Expert insights. Personalized for you.
Last year 45 million dollars were raised on Facebook on #GivingTuesday, marking 15% of the total amount raised! 75% were first-time donors on Facebook, and 20% have donated again via Facebook. So what can nonprofit expect from Facebook on #GivingTuesday 2018? MORE
Last night when I checked my News Feed before bed I was interrupted by a request from Facebook – take a short survey and help us make Facebook better. Facebook seems to be responding to complaints from users – at least, that is my personal speculation. MORE
Guest Post By John Haydon You already know that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. Two things to remember about fundraising with Facebook Live: Your Page needs to be verified. MORE
A recent report released Facebook showcases the impact of their nonprofit fundraising tools last year on Giving Tuesday, and the results are encouraging. **15% It’s not surprising that most of the gifts to nonprofits via Facebook Fundraisers came from the creators and from their friends. MORE
Are you not using Facebook Fundraisers because you don’t know how to thank Facebook donors that come to you from the platform? Given this climate, a positive announcement from Facebook should be seen as a beacon of light to fundraisers everywhere! MORE
Last week, Facebook held its annual F8 conference where Mark Zuckerberg and team typically set the direction for global digital technology. What Facebook invests time and resources in tends to set the course for the entire digital ecosystem. Along comes Facebook Spaces VR to the rescue. MORE
Facebook engagement is so confounding for so many nonprofits, so when I hear about an organization that seems to have figured it out, I have to share. Nonprofit Communications Social Networking facebook MORE
Are you using Facebook Stories for your nonprofit, or on your personal profile? These ephemeral, Snapchat-style Stories now have more than 500 million daily users across Facebook and Messenger. This means that one-third of Facebook’s 1.5 MORE
Facebook announced that for GivingTuesday this year (December 3) it will be matching up to $7 million USD in donations made on the platform that day. Any US-based 501(c)(3) nonprofit eligible to receive donations on Facebook can be matched. Facebook will cover processing fees. MORE
Nonprofits of all sizes are in a frenzy about the Facebook $7M match ( more on that here ) and whether or not they should use Facebook charitable giving tools. . Somehow, their biggest problem revolves around the fact that donors want to give and are giving via Facebook and Instagram. MORE
Nonprofits – it’s about time that I provide some tough love and real talk about a controversial, divisive issue facing our nation: Facebook Fundraisers. Our Facebook engagement is way down – no one sees our posts! . Use FACEBOOK for FUNDRAISING?????? MORE
Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook. MORE
Facebook just announced another sweeping change to the News Feed. I’ve written a lot about this topic , and ways to fight the Facebook algorithm and get in front of more of your supporters on Facebook. Remember that Facebook changes may take months to take effect. MORE
Reaching your fans on Facebook is getting increasingly harder, especially if you don’t have a large marketing department or tons of time to spend creating posts. The post To Boost or Not to Boost – Facebook Ad Tips for Nonprofits appeared first on marketing for the modern nonprofit. MORE
Let’s face it, social media (Facebook is the frontrunner today) are part of our lives now. And, as fundraisers looking to coach our champions to advocate for us in meaningful ways, Facebook can be helpful and effective. So, I think this social media thing is sticking around. MORE
With Facebook-ageddon (Or is it Facebook Zero? The Facebook Apocalypse?) One of those suggestions was “Start a Facebook Group” as Groups still seem to have the same placement in the News Feed as they always have. MORE
To recap: Facebook is continuing its monetizing strategy by restricting what you see in your timeline. advertising branding Facebook organic reach paid reach reach Small nonprofit social media marketing Via Schenectandy on Panoramio I touched on this subject in last week''s post, but now it''s time to look at it from the perspective of what it means to you. MORE
Much has been written recently about the changes in Facebook’s algorithm and its pay-to-play philosophy. If this sounds familiar, you may be wondering if Facebook Ads will help your nonprofit reach more fans and get more bang for your Facebook buck. MORE
Nonprofits large and small are looking into social media’s newest shiny object – the free nonprofit fundraising on Facebook features. Some organizations get great results from Facebook fundraisers, but other nonprofits remain perplexed or frustrated by the process. MORE
The brilliant minds at Facebook have been busy so far in 2018! Each of these announcements has implications for nonprofits, brands, and businesses who post content on Facebook Pages. . Want to learn how to create a Facebook Group for your nonprofit? MORE
We all know how popular Facebook continues to be, among all age groups and income levels. Pew Internet reported in January of this year that for the first time, more than half of all online adults 65 and older (56%) use Facebook. This is just Facebook 101. MORE
Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I answered your question: Should I create more than one Facebook page for my nonprofit, if we have many different programs and services? First of all, I have to say that the way nonprofits approach Facebook, and social media in general, is all wrong. Remember what it takes to be successful on Facebook. MORE
In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? . I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion. MORE
