Where is All the Cause Marketing with Faith-Based Nonprofits?

Cause Related Marketing

In Feb 2013, I got an email from a remarkable student at the University of North Carolina, Chapel Hill who had an intriguing question: why isn’t there more cause marketing between sponsors and faith-based nonprofits? Marshele is a grad student in the School of Journalism and Mass Communication at UNC, the executive director of a faith-based nonprofit, the author of four books, the 28-Year Wife of a U.S.

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A reflection on working with faith and doubt

Nonprofit Marketing Blog

If you’re trying to hit a goal, you have days where you are full of faith. Dennis Palumbo says we often think of faith and doubt as the angel and devil, perched on separate shoulders, vying to dominate our mind. I’d put it this way: Faith helps us soldier on - and doubt challenges us to do better. We need the vanity (or faith) of believing we can change something for the better.

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Trending Sources

Why fundraiser job titles suck and cost you a lot of money!

iMarketSmart

My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving.

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Why nonprofit budgets should be developed in alignment with strategies

iMarketSmart

One of our clients achieved extraordinary results last year. They generated more leads for planned gifts and uncovered more previously undisclosed legacy gifts than ever before (74!). Unfortunately, their marketing budget for the following year was reduced by 50%.

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Research: Just how much do faith, ethnicity, politics and age affect giving?

Nonprofit Marketing Blog

Making sweeping assumptions about donors and activists is dangerous. Our guesses are often wrong, and that’s why getting to know our supporters is critical to effectively engaging them. I recently posted some fascinating information on ethnicity and online behavior; now there’s a study on various donors by religion, political persuasion, ethnicity and age and it, too, may reveal some surprising things.

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Is Talking About Spirituality and Social Change Taboo?

SocialButterfly

“If I hear one more politician croak out the words that his or her faith is a private matter, I may just have to go smack them. Faith Trends and Emerging Issues advocacy ColaLife place servant leadership social justice Social Marketing The PEACE PlanWhat shapes your world view?

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Cause-Related Marketing for Lovers

Cause Related Marketing

Tags: Tuberous Sclerosis Alliance Faith Hill Tim McGraw Julianne Moore Action Against Hunger Love Day Cartier Elie Wiesel

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Faith in Facebook: A Success Story

A Small Change

I love intelligent comments on my posts that disagree with what I have to say because it brings so much more wisdom to the table. A while back a reader commented on, Trouble with Facebook , mentioning that Lil Green Patch has had incredible success with this social networking site. Susan Citro from The Nature Conservancy offered to answer a few questions so that we can all have better success with our use of Facebook.

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Put More "Faith" in Your Brand - A Christian Tale

Donor Power Blog

Both were Christian organizations…that is until both underwent major transformations that more clearly defined how faith-based they really were. . In making this bold move, the charity was putting great faith in its brand experience, as opposed to its brand name. .

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Having Faith in Strangers

Marketing for Nonprofits

Maybe this is another gift of our Connected Age - having faith in strangers. I had the nicest experience today. I received a call from Avi Kaplan, a recent college graduate looking for his first "real" job and doing some networking in DC. I have to admit getting a call from a stranger who wants to meet for coffee is a little off-putting. But once we started talking it was clear that we "travel" in the same online circles and this is why I decided to meet.

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What Really Happened on #GivingTuesday Last Year? This.

Kivi's Nonprofit Communications Blog

Faith-Based Organizations Now Receive Largest Percentage of Online Donations. Is Giving Tuesday just a blip? A giving day only big nonprofits can pull off? Something to skip? According to a new Giving Tuesday report by Blackbaud , Giving Tuesday has definitely made a dent in online giving.

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The Donor Journey – 1

The Agitator

Here, for example, is an item from Salesforce , who calls 2015 “The Year of the Customer Journey” In a previous incarnation, I became relatively intelligent about how consumers bought (and remained faithful to, or not) two things.

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Do you serve the Penniless, Jobless, Marginalized and Despised? Read this.

