We have a free transparency program called the Guidestar Exchange , and so far there are over 50,000 nonprofit participants. I would love to talk about the GuideStar Exchange. It’s at Guidestar.org/exchange and it’s completely free. Lindsay J.K. Nichols. MORE
Communications Coordinator , Massachusetts Adoption Resource Exchange (Boston, MA). Please post your open nonprofit marketing positions here. Associate Video Producer , Marketing Graphic Designer, Online Campaign Strategist , Online Campaign Strategist-Latin America , Public Relations Specialist-Bilingual and Web Designer, The Human Society (Gaithersburg, MD). Associate Director of Digital Communications , Boston Children’s Hospital Trust (Boston, MA). MORE
The watchdog Charity Navigator is changing its rating rules to penalize nonprofits who fail to provide an ‘opt-in’ process for the rental or exchange of their donors’ names. MORE
I couldn’t find a place for a genuine exchange or interaction on its website. Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the strategies in sync? Where do they diverge? MORE
Both are financial transactions involving an exchange of money in return for something of value. Let’s consider what happens when you give a waiter money (a tip) in exchange for service compared with giving money to a homeless person. MORE
This is how essential she finds her Pass: I’ve been with Nonprofit Marketing Guide a long time, a REALLY long time, and I’m still learning from the webinars, Facebook Group exchanges, and in-person gatherings like the Nonprofit Technology Conference. Little black dresses and pumps. MORE
Here are just a few of the many strong models of nonprofit marketing campaigns around Earth Day 2010 (via my colleagues active on the Progressive Exchange list serv. Tags: Campaign Marketing Models & Tips Media Relations and Press be part of the solution e-newsletter e-update earth day Getting Attention green for life Macy's media relations Nonprofit Communications nonprofit marketing PETA progressive exchange Sierra Club MORE
and that allow the creation and exchange of user-generated content. Social Media [verb] : People having conversations, building relationships and exchanging content online; digital word of mouth and social capital building. Once in a while I like to go back to the basics. A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement. MORE
Online Communications Specialist The Resource Exchange (Colorado Springs, CO). Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications and Communications Assistant Demos (New York, NY). Chief Strategy and Communications Officer Bay.org. MORE
Gift Exchange/Reciprocity. What it is: A gift exchange happens when people feel obligated to repay gifts or return a favor, even if they know the gifts are intended to get them to take action. A gift exchange doesn’t need to be expensive, it just needs to be sincere. Last month I had the chance to listen to Professor Judd Kessler of the Wharton School during the Ruffalo Noel Levitz Annual Fundraising Conference in Minneapolis. MORE
I think donors want value in exchange for their money. . In Abila’s new donor engagement report , the first question they asked donors was, “What matters most to you?” ” Problem is… the answers they allowed were not all that great. MORE
Give her an opportunity to exchange her story with you. Do this… exchange stories… and you’ll put yourself in the position to generate more major and planned gifts. MORE
The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance. MORE
Reciprocity (in exchange for something of value – service). People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. Social conformity (simply because it’s something you are supposed to do). MORE
You do that by providing a benefit exchange - a reward for taking action. A strong benefit exchange delivers immediately and reflects people’s values. As my favorite economist says, it’s all about incentives. MORE
Here’s the challenge—faced by all of you, I bet (me too)—this approach addresses: 1) Our relationship with the folks on our lists is a clear, although implicit, exchange. 2) They give us permission to email them in exchange for respect, and targeted content they value. MORE
Given that, the only satisfaction in cases like this comes from calling out pinkwashers like the Bradford Exchange. Komen for the Cure Pinkwashing FSI Faux Cause Marketing Ads Canadian Breast Cancer Foundation Bradford Exchange Android Google Apple MORE
The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance. MORE
Often, as a source and I would exchange informal chitchat and discuss next steps, the source — feeling more relaxed — would offer some interesting perspectives or anecdotes that added to the story I was pursuing or gave me an idea for another piece. MORE
Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here. Since 1996, Karla Capers has been working for advocacy organizations, figuring out ways to use the internet to raise visibility for progressive issues, engage people in campaigns, and try to make the world a better place. MORE
I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it. MORE
Are you in a tug of war with program colleagues for control of your communications? Raise your hand if you’ve run up against any of these challenges: Your colleague on the program side makes an outrageous communications demand based on a consumer marketing model. MORE
