Progressive Exchange – $1,000,000 Answers to Your Nonprofit Marketing Questions (for free)

Getting Attention

I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it.

Progressive Exchange – $1,000,000 Answers to Your Nonprofit Marketing Questions (for free)

Getting Attention

I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it.

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The Fundraising Coach: Nonprofit Blog Exchange Round #10

A Small Change

I am participating today in an annual tradition called the Nonprofit Blog Exchange , an event where nonprofit and philanthropy bloggers write about another blog. This year I am writing about Marc Pitman’s The Fundraising Coach. Marc is a reputable expert and thought leader in the fundraising community. From his blog you can receive his regular weekly posts, connect to his podcast, or get his book with tips and tools for success. He writes about everything from SEO to Generating Leads.

#Tech: Near-Field Communication Now Allows Two-Way Exchanges Of Information

Non Profit Marketing 360

The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance. With this exchange, the store’s receiver could not send information back to the phone. The newly-announced exchange means that two NFC-enabled devices can synchronize information between them.

#Tech: Near-Field Communication Now Allows Two-Way Exchanges Of Information

Non Profit Marketing 360

The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance. With this exchange, the store’s receiver could not send information back to the phone. The newly-announced exchange means that two NFC-enabled devices can synchronize information between them.

Progressive Exchange - $1,000,000 Answers to Your Nonprofit Marketing Questions (for free)

Getting Attention

I want to tell you about an incredible resource that I discovered a few months ago-- The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. And, as soon as you read this post, I urge you to join me there. It's free and will help you the first time you use it. I guarantee it. easy-to-use email list serv or web-based community) for folks doing online organizing, advocacy, marketing and fundraising "on behalf of the public interest."

What is Nonprofit Marketing?

Kivi's Nonprofit Communications Blog

Marketing is all about communicating what’s called the “value exchange.” In the business world, corporations communicate the benefits of their products, then customers exchange money for those products. Where’s the value exchange there?

Calling Out a Faux Cause Marketing Pinkwasher

Cause Related Marketing

Given that, the only satisfaction in cases like this comes from calling out pinkwashers like the Bradford Exchange. Komen for the Cure Pinkwashing FSI Faux Cause Marketing Ads Canadian Breast Cancer Foundation Bradford Exchange Android Google AppleOne of the infuriating things about the pink ribbon, emblematic of the fight against breast cancer, is that no one owns it in the United States.

Connect with Current Events for Nonprofit Marketing Success — Earth Day 2010

Getting Attention

Here are just a few of the many strong models of nonprofit marketing campaigns around Earth Day 2010 (via my colleagues active on the Progressive Exchange list serv. Tags: Campaign Marketing Models & Tips Media Relations and Press be part of the solution e-newsletter e-update earth day Getting Attention green for life Macy's media relations Nonprofit Communications nonprofit marketing PETA progressive exchange Sierra Club

What is Nonprofit Marketing?

Kivi's Nonprofit Communications Blog

Marketing is all about communicating what’s called the “value exchange.” In the business world, corporations communicate the benefits of their products, then customers exchange money for those products. But it always has some kind of value that has been communicated through marketing and to get that value, you exchange money for it. In nonprofits, we also have value exchanges, but what we are exchanging with people is a bit more complicated.

What’s the Difference Between Buying and Giving

iMarketSmart

Both are financial transactions involving an exchange of money in return for something of value. Let’s consider what happens when you give a waiter money (a tip) in exchange for service compared with giving money to a homeless person. Waiter => restaurant provides opportunity for customer (donor) to feel that they were involved in a fair exchange since they received good service (value) in exchange for money.

What’s Wrong with Storytelling for Fundraising

iMarketSmart

Allowing more engagement and involvement by exchanging stories with prospects. The problem with too many fundraising initiatives is that they tend to tell stories without opportunities for real donor exchange and engagement. It’s exchanging them. So I think it’s time to open up the exchange much, much further. By allowing an exchange of stories you show that you care about your donor and their reasons for wanting to fulfill the needs of others.

Is Your Nonprofit Work Called Marketing, Communications, or Something Else?

Kivi's Nonprofit Communications Blog

Marketing is about the value exchange. I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. Sometimes words like public relations or outreach are also thrown in the mix.

How to attend the year’s best nonprofit conferences without actually going

CrowdRise

The time when Decent Humans from all over the globe come together to learn new fundraising strategies, exchange stories of successes (and maybe even some misses), and gain valuable wisdom and insights to help further their missions It’s that time again. Conference season.

The Pandemic Pause: Can We Be Gracious When We Meet Again?