Wild Woman Fundraising

You have bad faith and good faith. I like to write about the good faith. I like to write about faith that resists. I like to write about faith that empowers. I like to write about faith that enables people to look another in the eye and tell ’em what you think.

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Fundraising Superstitions

The Agitator

Webster defines superstition as: “a belief or way of behaving that is based on fear of the unknown and faith in magic or luck : a belief that certain events or things will bring good or bad luck.”

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Four Tactics for Amazing Nonprofit Stories

Fundraising 123

They renew and sustain our faith traditions. Founded by Katya Andresen and Mark Rovner, Characters Magazine is on a mission to showcase amazing stories of and by those seeking to make the world a better place. Each month the magazine will feature stories from the nonprofit sector. .

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Keep Your Chin Up and Keep Trying!

iMarketSmart

Nothing… NOTHING… can replace drive, persistence and tenacity when matched with a deep-seeded desire for achievement and faith that it will happen if you just keep trying. Sometimes we fail. Everyone fails.

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Back at Nonprofit Marketing: Rejeuvenated & Recalibrating

Getting Attention

But I know this change will be hard, even as I have faith that my professional life will (eventually) flourish in a way even more satisfying than before (in time). I know your fall is booting up big time—on right-now to-dos, end-of-year campaigns and thinking/talking on what to do differently and better next year. Same here, and for our client orgs.

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Nonprofit Crisis Communications: Passover Case Study

Getting Attention

By putting himself and the reader on the same “side,” Alan builds buy in and faith.

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How Much Is the Rest of Your Life Worth?

SocialButterfly

Tags: Blog Talk Social Entrepreneurship belief capital Change.org courage entrepreneur equity faith funding innovation investment Life Investment Social Edge social entrepreneurship worth

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Charitable giving on the rebound, says Giving USA

Nonprofit Marketing Blog

Donations to faith-based organizations were the biggest chunk of overall giving (31%) when segmented by organization type, although gifts to this segment were flat compared to 2012. The latest Giving USA report was released today, showing that total U.S. charitable giving increased for the fourth consecutive year in 2013. Overall giving grew 4.4% last year to an estimated $335.17

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Sounds Like A Squirrel

A Small Change

Related posts: Sounds like Life to Me The Rich Young Ruler: Transformational Giving Faith or Fundraising All Level Relationship Management Taking Ownership on Your Projects. Tags: Faith or Fundraising A little boy is in Sunday school at church and his teacher asks him a question, “What lives in a tree, eats nuts, and has a bushy tail?” The little boy thinks for a moment and says, “I know the answer is Jesus, but it sounds like a squirrel.”.

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Talking About Religion: Going Deeper

A Small Change

Related posts: Faith or Fundraising Am I Talking About What You Want to Read? Tags: Faith or Fundraising What we think and believe is important to all of us. I often find myself wondering what I can or cannot, should or should not say to donors, co-workers, and other staff. Should we always draw back from conversation in fear of what the response might be? Or are can we have a dialogue about what is important to each of us?

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What’s In A Job Title?

The Agitator

To get a sense of the range of people who are reading The Agitator , I pay attention to the titles of the party faithful who communicate with us. We all know that job titles can be either very misleading, sometimes actually disguising — and often overstating — what the person really does with their time (‘Chief Executive’, for example), or on the other hand, helpfully precise (e.g., Production Manager, Direct Mail).

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A Great Nonprofit Annual Report in a Fabulous Infographic

Kivi's Nonprofit Communications Blog

We are powered by an army of supporters who donate time, money, and pet food in good faith that their gifts are being used wisely and that they are investing in the long-term success of our program. Liesl Manone.

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Don’t Ask … Thank

The Agitator

As faithful Agitator readers know, this is not an occasion high on my personal priority list! As the Thanksgiving break approaches in the U.S., doubtless thousands of fundraisers are frantically making their final preparations for #GivingTuesday, which occurs next Tuesday, the 29th. However, in the spirit of service to our fundraising community, I will bite my tongue this year and simply offer two suggestions.

