Getting Attention

MARCH 18, 2010

I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it.

Exchange 100

Exchange SEO Question Free 100

Getting Attention

MARCH 18, 2010

I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it.

Exchange 100

Exchange SEO Question Free 100

Non Profit Marketing 360

OCTOBER 14, 2011

The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance.

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Exchange Peer-to-peer Release Communications 130

Non Profit Marketing 360

OCTOBER 3, 2011

The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance.

Exchange 130

Exchange Peer-to-peer Release Communications 130

A Small Change

MARCH 8, 2010

I am participating today in an annual tradition called the Nonprofit Blog Exchange , an event where nonprofit and philanthropy bloggers write about another blog. This year I am writing about Marc Pitman’s The Fundraising Coach. Marc is a reputable expert and thought leader in the fundraising community. From his blog you can receive his regular weekly posts, connect to his podcast, or get his book with tips and tools for success. He writes about everything from SEO to Generating Leads.

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Exchange Sports SEO Podcast 108

Getting Attention

MARCH 18, 2010

I want to tell you about an incredible resource that I discovered a few months ago-- The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. And, as soon as you read this post, I urge you to join me there. It's free and will help you the first time you use it. I guarantee it. easy-to-use email list serv or web-based community) for folks doing online organizing, advocacy, marketing and fundraising "on behalf of the public interest."

Exchange 106

Exchange Question SEO Free 106

Wild Woman Fundraising

JULY 17, 2014

We have a free transparency program called the Guidestar Exchange , and so far there are over 50,000 nonprofit participants. I would love to talk about the GuideStar Exchange. It’s at Guidestar.org/exchange and it’s completely free. Lindsay J.K. Nichols.

Measure 236

Measure Effective Effectiveness Exchange 236

Cause Related Marketing

JULY 26, 2011

Given that, the only satisfaction in cases like this comes from calling out pinkwashers like the Bradford Exchange. Komen for the Cure Pinkwashing FSI Faux Cause Marketing Ads Canadian Breast Cancer Foundation Bradford Exchange Android Google Apple

Cause Marketing 168

Cause Marketing Louisville Exchange Kentucky 168

Getting Attention

APRIL 21, 2010

Here are just a few of the many strong models of nonprofit marketing campaigns around Earth Day 2010 (via my colleagues active on the Progressive Exchange list serv. Tags: Campaign Marketing Models & Tips Media Relations and Press be part of the solution e-newsletter e-update earth day Getting Attention green for life Macy's media relations Nonprofit Communications nonprofit marketing PETA progressive exchange Sierra Club

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Exchange Signature Holiday Church 100

iMarketSmart

FEBRUARY 10, 2014

Both are financial transactions involving an exchange of money in return for something of value. Let’s consider what happens when you give a waiter money (a tip) in exchange for service compared with giving money to a homeless person.

Differences 180

Differences Exchange Sales And Marketing Tactics 180

iMarketSmart

DECEMBER 1, 2014

Allowing more engagement and involvement by exchanging stories with prospects. The problem with too many fundraising initiatives is that they tend to tell stories without opportunities for real donor exchange and engagement. It’s exchanging them. I get it! I get it!

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Storytelling Exchange Fundraiser Fundraising 243

Getting Attention

SEPTEMBER 11, 2013

Here’s the challenge—faced by all of you, I bet (me too)—this approach addresses: 1) Our relationship with the folks on our lists is a clear, although implicit, exchange. 2) They give us permission to email them in exchange for respect, and targeted content they value.

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Email Exchange Permission Relevance 251

iMarketSmart

JULY 10, 2017

An exchange of money from supporters to nonprofits only occurs when a clear value proposition is presented helping them justify the expense. Too many nonprofits fail to inspire people to give because they don’t understand value.

Lead Generation 141

Lead Generation Exchange Non-profit Donations 141

iMarketSmart

JUNE 19, 2015

I think donors want value in exchange for their money. . In Abila’s new donor engagement report , the first question they asked donors was, “What matters most to you?” ” Problem is… the answers they allowed were not all that great.

