Aunt Frances’ Key to Relationship Building

Getting Attention

My Great Aunt Frances turned 107 last week and she’s as warm, loving and sharp as ever. Years ago, when I rushed to Manhattan after college graduation, I found myself living just a few blocks from Aunt Frances. But somehow—even in the midst of that 20s frenzy of living—I started to visit with Aunt Frances (and her gentle husband, Uncle Mike) on a weekly basis. Take it from Aunt Frances!

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3 Nonprofit Marketing Skills I Learned from Aunt Frances

Getting Attention

Some of you may remember my stories about my wondrous Great Aunt Frances. Aunt Frances was fantastic—a warm, loving, down-to-earth lady who’d had many life adventures and was a fantastic cook. Aunt Frances passed away recently at the age of 107 1/2, and I’ll miss her greatly. Today, I want to share three relationship-building skills I learned from Aunt Frances. Aunt Frances had incredible people skills, which nurtured her huge network of friends and family.

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Cause Marketing Lessons from the Tour de France

Selfish Giving

The Tour de France , the world’s most famous bike race wraps up this weekend–sadly, without our hero Lance in yellow. Some of the sponsors for the Tour de France include national lotteries, flooring-product makers and petro-dictatorships. The Tour de France isn’t three stages long, nor are the lessons we can learn from it limited to three. Tags: Cause Marketer's Journal Cause Marketing 101 cause marketing cause-related marketing tour de france

Can You Learn From Politicians? Without Losing Your Virtue?

NonProfit Branding

CONTEXT: Tricks, Tips & Taboos PROTECTION: Guarding & Repairing Brands Uncategorized brand management brand protection crisis communications Frances Perkins Health care how to brand mass media Nonprofit marketing Obamacare public relationsIt does not matter whether yours is an international nonprofit or a neighborhood service organization. Whatever your size or location, only a tiny portion of the population has contact with you. Few people actually experience or observe your work.

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New Cause Marketing Study Suggests that Consumers Feel Empowered When They Choose the Cause

Cause Related Marketing

Frances Hipp Caglar Irmak Stefanie Rosen Robinson Journal of Marketing Cause Marketing Research

Our Complicated Feelings for Lance Armstrong

Cause Related Marketing

60 Minutes correspondent Scott Pelley and his producer certainly trained all their skepticism on Lance Armstrong during a story that aired on May 22, 2011 that lays out the ways he may have used illegal performance-enhancing drugs on his way to seven consecutive Tour de France wins. Tour de France Jeff Novitzky Facebook Sports Illustrated Scott Pelley Michael Farber Benefits of Cause Marketing John Keker LiveSTRONG 60 Minutes Lance Armstrong

It is not enough to be right! Not nearly enough….

NonProfit Branding

Frances Perkins was United States Secretary of Labor for 12 years. She was once the most hated woman in America – the primary target in a series of withering controversies similar to the current health care debate. Her experience demonstrates how ideas and people and programs get branded by the public. It also helps answer

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Working Across Generations is a Great Resource

A. Fine Blog

I just finished the new book, Working Across Generations, from the Movement Building Project folks, Frances Kunreuther, Helen Kim and Robby Rodriguez. Tags: Frances Kunreuther Social Media generations Working Across Generations Movement Building Project It’s a really terrific read and roadmap of the difficulties of this moment of leadership transition from Boomers to the rest of us. I admit that I was a bit skeptical of this topic [.].

Social Media and Newsletter Ideas for July 2020

Kivi's Nonprofit Communications Blog

7/14: Bastille Day (France). These writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter*. You can use them for social media, blog posts, newsletter articles, and more.

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Thin Mints Live On!

A. Fine Blog

Tags: Frances Hesselbein Social Media LMK (Let Me Know) Washington Post Girls Scouts USA

Day in the Life of a Nonprofit Communicator – Jeanine Marlow

Kivi's Nonprofit Communications Blog

She’s the proud wife to Dan and mom to Frances, Daniell, Catherine-Ann, and Charles. Jeanine Marlow. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. . Jeanine Marlow is the director of communications & marketing for Cornerstone Preparatory Academy , a University-Model® school. The school is 11 years old, and she’s been blessed to be with them for 5 years.

