Facebook in 2015 – What Nonprofits Need to Know

J Campbell Social Marketing

Love it or hate it, Facebook continues to be an important tool in a nonprofit’s marketing and fundraising kit. On their Q3 earnings call , Facebook released the following mind-blowing statistics: 1.35 billion people log into Facebook each month. Native links on Facebook.

How To Use Facebook’s Free Fundraising Tools on #GivingTuesday

J Campbell Social Marketing

On November 28th, the Bill & Melinda Gates Foundation are matching up to $2 million in funds raised on Facebook for U.S-based Also on #GivingTuesday, Facebook is waiving all fees for donations made on Facebook. Register with Facebook.

Tools 70

Trending Sources

How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? . Facebook is also very different than other platforms and requires more finesse. Social media is not a megaphone.

6 Ways Your Nonprofit Can Quickly Get More Facebook Engagement

J Campbell Social Marketing

The friendly folks at Facebook have tweaked the News Feed algorithm again , now putting an explicit priority on posts from family and friends over pages. However, as with all changes to the Facebook News Feed, I encourage you to breathe and do not panic.

New Facebook Features and Why They Matter

Public Sector Marketing 2.0

Last week, Facebook held its annual F8 conference where Mark Zuckerberg and team typically set the direction for global digital technology. What Facebook invests time and resources in tends to set the course for the entire digital ecosystem. Along comes Facebook Spaces VR to the rescue.

Facebook’s Latest News Feed Changes: What Nonprofits Can Do

Kivi's Nonprofit Communications Blog

Another week, another change to Facebook. ( In case you haven’t heard, Facebook is changing what you see on your news feed. You’ll now see more from your friends than from Facebook Pages. Start a Social Media Ambassador Program.

News 54

4 Things to Tell Your Boss When They Demand More Facebook Fans

J Campbell Social Marketing

What should you tell your boss when they ask why your Facebook fans are not increasing as quickly as they would like? I have written a lot about getting more engagement on Facebook and the recent changes that have driven down organic reach for Facebook pages across the board.

Demand 125

5 Things I Bet You Didn’t Know About Facebook

J Campbell Social Marketing

We all know how popular Facebook continues to be, among all age groups and income levels. Pew Internet reported in January of this year that for the first time, more than half of all online adults 65 and older (56%) use Facebook. This is just Facebook 101.

12 Ways to Get More Fans On Your Nonprofit Facebook Page

J Campbell Social Marketing

By far the most frequent question that I get from nonprofits is: How do we get more fans on our Facebook page? Continually growing a community of Facebook fans is important to a long-term online marketing strategy. Here are just 12 ways to get more fans on your nonprofit Facebook page.

How to Get More People At Your Nonprofit Event Using Facebook

J Campbell Social Marketing

In this post I focus on one channel that can be hugely impactful in promoting your next nonprofit event – Facebook. Here are 10 steps you can use to make sure you are using Facebook correctly to promote your next nonprofit event. 1) Create a new Event using your Facebook Page.

Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

J Campbell Social Marketing

Everything I’ve been preaching about success in Facebook marketing has been a lie. I’ve stuck up for Facebook repeatedly over the years, despite the frustration it has elicited from nonprofit marketers with small budgets. Stop Drinking the Facebook Kool-Aid.

Ads 137

REPORT: Facebook Levels Off While Instagram Rises

Kivi's Nonprofit Communications Blog

Nonprofits, it’s time to see other people (besides those on Facebook). According to the latest research from Pew Research Center , more Americans are branching out from Facebook to try second and third social networks. Image source: https://flic.kr/p/7CdtRG. p/7CdtRG.

You Can Now Save Links On Facebook To Read Later – And It’s Awesome

J Campbell Social Marketing

Have you ever been browsing Facebook, on mobile or on desktop, and wanted to save something that you saw in your News Feed to read later? Now I can save these posts within Facebook, with just one click of a button ! The new Facebook “Save” feature works well and is incredibly useful.

