9 mistakes to avoid in your appeal letter this fall

Wild Woman Fundraising

Why didn’t you make it more personalized to me? Or, failing some small amount of personalization, Why Not Lead with a Story ? I’m not an old person and it’s HARD TO READ! There was no personalization from the writer, either.

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Watch the fundraising objections fall to the floor

Fundraising Coach

The process was: The participants pictured someone on their “chicken list” - a person they were afraid to ask for a gift. As we started answering the objections, the objections started falling to the floor! And that’s when it hit us: the objections were - literally - falling away.

The secret behind year-end fundraising fall appeals

Fundraising Coach

Fall is upon us and that means year-end giving is right around the corner. Now for the person sitting in her office with no staff and only a few hours to devote to fundraising put that in place, what steps would you suggest so she can put this into place?”.

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Watch the fundraising objections fall to the floor

Fundraising Coach

The process was: The participants pictured someone on their “chicken list” - a person they were afraid to ask for a gift. As we started answering the objections, the objections started falling to the floor! And that’s when it hit us: the objections were - literally - falling away.

The 5 smartest things you can do for your fundraising this fall

Wild Woman Fundraising

So, what are 5 smartest things you could be doing this fall with your fundraising program? Chart every single fall and winter fundraising event you have on the wall, and start delegating different tasks so the events go smoothly. In person volunteers?

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Reader Questions: How to Personalize Thank you Letters?

Wild Woman Fundraising

How do you personalize all the thank you letters when you have 30 or more a day? Here’s one way to personalize your thank you letters without going insane. People who give $25-$50, get a different thank you letter with a personal note at the bottom. People who give above $50, get a personalized thank you note. Reader Questions: How to Personalize Thank you Letters? Hello! We are answering MORE fabulous reader questions today!

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An introduction to the DISC personality assessment

Fundraising Coach

personality assessment. It’s a 9+ minute segment taken from the middle of a keynote I delivered last fall at the Tonic Conference, a conference for leaders of grassroots charities in New Zealand. Love (Stewardship) new zealand personality social skills

Your Best Email Campaign Ever: 4 Steps to a Winning Strategy This Fall

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Say hello to a cost-effective, personalized solution: Email marketing. VIEW THE PRESENTATION OUTLINE HERE >> You have a scary dollar amount floating above your head. It's a daunting fundraising goal that seems to be edging further from you every day. As the economy continues to ebb and flow (recession, not a recession, recession. it's like watching a tennis match!), you wonder how you're going to effectively reach out to your supporters and reach your numbers.

Did you know that there’s no better time to ask for sponsorship than right now?

Wild Woman Fundraising

John Panarese, Executive Director, Animal Rescue League of Fall River, MA” “We are a grassroots organization doing our fifth fundraising event next year. One person asked, is it a live webinar that I’ll need to login to attend?

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What Your Sponsors REALLY Want: August 9th

Wild Woman Fundraising

You will learn how to articulate your value to sponsors on paper and in person. I am the first person in our organization of 20 years with the title fund developer–a lot of folks are counting on me. John Panarese, Executive Director, Animal Rescue League of Fall River, MA”. “We

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My Summer (Uh, I Mean Fall) Reading List

Marketing for Nonprofits

Here is my fall reading list. Occasionally, actually quite often, someone will refer to a family or person as dysfunctional. Who wants to read books about marketing on vacation anyway?) And you? What's on your nightstand?

Are you stuck on the fundraising treadmill?

Wild Woman Fundraising

However, where this HEDONIC TREADMILL really falls down is in our nonprofits. Image by melodramababs on Flickr. Have you ever had this happen to you? You are raising money like crazy. You raise $100,000. You raise $200,000. You raise $100,000 more with your event than the previous year.

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On a personal note: In support of leaning in

Nonprofit Marketing Blog

This week, I published a personal post on my LinkedIn blog. To me, the real art of the lean-in is admitting the fear of falling short on my own path and pushing onward anyway. I thought I’d share it here. I was asked by LinkedIn to post on the theme of “my best career mistake.” ” You can view the original post here. I welcome your reactions and thoughts.

On a personal note: A moment that shaped me

Nonprofit Marketing Blog

Because every person on that flight would be remembered for how they lived, not how they died. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. I posted this on LinkedIn this week and thought I would share it with you. I was asked to write about what inspires me.

