J Campbell Social Marketing

OCTOBER 18, 2019

Are you using Facebook Stories for your nonprofit, or on your personal profile? These ephemeral, Snapchat-style Stories now have more than 500 million daily users across Facebook and Messenger. This means that one-third of Facebook’s 1.5 Being a brand new feature, Facebook is trying to make Stories easier to share and more appealing to their users. You can now raise money for a specific Fundraiser on Facebook, right within your Story.

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J Campbell Social Marketing

MAY 9, 2019

In March, Mark Zuckerberg promised a new direction and a new future for Facebook – and for the Internet. In a 3,200 word blog post , the Facebook founder and CEO declared that Facebook would shift its focus away from public posts to “a privacy-focused communications platform.”. 5 steps nonprofit marketers can take to cope with Facebook’s shift to privacy: 1) Don’t panic. If your current Facebook strategy is working for you, continue using it.

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iMarketSmart

OCTOBER 14, 2016

I haven’t been much of a fan of Facebook for my business. So about a month ago we decided to start posting on our somewhat dormant MarketSmart Facebook page again. Do you prefer Facebook? The post Facebook restart? I simply prefer LinkedIn. But recently it occurred to me that some fundraisers really like it. And, who am I to decide how they should engage with me and my company?

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J Campbell Social Marketing

FEBRUARY 7, 2020

The social media landscape of 2020 looks vastly different from the one in which Facebook entered the market, February 2004. What are the changes, trends, and upcoming shifts that nonprofits need to know about Facebook in particular in 2020? . Here is a quick round up of nine Facebook trends that nonprofits need to know as we continue through this new year. . In their quarterly earnings call to investors, Facebook announced that there are now around 2.9

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J Campbell Social Marketing

NOVEMBER 18, 2019

Facebook announced that for GivingTuesday this year (December 3) it will be matching up to $7 million USD in donations made on the platform that day. Any US-based 501(c)(3) nonprofit eligible to receive donations on Facebook can be matched. Facebook will match up to a total of $100,000 per nonprofit organization. Facebook will cover processing fees. 7 million dollars is a drop in the bucket for Facebook, and it’s what they matched last year.

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J Campbell Social Marketing

APRIL 3, 2019

Did you get an email from Facebook letting you know that the call-to-action button on your nonprofit Facebook Page is going to be changed and/or eliminated? Facebook is removing the ability for nonprofit Pages to use their “Donate” buttons to link to external websites. An external website means a website outside of Facebook – your online donation form, for example. Learn more about eligibility for Facebook’s on-platform donation tools.

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J Campbell Social Marketing

OCTOBER 29, 2018

Last year 45 million dollars were raised on Facebook on #GivingTuesday, marking 15% of the total amount raised! 75% were first-time donors on Facebook, and 20% have donated again via Facebook. In 2017, Facebook announced that it would partner with the Bill & Melinda Gates Foundation to match up to $2 million in donations. So what can nonprofit expect from Facebook on #GivingTuesday 2018? Facebook Fundraising Playbook.

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J Campbell Social Marketing

MARCH 27, 2020

Since the 2015 debut of Facebook charitable giving tools, people have raised $1 billion+ on Facebook for causes they care about. With the exploding popularity of Facebook Fundraisers, several important questions persist: How do we know who is fundraising for us? With limited to zero data provided by Facebook, how can we effectively engage these supporters during and after their campaign? Facebook Fundraiser Data appeared first on marketing for the modern nonprofit.

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J Campbell Social Marketing

OCTOBER 2, 2019

Are you not using Facebook Fundraisers because you don’t know how to thank Facebook donors that come to you from the platform? Consider this: Mark Zuckerberg announced that more than $2 billion has been raised on Facebook for causes , with more than 45 million people making a donation on the platform. . Given this climate, a positive announcement from Facebook should be seen as a beacon of light to fundraisers everywhere!

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J Campbell Social Marketing

DECEMBER 1, 2020

When Facebook announced what it was doing this year for GivingTuesday December 1, nonprofits everywhere went into a frenzy. For example, if you donate $10, Facebook will also donate $10. In this scenario, if you donate $10, Facebook will donate $1.

