#SM4NP: How Is Facebook’s Timeline Doing In Drawing New Traffic?

Non Profit Marketing 360

Now that the Timeline feature has been up-and-out on Facebook’s individual and on organizational and business pages for a week or so, people are starting to dig into the metrics about how useful and/or successful Timeline has been. We all like to be liked.

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

Monthly website traffic grew by 16% in 2013. Nonprofits grew their number of Facebook fans by 37%, and Twitter followers by 46%. It’s that time of year again – the M+R and NTEN annual Nonprofit Benchmarks Study !

Taming Facebook with identity

The Agitator

Facebook gave us the first hit free: get your constituents to like your page and you’ll be able to talk with them on their platform free. What they meant was “get your constituents to append their own interest data to Facebook’s copious data stores and Facebook will sell it to others.”.

5 Tips For Increasing Traffic to Your Nonprofit’s Website

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It's also what is grabbed when you post a link to Facebook.) I'm not an SEO expert, and I've never played one on TV. But here are some tips I've learning along the way. They'll help raise your nonprofit website's visibility with search engines so that people will find your site much more easily. Figure out what search terms people are currently using to find your site.

A Facebook Champ

A Small Change

Let’s face it, social media (Facebook is the frontrunner today) are part of our lives now. And, as fundraisers looking to coach our champions to advocate for us in meaningful ways, Facebook can be helpful and effective. So, I think this social media thing is sticking around.

#HOWTO: Facebook Timeline Goes Public Tomorrow! Ready?

Non Profit Marketing 360

Facebook has been rolling out its new ‘Timeline’ feature for a few months now, and we hope we have given you a helping hand with the changes. And the fact is, Timeline becomes the default interface of all Facebook accounts tomorrow! Are you ready? It goes live tomorrow!

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. We know why people use Facebook – to connect with other people. However, raising money using social media, specifically Facebook, can be done.

How One Nonprofit Is Raising Thousands Using Facebook – Part 2

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 2. 1) Understand the Facebook Ladder of Engagement. Baldrick’s has invested so much time in Facebook is due to its social and interactive nature. Enter the Facebook Ladder of Engagement.

Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

Get ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below. Please share your Facebook plan (or plan not to use) and why here, and/or tell us what it does (or doesn’t do) for your organization. You’ve probably noticed the raging discussion about the value (or not) of Facebook for all organizations (profiteers too)—it even made the most mainstream ever Time magazine.

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How One Nonprofit Is Raising Thousands Using Facebook

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 1. As we all know, social media, especially Facebook, trends towards the light and carefree – cat memes , slapstick videos and food porn. Facebook was the first platform the charity started using, in late 2008.

Is Your Facebook Page Contributing Donors and Volunteers?

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Do you feel like you're working on Facebook blindly without any clear results? Many nonprofits do, despite free tools from both Facebook and Google to measure impact. My co-author Shayna Englin and I worked with the US Fund for UNICEF to study a year of its work on Facebook to see what the impact was for fundraising and traffic on its website and growth of its Facebook fan base, and the results were surprising: Posting frequency matters a lot.

Facebook Tips for Nonprofits: How Sanctuary One Inspires and Connects with Supporters

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Facebook is great for more than just sharing photos of cute kittens and that amazing dim sum you had for lunch. Your nonprofit’s Facebook page can help you develop meaningful connections with your fans. We asked Sanctuary One’s executive director, Robert Casserly, to share how Facebook has helped them spread their message, connect with fans, and drive traffic to their website, YouTube channel, and real-world farm. Avoid commercializing your Facebook page.

5 tips for increasing traffic to your nonprofit’s website

Fundraising Coach

I wish to increase traffic to my web site and since this is unfamiliar territory I thought you could help me with this. It’s also what is grabbed when you post a link to Facebook.). Q: Do you know of the best way for my web site www.aidsadvantage.org to come up on search results when people type in the words “Aids, South Africa, Africa”? A: Great question! I’m not an SEO expert, and I’ve never played one on TV.

Is Facebook a #FAIL for Nonprofits?

Marketing for Nonprofits

"Nonprofits are increasingly told that they need to be on Facebook, and countless gurus and experts offer them advice for maximizing their Facebook presence to get the most return. But are nonprofits actually seeing results, or is Facebook just a bandwagon that's not going anywhere?"

Interview: How can you start fundraising from nothing?