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There’s A Lake

A Small Change

Tags: Faith or Fundraising

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Growing your Existing Donor Base

A Small Change

Ask your faithful donors if they could introduce you to some of their friends. Everyone is always looking for ways to grow their donor base so I thought I’d offer a few suggestions and tips that I’ve used myself. Feel free to add some of your own ideas.

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15 Social Media Tips for Ministry Fundraising

Fundraising Coach

They endeavor: "to train, motivate and inspire attendees who are interested in the effective use of media and social media to grow their ministries, non-profit organizations, media ministries, and faith based businesses.".

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When is Cause Marketing Not a Partnership?

Cause Related Marketing

For a true partnership to emerge a key portion of that dialogue must include the good faith expectation that both sides will and should benefit to their satisfaction.

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Free Cause Marketing Q&A Call With Paul Jones Friday, June 10

Cause Related Marketing

Faithful Readers: The other day Mrs. Alden Keene asked what the Cause Marketing Blog has done to help the world of nonprofits that have done so much for our world (and my livelihood).

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Keep Your Chin Up and Keep Trying!

iMarketSmart

Nothing… NOTHING… can replace drive, persistence and tenacity when matched with a deep-seeded desire for achievement and faith that it will happen if you just keep trying. Sometimes we fail. Everyone fails.

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Making It Work – Nonprofits and Pro Bono Creative

Getting Attention

Her recent engagement with All Faiths Food Bank here in Sarasota included a television spot that won a National ADDY. Check out All Faith’s Food Bank here to see the entire pro bono campaign.

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Mobile Fundraising 101: The Basics

Kivi's Nonprofit Communications Blog

Here’s a short list of some of the types of organizations that use mobile to raise money: Faith-based organizations. John Killoran. We’ve had some questions about mobile fundraising so here’s John Killoran, CEO of @Pay , to get us started.

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Day in the Life of a Nonprofit Communicator – Winston C. Trumpet

Kivi's Nonprofit Communications Blog

A seasoned faith-based industry veteran, Winston consults with local nonprofits on development and fundraising events. He is a highly regarded facilitator for strategic planning workshops, marketing seminars, and Faith-based outreach event planning. Winston C. Trumpet.

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Left Out In The Cold, Again

The Agitator

Faithful Agitator readers know how much I admire the survey work of Pew Research. When it comes to insights into media and technology use, political attitudes, and social trends, they’re top rate. So why does their study of public esteem for various professions bug me?

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Digital and Media Literacy

Public Sector Marketing 2.0

Where I start to lose faith in the democratization of publishing is when mass opinions on such an important topic change so much from day to day based on emotional reactions / micro-expressions to the visual content that happens to be trending. In a recent workshop I held here in Ottawa, the topic of digital and media literacy came up on a few occasions. I wanted to examine this a bit further and share some quick thoughts.

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Interview with a planned giver, Paul Nazareth: What’s your fundraising journey?

Wild Woman Fundraising

I started fundraising with a national faith-based charity, Scarboro Missions. My core focus was that I actually disliked the fundraising methods and climate of both my faith and my University. Paul Nazareth, Storm Trooper Helmets not actual size. First off, Paul, I’m sorry.

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You’ve Been Weeded!

The Agitator

I’ve been giving faithfully to a dozen organizations, but I’m going to cut back by the end of the year to six at most. Suppose a donor said this to you … “I’ve decided to weed my giving garden. Why should you be one of those six? Take your time; I don’t need the answer right now.”

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Have You Mastered Nonprofit Video Yet?

The Agitator

Faithful Agitator readers know I’m a big fan of online video as a call-to-action and fundraising tool. One of my favorite posts I write each year is about the nonprofit video awards given by NTEN, See3 and YouTube. Here are the 2015 winners , as I discussed back in March. If you haven’t experimented with video yet, get on it! To help you along the path, take a look at Joe Boland’s very helpful recent article in NonProfitPro , titled Mastering Nonprofit Video.

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Social media study: What drives digital support for causes

Nonprofit Marketing Blog

Social media is a go-to source of cause information, especially for global and faith-based causes.

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