INDUSTRY INSIGHTS YOUR PEERS ARE READING
We have a free transparency program called the Guidestar Exchange , and so far there are over 50,000 nonprofit participants. I would love to talk about the GuideStar Exchange. It’s at Guidestar.org/exchange and it’s completely free. Lindsay J.K. Nichols. MORE
Yesterday I said that, in order to inspire a monetary exchange (for profit or nonprofit), you must provide value to others. They want offers that provide fair value exchanges for dollars — not to be treated like ATM machines (by fundraisers who think that giving is different than buying). MORE
The watchdog Charity Navigator is changing its rating rules to penalize nonprofits who fail to provide an ‘opt-in’ process for the rental or exchange of their donors’ names. MORE
Join me for a free 6-week training on social media storytelling, specifically designed for the busy nonprofit! Summer isn’t over yet – there is still time to ramp up your social media storytelling skills! . What is Storytelling Summer School ? . MORE
It’s scary just how quickly Mark Zuckerberg’s vision of people exchanging “privacy for convenience&# is happening. This latest update is about to take that exchange to a whole new level. MORE
Facilitating an exchange of value (fundraising). Being disrespectful, interrupting & annoying supporters. Spray-n’-pray marketing. Show up n’ throw up presentations. Treating donors like ATM machines. Asking for money (begging). Counting numbers of new Legacy Society members. MORE
Both are financial transactions involving an exchange of money in return for something of value. Let’s consider what happens when you give a waiter money (a tip) in exchange for service compared with giving money to a homeless person. MORE
Here are just a few of the many strong models of nonprofit marketing campaigns around Earth Day 2010 (via my colleagues active on the Progressive Exchange list serv. Tags: Campaign Marketing Models & Tips Media Relations and Press be part of the solution e-newsletter e-update earth day Getting Attention green for life Macy's media relations Nonprofit Communications nonprofit marketing PETA progressive exchange Sierra Club MORE
and that allow the creation and exchange of user-generated content. Social Media [verb] : People having conversations, building relationships and exchanging content online; digital word of mouth and social capital building. Once in a while I like to go back to the basics. A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement. MORE
Social Capital 2019 is a content-rich, invitation-only conference bringing together the brightest nonprofit and corporate minds for a candid exchange on growing strategic partnerships. It's finally here! MORE
their data in exchange for a service). Having worked on numerous digital/social organizational strategies for the better part of the last decade, I find that I still occasionally run into organizational leaders that haven’t yet integrated social data into their decision making. MORE
Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “ 3-to-1 Major Gift Fundraising. MORE
I think donors want value in exchange for their money. . In Abila’s new donor engagement report , the first question they asked donors was, “What matters most to you?” ” Problem is… the answers they allowed were not all that great. MORE
Give her an opportunity to exchange her story with you. Do this… exchange stories… and you’ll put yourself in the position to generate more major and planned gifts. MORE
The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance. MORE
Here’s the challenge—faced by all of you, I bet (me too)—this approach addresses: 1) Our relationship with the folks on our lists is a clear, although implicit, exchange. 2) They give us permission to email them in exchange for respect, and targeted content they value. MORE
Social media is a value exchange. Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. We call it #MailbagMonday! Check back ever Monday inside the Group to see if I answer your question! . MORE
It’s all an exchange. In my last post, I described some of the benefits of combining the powerful one-two punch of great stories and social media. To capitalize on those benefits, what qualities do you need to be an effective storyteller for your nonprofit? MORE
Given that, the only satisfaction in cases like this comes from calling out pinkwashers like the Bradford Exchange. Komen for the Cure Pinkwashing FSI Faux Cause Marketing Ads Canadian Breast Cancer Foundation Bradford Exchange Android Google Apple MORE
The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance. MORE
Often, as a source and I would exchange informal chitchat and discuss next steps, the source — feeling more relaxed — would offer some interesting perspectives or anecdotes that added to the story I was pursuing or gave me an idea for another piece. MORE
I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it. MORE
Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. MORE
In doing so, SGMB provides a meeting point for media professionals to network with senior decision-makers in Sharjah and exchange valuable views on topical issues. MORE
Copy Writer and Content Coordinator , Equal Exchange (West Bridgewater, CT). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. MORE
