How to Choose a PR Firm for Your Nonprofit

Kivi's Nonprofit Communications Blog

An outside firm can use its experience in media relations to help you identify key messages and execute a campaign that will help explain your new plan to your target audiences. But how can you make sure you find a firm or individual who won’t waste your time or squander your money?

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How to discover planned gifts using interns because you can’t afford a telemarketing firm


The last question is the most important one; ask “Many of our supporters have expressed interest in leaving a gift to _ in their will to benefit future generations. The post How to discover planned gifts using interns because you can’t afford a telemarketing firm appeared first on MarketSmart | . Make sure the intern cares about your mission.

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How to use a blog to generate planned gifts.


But how are nonprofits using blogs to generate planned gifts? Let me know if I’m wrong about this, but I think it’s safe to say that we are the first firm to develop a new blog for a non-profit with a serious strategy for planned giving lead generation and cultivation.

How to use a blog to generate planned giving gifts.


But how are nonprofits using blogs to generate planned gifts? Let me know if I’m wrong about this, but I think it’s safe to say that we are the first firm to develop a new blog for a non-profit with a serious strategy for planned giving lead generation and cultivation.

4 great reasons to hire a capital campaign consultant


Fundraising Lead Generation strategy capital campaign consultant capital campaign consulting firms capital campaign plan charity blog nonprofit operations advice nonprofit tips reasons to hire a fundraising consultantLarge amounts of money are at stake. This might be the largest amount of money your organization will ever raise. Getting an experienced consultant onboard will increase your chances of success exponentially. Time is of the essence.

The 8 Core Components of Engagement Fundraising and Why You Desperately Need Them


Of course, right now MarketSmart is the only technology firm that offers these kinds of technologies to support the fundraising sector. Lead generation efforts. . At this stage, it is important to recognize that the most important part of any lead generation effort is your approach.

Why I don’t cry foul when I hear how much money sits in DAFs


Our clients get a growing number of DAF gifts each year because: We (my firm and they) remind their donors to disperse the money (i.e.- Fundraising Lead Generation charity charity blog post DAFs donor advised funds donor advised funds strategyAl Cantor is great. He’s a tiger.

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3 questions to ask before you spam, spray and pray


I know a fundraising firm that charged a nonprofit $360,000 last year for their digital services yet their spam efforts only resulted in $126,843. Fundraising strategy best practices for fundraising charity blog cultivation for major gifts cultivation for planned giving donor cultivation email spam bot fundraising tips messages example Philanthropy spam spam email address spam email example spam email generator spam email sign up stop spam email what is spam mail in gmail

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Why failing to focus on major and planned gifts can be so dangerous


Why not increase investment in generating referrals from major donors instead? Greenfield, once wrote in one of his books that it costs only pennies on the dollar to generate major and planned gifts.

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How MarketSmart Works With Partners


So, today I thought I’d explain how we work with consultants, consulting firms, direct marketing agencies, CRM software companies and others. First, it’s important to recognize that there’s a myriad of service firms available to help nonprofits. Having said that, it’s important to recognize that we are not a consulting firm. Also, we are not a direct mail firm or printer.

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EveryAction Acquires DonorTrends


The acquisition empowers EveryAction’s clients to raise more money and furthers EveryAction’s strategy of bringing innovation in revenue generation to its SaaS products. “We We help fundraisers generate more revenue today and thrive in a data driven future.

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What to do with wealth screened data that’s “sitting on the shelf” unused


My firm doesn’t provide that service but there are plenty that can help you to determine who among your donors has the capacity to give more. BASICALLY, SURVEYS HELP YOU GENERATE HIGHLY QUALIFIED LEADS! Wealth screening your data is a good idea! But here’s what fundraisers tell me they felt once they got the wealth screened data: They felt that they got too much data. The data was overwhelming. The data lacked prioritization (they didn’t know who to call first).

The Ultimate Question

Cause Related Marketing

Using Customer Satisfaction to Find DonorsI sat in on a very interesting presentation last week at the Wasatch Online Marketers Association (WOMA) by Ryan Davies of Progrexion, a multi-disciplinary marketing and marketing research firm with offices in San Francisco and Utah.One of Progrexion’s house specialties is customer satisfaction surveys, one of the more dreary (if necessary) parts of.

Are You Getting Your Fundraising Advice From Lawyers?