Question 213

Question Donors Segmentation Exchange 213

Public Sector Marketing 2.0

AUGUST 31, 2011

It’s scary just how quickly Mark Zuckerberg’s vision of people exchanging “privacy for convenience&# is happening. This latest update is about to take that exchange to a whole new level.

Google 182

Google Facebook Exchange Custom 182

iMarketSmart

FEBRUARY 11, 2014

Yesterday I said that, in order to inspire a monetary exchange (for profit or nonprofit), you must provide value to others. They want offers that provide fair value exchanges for dollars — not to be treated like ATM machines (by fundraisers who think that giving is different than buying).

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Differences Donations Sales And Marketing Exchange 164

J Campbell Social Marketing

JULY 18, 2017

Join me for a free 6-week training on social media storytelling, specifically designed for the busy nonprofit! Summer isn’t over yet – there is still time to ramp up your social media storytelling skills! . What is Storytelling Summer School ? .

Storytelling 141

Storytelling Social Media Free Media 141

Kivi's Nonprofit Communications Blog

DECEMBER 16, 2016

Does your office do a gift exchange this time of year? Happy Friday, friends! Will you join me for some Mixed Links… If you are interested in our training webinars, check out our yearly Annual All-Access Pass Sale going on now.

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Link Nonprofit Communications Communications Exchange 165

EveryAction

OCTOBER 31, 2017

They host workshops on mural painting, a hip hop academy, and an ambassador program where they send artists aboard to facilitate cultural exchange. Happy Halloween from all of us at EveryAction! Every year we celebrate by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and commemorate the start of end-of-year fundraising campaigns. So without further ado, here are some of this year's favorites. Drumroll please.

Maryland 151

Maryland Youth Exchange Range 151

iMarketSmart

DECEMBER 10, 2014

Give her an opportunity to exchange her story with you. Do this… exchange stories… and you’ll put yourself in the position to generate more major and planned gifts.

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Plan Exchange Intent Storytelling 176

iMarketSmart

JANUARY 20, 2016

Fundraisers inspire transactions involving an exchange of money in return for something of value. What matters is that a fair exchange of value took place. And, when an exchange for money takes place, like it or not, that is, in fact, marketing or selling.

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Sales And Marketing Exchange Marketing Sales 141

Getting Attention

DECEMBER 2, 2013

Copy Writer and Content Coordinator , Equal Exchange (West Bridgewater, CT). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities.

Jobs 226

Jobs Nashville Dallas Vermont 226

EveryAction

OCTOBER 5, 2016

Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization. Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization.

Conference 285

Conference Best Oct Nov 285

EveryAction

DECEMBER 12, 2017

Social Capital 2018 is a content-rich, invitation-only conference bringing together the brightest nonprofit and corporate minds for a candid exchange on growing strategic partnerships. It's finally here!

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Conference Best Las Vegas Feb 229

Public Sector Marketing 2.0

MAY 2, 2012

and that allow the creation and exchange of user-generated content. Social Media [verb] : People having conversations, building relationships and exchanging content online; digital word of mouth and social capital building. Once in a while I like to go back to the basics. A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement.

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Social Media Media Social Exchange 141

Getting Attention

DECEMBER 1, 2014

Online Communications Specialist The Resource Exchange (Colorado Springs, CO). Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications and Communications Assistant Demos (New York, NY). Chief Strategy and Communications Officer Bay.org.

Jobs 222

Jobs San Francisco Denver Dallas 222

iMarketSmart

FEBRUARY 5, 2014

Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “3-to-1 Major Gift Fundraising.”

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Fundraiser Fundraising Exchange Report 234

iMarketSmart

JULY 12, 2017

Any exchange of money occurs because a person sees value in giving away their hard-earned cash. Sales managers? But we don’t sell anything! Actually, you do! You’re selling value. The private sector usually has sales managers for their teams. The nonprofit sector usually doesn’t. Instead, they have Directors or CDO’s. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams.

