Mixed Links for Nonprofit Communicators – February 22, 2019

Kivi's Nonprofit Communications Blog

If you are having trouble with survey or focus group results translating to success in the real world, read The Treachery of Surveys. The Depot. Auburn, AL Happy Friday, good people. Do you want the best articles, posts, tips, and more from around the world of marketing and fundraising?

Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

The best bet is to start small, work with a focused group of ambassadors willing to help you share your best content and your most compelling stories, and build an audience online before launching your campaign. People don’t trust institutions.

What to do instead of the crusty old estate planning seminars you run hoping to generate planned gifts?


Instead, why not invite longtime donors, volunteers, board members (or any other group) to participate in a focus group? . That’s an offer that focuses on your supporters’ emotions rather than the transactional aspects of their legacy gifts. Then you should be transparent about the purpose of the focus group. And, finally, give them a survey after the focus group to see if they are interested in making such a gift.

The 3 Buckets of Donor Engagement


Author and consultant Susan Howlett says, “We spend too much time asking people for money and not enough time engaging people deeply in our work.”

Donors 141

How Can You Measure Your Nonprofit’s Marketing Success?

Kivi's Nonprofit Communications Blog

How to use tools like surveying, focus groups, online monitoring, and more. Ever feel like you are just sort of flailing around at work , trying every last “best practice” and hoping you are somehow reaching who you want to reach?

Getting People to Take Your Online Survey

Kivi's Nonprofit Communications Blog

Sarah Durham of Big Duck is presenting this week’s webinar, Focus Groups and Surveys: Easy, Affordable Research for Nonprofit Marketers , on Tuesday, July 12 at 1 pm Eastern (10 am Pacific). Join us for Focus Groups and Surveys: Easy, Affordable Research for Nonprofit Marketers.

Survey 270

14 Tips for Making Your Nonprofit Email More Effective

Fundraising 123

billion email sets from MailChimp , ran three focus groups, and did a survey to come to his conclusions about the best email marketing practices. " Zarella found from his focus groups that people tend to think of email as "homework" and set up a schedule to handle it.

What Russian Troll Farms Can Teach Nonprofits About Social Media Marketing

J Campbell Social Marketing

On Facebook alone, an estimated 126 million Americans may have been exposed to material the group produced! There is no question of the despicable, evil nature and intent of the Internet Research Group. 2) They were laser-focused on message.

A Honey of a Cause-Related Marketing Campaign

Cause Related Marketing

Try as I might I can’t imagine the focus group that suggested Haagen-Dazs’ fun and creative campaign cause-related marketing to save the American honey bee.You’ve probably seen it.

How to Plan a New Website Without Your Head Exploding

Kivi's Nonprofit Communications Blog

We did most of the research internally to save money, including focus groups, SEO/keyword research, etc. Once that is done, we’ll be able to see the site as a whole, make adjustments from there, test internally and with focus groups, and when ready, move on to launch.

The Empathy Link in Social Marketing

Social Marketing and Social Change

The struggle I often see in social marketing research is over how many questions can be fitted into an interview session or focus group guide. As it turned out, this young woman had met the age eligibility for the focus group but was a ninth grader.

Link 91

Vote on the Topic of the Next Free Webinar

Kivi's Nonprofit Communications Blog

July 12: Focus Groups and Surveys: Easy, Affordable Research for Nonprofit Marketers. You can pick the topic of our next free webinar. There are four choices, and here is the current leaderboard: Creating a Quick and Dirty Marketing Plan (39%).

Free 173

How Relevant Are You?

Kivi's Nonprofit Communications Blog

We have moved well beyond trying to reach “everyone” or the “general public” and focus our messaging on specific groups or types of people. Using many different communications channels (online, offline, in person) and tools (survey, focus groups, polls, social media comments, etc.), Relevant messaging is the difference between successful content marketing and background noise in your reader’s inbox.

How a Little Communications Research Can Yield Big Results

Kivi's Nonprofit Communications Blog

Our team blends methods from cultural anthropology, such as in-depth interviews, with analytics and traditional marketing and PR methods – think focus groups, media analysis, and message testing. Beth Hallowell.

