Getting Attention

MARCH 18, 2010

I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it.

Exchange 100

Exchange Question SEO Free 100

Getting Attention

MARCH 18, 2010

I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it.

Exchange 100

Exchange Question SEO Free 100

A Small Change

MARCH 8, 2010

I am participating today in an annual tradition called the Nonprofit Blog Exchange , an event where nonprofit and philanthropy bloggers write about another blog. This year I am writing about Marc Pitman’s The Fundraising Coach. Marc is a reputable expert and thought leader in the fundraising community. From his blog you can receive his regular weekly posts, connect to his podcast, or get his book with tips and tools for success. He writes about everything from SEO to Generating Leads.

Exchange 108

Exchange Sports SEO August 108

Non Profit Marketing 360

OCTOBER 14, 2011

The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance. With this exchange, the store’s receiver could not send information back to the phone. The newly-announced exchange means that two NFC-enabled devices can synchronize information between them.

Exchange 100

Exchange Peer-to-peer Release Forum 100

Non Profit Marketing 360

OCTOBER 3, 2011

The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance. With this exchange, the store’s receiver could not send information back to the phone. The newly-announced exchange means that two NFC-enabled devices can synchronize information between them.

Exchange 100

Exchange Peer-to-peer Release Forum 100

Getting Attention

MARCH 18, 2010

I want to tell you about an incredible resource that I discovered a few months ago-- The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. And, as soon as you read this post, I urge you to join me there. It's free and will help you the first time you use it. I guarantee it. easy-to-use email list serv or web-based community) for folks doing online organizing, advocacy, marketing and fundraising "on behalf of the public interest."

Exchange 102

Exchange Question SEO Free 102

SocialButterfly

AUGUST 11, 2010

Ogilvy PR recently launched their Social Marketing ExChange as well (and started an office in Atlanta–as did AED…). You may have noticed a fun new badge on the bottom right of SocialButterfly.

Exchange 184

Exchange Atlanta Forum PR 184

Getting Attention

APRIL 21, 2010

Here are just a few of the many strong models of nonprofit marketing campaigns around Earth Day 2010 (via my colleagues active on the Progressive Exchange list serv. Tags: Campaign Marketing Models & Tips Media Relations and Press be part of the solution e-newsletter e-update earth day Getting Attention green for life Macy's media relations Nonprofit Communications nonprofit marketing PETA progressive exchange Sierra Club

Exchange 100

Exchange Signature Church Holiday 100

iMarketSmart

FEBRUARY 10, 2014

Both are financial transactions involving an exchange of money in return for something of value. Let’s consider what happens when you give a waiter money (a tip) in exchange for service compared with giving money to a homeless person. Waiter => restaurant provides opportunity for customer (donor) to feel that they were involved in a fair exchange since they received good service (value) in exchange for money.

Differences 138

Differences Exchange Sales And Marketing Tactics 138

iMarketSmart

DECEMBER 1, 2014

Allowing more engagement and involvement by exchanging stories with prospects. The problem with too many fundraising initiatives is that they tend to tell stories without opportunities for real donor exchange and engagement. It’s exchanging them. So I think it’s time to open up the exchange much, much further. By allowing an exchange of stories you show that you care about your donor and their reasons for wanting to fulfill the needs of others.

Storytelling 187

Storytelling Exchange Barriers Fundraising 187

Kivi's Nonprofit Communications Blog

AUGUST 13, 2020

Marketing is about the value exchange. I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. Sometimes words like public relations or outreach are also thrown in the mix. Many of these debates center on which words should be included in someone’s job title or team name.

Marketing Communications 176

Marketing Communications Work Communications Exchange 176

CrowdRise

FEBRUARY 25, 2019

The time when Decent Humans from all over the globe come together to learn new fundraising strategies, exchange stories of successes (and maybe even some misses), and gain valuable wisdom and insights to help further their missions It’s that time again. Conference season.

Exchange 46

Exchange Conference Mission Strategy 46

J Campbell Social Marketing

AUGUST 24, 2020

On the always-informative Progressive Exchange listserv , one of the members posed this question: . It’s a value exchange! Download the Nonprofit Social Media Audit template. Anybody have a Social Media Audit template?