There is no doubt that getting results from Facebook in 2018 is harder than ever. While Facebook continues to roll out News Feed changes at an alarming pace, one vital feature not only seems to be insulated from declining reach, but also increasing in popularity – Facebook fundraising. MORE
Did you get an email from Facebook letting you know that the call-to-action button on your nonprofit Facebook Page is going to be changed and/or eliminated? Facebook is removing the ability for nonprofit Pages to use their “Donate” buttons to link to external websites. MORE
In March, Mark Zuckerberg promised a new direction and a new future for Facebook – and for the Internet. In a 3,200 word blog post , the Facebook founder and CEO declared that Facebook would shift its focus away from public posts to “a privacy-focused communications platform.”. MORE
The friendly folks at Facebook have tweaked the News Feed algorithm again , now putting an explicit priority on posts from family and friends over pages. However, as with all changes to the Facebook News Feed, I encourage you to breathe and do not panic. MORE
My current favorite nonprofit Facebook Group is Nonprofit Happy Hour , which is an offshoot of Nonprofit with Balls. Do you recommend other Facebook Groups or other online forums in general for bonding with others in this work? MORE
The winds of change are blowing hard at Facebook, and the potential implications for nonprofit digital marketers are huge. To put it lightly… Facebook has been battling some significant negative press coverage lately. . What Does This Mean for Facebook Marketing? MORE
If you’re an organization that has had a Facebook Page up and running for a while now, you can probably attest to the fact that it’s not easy to keep up with the frequency of Facebook user interface changes. MORE
Facebook recently announced a new tool designed to give individual users the power to fundraise on Facebook for their favorite verified US-based 501(c)3 nonprofits, directly within the platform! According to Facebook officials, this has always been their intended vision. MORE
As the community engagement manager at Nonprofit Marketing Guide.com, I have set up a lot of Facebook Groups, and unlike some other changes Facebook has made that people find annoying, the latest updates have made Groups even more functional. MORE
Having a Facebook Page is pretty much a must these days. If you need to have a dialogue with a number of people related to your cause, you might want to consider a Facebook Group (or many different groups) in addition to your nonprofit’s official Facebook Page. MORE
Updated: Elon Musk deleted the Facebook Pages for Tesla and SpaceX ; Sonos pulled their Facebook Ads. What a week for Facebook! People deleting their Facebook accounts in anger. So what does all of this mean for the future of nonprofits on Facebook? MORE
We recently had this question pop up on our All-Access Pass Holder’s private Facebook Group: “How do you respond to negative or misinformed reviews of your organization on Facebook? Add your voice to the Facebook Post or comment below. Don’t Feed the Troll. MORE
How-to’s are a big part of that so today we are starting a three-part series of video tutorials on using Facebook Pages by our Community Engagement Manager, Kristina. Today’s video is how to use Facebook as your Page as opposed to your personal profile. MORE
I haven’t been much of a fan of Facebook for my business. So about a month ago we decided to start posting on our somewhat dormant MarketSmart Facebook page again. Do you prefer Facebook? The post Facebook restart? I simply prefer LinkedIn. But recently it occurred to me that some fundraisers really like it. And, who am I to decide how they should engage with me and my company? MORE
Facebook has announced that it is eliminating its five percent transaction fee on donations to nonprofits (personal fundraisers still have a 6.9% + $.30 From early reports, it may be advantageous to use organic Facebook reach to fundraising directly on the site. (As MORE
Charlotte and Dave Willner started a Facebook fundraiser on June 16, titled “Reunite an immigrant parent with their child,” after they saw a viral photo of a 2-year-old Honduran girl looking up and crying as her mother was searched by a Border Patrol agent in southern Texas. MORE
The social media landscape of 2020 looks vastly different from the one in which Facebook entered the market, February 2004. What are the changes, trends, and upcoming shifts that nonprofits need to know about Facebook in particular in 2020? . Here’s what he said on Facebook: . MORE
On Wednesday, Kristina showed you how to use Facebook as your Page as opposed to your personal profile. In today’s video, she shows you how to “like” another Page as your Facebook Page. Accidental Techies Nonprofit Communications Social Networking facebook MORE
Take, for example, Facebook’s new Timeline profile layout, including the 850 pixels wide by 315 pixels high cover photo. Overlay your logo, perhaps a phrase like “I support the (your name)”, and your Facebook or website URL. MORE
More and more folks appear to be waking up to the change in their reach on Facebook - seeing a lot more posts wondering whether they should stay or go. content engagement Facebook Pinterest reach small nonprofits social media platforms stay or go Tumblr MORE
Another week, another change to Facebook. ( In case you haven’t heard, Facebook is changing what you see on your news feed. You’ll now see more from your friends than from Facebook Pages. Start a Facebook Group, or Get Active in Other Groups. MORE
Facebook Related Topics 
J Campbell Social Marketing
FEBRUARY 7, 2020
The social media landscape of 2020 looks vastly different from the one in which Facebook entered the market, February 2004. What are the changes, trends, and upcoming shifts that nonprofits need to know about Facebook in particular in 2020? . Here’s what he said on Facebook: .
