The Fundraising Coach: Nonprofit Blog Exchange Round #10

A Small Change

I am participating today in an annual tradition called the Nonprofit Blog Exchange , an event where nonprofit and philanthropy bloggers write about another blog. From his blog you can receive his regular weekly posts, connect to his podcast, or get his book with tips and tools for success. The Fundraising Coach is a great blog, easy to read with insightful tips.

10 Time Management Tips for Nonprofit Communicators

ImpactMax

You may not be able to incorporate every tip I’ve described below, but even using a few of them can have an impact. I’ve aimed these tips at communications managers, but any communication staff member could find them useful.). Tip #1: Don’t overload your plate.

9 Tips to Help You Start and Maintain a Major or Legacy Giving Conversation

iMarketSmart

” Remember, the “ask” is much easier when the donor is comfortable and sees that their exchange of money will provide them with some type of value. The post 9 Tips to Help You Start and Maintain a Major or Legacy Giving Conversation appeared first on MarketSmart, LLC |. Before you can even get to ‘the ask’ you’ve got to start and maintain a conversation. Here are some pointers to do just that: Don’t show up and throw up. Right?

Connect with Current Events for Nonprofit Marketing Success — Earth Day 2010

Getting Attention

Here are just a few of the many strong models of nonprofit marketing campaigns around Earth Day 2010 (via my colleagues active on the Progressive Exchange list serv. Tags: Campaign Marketing Models & Tips Media Relations and Press be part of the solution e-newsletter e-update earth day Getting Attention green for life Macy's media relations Nonprofit Communications nonprofit marketing PETA progressive exchange Sierra Club

3 Tips to Engaging Potential Donors

Fundraising 123

Here are a few quick tips for building a bridge and engaging with a potential donor before making "the ask": Make it about them - not about you. Create a benefit exchange. This last tip speaks to the heart of the matter: You need to speak directly to your potential donors and let them know that you understand who they are (or at least that you know something about them).

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Calling Out a Faux Cause Marketing Pinkwasher

Cause Related Marketing

Given that, the only satisfaction in cases like this comes from calling out pinkwashers like the Bradford Exchange. Tip of the Hat to Kate B. Komen for the Cure Pinkwashing FSI Faux Cause Marketing Ads Canadian Breast Cancer Foundation Bradford Exchange Android Google Apple

What is 3-to-1 Major Gift Fundraising?

iMarketSmart

Let’s face it, your supporters want something in exchange for their cash. Fundraising Major Giving charitable giving tips charity blog donor cultivation fundraisimng tips fundraising cultivation major gift fundraising relationship fundraising

Your donors want to find meaning in their lives. But are you helping them?

iMarketSmart

I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. Sick of my rants yet?

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The Rule of 7 vs. 3-to-1 fundraising

iMarketSmart

3-to-1 fundraising recognizes that your supporters want something in exchange for their cash. Jerold Panas’ classic fundraising book Mega Gifts published in 1984 includes a story about a zoo’s board member named Mary G. Roebling.

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What Fundraisers Can Learn From Restaurants and Waiters

iMarketSmart

Reciprocity (in exchange for something of value – service). But what else can we learn from the tips we give (unrestricted spending that is certainly not required) to restaurant waiters? “People also tipped more, the more favorably they evaluated their service.”

Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

And, an exchange of money only happens when a proper exchange of value exists. No one likes getting cold calls and you probably don’t like making them.

Work 205

What’s the Difference Between Buying and Giving

iMarketSmart

Both are financial transactions involving an exchange of money in return for something of value. Let’s consider what happens when you give a waiter money (a tip) in exchange for service compared with giving money to a homeless person.

Automated Cultivation vs. “Moves Management”

iMarketSmart

Nonprofits that leverage technology to automate the tedious, time-consuming, inefficient, and expensive cultivation process help their Gift Officers spend more time with the most highly qualified prospects who want to have a deeper relationship and are ready to meet to exchange money for value.

2 marketing Jedi Masters tell us why fundraising IS marketing/selling

iMarketSmart

Fundraisers inspire transactions involving an exchange of money in return for something of value. What matters is that a fair exchange of value took place. And, when an exchange for money takes place, like it or not, that is, in fact, marketing or selling.