Friday Futures – Nonprofit Marketing Jobs – February 3, 2012

Getting Attention

Global Buildings Performance Network (Paris, France). Please post your nonprofit marketing position here — FT or PT staff, consulting or internship opportunities. NEW OPPORTUNITIES. 1) Associate Director, Partnerships Marketing & Communications. The Michael J. Fox Foundation for Parkinson’s Research (New York, NY). 2) Cause Marketing and Event Production Specialist , Wholesome Wave (Bridgeport, CT). 3) Communications Intern , CNT Energy (Chicago, IL).

The French Are Still French: Embracing Your Heritage

Sea Change Strategies

I spent last week in the south of France. I was in France. Lucky me! En route, I lamented to my partner the effects of globalization as we encountered countless McDonald’s, Starbuck’s and Brookstones on our three-leg European journey to Nice (We flew on points and thus took a roundabout route). Once we arrived and drove deep into the countryside, my laments ceased. I felt it. I heard it. I tasted it. English vanished. Vineyards rolled on as far as the eye could see.

Get that Nasty Lance Armstrong Taste Out of Your Mouth

Cause Related Marketing

Howard Brodwin, founder of , and I are both sports fans and we both collectively lamented that Lance Armstrong effectively admitted to doping during his Tour de France career when he recently forfeited his victories. I wrote to Howard, “A lot of us like sports/athletics because even though we know the best athletes are still human, we admire them because of their super-human performances. When they dope, however, it kinda takes the air out of that idea.

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Seniors and Social Media? Longview Says Yes!

Kivi's Nonprofit Communications Blog

Kerry Barnes and Frances. She enjoys photography, writing, and her two rescue beagles, Frances and Mr. Minchy Spampobello. Think because your organization caters to seniors, you don’t need social media? Think again! Kerry Barnes explains how her organization used Facebook to create buzz about their community as well as keep family members informed. Added bonus: computer use has increased among their residents. Guest Post by Kerry A.

Shape Stories to Motivate Action: Nonprofit Storytelling #8

Getting Attention

Although they’ve been around forever (the Lascaux cave paintings in SW France are 17,000 years old), most of us still thrill to good stories on pages and screens. Nonprofit Storytelling # 1-7. Stories are at the top of the format heap right now, because they work. Why We Respond to Stories. Stories help us make sense of a world that can be hard to understand. Lisa Cron, author of the wonderful Wired for Story , clarifies that stories drive emotions and emotions drive decisions.

You Can Now Fundraise on Facebook for Your Favorite Charity

J Campbell Social Marketing

According to TechCrunch , setting up fundraising pages will be available to everyone in the “next few weeks” **While they currently cannot set up their own individual fundraising pages, Facebook users in over 20 countries (including Italy, Australia, Canada, France, South Africa) will be able to give money to these individual campaigns. File under #AboutTime!

#MARKETING: Build Your Search Engine Marketing Strategy With Solid Search Engine Optimization

Non Profit Marketing 360

We found the following video from the agency ‘Neutralize’ in the United Kingdom to be an especially helpful introduction (With Brits coming in 1st and 2nd in the Tour de France yesterday , and the Olympics starting in London in a few days, it also seemed appropriate to turn to a British organization to introduce SEM).

Inclusive Conversations: Moving Beyond the “Crunch”

Kivi's Nonprofit Communications Blog

I often go back to the words of Mary Frances Winters in We Can’t Talk about That at Work!: Communications directors are in the perfect place to lead inclusive conversations–but let’s be honest–it’s not always easy. My colleague, Kim Pevia, is an expert in this field and she often calls inclusive conversations “crunchy.”. I’ve dubbed it “challenging” or “messy,” but the image of the “crunch” resonated.

Sheroes You Should Know: Inspiring Stories for #WomensHistoryMonth


She spoke plainly to the women of France and stated that the revolution at-hand was their opportunity to fight for and achieve the advantages so freely offered to their male counterparts. Chanel's designs revolutionized views on women in society and opened doors for modernization in France and worldwide. she·ro (pl. sheroes) : a woman regarded as a hero.

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New Browser Plug-In Helps you Avoid Products Made With Child Labor

Cause Related Marketing

The plugin, whose creation was made possible by the German company Earthlink, works with many of the major online retailers in Germany, France, the U.K A new Internet browser plug-in will tell you if a product you’re looking at on an online retailer uses child labor in its production. Called aVOID , it currently works with the Safari and Chrome browsers and will soon be available for Firefox.