Wild Woman Fundraising

Need some tips on where to start getting more website traffic for your nonprofit? I can say to anyone who has a blog and wants more traffic, do that. I really saw a spike in my traffic after I started linking sentences from my blog posts on Twitter.

Facebook’s “Senior Surge”

The Agitator

Can’t ignore Facebook as a channel for reaching nonprofit donors. Apart from the sheer volume of traffic on Facebook, 112 million unique visitors in 2009, as reported in Online Media Daily , consider this … "…older users remain among the fastest-growing populations on Facebook. Inside Facebook surmises that young people went home at Christmas and made their parents sign up. "Facebook

Faith in Facebook: A Success Story

A Small Change

A while back a reader commented on, Trouble with Facebook , mentioning that Lil Green Patch has had incredible success with this social networking site. Susan Citro from The Nature Conservancy offered to answer a few questions so that we can all have better success with our use of Facebook. The Lil Green Patch application on Facebook is one of the most popular applications and most successful Facebook fundraising campaigns.

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Facebook Privacy Woes

The Agitator

With so many nonprofits working Facebook into their marketing strategies, it behooves us all to keep an eye on their privacy controversy. It notes that Facebook, now at 519 million users, shows no sign of slowing growth. Traffic was up nearly 5% in the week after the controversy over personal data sharing erupted, with Facebook accounting for 8.5% Facebook controls its data (!)

Get more out of your nonprofit’s Facebook page

Nonprofit Marketing Blog

John Haydon, our favorite Facebook guru, has created a useful video tutorial on how to use the new Facebook Insights reports to understand how your nonprofit’s Facebook outreach is faring. Facebook Insights can tell you: Which posts have the highest levels of engagement.

10 Ways to Use Social Media to Grow Your Nonprofit Email List

J Campbell Social Marketing

Having an engaged and active email list is so much more powerful and beneficial for your nonprofit than having 10,000 Facebook followers or 500 Twitter followers. Facebook contests are a great way to build your list, if you mandate that users give you their email address to be entered to win.

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By 2010 Yahoo Homepage will Integrate Facebook

Search Marketing for Nonprofits

A very smart move and one that will create more traffic from the Yahoo homepage to other parts of the Yahoo property I would predict…maybe a spike in people using Yahoo Buzz? Tagged: facebook, Yahoo. Tags: Yahoo facebook future of search

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Is Your Nonprofit Facebook Page Worth It? Measurements and Analytics Techniques

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They're asking themselves the following questions: How effective is the work I do on Facebook in producing bottom line results for the organization? What should I be doing differently on Facebook to improve my results? Should I take resources away from Facebook and devote them to something else? Shabbir Imber Safdar and Shayna Englin have studied data from the last year of the US Fund for UNICEF's Facebook page and Google Analytics data for their website.

Facebook versus Google, a popularity contest YOU don’t need to care about

Wild Woman Fundraising

Recently I read on Katya’s Marketing Blog that Facebook has surpassed Google in terms of popularity. It does make sense that you can waste time on Facebook much longer than you can waste time on Google. It’s not about Facebook versus Google.

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IKEA Saves the Children When Facebook Fans Invite Friends to Shop

Selfish Giving

One of the more successful digital tactics for cause marketing are Facebook “Likes” promotions. A good recent example of Facebook cause marketing was the Kraft Fight Hunger Facebook page for Feeding America during November.

4 Reasons Facebook Might Not be Right for Your Nonprofit

Marketing for Nonprofits

This spring, Facebook made some significant changes to the functionality of Pages on their site in order to help brands market more effectively. This has led to a lot of discussion and encouragement aimed at nonprofits about how to market via Facebook. communicate via Facebook.

As Facebook hits 150m users, Social Networking sites get 1 in 10 UK Christmas Internet visits

Giving in a Digital World

Over the whole of 2008, traffic to those sites classified by Hitwise as Social Networks (top 5 sites being Facebook, YouTube, Bebo, MySpace, and Yahoo Answers) has apparently grown by 20% to make it the fourth most popular category after Entertainment, Search Engines, and Shopping & Classifieds. Facebook

Are We Seeing Pushback on Google+?

Non Profit Marketing 360

The evolutionary rollout has given the latest social-networking site a caché of security and exclusivity that (lest we forget) Facebook enjoyed about five years ago. But is Google out to replace Facebook in the hearts and minds (and peeves ) of the world’s social media junkies?

