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Where is All the Cause Marketing with Faith-Based Nonprofits?

Cause Related Marketing

In Feb 2013, I got an email from a remarkable student at the University of North Carolina, Chapel Hill who had an intriguing question: why isn’t there more cause marketing between sponsors and faith-based nonprofits? It’s a question I’d wondered about myself so it was fun to be asked to think about.

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A reflection on working with faith and doubt

Nonprofit Marketing Blog

If you’re trying to hit a goal, you have days where you are full of faith. Dennis Palumbo says we often think of faith and doubt as the angel and devil, perched on separate shoulders, vying to dominate our mind. I’d put it this way: Faith helps us soldier on - and doubt challenges us to do better.

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Why fundraiser job titles suck and cost you a lot of money!


My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving.

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Why nonprofit budgets should be developed in alignment with strategies


One of our clients achieved extraordinary results last year. Unfortunately, their marketing budget for the following year was reduced by 50%.

Getting Your Donor to Give More in Your Year End Appeal

Wild Woman Fundraising

How do you get your donor to upgrade? If you take a page from St. Joseph’s Indian School below, here’s how you get donors to upgrade.

Is Talking About Spirituality and Social Change Taboo?


“If I hear one more politician croak out the words that his or her faith is a private matter, I may just have to go smack them.

Cause-Related Marketing for Lovers

Cause Related Marketing

Tags: Tuberous Sclerosis Alliance Faith Hill Tim McGraw Julianne Moore Action Against Hunger Love Day Cartier Elie Wiesel

Faith in Facebook: A Success Story

A Small Change

I love intelligent comments on my posts that disagree with what I have to say because it brings so much more wisdom to the table. A while back a reader commented on, Trouble with Facebook , mentioning that Lil Green Patch has had incredible success with this social networking site. How did you set that up and how does it work?

Put More "Faith" in Your Brand - A Christian Tale

Donor Power Blog

Both were Christian organizations…that is until both underwent major transformations that more clearly defined how faith-based they really were. .

Having Faith in Strangers

Marketing for Nonprofits

Maybe this is another gift of our Connected Age - having faith in strangers. I had the nicest experience today. I received a call from Avi Kaplan, a recent college graduate looking for his first "real" job and doing some networking in DC. I have to admit getting a call from a stranger who wants to meet for coffee is a little off-putting.

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What Really Happened on #GivingTuesday Last Year? This.

Kivi's Nonprofit Communications Blog

Faith-Based Organizations Now Receive Largest Percentage of Online Donations. Is Giving Tuesday just a blip? Something to skip? Take a look.

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The Donor Journey – 1

The Agitator

Here, for example, is an item from Salesforce , who calls 2015 “The Year of the Customer Journey” In a previous incarnation, I became relatively intelligent about how consumers bought (and remained faithful to, or not) two things. Donor acquisition Fundraising analytics / data premium

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Do you serve the Penniless, Jobless, Marginalized and Despised? Read this.

Wild Woman Fundraising

You have bad faith and good faith. I like to write about the good faith. I like to write about faith that resists. A mask.

Keep Your Chin Up and Keep Trying!


Sometimes we fail. Everyone fails. In fact, there has never been a successful person who has not experienced failure. Of course, that includes me.

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Four Tactics for Amazing Nonprofit Stories

Fundraising 123

They renew and sustain our faith traditions. Each month the magazine will feature stories from the nonprofit sector. .

Back at Nonprofit Marketing: Rejeuvenated & Recalibrating

Getting Attention

But I know this change will be hard, even as I have faith that my professional life will (eventually) flourish in a way even more satisfying than before (in time). I know your fall is booting up big time—on right-now to-dos, end-of-year campaigns and thinking/talking on what to do differently and better next year. Call it crazy. I think so.

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Fundraising Superstitions

The Agitator

Fundraising philosophy/profession premium

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Nonprofit Crisis Communications: Passover Case Study

Getting Attention

By putting himself and the reader on the same “side,” Alan builds buy in and faith. How have you communicated around a crisis?

15 Social Media Tips for Ministry Fundraising

Fundraising Coach

This month''s Church Executive features an interview with me on how pastors can use social media for fundraising. It was fun to see what she chose!

How Much Is the Rest of Your Life Worth?


Image from This is not a wimpy philosophical post. We are talking dollars and sense. Not a typo). or No Deal?

When is Cause Marketing Not a Partnership?

Cause Related Marketing

Here’s one for cause marketers; ‘when is cause marketing not a partnership?’ The riddle makes no sense. That’s a partnership. How do you achieve that?

