Where is All the Cause Marketing with Faith-Based Nonprofits?

Cause Related Marketing

In Feb 2013, I got an email from a remarkable student at the University of North Carolina, Chapel Hill who had an intriguing question: why isn’t there more cause marketing between sponsors and faith-based nonprofits? Marshele is a grad student in the School of Journalism and Mass Communication at UNC, the executive director of a faith-based nonprofit, the author of four books, the 28-Year Wife of a U.S.

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Faith in Facebook: A Success Story

A Small Change

I love intelligent comments on my posts that disagree with what I have to say because it brings so much more wisdom to the table. A while back a reader commented on, Trouble with Facebook , mentioning that Lil Green Patch has had incredible success with this social networking site. Susan Citro from The Nature Conservancy offered to answer a few questions so that we can all have better success with our use of Facebook.

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A reflection on working with faith and doubt

Nonprofit Marketing Blog

If you’re trying to hit a goal, you have days where you are full of faith. Dennis Palumbo says we often think of faith and doubt as the angel and devil, perched on separate shoulders, vying to dominate our mind. I’d put it this way: Faith helps us soldier on - and doubt challenges us to do better. We need the vanity (or faith) of believing we can change something for the better.

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Having Faith in Strangers

Marketing for Nonprofits

Maybe this is another gift of our Connected Age - having faith in strangers. I had the nicest experience today. I received a call from Avi Kaplan, a recent college graduate looking for his first "real" job and doing some networking in DC. I have to admit getting a call from a stranger who wants to meet for coffee is a little off-putting. But once we started talking it was clear that we "travel" in the same online circles and this is why I decided to meet.

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Put More "Faith" in Your Brand - A Christian Tale

Donor Power Blog

Both were Christian organizations…that is until both underwent major transformations that more clearly defined how faith-based they really were. . While it shed its religious teachings several decades ago; its mission stayed the same and the organization felt Christians would unite to help people of other faiths. In making this bold move, the charity was putting great faith in its brand experience, as opposed to its brand name. .

Put More "Faith" in Your Brand - A Christian Tale

Donor Power Blog

Both were Christian organizations…that is until both underwent major transformations that more clearly defined how faith-based they really were. . While it shed its religious teachings several decades ago; its mission stayed the same and the organization felt Christians would unite to help people of other faiths. In making this bold move, the charity was putting great faith in its brand experience, as opposed to its brand name. .

Hold Hands, Stay Together, Have Faith. We ARE the Change We Seek.

Marketing for Nonprofits

I was so moved by the 50th Anniversary of the March on Washington yesterday. Here is what I learned/remembered. Peace is possible. When we practice peace in our own lives, it reverberates. When we practice peace we also honor all of the activists who came before - King, Mandela, Parks, Ghandi, Chavez, Aung San Suu Kyi. Our heroes and heroines were/are persistent, firm, and unfathomably kind in the face of struggle. We can draw strength from their witness and learn to be warriors for good too.

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Why nonprofit budgets should be developed in alignment with strategies

iMarketSmart

Fundraising Major Giving Planned Giving strategy animal welfare nonprofit tips budget tips budgeting advice charity blog donor cultivation faith-based nonprofit tips higher ed fundraising tips major donor fundraising major gift marketing nonprofit budget advice nonprofit budgets nonprofit tips planned gift marketingOne of our clients achieved extraordinary results last year.

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Is Talking About Spirituality and Social Change Taboo?

SocialButterfly

“If I hear one more politician croak out the words that his or her faith is a private matter, I may just have to go smack them. When you read social marketing texts or go to conferences, you don’t always hear a lot of chatter about mobilizing the network of the church or other faith-based organizations in efforts. Faith Trends and Emerging Issues advocacy ColaLife place servant leadership social justice Social Marketing The PEACE PlanWhat shapes your world view?

Research: Just how much do faith, ethnicity, politics and age affect giving?

Nonprofit Marketing Blog

Making sweeping assumptions about donors and activists is dangerous. Our guesses are often wrong, and that’s why getting to know our supporters is critical to effectively engaging them. I recently posted some fascinating information on ethnicity and online behavior; now there’s a study on various donors by religion, political persuasion, ethnicity and age and it, too, may reveal some surprising things.

