What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?

iMarketSmart

Instead, why not invite longtime donors, volunteers, board members (or any other group) to participate in a focus group? . That’s an offer that focuses on your supporters’ emotions rather than the transactional aspects of their legacy gifts. Then you should be transparent about the purpose of the focus group. And, finally, give them a survey after the focus group to see if they are interested in making such a gift.

The 3 Buckets of Donor Engagement

iMarketSmart

Author and consultant Susan Howlett says, “We spend too much time asking people for money and not enough time engaging people deeply in our work.”

How Can You Measure Your Nonprofit’s Marketing Success?

Kivi's Nonprofit Communications Blog

How to use tools like surveying, focus groups, online monitoring, and more. Ever feel like you are just sort of flailing around at work , trying every last “best practice” and hoping you are somehow reaching who you want to reach?

What Russian Troll Farms Can Teach Nonprofits About Social Media Marketing

J Campbell Social Marketing

On Facebook alone, an estimated 126 million Americans may have been exposed to material the group produced! There is no question of the despicable, evil nature and intent of the Internet Research Group. 2) They were laser-focused on message.

Getting People to Take Your Online Survey

Kivi's Nonprofit Communications Blog

Sarah Durham of Big Duck is presenting this week’s webinar, Focus Groups and Surveys: Easy, Affordable Research for Nonprofit Marketers , on Tuesday, July 12 at 1 pm Eastern (10 am Pacific). Join us for Focus Groups and Surveys: Easy, Affordable Research for Nonprofit Marketers.

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How Relevant Are You?

Kivi's Nonprofit Communications Blog

We have moved well beyond trying to reach “everyone” or the “general public” and focus our messaging on specific groups or types of people. Using many different communications channels (online, offline, in person) and tools (survey, focus groups, polls, social media comments, etc.), Relevant messaging is the difference between successful content marketing and background noise in your reader’s inbox.

Direct Mail Appeal + Online Response

The Agitator

” As it turns out, the statement wasn’t supported with any specific data, but I’ll admit that it’s true for my focus group of me. It must be National Infographic Week.

Audience Research: Where to Find Polls and Survey Data

Kivi's Nonprofit Communications Blog

Now’s the fun part: learning more about the groups of people who really are most important to your success. You can and should do some original research via surveys, interviews, and informal focus groups with people on your lists (which I talk about in Chapter 3 of my book ). You’ve accepted that “the general public” is not a target audience. Congratulations!

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How a Little Communications Research Can Yield Big Results

Kivi's Nonprofit Communications Blog

Our team blends methods from cultural anthropology, such as in-depth interviews, with analytics and traditional marketing and PR methods – think focus groups, media analysis, and message testing. Beth Hallowell.

A Honey of a Cause-Related Marketing Campaign

Cause Related Marketing

Try as I might I can’t imagine the focus group that suggested Haagen-Dazs’ fun and creative campaign cause-related marketing to save the American honey bee.You’ve probably seen it.

How to Plan a New Website Without Your Head Exploding

Kivi's Nonprofit Communications Blog

We did most of the research internally to save money, including focus groups, SEO/keyword research, etc. Once that is done, we’ll be able to see the site as a whole, make adjustments from there, test internally and with focus groups, and when ready, move on to launch.

The Empathy Link in Social Marketing

Social Marketing and Social Change

The struggle I often see in social marketing research is over how many questions can be fitted into an interview session or focus group guide. As it turned out, this young woman had met the age eligibility for the focus group but was a ninth grader.

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When To Give Up On A Donor?

The Agitator

From too many donor focus groups, I’ve carried away the observation that a startling number of donors don’t even know they’re donors — that is, donors to the specific cause or charity that has them under the lens that particular evening. I’ve had two experiences that make me question when to give up on a non-responsive donor or member.

Vote on the Topic of the Next Free Webinar

Kivi's Nonprofit Communications Blog

July 12: Focus Groups and Surveys: Easy, Affordable Research for Nonprofit Marketers. You can pick the topic of our next free webinar. There are four choices, and here is the current leaderboard: Creating a Quick and Dirty Marketing Plan (39%).

