Brand, Reputation, Authenticity, and Interaction

Social Media Bird Brain

social communications branding NTEN Facebook metrics honesty reputation nonprofit brand authenticity Nonprofit Facebook Guy SSIRQuirky DigiDudes Portable Camera Tripod and Keychain via iTech News Net Your brand is what makes you recognizable. In the olden days, this was likely a logo like Coca-Cola's. These days, it could be how you personally are known. For example, there's a guy whose current brand is President of the United States. Nice brand.

Facebook in 2020 – What Nonprofits Need to Know

J Campbell Social Marketing

The social media landscape of 2020 looks vastly different from the one in which Facebook entered the market, February 2004. What are the changes, trends, and upcoming shifts that nonprofits need to know about Facebook in particular in 2020? . Here’s what he said on Facebook: .

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Join an Interactive Community?

A Small Change

Put a link to it in your Facebook status update. Ok, so I’m getting excited about a new idea. Who would get excited about all of us together starting an online community where we promote each other’s online fundraising? Would you be willing to commit to comment and vote for each other to win/raise money for your organization? Online fundraising can be really hard especially when you’re first getting started. But through this blog maybe we can make it easier for everyone.

What Facebook’s Shift to Privacy Means for Nonprofit Marketers

J Campbell Social Marketing

In March, Mark Zuckerberg promised a new direction and a new future for Facebook – and for the Internet. In a 3,200 word blog post , the Facebook founder and CEO declared that Facebook would shift its focus away from public posts to “a privacy-focused communications platform.”. 5 steps nonprofit marketers can take to cope with Facebook’s shift to privacy: 1) Don’t panic. If your current Facebook strategy is working for you, continue using it.

#SM4NP: Scoop.it! For Information ‘Curation’ & Social Interaction

Non Profit Marketing 360

offers easy access to other social media (Google+, Facebook, Twitter, etc.) ”We interact with articles and other media all day long, so pulling it together under a central topic should fit into that flow. Yesterday we explored Pinterest , a social network that puts a premium on visuals and offers ‘pin boards’ of topics collected/bookmarked/’pinned’ by the user.

5 Things I Bet You Didn’t Know About Facebook

J Campbell Social Marketing

We all know how popular Facebook continues to be, among all age groups and income levels. Pew Internet reported in January of this year that for the first time, more than half of all online adults 65 and older (56%) use Facebook. In order to be successful on Facebook, you know that you need to be posting helpful and informative content , eye-catching and compelling visuals & photos as well as funny and entertaining videos. This is just Facebook 101.

How to Move Facebook Followers to Your Nonprofit Email List

Get Fully Funded

Facebook is a powerful marketing tool for small nonprofits, but the real gold is in a robust nonprofit email list. Facebook has its merits, but it might show your organic content — the content you don’t pay for — to only 3 to 5 percent of your followers. . Launch a Facebook Ad campaign.

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6 Ways Your Nonprofit Can Quickly Get More Facebook Engagement

J Campbell Social Marketing

The friendly folks at Facebook have tweaked the News Feed algorithm again , now putting an explicit priority on posts from family and friends over pages. However, as with all changes to the Facebook News Feed, I encourage you to breathe and do not panic. Facebook itself is a business, and it has a responsibility to consistently show its users “the stories most relevant to them”. Here are 6 things that your nonprofit can try to quickly get more engagement on Facebook.

There Are Big Changes Coming to Facebook – What Your Nonprofit Needs to Know

J Campbell Social Marketing

Facebook just announced another sweeping change to the News Feed. I’ve written a lot about this topic , and ways to fight the Facebook algorithm and get in front of more of your supporters on Facebook. It is important to note that Facebook has always prioritized posts and content from users’ friends and family, since day one. What Are “Meaningful Interactions”? Remember that Facebook changes may take months to take effect.

How to Drive Donations for Your Nonprofit Using Facebook Live

J Campbell Social Marketing

There is no doubt that getting results from Facebook in 2018 is harder than ever. While Facebook continues to roll out News Feed changes at an alarming pace, one vital feature not only seems to be insulated from declining reach, but also increasing in popularity – Facebook fundraising. I’ve written and spoken quite a bit about Facebook’s free fundraising tools and how to leverage their ubiquity and ease-of-use to drive donations for your nonprofit.

How to Create a Facebook Group from Your Facebook Page

Kivi's Nonprofit Communications Blog

With Facebook-ageddon (Or is it Facebook Zero? The Facebook Apocalypse?) One of those suggestions was “Start a Facebook Group” as Groups still seem to have the same placement in the News Feed as they always have. Today I am going to show you how to set one up from your Facebook Page so they will be linked with one another. You, of course, have to be an admin of your Facebook Page to do this.

