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What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?


Instead, why not invite longtime donors, volunteers, board members (or any other group) to participate in a focus group? . That’s an offer that focuses on your supporters’ emotions rather than the transactional aspects of their legacy gifts. Then you should be transparent about the purpose of the focus group. And, finally, give them a survey after the focus group to see if they are interested in making such a gift.

The 3 Buckets of Donor Engagement


Author and consultant Susan Howlett says, “We spend too much time asking people for money and not enough time engaging people deeply in our work.”

Direct Mail Appeal + Online Response

The Agitator

” As it turns out, the statement wasn’t supported with any specific data, but I’ll admit that it’s true for my focus group of me. It must be National Infographic Week.

How Can You Measure Your Nonprofit’s Marketing Success?

Kivi's Nonprofit Communications Blog

How to use tools like surveying, focus groups, online monitoring, and more. Ever feel like you are just sort of flailing around at work , trying every last “best practice” and hoping you are somehow reaching who you want to reach?

14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

billion email sets from MailChimp , ran three focus groups, and did a survey to come to his conclusions about the best email marketing practices. " Zarella found from his focus groups that people tend to think of email as "homework" and set up a schedule to handle it.

Marketers from Mars

The Agitator

To put it another way, marketers must avoid being a focus group of one. At the same time, we also caution about being a “focus group of one” Make the effort to understand where on the adoption curve your audience is. I just read this report from ExactTarget — Marketers from Mars — which underscored for me how marketers, including fundraisers, can get too far out in front of their audiences.

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9 Tips for Creating an Editorial Calendar Chock Full of What Your Community Wants

Kivi's Nonprofit Communications Blog

Conduct a survey, do a focus group and evaluate your analytics. Diane Greenhalgh. Diane Greenhalgh joins us again with some more great ideas on creating content for your nonprofit. Guest Post by Diane Greenhalgh of the Pulmonary Hypertension Association.

Want Better Payoffs From Your Donor Communication? Start Customizing It

Kivi's Nonprofit Communications Blog

Lapsed donors with a high giving history need more attention through personal letters, phone calls by senior staff or Board members, and if time permits, personal visits and focus group study. Somya Qureshi.

Concept Testing: The Most Important Step for Social Marketing Research

Social Marketing and Social Change

As I described it in my book , concept testing is the phase of research “in which options for the target behavior and its associated value of benefits are validated among members of the priority group” (p.

The Empathy Link in Social Marketing

Social Marketing and Social Change

The struggle I often see in social marketing research is over how many questions can be fitted into an interview session or focus group guide. As it turned out, this young woman had met the age eligibility for the focus group but was a ninth grader.

Maximizing Your Messaging in Cause Marketing Campaigns

Cause Related Marketing

tagline, but I’ll bet it either tested well with women or came up during a focus group.

How To Tell a Powerful Fundraising Story

Fundraising Coach

They'll never tell you this in a focus group or survey, but make this switch and watch their giving increase. We've all heard that science proves stories are more powerful than statistics.

Why Everyone Needs Marketing Skills

Social Marketing and Social Change

By being trained in customer analysis, focus groups, and audience alignment, you’ll start to learn how to really listen to what your priority groups and stakeholders want.

What Book Has Changed Your (Professional) Life?

Getting Attention

I’m hosting the May Nonprofit Blog Carnival, and on May 31 my blog post will feature links and summaries to the best of. Here’s the theme, and how you can submit your post. I’m also interested in hearing responses from the Getting Attention community; just share your recommendation here.

How to Plan a New Website Without Your Head Exploding

Kivi's Nonprofit Communications Blog

We did most of the research internally to save money, including focus groups, SEO/keyword research, etc. Once that is done, we’ll be able to see the site as a whole, make adjustments from there, test internally and with focus groups, and when ready, move on to launch.

Ohio 31

The Best of Social Marketing in 2016

Social Marketing and Social Change

We aimed to review evidence of the effectiveness of social marketing in low- and middle-income countries, focusing on major areas of investment in global health: HIV, reproductive health, child survival, malaria and tuberculosis.

Why people give

Get Fully Funded

They want to belong to a group. You can do this in lots of different ways like using a written or online survey, a focus group, or simply asking in person. People give for all kinds of reasons. Most new or inexperienced fundraisers believe that people give for the tax benefit. Usually, that’s one of the last reasons why someone gives. Here are some of the most common reasons for giving: • They want to help someone. They feel moved by someone’s story.

Service Design for Social Marketers: A Webinar

Social Marketing and Social Change

Designers strive to develop empathy for the people they wish to serve - to understand their lives beyond the numbers from surveys or the comments from focus groups.

Coming Up Next in the Webinar Series

Kivi's Nonprofit Communications Blog

July 28 : Focus Groups and Surveys: Easy, Affordable Research for Nonprofit Marketers, featuring Sarah Durham (registration opening soon).

Where is All the Cause Marketing with Faith-Based Nonprofits?

Cause Related Marketing

Faith-based nonprofit organizations should focus on creating a business model that provides qualitative metrics, collecting meaningful data, verifying that data by triangulating with alternative research methods, such as focus groups and follow-up evaluations, and being able to report on the difference the program or campaign is making in constituents’ lives in measurable terms.

Faith 43

How ASPCApro Manages Content Creation

Kivi's Nonprofit Communications Blog

you should give them a medal, or at least tap them for a focus group—they can probably tell you a lot about how you’re communicating with the public! ASPCApro’s blog is one of my favorite nonprofit examples because it’s so friendly, useful, and timely.

