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Facebook in 2015 – What Nonprofits Need to Know

J Campbell Social Marketing

Love it or hate it, Facebook continues to be an important tool in a nonprofit’s marketing and fundraising kit. On their Q3 earnings call , Facebook released the following mind-blowing statistics: 1.35 billion people log into Facebook each month. Native links on Facebook.

Best Facebook Groups for Nonprofits

Kivi's Nonprofit Communications Blog

Just about every day, I talk to a nonprofit staff person who thinks she is alone with the challenge or drama or weird situation she is in at work. If you feel isolated with what you think must be special dysfunctions of your nonprofit alone, you need to connect with others online.

How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? . Facebook is also very different than other platforms and requires more finesse. What do you think of the new Facebook announcement?

6 Ways Your Nonprofit Can Quickly Get More Facebook Engagement

J Campbell Social Marketing

The friendly folks at Facebook have tweaked the News Feed algorithm again , now putting an explicit priority on posts from family and friends over pages. However, as with all changes to the Facebook News Feed, I encourage you to breathe and do not panic.

How to Get More People At Your Nonprofit Event Using Facebook

J Campbell Social Marketing

Fundraising and cultivation events are a vital piece of the puzzle for many nonprofits, large and small. In this post I focus on one channel that can be hugely impactful in promoting your next nonprofit event – Facebook. 1) Create a new Event using your Facebook Page.

4 Things to Tell Your Boss When They Demand More Facebook Fans

J Campbell Social Marketing

What should you tell your boss when they ask why your Facebook fans are not increasing as quickly as they would like? I have written a lot about getting more engagement on Facebook and the recent changes that have driven down organic reach for Facebook pages across the board.

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This is What Nonprofits Need More Than a Facebook Donate Button

J Campbell Social Marketing

This week Facebook rolled out the Donate Button for nonprofits. While a nice idea and certainly well-meaning, this new feature has only been made available to a select few national nonprofits (your nonprofit can apply here to get a button ). Facebook Is Hurting Nonprofits.

Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

J Campbell Social Marketing

Everything I’ve been preaching about success in Facebook marketing has been a lie. I’ve stuck up for Facebook repeatedly over the years, despite the frustration it has elicited from nonprofit marketers with small budgets. Stop Drinking the Facebook Kool-Aid.

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Recent Facebook Algorithm Changes and What They Mean for Nonprofits

Kivi's Nonprofit Communications Blog

This Thursday, June 4th, ActionSprout will join us in presenting Beth Becker’s FREE WEBINAR How to Master Facebook’s News Feed Algorithm to Boost Your Content. Facebook has recently made several changes to the algorithm that determines which content shows up in all of its 1.4

5 Things I Bet You Didn’t Know About Facebook

J Campbell Social Marketing

We all know how popular Facebook continues to be, among all age groups and income levels. Pew Internet reported in January of this year that for the first time, more than half of all online adults 65 and older (56%) use Facebook. This is just Facebook 101.

Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

Get ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below. Please share your Facebook plan (or plan not to use) and why here, and/or tell us what it does (or doesn’t do) for your organization. You’ve probably noticed the raging discussion about the value (or not) of Facebook for all organizations (profiteers too)—it even made the most mainstream ever Time magazine.

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REPORT: Facebook Levels Off While Instagram Rises

Kivi's Nonprofit Communications Blog

Nonprofits, it’s time to see other people (besides those on Facebook). According to the latest research from Pew Research Center , more Americans are branching out from Facebook to try second and third social networks. Image source: https://flic.kr/p/7CdtRG. p/7CdtRG.

You Can Now Fundraise on Facebook for Your Favorite Charity

J Campbell Social Marketing

Facebook recently announced a new tool designed to give individual users the power to fundraise on Facebook for their favorite verified US-based 501(c)3 nonprofits, directly within the platform! According to Facebook officials, this has always been their intended vision.