Believers are certain that somewhere out there, if only they can find the right data overlays, if only they employ the right predictive acquisition models, or if only they can hit on the right exchange lists, there’s an enormous reservoir of new donors that will flow their way. The most fundamental flaw in the conventional fundraising belief system is this: “Donors are born, not made.” MORE
Progressive Exchange : Join this no-charge email list to access jobs in online marketing and fundraising for progressive causes. There are so many compelling job opportunities for us nonprofit communicators. MORE
Copy Writer and Content Coordinator , Equal Exchange (West Bridgewater, CT). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. MORE
I want to tell you about an incredible resource that I discovered a few months ago-- The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. And, as soon as you read this post, I urge you to join me there. It's free and will help you the first time you use it. I guarantee it. easy-to-use email list serv or web-based community) for folks doing online organizing, advocacy, marketing and fundraising "on behalf of the public interest." MORE
Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. MORE
If you’re familiar with marketing, you know the principle of a benefit exchange: a reward offered in return for taking an action. A benefit exchange answers the question: What’s in it for me? Benefit exchanges are useful for all kinds of situations. But we often get the benefit exchange wrong. So here’s a mini-marketing refresh on strengthening the reward part of your benefit exchange. MORE
Ogilvy PR recently launched their Social Marketing ExChange as well (and started an office in Atlanta–as did AED…). You may have noticed a fun new badge on the bottom right of SocialButterfly. MORE
Remember that an exchange of money will only occur if your value proposition is fair and makes your donors feel good. The left-leaning Institute for Policy Studies crunched the data from Giving USA Foundation’s annual philanthropic survey to figure out who was giving what. MORE
[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. How do I get started? Please add me to your GoogleGroup.Thanks,JackHi Jack:To really answer your question I’d need to. MORE
He invests his data with your organization in exchange for a relevant, connected and engaging experience (like that thank you email). MORE
Fundraisers inspire transactions involving an exchange of money in return for something of value. What matters is that a fair exchange of value took place. And, when an exchange for money takes place, like it or not, that is, in fact, marketing or selling. MORE
Allowing more engagement and involvement by exchanging stories with prospects. The problem with too many fundraising initiatives is that they tend to tell stories without opportunities for real donor exchange and engagement. It’s exchanging them. I get it! I get it! MORE
Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “3-to-1 Major Gift Fundraising.” MORE
Make the leap from an exchange of words to an authentic relationship. In The Generosity Network , authors Jennifer McCrea and Jeffrey C. Walker stress that “[t]rue generosity is rooted in relatedness”. MORE
I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. Sick of my rants yet? MORE
Does your office do a gift exchange this time of year? Happy Friday, friends! Will you join me for some Mixed Links… If you are interested in our training webinars, check out our yearly Annual All-Access Pass Sale going on now. MORE
Promises were made to me in exchange for my money, but the promises were not kept. No one likes to hear complaints. . But when you work for a nonprofit or a private sector business, you need to welcome complaints. Here’s why: Donor complaints are opportunities in disguise. MORE
I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it. MORE
I am participating today in an annual tradition called the Nonprofit Blog Exchange , an event where nonprofit and philanthropy bloggers write about another blog. This year I am writing about Marc Pitman’s The Fundraising Coach. Marc is a reputable expert and thought leader in the fundraising community. From his blog you can receive his regular weekly posts, connect to his podcast, or get his book with tips and tools for success. He writes about everything from SEO to Generating Leads. MORE
You see this a lot on retail websites where they promise a coupon in exchange for your email address. Guest blogger Yesenia Sotelo founded Smart Cause Digital where she builds and grows smart websites. Email is dead. No one reads their email anymore.”. You might have heard this before and you might hear it again—but not from me! Email is one of the most powerful tools available. MORE
Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization. Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization. MORE
Exchange Related Topics Wild Woman Fundraising
JULY 17, 2014
We have a free transparency program called the Guidestar Exchange , and so far there are over 50,000 nonprofit participants. I would love to talk about the GuideStar Exchange. It’s at Guidestar.org/exchange and it’s completely free. Lindsay J.K. Nichols.
Cause Related Marketing
JULY 26, 2011
Given that, the only satisfaction in cases like this comes from calling out pinkwashers like the Bradford Exchange. Komen for the Cure Pinkwashing FSI Faux Cause Marketing Ads Canadian Breast Cancer Foundation Bradford Exchange Android Google Apple
Getting Attention
MARCH 18, 2010
I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it.