Kivi's Nonprofit Communications Blog
FEBRUARY 13, 2019
Guest Post By John Haydon You already know that Facebook Live lets any nonprofit live-stream fundraising events , breaking news, impact stories, and more, directly from their Facebook Page. Two things to remember about fundraising with Facebook Live: Your Page needs to be verified.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Kivi's Nonprofit Communications Blog
APRIL 17, 2019
Guest Post By John Haydon If you’re like most nonprofits, Facebook is your top social network to engage supporters and increase awareness about your nonprofit. However, like most nonprofits, you’ve probably had your fair share of frustrations with Facebook.
J Campbell Social Marketing
NOVEMBER 18, 2019
Facebook announced that for GivingTuesday this year (December 3) it will be matching up to $7 million USD in donations made on the platform that day. Any US-based 501(c)(3) nonprofit eligible to receive donations on Facebook can be matched. Facebook will cover processing fees.
J Campbell Social Marketing
MAY 9, 2019
In March, Mark Zuckerberg promised a new direction and a new future for Facebook – and for the Internet. In a 3,200 word blog post , the Facebook founder and CEO declared that Facebook would shift its focus away from public posts to “a privacy-focused communications platform.”.
J Campbell Social Marketing
OCTOBER 18, 2019
Are you using Facebook Stories for your nonprofit, or on your personal profile? These ephemeral, Snapchat-style Stories now have more than 500 million daily users across Facebook and Messenger. This means that one-third of Facebook’s 1.5
iMarketSmart
OCTOBER 14, 2016
I haven’t been much of a fan of Facebook for my business. So about a month ago we decided to start posting on our somewhat dormant MarketSmart Facebook page again. Do you prefer Facebook? The post Facebook restart? I simply prefer LinkedIn. But recently it occurred to me that some fundraisers really like it. And, who am I to decide how they should engage with me and my company?
Kivi's Nonprofit Communications Blog
FEBRUARY 5, 2018
With Facebook-ageddon (Or is it Facebook Zero? The Facebook Apocalypse?) One of those suggestions was “Start a Facebook Group” as Groups still seem to have the same placement in the News Feed as they always have.
J Campbell Social Marketing
OCTOBER 29, 2018
Last year 45 million dollars were raised on Facebook on #GivingTuesday, marking 15% of the total amount raised! 75% were first-time donors on Facebook, and 20% have donated again via Facebook. So what can nonprofit expect from Facebook on #GivingTuesday 2018?
J Campbell Social Marketing
SEPTEMBER 29, 2016
Last night when I checked my News Feed before bed I was interrupted by a request from Facebook – take a short survey and help us make Facebook better. Facebook seems to be responding to complaints from users – at least, that is my personal speculation.
Kivi's Nonprofit Communications Blog
AUGUST 24, 2016
My current favorite nonprofit Facebook Group is Nonprofit Happy Hour , which is an offshoot of Nonprofit with Balls. Do you recommend other Facebook Groups or other online forums in general for bonding with others in this work?
J Campbell Social Marketing
JULY 20, 2015
We all know how popular Facebook continues to be, among all age groups and income levels. Pew Internet reported in January of this year that for the first time, more than half of all online adults 65 and older (56%) use Facebook. This is just Facebook 101.