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Is Talking About Spirituality and Social Change Taboo?

SocialButterfly

“If I hear one more politician croak out the words that his or her faith is a private matter, I may just have to go smack them. When you read social marketing texts or go to conferences, you don’t always hear a lot of chatter about mobilizing the network of the church or other faith-based organizations in efforts. Faith Trends and Emerging Issues advocacy ColaLife place servant leadership social justice Social Marketing The PEACE PlanWhat shapes your world view?

Sounds Like A Squirrel

A Small Change

Related posts: Sounds like Life to Me The Rich Young Ruler: Transformational Giving Faith or Fundraising All Level Relationship Management Taking Ownership on Your Projects. Tags: Faith or Fundraising A little boy is in Sunday school at church and his teacher asks him a question, “What lives in a tree, eats nuts, and has a bushy tail?” The little boy thinks for a moment and says, “I know the answer is Jesus, but it sounds like a squirrel.”.

Talking About Religion: Going Deeper

A Small Change

Related posts: Faith or Fundraising Am I Talking About What You Want to Read? Tags: Faith or Fundraising What we think and believe is important to all of us. I often find myself wondering what I can or cannot, should or should not say to donors, co-workers, and other staff. Should we always draw back from conversation in fear of what the response might be? Or are can we have a dialogue about what is important to each of us?

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There’s A Lake

A Small Change

Tags: Faith or Fundraising

Cause-Related Marketing for Lovers

Cause Related Marketing

Tags: Tuberous Sclerosis Alliance Faith Hill Tim McGraw Julianne Moore Action Against Hunger Love Day Cartier Elie Wiesel

How Much Is the Rest of Your Life Worth?

SocialButterfly

Tags: Blog Talk Social Entrepreneurship belief capital Change.org courage entrepreneur equity faith funding innovation investment Life Investment Social Edge social entrepreneurship worth

How to Keep the Vibe Alive

Getting Attention

Obama has tapped into a vibe of patriotism, community, energy, hope and faith. So what next? How does your nonprofit keep momentum going, after the rally, vote or special event is over?

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Vote on Your Cause Marketing Favs from Feb 2010

Cause Related Marketing

Dear Faithful Readers:In early 2011 I'll post my hotly-contested annual best and worst cause marketing campaigns for 2010.But rather than just hold a meeting with myself to decide which campaigns to anoint as the best I want you, my faithful readers, to weigh in with your preferences.

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What Really Happened on #GivingTuesday Last Year? This.

Kivi's Nonprofit Communications Blog

Faith-Based Organizations Now Receive Largest Percentage of Online Donations. Is Giving Tuesday just a blip? A giving day only big nonprofits can pull off? Something to skip? According to a new Giving Tuesday report by Blackbaud , Giving Tuesday has definitely made a dent in online giving. Take a look. Double-Digit, Year-Over-Year Growth in Online Donations Since 2012. Online Average Gift Amounts Exceed $100 for Most Organizations.

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Ice Breakers Part Two

A Small Change

Such as giving to a place of faith? A couple of years back I posted about Icebreakers that we use in conversations with donors, prospects, board members, etc. You provided some really great ideas and feedback and I thought I’d include a few more that I’d heard from you and that I’ve used since my initial post. What is the heart behind your gift? Do you get joy from your giving? What about our mission resonates with you?

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Growing your Existing Donor Base

A Small Change

Ask your faithful donors if they could introduce you to some of their friends. Everyone is always looking for ways to grow their donor base so I thought I’d offer a few suggestions and tips that I’ve used myself. Feel free to add some of your own ideas. The first step would be to figure out what you mean when you say “donor base.” Are we talking about monthly donors or annual donors? If you want to grow your base you have to know what you are growing them to be.