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Kivi's Nonprofit Communications Blog

FEBRUARY 13, 2019

Guest Post By John Haydon You already know that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. But did you know that Facebook lets nonprofits add a donate button to their Facebook Live broadcast ? How to Use Facebook Live to Raise Money If your nonprofit is based in the US, and your Facebook Page is verified, you can fundraise within a Facebook Live broadcast.

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J Campbell Social Marketing

FEBRUARY 9, 2018

Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I answered your question: Should I create more than one Facebook page for my nonprofit, if we have many different programs and services? First of all, I have to say that the way nonprofits approach Facebook, and social media in general, is all wrong. Remember what it takes to be successful on Facebook.

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J Campbell Social Marketing

JUNE 27, 2018

Charlotte and Dave Willner started a Facebook fundraiser on June 16, titled “Reunite an immigrant parent with their child,” after they saw a viral photo of a 2-year-old Honduran girl looking up and crying as her mother was searched by a Border Patrol agent in southern Texas. Another recent piece of Facebook fundraising news for nonprofits is the announcement that Facebook pages will now be able to set up and launch Fundraisers from their Pages.

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Kivi's Nonprofit Communications Blog

APRIL 22, 2020

Yesterday, I shared a tutorial on how to create your Facebook Group , and now that it’s all set up, it’s time to invite your members! Now, if you are sure you know why you want a Group, here are a few ways you can invite people to join your Facebook Group: 1. If you want your supporters, clients, or volunteers to join your Facebook Group, start by sending them an email. Facebook (and Your Other Social Networks). Run a Facebook Ad.

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J Campbell Social Marketing

FEBRUARY 16, 2018

Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I answered your question: How do nonprofits receive donations made on Facebook? There are three ways to receive donations made to your nonprofit on Facebook: 1. Nonprofits that are Registered with Facebook Payments. How to register with Facebook payments: [link] .

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Kivi's Nonprofit Communications Blog

MAY 5, 2020

Since Facebook has been pushing Groups since even before the pandemic, I have been sharing some tips on making the most of your Facebook Group. 5 Types of Content You Should Be Posting Right Now According to Facebook A Screenshot Tutorial on How to Create a Facebook Group How to Get People to Join Your New Facebook Group. So, now that you have created your Facebook Group and gotten people to join, how do you get them to participate?

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J Campbell Social Marketing

MARCH 25, 2019

The winds of change are blowing hard at Facebook, and the potential implications for nonprofit digital marketers are huge. To put it lightly… Facebook has been battling some significant negative press coverage lately. . When Chris Cox announced his resignation from Facebook after being a key leader there for over a decade, the writing was on the wall. On March 6, Zuckerberg posted a 3200 word manifesto about his new “privacy-focused” vision for Facebook.

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Kivi's Nonprofit Communications Blog

APRIL 17, 2019

Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. Facebook giveth and Facebook taketh away. Here’s the thing: Facebook and (Instagram) are where most of your supporters hang out and talk about the causes they care about.

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J Campbell Social Marketing

JULY 20, 2015

We all know how popular Facebook continues to be, among all age groups and income levels. Pew Internet reported in January of this year that for the first time, more than half of all online adults 65 and older (56%) use Facebook. In order to be successful on Facebook, you know that you need to be posting helpful and informative content , eye-catching and compelling visuals & photos as well as funny and entertaining videos. This is just Facebook 101.

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J Campbell Social Marketing

NOVEMBER 25, 2019

Nonprofits of all sizes are in a frenzy about the Facebook $7M match ( more on that here ) and whether or not they should use Facebook charitable giving tools. . Somehow, their biggest problem revolves around the fact that donors want to give and are giving via Facebook and Instagram. . What’s wrong with Facebook? No, I’m not defending Facebook’s data and privacy practices. Second: Donors CAN give us their contact info on Facebook and Instagram! .

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J Campbell Social Marketing

SEPTEMBER 29, 2016

Last night when I checked my News Feed before bed I was interrupted by a request from Facebook – take a short survey and help us make Facebook better. As a digital marketing enthusiast, I always jump at the chance to take these surveys, mostly because the questions can give great insight into what Facebook is trying to improve. Facebook seems to be responding to complaints from users – at least, that is my personal speculation.

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J Campbell Social Marketing

SEPTEMBER 13, 2018

A recent report released Facebook showcases the impact of their nonprofit fundraising tools last year on Giving Tuesday, and the results are encouraging. **15% It’s not surprising that most of the gifts to nonprofits via Facebook Fundraisers came from the creators and from their friends. What IS surprising is that about 20% of those same donors gave AGAIN via Facebook within 6 months!

