Trending Sources

Measuring nonprofit effectiveness and what’s next for GuideStar

Wild Woman Fundraising

We have a free transparency program called the Guidestar Exchange , and so far there are over 50,000 nonprofit participants. Lindsay J.K.

Calling Out a Faux Cause Marketing Pinkwasher

Cause Related Marketing

Given that, the only satisfaction in cases like this comes from calling out pinkwashers like the Bradford Exchange. In a word, no.

Progressive Exchange – $1,000,000 Answers to Your Nonprofit Marketing Questions (for free)

Getting Attention

I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline I guarantee it.

Progressive Exchange – $1,000,000 Answers to Your Nonprofit Marketing Questions (for free)

Getting Attention

I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline I guarantee it.

#Tech: Near-Field Communication Now Allows Two-Way Exchanges Of Information

Non Profit Marketing 360

With this exchange, the store’s receiver could not send information back to the phone. of your organization’s message.

Progressive Exchange - $1,000,000 Answers to Your Nonprofit Marketing Questions (for free)

Getting Attention

I want to tell you about an incredible resource that I discovered a few months ago-- The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. And, as soon as you read this post, I urge you to join me there. It's free and will help you the first time you use it. I guarantee it. Please join me !

What’s the Difference Between Buying and Giving

iMarketSmart

Both are financial transactions involving an exchange of money in return for something of value. Both are not “required”. Fundraising

Your Deal With Email Subscribers: Part 1

Getting Attention

2) They give us permission to email them in exchange for respect, and targeted content they value. Relevance rules! We all need help!

Email 74

Your donors want to find meaning in their lives. But are you helping them?

iMarketSmart

I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value.

Great Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Online Communications Specialist The Resource Exchange (Colorado Springs, CO). Chief Strategy and Communications Officer Bay.org. Paul, MN).

Jobs 96

What Fundraisers Can Learn From Restaurants and Waiters

iMarketSmart

Reciprocity (in exchange for something of value – service). Appreciation (recognition that the service was good). Sympathy. Empathy.

Top 10 Sources: Nonprofit Communications Jobs

Getting Attention

Progressive Exchange : Join this no-charge email list to access jobs in online marketing and fundraising for progressive causes. Thank you!

Jobs 81

What’s Essential to Good Nonprofit Communications in 2017?

Kivi's Nonprofit Communications Blog

Little black dresses and pumps. Blue jeans and flats. Cargo shorts and tennis shoes. How to update your community with newsletters and social media.

2 marketing Jedi Masters tell us why fundraising IS marketing/selling

iMarketSmart

Fundraisers inspire transactions involving an exchange of money in return for something of value. Fundraising IS marketing and selling. Wow!

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Does your office do a gift exchange this time of year? Happy Friday, friends! Learn more and get your Pass now. As they age, the future of U.S.

Link 26

Social Media Defined

Public Sector Marketing 2.0

and that allow the creation and exchange of user-generated content. Social Media [verb] : People having conversations, building relationships and exchanging content online; digital word of mouth and social capital building. Once in a while I like to go back to the basics. ″ to IT departments.

CDC Asks You to Name That Blog

SocialButterfly

Ogilvy PR recently launched their Social Marketing ExChange as well (and started an office in Atlanta–as did AED…).

Fantastic Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Communications Coordinator , Massachusetts Adoption Resource Exchange (Boston, MA). Please post your open nonprofit marketing positions here. Associate Director of Digital Communications , Boston Children’s Hospital Trust (Boston, MA). Co mmunity Relations Specialist , Color of Change (Oakland or New York). Washington, DC). WebRep.

Jobs 70

Are we sometimes asking donors the wrong questions?

iMarketSmart

I think donors want value in exchange for their money. . ” Problem is… the answers they allowed were not all that great. Or both.

3 Types of Stories Major and Planned Gift Officers Should be Telling

iMarketSmart

Give her an opportunity to exchange her story with you. Choosing the right story at the right time is essential. ” 1. LIKE THIS BLOG POST?

Trying to motivate people to change? Reward them.

