Take Your Media Relations From Good to G.R.E.A.T.

Kivi's Nonprofit Communications Blog

For many nonprofits, media relations isn’t a high priority. But even if you’re small, it’s important to have a strategy for telling your story through the media and for responding to questions and queries from reporters.

Where Should I Pitch My Nonprofit’s Story?

Kivi's Nonprofit Communications Blog

Many nonprofits use the “spray and pray” technique when they are pitching their stories to the media. By taking this approach, you won’t be reaching nearly as many media outlets with your pitches. Step 4: Identify Your Media Targets.

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Trending Sources

How to Get Your Nonprofit Into the News During the Holidays

Kivi's Nonprofit Communications Blog

This rush of coverage during the holidays offers some great opportunities for nonprofits that are looking to tell their stories through the media. Even if the media doesn’t bite, the time you take to find these stories will not be wasted. Media Relations

What to Do When the Media Gets Your Story Wrong

Kivi's Nonprofit Communications Blog

There’s an adage in public relations that there’s no such thing as bad publicity. This is especially true in a digital media world, where errors can take on a much longer life than ever before. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

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5 Ways to Get the Media to Cover Your Next Event

Kivi's Nonprofit Communications Blog

Quite often, they also expect these events to generate media coverage. Sadly, most communications pros who are promoting events don’t take the time to find strong story angles before they make their pitch to the media. Media Relations

How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

Kivi's Nonprofit Communications Blog

It’s more difficult than ever for nonprofits to get media coverage. Juliana Avery has sent her share of releases to the media in Washington and Baltimore — with little success. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

How to Get Your Story Told in the Nonprofit Trade Press

Kivi's Nonprofit Communications Blog

When nonprofits build their media relations strategies, they often focus on getting their stories told in the local media or in the national mainstream press. Are you using social media or mobile technology in a new way? Media Relations

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Newsjacking for Nonprofits

Kivi's Nonprofit Communications Blog

Not surprisingly, Bezos’ unusual public request has drawn massive media coverage, in addition to more than 42,000 replies on Twitter. This means following key news outlets regularly — as well as paying attention to social media — to see what news is breaking.

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Press Release 101: Why You Need a Good ‘Nut Graph’

Kivi's Nonprofit Communications Blog

But I think it’s best to begin with an examination of the ‘nut graph ‘, since an effective nut graph not only helps sell your story to the media, but it is the key that unlocks many of the other elements of your release. Media Relations

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Why Ignoring GuideStar’s Profile Pages Damages Your PR Strategy

Kivi's Nonprofit Communications Blog

Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. They also provide charities with opportunities to provide contact information, social media links, as well as details about their governance practices and diversity measures. This development matters if you’re looking to convince the media that your nonprofit has a positive story worth telling. Sites like GuideStar are important gateways for the media.

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When Reporters Are Looking for You: How to Respond to Journalists’ Queries

Kivi's Nonprofit Communications Blog

You don’t have to rely solely on your own pitches to get your organization quoted or cited in the media. Many of the posts focus on stories related to self help, finance, or national topics. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

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Nonprofits @ the Oscars: How to Photobomb, Newsjack and Steal the Spotlight at the Academy Awards

Kivi's Nonprofit Communications Blog

Here Alex’s Lemonade Stand Foundation shows its connection to both. . The social media team at NASA had a blast with #RealGravity : Congrats to #Gravity for another win at the #Oscars2014 for best director! Media Relations Nonprofit Communications Social Networking Trends

Is Your Nonprofit Prepared for a Media Crisis?

Kivi's Nonprofit Communications Blog

Sadly, though, there will soon be other crises for the media to cover. Komen for the Cure and others have all found themselves in the media’s (and public’s) crosshairs in recent years. Media crises involving nonprofits come in a number of forms. Have a media kit.