For some strange reason over several decades, too many planned giving marketing firms and too many nonprofit planned giving departments were filled with lawyers. How in the world did this happen? Why was it ever allowed? Who first accepted this?

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Why Your Nonprofit Should Start A Social Media Ambassador Program

J Campbell Social Marketing

Most shockingly, the firm has been doing this same report every year for 18 years, and has never before recorded such a steep decrease in trust. Digital marketing expert Jay Baer found that 92% of consumers trust user-generated content and word-of-mouth suggestions more than advertising.

Fundraisers – You’re Missing the Point of Social Media Fundraising

J Campbell Social Marketing

I happen to believe firmly in the power of digital tools to build movements. The younger generations don’t even remember a world without social media.

The Most Incredibly Disregarded Solution for Custom Research Paper


In order to generate a powerful and terrific faculty term paper, you need to create an attempt do exhaustive research on and enclosing the topic which you ought to exhibit. If you require advice about research paper, then you can not do better than trying it with all our online firm.

The presence of children does not affect whether or not someone would consider a gift in their will or estate.


Often my firm will conduct unscientific donor surveys to generate planned giving leads for our clients. Remember, we are not a statistical research firm— just a marketing team crunching some numbers. Donors without children make the best planned giving prospects. Right? Well, I’m not so sure right now. I decided to compile some data from a bunch of the responses and see what I could find. After some digging, this whopper popped out at me.

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Make It Easy to Spread the Word (Case Study)

Getting Attention

Asks—clearly and directly—for my help in spreading the word to generate more submissions. So go ahead and ask your donors, volunteers, friends, colleague organizations, even staff and freelancers/firms.

How to increase the likelihood that your major or legacy donor prospects will engage in a meaningful conversation with you by 700%


companies to see how quickly they followed up on web-generated leads. What they found was alarming considering the astronomical amounts of resources that private-sector businesses spend on generating leads. Follow-up failure. Follow-up failure is prevalent in every business category around the world. In 2011, the Harvard Business Review studied 2,241 U.S.

Government Videos Wiki List Experiment

Public Sector Marketing 2.0

Some are made in-house , some by professional firms. Some are entirely computer generated and/or animated, others include filming actual people. Some are original concepts , others have been modelled on previously successful videos of other firms.

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Revealed! The Secret Ingredient For Email Marketing

The Agitator

According to Mediapost reporting on a study by Yesmail , emails seent on Saturdays generate 60% higher-than-average conversion rates. The secret ingredient? Weekends!

What #SaveMarketBasket Can Teach Nonprofits About Social Media & Inspiring Passion

J Campbell Social Marketing

They are not run by a PR or social media firm, but by actual employees. 4) Inspire user-generated content. Content generated by your online community is the holy grail!

Want to get a $1 million dollar donation? Here’s how:


Coutts is one of the world’s oldest banks and wealth management firms located in Scotland. Here are their bullet-points (straight out of the report) for generating $1 million+ donations.

Joe Rogan, true crime, and the 2nd podcasting revolution

Public Sector Marketing 2.0

This is simply not possible in most quick consumption and network news formats due to their firm time constraints (televised political debates being the prime example). In 2007 I subscribed to and became a regular listener of my first podcast, Mitch Joel’s Six Pixels of Separation.

Want more planned gifts? Focus on why not how


I have a lot of issues with these firms. For decades these firms have been telling fundraisers they need these sites when that has never necessarily been true. Most of the messages that focus on how to make a planned gift should come at the stage of the consideration process after awareness has been aroused, interest has been generated, and desire has been built. Alternatively, why communications help arouse awareness, generate interest, and build desire.

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Videos Boost E-Purchases. And Donations?

The Agitator

The first is from Liveclicker, an e-commerce firm whose clients generate more than 12.5 One item on my short ‘To do’ list for 2015 was mastering the use of online video. Here are some recent studies indicating why that is important. million video plays per quarter. In a survey of their clients, 88% reported an increase in conversion rates when video product pages were offered, compared to non-video pages.

Buy an Essay Explained


Possessing an review of the basis of the company is going to allow you to decide if placing an order with the firm may possibly be an asset or a liability. great and superior high quality writing firm out of a myriad which you can get online.

