Measuring nonprofit effectiveness and what’s next for GuideStar

Wild Woman Fundraising

We have a free transparency program called the Guidestar Exchange , and so far there are over 50,000 nonprofit participants. I would love to talk about the GuideStar Exchange. It’s at Guidestar.org/exchange and it’s completely free. Lindsay J.K. Nichols.

Calling Out a Faux Cause Marketing Pinkwasher

Cause Related Marketing

Given that, the only satisfaction in cases like this comes from calling out pinkwashers like the Bradford Exchange. Komen for the Cure Pinkwashing FSI Faux Cause Marketing Ads Canadian Breast Cancer Foundation Bradford Exchange Android Google Apple

Trending Sources

Progressive Exchange – $1,000,000 Answers to Your Nonprofit Marketing Questions (for free)

Getting Attention

I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it.

Progressive Exchange – $1,000,000 Answers to Your Nonprofit Marketing Questions (for free)

Getting Attention

I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it.

#Tech: Near-Field Communication Now Allows Two-Way Exchanges Of Information

Non Profit Marketing 360

The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance.

Progressive Exchange - $1,000,000 Answers to Your Nonprofit Marketing Questions (for free)

Getting Attention

I want to tell you about an incredible resource that I discovered a few months ago-- The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. And, as soon as you read this post, I urge you to join me there. It's free and will help you the first time you use it. I guarantee it. easy-to-use email list serv or web-based community) for folks doing online organizing, advocacy, marketing and fundraising "on behalf of the public interest."

What’s the Difference Between Buying and Giving

iMarketSmart

Both are financial transactions involving an exchange of money in return for something of value. Let’s consider what happens when you give a waiter money (a tip) in exchange for service compared with giving money to a homeless person.

Your Deal With Email Subscribers: Part 1

Getting Attention

Here’s the challenge—faced by all of you, I bet (me too)—this approach addresses: 1) Our relationship with the folks on our lists is a clear, although implicit, exchange. 2) They give us permission to email them in exchange for respect, and targeted content they value.

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Great Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Online Communications Specialist The Resource Exchange (Colorado Springs, CO). Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications and Communications Assistant Demos (New York, NY). Chief Strategy and Communications Officer Bay.org.

Your donors want to find meaning in their lives. But are you helping them?

iMarketSmart

I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. Sick of my rants yet?

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Top 10 Sources: Nonprofit Communications Jobs

Getting Attention

Progressive Exchange : Join this no-charge email list to access jobs in online marketing and fundraising for progressive causes. There are so many compelling job opportunities for us nonprofit communicators.

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What Fundraisers Can Learn From Restaurants and Waiters

iMarketSmart

Reciprocity (in exchange for something of value – service). People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. Social conformity (simply because it’s something you are supposed to do).

Social Media Defined

Public Sector Marketing 2.0

and that allow the creation and exchange of user-generated content. Social Media [verb] : People having conversations, building relationships and exchanging content online; digital word of mouth and social capital building. Once in a while I like to go back to the basics. A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement.

CDC Asks You to Name That Blog

SocialButterfly

Ogilvy PR recently launched their Social Marketing ExChange as well (and started an office in Atlanta–as did AED…). You may have noticed a fun new badge on the bottom right of SocialButterfly.

What’s Essential to Good Nonprofit Communications in 2017?

Kivi's Nonprofit Communications Blog

This is how essential she finds her Pass: I’ve been with Nonprofit Marketing Guide a long time, a REALLY long time, and I’m still learning from the webinars, Facebook Group exchanges, and in-person gatherings like the Nonprofit Technology Conference. Little black dresses and pumps.

Fantastic Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Communications Coordinator , Massachusetts Adoption Resource Exchange (Boston, MA). Please post your open nonprofit marketing positions here. Associate Video Producer , Marketing Graphic Designer, Online Campaign Strategist , Online Campaign Strategist-Latin America , Public Relations Specialist-Bilingual and Web Designer, The Human Society (Gaithersburg, MD). Associate Director of Digital Communications , Boston Children’s Hospital Trust (Boston, MA).

2 marketing Jedi Masters tell us why fundraising IS marketing/selling

iMarketSmart

Fundraisers inspire transactions involving an exchange of money in return for something of value. What matters is that a fair exchange of value took place. And, when an exchange for money takes place, like it or not, that is, in fact, marketing or selling.

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Does your office do a gift exchange this time of year? Happy Friday, friends! Will you join me for some Mixed Links… If you are interested in our training webinars, check out our yearly Annual All-Access Pass Sale going on now.

Are we sometimes asking donors the wrong questions?

iMarketSmart

I think donors want value in exchange for their money. . In Abila’s new donor engagement report , the first question they asked donors was, “What matters most to you?” ” Problem is… the answers they allowed were not all that great.

Trying to motivate people to change? Reward them.

Nonprofit Marketing Blog

If you’re familiar with marketing, you know the principle of a benefit exchange: a reward offered in return for taking an action. A benefit exchange answers the question: What’s in it for me? Benefit exchanges are useful for all kinds of situations. But we often get the benefit exchange wrong. So here’s a mini-marketing refresh on strengthening the reward part of your benefit exchange.

Great New Nonprofit Marketing Jobs: Movin’ Up Monday!

