We have a free transparency program called the Guidestar Exchange , and so far there are over 50,000 nonprofit participants. I would love to talk about the GuideStar Exchange. It’s at Guidestar.org/exchange and it’s completely free. Lindsay J.K. Nichols. MORE
Communications Coordinator , Massachusetts Adoption Resource Exchange (Boston, MA). Please post your open nonprofit marketing positions here. Associate Video Producer , Marketing Graphic Designer, Online Campaign Strategist , Online Campaign Strategist-Latin America , Public Relations Specialist-Bilingual and Web Designer, The Human Society (Gaithersburg, MD). Associate Director of Digital Communications , Boston Children’s Hospital Trust (Boston, MA). MORE
The watchdog Charity Navigator is changing its rating rules to penalize nonprofits who fail to provide an ‘opt-in’ process for the rental or exchange of their donors’ names. MORE
I couldn’t find a place for a genuine exchange or interaction on its website. Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the strategies in sync? Where do they diverge? MORE
Join me for a free 6-week training on social media storytelling, specifically designed for the busy nonprofit! Summer isn’t over yet – there is still time to ramp up your social media storytelling skills! . What is Storytelling Summer School ? . MORE
Both are financial transactions involving an exchange of money in return for something of value. Let’s consider what happens when you give a waiter money (a tip) in exchange for service compared with giving money to a homeless person. MORE
This is how essential she finds her Pass: I’ve been with Nonprofit Marketing Guide a long time, a REALLY long time, and I’m still learning from the webinars, Facebook Group exchanges, and in-person gatherings like the Nonprofit Technology Conference. Little black dresses and pumps. MORE
Here are just a few of the many strong models of nonprofit marketing campaigns around Earth Day 2010 (via my colleagues active on the Progressive Exchange list serv. Tags: Campaign Marketing Models & Tips Media Relations and Press be part of the solution e-newsletter e-update earth day Getting Attention green for life Macy's media relations Nonprofit Communications nonprofit marketing PETA progressive exchange Sierra Club MORE
and that allow the creation and exchange of user-generated content. Social Media [verb] : People having conversations, building relationships and exchanging content online; digital word of mouth and social capital building. Once in a while I like to go back to the basics. A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement. MORE
Online Communications Specialist The Resource Exchange (Colorado Springs, CO). Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications and Communications Assistant Demos (New York, NY). Chief Strategy and Communications Officer Bay.org. MORE
Any exchange of money occurs because a person sees value in giving away their hard-earned cash. Sales managers? But we don’t sell anything! Actually, you do! You’re selling value. The private sector usually has sales managers for their teams. The nonprofit sector usually doesn’t. Instead, they have Directors or CDO’s. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams. MORE
I think donors want value in exchange for their money. . In Abila’s new donor engagement report , the first question they asked donors was, “What matters most to you?” ” Problem is… the answers they allowed were not all that great. MORE
Give her an opportunity to exchange her story with you. Do this… exchange stories… and you’ll put yourself in the position to generate more major and planned gifts. MORE
The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance. MORE
Reciprocity (in exchange for something of value – service). People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. Social conformity (simply because it’s something you are supposed to do). MORE
You do that by providing a benefit exchange - a reward for taking action. A strong benefit exchange delivers immediately and reflects people’s values. As my favorite economist says, it’s all about incentives. MORE
Here’s the challenge—faced by all of you, I bet (me too)—this approach addresses: 1) Our relationship with the folks on our lists is a clear, although implicit, exchange. 2) They give us permission to email them in exchange for respect, and targeted content they value. MORE
Here’s why: The law of reciprocity (that everyone on earth obeys) usually leads to unfair exchanges. MORE
It’s all an exchange. In my last post, I described some of the benefits of combining the powerful one-two punch of great stories and social media. To capitalize on those benefits, what qualities do you need to be an effective storyteller for your nonprofit? MORE
Given that, the only satisfaction in cases like this comes from calling out pinkwashers like the Bradford Exchange. Komen for the Cure Pinkwashing FSI Faux Cause Marketing Ads Canadian Breast Cancer Foundation Bradford Exchange Android Google Apple MORE
The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance. MORE
Often, as a source and I would exchange informal chitchat and discuss next steps, the source — feeling more relaxed — would offer some interesting perspectives or anecdotes that added to the story I was pursuing or gave me an idea for another piece. MORE
I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it. MORE
Are you in a tug of war with program colleagues for control of your communications? Raise your hand if you’ve run up against any of these challenges: Your colleague on the program side makes an outrageous communications demand based on a consumer marketing model. MORE
Believers are certain that somewhere out there, if only they can find the right data overlays, if only they employ the right predictive acquisition models, or if only they can hit on the right exchange lists, there’s an enormous reservoir of new donors that will flow their way. The most fundamental flaw in the conventional fundraising belief system is this: “Donors are born, not made.” MORE
Progressive Exchange : Join this no-charge email list to access jobs in online marketing and fundraising for progressive causes. There are so many compelling job opportunities for us nonprofit communicators. MORE
Copy Writer and Content Coordinator , Equal Exchange (West Bridgewater, CT). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities. MORE