Template 247

Template Social Media Free Media 247

iMarketSmart

JANUARY 2, 2019

Facilitating an exchange of value (fundraising). Being disrespectful, interrupting & annoying supporters. Spray-n’-pray marketing. Show up n’ throw up presentations. Treating donors like ATM machines. Asking for money (begging). Counting numbers of new Legacy Society members. Shaming donors into giving at events that cost a lot. Acquiring thousands of new, low-dollar donors. Finding innovative ways to get ‘em to give more. Pre-qualifying major donors mostly because they’re rich.

Best Practices 133

Best Practices Best Practice Exchange Opt-in 133

EveryAction

NOVEMBER 27, 2018

Social Capital 2019 is a content-rich, invitation-only conference bringing together the brightest nonprofit and corporate minds for a candid exchange on growing strategic partnerships. It's finally here!

Conference 284

Conference Best Las Vegas San Diego 284

Getting Attention

SEPTEMBER 11, 2013

Here’s the challenge—faced by all of you, I bet (me too)—this approach addresses: 1) Our relationship with the folks on our lists is a clear, although implicit, exchange. 2) They give us permission to email them in exchange for respect, and targeted content they value. Pay attention to this fresh approach to creating the most effective email campaigns possible.

Email 174

Email Exchange Permission Techniques 174

iMarketSmart

JUNE 19, 2015

I think donors want value in exchange for their money. . In Abila’s new donor engagement report , the first question they asked donors was, “What matters most to you?” ” Problem is… the answers they allowed were not all that great. And the results really don’t tell us much. That’s why I think we might be asking donors the wrong questions. What can you possibly conclude from the chart above? What’s the marketing takeaway there?

Question 164

Question Donors Exchange Segmentation 164

iMarketSmart

FEBRUARY 11, 2014

Yesterday I said that, in order to inspire a monetary exchange (for profit or nonprofit), you must provide value to others. They want offers that provide fair value exchanges for dollars — not to be treated like ATM machines (by fundraisers who think that giving is different than buying). I said that I think the problem with fundraising is that nonprofits think fundraising is “different” from other forms of marketing and sales when it isn’t.

Differences 126

Differences Donations Sales And Marketing Exchange 126

iMarketSmart

JULY 10, 2017

An exchange of money from supporters to nonprofits only occurs when a clear value proposition is presented helping them justify the expense. Too many nonprofits fail to inspire people to give because they don’t understand value. People will pay to feel good. It is essential that donors see that they will feel good as a result of their giving. The warm glow is among the most powerful of incentives. Too many nonprofits fail to make supporters feel good.

Lead Generation 109

Lead Generation Exchange Major Donors Donations 109

J Campbell Social Marketing

JULY 15, 2020

You have to consistently show up and provide value in exchange for your audience’s attention and time. . Data shows that over 50% of nonprofits are active on at least two social media channels. With over 1.5 million nonprofits registered in the US, that’s a pretty significant amount of posting, tweeting, and ‘gramming. . Of course, being “active” is one thing – but are nonprofits truly leveraging the power and potential of these channels to get results? .

Social Media 187

Social Media Effective Effectiveness Media 187

iMarketSmart

DECEMBER 10, 2014

Give her an opportunity to exchange her story with you. Do this… exchange stories… and you’ll put yourself in the position to generate more major and planned gifts. Storytelling is important for major and planned gift officers because it helps move the donor through the decision-making process. Choosing the right story at the right time is essential.

Plan 136

Plan Exchange Intent Storytelling 136

Kivi's Nonprofit Communications Blog

DECEMBER 16, 2016

Does your office do a gift exchange this time of year? Happy Friday, friends! Will you join me for some Mixed Links… If you are interested in our training webinars, check out our yearly Annual All-Access Pass Sale going on now. You get 365 days of access to webinars, downloads, time savers, and the awesome Pass Holder Community for only $499.