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True or False? A Quick Guide to Understanding Journalism Ethics

Kivi's Nonprofit Communications Blog

If you handle media relations for your nonprofit, it’s important to understand the rules that govern professional journalism. True of false: We don’t have to share our IRS forms with the media. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

Getting Started with a PR Plan

Kivi's Nonprofit Communications Blog

Let us know what PR and media relations questions you have and we’ll get you answers. It supports your fundraising efforts, direct mail campaigns, social media strategy, special events, corporate sponsorship, and strategic partnerships. Sean Horrigan.

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Creative Brief Boosts Support & Participation (Case Study)

Getting Attention

But what I do know is that most of my career successes were built on the foundation of a documented creative workflow. A week later, I created this Media Brief for a drive time radio interview with our Executive Director and me. Just two weeks later, during Baltimore’s unrest in April 2015, we had another great media opportunity. We quickly issued a Media Brief including an overview of the meal delivery route, and contact info for relevant volunteers and staff members.

Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. As the the world has changed, the importance of traditional media has waned considerably. Peter Panepento.

Essential Nonprofit Marketing Guidance: The Best of 2010

Getting Attention

These are great tools for crafting effective messages, and so easy to use,” says Peggy Kebel, Robert Wood Johnson Foundation – Local Funding Partnerships. There’s More to Marketing than Social Media.

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Should We Release a Statement? How to Decide

Kivi's Nonprofit Communications Blog

When should your nonprofit release a statement to the news media? Many nonprofits and foundations have opted to speak out in response to some of these developments. — Is the media likely to be calling your leadership for comment? Media Relations

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It Worked Because We Were Ready For It

Kivi's Nonprofit Communications Blog

Robin Dixon of the Firelight Foundation. Guest Post by Robin Dixon of Firelight Foundation. A few months ago, our Board of Directors identified a unique press opportunity related to the Facebook IPO.

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Great Nonprofit Marketing Jobs

Getting Attention

Associate Director of Media Relations American Rivers (Washington, D.C.). Communications and Social Media Manager Yosemite Conservancy (San Francisco, CA). Coordinator, Communications and Marketing Dr. Susan Love Research Foundation (Santa Monica, CA).

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YOUR New Nonprofit Marketing Job?—Movin’ Up Monday

Getting Attention

Communications Officer , Baltimore Community Foundation (Baltimore, MD). Head of Outreach and Senior Media Relations Specialist , The International Food Policy Research Institute (Washington, DC). Marketing/Communications Coordinator , The Hearing Foundations of Canada.

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Imagine! Nonprofit Marketing Jobs

Getting Attention

Publications Manager Foundations for Healthy Generations (Seattle, WA). Global Public Relations and Communications Manager Global Poverty Project. Digital Media and Video Specialist Patient-Centered Outcomes Research Institute (Washington, D.C.).

Your New Nonprofit Marketing Job?—Movin’ Up Monday

Getting Attention

Audience Engagement Director and Senior Communications Officer , Robert Wood Johnson Foundation (Princeton, NJ). Communications & Social Media Coordinator , Easter Seals. Content Director , International Youth Foundation (Baltimore, MD).

15 Fantastic Nonprofit Marketing Jobs: Movin’ Up Monday

Getting Attention

Media Relations Manager, Global Policy Solutions (Washington DC). Operations Director , Berskshire Taconic Community Foundation (Sheffield, MA). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities.

36 Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Communications and Media Outreach Associate NARAL (Washington, D.C.). Community Outreach Coordinator Sunlight Foundation (Washington, D.C.). Content & Social Media Strategist Water for People (Denver, CO). Database and Media Associate Episcopal Community Services (San Francisco, CA). Director of Communications and Engagement, Education Transformation Initiative The Minneapolis Foundation (Minneapolis, MN).

Great New Nonprofit Marketing Jobs: Movin’ Up Monday!

Getting Attention

Digital Media Manager , The Southern Poverty Law Center (Montgomery, AL). Director of Media Relations & Integrated Marketing , SAGE (New York, NY). Executive Director of Communications , The University of Vermont Foundation (Burlington, VT).

Opportunity! Nonprofit Communications Jobs

Getting Attention

Associate Product Manager Wikimedia Foundation (San Francisco, CA). Communications Director , Communications Assistant , Communications Associate, Politics & Communications Associate Schusterman Family Foundation (Atlanta, GA). Public Relations Manager Safe Horizon (New York, NY).

