Use Facebook Live to Raise Money For Your Nonprofit

Kivi's Nonprofit Communications Blog

Guest Post By John Haydon You already know that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. Two things to remember about fundraising with Facebook Live: Your Page needs to be verified.

What Facebook’s Shift to Privacy Means for Nonprofit Marketers

J Campbell Social Marketing

In March, Mark Zuckerberg promised a new direction and a new future for Facebook – and for the Internet. In a 3,200 word blog post , the Facebook founder and CEO declared that Facebook would shift its focus away from public posts to “a privacy-focused communications platform.”.

?? Breaking News: Changes Coming to the Facebook Donate Button ??

J Campbell Social Marketing

Did you get an email from Facebook letting you know that the call-to-action button on your nonprofit Facebook Page is going to be changed and/or eliminated? Facebook is removing the ability for nonprofit Pages to use their “Donate” buttons to link to external websites.

How to Get People to Raise Money for Your Nonprofit on Facebook – Part 1

J Campbell Social Marketing

Social media fundraising is getting easier, thanks to some great new Facebook features designed specifically to make it easier for nonprofits to raise money on the social network. Feature 2: Fundraisers on Facebook . Have you raised money using Facebook?

How Small Nonprofits Can Raise Money on Facebook

Kivi's Nonprofit Communications Blog

If you aren’t familiar, Causes has built free, customizable fundraising pages that integrate with Facebook, Twitter, and other channels (and the Causes.com site of course). I still firmly believe that fundraising should not be your primary goal for using Facebook and social media.

What is Facebook Doing for #GivingTuesday 2018?

J Campbell Social Marketing

Last year 45 million dollars were raised on Facebook on #GivingTuesday, marking 15% of the total amount raised! That’s almost half a million people giving money, to more than 46,000 organizations. 75% were first-time donors on Facebook, and 20% have donated again via Facebook.

How To Use Facebook’s Free Fundraising Tools on #GivingTuesday

J Campbell Social Marketing

On November 28th, the Bill & Melinda Gates Foundation are matching up to $2 million in funds raised on Facebook for U.S-based Also on #GivingTuesday, Facebook is waiving all fees for donations made on Facebook. Register with Facebook.

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How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. We know why people use Facebook – to connect with other people. However, raising money using social media, specifically Facebook, can be done.

Is there too much fundraising on Facebook?

J Campbell Social Marketing

Last night when I checked my News Feed before bed I was interrupted by a request from Facebook – take a short survey and help us make Facebook better. Facebook seems to be responding to complaints from users – at least, that is my personal speculation.

How to Raise Money On Instagram Using the Donation Sticker

J Campbell Social Marketing

Seen as a respite from the trolls of Twitter and the political fights of Facebook, Instagram has remained a relaxed, beautiful, carefully curated oasis. Nonprofits and individuals create an Instagram Story, add the Donation Sticker and start raising money.

5 Ways to Improve Your Nonprofit Fundraising On Facebook

J Campbell Social Marketing

Charlotte and Dave Willner started a Facebook fundraiser on June 16, titled “Reunite an immigrant parent with their child,” after they saw a viral photo of a 2-year-old Honduran girl looking up and crying as her mother was searched by a Border Patrol agent in southern Texas.

How to Drive Donations for Your Nonprofit Using Facebook Live

J Campbell Social Marketing

There is no doubt that getting results from Facebook in 2018 is harder than ever. While Facebook continues to roll out News Feed changes at an alarming pace, one vital feature not only seems to be insulated from declining reach, but also increasing in popularity – Facebook fundraising.

6 Steps to Get Your Supporters Fundraising on Facebook this #GivingTuesday (and beyond)

J Campbell Social Marketing

In addition, Facebook recently announced that birthday fundraisers have raised more than $300 million over the past year. Facebook Fundraisers + Giving Tuesday = Power Couple! If this is your first rodeo, aim to enlist 10 people to start a Facebook Fundraiser for you on Giving Tuesday.

5 Actions Nonprofits Should Take Based on Facebook’s #GivingTuesday Report

J Campbell Social Marketing

A recent report released Facebook showcases the impact of their nonprofit fundraising tools last year on Giving Tuesday, and the results are encouraging. **15% It’s not surprising that most of the gifts to nonprofits via Facebook Fundraisers came from the creators and from their friends.

There Are Big Changes Coming to Facebook – What Your Nonprofit Needs to Know

J Campbell Social Marketing

Facebook just announced another sweeping change to the News Feed. I’ve written a lot about this topic , and ways to fight the Facebook algorithm and get in front of more of your supporters on Facebook. Remember that Facebook changes may take months to take effect.