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Veterans + Social Media + Small Nonprofits = Community

Social Media Bird Brain

I’m not a Christian, but – as do most other faiths – mine encourages one to be kind to others, considerate and giving. image via United States Army Garrison Livorno I’m always sorry to see the end of the year because I love the feeling of the holiday season. The end of the year celebrations, with their anticipation of togetherness and shared joy allow me to share the traditions of my friends

Take Some of the Stress Out of This Month with These Nonprofit Writing Prompts

Kivi's Nonprofit Communications Blog

Unity, self-determination, responsibility, family, purpose, creativity and faith). Other dates in December: 05: International Volunteer Day 05: World Soil Day 09: International Anti-Corruption Day 10: Human Rights Day 18: International Migrants Day Metaphor of the Month This month’s metaphor is Faith and Spirituality. The end of the year is BUUUUSSY.

Keep Your Chin Up and Keep Trying!

iMarketSmart

Nothing… NOTHING… can replace drive, persistence and tenacity when matched with a deep-seeded desire for achievement and faith that it will happen if you just keep trying. Sometimes we fail. Everyone fails. In fact, there has never been a successful person who has not experienced failure. Of course, that includes me. I’ve had more than my share of failure. But I think it’s essential that we simply keep trying.

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Donor Acquisition: 5 Effective Strategies for Social Media

J Campbell Social Marketing

Qgiv offers industry-leading online giving and peer to peer fundraising tools for nonprofit, faith-based, and political organizations of all sizes. Social Media for Social Good Academy 2.0 is opening soon!

How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

The videos that get the most shares on social media tend to be uplifting, heartwarming, “restore your faith in humanity” type videos. You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. Having videos on your website increases the time spent on the site by 71%.

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Vote for Your Favorite Cause Marketing Campaigns from January 2010

Cause Related Marketing

Dear Faithful Readers:In January 2011 I'll post my much anticipated annual best and worst cause marketing campaigns for 2010.But this year I want to make it more interactive. So once a week for the next 12 weeks I'll ask you to vote for your favorite cause marketing of a given month.Up first, January 2010.Simply follow the bit.ly links which lead straight to the post, read it, and then vote for.

It's Not Cause Marketing, But It is a Cool Fundraiser

Cause Related Marketing

While the Cause Marketing blog isn’t about charity fundraisers per se, I’ve come across a fundraiser in my home state… called Utah FastPass… that’s just so cool that I have to share it with you my faithful readers, even though it’s not strictly a cause marketing effort.In

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Social Media and Newsletter Ideas for December 2019

Kivi's Nonprofit Communications Blog

Unity, self-determination, responsibility, family, purpose, creativity and faith). This month’s metaphor is Faith and Spirituality. These writing ideas come from our Monthly Nonprofit Writing Prompts email newsletter. You can use them for social media, blog posts, newsletter articles, and more. If you would like these ideas sent to your inbox a month in advance, sign up for our Monthly Nonprofit Writing Prompts.

Happy Thanksgiving, Cause Marketers

Cause Related Marketing

Dear Faithful Readers:Thanksgiving, that most American of holidays, is today. When I say it’s the most American of holidays I mean no offense to my Canadian readers, who celebrate Thanksgiving the second Monday in October. So maybe I should call the most North American of holidays.Some Thanksgiving I’m going to write a post on the things Canadians and American have to be thankful for besides the.

Back at Nonprofit Marketing: Rejeuvenated & Recalibrating

Getting Attention

But I know this change will be hard, even as I have faith that my professional life will (eventually) flourish in a way even more satisfying than before (in time). I know your fall is booting up big time—on right-now to-dos, end-of-year campaigns and thinking/talking on what to do differently and better next year. Same here, and for our client orgs.

A pep talk for fundraisers like you!

iMarketSmart

Faith-based organizations will bring peace to wounded souls, and provide aid to vulnerable members of our society. We are going to get through this, and history proves it. For many of us, this is not the first economic downturn we have seen in our careers.When we look at the Great Recession of 2008, giving declined only slightly. The Giving Institute Foundation (Giving USA) found that total giving dropped by 7.0% in 2008 and by another 6.2% in 2009.

#FUNDRAISING: Resources To Find Grants For Your Nonprofit’s 2013 Budget

Non Profit Marketing 360

If your organization is expressly a community-based or faith-based nonprofit, the Department of Labor continues to offer $250K grants as originally established by George W. Inspirational words from the original legislation: Faith-based and community-based organizations are trusted institutions within our poorest neighborhoods. Maybe the federal government won’t ever work up or agree to a budget to cover an entire fiscal year, but your nonprofit has to.