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Grants for American - French Jazz Collaborations

Seeking Grant Money Today

Deadline: May 1, 2012 French-American Jazz Exchange Invites Applications for Collaborative Projects The French-American Jazz Exchange (FAJE) celebrates the shared passion for jazz in France and the United States. A partnership of the French-American Cultural Exchange and the Mid Atlantic Arts Foundation , the program seeks to foster the creative and professional development of jazz artists from France and the U.S. Projects may take place either in France or the U.S.

Things to Do, People to Meet: November 2010 Event Listing


3, 2010, Lyon, France. From online webinars to Twitter chats to traditional conferences, people are on the move. Starting this month, I plan on posting that month’s event listing at the beginning of each month. I also do my best to keep an updated, ongoing list of events. So–Where will you be this month? November Events. Month-Long Observances. American Diabetes Month. Lung Cancer Awareness Month. Individual Events and Observances. 2010 Election Day–Vote!

The Best Cause Marketing of 2010

Cause Related Marketing

One award winner was ‘Chalkbot ’ a machine that laid down inspirational messages on road surfaces of the actual Tour de France course in 2009 in Livestrong’s signature yellow. The messages came from people in the United States and France who had texted them to the Livestrong website. During the month-long Tour de France, the chalkbot laid down more than 36,000 messages. The year 2010 was a memorable year for cause marketing.

How to Help the Philippines After Typhoon Haiyan

Seeking Grant Money Today

To quote their site''s web page about the IFRC''s Haiyan assistance work, "The IFRC has released 500,000 Swiss francs (545,000 US dollars) from its Disaster Relief Emergency Fund to assist the humanitarian effort on the ground, as the typhoon is now leaving the Philippines and heading across the South China Sea towards Viet Nam." - See more at: [link] Red Cross is also already on the ground in the Philippines.

#COMMUNICATIONS: NFC Means More Than Paying By Mobile Phone

Non Profit Marketing 360

Some cities in France are some of the more adventurous users of NFC, offering maps and guidebook information at various spots around their tourist destinations. Wave-&-Ride to replace Swipe-&-Ride? Near Field Communication has been around for a few years now, though the most popular mobile device, the iPhone, does not (yet?) carry the necessary transmitters to take advantage of it. The technology requires its own dedicated chip to send and receive data.

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Global internet statistics for 2018

Public Sector Marketing 2.0

In the USA, Canada, and France, Facebook Messenger has the top spot whereas WhatsApp has dominance over most other countries. It’s that time of year again when digital stats aggregators update their numbers and various annual summary reports come out based on research conducted in the previous calendar year. Here are a few general highlights I put together recently after going through various reports.

How to Get a Raise in the Nonprofit Sector

NonProfit Hub

The other day I got sucked into a viral Facebook video about how France and America are different when it comes to work-life balance and vacation time. “In In France, vacation is a right, not a privilege,” a french woman in the video explains. Recently, France even legally banned work emails on weekends and after hours.

Google+ Defies Expectations And Thus Facebook

Non Profit Marketing 360

The numbers include the 7.5-odd million who have visited from overseas (India, Canada, Brazil, France, Taiwan…). The fastest growing social network in history (at least until the next one) is now officially Google+, which has grown to over 25 million visitors since its launch a mere 5 weeks ago, according to Reuters. So thus far things are looking really good for Google’s latest foray into the social-networking universe.

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Global Cause Marketing

Cause Related Marketing

GoodPurpose surveyed public opinion of 8,000 people in 16 countries: Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Netherlands, Singapore, United Arab Emirates, United Kingdom, & the United States. Edelman’s 2012 Global GoodPurpose study is out and it finds a world increasingly responsive to cause marketing and expectant of the virtues that come from the practice.

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Grants for U.S. Residents, Age 16+, Who Are NASCAR Fans and Are Making Significant Impact On the Lives of Children

Seeking Grant Money Today

Deadline: July 18, 2011 NASCAR Foundation Invites Nominations for New Award to Recognize Volunteer Efforts of NASCAR Fans on Behalf of Children The NASCAR Foundation is accepting nominations for the first Betty Jane France Humanitarian Award, which will recognize the outstanding charitable and volunteer efforts of NASCAR fans on behalf of children. From The Foundation Center. [If If you are interested in this grant opportunity, click "Link to Complete RFP" at the end of this post].

#SocialMedia: Turns Out, Twitter Can Start Revolutions Mr. Gladwell

Non Profit Marketing 360

Indeed, as ever more platforms expand beyond their nations of origin ( Blottr, for example , has just expanded from England to France and Germany with plans to open sites throughout Europe next year), they are likely to bring ideas with them, and the opportunity to feed movements across borders. What a difference a year can make – not always for the better, mind you.