Nonprofit Marketing Blog

If you’re familiar with marketing, you know the principle of a benefit exchange: a reward offered in return for taking an action. A benefit exchange answers the question: What’s in it for me? Benefit exchanges are useful for all kinds of situations. But we often get the benefit exchange wrong.

Great New Nonprofit Marketing Jobs: Movin’ Up Monday!

Getting Attention

Copy Writer and Content Coordinator , Equal Exchange (West Bridgewater, CT). New Opportunities. Recent Opportunities.

When the dreaded stairs become the fun stairs

Nonprofit Marketing Blog

You do that by providing a benefit exchange - a reward for taking action. As my favorite economist says, it’s all about incentives.

What is 3-to-1 Major Gift Fundraising?

iMarketSmart

Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. Be honest.

Connect with Current Events for Nonprofit Marketing Success — Earth Day 2010

Getting Attention

Here are just a few of the many strong models of nonprofit marketing campaigns around Earth Day 2010 (via my colleagues active on the Progressive Exchange list serv. Leveraging a news item or holiday by connecting your org to its theme is a tried-and-true nonprofit media relations strategy that succeeds at little cost. See PETA case study ).

Advice To a Promotional Products Company

Cause Related Marketing

[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. How do I get started?

I must sound like a broken record but here’s more nonprofit data that will inspire you to focus more on major donors

iMarketSmart

Remember that an exchange of money will only occur if your value proposition is fair and makes your donors feel good. So, what should you do?

Make Your Nonprofit Website an Email Capturing Machine

Getting Attention

You see this a lot on retail websites where they promise a coupon in exchange for your email address. Guest blogger Yesenia Sotelo founded Smart Cause Digital where she builds and grows smart websites. Email is dead. No one reads their email anymore.”. You might have heard this before and you might hear it again—but not from me! Footer.

Email 101

Paving The Way For Empty Fundraising Mailboxes

The Agitator

The rule, announced on CN’s blog , goes into effect ten days from now on March 1 st for charities they review.

Trade 14

5 Steps to Building Your Generosity Network

Nonprofit Marketing Blog

Make the leap from an exchange of words to an authentic relationship. In The Generosity Network , authors Jennifer McCrea and Jeffrey C.

Priority 2014: Recommit to Your Privacy Policy

Getting Attention

He invests his data with your organization in exchange for a relevant, connected and engaging experience (like that thank you email). Test it.

Trust 79

How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

I couldn’t find a place for a genuine exchange or interaction on its website. Where are the strategies in sync? Where do they diverge?

NPR 68

Stop the Communications-Program Tug of War

Getting Attention

Are you in a tug of war with program colleagues for control of your communications? It’s given to you as a done deal to execute. ” “why me?”

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Promises were made to me in exchange for my money, but the promises were not kept. No one likes to hear complaints. . I’m not happy!”

Forum 77

The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization. Nonprofit Management. Focus.

The Rest Of The Retention Story – Part 3

The Agitator

Believers are certain that somewhere out there, if only they can find the right data overlays, if only they employ the right predictive acquisition models, or if only they can hit on the right exchange lists, there’s an enormous reservoir of new donors that will flow their way. Folks who can be tapped if only we break the code.

6 Quick Behavioral Economics Lessons for Fundraisers

Nonprofit Marketing Blog

Gift Exchange/Reciprocity. What it is: A gift exchange happens when people feel obligated to repay gifts or return a favor, even if they know the gifts are intended to get them to take action. A gift exchange doesn’t need to be expensive, it just needs to be sincere. Accountability & Recognition. Peer Pressure.

Reactivate Your Email List (Case Study)

Getting Attention

Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here. I’m Online Director at the Union of Concerned Scientists, and we were faced with a real challenge—how to re-engage the many folks who were not reading or acting on our emails.

Semantic confusion surrounding modern marketing

Public Sector Marketing 2.0

Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product.

Facebook’s latest response to Google+

Public Sector Marketing 2.0

It’s scary just how quickly Mark Zuckerberg’s vision of people exchanging “privacy for convenience&# is happening.