Kivi's Nonprofit Communications Blog

To the simple exchange “ Good Morning ” my reply went sideways: “ Not bad, how about you? ” “ Yeah, that was a doozie. ” “ Ugh, when will this be over? ” Tara Collins. Today’s post comes from long-time friend of Nonprofit Marketing Guide, Tara Collins.

How to Conduct a Social Media Audit for Your Nonprofit (with free template)

J Campbell Social Marketing

On the always-informative Progressive Exchange listserv , one of the members posed this question: . It’s a value exchange! Download the Nonprofit Social Media Audit template. Anybody have a Social Media Audit template?

Here are my IN’s & OUT’s for 2019… what do you think about them?

iMarketSmart

Facilitating an exchange of value (fundraising). Being disrespectful, interrupting & annoying supporters. Spray-n’-pray marketing. Show up n’ throw up presentations. Treating donors like ATM machines. Asking for money (begging). Counting numbers of new Legacy Society members. Shaming donors into giving at events that cost a lot. Acquiring thousands of new, low-dollar donors. Finding innovative ways to get ‘em to give more. Pre-qualifying major donors mostly because they’re rich.

Your Deal With Email Subscribers: Part 1

Getting Attention

Here’s the challenge—faced by all of you, I bet (me too)—this approach addresses: 1) Our relationship with the folks on our lists is a clear, although implicit, exchange. 2) They give us permission to email them in exchange for respect, and targeted content they value. Pay attention to this fresh approach to creating the most effective email campaigns possible.

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How Nonprofits Can Ensure the Security and Compliance of Sensitive Data

Nonprofit Marketing Insights by GlobalOwls

Still, the rise of such technology comes with increased capabilities of hackers and malicious organizations, as well, so they pose a risk for companies storing and exchanging sensitive information online, the cloud included.

Cold calling major donors to arrange appointments doesn’t work – but this method does

iMarketSmart

And, an exchange of money only happens when a proper exchange of value exists. No one likes getting cold calls and you probably don’t like making them.

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Are we sometimes asking donors the wrong questions?

iMarketSmart

I think donors want value in exchange for their money. . In Abila’s new donor engagement report , the first question they asked donors was, “What matters most to you?” ” Problem is… the answers they allowed were not all that great. And the results really don’t tell us much. That’s why I think we might be asking donors the wrong questions. What can you possibly conclude from the chart above? What’s the marketing takeaway there?

6 Common Mistakes In Nonprofit Social Media Marketing-And What To Do Instead

J Campbell Social Marketing

But they don’t offer any value in exchange for the attention they want to be paid. Social media is a value exchange, pure and simple. Recognizing this value exchange is the only way to build an audience online with integrity. . Social Media for Social Good Academy 2.0

More About the Difference Between Buying and Donating…

iMarketSmart

Yesterday I said that, in order to inspire a monetary exchange (for profit or nonprofit), you must provide value to others. They want offers that provide fair value exchanges for dollars — not to be treated like ATM machines (by fundraisers who think that giving is different than buying). I said that I think the problem with fundraising is that nonprofits think fundraising is “different” from other forms of marketing and sales when it isn’t.

The 2019 Best Nonprofit Conferences Calendar

EveryAction

Join us and hundreds of fundraising and marketing professionals at the Washington Nonprofit Conference, a two-day event where you will exchange innovative marketing and fundraising ideas, generate insightful solutions and think creatively to help you make the relationship with your donors even stronger. Social Capital 2019 is a content-rich, invitation-only conference bringing together the brightest nonprofit and corporate minds for a candid exchange on growing strategic partnerships.

Value

iMarketSmart

An exchange of money from supporters to nonprofits only occurs when a clear value proposition is presented helping them justify the expense. Too many nonprofits fail to inspire people to give because they don’t understand value. People will pay to feel good. It is essential that donors see that they will feel good as a result of their giving. The warm glow is among the most powerful of incentives. Too many nonprofits fail to make supporters feel good.

3 Types of Stories Major and Planned Gift Officers Should be Telling

iMarketSmart

Give her an opportunity to exchange her story with you. Do this… exchange stories… and you’ll put yourself in the position to generate more major and planned gifts. Storytelling is important for major and planned gift officers because it helps move the donor through the decision-making process. Choosing the right story at the right time is essential.

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5 Core Competencies of Effective Nonprofit Social Media Managers

J Campbell Social Marketing

You have to consistently show up and provide value in exchange for your audience’s attention and time. . Data shows that over 50% of nonprofits are active on at least two social media channels. With over 1.5

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Does your office do a gift exchange this time of year? Happy Friday, friends! Will you join me for some Mixed Links… If you are interested in our training webinars, check out our yearly Annual All-Access Pass Sale going on now. You get 365 days of access to webinars, downloads, time savers, and the awesome Pass Holder Community for only $499.

