Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

Monthly website traffic grew by 16% in 2013. Nonprofits grew their number of Facebook fans by 37%, and Twitter followers by 46%. It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study !

5 Ways Nonprofits Can Use the New Facebook Changes to Their Advantage

J Campbell Social Marketing

There have been more changes at Facebook that have serious implications for your nonprofit’s Facebook strategy. If you are like many Facebook Admins, your Page has seen a serious decrease in organic reach (people seeing your Page posts) since December, and you may be wondering why.

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Trending Sources

Should You Feed Your Blog to Facebook?

Kivi's Nonprofit Communications Blog

I use Hootsuite to automatically send new blog posts to both Twitter and Facebook. That is, until May of this year, when the Facebook integration failed. It’s been almost three months since the blog posts appeared automatically on our Facebook page.

Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

Get ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below. Please share your Facebook plan (or plan not to use) and why here, and/or tell us what it does (or doesn’t do) for your organization. You’ve probably noticed the raging discussion about the value (or not) of Facebook for all organizations (profiteers too)—it even made the most mainstream ever Time magazine.

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How One Nonprofit Is Raising Thousands Using Facebook – Part 2

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 2. 1) Understand the Facebook Ladder of Engagement. Baldrick’s has invested so much time in Facebook is due to its social and interactive nature. Enter the Facebook Ladder of Engagement.

5 Tips For Increasing Traffic to Your Nonprofit’s Website

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It's also what is grabbed when you post a link to Facebook.) I'm not an SEO expert, and I've never played one on TV. But here are some tips I've learning along the way. They'll help raise your nonprofit website's visibility with search engines so that people will find your site much more easily. Figure out what search terms people are currently using to find your site.

Get more out of your nonprofit’s Facebook page

Nonprofit Marketing Blog

John Haydon, our favorite Facebook guru, has created a useful video tutorial on how to use the new Facebook Insights reports to understand how your nonprofit’s Facebook outreach is faring. Facebook Insights can tell you: Which posts have the highest levels of engagement.

Facebook Tips for Nonprofits: How Sanctuary One Inspires and Connects with Supporters

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Facebook is great for more than just sharing photos of cute kittens and that amazing dim sum you had for lunch. Your nonprofit’s Facebook page can help you develop meaningful connections with your fans. We asked Sanctuary One’s executive director, Robert Casserly, to share how Facebook has helped them spread their message, connect with fans, and drive traffic to their website, YouTube channel, and real-world farm. Avoid commercializing your Facebook page.

Is Facebook a #FAIL for Nonprofits?

Marketing for Nonprofits

"Nonprofits are increasingly told that they need to be on Facebook, and countless gurus and experts offer them advice for maximizing their Facebook presence to get the most return. But are nonprofits actually seeing results, or is Facebook just a bandwagon that's not going anywhere?"

Interview: How can you start fundraising from nothing?

Wild Woman Fundraising

Need some tips on where to start getting more website traffic for your nonprofit? I can say to anyone who has a blog and wants more traffic, do that. I really saw a spike in my traffic after I started linking sentences from my blog posts on Twitter.

10 Ways Nonprofits Can Succeed with Visual Marketing

J Campbell Social Marketing

If you do not have a lot of website traffic, blog readers or social media engagement, I’m willing to bet that lousy visuals play a huge part. They are also judging you by your horribly outdated website, terribly formatted blog, crowded email newsletter and bland Facebook Page.

IKEA Saves the Children When Facebook Fans Invite Friends to Shop

Selfish Giving

One of the more successful digital tactics for cause marketing are Facebook “Likes” promotions. A good recent example of Facebook cause marketing was the Kraft Fight Hunger Facebook page for Feeding America during November.

A Facebook Champ

A Small Change

Let’s face it, social media (Facebook is the frontrunner today) are part of our lives now. And, as fundraisers looking to coach our champions to advocate for us in meaningful ways, Facebook can be helpful and effective. So, I think this social media thing is sticking around.

What Sponsors Should Measure in Cause Marketing Campaigns

Cause Related Marketing

It gauges how much traffic your brand gets away from your direct control: Tweets, fans/friends on Facebook, bookmarks on the social bookmark sites like Digg, Delicious, love from bloggers, and the like.