I want to tell you about an incredible resource that I discovered a few months ago-- The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. And, as soon as you read this post, I urge you to join me there. It's free and will help you the first time you use it. I guarantee it. easy-to-use email list serv or web-based community) for folks doing online organizing, advocacy, marketing and fundraising "on behalf of the public interest." MORE
Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. MORE
They host workshops on mural painting, a hip hop academy, and an ambassador program where they send artists aboard to facilitate cultural exchange. Happy Halloween from all of us at EveryAction! Every year we celebrate by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and commemorate the start of end-of-year fundraising campaigns. So without further ado, here are some of this year's favorites. Drumroll please. MORE
A somewhat more complicated process, charitable gift annuities are contracts between a donor and a nonprofit in which the donor gives a large amount of money in exchange for the nonprofit’s promise to pay the donor a fixed annual income for life, or some other mutually agreed-upon period of time. MORE
An exchange of money from supporters to nonprofits only occurs when a clear value proposition is presented helping them justify the expense. Too many nonprofits fail to inspire people to give because they don’t understand value. MORE
International Media and Business Exchange with MBC Television and Yonsei University in Seoul, South Korea covering global affairs in East Asia. Welcome to Martin Luther King Jr. And welcome to our new podcast! Helen Choi and I met up in November, in Vancouver at AFP Congress. MORE
Ogilvy PR recently launched their Social Marketing ExChange as well (and started an office in Atlanta–as did AED…). You may have noticed a fun new badge on the bottom right of SocialButterfly. MORE
Social Capital 2018 is a content-rich, invitation-only conference bringing together the brightest nonprofit and corporate minds for a candid exchange on growing strategic partnerships. It's finally here! MORE
Whether it’s the ubiquitous Google Maps on our smartphones or the convenience of connecting to new apps via Facebook instead of memorizing yet another username and password, these exchanges are all around us. MORE
In other words, they exchange hours for dollars. One of the things I love most about my lifestyle business is that the model lets me serve more people than I could using a regular business model. MORE
Fundraisers inspire transactions involving an exchange of money in return for something of value. What matters is that a fair exchange of value took place. And, when an exchange for money takes place, like it or not, that is, in fact, marketing or selling. MORE
Allowing more engagement and involvement by exchanging stories with prospects. The problem with too many fundraising initiatives is that they tend to tell stories without opportunities for real donor exchange and engagement. It’s exchanging them. I get it! I get it! MORE
Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “3-to-1 Major Gift Fundraising.” MORE
Does your office do a gift exchange this time of year? Happy Friday, friends! Will you join me for some Mixed Links… If you are interested in our training webinars, check out our yearly Annual All-Access Pass Sale going on now. MORE
The time when Decent Humans from all over the globe come together to learn new fundraising strategies, exchange stories of successes (and maybe even some misses), and gain valuable wisdom and insights to help further their missions It’s that time again. Conference season. MORE
I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it. MORE
I am participating today in an annual tradition called the Nonprofit Blog Exchange , an event where nonprofit and philanthropy bloggers write about another blog. This year I am writing about Marc Pitman’s The Fundraising Coach. Marc is a reputable expert and thought leader in the fundraising community. From his blog you can receive his regular weekly posts, connect to his podcast, or get his book with tips and tools for success. He writes about everything from SEO to Generating Leads. MORE
Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization. Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization. MORE
Social media is a value exchange. You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. MORE
Exchange Related Topics Non Profit Marketing 360
OCTOBER 14, 2011
The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance.
Non Profit Marketing 360
OCTOBER 3, 2011
The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance.
A Small Change
MARCH 8, 2010
I am participating today in an annual tradition called the Nonprofit Blog Exchange , an event where nonprofit and philanthropy bloggers write about another blog. This year I am writing about Marc Pitman’s The Fundraising Coach. Marc is a reputable expert and thought leader in the fundraising community. From his blog you can receive his regular weekly posts, connect to his podcast, or get his book with tips and tools for success. He writes about everything from SEO to Generating Leads.
Getting Attention
MARCH 18, 2010
I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it.
Getting Attention
MARCH 18, 2010
I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it.
Wild Woman Fundraising
JULY 17, 2014
We have a free transparency program called the Guidestar Exchange , and so far there are over 50,000 nonprofit participants. I would love to talk about the GuideStar Exchange. It’s at Guidestar.org/exchange and it’s completely free. Lindsay J.K. Nichols.