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It’s Time for Some Tough Love On Nonprofit Facebook Fundraisers

J Campbell Social Marketing

Nonprofits – it’s about time that I provide some tough love and real talk about a controversial, divisive issue facing our nation: Facebook Fundraisers. Our Facebook engagement is way down – no one sees our posts! . Namely Facebook Fundraising tools, including Facebook Fundraisers , and the newly released suite of YouTube Giving tools. . Use FACEBOOK for FUNDRAISING?????? The majority of Americans now use Facebook (68%) and YouTube (73%).

Free tool of the week: Glogster for interactive posters

ImpactMax

Glogster lets you create interactive “posters&# using various bits of pre-made and user-generated content—video, photos, music, text, graphics, etc. You can send them by email; bookmark them; and embed them on Facebook, MySpace, Blogger, WordPress, and other social media sites. This week I’m back on the trail of online storytelling tools for nonprofits and foundations. In past weeks, I’ve reviewed Yodio, Animoto, and Prezi. This week it’s Glogster.

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New Facebook Features and Why They Matter

Public Sector Marketing 2.0

Last week, Facebook held its annual F8 conference where Mark Zuckerberg and team typically set the direction for global digital technology. What Facebook invests time and resources in tends to set the course for the entire digital ecosystem. While augmented reality itself is not a new concept, by Facebook doubling down on it, it’s about to hit the mainstream. To see it in preliminary action, just click on the camera icon within Facebook and select the magic wand.

Blogs vs. Facebook for Nonprofits

ImpactMax

Over the past few months, I’ve helped a couple nonprofit clients who are ready to move into social media decide whether to go with a blog or Facebook. (I’ll If you truly don’t have the staff time to blog at least once a week or make a Facebook update twice a week, you shouldn’t be considering either medium. With limited funds and staff time—where do each of these nonprofits begin branching out to more social media: a blog or Facebook?

How Can We Use Facebook To Promote Our Nonprofit Events?

J Campbell Social Marketing

Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I answered your question: How can we use Facebook to promote our nonprofit events? Grab the Nonprofit Facebook Events Checklist – everything you need to create a fabulous event on your nonprofit Facebook Page! Why should nonprofits care about Facebook Events? . 41% of Facebook users in the U.S.

Facebook’s Third Big Change This Year Could Actually Help Small Nonprofits

J Campbell Social Marketing

The brilliant minds at Facebook have been busy so far in 2018! Each of these announcements has implications for nonprofits, brands, and businesses who post content on Facebook Pages. . Want to learn how to create a Facebook Group for your nonprofit? In his words: “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”

How Can Nonprofits Use the Facebook Local App for Marketing?

J Campbell Social Marketing

Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I answered your question: How can my nonprofit use the Facebook Local app for marketing? What is the Facebook Local App? . Designed to be a competitor for Yelp and Foursquare, Facebook Local is a way to find out what’s happening nearby and what your friends are attending or interested in. How does Facebook Local work?

3 Facebook Engagement Wins – Part 1: Straight from the horses mouth

Getting Attention

Hey, I have the inside scoop on Facebook, from Facebook (take it with a grain of salt, I guess), and I want to share it with you. You see, I was lucky enough to get some first-hand answers on effective engagement strategies for nonprofits, directly from Facebook employees, at a recent panel here in Austin. Most of us rely on Facebook for low-cost, if not free, interaction with our donors, volunteers, and supporters. Facebook

How Nonprofits Can Use Facebook Groups

Kivi's Nonprofit Communications Blog

As the community engagement manager at Nonprofit Marketing Guide.com, I have set up a lot of Facebook Groups, and unlike some other changes Facebook has made that people find annoying, the latest updates have made Groups even more functional. Facebook Groups have become our go-to way to communicate and work with our training participants. But before I get ahead of myself, you are probably asking, “How are Facebook Groups different from Facebook Pages?”

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Facebook Finally Admits That You Do Have to Pay for Ads to Reach Your Fans

J Campbell Social Marketing

Everything I’ve been preaching about success in Facebook marketing has been a lie. I’ve stuck up for Facebook repeatedly over the years, despite the frustration it has elicited from nonprofit marketers with small budgets. I should’ve spent those hours explaining that if you nonprofit doesn’t have a dedicated budget for Facebook Ads, only 4% (or less) of your fans will see any of your posts. Stop Drinking the Facebook Kool-Aid. Also, most Facebook content sucks.

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How to Get More People At Your Nonprofit Event Using Facebook

J Campbell Social Marketing

In this post I focus on one channel that can be hugely impactful in promoting your next nonprofit event – Facebook. According to Facebook : Every month, 400 million people around the world use events on Facebook to discover and connect with everything from parties with friends to things happening in their communities. Here are 10 steps you can use to make sure you are using Facebook correctly to promote your next nonprofit event. 10) Use Facebook Ads.