USF Field School on Social Marketing

Social Marketing and Social Change

Class sessions will combine didactic presentations with group discussions and in-class exercises. Focus Group Research Strategies with Dr. Richard Krueger. This course is an intensive overview of focus group procedures in the public and non-profit environment. Attention will be placed on question development, moderator skills, analysis strategies and planning critical logistical details of focus group interviews, and analyzing results of focus group interviews.

Tampa 43

Why people give

Get Fully Funded

They want to belong to a group. You can do this in lots of different ways like using a written or online survey, a focus group, or simply asking in person. People give for all kinds of reasons. Most new or inexperienced fundraisers believe that people give for the tax benefit. Usually, that’s one of the last reasons why someone gives. Here are some of the most common reasons for giving: • They want to help someone. They feel moved by someone’s story.

Direct Mail Appeal + Online Response

The Agitator

” As it turns out, the statement wasn’t supported with any specific data, but I’ll admit that it’s true for my focus group of me. It must be National Infographic Week.

Coming Up Next in the Webinar Series

Kivi's Nonprofit Communications Blog

July 28 : Focus Groups and Surveys: Easy, Affordable Research for Nonprofit Marketers, featuring Sarah Durham (registration opening soon).

August 173

Want Better Payoffs From Your Donor Communication? Start Customizing It

Kivi's Nonprofit Communications Blog

Lapsed donors with a high giving history need more attention through personal letters, phone calls by senior staff or Board members, and if time permits, personal visits and focus group study. Somya Qureshi.

Custom 283

Concept Testing: The Most Important Step for Social Marketing Research

Social Marketing and Social Change

As I described it in my book , concept testing is the phase of research “in which options for the target behavior and its associated value of benefits are validated among members of the priority group” (p.

Strategic Communications Planning for Nonprofits—Step Three: Audience research and messages


You do research—either directly with audience members (surveys, interviews, or focus groups) or through online resources (like those listed below) that can help you draw a more generalized picture of your target markets. Flickr/3fold.

Nonprofit Academy Lifetime 2019 Membership Special!

Fundraising Coach

creating a fundraising plan, sample case statements, examples of gift range calculators, fundraising audits, board assessments, wording for web sites, and questions to ask in a focus group. Leading and funding a nonprofit is surprisingly hard. You got into the work to do good.

9 Tips for Creating an Editorial Calendar Chock Full of What Your Community Wants

Kivi's Nonprofit Communications Blog

Conduct a survey, do a focus group and evaluate your analytics. Diane Greenhalgh. Diane Greenhalgh joins us again with some more great ideas on creating content for your nonprofit. Guest Post by Diane Greenhalgh of the Pulmonary Hypertension Association.

4 Easy Ways to Get Closer & Boost Action

Getting Attention

These insights enable you to focus in on what’s important or interesting to both of you, and how best to keep in touch via a commonly-used channel (social, mobile, text, mail) at a receptive time.

CRM 175

Mixed Links for Nonprofit Marketers

Kivi's Nonprofit Communications Blog

July 12: Focus Groups and Surveys: Easy, Affordable Research for Nonprofit Marketers. Another Friday, another round of Mixed Links – good stuff for nonprofit communicators! Let me start with a little request. I need your help deciding the topics for our fall schedule.

Link 191

4 Doable Ways to Get Closer & Boost Action

Getting Attention

These insights enable you to focus in on what’s important or interesting to both of you, and how best to keep in touch via a commonly-used channel (social, mobile, text, mail) at a receptive time.

CRM 167

When To Give Up On A Donor?

The Agitator

From too many donor focus groups, I’ve carried away the observation that a startling number of donors don’t even know they’re donors — that is, donors to the specific cause or charity that has them under the lens that particular evening. I’ve had two experiences that make me question when to give up on a non-responsive donor or member.

Get Involved in AFP

A Small Change

These kinds of groups have been a great encouragement to me when the economy makes work more difficult, or just to chat about everyday frustrations and joys in fundraising. If you are already involved and are not benefiting from networking or connecting with fellow professionals join a committee or focus group. Do you have the Association of Fundraising Professionals (AFP) in your community?