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Promises were made to me in exchange for my money, but the promises were not kept. No one likes to hear complaints. . But when you work for a nonprofit or a private sector business, you need to welcome complaints. Here’s why: Donor complaints are opportunities in disguise.

Ideas 199

Do major gift and planned gift staff need “sales managers”?

iMarketSmart

Any exchange of money occurs because a person sees value in giving away their hard-earned cash. Fundraising Major Giving Planned Giving strategy accountability best practices for fundraising charity blog cultivation for major gifts cultivation for planned giving fundraising tips Lead Generation major gift marketing sales managersSales managers? But we don’t sell anything! Actually, you do! You’re selling value.

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Why reciprocity must be an essential tool in your fundraising toolbox

iMarketSmart

Here’s why: The law of reciprocity (that everyone on earth obeys) usually leads to unfair exchanges.

Tools 130

I must sound like a broken record but here’s more nonprofit data that will inspire you to focus more on major donors

iMarketSmart

Remember that an exchange of money will only occur if your value proposition is fair and makes your donors feel good. The left-leaning Institute for Policy Studies crunched the data from Giving USA Foundation’s annual philanthropic survey to figure out who was giving what.

A challenge for the fundraisers of the world…

iMarketSmart

You can help facilitate the exchange of money for value. Fundraising best fundraising tactics charity blog cultivation for major gifts cultivation for planned giving donor cultivation fundraising goals fundraising objectives examples fundraising strategies pdf fundraising strategy plan fundraising strategy sample fundraising tips most effective fundraising strategies nonprofit fundraising strategy template Philanthropy StrategyFundraisers have more competitors now than ever before.

How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

Follow these tips to see your nonprofit video spread like wildfire! Social media is a value exchange. You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels.

Connect with Current Events for Nonprofit Marketing Success -- Earth Day 2010

Getting Attention

Here are just a few of the many strong models of nonprofit marketing campaigns around Earth Day 2010 (via my colleagues on the Progressive Exchange): The Media & Policy Center's " Growing Greener Schools " will air on PBS throughout Earth Day week (check local listings). Tags: Campaign Marketing Models & Tips Media Relations and Press

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What Fundraisers Can Learn From Restaurants and Waiters

iMarketSmart

Reciprocity (in exchange for something of value – service). But what else can we learn from the tips we give (unrestricted spending that is certainly not required) to restaurant waiters? “People also tipped more, the more favorably they evaluated their service.”

Top 10 Sources: Nonprofit Communications Jobs

Getting Attention

Progressive Exchange : Join this no-charge email list to access jobs in online marketing and fundraising for progressive causes. P.S. Get more nonprofit marketing tools , templates, case studies & tips delivered right to your inbox!

Jobs 167

Nonprofit Blog Carnival: Handling Objections

A Small Change

Barb Maduell has some great tips for how to L.I.S.T.E.N. Submit your post to the July Nonprofit Blog Carnival, hosted by Britt Bravo, focusing on your best time management tips. I am hosting this month’s Nonprofit Blog Carnival featuring common objections.

Fantastic Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Communications Coordinator , Massachusetts Adoption Resource Exchange (Boston, MA). Register here for jobs + nonprofit marketing templates, tools & tips— Getting Attention blog & e-news. Please post your open nonprofit marketing positions here. Associate Video Producer , Marketing Graphic Designer, Online Campaign Strategist , Online Campaign Strategist-Latin America , Public Relations Specialist-Bilingual and Web Designer, The Human Society (Gaithersburg, MD).

Jobs 159

Priority 2014: Recommit to Your Privacy Policy

Getting Attention

has expanded greatly in breadth and depth since he first shared his name and email address seven years ago to subscribe to your twice-monthly tips on healthy eating.

Trust 218

Integrating Social Data into Decision Making (5 Free Tools)

Public Sector Marketing 2.0

Example: If you find out that the #volunteer hashtag has very few specialized users, it could be a good opportunity to consistently tweet a daily volunteering related tip to the #volunteer hashtag to extend reach. their data in exchange for a service).

Tools 252

Get More from Your Donor Database

Getting Attention

That’s why I’ll be blogging lots of tips, tools and case studies on building out and using your database(s) to improve your supporter’s experience in 2014—via segmentation, serving customization content and personalization. Welcome to guest blogger, James Porter.