Getting Attention
MARCH 18, 2010
I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it.
Non Profit Marketing 360
OCTOBER 14, 2011
The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance.
Getting Attention
MARCH 18, 2010
I want to tell you about an incredible resource that I discovered a few months ago-- The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. And, as soon as you read this post, I urge you to join me there. It's free and will help you the first time you use it. I guarantee it. easy-to-use email list serv or web-based community) for folks doing online organizing, advocacy, marketing and fundraising "on behalf of the public interest."
iMarketSmart
FEBRUARY 10, 2014
Both are financial transactions involving an exchange of money in return for something of value. Let’s consider what happens when you give a waiter money (a tip) in exchange for service compared with giving money to a homeless person.
Getting Attention
SEPTEMBER 11, 2013
Here’s the challenge—faced by all of you, I bet (me too)—this approach addresses: 1) Our relationship with the folks on our lists is a clear, although implicit, exchange. 2) They give us permission to email them in exchange for respect, and targeted content they value.
Getting Attention
DECEMBER 1, 2014
Online Communications Specialist The Resource Exchange (Colorado Springs, CO). Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications and Communications Assistant Demos (New York, NY). Chief Strategy and Communications Officer Bay.org.
iMarketSmart
FEBRUARY 8, 2017
I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. Sick of my rants yet?
Getting Attention
APRIL 13, 2016
Progressive Exchange : Join this no-charge email list to access jobs in online marketing and fundraising for progressive causes. There are so many compelling job opportunities for us nonprofit communicators.
iMarketSmart
FEBRUARY 3, 2017
Reciprocity (in exchange for something of value – service). People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. Social conformity (simply because it’s something you are supposed to do).
Public Sector Marketing 2.0
MAY 2, 2012
and that allow the creation and exchange of user-generated content. Social Media [verb] : People having conversations, building relationships and exchanging content online; digital word of mouth and social capital building. Once in a while I like to go back to the basics. A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement.
SocialButterfly
AUGUST 11, 2010
Ogilvy PR recently launched their Social Marketing ExChange as well (and started an office in Atlanta–as did AED…). You may have noticed a fun new badge on the bottom right of SocialButterfly.
Kivi's Nonprofit Communications Blog
DECEMBER 6, 2016
This is how essential she finds her Pass: I’ve been with Nonprofit Marketing Guide a long time, a REALLY long time, and I’m still learning from the webinars, Facebook Group exchanges, and in-person gatherings like the Nonprofit Technology Conference. Little black dresses and pumps.
Getting Attention
JUNE 2, 2014
Communications Coordinator , Massachusetts Adoption Resource Exchange (Boston, MA). Please post your open nonprofit marketing positions here. Associate Video Producer , Marketing Graphic Designer, Online Campaign Strategist , Online Campaign Strategist-Latin America , Public Relations Specialist-Bilingual and Web Designer, The Human Society (Gaithersburg, MD). Associate Director of Digital Communications , Boston Children’s Hospital Trust (Boston, MA).
iMarketSmart
JANUARY 20, 2016
Fundraisers inspire transactions involving an exchange of money in return for something of value. What matters is that a fair exchange of value took place. And, when an exchange for money takes place, like it or not, that is, in fact, marketing or selling.
Kivi's Nonprofit Communications Blog
DECEMBER 16, 2016
Does your office do a gift exchange this time of year? Happy Friday, friends! Will you join me for some Mixed Links… If you are interested in our training webinars, check out our yearly Annual All-Access Pass Sale going on now.
iMarketSmart
JUNE 19, 2015
I think donors want value in exchange for their money. . In Abila’s new donor engagement report , the first question they asked donors was, “What matters most to you?” ” Problem is… the answers they allowed were not all that great.
Nonprofit Marketing Blog
APRIL 9, 2013
If you’re familiar with marketing, you know the principle of a benefit exchange: a reward offered in return for taking an action. A benefit exchange answers the question: What’s in it for me? Benefit exchanges are useful for all kinds of situations. But we often get the benefit exchange wrong. So here’s a mini-marketing refresh on strengthening the reward part of your benefit exchange.
Getting Attention
DECEMBER 2, 2013
Copy Writer and Content Coordinator , Equal Exchange (West Bridgewater, CT). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities.