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Social Media Bird Brain

APRIL 9, 2014

More and more folks appear to be waking up to the change in their reach on Facebook - seeing a lot more posts wondering whether they should stay or go. content engagement Facebook Pinterest reach small nonprofits social media platforms stay or go Tumblr And since FB hasn''t said anything about whether they''d cut the nonprofits any slack, that''s a question that''s going to remain a while. So what to do? I think this is a good time to experiment.

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Social Media Bird Brain

APRIL 2, 2014

To recap: Facebook is continuing its monetizing strategy by restricting what you see in your timeline. advertising branding Facebook organic reach paid reach reach Small nonprofit social media marketing Via Schenectandy on Panoramio I touched on this subject in last week''s post, but now it''s time to look at it from the perspective of what it means to you.

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A Small Change

APRIL 29, 2015

Let’s face it, social media (Facebook is the frontrunner today) are part of our lives now. And, as fundraisers looking to coach our champions to advocate for us in meaningful ways, Facebook can be helpful and effective. For our champions, we can encourage them specifically to leverage our causes on Facebook in the following ways: Share posts about what we are doing, in their voice, with a hyperlink to our Facebook page.

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Getting Attention

APRIL 17, 2014

Get ready for a roaring point vs. counterpoint, thanks to Facebook for Nonprofits expert John Haydon, who shares his Yay below. Please share your Facebook plan (or plan not to use) and why here, and/or tell us what it does (or doesn’t do) for your organization. You’ve probably noticed the raging discussion about the value (or not) of Facebook for all organizations (profiteers too)—it even made the most mainstream ever Time magazine.

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J Campbell Social Marketing

FEBRUARY 26, 2018

Nonprofits large and small are looking into social media’s newest shiny object – the free nonprofit fundraising on Facebook features. Some organizations get great results from Facebook fundraisers, but other nonprofits remain perplexed or frustrated by the process. With overall usage of Facebook down , it remains to be seen if nonprofits can reach new donors in a sustainable way on the world’s biggest social network. Facebook notifications.

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J Campbell Social Marketing

SEPTEMBER 9, 2016

The friendly folks at Facebook have tweaked the News Feed algorithm again , now putting an explicit priority on posts from family and friends over pages. However, as with all changes to the Facebook News Feed, I encourage you to breathe and do not panic. Facebook itself is a business, and it has a responsibility to consistently show its users “the stories most relevant to them”. Here are 6 things that your nonprofit can try to quickly get more engagement on Facebook.

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Kivi's Nonprofit Communications Blog

APRIL 16, 2020

Today I am sharing what Facebook thinks you should post based on their new guide for its media partners – Global Coronavirus Resource: Connecting People During the COVID-19 Pandemic. In addition to what we’ll talk about today, the guide also shares popular Facebook tools and how to use them, a section on setting up Page fundraisers you could share with your supporters, a section on working from home, and basic Facebook account housekeeping.

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Kivi's Nonprofit Communications Blog

MARCH 19, 2020

Have you noticed this on the top of your desktop Facebook? We’ve known that another major Facebook redesign — called FB5 because it’s the fifth major redesign — was in the works for a while now. I guess it makes sense to Facebook to roll this out now because, guess what, we are all using Facebook even more than before since many of us are stuck at home. FFS, Facebook! ” I am still pissy about Facebook removing lists.

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J Campbell Social Marketing

FEBRUARY 12, 2018

There is no doubt that getting results from Facebook in 2018 is harder than ever. While Facebook continues to roll out News Feed changes at an alarming pace, one vital feature not only seems to be insulated from declining reach, but also increasing in popularity – Facebook fundraising. I’ve written and spoken quite a bit about Facebook’s free fundraising tools and how to leverage their ubiquity and ease-of-use to drive donations for your nonprofit.

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J Campbell Social Marketing

APRIL 29, 2018

The efficacy of Facebook fundraising tools for nonprofit crowdfunding remains a controversial topic in nonprofit circles. Facebook has created a suite of useful tools for nonprofits to collect tax-deductible donations on the site, through the two-tap Donate button on Page posts, ads, Cover images, and Facebook live streams. One of the most powerful tools in this Facebook fundraising toolbox is the Facebook Fundraiser. Facebook Page posts Donate button.