Kivi's Nonprofit Communications Blog
DECEMBER 3, 2014
Facebook engagement is so confounding for so many nonprofits, so when I hear about an organization that seems to have figured it out, I have to share. Nonprofit Communications Social Networking facebook
J Campbell Social Marketing
JUNE 27, 2018
Charlotte and Dave Willner started a Facebook fundraiser on June 16, titled “Reunite an immigrant parent with their child,” after they saw a viral photo of a 2-year-old Honduran girl looking up and crying as her mother was searched by a Border Patrol agent in southern Texas.
J Campbell Social Marketing
MARCH 23, 2018
Updated: Elon Musk deleted the Facebook Pages for Tesla and SpaceX ; Sonos pulled their Facebook Ads. What a week for Facebook! People deleting their Facebook accounts in anger. So what does all of this mean for the future of nonprofits on Facebook?
J Campbell Social Marketing
MARCH 25, 2019
The winds of change are blowing hard at Facebook, and the potential implications for nonprofit digital marketers are huge. To put it lightly… Facebook has been battling some significant negative press coverage lately. . What Does This Mean for Facebook Marketing?
J Campbell Social Marketing
FEBRUARY 12, 2018
There is no doubt that getting results from Facebook in 2018 is harder than ever. While Facebook continues to roll out News Feed changes at an alarming pace, one vital feature not only seems to be insulated from declining reach, but also increasing in popularity – Facebook fundraising.
J Campbell Social Marketing
FEBRUARY 9, 2018
Welcome to Facebook Fridays! Fridays at noon I take 15 minutes to help you navigate the crazy wilderness of Facebook for your nonprofit. Today I answered your question: Should I create more than one Facebook page for my nonprofit, if we have many different programs and services? First of all, I have to say that the way nonprofits approach Facebook, and social media in general, is all wrong. Remember what it takes to be successful on Facebook.
J Campbell Social Marketing
FEBRUARY 26, 2018
Nonprofits large and small are looking into social media’s newest shiny object – the free nonprofit fundraising on Facebook features. Some organizations get great results from Facebook fundraisers, but other nonprofits remain perplexed or frustrated by the process.
Social Media Bird Brain
APRIL 9, 2014
More and more folks appear to be waking up to the change in their reach on Facebook - seeing a lot more posts wondering whether they should stay or go. content engagement Facebook Pinterest reach small nonprofits social media platforms stay or go Tumblr
J Campbell Social Marketing
SEPTEMBER 9, 2016
The friendly folks at Facebook have tweaked the News Feed algorithm again , now putting an explicit priority on posts from family and friends over pages. However, as with all changes to the Facebook News Feed, I encourage you to breathe and do not panic.
A Small Change
APRIL 29, 2015
Let’s face it, social media (Facebook is the frontrunner today) are part of our lives now. And, as fundraisers looking to coach our champions to advocate for us in meaningful ways, Facebook can be helpful and effective. So, I think this social media thing is sticking around.
J Campbell Social Marketing
JANUARY 12, 2018
Facebook just announced another sweeping change to the News Feed. I’ve written a lot about this topic , and ways to fight the Facebook algorithm and get in front of more of your supporters on Facebook. Remember that Facebook changes may take months to take effect.
J Campbell Social Marketing
AUGUST 19, 2019
Reaching your fans on Facebook is getting increasingly harder, especially if you don’t have a large marketing department or tons of time to spend creating posts. The post To Boost or Not to Boost – Facebook Ad Tips for Nonprofits appeared first on marketing for the modern nonprofit.
J Campbell Social Marketing
OCTOBER 2, 2019
Are you not using Facebook Fundraisers because you don’t know how to thank Facebook donors that come to you from the platform? Given this climate, a positive announcement from Facebook should be seen as a beacon of light to fundraisers everywhere!
J Campbell Social Marketing
SEPTEMBER 13, 2018
A recent report released Facebook showcases the impact of their nonprofit fundraising tools last year on Giving Tuesday, and the results are encouraging. **15% It’s not surprising that most of the gifts to nonprofits via Facebook Fundraisers came from the creators and from their friends.
Kivi's Nonprofit Communications Blog
JANUARY 16, 2018
Another week, another change to Facebook. ( In case you haven’t heard, Facebook is changing what you see on your news feed. You’ll now see more from your friends than from Facebook Pages. Start a Facebook Group, or Get Active in Other Groups.