Keep Your Chin Up and Keep Trying!

iMarketSmart

Nothing… NOTHING… can replace drive, persistence and tenacity when matched with a deep-seeded desire for achievement and faith that it will happen if you just keep trying. Sometimes we fail. Everyone fails. In fact, there has never been a successful person who has not experienced failure. Of course, that includes me. I’ve had more than my share of failure. But I think it’s essential that we simply keep trying.

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Keep Your Chin Up and Keep Trying!

iMarketSmart

Nothing… NOTHING… can replace drive, persistence and tenacity when matched with a deep-seeded desire for achievement and faith that it will happen if you just keep trying. Sometimes we fail. Everyone fails. In fact, there has never been a successful person who has not experienced failure. Of course, that includes me. I’ve had more than my share of failure. But I think it’s essential that we simply keep trying.

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Cause Related Marketing - Untitled Article

Cause Related Marketing

Faithful readers.Thursday's post on Scotties tissue (on the left is a recent free-standing insert [FSI]) has generated a fair amount of back-channel conversation.The following comes from Jeff Atlas, one of the pioneers of cause marketing. I post his remarks with his permission.Your recent post about Scotties led me to do a little bit of investigating.I remember when Weyerhaeuser advertised itself.

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#FUNDRAISING: Resources To Find Grants For Your Nonprofit’s 2013 Budget

Non Profit Marketing 360

If your organization is expressly a community-based or faith-based nonprofit, the Department of Labor continues to offer $250K grants as originally established by George W. Inspirational words from the original legislation: Faith-based and community-based organizations are trusted institutions within our poorest neighborhoods. Maybe the federal government won’t ever work up or agree to a budget to cover an entire fiscal year, but your nonprofit has to.

Leading the Resistance: 28 Organizations You Can (and Should) Support Today

EveryAction

The Tyler Clementi Foundation's mission is to end online and offline bullying in schools, workplaces and faith communities. The last few days have been equal parts terrifying, challenging, and complicated. There's a long fight ahead, but for issues that stir you, one simple, positive thing you can do today is give - your time, money, voice, or attention - because so many organizations need your urgent support. At EveryAction, we live and work by the motto "Build the World You Want."

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Winning Ideas And Idea Killers

The Agitator

From two marketers I read faithfully, Willis Turner and Seth Godin, here are some ideas on ideas. Willis wrote 3 Deadly Fundraising Words You Probably Don’t Even Realize You’re Saying recently in Fundraising Success. He did a wonderful riff on how the (then!!) Big Three US auto manufacturers steadfastly resisted the idea of putting cup holders in their cars. Eventually they showed up in Japanese cars. People loved them, had to have them, and Detroit was dragged along.

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Day in the Life of a Nonprofit Communicator – Winston C. Trumpet

Kivi's Nonprofit Communications Blog

A seasoned faith-based industry veteran, Winston consults with local nonprofits on development and fundraising events. He is a highly regarded facilitator for strategic planning workshops, marketing seminars, and Faith-based outreach event planning. Winston C. Trumpet. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. We need to hear from you!

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The Donor Journey – 1

The Agitator

Here, for example, is an item from Salesforce , who calls 2015 “The Year of the Customer Journey” In a previous incarnation, I became relatively intelligent about how consumers bought (and remained faithful to, or not) two things.

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The Whole Life Offering

A Small Change

If you are a Christian, this book will change your perspective on how you live out your faith and give. If you are not a Christian, this book makes some remarkable claims about how faith can and should impact your giving. We are all on a quest for significance whether it is through our work, giving, or service. When I first met Eric Foley I was impressed by his vision for and understanding of philanthropy. He spoke of the development process as transformational not transactional.

5 Steps to Running a Campus Voter Registration Program

EveryAction

In fact, the federal Higher Education Amendments of 1998 require colleges to make a “good faith effort” to distribute voter registration materials to transient students, who have the option voting in their home district or establishing residency where they go to school. For universities searching for ways to both grow students' engagement on campus and develop their education and participation as active citizens, voter registration programs have become an increasingly popular activity.