Link 133

Link Nonprofit Communications Communications Exchange 133

EveryAction

OCTOBER 31, 2017

They host workshops on mural painting, a hip hop academy, and an ambassador program where they send artists aboard to facilitate cultural exchange. Happy Halloween from all of us at EveryAction! Every year we celebrate by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and commemorate the start of end-of-year fundraising campaigns. So without further ado, here are some of this year's favorites. Drumroll please.

Maryland 135

Maryland Youth Exchange Range 135

iMarketSmart

JANUARY 20, 2016

Fundraisers inspire transactions involving an exchange of money in return for something of value. What matters is that a fair exchange of value took place. And, when an exchange for money takes place, like it or not, that is, in fact, marketing or selling. Fundraising IS marketing and selling. Yet some fundraisers think it’s different from other forms of marketing and sales when it isn’t. Somehow the altruistic aspects of fundraising get in the way and muck up the process.

Sales And Marketing 109

Sales And Marketing Exchange Marketing Sales 109

iMarketSmart

JULY 12, 2017

Any exchange of money occurs because a person sees value in giving away their hard-earned cash. Sales managers? But we don’t sell anything! Actually, you do! You’re selling value. The private sector usually has sales managers for their teams. The nonprofit sector usually doesn’t. Instead, they have Directors or CDO’s. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams.

Sales 100

Sales Sales And Marketing Plan Metrics 100

J Campbell Social Marketing

AUGUST 3, 2020

But they don’t offer any value in exchange for the attention they want to be paid. Social media is a value exchange, pure and simple. Recognizing this value exchange is the only way to build an audience online with integrity. . Social Media for Social Good Academy 2.0 is opening soon! Don’t miss out or lose your spot – get on the Early Interest List by clicking here.

Social Media 137

Social Media Billboards Media Social 137

iMarketSmart

MARCH 22, 2019

Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “ 3-to-1 Major Gift Fundraising.

Exchange 109

Exchange Sample Fundraising Fundraiser 109

J Campbell Social Marketing

JULY 18, 2019

Social media is a value exchange. You’ve undoubtedly heard that to amplify your nonprofit marketing, you need a strategy to create and share great videos on your website and social media channels. Video is the best performing content type on social. Having videos on your website increases the time spent on the site by 71%. After watching a video, 64% of people are more likely to make a purchase online.

Video 193

Video Social Media Media How To 193

Public Sector Marketing 2.0

OCTOBER 25, 2018

In doing so, SGMB provides a meeting point for media professionals to network with senior decision-makers in Sharjah and exchange valuable views on topical issues.

Government 141

Government UAE United Arab Emirates Public Sector 141

Public Sector Marketing 2.0

MAY 2, 2012

and that allow the creation and exchange of user-generated content. Social Media [verb] : People having conversations, building relationships and exchanging content online; digital word of mouth and social capital building. Once in a while I like to go back to the basics. A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement.

Social Media 141

Social Media Media Social Exchange 141

iMarketSmart

FEBRUARY 5, 2014

Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “3-to-1 Major Gift Fundraising.”

Exchange 180

Exchange Fundraising Fundraiser Report 180

Getting Attention

DECEMBER 2, 2013

Copy Writer and Content Coordinator , Equal Exchange (West Bridgewater, CT). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. Communications Specialist , National Association of Dental Plans (Dallas, TX). Communications Specialist , The Crow Canyon Archaeological Center (Cortez, CO).

Jobs 151

Jobs Nashville Dallas Vermont 151

EveryAction

OCTOBER 5, 2016

Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization. Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization. Social Capital 2017 is a content-rich, invitation-only conference bringing together the brightest nonprofit and corporate minds for a candid exchange on growing strategic partnerships.

Conference 219

Conference Best Oct Nov 219

iMarketSmart

SEPTEMBER 16, 2014

Nonprofits keep doing the same things that deliver the same results (usually prompting donors to hop from supporting one organization to another– hoping for a better value exchange and a more meaningful experience). “It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” ” – Charles Darwin. Donations have been stuck at 2% of GDP for several decades.