Service Design for Social Marketers: A Webinar

Social Marketing and Social Change

Designers strive to develop empathy for the people they wish to serve - to understand their lives beyond the numbers from surveys or the comments from focus groups.

Go Noles? No Goes?

JCA Insights

A small focus group would have quickly pointed out the user experience deficiencies to the FSU IT and design team. This post describes 15 hours of my life between Dec. 13 at 7:30 p.m. and Dec. 14 at 10:30 a.m. Let me start by saying I am a Florida State Seminole.

Marketers from Mars

The Agitator

To put it another way, marketers must avoid being a focus group of one. At the same time, we also caution about being a “focus group of one” Make the effort to understand where on the adoption curve your audience is. I just read this report from ExactTarget — Marketers from Mars — which underscored for me how marketers, including fundraisers, can get too far out in front of their audiences.

How to Define Your Target Audience: Is Your Nonprofit a Match for Your Community?

Fundraising 123

Many nonprofits make the mistake of trying to get the people they want to reach to think exactly like them, when they really should focus on getting people to take action by understanding their audiences better.

Target 132

Maximizing Your Messaging in Cause Marketing Campaigns

Cause Related Marketing

tagline, but I’ll bet it either tested well with women or came up during a focus group.

Why Everyone Needs Marketing Skills

Social Marketing and Social Change

By being trained in customer analysis, focus groups, and audience alignment, you’ll start to learn how to really listen to what your priority groups and stakeholders want.

The Sweet Spot of Cause Marketing

Cause Related Marketing

You can also use certain focus groups/ qualitative efforts like sorts and the like and get close. The graphic at left is a Venn diagram that describes cause marketing relationships between the usual three stakeholders; cause, company/brand and the consumer.

Spot 154

The Gmail Promotions Tab – stop whining and get back to work

Sea Change Strategies

A couple decades ago when I was first learning how to do focus groups, I worked for a think tank that worked on urgent policy issues. During these groups with concerned American, every time we’d be discussing Sandinistas or nukes in Pakistan or the budget deficit, if anyone happened to mention their favorite coffee brand or a movie they saw recently, the group would hurl itself down that conversational side street.

How to destroy your fundraising program in 45 minutes with little more than a one-way mirror and sandwiches

Donor Power Blog

Here's my column in this month's FundRaising Success magazine, Nonprofit Fun With Focus Groups. Teaser: This [piece of direct mail] is stupid and ugly. Nobody’s going to respond to it. Anyone who would is a philistine, a terrorist and a traitor to America. I challenge anyone who disagrees with me to a fight! Right here and now

Shifting from Problem Describers to Solution Seekers

Social Marketing and Social Change

What questions would you ask them… would you want to do a survey… conduct focus groups… visit senior centers? Resist the default option of focus groups to talk about the problem and instead design research to search for solutions to it.

Passing The Plate Among the Religious

Cause Related Marketing

Many individual religious organizations I’ve worked with are shocked when, in focus groups, their donors start talking about how much they give to Juvenile Diabetes, Arbor Foundation, or Red Cross.”

What Book Has Changed Your (Professional) Life?

Getting Attention

I’m hosting the May Nonprofit Blog Carnival, and on May 31 my blog post will feature links and summaries to the best of. Here’s the theme, and how you can submit your post. I’m also interested in hearing responses from the Getting Attention community; just share your recommendation here.

Vendor 221

The Best of Social Marketing in 2016

Social Marketing and Social Change

We aimed to review evidence of the effectiveness of social marketing in low- and middle-income countries, focusing on major areas of investment in global health: HIV, reproductive health, child survival, malaria and tuberculosis.

How To Tell a Powerful Fundraising Story

Fundraising Coach

They'll never tell you this in a focus group or survey, but make this switch and watch their giving increase. We've all heard that science proves stories are more powerful than statistics.

How To 103

Marketing Plan Workshop Early Bird Registration Ends Tomorrow

Kivi's Nonprofit Communications Blog

If you’ve been thinking about attending the Total Focus Marketing Plan Workshop that Nancy Schwartz and I are presenting in October, you’ll save $100 if you go ahead and register now. Workshop registration is limited to a small group (a maximum of 40 in D.C.