Hot Topics in July: Saving Money, Press Conferences, and Measuring Your Effectiveness

Kivi's Nonprofit Communications Blog

Here’s what’s happening this month at Nonprofit Marketing Guide: Online Training: Save $200 Off Our All-Access Training Pass NOW Access our webinars, exclusive online courses and downloads, and our Private Facebook Group for 365 days for only $499.

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How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? . I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion.

Facebook Versus Real Money

The Agitator

Yesterday we noted Facebook’s new Resource section for nonprofits, and quoted FB’s own figure of $5 million being raised through its Causes application. But one Agitator reader noted with a hint of sarcasm … $5 million in five years from some 50 million Facebook users wasn’t exactly a fundraising avalanche! And if you take file size up a few notches, to 100,000 or 300,000, it would seem that there’s really big money to be made with this tool.

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How to Use Social Media to Raise Money Online

J Campbell Social Marketing

How to Use Social Media to Raise Money Online from Julia Campbell. Description of the webinar: Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Tips and examples of simple ways to use the major platforms – Facebook, Instagram, Twitter, YouTube – to raise money and build community.

You Can Now Fundraise on Facebook for Your Favorite Charity

J Campbell Social Marketing

Facebook recently announced a new tool designed to give individual users the power to fundraise on Facebook for their favorite verified US-based 501(c)3 nonprofits, directly within the platform! According to Facebook officials, this has always been their intended vision.

It’s Time for Some Tough Love On Nonprofit Facebook Fundraisers

J Campbell Social Marketing

Nonprofits – it’s about time that I provide some tough love and real talk about a controversial, divisive issue facing our nation: Facebook Fundraisers. Our Facebook engagement is way down – no one sees our posts! . Use FACEBOOK for FUNDRAISING??????

Facebook Ads – Are They Right For Your Nonprofit?

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Much has been written recently about the changes in Facebook’s algorithm and its pay-to-play philosophy. If this sounds familiar, you may be wondering if Facebook Ads will help your nonprofit reach more fans and get more bang for your Facebook buck.

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4 Things to Tell Your Boss When They Demand More Facebook Fans

J Campbell Social Marketing

What should you tell your boss when they ask why your Facebook fans are not increasing as quickly as they would like? I have written a lot about getting more engagement on Facebook and the recent changes that have driven down organic reach for Facebook pages across the board.

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Facebook Is Changing the Nonprofit Crowdfunding Game Again: What Nonprofits Need To Know

J Campbell Social Marketing

The efficacy of Facebook fundraising tools for nonprofit crowdfunding remains a controversial topic in nonprofit circles. Can the world’s biggest social network really be leveraged to raise significant amounts of money for causes, especially smaller organizations? Facebook Fundraisers.

Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

J Campbell Social Marketing

Everything I’ve been preaching about success in Facebook marketing has been a lie. I’ve stuck up for Facebook repeatedly over the years, despite the frustration it has elicited from nonprofit marketers with small budgets. Stop Drinking the Facebook Kool-Aid.

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How One Nonprofit Is Raising Thousands Using Facebook – Part 2

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 2. Baldrick’s Foundatio n, a volunteer-driven charity that effectively uses social media tools to raise money and engage supporters. 1) Understand the Facebook Ladder of Engagement.

Live Debate: What Are The Pros and Cons of Facebook Fundraising for Nonprofits?

J Campbell Social Marketing

Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I brought on special guest Noah Barnett from peer-to-peer online fundraising platform CauseVox to answer your question: What are the biggest pros and cons of setting up and using Facebook fundraising tools for nonprofits? Are you going to encourage your community to raise money for your nonprofit via Facebook?

How a Homeless Shelter Used Facebook Live Video to DOUBLE Results on Giving Tuesday

Kivi's Nonprofit Communications Blog

Earlier this month, I put a call out to nonprofits communicators asking them what worked for their organization on Facebook in 2017. A day later, Facebook Zero happened. Tell me about a Facebook tactic that worked for you in 2017. With Facebook Live, you can be authentic.

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Powerful, Targeted Facebook Ad Integration Now Available on EveryAction

EveryAction

Businesses and organizations are increasingly finding new ways to engage supporters on Facebook, and one key way is through the use of targeted advertising through Facebook Ads Manager. For nonprofits, Facebook Ads are a precise, cost-effective way to raise more money, sign up more supporters, and communicate a message to a specific audience. The plan can be exported as a tab-delimited text file, or can be pushed directly to Facebook. Facebook Integrations

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Successful Facebook Advertising on Less than $2 a Day

Kivi's Nonprofit Communications Blog

A lot of people ask us whether Facebook ads are a good idea or not. They help nonprofits find supporters on Facebook and get them to act. We’ll be working with Action Sprout to provide more tips, resources, and training on Facebook to you in the coming months.