How Nonprofits Can Use Facebook Groups

Kivi's Nonprofit Communications Blog

As the community engagement manager at Nonprofit Marketing Guide.com, I have set up a lot of Facebook Groups, and unlike some other changes Facebook has made that people find annoying, the latest updates have made Groups even more functional.

How One Nonprofit Is Raising Thousands Using Facebook – Part 2

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 2. 1) Understand the Facebook Ladder of Engagement. Baldrick’s has invested so much time in Facebook is due to its social and interactive nature. Enter the Facebook Ladder of Engagement.

3 Things To Do Instead of Facebook Marketing in 2014

J Campbell Social Marketing

2013 was certainly a banner year for Facebook. While some teens in the UK and US are calling Facebook “ dead and buried ”, the often overlooked Gen X & Y-ers worldwide make up almost 30% of Facebook users. This is a very desirable demographic for most nonprofits.).

Facebook Ads – Are They Right For Your Nonprofit?

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Much has been written recently about the changes in Facebook’s algorithm and its pay-to-play philosophy. If this sounds familiar, you may be wondering if Facebook Ads will help your nonprofit reach more fans and get more bang for your Facebook buck.

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Five Reasons Why Facebook Marketing Seems So Impossible

Getting Attention

Guest blogger John Haydon advises nonprofits on new media marketing strategy. John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University. How can you capture that on your Facebook Page?

Should You Feed Your Blog to Facebook?

Kivi's Nonprofit Communications Blog

I use Hootsuite to automatically send new blog posts to both Twitter and Facebook. That is, until May of this year, when the Facebook integration failed. It’s been almost three months since the blog posts appeared automatically on our Facebook page.

How One Nonprofit Is Raising Thousands Using Facebook

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 1. One of the best examples of a nonprofit effectively harnessing the power of social media is the St. If you doubt the power of video to tell a nonprofit’s mission, watch this.

Facebook for Fundraising: Worth It or Waste of Time?

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Your organization’s free Facebook ride is over! Now, when checking Facebook page activity stats (aka Insights) for our client organizations, I make sure to dive in with a sweet treat in hand. What’s clear is that Facebook isn’t free. Take at look at RedRover’s Facebook page.

Be Generous: Nonprofits Offer Facebook Timeline Covers

Kivi's Nonprofit Communications Blog

My default content strategy for nonprofits is the Three Gs: Be Genuine, Generous and Grateful. Seems the being Generous part is the hardest, so I’m going to try to give you more examples of how nonprofits can be generous to their supporters.

This is What Nonprofits Need More Than a Facebook Donate Button

Getting Attention

Urge Facebook to offer Facebook Ad Grants to nonprofits like yours—Please add your name now to this petition. Facebook is a vital tool for most of us, and their attention to the nonprofit market (as with the introduction of the Donate button this week) is fantastic. However, they change the platform’s ways and rules at a million miles an hour, making it tough for us nonprofit marketers to use this important channel well to move our missions forward.

How Small Nonprofits Can Raise Money on Facebook

Kivi's Nonprofit Communications Blog

I had a great conversation with Susan Gordon, director of nonprofit services for Causes , last week. If you aren’t familiar, Causes has built free, customizable fundraising pages that integrate with Facebook, Twitter, and other channels (and the Causes.com site of course).

How to Handle Negative Comments on Facebook

Kivi's Nonprofit Communications Blog

We recently had this question pop up on our All-Access Pass Holder’s private Facebook Group: “How do you respond to negative or misinformed reviews of your organization on Facebook? Add your voice to the Facebook Post or comment below. Don’t Feed the Troll.

Facebook promotions just got easier for nonprofits!

Fundraising Coach

Facebook promotions used to be a weird thing. Nonprofits did them but technically, they risked Facebook deleting their page. Facebooks changes its terms again. Now according to Facebook’s blog you can run those promotions without fear! Like to be entered.