Getting Attention

Copy Writer and Content Coordinator , Equal Exchange (West Bridgewater, CT). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities.

When Am I ‘On the Record’ With a Journalist?

Kivi's Nonprofit Communications Blog

Often, as a source and I would exchange informal chitchat and discuss next steps, the source — feeling more relaxed — would offer some interesting perspectives or anecdotes that added to the story I was pursuing or gave me an idea for another piece.

3 Types of Stories Major and Planned Gift Officers Should be Telling

iMarketSmart

Give her an opportunity to exchange her story with you. Do this… exchange stories… and you’ll put yourself in the position to generate more major and planned gifts.

Plan 52

When the dreaded stairs become the fun stairs

Nonprofit Marketing Blog

You do that by providing a benefit exchange - a reward for taking action. A strong benefit exchange delivers immediately and reflects people’s values. As my favorite economist says, it’s all about incentives.

Connect with Current Events for Nonprofit Marketing Success — Earth Day 2010

Getting Attention

Here are just a few of the many strong models of nonprofit marketing campaigns around Earth Day 2010 (via my colleagues active on the Progressive Exchange list serv. Tags: Campaign Marketing Models & Tips Media Relations and Press be part of the solution e-newsletter e-update earth day Getting Attention green for life Macy's media relations Nonprofit Communications nonprofit marketing PETA progressive exchange Sierra Club

Advice To a Promotional Products Company

Cause Related Marketing

[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. How do I get started? Please add me to your GoogleGroup.Thanks,JackHi Jack:To really answer your question I’d need to.

What is 3-to-1 Major Gift Fundraising?

iMarketSmart

Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “3-to-1 Major Gift Fundraising.”

Make Your Nonprofit Website an Email Capturing Machine

Getting Attention

You see this a lot on retail websites where they promise a coupon in exchange for your email address. Guest blogger Yesenia Sotelo founded Smart Cause Digital where she builds and grows smart websites. Email is dead. No one reads their email anymore.”. You might have heard this before and you might hear it again—but not from me! Email is one of the most powerful tools available.

Email 101

5 Steps to Building Your Generosity Network

Nonprofit Marketing Blog

Make the leap from an exchange of words to an authentic relationship. In The Generosity Network , authors Jennifer McCrea and Jeffrey C. Walker stress that “[t]rue generosity is rooted in relatedness”.

Paving The Way For Empty Fundraising Mailboxes

The Agitator

The watchdog Charity Navigator is changing its rating rules to penalize nonprofits who fail to provide an ‘opt-in’ process for the rental or exchange of their donors’ names.

I must sound like a broken record but here’s more nonprofit data that will inspire you to focus more on major donors

iMarketSmart

Remember that an exchange of money will only occur if your value proposition is fair and makes your donors feel good. The left-leaning Institute for Policy Studies crunched the data from Giving USA Foundation’s annual philanthropic survey to figure out who was giving what.

Priority 2014: Recommit to Your Privacy Policy

Getting Attention

He invests his data with your organization in exchange for a relevant, connected and engaging experience (like that thank you email).

Stop the Communications-Program Tug of War

Getting Attention

Are you in a tug of war with program colleagues for control of your communications? Raise your hand if you’ve run up against any of these challenges: Your colleague on the program side makes an outrageous communications demand based on a consumer marketing model.

How NPR and PBS Engage Digital Audiences (An #npcomm Showdown)

Kivi's Nonprofit Communications Blog

I couldn’t find a place for a genuine exchange or interaction on its website. Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the strategies in sync? Where do they diverge?

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The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization. Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization.

6 Quick Behavioral Economics Lessons for Fundraisers

Nonprofit Marketing Blog

Gift Exchange/Reciprocity. What it is: A gift exchange happens when people feel obligated to repay gifts or return a favor, even if they know the gifts are intended to get them to take action. A gift exchange doesn’t need to be expensive, it just needs to be sincere. Last month I had the chance to listen to Professor Judd Kessler of the Wharton School during the Ruffalo Noel Levitz Annual Fundraising Conference in Minneapolis.

Donor Complaints: Why it’s a bad idea to get upset with donors when they complain

iMarketSmart

Promises were made to me in exchange for my money, but the promises were not kept. No one likes to hear complaints. . But when you work for a nonprofit or a private sector business, you need to welcome complaints. Here’s why: Donor complaints are opportunities in disguise.

The Rest Of The Retention Story – Part 3

The Agitator

Believers are certain that somewhere out there, if only they can find the right data overlays, if only they employ the right predictive acquisition models, or if only they can hit on the right exchange lists, there’s an enormous reservoir of new donors that will flow their way. The most fundamental flaw in the conventional fundraising belief system is this: “Donors are born, not made.”

Reactivate Your Email List (Case Study)

Getting Attention

Note from Nancy: I came upon Karla’s terrific guidance for re-engaging folks on the Progressive Exchange list serv, and got her permission to repost here. Since 1996, Karla Capers has been working for advocacy organizations, figuring out ways to use the internet to raise visibility for progressive issues, engage people in campaigns, and try to make the world a better place.

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Semantic confusion surrounding modern marketing

Public Sector Marketing 2.0

Levitt) “Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about.