Aunt Frances’ Key to Relationship Building

Getting Attention

My Great Aunt Frances turned 107 last week and she’s as warm, loving and sharp as ever. Years ago, when I rushed to Manhattan after college graduation, I found myself living just a few blocks from Aunt Frances. Take it from Aunt Frances!

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3 Nonprofit Marketing Skills I Learned from Aunt Frances

Getting Attention

Some of you may remember my stories about my wondrous Great Aunt Frances. Aunt Frances was fantastic—a warm, loving, down-to-earth lady who’d had many life adventures and was a fantastic cook. Today, I want to share three relationship-building skills I learned from Aunt Frances.

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Cause Marketing Lessons from the Tour de France

Selfish Giving

The Tour de France , the world’s most famous bike race wraps up this weekend–sadly, without our hero Lance in yellow. Professional cycling’s refusal to clean up its act has nearly killed the sport as sponsor money has bled out. But you’ve probably witnessed what I’ve seen: these big companies have found other things to do with their time and money than spend it on you.

How You Can Get More Money Through Direct Mail: Interview with Jules Brown of “Dear Joan”

Wild Woman Fundraising

Image Creative Commons "Money" by Stuart Dootson). His blog, Dear Joan , is dedicated to helping smaller nonprofits write truly donor focused appeals that get better results and raise more money for your cause. I’m so excited to share this interview with you!

Our Complicated Feelings for Lance Armstrong

Cause Related Marketing

60 Minutes correspondent Scott Pelley and his producer certainly trained all their skepticism on Lance Armstrong during a story that aired on May 22, 2011 that lays out the ways he may have used illegal performance-enhancing drugs on his way to seven consecutive Tour de France wins.

New Cause Marketing Study Suggests that Consumers Feel Empowered When They Choose the Cause

Cause Related Marketing

Consumers are more likely to feel positively about their moneys contributing to projects that are close to their intended goals (the ‘goal proximity’ factor). So, hypothetically, consumers will feel better about their moneys going to a project that is 80 percent toward reaching its goal than one that is only 20 percent there and still far away. Frances Hipp Caglar Irmak Stefanie Rosen Robinson Journal of Marketing Cause Marketing Research

You Can Now Fundraise on Facebook for Your Favorite Charity

J Campbell Social Marketing

According to Mashable , “Facebook takes 5% of money raised — 2% to cover fraud prevention and security costs, and 3% for payment processing. Can you see your donors and supporters using it to raise money on Facebook for your nonprofit? File under #AboutTime!

Universal Basic Income and Decent Work

Wild Woman Fundraising

When people get a UBI, just always knowing that money is coming in, so many good things happen. Frances Coppola , “ The Changing Nature of Work ” (2013): I fundamentally disagree with those who think that people must be “forced” to work, or that government should “guarantee” a job.

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#COMMUNICATIONS: NFC Means More Than Paying By Mobile Phone

Non Profit Marketing 360

Some cities in France are some of the more adventurous users of NFC, offering maps and guidebook information at various spots around their tourist destinations. Wave-&-Ride to replace Swipe-&-Ride?

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Why Cause Marketing is the Borg

Selfish Giving

Governments are out of money, and museums, historical sites and cultural institutions are turning to the private sector and consumers to keep their doors open and visitors coming through the turnstiles. "Resistance is futile."

Newsletter: 'Chick Fries' P**s Off Women ; Popeye's Raises Nearly $1M for MDA ; Kraft Bails Out Young Lawbreakers

Selfish Giving

Check out the guy from Texas that finished dead last in last month's Tour de France. The other day on the James Altucher Show marketing guru Seth Godin was asked how to accomplish our work in the world.

Do you know a Graduate with no future? What is up with these protests?

Wild Woman Fundraising

Then you’ve probably heard about the riots in Egypt, in Spain, in Denmark, in Greece, in France, and other places too. France protests. My little brother’s story. Let me tell you about one of my little brothers.

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#CIVICS: Apple’s Billions In Tax Dodges Come Under Scrutiny

Non Profit Marketing 360

Charles Duhigg and David Kocieniewski reported their findings in The NY Times on the 28th of April that Apple moves its money through a small office in Reno, Nevada ? The corporation is in California, but not its tax liability. Apple Inc. is making it difficult to feel sympathy for Apple Inc.

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

I was fascinated with other cultures and lived overseas in Spain and southern France. If you don’t have a lot of money, what’s left to you is time, energy, and imagination. Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach.

#INTERVIEW: Chris Forbes, Co-Author of Guerilla Marketing for Nonprofits, Offers Great Advice to Groups

Non Profit Marketing 360

I was fascinated with other cultures and lived overseas in Spain and southern France. If you don’t have a lot of money, what’s left to you is time, energy, and imagination. Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach.

The Oldest Profession in Fundraising

The Agitator

“On the night of June 10, 1197 , fire raged through Chartes, France destroying much of the town and severely damaging the cathedral. 1) They charged lots of money; and 2) they personally delivered their copy and read it out loud to the client.

FREE EBOOK - Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Sea Change Strategies

Frances Osborne’s The Bo lt er i s an Oprah Winfrey Book Club selection. Any money you donate will go to Rokia, a seven-year-old girl who lives in Mali, Africa. Pop quiz: The following messages have what in common? Buy it now. 75% of guests who stay in this hotel reuse their towels. Join them and reuse your towel to help save the environment. The answer? They all use principles of behavioral economics to influence their audience’s decisions. And you can too.

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Reader Questions: How can I get funding for a think tank?

Wild Woman Fundraising

For funders, you might want to look to the UN for development money, or the Soros Foundation, they care very much about international government, as well. Look at who funds think tanks in Spain, or think tanks in France or the USA. They have a dashboard that helps you see how they use the money, each of the different things that they are doing.

FREE EBOOK - Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Sea Change Strategies

Frances Osborne’s The Bo lt er i s an Oprah Winfrey Book Club selection. Any money you donate will go to Rokia, a seven-year-old girl who lives in Mali, Africa. Pop quiz: The following messages have what in common? Buy it now. 75% of guests who stay in this hotel reuse their towels. Join them and reuse your towel to help save the environment. The answer? They all use principles of behavioral economics to influence their audience’s decisions. And you can too.

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SOFII needs your help

Fundraising Coach

He lives in France so is up at the right time for the matching gifts. Learn how you can set up a brand new fundraising program, or re-tool your existing fundraising, to raise serious money for your cause. Many of you have heard me extol the virtues of SOFII in the past. SOFII stands for. “The S howcase. F undraising. I nnovation and. I nspiration.&#. And what a showcase it is! For the low cost of free , you can view articles from the greatest fundraisers from around the globe.

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