Revise Your.Org Facebook Page Now: Deadline March 30

Getting Attention

Take charge of your nonprofit’s Facebook future, right now. If your organization uses Facebook to any degree beyond having a page with nothing on it, you have just 24 more days until your page is converted to the new timeline design.

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Are Shorter Facebook Posts Better? NPR Analyzes 3,000 Posts to Find Out

Kivi's Nonprofit Communications Blog

In October National Public Radio released an interesting analysis of how the length of lead-in text affects post performance on Facebook. Content Marketing Measuring Success Nonprofit Communications Social Networking Trends

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Pump Up Your Nonprofit’s Facebook Page with These 10 Tips

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At the Social Media for Nonprofits conference, Carie Lewis of the Humane Society of the United States shared how her organization''s Facebook strategy has raised about $200,000 per year. Credit: HSUS /Facebook). Facebook users love to feel engaged.

Fundraising Tools On Facebook

The Agitator

A new suite of tools to facilitate fundraising on Facebook has just been announced. As with most things Facebook, this offering has received huge publicity, but just in case you’ve missed the news while deep in planning for Giving Tuesday, here are the basics.

Five Ways to Integrate Email Marketing and Facebook

Getting Attention

A big welcome to our new guest blogger John Haydon, who advises nonprofits on new media marketing strategy. John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University.

Blogs vs. Facebook for Nonprofits

ImpactMax

Over the past few months, I’ve helped a couple nonprofit clients who are ready to move into social media decide whether to go with a blog or Facebook. (I’ll If you truly don’t have the staff time to blog at least once a week or make a Facebook update twice a week, you shouldn’t be considering either medium. Nonprofit A relies mostly on foundation funding. Nonprofit B has a very different communications goal. Nonprofit A–blog.

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. We know why people use Facebook – to connect with other people. However, many nonprofits entirely miss the point of social media.

Is there too much fundraising on Facebook?

J Campbell Social Marketing

Last night when I checked my News Feed before bed I was interrupted by a request from Facebook – take a short survey and help us make Facebook better. Facebook seems to be responding to complaints from users – at least, that is my personal speculation.

AARP’s Rule of One for Facebook

Kivi's Nonprofit Communications Blog

Facebook engagement is so confounding for so many nonprofits, so when I hear about an organization that seems to have figured it out, I have to share. Nonprofit Communications Social Networking facebook

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Why Using Facebook and Twitter Alone Isn’t Smart

Kivi's Nonprofit Communications Blog

Using Facebook and Twitter alone, without an additional management tool, isn’t the smartest approach to your social media. to name just a few that are popular with nonprofits. Nonprofit Communications Online Tools Social Networking

Facebook - Stay or Go?

Social Media Bird Brain

More and more folks appear to be waking up to the change in their reach on Facebook - seeing a lot more posts wondering whether they should stay or go. And since FB hasn''t said anything about whether they''d cut the nonprofits any slack, that''s a question that''s going to remain a while.

WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter

Kivi's Nonprofit Communications Blog

Here are 6 techniques and tools for finding these friends and influencers on Facebook and Twitter. FACEBOOK TECHNIQUE: Upload Your Email File for Page Suggestions. Most (not all) nonprofits have a bigger email file than social media following.

Successful Facebook Advertising on Less than $2 a Day

Kivi's Nonprofit Communications Blog

A lot of people ask us whether Facebook ads are a good idea or not. They help nonprofits find supporters on Facebook and get them to act. We’ll be working with Action Sprout to provide more tips, resources, and training on Facebook to you in the coming months.

What Nonprofits Need to Know about Facebook Promoted Posts

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Do nonprofits have to pay to get their content seen on Facebook? We wanted to get the scoop, so Network for Good’s Katya Andresen turned to Facebook expert, John Haydon. He provided easy-to-understand, practical insight on the most common questions about Promoted Posts on Facebook. Katya: Do you have to pay to play to have success on Facebook these days? John: No, you do not have to pay to play to have success on Facebook these days.