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Sales Sales And Marketing Plan Metrics 100

iMarketSmart

FEBRUARY 3, 2017

Reciprocity (in exchange for something of value – service). People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. Social conformity (simply because it’s something you are supposed to do).

Frequency 173

Frequency Exchange Fundraiser Fundraising 173

iMarketSmart

SEPTEMBER 16, 2014

Nonprofits keep doing the same things that deliver the same results (usually prompting donors to hop from supporting one organization to another– hoping for a better value exchange and a more meaningful experience).

Organic 164

Organic Organization Spam Exchange 164

Public Sector Marketing 2.0

MAY 23, 2018

Whether it’s the ubiquitous Google Maps on our smartphones or the convenience of connecting to new apps via Facebook instead of memorizing yet another username and password, these exchanges are all around us.

Facebook 130

Facebook Amazon Trade Wikipedia 130

iMarketSmart

FEBRUARY 8, 2017

I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. Sick of my rants yet?

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Help Donors Exchange Tips 163

iMarketSmart

SEPTEMBER 12, 2014

So, in order to inspire a monetary exchange (for profit or nonprofit), you must provide value to others.” A while back, I wrote a blog post about the difference between buying and giving. I said, “There is no difference between buying and giving.

Sales 158

Sales Exchange Differences Philanthropy 158

iMarketSmart

DECEMBER 11, 2017

And, an exchange of money only happens when a proper exchange of value exists. No one likes getting cold calls and you probably don’t like making them.

Work 205

Work Major Donors Average Best Practice 205

Public Sector Marketing 2.0

SEPTEMBER 26, 2010

Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about.

Effective 169

Effective Effectiveness Nike Exchange 169

EveryAction

MAY 9, 2018

A somewhat more complicated process, charitable gift annuities are contracts between a donor and a nonprofit in which the donor gives a large amount of money in exchange for the nonprofit’s promise to pay the donor a fixed annual income for life, or some other mutually agreed-upon period of time.

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Plan Trust Charitable Income 130

Kivi's Nonprofit Communications Blog

MAY 24, 2017

Often, as a source and I would exchange informal chitchat and discuss next steps, the source — feeling more relaxed — would offer some interesting perspectives or anecdotes that added to the story I was pursuing or gave me an idea for another piece.

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Television Radio Exchange Rules 194

Getting Attention

APRIL 13, 2016

Progressive Exchange : Join this no-charge email list to access jobs in online marketing and fundraising for progressive causes. There are so many compelling job opportunities for us nonprofit communicators.

Jobs 187

Jobs Nonprofit Communications Communications Colorado 187

J Campbell Social Marketing

JULY 5, 2017

It’s all an exchange. In my last post, I described some of the benefits of combining the powerful one-two punch of great stories and social media. To capitalize on those benefits, what qualities do you need to be an effective storyteller for your nonprofit?

Storytelling 184

Storytelling How To Dinner Exchange 184

iMarketSmart

NOVEMBER 16, 2015

3-to-1 fundraising recognizes that your supporters want something in exchange for their cash. Jerold Panas’ classic fundraising book Mega Gifts published in 1984 includes a story about a zoo’s board member named Mary G. Roebling.

Rules 185

Rules Techniques Lead Generation Automation 185

The Agitator

FEBRUARY 17, 2015

The watchdog Charity Navigator is changing its rating rules to penalize nonprofits who fail to provide an ‘opt-in’ process for the rental or exchange of their donors’ names.

Trade 78

Trade Exchange Rules Opt-in 78

iMarketSmart

OCTOBER 3, 2014

Reciprocity (in exchange for something of value – service). People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. . Social conformity (simply because it’s something you are supposed to do).

Frequency 170

Frequency Exchange Service Tips 170

Public Sector Marketing 2.0

NOVEMBER 15, 2010

Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about.

Marketing 197

Marketing Workbook Exchange Web 2.0 197