Facebook To Nonprofits: Pay to Play

Non Profit Marketing 360

If you thought Facebook was a no-cost way to reach out to potential supporters, brace yourself for a big disappointment. According to a Facebook sales presentation published by Ad Age, an organization that wants its posts to be seen by its fans had best buy advertising. Facebook’s new policy will drive that down further. The post Facebook To Nonprofits: Pay to Play appeared first on Nonprofit Marketing 360 : Content Marketing for Nonprofits.

Explaining Facebook Reach for Nonprofits

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Have Facebook changes harmed social media engagement efforts for nonprofits and companies? We wanted to get the scoop, so Network for Good’s Katya Andresen turned to Facebook expert, John Haydon. He provided these excellent, understandable and level-headed responses to the most common questions on why people see what they see on Facebook. How do Facebook updates work and what do supporters see? Does this mean a drop in Facebook engagement?

Recent Facebook Algorithm Changes and What They Mean for Nonprofits

Kivi's Nonprofit Communications Blog

This Thursday, June 4th, ActionSprout will join us in presenting Beth Becker’s FREE WEBINAR How to Master Facebook’s News Feed Algorithm to Boost Your Content. Facebook has recently made several changes to the algorithm that determines which content shows up in all of its 1.4 This second change also originated from Facebook’s recent research in which respondents said they are worried about missing important updates from friends and pages. Drew Bernard.

3 Facebook Engagement Wins – Part 1: Straight from the horses mouth

Getting Attention

Hey, I have the inside scoop on Facebook, from Facebook (take it with a grain of salt, I guess), and I want to share it with you. You see, I was lucky enough to get some first-hand answers on effective engagement strategies for nonprofits, directly from Facebook employees, at a recent panel here in Austin. Most of us rely on Facebook for low-cost, if not free, interaction with our donors, volunteers, and supporters. Facebook

Should You Feed Your Blog to Facebook?

Kivi's Nonprofit Communications Blog

I use Hootsuite to automatically send new blog posts to both Twitter and Facebook. That is, until May of this year, when the Facebook integration failed. It’s been almost three months since the blog posts appeared automatically on our Facebook page. What’s been the impact on the Facebook page? According to Google Analytics, traffic to the blog from Facebook didn’t change much at all. The page interaction data is even more startling.

This is What Nonprofits Need More Than a Facebook Donate Button

Getting Attention

Urge Facebook to offer Facebook Ad Grants to nonprofits like yours—Please add your name now to this petition. Facebook is a vital tool for most of us, and their attention to the nonprofit market (as with the introduction of the Donate button this week) is fantastic. There’s no debate that Facebook is a productive platform on which to interact with supporters and build your base.

How One Nonprofit Is Raising Thousands Using Facebook – Part 2

J Campbell Social Marketing

Case Study: How One Nonprofit Raised Thousands Using Facebook – Part 2. 1) Understand the Facebook Ladder of Engagement. Baldrick’s has invested so much time in Facebook is due to its social and interactive nature. Facebook provides the organization with a real-time opportunity to engage with the general public, listen to conversations and field questions. The casual and less formal nature of Facebook works in their favor.

How to Get People to Raise Money for Your Nonprofit on Facebook – Part 1

J Campbell Social Marketing

Social media fundraising is getting easier, thanks to some great new Facebook features designed specifically to make it easier for nonprofits to raise money on the social network. I will highlight three of these features in this post, and in my next post I will detail step-by-step the ways in which you can get your community excited about raising money for your nonprofit using Facebook. Feature 2: Fundraisers on Facebook . Have you raised money using Facebook?

What Nonprofits Need to Know from Facebook’s F8 Developer Conference

J Campbell Social Marketing

Didn’t have time to watch the first day of Facebook’s F8 Developer Conference? What’s new from Facebook, why is it important, and what are the implications for nonprofits? . Facebook Is Taking Things Personally. In the video intro to F8, Facebook acknowledged their recent bad press in the very beginning, with a montage of headlines and videos talking about the Cambridge Analytica scandal and data privacy concerns.

Phone calls, and emails, and Facebook, oh my!

A Small Change

With social media anchoring so many interactions we have with people, the penchant for more personal connection that the phone affords, and the ease of which supporters can respond to email, we find ourselves with lots of different options for connecting with our prospects and support community. It felt like a bit of a risk when I began firing friend requests on Facebook to guests at our fundraising events, trainings, and other awareness engagements where I had the privilege of speaking.

#SOCIALNETWORK: Are You Prepped For Rollout Of Facebook Graph Search?

Non Profit Marketing 360

Building the Facebook network. Facebook’s latest tool, Graph Search, was announced a couple of weeks ago and it is being rolled out through the Facebook0sphere through February. Though many wondered if Facebook were challenging Google , the fact is Facebook is trying to rejigger how you can access information within Facebook, not how you wend your way through the tubes of the internet. Make your page relevant and engaging and interactive.

