is wrong.

Quality vs. Quantity: Which is better for selecting fundraising prospects?

iMarketSmart

I’ve always felt that nonprofits spend way too much time and money looking at historical donor data to try to predict future giving. The real drivers of growth (or in our case, giving) are deep connections with customers (donors) on an emotional level.

24 Reasons Why Board Members Won’t Ask For Money & What To Do About It

The Agitator

According to his publisher Jerry Panas’ ASKING is America’s top selling fundraising book. So it figures that in the course of his guiding, goading, and persuading board members to seek funds for the organizations they serve, Jerry has heard a lifetime’s supply of excuses from board members about why they simply can’t — or shouldn’t — ask for money. Board Meeting Swipe File Donor acquisition Fundraising philosophy/profession Major donors Nonprofit management premium

14 things you must know about your donors to win major gifts (including planned gifts)

iMarketSmart

Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey ): 1- Why do they care about your nonprofit’s mission? 8- What do they hope your organization will do with their money?

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What planned and major gifts officers can learn from Shark Tank

iMarketSmart

Recently, Claire Axelrad (the nonprofit sector’s “practical visionary”) wrote about Shark Tank and what you can learn from the show to raise more money. SEE ALSO: >> Why fundraisers can learn from reality TV shows.

REVEALED: Jerry Panas’ secrets of attracting wealthy supporters

iMarketSmart

In January, Inside Philanthropy interviewed legendary fundraiser Jerold Panas to discover his secrets of attracting wealthy supporters. Rather, it’s about the donor and their needs. Go big or go home because big projects tap into donors’ dreams. Avoid dining with donors in restaurants; they make it hard for you to focus on them. Bring two, three, four or more to meetings with donors as long as they have something to add.

9 simple pointers for writing better emails and letters to your donors

iMarketSmart

I hoped to be a business major at the University of Maryland in the 80’s. So, I decided to become a journalism major instead even though I wasn’t very good at writing. So that was that and I majored in journalism instead of business. Interestingly, hardly any of my friends who started their own businesses majored in business. Here are 9 gems from it that might help you write better communications to benefit your donors.

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Raise Supporters Not Support

A Small Change

Everyone always talks about fundraising as having to do with raising money or providing funds for an organization. I’d like to advocate that “development” or “fundraising” should be focused more on raising supporters than raising support. Capital & Major Donors activism

Would you give money to this person?

iMarketSmart

I think all of us would agree that one of the most basic reasons why any major donor would give you and your organization money is because they trust you. So why then do so many fundraisers avoid putting a picture of themselves on LinkedIn?

Major Gift Fundraising For Smaller Organizations

The Agitator

Lots of time and money is spent on identifying success factors in major gift fundraising for large organizations. Amy Eisenstein, author of Major Gift Fundraising for Small Shops , has just released a study done in conjunction with Prof. Fundraising philosophy/profession Major donors Nonprofit management Research premiumVery little on factors that make a big difference for smaller organizations. Until now.

3 things every fundraiser needs to consider before they talk politics in front of their donors

iMarketSmart

I don’t have any data on this whatsoever but something tells me that a good number of fundraisers might lean left when it comes to politics. But what about your donors? Related posts: >> 15 telephone call don’ts for major and legacy gift fundraisers. >>

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How NOT to write a letter to your supporter community

iMarketSmart

Although this letter is meant for the “community” (non-donors and donors), this is NOT how you should ever address people. It thanks everyone who did not donate before finally thanking the donors (3rd to last sentence at the very end). As a donor, that pissed me off!

INTERVIEW: How to get substantially more money per donor with Alan Bacharach

Wild Woman Fundraising

Alan Bacharach does an interview with Mazarine Treyz, the Wild Woman of Fundraising about Planned Giving. Your donors are going to love you for offering planned giving options to them. Because you’re allowing them to give you money instead of the government.

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Should your donors be given a chance to “tip” your organization?

iMarketSmart

Here’s what I mean: I think it would be interesting for us to test allowing donors the opportunity to decide how much of their donation goes toward overhead. Similar to how you tip a waiter, why not allow the donor the choice between several overhead support options?

Your 3-step plan to get 100X more revenue

iMarketSmart

Most money is not cash. Yet, most fundraising efforts and the costs associated with them are focused on getting cash (a liquid asset) from donors. That might make sense if you believe that donors will only give using their wallets, checkbooks and credit cards.

“Dear donor, you rock! Here’s why…” Jeff Brooks’ powerful donor outreach formula

iMarketSmart

If you want to know how to communicate with your donors, I strongly recommend you listen to whatever Jeff Brooks says. Jeff recently came up with a brilliant, simple guideline to help you keep your donor communications on-track every time. Here it is: Dear Donor, .

More on All Donors as Major Donors

A Small Change

I was blown away with the incredible responses in the All Donors as Major Donors post. ” One major point was that treating all donors as major donors is not possible either logistically or cost-wise.

How fast do you respond to your major and planned gift donors’ needs?

iMarketSmart

Yet, in the nonprofit sector fundraisers don’t seem to care as much about generating leads or responding to them. I say this because very few nonprofits make it easy for donors to become leads. How much money do you think your organization could raise if it developed more effective and fluid two-way communication channels that facilitated giving (especially for high-value donors)? The private sector knows all about responding to leads.

A challenge for the fundraisers of the world…

iMarketSmart

Fundraisers have more competitors now than ever before. Donors now have more information conveniently available at their fingertips. Donors are too smart for that! Most fundraisers around the world are still value communicators. They believe their job is to show the donor how great their organization is ‑ and they are failing! The donor decides the value, not the organization or the fundraiser! Will you be that kind of fundraiser?

Stop shaming your supporters!

iMarketSmart

He sends his kids to private school and he figured he’d ask me a question about fundraising since that sort of thing is right up my alley. “Does shame work as a fundraising tactic?” They invite him to events and ask for money from a stage with a microphone.

Are you being tested?

iMarketSmart

Charter schools got a lot of money and they proved that they work. Fundraising Digital Marketing donor relationship management fundraising tips major donor fundraising online marketing Philanthropy philanthropy blog philosophy Planned Giving Strategy

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Want to get a $1 million dollar donation? Here’s how:

iMarketSmart

Don’t be afraid to spend money on fundraising. Give a lot of thought in advance to how you will acknowledge your major donors. Donors are people who possess assets and resources beyond money. Extend relationships with donors beyond the fundraising team.

How to prospect and qualify major donors with Jeff Scheifels- Free Webinar

Wild Woman Fundraising

Are you wondering where all of the major donors are hiding? “How to Prospect and Qualify Major Donors for Your Nonprofit,” September 23rd, 10am PT -11am PT, and learn how to find major donors for your nonprofit!

It’s about questions, not presentations

iMarketSmart

Have you ever found yourself spending hours or even days developing presentations for major donor visits? Instead, the best fundraisers know that they really need to make sure they’ve asked all the right questions before they invest time in creating presentations. Folks, fundraising is about asking questions, not making presentations! . Ask the right questions first and your donors will feel at ease.

3 key mindshifts to overcoming your fear of asking for a gift

Get Fully Funded

Happy Fundraising Season! When you ask someone for money, you don’t know what will happen and your mind starts to fill in the blanks for you. “This person will think I’m a pest&# or “They won’t like me anymore&# might be the stinkin’ thinkin’ going on inside your head. Will the donor laugh at you? Something compelled you to agree to fundraise for this particular cause at this particular time.