Life Without Facebook ~ A View From Gen Y #1

Diva Marketing Blog

I would give most of these men confused looks since at that point I was 85% sure we had not even exchanged last names. More than 800 million active users has given Facebook the enviable status of the golden child of social networks. With multiple generations sharing photos, updates and videos Facebook might even be considered a the biggest digital family reunion ever! However, as with any 'family' sometimes you need a bit of a break.

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Customer Service Social Media Style: A Pulse of the Industry View Part 1

Diva Marketing Blog

I would expect proactivity, not just reactivity, and a more "human" less scripted and fake exchange. Challenges: Knowledgeable people placed in positions where the exchanges take both the customer and brand values into consideration. What do people do on social networks and blogs?

Facebook Trust: A Point of View From The Millennium Generation

Diva Marketing Blog

Jess graciously agreed to an interview for Diva Marketing to share her views. I would not be using it if I thought he would use my image or some private messages I exchange for his own benefit One might say that my 22-year old niece Jessica Robyn has “grown-up in social media.”

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How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

But, simply creating a nonprofit video and posting it once on your Facebook Page won’t get you many views and much traffic. Social media is a value exchange.

What is 3-to-1 Major Gift Fundraising?

iMarketSmart

Let’s face it, your supporters want something in exchange for their cash. Email her a chance to view a video of the environmentalist doing great things as a result of her support. But, sadly, many nonprofits don’t give.

What is 3-to-1 Major Gift Fundraising?

iMarketSmart

Let’s face it, your supporters want something in exchange for their cash. Email her a chance to view a video of the environmentalist doing great things as a result of her support. But, sadly, many nonprofits don’t give.

Šukran (thank you), Sharjah Government Media Bureau!

Public Sector Marketing 2.0

In doing so, SGMB provides a meeting point for media professionals to network with senior decision-makers in Sharjah and exchange valuable views on topical issues.

Planned Giving 101: What Nonprofits Need to Know

EveryAction

A somewhat more complicated process, charitable gift annuities are contracts between a donor and a nonprofit in which the donor gives a large amount of money in exchange for the nonprofit’s promise to pay the donor a fixed annual income for life, or some other mutually agreed-upon period of time.

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The Ultimate Google Ad Grant Eligibility Checklist

Twenti

This way, Google knows that the $10,000 worth of advertising credit is going to an organisation whose website can really benefit from the expanded audience – what use is a huge boost in viewership if the website they’re viewing is convoluted and hard to use? by Angharad Miller.

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Get More from Your Donor Database

Getting Attention

One of the best ways to jump start adoption among colleagues who don’t view the database as their responsibility is to focus on what’s in it for them. Welcome to guest blogger, James Porter.

The Girl Effect

Public Sector Marketing 2.0

Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about.

Semantic confusion surrounding modern marketing

Public Sector Marketing 2.0

Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about.

Inclusive Conversations: Confrontation versus Conversations

Kivi's Nonprofit Communications Blog

Am I willing to see things from their point of view?”. “Am On the one hand, protecting yourself as you are initiating Inclusive Conversations and having a safe exchange is valuable (everyone isn’t seesaw worthy).

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Supporters will benefit from contextualized experiences (digitally and otherwise), in exchange for giving up personal data.” Start to tear down the age-old barrier between program and marketing/fundraising efforts (and views of the people you want to engage or engage more).

Email Reporting 101: How to Use Your Reports to Improve Your Results

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Your open rate tells you how many people saw your email in their inbox, clicked to open, and viewed your message. There''s also a chance that the contact gave a false email address, which can be the case if you''re offering something online in exchange for an email.

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Massive geographical and cultural differences in online sharing

Public Sector Marketing 2.0

Collectivism (its opposite): represents a preference for a tightly-knit framework in society in which individuals can expect their relatives or members of a particular in-group to look after them in exchange for unquestioning loyalty.

Co-creating the Social Marketing Discipline and Brand

Social Marketing and Social Change

You might want to download the slides before viewing the video as the camera does not pan to the screens. As I look forward with social marketing, I bring a set of experiences over the past few years that color my view. Focus on creating exchanges with people and stakeholders.