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Successful Facebook Advertising on Less than $2 a Day

Kivi's Nonprofit Communications Blog

A lot of people ask us whether Facebook ads are a good idea or not. They help nonprofits find supporters on Facebook and get them to act. We’ll be working with Action Sprout to provide more tips, resources, and training on Facebook to you in the coming months. With almost limitless options for slicing and dicing its audience of over 890 million daily users, Facebook advertising can be a highly effective tool in the nonprofit marketer’s toolbox. Drew Bernard.

How the Latest Facebook Announcement Will Impact Your Social Media Strategy

J Campbell Social Marketing

In an announcement last week, Facebook unveiled their new News Feed FYI blog to “highlight major updates to News Feed and explain the thinking behind them.”. Did you know that on average every time someone visits their Facebook News Feed, there are on average 1,500 potential posts for them to see? So how to make sense of all the noise and continually improve the Facebook experience to show you what is most relevant and timely – all tailored to your individual wants and needs?

#HOWTO: Facebook Timeline Goes Public Tomorrow! Ready?

Non Profit Marketing 360

Facebook has been rolling out its new ‘Timeline’ feature for a few months now, and we hope we have given you a helping hand with the changes. Timeline redesigns your social interaction into a chronological sweep that is also distinguished topically and physically (that is, by being placed in different sections of your FB home page). And the fact is, Timeline becomes the default interface of all Facebook accounts tomorrow! Are you ready? It goes live tomorrow!

How a Homeless Shelter Used Facebook Live Video to DOUBLE Results on Giving Tuesday

Kivi's Nonprofit Communications Blog

Earlier this month, I put a call out to nonprofits communicators asking them what worked for their organization on Facebook in 2017. A day later, Facebook Zero happened. Diving deeper into Facebook’s intent – to make “sure the time we all spend on Facebook is time well spent” — it’s become even more clear that Facebook Live video, among other tactics, will work in the new newsfeed. Tell me about a Facebook tactic that worked for you in 2017.

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#TECH: Facebook Timeline Rolled Out-Nonprofits Roll In

Non Profit Marketing 360

Last week a much-anticipated feature was released by Facebook’s developers. The practicalities: one must enable the feature at this point within one’s account (though Facebook says every account will be updated to feature Timeline in the near future). As Facebook points out, once you initiate Timeline, you can not go back to the previous format. For example, if you have even a minimal Facebook presence already, check out the Spotify online-music website.

How to Raise Money With Facebook – One Organization’s Success Story

J Campbell Social Marketing

According to Facebook, 150 million of the 1 billion people that use the social network are connected to a cause or nonprofit. We know why people use Facebook – to connect with other people. Facebook users also use the service to research, find, and share information that is entertaining, relevant, useful, and valuable. However, raising money using social media, specifically Facebook, can be done. They don’t want to just see a Facebook post reach a thousand people.

#SocialNetworks: Bring Them Back To Facebook For The Holidays

Non Profit Marketing 360

Some companies use the holiday season to develop seasonal-specific themes for their social networks, and Maya Grinsberg at SocialMediaToday.com compiled a Top-10 List of some of those strategies as generated for Facebook. Top of her list and a sure-fire way to keep people interacting with your nonprofit’s Facebook page is with a play on the idea of the Advent Calendar as presented by Wildfire Interactive.

#SOCIALNETWORKS: How To Promote Facebook Posts & Why You Might Not Want To

Non Profit Marketing 360

CecilyK on ‘MomCrunch’ blog says ‘No’ This past summer Facebook launched the opportunity to purchase ‘Promoted Posts’ that ? We want to show you how to promote a post if you are unfamiliar with the easy process, but we also want to call attention to the fact that many power users are not finding the return on investment that Facebook claims. Is it a case of false advertising, or is Facebook still working out the kinks?

Your youth segment is not “really” chatting on Facebook anymore

Public Sector Marketing 2.0

Here’s a brief history of Facebook from my own personal experience. I joined Facebook sometime in mid 2006. Within a few months the majority migrated to Facebook even though it was a step back (lack of chat feature initially) at the same time it was a step forward (social element: 2-way, one-to-many platform, photo sharing, etc…). . None of my professional contacts knew about Facebook. Facebook was not indexed by search engines in any way. Facebook?

Pump Up Your Nonprofit’s Facebook Page with These 10 Tips

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At the Social Media for Nonprofits conference, Carie Lewis of the Humane Society of the United States shared how her organization''s Facebook strategy has raised about $200,000 per year. Even if you don''t have a full-time social media team, here are 10 ways you can pump up your nonprofit''s Facebook page: . Credit: HSUS /Facebook). The Humane Society focuses 70% of their social media time on Facebook because that''s the platform their constituents use most.