There Are Big Changes Coming to Facebook – What Your Nonprofit Needs to Know

J Campbell Social Marketing

Facebook just announced another sweeping change to the News Feed. I’ve written a lot about this topic , and ways to fight the Facebook algorithm and get in front of more of your supporters on Facebook. Remember that Facebook changes may take months to take effect.

5 Ways Nonprofits Can Use the New Facebook Changes to Their Advantage

J Campbell Social Marketing

There have been more changes at Facebook that have serious implications for your nonprofit’s Facebook strategy. If you are like many Facebook Admins, your Page has seen a serious decrease in organic reach (people seeing your Page posts) since December, and you may be wondering why.

This is What Nonprofits Need More Than a Facebook Donate Button

J Campbell Social Marketing

This week Facebook rolled out the Donate Button for nonprofits. In addition, Facebook has given us no idea when it will be available to all nonprofits, not to mention this feature certainly would have been nice to have before the year-end giving rush. Facebook Is Hurting Nonprofits.

3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

2013 was certainly a banner year for Facebook. 728 million of these users log in daily to the social network. While some teens in the UK and US are calling Facebook “ dead and buried ”, the often overlooked Gen X & Y-ers worldwide make up almost 30% of Facebook users.

You Can Now Fundraise on Facebook for Your Favorite Charity

J Campbell Social Marketing

Facebook recently announced a new tool designed to give individual users the power to fundraise on Facebook for their favorite verified US-based 501(c)3 nonprofits, directly within the platform! According to Facebook officials, this has always been their intended vision.

How to Get People to Raise Money for Your Nonprofit on Facebook – Part 1

J Campbell Social Marketing

Social media fundraising is getting easier, thanks to some great new Facebook features designed specifically to make it easier for nonprofits to raise money on the social network. Feature 2: Fundraisers on Facebook . Have you raised money using Facebook?

Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

Get ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below. Please share your Facebook plan (or plan not to use) and why here, and/or tell us what it does (or doesn’t do) for your organization. You’ve probably noticed the raging discussion about the value (or not) of Facebook for all organizations (profiteers too)—it even made the most mainstream ever Time magazine.

ROI 80

Recent Facebook Algorithm Changes and What They Mean for Nonprofits

Kivi's Nonprofit Communications Blog

This Thursday, June 4th, ActionSprout will join us in presenting Beth Becker’s FREE WEBINAR How to Master Facebook’s News Feed Algorithm to Boost Your Content. Facebook has recently made several changes to the algorithm that determines which content shows up in all of its 1.4

Facebook, Health and the Pursuit of Happiness

SocialButterfly

Facebook has become just about as integrated into American culture as apple pie. This applies to Facebook as well. Facebook can offer a number of benefits–but it also has some potential drawbacks. Does Facebook help us feel more connected—or alone?

Facebook, Health and the Pursuit of Happiness

SocialButterfly

Facebook has become just about as integrated into American culture as apple pie. This applies to Facebook as well. Facebook can offer a number of benefits–but it also has some potential drawbacks. Does Facebook help us feel more connected—or alone?

Five Reasons Why Facebook Marketing Seems So Impossible

Getting Attention

John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University. It seems that most brands and nonprofits are still trying to get their head around what works on Facebook. Not so with Facebook.

Facebook for Fundraising: Worth It or Waste of Time?

Fundraising 123

Your organization’s free Facebook ride is over! Now, when checking Facebook page activity stats (aka Insights) for our client organizations, I make sure to dive in with a sweet treat in hand. What’s clear is that Facebook isn’t free. Take at look at RedRover’s Facebook page.

Should You Feed Your Blog to Facebook?

Kivi's Nonprofit Communications Blog

I use Hootsuite to automatically send new blog posts to both Twitter and Facebook. That is, until May of this year, when the Facebook integration failed. It’s been almost three months since the blog posts appeared automatically on our Facebook page.