Free Cause Marketing Q&A Call With Paul Jones Friday, June 10

Cause Related Marketing

So with Mrs. Alden Keene’s encouragement I have decided that I need offer a direct public service to you, my faithful readers.

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Charitable giving on the rebound, says Giving USA

Nonprofit Marketing Blog

Donations to faith-based organizations were the biggest chunk of overall giving (31%) when segmented by organization type, although gifts to this segment were flat compared to 2012. The latest Giving USA report was released today, showing that total U.S. charitable giving increased for the fourth consecutive year in 2013.

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A Great Nonprofit Annual Report in a Fabulous Infographic

Kivi's Nonprofit Communications Blog

Liesl Manone. We love showcasing what I like to call “New and Improved” annual reports from our readers. I think it’s great!

Don’t Ask … Thank

The Agitator

As faithful Agitator readers know, this is not an occasion high on my personal priority list! As the Thanksgiving break approaches in the U.S., doubtless thousands of fundraisers are frantically making their final preparations for #GivingTuesday, which occurs next Tuesday, the 29th.

What’s In A Job Title?

The Agitator

To get a sense of the range of people who are reading The Agitator , I pay attention to the titles of the party faithful who communicate with us. Production Manager, Direct Mail). Typical titles include: Director of Development. Director of Planned Giving. Corporate Parterships Manager. Membership Director. VP Communications. Copywriter.

Keep Your Chin Up and Keep Trying!


Sometimes we fail. Everyone fails. In fact, there has never been a successful person who has not experienced failure. Of course, that includes me.

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Is your mission statement trying too hard?

Fundraising Coach

Faith communities came to the table and started providing domestic violence awareness within their communities. Does it inspire and energize?

Day in the Life of a Nonprofit Communicator – Winston C. Trumpet

Kivi's Nonprofit Communications Blog

A seasoned faith-based industry veteran, Winston consults with local nonprofits on development and fundraising events. Winston C. Trumpet.

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3 Ways + 1 to Get Your Head Back in the Game

Fundraising Coach

Think scarcity and your brain will faithfully call up all the facts to confirm that, yes, indeed, you are living in scarcity. Every day.

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Fundraising for ministry support

Fundraising Coach

If you’re fundraising for a faith-based cause, particularly for a Christian ministry, I’m sure you’ll benefit from these talks.

Sounds Like A Squirrel

A Small Change

Related posts: Sounds like Life to Me The Rich Young Ruler: Transformational Giving Faith or Fundraising All Level Relationship Management Taking Ownership on Your Projects. Tags: Faith or Fundraising A little boy is in Sunday school at church and his teacher asks him a question, “What lives in a tree, eats nuts, and has a bushy tail?”

Talking About Religion: Going Deeper

A Small Change

Related posts: Faith or Fundraising Am I Talking About What You Want to Read? Tags: Faith or Fundraising What we think and believe is important to all of us. I often find myself wondering what I can or cannot, should or should not say to donors, co-workers, and other staff. I know this can be a very sensitive topic with many people.

Yet another unassuming donor gives multi-million dollar gift

Fundraising Coach

How are you treating your regular, faithful donors? Today The Chronicle of Philanthropy reported about Lotta Fields. 6 million! Sharpe, Jr.

Mobile Fundraising 101: The Basics

Kivi's Nonprofit Communications Blog

Here’s a short list of some of the types of organizations that use mobile to raise money: Faith-based organizations. John Killoran. Kristina.

Book Review: “The Facebook Marketing Book”

Cause Related Marketing

Since almost everything in the book was new to me, I’m not sure what bon mots from the book to share with you my faithful readers.

Cause Marketing Won’t Save a Bad Business

Cause Related Marketing

The three threads of the back-pocket stitching are meant to stand for ‘faith,’ ‘hope,’ and ‘love.’ Borders appears headed for bankruptcy.

Making It Work – Nonprofits and Pro Bono Creative

Getting Attention

Her recent engagement with All Faiths Food Bank here in Sarasota included a television spot that won a National ADDY.

There’s A Lake

A Small Change

Tags: Faith or Fundraising

Digital and Media Literacy

Public Sector Marketing 2.0

Where I start to lose faith in the democratization of publishing is when mass opinions on such an important topic change so much from day to day based on emotional reactions / micro-expressions to the visual content that happens to be trending. I wanted to examine this a bit further and share some quick thoughts. Photos start circulating.

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