Kivi's Nonprofit Communications Blog
MAY 24, 2017
Often, as a source and I would exchange informal chitchat and discuss next steps, the source — feeling more relaxed — would offer some interesting perspectives or anecdotes that added to the story I was pursuing or gave me an idea for another piece.
iMarketSmart
DECEMBER 10, 2014
Give her an opportunity to exchange her story with you. Do this… exchange stories… and you’ll put yourself in the position to generate more major and planned gifts.
Nonprofit Marketing Blog
DECEMBER 6, 2012
You do that by providing a benefit exchange - a reward for taking action. A strong benefit exchange delivers immediately and reflects people’s values. As my favorite economist says, it’s all about incentives.
Getting Attention
APRIL 21, 2010
Here are just a few of the many strong models of nonprofit marketing campaigns around Earth Day 2010 (via my colleagues active on the Progressive Exchange list serv. Tags: Campaign Marketing Models & Tips Media Relations and Press be part of the solution e-newsletter e-update earth day Getting Attention green for life Macy's media relations Nonprofit Communications nonprofit marketing PETA progressive exchange Sierra Club
Cause Related Marketing
FEBRUARY 12, 2008
[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. How do I get started? Please add me to your GoogleGroup.Thanks,JackHi Jack:To really answer your question I’d need to.
iMarketSmart
FEBRUARY 5, 2014
Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “3-to-1 Major Gift Fundraising.”
Getting Attention
APRIL 10, 2014
You see this a lot on retail websites where they promise a coupon in exchange for your email address. Guest blogger Yesenia Sotelo founded Smart Cause Digital where she builds and grows smart websites. Email is dead. No one reads their email anymore.”. You might have heard this before and you might hear it again—but not from me! Email is one of the most powerful tools available.
Nonprofit Marketing Blog
SEPTEMBER 26, 2013
Make the leap from an exchange of words to an authentic relationship. In The Generosity Network , authors Jennifer McCrea and Jeffrey C. Walker stress that “[t]rue generosity is rooted in relatedness”.
The Agitator
FEBRUARY 17, 2015
The watchdog Charity Navigator is changing its rating rules to penalize nonprofits who fail to provide an ‘opt-in’ process for the rental or exchange of their donors’ names.
iMarketSmart
JANUARY 20, 2017
Remember that an exchange of money will only occur if your value proposition is fair and makes your donors feel good. The left-leaning Institute for Policy Studies crunched the data from Giving USA Foundation’s annual philanthropic survey to figure out who was giving what.
Getting Attention
JANUARY 8, 2014
He invests his data with your organization in exchange for a relevant, connected and engaging experience (like that thank you email).
Getting Attention
NOVEMBER 20, 2013
Are you in a tug of war with program colleagues for control of your communications? Raise your hand if you’ve run up against any of these challenges: Your colleague on the program side makes an outrageous communications demand based on a consumer marketing model.
Kivi's Nonprofit Communications Blog
JULY 20, 2016
I couldn’t find a place for a genuine exchange or interaction on its website. Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the strategies in sync? Where do they diverge?
EveryAction
OCTOBER 5, 2016
Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization. Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization.
Nonprofit Marketing Blog
AUGUST 26, 2015
Gift Exchange/Reciprocity. What it is: A gift exchange happens when people feel obligated to repay gifts or return a favor, even if they know the gifts are intended to get them to take action. A gift exchange doesn’t need to be expensive, it just needs to be sincere. Last month I had the chance to listen to Professor Judd Kessler of the Wharton School during the Ruffalo Noel Levitz Annual Fundraising Conference in Minneapolis.
iMarketSmart
OCTOBER 26, 2016
Promises were made to me in exchange for my money, but the promises were not kept. No one likes to hear complaints. . But when you work for a nonprofit or a private sector business, you need to welcome complaints. Here’s why: Donor complaints are opportunities in disguise.
The Agitator
SEPTEMBER 3, 2013
Believers are certain that somewhere out there, if only they can find the right data overlays, if only they employ the right predictive acquisition models, or if only they can hit on the right exchange lists, there’s an enormous reservoir of new donors that will flow their way. The most fundamental flaw in the conventional fundraising belief system is this: “Donors are born, not made.”
Getting Attention
JULY 16, 2014
Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here. Since 1996, Karla Capers has been working for advocacy organizations, figuring out ways to use the internet to raise visibility for progressive issues, engage people in campaigns, and try to make the world a better place.
Public Sector Marketing 2.0
NOVEMBER 15, 2010
Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about.
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