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Your Next Nonprofit Marketing Job: Monday Matters

Getting Attention

Events Director/Consultant & External Relations Associate END Fund (New York, NY). Director of Content and Engagement & Web Producer The Harold Grinspoon Foundation (Agawan, MA). Marketing & Community Relations Specialist Shriners Hospitals For Children (Chicago, IL). Public Relations Specialist Missouri Baptist Children’s Home (Bridgeton, MO). Post YOUR open nonprofit marketing and communications positions here.

Your Next Nonprofit Marketing Job? Movin’ Up Monday!

Getting Attention

Serving as FHL’s primary brand steward, the Director oversees media strategy and implementation and frequently acts as spokesperson for the organization. Chief Communications Officer , Wikimedia Foundation. Community Content Manager , Foundation Center (New York, NY).

Right Responses to Orlando Tragedy (Case Study)

Getting Attention

Here’s how some of your fellow communicators are responding sensitively and productively to this tragedy: STOP all social media posts and email, if you can, then reschedule or revise as makes sense. Watch for pre-loaded social media messages.

Nonprofit Marketing Jobs—May 11, 2012

Getting Attention

1) Associate Director, Media Relations and Communications. 9) Manager, Media Strategy , Rainforest Alliance (New York, NY). 10) Marketing & Audience Services Coordinator and Media & Communications Manager. United Nations Foundation (Washington, D.C.).

The 2016 Best Nonprofit Conferences Calendar


Donor relations. The 33rd Annual Nonprofit Organizations Institute features leading nationally recognized experts from private foundations, public charities, law, finance and government to discuss the latest tax, legislative and governance issues affecting nonprofit organizations.

Friday Futures—Great Nonprofit Marketing Jobs

Getting Attention

Associate, Director Communications and Media Relations Intern (paid) , Rockefeller Foundation (New York, NY). Communications Coordinator , Chemical Heritage Foundation (Philadelphia, PA). Communications Officer , Maine Health Access Foundation (Augusta, ME).

36 Nonprofit Marketing Jobs: Friday Futures

Getting Attention

Director of Content Partnerships and Public Relations Manager , OPB (Portland, OR). Media Relations Pro—Education Focus , KSA-Plus (Arlington, VA). Senior Communications Officer—Health Policy , California Health Care Foundation.

Nonprofit Marketing Jobs—April 6, 2012

Getting Attention

1) Associate Director, Digital Media and. Associate Director, Media Relations. Kalamazoo Community Foundation (Kalamazoo, MI). 16) Social Media and Communications Strategist. National Hispanic Media Coalition (Pasadena, CA).

Great Opportunities for Nonprofit Marketers

Getting Attention

6) Communications Coordinator —VISTA, Saint Paul Schools Foundation (St. 12) Director of Communications , Raikes Foundation, (Seattle, WA). 15) Media Relations Director and Communications and Media Intern , Corporate Accountability International (Boston, MA).

You’re Kidding, Right? Lessons in Blogger Relations

Kivi's Nonprofit Communications Blog

Don’t ask me what foundations you should send your grant applications to. P.S. Here are our next three webinars: April 28: Creating a Social Media Policy for Your Nonprofit. Tags: Blogging Media Relations Nonprofit Communications

The Three Sentence Rule – Yeah, I Stole It

Kivi's Nonprofit Communications Blog

Take this email I got this morning from Claire Meyerhoff, who many of you know as our media relations expert at Nonprofit Marketing Guide. Claire and Kivi at the Book Party. I have some really smart friends. I get the most amazing stuff in my email box from them.

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Your New Nonprofit Marketing Job: Movin’ Up Monday

Getting Attention

Communications Manager , The Skin Cancer Foundation. Digital Communications Officer, The James Irvine Foundation (San Francisco, CA). Soccer Foundation (Washington DC). Social Media Manager/Media Relations Assistant , Hunt Alternatives (Cambridge, MA).