Trending Sources

Facebook in 2015 – What Nonprofits Need to Know

J Campbell Social Marketing

Love it or hate it, Facebook continues to be an important tool in a nonprofit’s marketing and fundraising kit. On their Q3 earnings call , Facebook released the following mind-blowing statistics: 1.35 billion people log into Facebook each month. Native links on Facebook.

How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? . I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion.

Best Facebook Groups for Nonprofits

Kivi's Nonprofit Communications Blog

If you feel isolated with what you think must be special dysfunctions of your nonprofit alone, you need to connect with others online. My current favorite nonprofit Facebook Group is Nonprofit Happy Hour , which is an offshoot of Nonprofit with Balls.

Facebook restart?

iMarketSmart

I haven’t been much of a fan of Facebook for my business. So about a month ago we decided to start posting on our somewhat dormant MarketSmart Facebook page again. Do you prefer Facebook? Recommendation: >> The Fundraiser’s Ultimate LinkedIN Cheat Sheet: How to reach out to a major or legacy gift prospect online. The post Facebook restart? I simply prefer LinkedIn. But recently it occurred to me that some fundraisers really like it.

5 Things I Bet You Didn’t Know About Facebook

J Campbell Social Marketing

We all know how popular Facebook continues to be, among all age groups and income levels. Pew Internet reported in January of this year that for the first time, more than half of all online adults 65 and older (56%) use Facebook. This is just Facebook 101.

REPORT: Facebook Levels Off While Instagram Rises

Kivi's Nonprofit Communications Blog

Nonprofits, it’s time to see other people (besides those on Facebook). According to the latest research from Pew Research Center , more Americans are branching out from Facebook to try second and third social networks. Image source: https://flic.kr/p/7CdtRG. p/7CdtRG.

This is What Nonprofits Need More Than a Facebook Donate Button

J Campbell Social Marketing

This week Facebook rolled out the Donate Button for nonprofits. In addition, Facebook has given us no idea when it will be available to all nonprofits, not to mention this feature certainly would have been nice to have before the year-end giving rush. Facebook Is Hurting Nonprofits.

You Can Now Save Links On Facebook To Read Later – And It’s Awesome

J Campbell Social Marketing

Have you ever been browsing Facebook, on mobile or on desktop, and wanted to save something that you saw in your News Feed to read later? Now I can save these posts within Facebook, with just one click of a button ! The new Facebook “Save” feature works well and is incredibly useful.

5 Ways Nonprofits Can Use the New Facebook Changes to Their Advantage

J Campbell Social Marketing

There have been more changes at Facebook that have serious implications for your nonprofit’s Facebook strategy. If you are like many Facebook Admins, your Page has seen a serious decrease in organic reach (people seeing your Page posts) since December, and you may be wondering why.

Facebook, Health and the Pursuit of Happiness

SocialButterfly

Facebook has become just about as integrated into American culture as apple pie. This applies to Facebook as well. Facebook can offer a number of benefits–but it also has some potential drawbacks. Does Facebook help us feel more connected—or alone?

Facebook, Health and the Pursuit of Happiness

SocialButterfly

Facebook has become just about as integrated into American culture as apple pie. This applies to Facebook as well. Facebook can offer a number of benefits–but it also has some potential drawbacks. Does Facebook help us feel more connected—or alone?

3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

2013 was certainly a banner year for Facebook. While some teens in the UK and US are calling Facebook “ dead and buried ”, the often overlooked Gen X & Y-ers worldwide make up almost 30% of Facebook users. 3 Things Your Nonprofit Can Do Instead of Facebook Marketing.

How One Nonprofit Is Raising Thousands Using Facebook – Part 2

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 2. 1) Understand the Facebook Ladder of Engagement. Baldrick’s has invested so much time in Facebook is due to its social and interactive nature. Enter the Facebook Ladder of Engagement.

Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

Get ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below. Please share your Facebook plan (or plan not to use) and why here, and/or tell us what it does (or doesn’t do) for your organization. You’ve probably noticed the raging discussion about the value (or not) of Facebook for all organizations (profiteers too)—it even made the most mainstream ever Time magazine.

ROI 80

Facebook for Fundraising: Worth It or Waste of Time?

Fundraising 123

Your organization’s free Facebook ride is over! Now, when checking Facebook page activity stats (aka Insights) for our client organizations, I make sure to dive in with a sweet treat in hand. What’s clear is that Facebook isn’t free. Take at look at RedRover’s Facebook page.

How Nonprofits Can Use Facebook Groups

Kivi's Nonprofit Communications Blog

As the community engagement manager at Nonprofit Marketing Guide.com, I have set up a lot of Facebook Groups, and unlike some other changes Facebook has made that people find annoying, the latest updates have made Groups even more functional.

Fundraising Tools On Facebook

The Agitator

A new suite of tools to facilitate fundraising on Facebook has just been announced. As with most things Facebook, this offering has received huge publicity, but just in case you’ve missed the news while deep in planning for Giving Tuesday, here are the basics.

Want to stay more private online?

Wild Woman Fundraising

Between facebook privacy breaches, Evernote’s massive password hack and more, companies are now eager to prove that your data is safe with them. Enter a new bill by Senator John Rockefeller IV called “Do-Not-Track Online Act of 2013.” We also address Facebook, Gmail and Google+.

How to Handle Negative Comments on Facebook

Kivi's Nonprofit Communications Blog

We recently had this question pop up on our All-Access Pass Holder’s private Facebook Group: “How do you respond to negative or misinformed reviews of your organization on Facebook? No arguments should EVER ensue online from a negative comment.”

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. We know why people use Facebook – to connect with other people. However, raising money using social media, specifically Facebook, can be done.