How to Drive Traffic to Your Nonprofit Website

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Email: Email is one of the most effective ways to drive traffic to your website. You can also drive traffic to your web site by publishing content in email newsletters of affiliated institutions. Online communities and forums: Another way to drive traffic is to share your information in online communities and message boards related to your cause. Create a Facebook page or Twitter account to help recruit new volunteers, donors and supporters.

8 Social Media Trends to Watch Out For in 2016 (Infographic)

J Campbell Social Marketing

What’s on tap in digital marketing for 2016? What do nonprofits need to prioritize? In this infographic from CJG Digital Marketing , 8 social media trends are laid out for us.

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Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

Not only does social media marketing cover a lot of ground, social networking is constantly changing (we’ve just recently seen two big updates for Facebook and Instagram users). If you have an overwhelming number of supporters who use Facebook, you should focus your efforts there.

2015 Digital Fundraising To Do List #3 Allocate Budget For Paid Social Media

Giving in a Digital World

Facebook, needing to more effectively monitise its massive user base, has been gradually changing the way in which content published on brand pages is shared organically with followers – so as to encourage more brands to pay to promote their content.

#HOWTO: Facebook Timeline Goes Public Tomorrow! Ready?

Non Profit Marketing 360

Facebook has been rolling out its new ‘Timeline’ feature for a few months now, and we hope we have given you a helping hand with the changes. And the fact is, Timeline becomes the default interface of all Facebook accounts tomorrow! Are you ready? It goes live tomorrow!

Results from Cinnabon’s Cause-Powered Location-Based Social-Media Campaign

Cause Related Marketing

Last year Cinnabon wanted to straighten out the mess of location venues listed on Foursquare and Facebook Places, and cause marketing helped the company achieve excellent results. Cinnabon was active on both Foursquare and Facebook Places, but the venue listings were something of a mess.

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Repurpose Your Content for Consistent Storytelling

Kivi's Nonprofit Communications Blog

We immediately saw an increase in traffic. For a few reasons, mostly because I was not able to be constant in my storytelling, the traffic Invisible People generated had taken a slump.

How to Create Enough Good Content (Case Study)

Getting Attention

But since then, we’ve developed loftier goals for our e-news NTEN Connect , transforming it from a chore we had to cross off the monthly to-do list to a blockbuster driver of traffic to our blog. Traffic started to rise and we got lots of compliments on the new format.

New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

Kivi's Nonprofit Communications Blog

increase in web traffic. For every 1,000 email subscribers, our participants had 285 Facebook fans and 112 Twitter followers. “Small” in this report means orgs with emails lists under 100,000 names, and Facebook and Twitter followings under 25,000.

One Idea For Cause Marketing That Works for Small Business

Cause Related Marketing

The cause carves out a piece of its Facebook page for a section called something like ‘Small Business Champions.’ For a modest fee, say a few hundred dollars to a few thousand depending on the traffic the site generates, the small business gets highlighted as one of the charities’ ‘Small Business Champions.’ A link leads back to the business’s webpage or Facebook site. Facebook Cause Marketing SEO Small Business Cause-Related Marketing Small Business Cause Marketing

How Nonprofits Can Be #InstaAwesome on Instagram

J Campbell Social Marketing

Another key characteristic that differentiates Instagram from social media stalwarts Facebook or Twitter is the way in which people use it. Since Facebook owns Instagram, you do need a Facebook Business Page to run ads on Instagram.

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Using Cause Marketing to Preserve Retail Pricing Power

Cause Related Marketing

Opines the magazine’s editors; “At the end of the day, marketing channels like Groupon and Facebook Deals are really just new version of old traffic triggers like the ‘one-day only’ sale. The Consumer Wars have been fought, and frankly, Consumers won.

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5 tips for increasing traffic to your nonprofit’s website

Fundraising Coach

I wish to increase traffic to my web site and since this is unfamiliar territory I thought you could help me with this. It’s also what is grabbed when you post a link to Facebook.). Q: Do you know of the best way for my web site to come up on search results when people type in the words “Aids, South Africa, Africa”? A: Great question! I’m not an SEO expert, and I’ve never played one on TV.

Make Blogging a Part of Your Social Media Strategy

J Campbell Social Marketing

Despite the popularity of bite-size content on social media channels like Facebook and Instagram, maintaining a blog attached to your website is still one of the most important tools in your digital marketing and fundraising arsenal.