The power of thanking and #npstoryconf

Fundraising Coach

And did I mention people came from as far as New Zealand and France? Even though I''m currently doing fundraising trainings in Europe, I''m still basking in the glow of the Nonprofit Storytelling Conference in Seattle. An amazing experience. I''ve probably been to hundreds of conferences. But this one was like no other. A couple hundred people came together to shape their nonprofit''s stories.

#SocialMedia: Turns Out, Twitter Can Start Revolutions Mr. Gladwell

Non Profit Marketing 360

Indeed, as ever more platforms expand beyond their nations of origin ( Blottr, for example , has just expanded from England to France and Germany with plans to open sites throughout Europe next year), they are likely to bring ideas with them, and the opportunity to feed movements across borders. What a difference a year can make – not always for the better, mind you.

Most Popular Articles of 2014: On Social Marketing and Social Change

Social Marketing and Social Change

of unique visitors came from the US, followed in the top ten by Great Britain (UK), India, Australia, Canada, Philippines, Malaysia, Nigeria, South Africa and France (and then another 179 other countries). Thank you to the over 35,500 people who have visited this blog over the past year. I am really delighted that you come from all over the world. In 2014, about ?

Getting through the information overload


An interesting article from AP this week, "Study shows young adults hit by 'news fatigue'". The study , conducted the AP, focuses on news organization and how they should adapt their news-delivery model to reach young adults, but the key findings do have relevancy for fundraisers: "A key finding was that participants yearned for quality and in-depth reporting but had difficulty immediately accessing such content because they were bombarded by facts and updates in headlines and snippets of news.

3 Ways the Lance Armstrong Foundation can Survive

Fundraising Coach

NPR reported that being stripped of the 7 Tour de France titles and banned from the sport means that Lance can’t compete in any triathlons or Ironman competitions. Today’s news is reporting Lance Armstrong’s decision to not fight the doping charges. Many are saying he’s basically admitting he’s guilty. Herein lies one of the biggest challenges for nonprofits that are branded around a personality.

Google Analytics Report Shows People Are Spending Less Time on Websites


The highest conversation rates were seen in the UK, France, and India at 1.2%. Ever wonder how your organization’s website traffic compares to other organizations? Google Analytics just released some great data after analyzing hundreds of thousands of websites between November 2010 and February 2011. Check out Google Analytics Website Data. Compared to a year ago, websites have seen reduced page visits and average time spent on sites. The average user spends about 5.23

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Newsletter: McDonald's Launches Round-Up for Charity at 14,000 Restaurants ; Build an Audience for Your Cause with Free-Noting ; Ten Ways to Sell a Great Idea

Selfish Giving

I'd love to meetup and talk more about what's happening in France and on the continent in general. With both Christmas and New Year's falling on Wednesday this year, I'm taking the next two weeks off. Woo-hoo! ??Truthfully, Truthfully, it's going to be weird not publishing my newsletter.

#CIVICS: Apple’s Billions In Tax Dodges Come Under Scrutiny

Non Profit Marketing 360

The striking issue to us is not so much that the loopholes exist (and lobbyists on corporate payrolls ensure they survive), but that their existence create a stunningly regressive tax system that (if you’ll pardon the broad historical parallels) once brought down imperial Rome and eighteenth-century France. The corporation is in California, but not its tax liability. Apple Inc. is making it difficult to feel sympathy for Apple Inc.

Why Cause Marketing is the Borg

Selfish Giving

Beautifully situated on the left side of the Siene, the Musée d’Orsay has leveraged its location for profit by displaying giant posters for Air France and even H&M Clothing. "Resistance is futile." " The battleground is Europe, but it really could be anywhere in the world.

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Somehow, 2018 Feels Different

Life of an Architect

My travels will bring me to Ireland (all over the place) twice, France, Sweden, and just about every corner of the US (Washington, California, Florida, Wisconsin, New York). 2018 is only a few hours old and it already feels different to me.

FREE EBOOK - Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Sea Change Strategies

Frances Osborne’s The Bo lt er i s an Oprah Winfrey Book Club selection. Pop quiz: The following messages have what in common? Buy it now. 75% of guests who stay in this hotel reuse their towels. Join them and reuse your towel to help save the environment. Any money you donate will go to Rokia, a seven-year-old girl who lives in Mali, Africa. The answer? They all use principles of behavioral economics to influence their audience’s decisions. And you can too.

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