Nonprofits Grew Online Giving, Website Traffic & Social Media Fans in 2013

J Campbell Social Marketing

This year they surveyed 53 nonprofits, looking at data on online fundraising and advocacy. Some of the more interesting findings: Email continues to account for about a third of online fundraising revenue. Online giving increased 14% over 2012 totals.

6 Ways Nonprofits Are Getting Online Fundraising All Wrong

J Campbell Social Marketing

Almost every article I read about online fundraising and online giving starts out something like this: Despite the hype and the assurances of social media experts, online fundraising still accounts for an abysmal 2% of total dollars raised by charities.

Why Using Facebook and Twitter Alone Isn’t Smart

Kivi's Nonprofit Communications Blog

Using Facebook and Twitter alone, without an additional management tool, isn’t the smartest approach to your social media. Nonprofit Communications Online Tools Social Networking

Is there too much fundraising on Facebook?

J Campbell Social Marketing

Last night when I checked my News Feed before bed I was interrupted by a request from Facebook – take a short survey and help us make Facebook better. Facebook seems to be responding to complaints from users – at least, that is my personal speculation.

WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter

Kivi's Nonprofit Communications Blog

Here are 6 techniques and tools for finding these friends and influencers on Facebook and Twitter. FACEBOOK TECHNIQUE: Upload Your Email File for Page Suggestions. Start at your org’s Facebook page, and select Build Audience.

Facebook Ads – Are They Right For Your Nonprofit?

Fundraising 123

Much has been written recently about the changes in Facebook’s algorithm and its pay-to-play philosophy. If this sounds familiar, you may be wondering if Facebook Ads will help your nonprofit reach more fans and get more bang for your Facebook buck.

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How One Nonprofit Is Raising Thousands Using Facebook

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 1. As we all know, social media, especially Facebook, trends towards the light and carefree – cat memes , slapstick videos and food porn. Facebook was the first platform the charity started using, in late 2008.

10 Ways to Build Loyalty Among Your Online Community Members

J Campbell Social Marketing

It seems to me that nonprofit social media campaigns are still focused on the numbers game – collecting the most Likes on Facebook, the most Twitter and Pinterest followers and the most views on YouTube. Nonprofits need to change the conversation we are having online, dramatically.

How Small Nonprofits Can Raise Money on Facebook

Kivi's Nonprofit Communications Blog

If you aren’t familiar, Causes has built free, customizable fundraising pages that integrate with Facebook, Twitter, and other channels (and the Causes.com site of course). I still firmly believe that fundraising should not be your primary goal for using Facebook and social media.

Facebook Turns 12 – What’s In Store for the World’s Most Popular Social Media Network

J Campbell Social Marketing

Happy Birthday Facebook! This infographic from One Productions lays out the past, present, and future of Facebook. What’s in store for Facebook in the next 12 years, and beyond? What’s in store for Facebook this year and the next decade?

Meet the 4 Types of People Who Make Up Your Online Community [Infographic]

J Campbell Social Marketing

Our donors aren’t online!” “Our Get rid of all the stereotypes that you have about these groups and start thinking of them as your online community. And yes, from the 89-year-old loyal donor to the 24-year-old volunteer, they are all online, or getting there.

How can nonprofits monitor their online reputations?

Wild Woman Fundraising

This month’s Net2ThinkTank Challenge is, “What are your best practices for effectively monitoring online feedback about your organization, cause, or social enterprise? AKA, “How can nonprofits monitor their online reputations?&# Do you have a Facebook page?

Drive Donors to Your Online Donation Page with These Six Marketing Strategies, Part 2

Kivi's Nonprofit Communications Blog

Today, Abby Jarvis is back with 3 more ways to promote your online donation page. Last week , we talked about the first 3 strategies for marketing your online donation page: 1. If you have an overwhelming number of supporters who use Facebook, you should focus your efforts there.

Increase In Online Giving Presents Nonprofits With Great Opportunity

J Campbell Social Marketing

Get excited – online giving is definitely on the rise! Online giving, while definitely growing, is still a very minor part of overall funds raised for nonprofits. (In Interesting points to consider: The average online gift is $89.

Fearing What They’ll Say on Facebook

Kivi's Nonprofit Communications Blog

Just last week the National Labor Relations Board settled a case with a company that had fired an employee for complaining online about the company and her boss. There also seem to be dozens of cases of teachers being fired for Facebook posts of all kinds.

New Data: Nonprofit Online Marketing and Fundraising Trends in 2015

Kivi's Nonprofit Communications Blog

Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters , or estimates of how much money you could be raising online? Here are a few highlights: Online revenue is up!

7 Steps To More Online Donations This Holiday Season

J Campbell Social Marketing

Online. Here are some statistics for you to chew on, if you still think that having a robust online presence is not important for your nonprofit organization: Network for Good reports that 30% of annual giving online occurs in the month of December.

7 Questions You Must Answer to Get the Right Kind of Facebook Fans

J Campbell Social Marketing

Love it or hate it, Facebook reigns supreme over the social media landscape. Pew Internet reported that nearly eight-in-ten online Americans (79%) now use Facebook. As we all know (and frequently lament), organic (unpaid) reach on Facebook is way down.

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[INTERVIEW] 8 Questions Answered about Online Fundraising!

Wild Woman Fundraising

In online Fundraising! I was hugely curious about their jobs, what they’d learned so far, and measurements for their success in online fundraising. What have you found is the best strategy for identifying and cultivating donors online? Get Schooled!

What’s not to Like about Facebook Likes?

Giving in a Digital World

Facebook Online Fundraising Bryan Miller Online community fundraising Rather a lot, according to this video by the smart folks over at the YouTube educational science channel Veritasium.