Must-Know Insights from #15NTC

Getting Attention

Despite recent news that photos no longer outperform other types of content on Facebook , orgs DO benefit from creating, curating and sharing relevant visuals. Visuals drive traffic: The 2 nd largest referral to Buzzfeed is Pinterest. Tumblr is a great place to reach a younger audience: It’s more popular for 13-25 year olds than Facebook; 46% of Tumblr users are between 16 and 24.

#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

Dan recently ran a series of thirteen paid traffic tests using such services as Facebook Ads, Twitter Auto-Follow, LinkedIn Premium and the like. You could also buy a single Facebook ad that touches hearts and rake in thousands to support your organization’s good work.

Is Your Facebook Page Contributing Donors and Volunteers?

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Do you feel like you're working on Facebook blindly without any clear results? Many nonprofits do, despite free tools from both Facebook and Google to measure impact. My co-author Shayna Englin and I worked with the US Fund for UNICEF to study a year of its work on Facebook to see what the impact was for fundraising and traffic on its website and growth of its Facebook fan base, and the results were surprising: Posting frequency matters a lot.

Marketing Fundraising Events: The Ultimate Checklist

Kivi's Nonprofit Communications Blog

Build an event page on your nonprofit’s website or on Facebook. Hire a professional photographer or videographer ( bonus tip: post photo galleries to your Facebook page, tagging your event in each photo, to generate web traffic ). Kerri Moore. Holding a fundraising event soon?

Bing is surprisingly important for your nonprofit marketing

Fundraising Coach

But Facebook is the biggest social media site on the planet. Did you know Bing is the search engine that controls all the "web search" searches on Facebook? So when people are doing searches on Facebook, if your site isn''t optimized for Bing too, you could be missing out on traffic.

Faith in Facebook: A Success Story

A Small Change

A while back a reader commented on, Trouble with Facebook , mentioning that Lil Green Patch has had incredible success with this social networking site. Susan Citro from The Nature Conservancy offered to answer a few questions so that we can all have better success with our use of Facebook. The Lil Green Patch application on Facebook is one of the most popular applications and most successful Facebook fundraising campaigns.

My Big Fat Problem With Social Media Measurement

J Campbell Social Marketing

For example, I have a client who is laser focused on Twitter followers, Facebook Likes and YouTube views. Ask yourself – Is your website traffic increasing? Facebook Likes are nice, but email subscribers and online donors are even better! photo credit: venspired via photopin cc.

Straight Talk on the Give Local Crash from a Nonprofit Tech CEO #GiveDayLessons

Kivi's Nonprofit Communications Blog

This isn’t to say that a vendor can’t espouse high reliability, and current and prospective customers should inquire into a vendor’s past performance on prior heavy traffic/giving days. What did they expect with all that traffic?”.

Will You Let Everyone Know? 3 Examples, Oodles of Tips (and 23 Real Emails) to Support Your Next “Share This” Call to Action

Kivi's Nonprofit Communications Blog

It’s also not about “post to Facebook” or “share on Twitter” messages after a supporter has donated or signed a petition (the after-action social share). Hip-Hop artist Common shared the image on Facebook and Instagram. Let me start by declaring what this post IS NOT about.

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Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Brian Clark shares A Surefire Way to Get Constant Traffic to Your Content. Apr 13: How to Grow Your Donor List with Facebook and Instagram Ads with John Haydon (Registration is $50 or free with an All-Access Pass ). Everyone ready to end this week with some Mixed Links?

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#Interview: Syam Buradagunta, Blogger & Co-Founder of Blue Sky Collaborative

Non Profit Marketing 360

SYAM: Yes, we definitely see a lot of traffic coming from the blog. Blogs Cross-Post Nonprofit Perspectives Philanthropy Reviews Software Review Uncategorized Blog Don Akchin Facebook Fundraising marketing Non-profit organization Organization Social Media

Facebook’s “Senior Surge”

The Agitator

Can’t ignore Facebook as a channel for reaching nonprofit donors. Apart from the sheer volume of traffic on Facebook, 112 million unique visitors in 2009, as reported in Online Media Daily , consider this … "…older users remain among the fastest-growing populations on Facebook. Inside Facebook surmises that young people went home at Christmas and made their parents sign up. "Facebook