What is Facebook Doing for #GivingTuesday 2018?

J Campbell Social Marketing

Last year 45 million dollars were raised on Facebook on #GivingTuesday, marking 15% of the total amount raised! 75% were first-time donors on Facebook, and 20% have donated again via Facebook. So what can nonprofit expect from Facebook on #GivingTuesday 2018?

Happy Birthday Dear Facebook – Facebook Turns 10!

J Campbell Social Marketing

In an open letter on his Facebook profile, Mark Zuckerberg writes: Check out this nifty infographic from marketing agency Keystone Click , detailing some of the major changes from TheFacebook.com in 2004 to Facebook as we know it today. Facebook Turns 10: The Mark Zuckerberg Interview.

How To Use Facebook’s Free Fundraising Tools on #GivingTuesday

J Campbell Social Marketing

On November 28th, the Bill & Melinda Gates Foundation are matching up to $2 million in funds raised on Facebook for U.S-based Also on #GivingTuesday, Facebook is waiving all fees for donations made on Facebook. Register with Facebook.

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How to Create a Facebook Group from Your Facebook Page

Kivi's Nonprofit Communications Blog

With Facebook-ageddon (Or is it Facebook Zero? The Facebook Apocalypse?) One of those suggestions was “Start a Facebook Group” as Groups still seem to have the same placement in the News Feed as they always have.

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New Facebook Features and Why They Matter

Public Sector Marketing 2.0

Last week, Facebook held its annual F8 conference where Mark Zuckerberg and team typically set the direction for global digital technology. What Facebook invests time and resources in tends to set the course for the entire digital ecosystem. Along comes Facebook Spaces VR to the rescue.

Facebook Giveth…

The Agitator

Facebook has announced that it is eliminating its five percent transaction fee on donations to nonprofits (personal fundraisers still have a 6.9% + $.30 From early reports, it may be advantageous to use organic Facebook reach to fundraising directly on the site. (As

5 Actions Nonprofits Should Take Based on Facebook’s #GivingTuesday Report

J Campbell Social Marketing

A recent report released Facebook showcases the impact of their nonprofit fundraising tools last year on Giving Tuesday, and the results are encouraging. **15% It’s not surprising that most of the gifts to nonprofits via Facebook Fundraisers came from the creators and from their friends.

Facebook in 2015 – What Nonprofits Need to Know

J Campbell Social Marketing

Love it or hate it, Facebook continues to be an important tool in a nonprofit’s marketing and fundraising kit. On their Q3 earnings call , Facebook released the following mind-blowing statistics: 1.35 billion people log into Facebook each month. Native links on Facebook.

Is there too much fundraising on Facebook?

J Campbell Social Marketing

Last night when I checked my News Feed before bed I was interrupted by a request from Facebook – take a short survey and help us make Facebook better. Facebook seems to be responding to complaints from users – at least, that is my personal speculation.

5 Things I Bet You Didn’t Know About Facebook

J Campbell Social Marketing

We all know how popular Facebook continues to be, among all age groups and income levels. Pew Internet reported in January of this year that for the first time, more than half of all online adults 65 and older (56%) use Facebook. This is just Facebook 101.

6 Steps to Get Your Supporters Fundraising on Facebook this #GivingTuesday (and beyond)

J Campbell Social Marketing

In addition, Facebook recently announced that birthday fundraisers have raised more than $300 million over the past year. Facebook Fundraisers + Giving Tuesday = Power Couple! If this is your first rodeo, aim to enlist 10 people to start a Facebook Fundraiser for you on Giving Tuesday.

Facebook restart?

iMarketSmart

I haven’t been much of a fan of Facebook for my business. So about a month ago we decided to start posting on our somewhat dormant MarketSmart Facebook page again. Do you prefer Facebook? The post Facebook restart? I simply prefer LinkedIn. But recently it occurred to me that some fundraisers really like it. And, who am I to decide how they should engage with me and my company?

How to Drive Donations for Your Nonprofit Using Facebook Live

J Campbell Social Marketing

There is no doubt that getting results from Facebook in 2018 is harder than ever. While Facebook continues to roll out News Feed changes at an alarming pace, one vital feature not only seems to be insulated from declining reach, but also increasing in popularity – Facebook fundraising.

REPORT: Facebook Levels Off While Instagram Rises

Kivi's Nonprofit Communications Blog

Nonprofits, it’s time to see other people (besides those on Facebook). According to the latest research from Pew Research Center , more Americans are branching out from Facebook to try second and third social networks. Image source: https://flic.kr/p/7CdtRG. p/7CdtRG.