Getting Attention
MARCH 18, 2010
I want to tell you about an incredible resource that I discovered a few months ago-- The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. And, as soon as you read this post, I urge you to join me there. It's free and will help you the first time you use it. I guarantee it. easy-to-use email list serv or web-based community) for folks doing online organizing, advocacy, marketing and fundraising "on behalf of the public interest."
Cause Related Marketing
JULY 26, 2011
Given that, the only satisfaction in cases like this comes from calling out pinkwashers like the Bradford Exchange. Komen for the Cure Pinkwashing FSI Faux Cause Marketing Ads Canadian Breast Cancer Foundation Bradford Exchange Android Google Apple
Getting Attention
APRIL 21, 2010
Here are just a few of the many strong models of nonprofit marketing campaigns around Earth Day 2010 (via my colleagues active on the Progressive Exchange list serv. Tags: Campaign Marketing Models & Tips Media Relations and Press be part of the solution e-newsletter e-update earth day Getting Attention green for life Macy's media relations Nonprofit Communications nonprofit marketing PETA progressive exchange Sierra Club
iMarketSmart
FEBRUARY 10, 2014
Both are financial transactions involving an exchange of money in return for something of value. Let’s consider what happens when you give a waiter money (a tip) in exchange for service compared with giving money to a homeless person.
iMarketSmart
DECEMBER 1, 2014
Allowing more engagement and involvement by exchanging stories with prospects. The problem with too many fundraising initiatives is that they tend to tell stories without opportunities for real donor exchange and engagement. It’s exchanging them. I get it! I get it!
CrowdRise
FEBRUARY 25, 2019
The time when Decent Humans from all over the globe come together to learn new fundraising strategies, exchange stories of successes (and maybe even some misses), and gain valuable wisdom and insights to help further their missions It’s that time again. Conference season.
J Campbell Social Marketing
JULY 18, 2019
Social media is a value exchange. You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social.
EveryAction
NOVEMBER 27, 2018
Social Capital 2019 is a content-rich, invitation-only conference bringing together the brightest nonprofit and corporate minds for a candid exchange on growing strategic partnerships. It's finally here!
Public Sector Marketing 2.0
OCTOBER 25, 2018
In doing so, SGMB provides a meeting point for media professionals to network with senior decision-makers in Sharjah and exchange valuable views on topical issues.
Public Sector Marketing 2.0
AUGUST 31, 2011
It’s scary just how quickly Mark Zuckerberg’s vision of people exchanging “privacy for convenience&# is happening. This latest update is about to take that exchange to a whole new level.
Wild Woman Fundraising
JANUARY 21, 2019
International Media and Business Exchange with MBC Television and Yonsei University in Seoul, South Korea covering global affairs in East Asia. Welcome to Martin Luther King Jr. And welcome to our new podcast! Helen Choi and I met up in November, in Vancouver at AFP Congress.
iMarketSmart
JANUARY 2, 2019
Facilitating an exchange of value (fundraising). Being disrespectful, interrupting & annoying supporters. Spray-n’-pray marketing. Show up n’ throw up presentations. Treating donors like ATM machines. Asking for money (begging). Counting numbers of new Legacy Society members.
Public Sector Marketing 2.0
MAY 2, 2012
and that allow the creation and exchange of user-generated content. Social Media [verb] : People having conversations, building relationships and exchanging content online; digital word of mouth and social capital building. Once in a while I like to go back to the basics. A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement.
Getting Attention
SEPTEMBER 11, 2013
Here’s the challenge—faced by all of you, I bet (me too)—this approach addresses: 1) Our relationship with the folks on our lists is a clear, although implicit, exchange. 2) They give us permission to email them in exchange for respect, and targeted content they value.
J Campbell Social Marketing
NOVEMBER 20, 2018
Social media is a value exchange. Every Monday I will create a short video answering a question from a member of the Nonprofit Social Media Storytelling Group. We call it #MailbagMonday! Check back ever Monday inside the Group to see if I answer your question! .
J Campbell Social Marketing
JULY 18, 2017
Join me for a free 6-week training on social media storytelling, specifically designed for the busy nonprofit! Summer isn’t over yet – there is still time to ramp up your social media storytelling skills! . What is Storytelling Summer School ? .