Mixed Links: Great Stuff for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

That’s where Nancy Schwartz’s Tagline Focus Project comes in. Nancy and I will be together in Seattle on Thursday next week for the Total Focus Nonprofit Marketing Plan Workshop. MDS11 is focused on helping nonprofits engage the Millennial Generation.

Link 52

Join us for the Next Level Conference and learn how to improve your bottom line with research from Tycely Williams

Wild Woman Fundraising

So during the day I lead a group of committed charitable fundraisers here in the national capital region in Washington, DC. So we had two small focus groups, and within each of those focus groups were charitable fundraisers that represented a variety of different sectors.

Passing The Plate Among the Religious

Cause Related Marketing

Many individual religious organizations I’ve worked with are shocked when, in focus groups, their donors start talking about how much they give to Juvenile Diabetes, Arbor Foundation, or Red Cross.”

How Well Do They Know You?

The Agitator

There are numerous ways nonprofit marketers can gather this intelligence — surveys, focus groups, analysis of donor-initiated contacts and comments (e.g., Just how good, how accurate, how positive (or not) is the perception your donors have of your organization? call-ins, emails, letters, content entered on social media sites, testimonials), and, of course, the acid test — retention rates.

4 lessons on the art of reinventing your brand

Nonprofit Marketing Blog

For individuals, Clark has suggests interviews and focus groups on you that shed light on strengths, weaknesses, and your current brand. How can people or nonprofits reinvent their brands? What does it take to remake who we are and how we’re perceived?

Brand 35

The yellow boom box and the perils of giving research

Nonprofit Marketing Blog

She knew of a research company that did focus-group research with young people on Sony boom boxes, and the participants all said a yellow boom box was a great idea. If you read this blog, you know how much I adore research. But here’s the thing about research. When it measures what people do, it’s very valuable. When it measures what people say, it’s potentially misleading. Because human beings are dreadful at accurately predicting their own behavior.

Shifting from Problem Describers to Solution Seekers

Social Marketing and Social Change

What questions would you ask them… would you want to do a survey… conduct focus groups… visit senior centers? Resist the default option of focus groups to talk about the problem and instead design research to search for solutions to it.

No “Thank You”!

The Agitator

How many of us have watched focus groups where donors say: “I don’t want them wasting my donation on a thank you letter!”? We have met the Wizard of Oz, and not only is he just another poor slob, he wears no clothes! Here is a ‘must read’ blog post by Chuck English at Marketing That Works … regarding Thank You’s.

Stay Hungry, Stay Foolish

Nonprofit Marketing Blog

Jobs’ focus. Designing for what he intuitively felt people wanted rather than what they might state in focus groups. Walter Isaacson, who wrote the Steve Jobs biography , has a fascinating piece in the Harvard Business Review called “The Real Leadership Lessons of Steve Jobs. ” He notes many people have tried to draw management lessons from Jobs and his personality, but that the real lessons are to be drawn from what Jobs accomplished.

Jobs 15

The Sweet Spot of Cause Marketing

Cause Related Marketing

You can also use certain focus groups/ qualitative efforts like sorts and the like and get close. The graphic at left is a Venn diagram that describes cause marketing relationships between the usual three stakeholders; cause, company/brand and the consumer.

Vote on the Topic of the Next Free Webinar

Kivi's Nonprofit Communications Blog

July 12: Focus Groups and Surveys: Easy, Affordable Research for Nonprofit Marketers. You can pick the topic of our next free webinar. There are four choices, and here is the current leaderboard: Creating a Quick and Dirty Marketing Plan (39%).

Read the Book: On Social Marketing and Social Change

Social Marketing and Social Change

If there is a theme to this collection, it is that social marketers need to stop thinking about passive audiences, or persons they invite to focus groups, and seek to understand them and know them as people first who have as much to contribute to what we do as the so-called experts.

A Honey of a Cause-Related Marketing Campaign

Cause Related Marketing

Try as I might I can’t imagine the focus group that suggested Haagen-Dazs’ fun and creative campaign cause-related marketing to save the American honey bee.You’ve probably seen it.

What Skills Should a Communications Team Have?

Kivi's Nonprofit Communications Blog

This can include everything from what we often call “listening” in social media , to doing surveys and focus groups throughout the year, to making sure that your databases are set up to easily segment your mailing lists, to watching analytics on your website, email marketing, Facebook, etc. Providing that focus — and helping other team members adjust as needed — should be someone’s specific responsibility. Can you help me answer this question?

Team 16

Coca-Cola Fundraising

The Agitator

Part wit, part iconoclast, almost always spot on, Jeff is merciless on much of the foolishness – branding studies, focus groups, ‘creative’ advertising, laborious organization-centered copy – that destroys effective fundraising.

Coca-Cola Fundraising

The Agitator

Part wit, part iconoclast, almost always spot on, Jeff is merciless on much of the foolishness – branding studies, focus groups, ‘creative’ advertising, laborious organization-centered copy – that destroys effective fundraising.

5 Fictions About Social Media for Public Health and Healthcare

Social Marketing and Social Change

There are also circumstances in which public health people believe that there are groups who are not involved with social media. Fiction #3: Health behaviors are the focus of our social media effort s.

USF Field School on Social Marketing

Social Marketing and Social Change

Class sessions will combine didactic presentations with group discussions and in-class exercises. Focus Group Research Strategies with Dr. Richard Krueger. This course is an intensive overview of focus group procedures in the public and non-profit environment. Attention will be placed on question development, moderator skills, analysis strategies and planning critical logistical details of focus group interviews, and analyzing results of focus group interviews.

Insanely Simple Lessons for Nonprofits

A. Fine Blog

What he observed and participated in was a ridiculously simple system of decision making driven by Jobs with no standing committees, no regular meetings, and my favorite part, no focus groups for ads!