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Digital Marketing In 2020: 5 Reasons Why Non-Profit Organizations Need It

Nonprofit Marketing Insights by GlobalOwls

Most organizations with a big-budget use Facebook Exchange for retargeting. Digital Marketing In 2020: 5 Reasons Why Non-Profit Organizations Need It. Do you want to get More Donors for your Nonprofit, Charity, NGO? See how to improve your Digital Marketing efforts in 2020 and get more Donors.

2 marketing Jedi Masters tell us why fundraising IS marketing/selling

iMarketSmart

Fundraisers inspire transactions involving an exchange of money in return for something of value. What matters is that a fair exchange of value took place. And, when an exchange for money takes place, like it or not, that is, in fact, marketing or selling. Fundraising IS marketing and selling. Yet some fundraisers think it’s different from other forms of marketing and sales when it isn’t. Somehow the altruistic aspects of fundraising get in the way and muck up the process.

Do major gift and planned gift staff need “sales managers”?

iMarketSmart

Any exchange of money occurs because a person sees value in giving away their hard-earned cash. Sales managers? But we don’t sell anything! Actually, you do! You’re selling value. The private sector usually has sales managers for their teams. The nonprofit sector usually doesn’t. Instead, they have Directors or CDO’s. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams.

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Reader Beware, You're in for a Scare: 4th Annual Nonprofit Halloween Celebration

EveryAction

They host workshops on mural painting, a hip hop academy, and an ambassador program where they send artists aboard to facilitate cultural exchange. Happy Halloween from all of us at EveryAction! Every year we celebrate by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and commemorate the start of end-of-year fundraising campaigns. So without further ado, here are some of this year's favorites. Drumroll please.

Great New Nonprofit Marketing Jobs: Movin’ Up Monday!

Getting Attention

Copy Writer and Content Coordinator , Equal Exchange (West Bridgewater, CT). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Communications Specialist , National Association of Dental Plans (Dallas, TX). Communications Specialist , The Crow Canyon Archaeological Center (Cortez, CO).

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Social Media Defined

Public Sector Marketing 2.0

and that allow the creation and exchange of user-generated content. Social Media [verb] : People having conversations, building relationships and exchanging content online; digital word of mouth and social capital building. Once in a while I like to go back to the basics. A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement.

What is 3-to-1 Major Gift Fundraising?

iMarketSmart

Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “3-to-1 Major Gift Fundraising.”

What is 3-to-1 Major Gift Fundraising?

iMarketSmart

Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “ 3-to-1 Major Gift Fundraising.

Connect with People Who Get It

Kivi's Nonprofit Communications Blog

“I’ve been a Pass Holder a long time, a REALLY long time and I’m still learning from the webinars and Facebook Group exchanges. Working as a nonprofit communications professional can be lonely. Most of your collogues don’t really understand what you do.

Great Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Online Communications Specialist The Resource Exchange (Colorado Springs, CO). Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications and Communications Assistant Demos (New York, NY). Chief Strategy and Communications Officer Bay.org. San Francisco, CA). Communications Director Transgender Law Center (Oakland, CA). Communications Manager Hollaback (Brooklyn, NY).

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How to Get People to Share Your Nonprofit Video on Social Media

J Campbell Social Marketing

Social media is a value exchange. You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. Having videos on your website increases the time spent on the site by 71%. After watching a video, 64% of people are more likely to make a purchase online.

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The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization. Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization. Social Capital 2017 is a content-rich, invitation-only conference bringing together the brightest nonprofit and corporate minds for a candid exchange on growing strategic partnerships.

Why Your Organization Needs to Change

iMarketSmart

Nonprofits keep doing the same things that deliver the same results (usually prompting donors to hop from supporting one organization to another– hoping for a better value exchange and a more meaningful experience). “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” ” – Charles Darwin. Donations have been stuck at 2% of GDP for several decades.

Fantastic Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Communications Coordinator , Massachusetts Adoption Resource Exchange (Boston, MA). Please post your open nonprofit marketing positions here. Associate Video Producer , Marketing Graphic Designer, Online Campaign Strategist , Online Campaign Strategist-Latin America , Public Relations Specialist-Bilingual and Web Designer, The Human Society (Gaithersburg, MD). Associate Director of Digital Communications , Boston Children’s Hospital Trust (Boston, MA).

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Facebook’s latest response to Google+

Public Sector Marketing 2.0

It’s scary just how quickly Mark Zuckerberg’s vision of people exchanging “privacy for convenience&# is happening. This latest update is about to take that exchange to a whole new level. First thing I thought of when Google+ launched a few months ago was that they were making a big promotional mistake by making their USP (unique selling proposition) the fact that they allow users to create “circles&#. Why did I think it was a mistake?

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