EveryAction
OCTOBER 5, 2016
Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization. Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization.
Kivi's Nonprofit Communications Blog
DECEMBER 16, 2016
Does your office do a gift exchange this time of year? Happy Friday, friends! Will you join me for some Mixed Links… If you are interested in our training webinars, check out our yearly Annual All-Access Pass Sale going on now.
iMarketSmart
JUNE 19, 2015
I think donors want value in exchange for their money. . In Abila’s new donor engagement report , the first question they asked donors was, “What matters most to you?” ” Problem is… the answers they allowed were not all that great.
EveryAction
OCTOBER 31, 2017
They host workshops on mural painting, a hip hop academy, and an ambassador program where they send artists aboard to facilitate cultural exchange. Happy Halloween from all of us at EveryAction! Every year we celebrate by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and commemorate the start of end-of-year fundraising campaigns. So without further ado, here are some of this year's favorites. Drumroll please.
EveryAction
DECEMBER 12, 2017
Social Capital 2018 is a content-rich, invitation-only conference bringing together the brightest nonprofit and corporate minds for a candid exchange on growing strategic partnerships. It's finally here!
iMarketSmart
MARCH 22, 2019
Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “ 3-to-1 Major Gift Fundraising.
Public Sector Marketing 2.0
SEPTEMBER 26, 2010
Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about.
iMarketSmart
JULY 10, 2017
An exchange of money from supporters to nonprofits only occurs when a clear value proposition is presented helping them justify the expense. Too many nonprofits fail to inspire people to give because they don’t understand value.
iMarketSmart
FEBRUARY 11, 2014
Yesterday I said that, in order to inspire a monetary exchange (for profit or nonprofit), you must provide value to others. They want offers that provide fair value exchanges for dollars — not to be treated like ATM machines (by fundraisers who think that giving is different than buying).
The Agitator
FEBRUARY 17, 2015
The watchdog Charity Navigator is changing its rating rules to penalize nonprofits who fail to provide an ‘opt-in’ process for the rental or exchange of their donors’ names.
Public Sector Marketing 2.0
NOVEMBER 15, 2010
Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about.
iMarketSmart
DECEMBER 10, 2014
Give her an opportunity to exchange her story with you. Do this… exchange stories… and you’ll put yourself in the position to generate more major and planned gifts.
iMarketSmart
JANUARY 20, 2016
Fundraisers inspire transactions involving an exchange of money in return for something of value. What matters is that a fair exchange of value took place. And, when an exchange for money takes place, like it or not, that is, in fact, marketing or selling.
J Campbell Social Marketing
JULY 5, 2017
It’s all an exchange. In my last post, I described some of the benefits of combining the powerful one-two punch of great stories and social media. To capitalize on those benefits, what qualities do you need to be an effective storyteller for your nonprofit?
Public Sector Marketing 2.0
MAY 23, 2018
Whether it’s the ubiquitous Google Maps on our smartphones or the convenience of connecting to new apps via Facebook instead of memorizing yet another username and password, these exchanges are all around us.
iMarketSmart
FEBRUARY 5, 2014
Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “3-to-1 Major Gift Fundraising.”
Kivi's Nonprofit Communications Blog
MAY 24, 2017
Often, as a source and I would exchange informal chitchat and discuss next steps, the source — feeling more relaxed — would offer some interesting perspectives or anecdotes that added to the story I was pursuing or gave me an idea for another piece.
Public Sector Marketing 2.0
APRIL 8, 2015
their data in exchange for a service). Having worked on numerous digital/social organizational strategies for the better part of the last decade, I find that I still occasionally run into organizational leaders that haven’t yet integrated social data into their decision making.
Getting Attention
DECEMBER 2, 2013
Copy Writer and Content Coordinator , Equal Exchange (West Bridgewater, CT). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities.
EveryAction
MAY 9, 2018
A somewhat more complicated process, charitable gift annuities are contracts between a donor and a nonprofit in which the donor gives a large amount of money in exchange for the nonprofit’s promise to pay the donor a fixed annual income for life, or some other mutually agreed-upon period of time.
Get Fully Funded
AUGUST 1, 2012
In other words, they exchange hours for dollars. One of the things I love most about my lifestyle business is that the model lets me serve more people than I could using a regular business model.
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