How Social Marketing Can Improve the Effectiveness of Social Entrepreneurs

Social Marketing and Social Change

They don''t necessarily have a larger view of using marketing to influence behaviors that benefit individuals and communities for the greater social good. Creating an attractive and motivating exchange with the target audience?

#Marketing: Netflix Blows Its Public Goodwill In Announcing Price Increases

Non Profit Marketing 360

As I wanted to emphasize before, I am not a subscriber (though I might still do so), and we wanted to view the issue as a marketing and social-media concern that can provide insight into issues your organization might need to face. From SocialMediaToday.com - Too good to pass up.

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Video Making for Fun and For (Non)Profits

Kivi's Nonprofit Communications Blog

The result was a campaign that gained a good deal of positive feedback, created buzz along with 100,000 YouTube views (and growing), didn’t break the bank and assisted the organization to meet and exceed its business objectives in the fourth quarter. Sean King.

Newsletter: How Much Do Partnership Pros Make in 2019? [INFOGRAPHIC] ; Why Your Nonprofit Needs an Audience Strategist ; Newman’s Own Wants More Companies to Follow Profits-to-Charity Model

Selfish Giving

With my focus on audience-building for corporate partnership success, I view the former as gasoline and the latter as a match! You can read the full exchange here.

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Supporters will benefit from contextualized experiences (digitally and otherwise), in exchange for giving up personal data.” Start to tear down the age-old barrier between program and marketing/fundraising efforts (and views of the people you want to engage or engage more).

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Service-Dominant Logic and Social Marketing

Social Marketing and Social Change

The shift in marketing activities from one-off, transactions or exchanges to dynamic and tailored interactions aimed at building relationships and retaining customers across many different marketing domains (e.g., The fundamental assertion of S-D Logic is that all exchanges are service-based. Since the early years of social marketing, many people have struggled with how to apply the logic of economic exchanges to social marketing ones - usually without much success.

Looking for Major Donors? Build Better Bridges With These Financial Tools

Fundraising 123

You''ll position yourself well with an affluent donor by viewing your nonprofit as one piece of a plan—but not the only piece. Charitable remainder trust: This trust allows donors to contribute securities, real estate, and other assets in exchange for a lifetime income stream. Nonprofits stand to build better bridges to affluent donors—leading to valuable long-term philanthropic partnerships—if they understand the various tools used by wealth advisors in charitable giving.

Friends Listen to Friends: How to Engage Millennials, Gen Z on Instagram [SPONSORED]

Selfish Giving

Our platform connects brands with college organizations, whose members promote businesses on their personal Instagram account in exchange for donations to a nonprofit of their choice. “People influence people.

Dear WhatsApp

Public Sector Marketing 2.0

“What’s App is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp is headquartered in Mountain View, California and was founded in 2009 by ex-Yahoo Inc.

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3 Tips to Engaging Potential Donors

Fundraising 123

Create a benefit exchange. View the full issue here and subscribe here to have tips delivered directly to your inbox every week! Too often nonprofits take the time crafting a new-fangled way of saying "donate now," and not enough time polishing the context. Here are a few quick tips for building a bridge and engaging with a potential donor before making "the ask": Make it about them - not about you.

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Applying Service-Dominant Logic to Social Marketing Programs

Social Marketing and Social Change

That is, the notion that we conduct research to unearth the ‘benefit’ that will compel people to exchange with us is misguided; we cannot presume to be the final arbiters of ‘value’ – the user must create or find that value as they engage with the behavior, product or service we are offering. This feedback, or exchange, can suggest how we might refine, augment or change our initial offering.

Thank You Wayne Hurlbert

Diva Marketing Blog

However, can you build a "real" relationship when a significant part of your exchanges are on the social web in blog comments, tweets, Facebook posts? Several times he graciously shared his views with me to include in Diva Marketing. My mind is still a jumble of thoughts.

Social media definitions, categories, and top tools of 2016

Public Sector Marketing 2.0

Social Media is defined on Wikipedia as “ computer-mediated tools that allow people or companies to create, share, or exchange information, career interests, ideas, and pictures/videos in virtual communities and networks. ” News networks: Social networks where users share external links to news items and also vote on the different links to choose the most popular ones and display them for public viewing.