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7 More 2013 Nonprofit Marketing Trends That Impact YOU—Part 3

Getting Attention

If the various branches of the US military can participate, so can your firm. It’s vital for lead generation, and for motivating action. 2013 should see a rise in content creation service firms and consultants. 2013 Trends Part One and Part Two.

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Cause Marketing Gamification Targeted to Casual Online Game-Players

Cause Related Marketing

Each game played generates about a penny in advertising revenue, which is split between your charity, Arkadium and GoodGames. GoodGames is from the same company that brought us GoodSearch, GoodShop, and GoodDining, which together have generated a little bit less than $10 million for affiliated causes. The GoodSearch search engine generates a penny for your cause when use it. GoodSearch’s search results are generated by Yahoo.

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Too much major and legacy gift fundraising is focused on HOW when it should be focused on WHY.


It makes perfect sense that these vendors focus on the how stage because most of the so-called marketing firms in the sector are led by lawyers and estate planners. What the heck am I talking about?

Create a Thank You Experience for Your Donors

Ann Green

Put all the tax deductable information after your message or in the automatically generated thank you email. Just because your thank you email is automatically generated, doesn’t mean it needs to sound like it was written by a robot.

How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

Kivi's Nonprofit Communications Blog

Facing public pressure, the university’s president has since resigned — and CDI has helped lead a larger discussion about the issues surrounding low-income and first-generation college students. It’s more difficult than ever for nonprofits to get media coverage.

Get More from Your Donor Database

Getting Attention

Good data in generates value out, no matter what database solution you use. what you want to do) that are beyond the capabilities of the starter pack, and start figuring out how to get the expertise you need to bring them to life via a consultant, firm or hire.

Name Creation/Change Guidance: Case Study—Part 2

Getting Attention

Their findings were vital, highlighting the ideal approach and skillset for communications firm we would choose to guide us through the balance of the process. How a Nonprofit Name Change Generated Attention and Momentum (Case Study). Part 1: Name Change Why, When & Hows.

Stop Approaching Public Relations Like It’s 2007

Kivi's Nonprofit Communications Blog

Today’s nonprofit has the opportunity to become its own news service — generating content, connecting with supporters, and getting supporters to speak on your behalf through social media, blogs, e-mail newsletters, and other digital channels. Peter Panepento.

5th Grade Book Summary – Is it a Scam?


Every business needs to own a firm program, along with a conference center isn’t a exclusion. Or you might generate your merchandise in various spots and offer it entirely online. With no procedure and framework in place, a firm may make decisions with imperfect experience, overlooking investigation and also a absence of mapping to strategic goals, etc., The Most Popular 5th Grade Book Summary.

Interview with Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising”

Non Profit Marketing 360

NPM360 : In the 17 years since you began the firm, what kind of changes have you seen in how nonprofits approach marketing? Once it was clear that it was a book, I hoped that the book would be a useful tool for nonprofits that could never afford to hire a firm like Big Duck.

Preparation Pays: How to Create an Effective Media Briefing

Kivi's Nonprofit Communications Blog

My firm’s briefing memos follow a common format, which makes it easy for our team to generate them quickly (which is especially useful when you’re preparing for an interview that is being conducted on a short deadline). We generate short bios of the reporters, along with links to some of their recent stories so the subject can get a sense of who they are talking to and how they typically approach their work.

Chemical Lab Report


You could count on assist of our experienced pro academic publishing choices to generate sure that enrollees could pay attention to their research applying our assist, making it possible for them to be geared up every specific essay just in time and in just strict prerequisites placed with the teacher or professor. Freelance writers at our the optimal faculty formulating croping and enhancing suppliers get involved in just about every side of your essay. They lookup in depth hints.

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How to Work With a Social Media Consultant

J Campbell Social Marketing

I firmly believe in the “teach a man to fish” manifesto (rather than simply giving him a fish). Working with a social media consultant will generate a ton of ideas and yes, create a To Do list.

Part 2: Rebrand to Connect—Red Rover Tells All (Case Study)

Getting Attention

So we began by researching communications firms, solicited proposals and then selected a couple to present their proposals to us face-to-face. How a Nonprofit Name Change Generated Attention and Momentum (Case Study). Read Part One first.

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

This is great, but it often misses the low-hanging fruit and far less resource intensive element of the social channel, which is the act of researching and analyzing your audience using public data generated by these social tools.

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