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J Campbell Social Marketing

NOVEMBER 2, 2018

Nonprofits – it’s about time that I provide some tough love and real talk about a controversial, divisive issue facing our nation: Facebook Fundraisers. Our Facebook engagement is way down – no one sees our posts! . Namely Facebook Fundraising tools, including Facebook Fundraisers , and the newly released suite of YouTube Giving tools. . Use FACEBOOK for FUNDRAISING?????? The majority of Americans now use Facebook (68%) and YouTube (73%).

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Kivi's Nonprofit Communications Blog

FEBRUARY 5, 2018

With Facebook-ageddon (Or is it Facebook Zero? The Facebook Apocalypse?) One of those suggestions was “Start a Facebook Group” as Groups still seem to have the same placement in the News Feed as they always have. Today I am going to show you how to set one up from your Facebook Page so they will be linked with one another. You, of course, have to be an admin of your Facebook Page to do this.

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J Campbell Social Marketing

AUGUST 19, 2019

Reaching your fans on Facebook is getting increasingly harder, especially if you don’t have a large marketing department or tons of time to spend creating posts. Even small nonprofits with tiny budgets can use Facebook Ads to strategically target the right people with the right message at the right time. Susu is going to walk us through the basics of Facebook Ads for nonprofits, giving us a sneak peek into her more in-depth session at the Summit.

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J Campbell Social Marketing

JANUARY 12, 2018

Facebook just announced another sweeping change to the News Feed. I’ve written a lot about this topic , and ways to fight the Facebook algorithm and get in front of more of your supporters on Facebook. It is important to note that Facebook has always prioritized posts and content from users’ friends and family, since day one. Remember that Facebook changes may take months to take effect. What are your reactions to these Facebook News Feed changes?

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Public Sector Marketing 2.0

OCTOBER 14, 2015

If you’re an organization that has had a Facebook Page up and running for a while now, you can probably attest to the fact that it’s not easy to keep up with the frequency of Facebook user interface changes. This applies even more so, to the newly revamped Facebook Business Manager , which by now should be you go-to starting point for managing your organization’s presence on this platform.

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J Campbell Social Marketing

NOVEMBER 26, 2014

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? . I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion. Facebook is also very different than other platforms and requires more finesse. So let me ask you – Why is your nonprofit on Facebook?

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Kivi's Nonprofit Communications Blog

DECEMBER 3, 2014

Facebook engagement is so confounding for so many nonprofits, so when I hear about an organization that seems to have figured it out, I have to share. The team also discovered that posting to Facebook three to four times per day and on weekday evenings and Sundays worked best (quite different from your schedule, I bet!). Nonprofit Communications Social Networking facebook

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ImpactMax

OCTOBER 22, 2011

Over the past few months, I’ve helped a couple nonprofit clients who are ready to move into social media decide whether to go with a blog or Facebook. (I’ll If you truly don’t have the staff time to blog at least once a week or make a Facebook update twice a week, you shouldn’t be considering either medium. With limited funds and staff time—where do each of these nonprofits begin branching out to more social media: a blog or Facebook?

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J Campbell Social Marketing

MARCH 9, 2018

Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I answered your question: How can we use Facebook to promote our nonprofit events? Grab the Nonprofit Facebook Events Checklist – everything you need to create a fabulous event on your nonprofit Facebook Page! Why should nonprofits care about Facebook Events? . 41% of Facebook users in the U.S.

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Public Sector Marketing 2.0

APRIL 27, 2017

Last week, Facebook held its annual F8 conference where Mark Zuckerberg and team typically set the direction for global digital technology. What Facebook invests time and resources in tends to set the course for the entire digital ecosystem. While augmented reality itself is not a new concept, by Facebook doubling down on it, it’s about to hit the mainstream. To see it in preliminary action, just click on the camera icon within Facebook and select the magic wand.

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J Campbell Social Marketing

MARCH 2, 2018

Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I answered your question: How can my nonprofit use the Facebook Local app for marketing? What is the Facebook Local App? . Designed to be a competitor for Yelp and Foursquare, Facebook Local is a way to find out what’s happening nearby and what your friends are attending or interested in. How does Facebook Local work?

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