Social Objects: Sharing Devices of Object-Centered Sociality

Social Marketing and Social Change

The value of a social object is that they are transactional – they facilitate exchanges among people who encounter them. The most important asset you can have in a social media marketing program is something worth talking about - not a “message” to listen to, read or watch.

How to Hire a Graphic Designer or Design Firm Part 1: Where to Look

Kivi's Nonprofit Communications Blog

One of my favorites is The Progressive Exchange , a helpful online community with over 8,000 members, whose goal is to “aid the online efforts of progressive causes, campaigns, and organizations”. Julia Reich.

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Here’s some happy research: Gratitude’s great ripple effect

Nonprofit Marketing Blog

” Researchers have in the past have chalked upstream reciprocity up to an evolutionary process because of its potential to deepen the exchange of resources. The bottom line in my view? Photo courtesy of Big Stock Photo.

Influencer Marketing: Interview With Danica Kombol

Diva Marketing Blog

Danica Kombol graciously agreed to give us the scoop on what makes a successful influencer marketer program from the point of view of the brand/agency and the influencer. Diva Marketing : Let’s change direction and talk a little about influencer marketing from the influencer’s point of view.

Design Thinking, Social Marketing and Behavior Change

Social Marketing and Social Change

I think it’s time for more design thinkers and social marketers to get to know each other and work more together, exchange ideas and bring innovation to wicked problems that desperately need our collective attention. Introduction To Behavioral Design View more presentations from Craig Lefebvre. Design thinking has been taking over the conversation about innovation in business, marketing and yes, design.

Social Marketing: A Six Volume Series

Social Marketing and Social Change

I do not claim to be exhaustive in this curating, but have tried to be illustrative of many different points of view and experiences.

Great presentation on the emerging philanthropic web by Christine Egger of Social Actions

Giving in a Digital World

You can see Christine’s Convention presentation above – or even better view it on Slideshare here complete with full notes to help explain the finer intricacies of “Designing and aligning for the emerging philanthropic web&#.

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#SocialNetworks: Is Google+ Ready For Nonprofit Big Time? (Part 2)

Non Profit Marketing 360

Click on the following link for an informative exchange between Beth Kanter and Allison Fine of The Chronicle of Philanthropy that highlights the cautious optimism for the nonprofit world: Beth Kanter and Allison Fine discuss Google+. Click here to view the embedded video. Let us begin by respectfully noting the tenth anniversary of the attacks in New York City, on the Pentagon, and on the thwarted attack in Shanksville PA on September 11th.

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Macromarketing and Social Change

Social Marketing and Social Change

In contrast to the micro, or individual, view of social marketing, the macromarketing view provides a substantive base for moving social marketing to a new level of relevance for social change. Integrating social and biologic factors in health research: A systems view. "Most social marketing programs occur within a micromarketing environment.

Cause Marketing in Your Grocer's Aisles

Cause Related Marketing

Typically the way these promotions work is that Kroger requires some kind of fee and in exchange the vendor gets preferred placement in the store. A recent trip to the grocery store turned into an opportunity to scope out some packaged goods cause marketing.

Development of a Global Social Marketing Community

Social Marketing and Social Change

You can view the presentation for a global social marketing network that includes background and rationale, features and benefits of the site, and screen shots from the existing rareplanet site.

Social Media Idea Management: An intellectual capital hustle?

Diva Marketing Blog

Is it the way they view their role in the "conversation" of social media? Like any person-to-person exchange it's rarely structured. Maybe even to engage in real exchanges. Imagine this scene - You've invited me to your home to discuss my ideas that may help you. fill in the blank. do your job better/make a better product/write a job description, etc. You also invite lots of other people. We find our way to your house.

Bridging the New Media Culture Chasm: Can Elephants Dance?

Social Marketing and Social Change

Testing of this message, or any others intended to be viewed online, needs to be done with the people who will see the message – not ‘mothers,’ but mothers who are online and likely to come across it.