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USF Field School on Social Marketing

Social Marketing and Social Change

Class sessions will combine didactic presentations with group discussions and in-class exercises. Focus Group Research Strategies with Dr. Richard Krueger. This course is an intensive overview of focus group procedures in the public and non-profit environment. Attention will be placed on question development, moderator skills, analysis strategies and planning critical logistical details of focus group interviews, and analyzing results of focus group interviews.

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Why people give

Get Fully Funded

They want to belong to a group. You can do this in lots of different ways like using a written or online survey, a focus group, or simply asking in person. People give for all kinds of reasons. Most new or inexperienced fundraisers believe that people give for the tax benefit. Usually, that’s one of the last reasons why someone gives. Here are some of the most common reasons for giving: • They want to help someone. They feel moved by someone’s story.

Want Better Payoffs From Your Donor Communication? Start Customizing It

Kivi's Nonprofit Communications Blog

Lapsed donors with a high giving history need more attention through personal letters, phone calls by senior staff or Board members, and if time permits, personal visits and focus group study. Somya Qureshi.

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Marketers from Mars

The Agitator

To put it another way, marketers must avoid being a focus group of one. At the same time, we also caution about being a “focus group of one” Make the effort to understand where on the adoption curve your audience is. I just read this report from ExactTarget — Marketers from Mars — which underscored for me how marketers, including fundraisers, can get too far out in front of their audiences.

Concept Testing: The Most Important Step for Social Marketing Research

Social Marketing and Social Change

As I described it in my book , concept testing is the phase of research “in which options for the target behavior and its associated value of benefits are validated among members of the priority group” (p.

Strategic Communications Planning for Nonprofits—Step Three: Audience research and messages

ImpactMax

You do research—either directly with audience members (surveys, interviews, or focus groups) or through online resources (like those listed below) that can help you draw a more generalized picture of your target markets. Flickr/3fold.

Coming Up Next in the Webinar Series

Kivi's Nonprofit Communications Blog

July 28 : Focus Groups and Surveys: Easy, Affordable Research for Nonprofit Marketers, featuring Sarah Durham (registration opening soon).

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9 Tips for Creating an Editorial Calendar Chock Full of What Your Community Wants

Kivi's Nonprofit Communications Blog

Conduct a survey, do a focus group and evaluate your analytics. Diane Greenhalgh. Diane Greenhalgh joins us again with some more great ideas on creating content for your nonprofit. Guest Post by Diane Greenhalgh of the Pulmonary Hypertension Association.

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

July 12: Focus Groups and Surveys: Easy, Affordable Research for Nonprofit Marketers. Another Friday, another round of Mixed Links – good stuff for nonprofit communicators! Let me start with a little request. I need your help deciding the topics for our fall schedule.

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Get Involved in AFP

A Small Change

These kinds of groups have been a great encouragement to me when the economy makes work more difficult, or just to chat about everyday frustrations and joys in fundraising. If you are already involved and are not benefiting from networking or connecting with fellow professionals join a committee or focus group. Do you have the Association of Fundraising Professionals (AFP) in your community?

Service Design for Social Marketers: A Webinar

Social Marketing and Social Change

Designers strive to develop empathy for the people they wish to serve - to understand their lives beyond the numbers from surveys or the comments from focus groups.

4 Easy Ways to Get Closer & Boost Action

Getting Attention

These insights enable you to focus in on what’s important or interesting to both of you, and how best to keep in touch via a commonly-used channel (social, mobile, text, mail) at a receptive time.

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Go Noles? No Goes?

JCA Insights

A small focus group would have quickly pointed out the user experience deficiencies to the FSU IT and design team. This post describes 15 hours of my life between Dec. 13 at 7:30 p.m. and Dec. 14 at 10:30 a.m. Let me start by saying I am a Florida State Seminole.

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Why Everyone Needs Marketing Skills

Social Marketing and Social Change

By being trained in customer analysis, focus groups, and audience alignment, you’ll start to learn how to really listen to what your priority groups and stakeholders want.

How to Define Your Target Audience: Is Your Nonprofit a Match for Your Community?