J Campbell Social Marketing
NOVEMBER 25, 2019
Nonprofits of all sizes are in a frenzy about the Facebook $7M match ( more on that here ) and whether or not they should use Facebook charitable giving tools. . Somehow, their biggest problem revolves around the fact that donors want to give and are giving via Facebook and Instagram.
Kivi's Nonprofit Communications Blog
JULY 6, 2012
On Wednesday, Kristina showed you how to use Facebook as your Page as opposed to your personal profile. In today’s video, she shows you how to “like” another Page as your Facebook Page. Accidental Techies Nonprofit Communications Social Networking facebook
Kivi's Nonprofit Communications Blog
JULY 27, 2012
As the community engagement manager at Nonprofit Marketing Guide.com, I have set up a lot of Facebook Groups, and unlike some other changes Facebook has made that people find annoying, the latest updates have made Groups even more functional.
J Campbell Social Marketing
FEBRUARY 5, 2018
The brilliant minds at Facebook have been busy so far in 2018! Each of these announcements has implications for nonprofits, brands, and businesses who post content on Facebook Pages. . Want to learn how to create a Facebook Group for your nonprofit?
Public Sector Marketing 2.0
OCTOBER 14, 2015
If you’re an organization that has had a Facebook Page up and running for a while now, you can probably attest to the fact that it’s not easy to keep up with the frequency of Facebook user interface changes.
Public Sector Marketing 2.0
APRIL 27, 2017
Last week, Facebook held its annual F8 conference where Mark Zuckerberg and team typically set the direction for global digital technology. What Facebook invests time and resources in tends to set the course for the entire digital ecosystem. Along comes Facebook Spaces VR to the rescue.
J Campbell Social Marketing
NOVEMBER 26, 2014
In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? . I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion.
Kivi's Nonprofit Communications Blog
MARCH 5, 2015
Having a Facebook Page is pretty much a must these days. If you need to have a dialogue with a number of people related to your cause, you might want to consider a Facebook Group (or many different groups) in addition to your nonprofit’s official Facebook Page.
J Campbell Social Marketing
NOVEMBER 2, 2018
Nonprofits – it’s about time that I provide some tough love and real talk about a controversial, divisive issue facing our nation: Facebook Fundraisers. Our Facebook engagement is way down – no one sees our posts! . Use FACEBOOK for FUNDRAISING??????
The Agitator
JANUARY 9, 2018
Facebook has announced that it is eliminating its five percent transaction fee on donations to nonprofits (personal fundraisers still have a 6.9% + $.30 From early reports, it may be advantageous to use organic Facebook reach to fundraising directly on the site. (As
Kivi's Nonprofit Communications Blog
JANUARY 11, 2012
Take, for example, Facebook’s new Timeline profile layout, including the 850 pixels wide by 315 pixels high cover photo. Overlay your logo, perhaps a phrase like “I support the (your name)”, and your Facebook or website URL.
Kivi's Nonprofit Communications Blog
MAY 7, 2015
We recently had this question pop up on our All-Access Pass Holder’s private Facebook Group: “How do you respond to negative or misinformed reviews of your organization on Facebook? Add your voice to the Facebook Post or comment below. Don’t Feed the Troll.
Social Media Bird Brain
APRIL 2, 2014
To recap: Facebook is continuing its monetizing strategy by restricting what you see in your timeline. advertising branding Facebook organic reach paid reach reach Small nonprofit social media marketing Via Schenectandy on Panoramio I touched on this subject in last week''s post, but now it''s time to look at it from the perspective of what it means to you.
J Campbell Social Marketing
JULY 6, 2016
Facebook recently announced a new tool designed to give individual users the power to fundraise on Facebook for their favorite verified US-based 501(c)3 nonprofits, directly within the platform! According to Facebook officials, this has always been their intended vision.
Fundraising 123
MAY 29, 2014
Much has been written recently about the changes in Facebook’s algorithm and its pay-to-play philosophy. If this sounds familiar, you may be wondering if Facebook Ads will help your nonprofit reach more fans and get more bang for your Facebook buck.
Kivi's Nonprofit Communications Blog
JULY 4, 2012
How-to’s are a big part of that so today we are starting a three-part series of video tutorials on using Facebook Pages by our Community Engagement Manager, Kristina. Today’s video is how to use Facebook as your Page as opposed to your personal profile.
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