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Using Twitter and Facebook in your year-end fundraising letter strategy

Fundraising Coach

But in today’s world, it’s wise to consider complementing these appeals with tools like Facebook and Twitter. Create a web page to drive traffic to. To get even more sophisticated, you might want separate pages for each type of media you use: one you’ll promote on Facebook, one you’ll promote on Twitter, one you’ll promote with email, etc. Facebook Ideas. Facebook Causes. Facebook Pages.

10 Ways Nonprofits Can Succeed with Visual Marketing

J Campbell Social Marketing

If you do not have a lot of website traffic, blog readers or social media engagement, I’m willing to bet that lousy visuals play a huge part. They are also judging you by your horribly outdated website, terribly formatted blog, crowded email newsletter and bland Facebook Page.

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#DEVELOPMENT: How Much Cash Is Required To Land A Donation?

Non Profit Marketing 360

Dan recently ran a series of thirteen paid traffic tests using such services as Facebook Ads, Twitter Auto-Follow, LinkedIn Premium and the like. You could also buy a single Facebook ad that touches hearts and rake in thousands to support your organization’s good work.

#SOCIALNETWORKS: Is Pinterest Of Value For Nonprofits?

Non Profit Marketing 360

A study conducted by online jewelry site Boticca.com revealed that Pinterest users’ online spend averages $180 – more than twice that of Facebook users who spend an average of only $85. Pinterest has also been extremely successful in driving traffic to third-party sites.

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#INTERVIEW: Joanne Fritz, The About.com Website Guide on Nonprofit Charitable Organizations

Non Profit Marketing 360

We’re constantly creating evergreen content because most of our traffic comes from search, and they turn up on one of our articles. We get a lot of help and information around SEO so we can identify key word phrases that should promote more traffic.

Results from Cinnabon’s Cause-Powered Location-Based Social-Media Campaign

Cause Related Marketing

Last year Cinnabon wanted to straighten out the mess of location venues listed on Foursquare and Facebook Places, and cause marketing helped the company achieve excellent results. Cinnabon was active on both Foursquare and Facebook Places, but the venue listings were something of a mess.

#Interview: Syam Buradagunta, Blogger & Co-Founder of Blue Sky Collaborative

Non Profit Marketing 360

SYAM: Yes, we definitely see a lot of traffic coming from the blog. Blogs Cross-Post Nonprofit Perspectives Philanthropy Reviews Software Review Uncategorized Blog Don Akchin Facebook Fundraising marketing Non-profit organization Organization Social Media

#ProAging: SM Savvy Encourages Cross-Generational Connection

Non Profit Marketing 360

With Thanksgiving a mere 36+ hours away (30 of which might be spent in a ticket line or sitting on a runway or hoping the traffic finally gets moving), we are all thinking about re-connecting to family and old friends. Click to enlarge.

Using Cause Marketing to Preserve Retail Pricing Power

Cause Related Marketing

Opines the magazine’s editors; “At the end of the day, marketing channels like Groupon and Facebook Deals are really just new version of old traffic triggers like the ‘one-day only’ sale. The Consumer Wars have been fought, and frankly, Consumers won.

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2015 Digital Fundraising To Do List #3 Allocate Budget For Paid Social Media

Giving in a Digital World

Facebook, needing to more effectively monitise its massive user base, has been gradually changing the way in which content published on brand pages is shared organically with followers – so as to encourage more brands to pay to promote their content.

#INTERVIEW: Kivi Leroux Miller, Consultant, Trainer and Blogger on Nonprofit Communications

Non Profit Marketing 360

I say I owe 90% of the traffic to the blog. They know that Facebook and Twitter are not the same thing, but they don’t really and truly understand enough about the differences to come up with a strategy for how to use those tools.

#INTERVIEW: Kivi Leroux Miller, Consultant, Trainer and Blogger on Nonprofit Communications

Non Profit Marketing 360

I say I owe 90% of the traffic to the blog. They know that Facebook and Twitter are not the same thing, but they don’t really and truly understand enough about the differences to come up with a strategy for how to use those tools.

8 Social Media Trends to Watch Out For in 2016 (Infographic)

J Campbell Social Marketing

What’s on tap in digital marketing for 2016? What do nonprofits need to prioritize? In this infographic from CJG Digital Marketing , 8 social media trends are laid out for us.

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