Fundraising 123

Many nonprofits make the mistake of trying to get the people they want to reach to think exactly like them, when they really should focus on getting people to take action by understanding their audiences better.

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4 Doable Ways to Get Closer & Boost Action

Getting Attention

These insights enable you to focus in on what’s important or interesting to both of you, and how best to keep in touch via a commonly-used channel (social, mobile, text, mail) at a receptive time.

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Maximizing Your Messaging in Cause Marketing Campaigns

Cause Related Marketing

tagline, but I’ll bet it either tested well with women or came up during a focus group.

The Gmail Promotions Tab – stop whining and get back to work

Sea Change Strategies

A couple decades ago when I was first learning how to do focus groups, I worked for a think tank that worked on urgent policy issues. During these groups with concerned American, every time we’d be discussing Sandinistas or nukes in Pakistan or the budget deficit, if anyone happened to mention their favorite coffee brand or a movie they saw recently, the group would hurl itself down that conversational side street.

The Sweet Spot of Cause Marketing

Cause Related Marketing

You can also use certain focus groups/ qualitative efforts like sorts and the like and get close. The graphic at left is a Venn diagram that describes cause marketing relationships between the usual three stakeholders; cause, company/brand and the consumer.

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How to destroy your fundraising program in 45 minutes with little more than a one-way mirror and sandwiches

Donor Power Blog

Here's my column in this month's FundRaising Success magazine, Nonprofit Fun With Focus Groups. Teaser: This [piece of direct mail] is stupid and ugly. Nobody’s going to respond to it. Anyone who would is a philistine, a terrorist and a traitor to America. I challenge anyone who disagrees with me to a fight! Right here and now

Shifting from Problem Describers to Solution Seekers

Social Marketing and Social Change

What questions would you ask them… would you want to do a survey… conduct focus groups… visit senior centers? Resist the default option of focus groups to talk about the problem and instead design research to search for solutions to it.

Passing The Plate Among the Religious

Cause Related Marketing

Many individual religious organizations I’ve worked with are shocked when, in focus groups, their donors start talking about how much they give to Juvenile Diabetes, Arbor Foundation, or Red Cross.”

The Best of Social Marketing in 2016

Social Marketing and Social Change

We aimed to review evidence of the effectiveness of social marketing in low- and middle-income countries, focusing on major areas of investment in global health: HIV, reproductive health, child survival, malaria and tuberculosis.

Exercise: Would you pass the bulls eye test?

Sea Change Strategies

These are the groups that you are most loyal to and will give to regardless of economic climate, changes in your professional life or life stage. Now chart out the rest of the groups — and put the groups you are least loyal to further out near the periphery of the bulls eyes. (4) This is an exercise Sea Change frequently conducts during focus groups with donors. Here’s a fun little exercise to try. (1)

Why Everyone Needs Marketing Skills

Social Marketing and Social Change

By being trained in customer analysis, focus groups, and audience alignment, you’ll start to learn how to really listen to what your priority groups and stakeholders want.

Why Donor Opinions Could Steer You Wrong

The Agitator

Likewise, if you have a survey audience –or, worse, a focus group– and ask them if they want lower-priced products, they will say yes. It’s not their fault; it could be yours. On Monday, Roger talked about the multitude of sins committed in the Charity Commission report.

Concept Testing: The Most Important Step for Social Marketing Research

Social Marketing and Social Change

As I described it in my book , concept testing is the phase of research “in which options for the target behavior and its associated value or benefits are validated among members of the priority group” (p.

Marketing Plan Workshop Early Bird Registration Ends Tomorrow

Kivi's Nonprofit Communications Blog

If you’ve been thinking about attending the Total Focus Marketing Plan Workshop that Nancy Schwartz and I are presenting in October, you’ll save $100 if you go ahead and register now. Workshop registration is limited to a small group (a maximum of 40 in D.C.

How Well Do They Know You?

The Agitator

There are numerous ways nonprofit marketers can gather this intelligence — surveys, focus groups, analysis of donor-initiated contacts and comments (e.g., Just how good, how accurate, how positive (or not) is the perception your donors have of your organization? call-ins, emails, letters, content entered on social media sites, testimonials), and, of course, the acid test — retention rates.