How One Nonprofit Is Raising Thousands Using Facebook – Part 2

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 2. Baldrick’s Foundatio n, a volunteer-driven charity that effectively uses social media tools to raise money and engage supporters. 1) Understand the Facebook Ladder of Engagement.

Facebook Turns 12 – What’s In Store for the World’s Most Popular Social Media Network

J Campbell Social Marketing

Love it or hate it, the world’s most popular social network turns 12 today! Happy Birthday Facebook! This infographic from One Productions lays out the past, present, and future of Facebook. What’s in store for Facebook in the next 12 years, and beyond?

How Nonprofits Can Use Facebook Groups

Kivi's Nonprofit Communications Blog

As the community engagement manager at Nonprofit Marketing Guide.com, I have set up a lot of Facebook Groups, and unlike some other changes Facebook has made that people find annoying, the latest updates have made Groups even more functional.

How to Handle Negative Comments on Facebook

Kivi's Nonprofit Communications Blog

We recently had this question pop up on our All-Access Pass Holder’s private Facebook Group: “How do you respond to negative or misinformed reviews of your organization on Facebook? Add your voice to the Facebook Post or comment below. Don’t Feed the Troll.

Revise Your.Org Facebook Page Now: Deadline March 30

Getting Attention

Take charge of your nonprofit’s Facebook future, right now. If your organization uses Facebook to any degree beyond having a page with nothing on it, you have just 24 more days until your page is converted to the new timeline design.

March 64

10 Types of Social Media Posts Every Nonprofit Should Be Sending

J Campbell Social Marketing

Have you looked at how many Facebook posts you’re creating each week? If the answers to these questions are ambiguous, vague, or nonexistent, it may be time to rethink your nonprofit’s social media strategy. Here’s a sneak peek of what we’ll be covering in this article: Facebook Videos.

Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

Kivi's Nonprofit Communications Blog

In October National Public Radio released an interesting analysis of how the length of lead-in text affects post performance on Facebook. NPR’s analysis matches up with Buffer and SumAll’s 2014 study on the optimal length for social media updates.

NPR 95

12 Great Pieces of Facebook Advice {Infographic}

J Campbell Social Marketing

In this great infographic from Shortstack , there are 12 succinct but helpful tips for using Facebook. What is your best Facebook tip? The post 12 Great Pieces of Facebook Advice {Infographic} appeared first on J Campbell Social Marketing.

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. We know why people use Facebook – to connect with other people. However, many nonprofits entirely miss the point of social media.

Facebook Ads – Are They Right For Your Nonprofit?

Fundraising 123

Much has been written recently about the changes in Facebook’s algorithm and its pay-to-play philosophy. If this sounds familiar, you may be wondering if Facebook Ads will help your nonprofit reach more fans and get more bang for your Facebook buck.

Ads 54

AARP’s Rule of One for Facebook

Kivi's Nonprofit Communications Blog

Facebook engagement is so confounding for so many nonprofits, so when I hear about an organization that seems to have figured it out, I have to share. Nonprofit Communications Social Networking facebook

Rules 39

5 Ways to Use Facebook Live In Your Next Fundraising Campaign

J Campbell Social Marketing

If you missed this live mini-training about using Facebook Live, you can catch the replay on my Facebook Page ! Here are the slides, where I dive into 5 specific ways that your nonprofit can use Facebook Live in your next fundraising campaign.

Video 28

How the Latest Facebook Announcement Will Impact Your Social Media Strategy

J Campbell Social Marketing

Your favorite social network is changing again, and this time for the better. In an announcement last week, Facebook unveiled their new News Feed FYI blog to “highlight major updates to News Feed and explain the thinking behind them.”. Facebook will never show you posts chronologically.

Facebook Giveth…

The Agitator

Facebook has announced that it is eliminating its five percent transaction fee on donations to nonprofits (personal fundraisers still have a 6.9% + $.30 From early reports, it may be advantageous to use organic Facebook reach to fundraising directly on the site. (As