Fabulous Example of Facebook Engagement from COTN

Kivi's Nonprofit Communications Blog

In addition to the direct asks for financial support, I suggested that they come up with several “engagement” asks to pair with the ask for money throughout the campaign, which runs from October – December (an idea I picked up from the smarties at Big Duck ).

Nonprofit Facebook ROI—Yay or Nay? (w/John Haydon)

Getting Attention

Get ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below. Please share your Facebook plan (or plan not to use) and why here, and/or tell us what it does (or doesn’t do) for your organization. You’ve probably noticed the raging discussion about the value (or not) of Facebook for all organizations (profiteers too)—it even made the most mainstream ever Time magazine.

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5 Ways Your Nonprofit Can Raise Money Like charity:water

J Campbell Social Marketing

You may have heard of the mammoth success of the nonprofit charity:water and its effectiveness in raising money online. Here are 5 ways that your small nonprofit can start raising money and awareness just like charity:water: 1) Learn the model.

Why your capital campaign feasibility study could be leaving a lot of money on the table.

iMarketSmart

I think most campaign feasibility studies leave a ton of money on the table. As a result, those reading the report (which can be provided to anyone who took the survey or others including Facebook ‘likes,’ non-donors, etc.)

Using Facebook Targeting to Boost Performance on Organic and Promoted Posts

Kivi's Nonprofit Communications Blog

Learn how to find your ideal audience on Facebook in this month’s guest post by Drew Bernard of ActionSprout. Facebook targeting is one of the most powerful ways nonprofit page managers can increase reach. Drew Bernard.

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Ready for Year-End? Here Are 10 Easy Things You Can Do to Raise More Money

EveryAction

Below are some quick and easy things you can do to raise more money. Target a Facebook ad (or other social media favorite) to those who are getting your email or mailed Year-End appeal. Use our Facebook integration tools to set up a look-alike file to find more donors.

Raising Money with No Heartstrings to Pull

Kivi's Nonprofit Communications Blog

The Migraine Research Foundation Facebook Challenge. Join Susan and me on Tuesday for a FREE webinar: Raising Money Via Social Media: Using Causes and Your Facebook Page.

Do Facebook Causes work?

Get Fully Funded

There was an article in the Washington Post this week that talked about Facebook Causes and basically said they aren’t any good. Here’s my response: I think the results we’re seeing with Facebook Causes can be attributed to two things: first, supporters are gathered by dangerously easy-to-accept invitations from friends and second a serious lack of communication. It’s way to easy to accept a Facebook invitation to join a cause.

How One Nonprofit Is Raising Thousands Using Facebook

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 1. As we all know, social media, especially Facebook, trends towards the light and carefree – cat memes , slapstick videos and food porn. Facebook was the first platform the charity started using, in late 2008.

WHERE ARE MY PEOPLE? 6 Tools and Techniques for Finding Friends and Influencers on Facebook & Twitter

Kivi's Nonprofit Communications Blog

These are the followers who are more likely to spread your message, swing debate in your favor, and give more deeply of their time and money. Here are 6 techniques and tools for finding these friends and influencers on Facebook and Twitter.

How I Found Out What Our Supporters Really Want to See on Our Facebook Page

Kivi's Nonprofit Communications Blog

Thanks Kate, for sharing a super easy way to improve your Facebook strategy! Earlier this year, after a couple of years of keeping my Facebook and Twitter plans for Lollypop Farm in my head or scribbled on Post-its stuck to my monitor, I created a social media calendar in Google Docs.

#SOCIALNETWORKS: What Are You Doing To Improve Impact Of Your Facebook Page?

Non Profit Marketing 360

Facebook can be the nexus of a still more powerful network. So your nonprofit or charity has its requisite Facebook page up. But what else could you be doing to energize your Facebook presence? Let’s face it, Facebook has hit some hard times recently.

#SocialNetworks: Facebook Faces Backlash As Public Offering Nears

Non Profit Marketing 360

The social networking phenomenon that is Facebook offers wonderful opportunity for connection, for spreading the word, for sharing, for changing the world. Is Facebook on the wane? ” Not even Harold Camping has been comfortable predicting the end of Facebook.