Use Audience Personas to Connect & Convert (Case Study)

Getting Attention

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. Audience Research case study Make-A-Wish Nonprofit Communications nonprofit marketing personalization personas

A long overdue call to action on cyber-bullying

Public Sector Marketing 2.0

How this can affect you personally as a student (with examples). An explanation of basic monitoring techniques to track your name in real-time across the public internet (unfortunately text messaging does not fall under this realm).

Bring Yourself to Work? James Porter Does

Getting Attention

Do you bring yourself—with your passions, personal history, and personality—to work, or do you check “the real you” at the front door? James recently asked me (via email from his personal address) to donate to the END Fund in support of his participation in a marathon this June. For James, the personal is professional: Hi Nancy, When thinking through who to ask to support me, some of my fellow rockstar runners came to mind, including you! .

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Social Media Awareness That Works: S’mores in the Outdoors

Kivi's Nonprofit Communications Blog

A photo of Cataract Falls and the covered bridge located just beyond the falls was surprisingly popular – again I believe it is because people have great memories of that location. Julia Reich.

The Crisis Center with a Sense of Humor

Kivi's Nonprofit Communications Blog

Becci thought it made perfect sense to do it during the fall and to tie it into the classic Halloween prank as a way to draw attention to the campaign. Creative Ideas Fundraising Media Relations Nonprofit Communications Nonprofit Personality humor

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Are You in the Joy Business? Maybe You Should Be

Kivi's Nonprofit Communications Blog

I have to admit that I am a little depressed thinking about the upcoming fall fundraising season. ” Where can you add some joy to your marketing and fundraising this fall? I have to admit that I am a little depressed thinking about the upcoming fall fundraising season.

Bring Yourself to Work? James Porter Does

Getting Attention

Do you bring yourself—with your passions, personal history, and personality—to work, or do you check “the real you” at the front door? James recently asked me (via email from his personal address) to donate to the END Fund in support of his participation in a marathon this June. For James, the personal is professional: Hi Nancy, When thinking through who to ask to support me, some of my fellow rockstar runners came to mind, including you! .

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Death of movie rentals + Rise of cross-platform mobile messaging

Public Sector Marketing 2.0

fall of over 15% over the last few years). Personally I currently use WhatApp , which is the largest at the moment (over 10 billion messages per day ). Messages don’t fall under the “texting/SMS” category on your phone bill.

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How Do You Know When It’s Time to Re-Brand?

Kivi's Nonprofit Communications Blog

While OGF readies itself for this process, part of their re-branding has already occurred – a new name change – which will be officially announced later this fall. Clients love her team’s top-notch creative work combined with an affordable, personalized approach.

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Why should you tell a story in your cover letter?

Wild Woman Fundraising

Vanessa founded The Storytelling Non-Profit in 2012 to help not-for-profit organizations articulate their impact to donors in a new way, using narrative techniques to generate greater personal interest and accountability, thereby improving their fundraising success.

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You Can Save the Corporations

Wild Woman Fundraising

Or a person from their company on your board? That’s why companies should be falling over themselves to give to you. Are you looking for sponsorship for that next event? How altruistic of you! You could be SAVING THE COMPANY. YOU COULD BE SAVING THEIR BRAND. Seriously. You have no idea. Consumers are much more savvy these days. They don’t want to give their money to big corporate conglomerates that hurt the earth.

The Accidental Rebranding of Komen for the Cure

Kivi's Nonprofit Communications Blog

My personal beliefs are very clear and public. As one person on Twitter put it, just crickets. Let’s see how they handle that question, and whether they use it as a second chance to mend their brand, or if they fall deeper into the non-communicative abyss. Advocacy Fundraising Media Relations Messages and Tag Lines Nonprofit Communications Nonprofit Marketing Strategy Nonprofit Personality

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Lessons from the Universe

Get Fully Funded

He tells the story of a person boarding a ship in New York headed to England. Two days into the trip, the person notices that the scenery hasn’t changed and decides nothing is happening, when in fact, the ship is exactly on course to reach its destination.

Next Level: Hamlin Grange interview

Wild Woman Fundraising

That’s a continuum that we can all fall upon, right? Not just hire one person that you’re like, great, this person is going to take care of that because they look a certain way or they come from this background.