Nonprofits on Facebook: Is It Time To Break-Up With Facebook?

J Campbell Social Marketing

Updated: Elon Musk deleted the Facebook Pages for Tesla and SpaceX ; Sonos pulled their Facebook Ads. What a week for Facebook! People deleting their Facebook accounts in anger. So what does all of this mean for the future of nonprofits on Facebook?

AARP’s Rule of One for Facebook

Kivi's Nonprofit Communications Blog

Facebook engagement is so confounding for so many nonprofits, so when I hear about an organization that seems to have figured it out, I have to share. Nonprofit Communications Social Networking facebook

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It’s Time for Some Tough Love On Nonprofit Facebook Fundraisers

J Campbell Social Marketing

Nonprofits – it’s about time that I provide some tough love and real talk about a controversial, divisive issue facing our nation: Facebook Fundraisers. Our Facebook engagement is way down – no one sees our posts! . Use FACEBOOK for FUNDRAISING??????

There Are Big Changes Coming to Facebook – What Your Nonprofit Needs to Know

J Campbell Social Marketing

Facebook just announced another sweeping change to the News Feed. I’ve written a lot about this topic , and ways to fight the Facebook algorithm and get in front of more of your supporters on Facebook. Remember that Facebook changes may take months to take effect.

Best Facebook Groups for Nonprofits

Kivi's Nonprofit Communications Blog

My current favorite nonprofit Facebook Group is Nonprofit Happy Hour , which is an offshoot of Nonprofit with Balls. Do you recommend other Facebook Groups or other online forums in general for bonding with others in this work?

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What You Don’t Know About Visual Marketing On Facebook

J Campbell Social Marketing

On Facebook, having a great visual can mean the difference between skyrocketing engagement and crickets. Facebook posts with images see 2.3 Pixelation and clumsy image text are just a few of many problems that can arise from improperly sized photos on Facebook.

Facebook’s Latest News Feed Changes: What Nonprofits Can Do

Kivi's Nonprofit Communications Blog

Another week, another change to Facebook. ( In case you haven’t heard, Facebook is changing what you see on your news feed. You’ll now see more from your friends than from Facebook Pages. Start a Facebook Group, or Get Active in Other Groups.

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5 Ways to Improve Your Nonprofit Fundraising On Facebook

J Campbell Social Marketing

Charlotte and Dave Willner started a Facebook fundraiser on June 16, titled “Reunite an immigrant parent with their child,” after they saw a viral photo of a 2-year-old Honduran girl looking up and crying as her mother was searched by a Border Patrol agent in southern Texas.

A Facebook Champ

A Small Change

Let’s face it, social media (Facebook is the frontrunner today) are part of our lives now. And, as fundraisers looking to coach our champions to advocate for us in meaningful ways, Facebook can be helpful and effective. So, I think this social media thing is sticking around.

Facebook - Stay or Go?

Social Media Bird Brain

More and more folks appear to be waking up to the change in their reach on Facebook - seeing a lot more posts wondering whether they should stay or go. content engagement Facebook Pinterest reach small nonprofits social media platforms stay or go Tumblr

Facebook, Health and the Pursuit of Happiness

SocialButterfly

Facebook has become just about as integrated into American culture as apple pie. This applies to Facebook as well. Facebook can offer a number of benefits–but it also has some potential drawbacks. Does Facebook help us feel more connected—or alone?

6 Ways Your Nonprofit Can Quickly Get More Facebook Engagement

J Campbell Social Marketing

The friendly folks at Facebook have tweaked the News Feed algorithm again , now putting an explicit priority on posts from family and friends over pages. However, as with all changes to the Facebook News Feed, I encourage you to breathe and do not panic.

Facebook, Health and the Pursuit of Happiness

SocialButterfly

Facebook has become just about as integrated into American culture as apple pie. This applies to Facebook as well. Facebook can offer a number of benefits–but it also has some potential drawbacks. Does Facebook help us feel more connected—or alone?

The Good, The Bad, and The Ugly: Nonprofit Fundraising on Facebook

J Campbell Social Marketing

Nonprofits large and small are looking into social media’s newest shiny object – the free nonprofit fundraising on Facebook features. Some organizations get great results from Facebook fundraisers, but other nonprofits remain perplexed or frustrated by the process.

12 Great Pieces of Facebook Advice {Infographic}

J Campbell Social Marketing

In this great infographic from Shortstack , there are 12 succinct but helpful tips for using Facebook. What is your best Facebook tip? The post 12 Great Pieces of Facebook Advice {Infographic} appeared first on J Campbell Social Marketing.