Organization 126

Organization Organic Spam Exchange 126

J Campbell Social Marketing

JULY 18, 2017

6 weekly Facebook Live videos with actionable ways to use storytelling to raise awareness and funds for your nonprofit; Freebie downloads, checklists, planners, and more; Invitation to the Private Facebook community, where you can exchange ideas with other nonprofit professionals and ask for my personalized advice. Join me for a free 6-week training on social media storytelling, specifically designed for the busy nonprofit!

Storytelling 102

Storytelling Social Media Free Exchange 102

Public Sector Marketing 2.0

AUGUST 31, 2011

It’s scary just how quickly Mark Zuckerberg’s vision of people exchanging “privacy for convenience&# is happening. This latest update is about to take that exchange to a whole new level. First thing I thought of when Google+ launched a few months ago was that they were making a big promotional mistake by making their USP (unique selling proposition) the fact that they allow users to create “circles&#. Why did I think it was a mistake?

Google 140

Google Facebook Exchange Differentiation 140

Getting Attention

DECEMBER 1, 2014

Online Communications Specialist The Resource Exchange (Colorado Springs, CO). Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications and Communications Assistant Demos (New York, NY). Chief Strategy and Communications Officer Bay.org. San Francisco, CA). Communications Director Transgender Law Center (Oakland, CA). Communications Manager Hollaback (Brooklyn, NY).

Jobs 154

Jobs San Francisco Dallas Denver 154

iMarketSmart

SEPTEMBER 12, 2014

So, in order to inspire a monetary exchange (for profit or nonprofit), you must provide value to others.” A while back, I wrote a blog post about the difference between buying and giving. I said, “There is no difference between buying and giving. ” A few brave folks responded to my post. One said, “ I caution us to take a close look at this, there is a distinct difference between consumer driven transactions and philanthropy.”

Sales 122

Sales Exchange Differences Google 122

iMarketSmart

AUGUST 20, 2019

If they see the value in their exchange of money for impact. If you do, many of your supporters will ask themselves to give and you’ll simply be facilitating the exchange. At MarketSmart, we don’t close sales and we don’t close deals. When it comes to how to ask for a gift, you’ll see there’s a parallel with how we conduct sales, and how nonprofits should raise funds.

Process 109

Process Urgency Exchange Solution 109

Getting Attention

JUNE 2, 2014

Communications Coordinator , Massachusetts Adoption Resource Exchange (Boston, MA). Please post your open nonprofit marketing positions here. Associate Video Producer , Marketing Graphic Designer, Online Campaign Strategist , Online Campaign Strategist-Latin America , Public Relations Specialist-Bilingual and Web Designer, The Human Society (Gaithersburg, MD). Associate Director of Digital Communications , Boston Children’s Hospital Trust (Boston, MA).

Jobs 157

Jobs Los Angeles Oakland San Francisco 157

iMarketSmart

FEBRUARY 3, 2017

Reciprocity (in exchange for something of value – service). People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. Social conformity (simply because it’s something you are supposed to do). Appreciation (recognition that the service was good). Sympathy. Empathy. But what else can we learn from the tips we give (unrestricted spending that is certainly not required) to restaurant waiters?

Frequency 133

Frequency Exchange How To Service 133

Kivi's Nonprofit Communications Blog

NOVEMBER 6, 2019

If we can raise $10,000 by November 30, we can match up 300 squirrels with 300 dogs in the prestigious Squirrel – Canine Exchange Institute, which promotes cross-species understanding and respect. Last week we shared some our favorite fundraising asks , and today we are back with a few more classics that work. To recap the first six: The Match Sponsor/Adopt The Menu Fighting Evil The Single Story The Emergency.

Fundraising 178

Fundraising Fundraiser Club Urgency 178

iMarketSmart

FEBRUARY 19, 2020

Look at this brief email exchange with Meghan: Again, keep in mind, I have never donated to LCRF. There’s a theme to major and legacy gift fundraising. You don’t have to be Sherlock Holmes to uncover it. It’s the importance of relationship building.

Examples 141

Examples Donors Cancer How To 141