5 Warning Signs Your Nonprofit Website Stinks

Wild Woman Fundraising

I’ve searched and searched for nonprofits that are offering something compelling in exchange for signing up for their email list, and I’ve yet to find a nonprofit that offers something unique and interesting- even the big ones! Any other tips for bad nonprofit websites?

Reactivate Your Email List (Case Study)

Getting Attention

Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here. P.S. Get more nonprofit marketing tools, templates, case studies & tips delivered right to your in-box! Since 1996, Karla Capers has been working for advocacy organizations, figuring out ways to use the internet to raise visibility for progressive issues, engage people in campaigns, and try to make the world a better place.

How to Spot & Gather Strong Stories

Getting Attention

Tell me about a long-term donor you had a great conversation or email exchange with this week. P.S. Get more nonprofit marketing tools , templates, case studies, & tips delivered right to your inbox! When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage.

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Please Vote—Communications Sessions #14NTC (NTEN Conference)

Getting Attention

This is your chance to hang out, talk shop, exchange ideas and swap notes about top-of-your-list sessions. Come prepared to share your tips and learn some new approaches and tools that will help you stay productive and sane in the ever-changing world of nonprofit communications. Learn tricks and tips for creating and distributing magnetic content that will draw (and keep close) the folks you want to give, participate and register.

How to Create Your 2019 Digital Content Strategy

J Campbell Social Marketing

Welcome to the fifth episode of Nonprofit Social Media Nerds , where we discuss and demo social media tools, tech, tips, and tricks. Social media is a value exchange.

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Supporters will benefit from contextualized experiences (digitally and otherwise), in exchange for giving up personal data.” P.S. Get more nonprofit engagement tools , tips, templates & case studies delivered to your inbox! Flickr: Robyn Anderson.

Inclusive Conversations: Are Your Communications Making FRIENDS or FOES with People of Color?

Kivi's Nonprofit Communications Blog

Here are five tips to help you get started: 1) Invest in Training & Education. The Denver Community Foundations said it best: Charitable giving is an exchange of values in which a donor essentially says: “I value the mission of your organization, therefore, I give you my money.

How to Spot & Gather Strong Stories

Getting Attention

Tell me about a long-term donor you had a great conversation or email exchange with this week. P.S. Get more nonprofit marketing tools , templates, case studies, & tips delivered right to your inbox! When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage.

Spot 102

How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

I couldn’t find a place for a genuine exchange or interaction on its website. Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the strategies in sync? Where do they diverge?

NPR 161

In it For the Long Haul

Ann Green

Here are some helpful tips from Bloomerang. Perhaps you have purchased or exchanged donors lists with other organizations and that was successful (or maybe not), but again you’ll have better luck with people who already know you.

This ONE Thing Transforms Your Marketing & Fundraising

Getting Attention

Supporters will benefit from contextualized experiences (digitally and otherwise), in exchange for giving up personal data.” P.S. Get more nonprofit engagement tools , tips, templates & case studies delivered to your inbox! Flickr: Robyn Anderson.

Blasts 132

25 Social Engagement Ideas

Diva Marketing Blog

Tip of the month card tease (e.g. Thank people who have taken the time to contribute to the exchange. What is your hot tip on how to socially engage with your customers and prospects Engagement : E motional involvement or commitment Merriam-Webster.

Ideas 96

Event Fund raising Theme: Dancing with the Stars

The Biddery Blog

We have another fund raiser theme tip! Ask local dance schools to work with you, perhaps exchanging their help for advertising. Need help with another theme idea? Have a dance off at your event or ask local adult dance groups to participate and get the party started! If you have a charity dance off, get your guests ready with dance instructor recommendations or schedule classes with a teacher.

Looking for Major Donors? Build Better Bridges With These Financial Tools

Fundraising 123

Here are the steps and tools I use when working with clients in their philanthropy and my tips on how nonprofits can help both themselves and their potential donors at each stage. Charitable remainder trust: This trust allows donors to contribute securities, real estate, and other assets in exchange for a lifetime income stream.

Poker Night… For the Ladies – Fund Raising Ideas for Charities

The Biddery Blog

They might be able to provide cards, chips and tables and in exchange offer them free advertising with your group. Prepare your guests beforehand with simple tips on playing poker. If you have a strong female base, think about a poker night (or luncheon) for the ladies!

Ideas 52