Facebook’s Third Big Change This Year Could Actually Help Small Nonprofits

J Campbell Social Marketing

The brilliant minds at Facebook have been busy so far in 2018! Each of these announcements has implications for nonprofits, brands, and businesses who post content on Facebook Pages. . Want to learn how to create a Facebook Group for your nonprofit?

3 Facebook Engagement Wins – Part 1: Straight from the horses mouth

Getting Attention

Hey, I have the inside scoop on Facebook, from Facebook (take it with a grain of salt, I guess), and I want to share it with you. Most of us rely on Facebook for low-cost, if not free, interaction with our donors, volunteers, and supporters. Facebook

Should A Nonprofit Have Multiple Facebook Pages?

J Campbell Social Marketing

Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I answered your question: Should I create more than one Facebook page for my nonprofit, if we have many different programs and services? First of all, I have to say that the way nonprofits approach Facebook, and social media in general, is all wrong. Remember what it takes to be successful on Facebook.

How Nonprofits Can Use Facebook Groups

Kivi's Nonprofit Communications Blog

As the community engagement manager at Nonprofit Marketing Guide.com, I have set up a lot of Facebook Groups, and unlike some other changes Facebook has made that people find annoying, the latest updates have made Groups even more functional.

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Facebook Is Changing the Nonprofit Crowdfunding Game Again: What Nonprofits Need To Know

J Campbell Social Marketing

The efficacy of Facebook fundraising tools for nonprofit crowdfunding remains a controversial topic in nonprofit circles. One of the most powerful tools in this Facebook fundraising toolbox is the Facebook Fundraiser. Facebook Page posts Donate button.

How Nonprofits Continue To Get Facebook Marketing All Wrong

J Campbell Social Marketing

In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? . I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion.

Liking Another Facebook Page Using Your Facebook Page [Video]

Kivi's Nonprofit Communications Blog

On Wednesday, Kristina showed you how to use Facebook as your Page as opposed to your personal profile. In today’s video, she shows you how to “like” another Page as your Facebook Page. Accidental Techies Nonprofit Communications Social Networking facebook

You Can Now Fundraise on Facebook for Your Favorite Charity

J Campbell Social Marketing

Facebook recently announced a new tool designed to give individual users the power to fundraise on Facebook for their favorite verified US-based 501(c)3 nonprofits, directly within the platform! According to Facebook officials, this has always been their intended vision.

What your Facebook “Likes” can reveal about you

Public Sector Marketing 2.0

I recently came across the work of Stanford psychologist and social data researcher Michal Kosinski , who has developed a method to analyze people in minute detail based on their Facebook activity. Now, I realize that he only likely crunched a miniscule subset of Facebook’s data given that it is private and the computing power required would be immense, however even a small subset of 1.8 Social Data data Facebook facebook like psychometrics social data

Five Ways to Integrate Email Marketing and Facebook

Getting Attention

John is the author of Facebook Marketing for Dummies, a contributor to the Huffington Post and an instructor for MarketingProfs University. Growing an email list in addition to building a Facebook fan base can sometimes feel overwhelming. Add an email option form to your Facebook Page.

Facebook Blocks the Stream

Social Media Bird Brain

To recap: Facebook is continuing its monetizing strategy by restricting what you see in your timeline. advertising branding Facebook organic reach paid reach reach Small nonprofit social media marketing Via Schenectandy on Panoramio I touched on this subject in last week''s post, but now it''s time to look at it from the perspective of what it means to you.

How Can We Use Facebook To Promote Our Nonprofit Events?

J Campbell Social Marketing

Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I answered your question: How can we use Facebook to promote our nonprofit events? Grab the Nonprofit Facebook Events Checklist – everything you need to create a fabulous event on your nonprofit Facebook Page! Why should nonprofits care about Facebook Events? . 41% of Facebook users in the U.S.

How to Handle Negative Comments on Facebook

Kivi's Nonprofit Communications Blog

We recently had this question pop up on our All-Access Pass Holder’s private Facebook Group: “How do you respond to negative or misinformed reviews of your organization on Facebook? Add your voice to the Facebook Post or comment below. Don’t Feed the Troll.

Facebook Ads – Are They Right For Your Nonprofit?

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Much has been written recently about the changes in Facebook’s algorithm and its pay-to-play philosophy. If this sounds familiar, you may be wondering if Facebook Ads will help your nonprofit reach more fans and get more bang for your Facebook buck.

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