4 things to check as you begin 2016

Fundraising Coach

But just like our cars need routine maintenance or they'll fall apart, so do our fundraising systems. Fundraising Secrets Personal Leadership

Four Common Problems with Donor, Client, and Volunteer Profiles

Kivi's Nonprofit Communications Blog

I’m always talking about the power of storytelling in nonprofit marketing, and a lot of those stories end up taking the form of personal profiles of donors, clients, volunteers and other supporters and partners. I see bad profiles falling into four categories: 1.

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What if your fundraising fails?

Get Fully Funded

Sometimes, despite your best effort and your most extensive planning, your fundraising effort falls flat. General Fundraising Personal/Professional DevelopmentYou know what I’m talking about. You send out an appeal through the mail and the returns are very slow to come in. Or you hold a fundraising dinner for 200 people and only a few show up. It’s heart-breaking (believe me, I know! Been there, done that.). The best thing you can do is learn from the experience.

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What happens when you do what you’ve always done?

Get Fully Funded

We all fall into ways of doing things that serve us in some way. General Fundraising Management Personal/Professional DevelopmentWhat happens when you do what you’ve always done? Work rhythms are common. We host the same special event each year or we submit the same grant application each year. It works for a while, but then attendance starts to drop off or our grant is no longer funded.

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6 funky ways to use your calendar

Fundraising Coach

A constant reminder of how you’re falling short. Fundraising Secrets Personal Leadership leadershipWhile I miss my old school Franklin Planner, I love the convenience of my Google Calendar. Over the years, I’ve developed some unconventional uses for my calendar.

The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween

EveryAction

From a welcome email series that introduces new folks to your organization, to a reengagement series for people on the verge of lapsing, setting up automated systems ensures that no one falls through the cracks.

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Day in the Life of a Nonprofit Communicator – Lisa Northrop

Kivi's Nonprofit Communications Blog

I’ll check my personal email, Facebook, Instagram, and my Daily Skimm email before getting out of the warm covers. Fall is around the corner, so we’re starting to plan, draft, and produce our fall communications pieces. Lisa Northrop.

4 Ways to Retain More Online Donors With Your Thank You for Giving Redirect Page

J Campbell Social Marketing

Nothing quite like falling into a black hole. A simple, personal, short video thank you on this page can inspire donors to deepen their relationship with you and stay invested for the long-haul. Personalize the Thank You Redirect.

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Why You Should Start Creating a Mid-Level Donor Program ASAP

EveryAction

Successful mid-level donor programs are all about providing donors with a personal touch while maintaining the analytic discipline that allows you to scale your programming. Even when you’re on the top of your game, some opportunities inevitably fall through the cracks.

Why the Canadian Digital Service is a major milestone for Canada.

Public Sector Marketing 2.0

Towards the end of this period we started to really fall behind on the e-government front. Watch this video if you’re more of a visual person (embedded below as well).

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3 Essential Elements of Nonprofit Storytelling That Persuades

J Campbell Social Marketing

Great branding also falls under ethos, as the brand is meant to elicit trust and authority. Authenticity establishes credibility – this person has been through it.

3 Ways to Turn #GivingTuesday Donors Into Year-Round Supporters

J Campbell Social Marketing

1) Surprise them with a personalized video. For their 5th birthday, charity:water got employees and volunteers together in their office to make over 1,000 personalized donor videos. Make a personalized video for some of your donors, or all of them, on Giving Tuesday.

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5 Ways to Get Your Nonprofit Social Media Campaign to Catch On

J Campbell Social Marketing

However, many nonprofit social media campaigns fall flat, launch to crickets, and don’t get results for their organizations. . Peer pressure means leveraging personal relationships to get people to ask their own networks to participate.

Create a Communications Request Form to Make Life Easier

Kivi's Nonprofit Communications Blog

I felt I had to respond or some terrible disaster would occur, the whole nonprofit would fall apart, and it would all be my fault. Mistakes are still made and things still fall through the cracks, because there’s still only one of me. Carly Matthew.

Planned Giving 101: What Nonprofits Need to Know

EveryAction

Because of the unique legal, administrative, and personal aspects of planned gifts, managing the process can be a complicated task for Development professionals, especially without tools that are built specifically for this type of donation.

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