I want to tell you about an incredible resource that I discovered a few months ago-- The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. And, as soon as you read this post, I urge you to join me there. It's free and will help you the first time you use it. I guarantee it. easy-to-use email list serv or web-based community) for folks doing online organizing, advocacy, marketing and fundraising "on behalf of the public interest." MORE
An exchange of money from supporters to nonprofits only occurs when a clear value proposition is presented helping them justify the expense. Too many nonprofits fail to inspire people to give because they don’t understand value. MORE
If you’re familiar with marketing, you know the principle of a benefit exchange: a reward offered in return for taking an action. A benefit exchange answers the question: What’s in it for me? Benefit exchanges are useful for all kinds of situations. But we often get the benefit exchange wrong. So here’s a mini-marketing refresh on strengthening the reward part of your benefit exchange. MORE
Ogilvy PR recently launched their Social Marketing ExChange as well (and started an office in Atlanta–as did AED…). You may have noticed a fun new badge on the bottom right of SocialButterfly. MORE
Remember that an exchange of money will only occur if your value proposition is fair and makes your donors feel good. The left-leaning Institute for Policy Studies crunched the data from Giving USA Foundation’s annual philanthropic survey to figure out who was giving what. MORE
[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. How do I get started? Please add me to your GoogleGroup.Thanks,JackHi Jack:To really answer your question I’d need to. MORE
He invests his data with your organization in exchange for a relevant, connected and engaging experience (like that thank you email). MORE
Fundraisers inspire transactions involving an exchange of money in return for something of value. What matters is that a fair exchange of value took place. And, when an exchange for money takes place, like it or not, that is, in fact, marketing or selling. MORE
Allowing more engagement and involvement by exchanging stories with prospects. The problem with too many fundraising initiatives is that they tend to tell stories without opportunities for real donor exchange and engagement. It’s exchanging them. I get it! I get it! MORE
Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “3-to-1 Major Gift Fundraising.” MORE
Make the leap from an exchange of words to an authentic relationship. In The Generosity Network , authors Jennifer McCrea and Jeffrey C. Walker stress that “[t]rue generosity is rooted in relatedness”. MORE
I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. Sick of my rants yet? MORE
Does your office do a gift exchange this time of year? Happy Friday, friends! Will you join me for some Mixed Links… If you are interested in our training webinars, check out our yearly Annual All-Access Pass Sale going on now. MORE
I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it. MORE
I am participating today in an annual tradition called the Nonprofit Blog Exchange , an event where nonprofit and philanthropy bloggers write about another blog. This year I am writing about Marc Pitman’s The Fundraising Coach. Marc is a reputable expert and thought leader in the fundraising community. From his blog you can receive his regular weekly posts, connect to his podcast, or get his book with tips and tools for success. He writes about everything from SEO to Generating Leads. MORE
You see this a lot on retail websites where they promise a coupon in exchange for your email address. Guest blogger Yesenia Sotelo founded Smart Cause Digital where she builds and grows smart websites. Email is dead. No one reads their email anymore.”. You might have heard this before and you might hear it again—but not from me! Email is one of the most powerful tools available. MORE
Exchange Related Topics Wild Woman Fundraising
JULY 17, 2014
We have a free transparency program called the Guidestar Exchange , and so far there are over 50,000 nonprofit participants. I would love to talk about the GuideStar Exchange. It’s at Guidestar.org/exchange and it’s completely free. Lindsay J.K. Nichols.
Getting Attention
MARCH 18, 2010
I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it.
Getting Attention
MARCH 18, 2010
I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it.
Non Profit Marketing 360
OCTOBER 14, 2011
The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance.
Non Profit Marketing 360
OCTOBER 3, 2011
The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance.
Getting Attention
MARCH 18, 2010
I want to tell you about an incredible resource that I discovered a few months ago-- The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. And, as soon as you read this post, I urge you to join me there. It's free and will help you the first time you use it. I guarantee it. easy-to-use email list serv or web-based community) for folks doing online organizing, advocacy, marketing and fundraising "on behalf of the public interest."
iMarketSmart
FEBRUARY 10, 2014
Both are financial transactions involving an exchange of money in return for something of value. Let’s consider what happens when you give a waiter money (a tip) in exchange for service compared with giving money to a homeless person.
Getting Attention
SEPTEMBER 11, 2013
Here’s the challenge—faced by all of you, I bet (me too)—this approach addresses: 1) Our relationship with the folks on our lists is a clear, although implicit, exchange. 2) They give us permission to email them in exchange for respect, and targeted content they value.
Getting Attention
DECEMBER 1, 2014
Online Communications Specialist The Resource Exchange (Colorado Springs, CO). Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications and Communications Assistant Demos (New York, NY). Chief Strategy and Communications Officer Bay.org.
Getting Attention
APRIL 13, 2016
Progressive Exchange : Join this no-charge email list to access jobs in online marketing and fundraising for progressive causes. There are so many compelling job opportunities for us nonprofit communicators.
iMarketSmart
FEBRUARY 8, 2017
I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. Sick of my rants yet?
iMarketSmart
JULY 12, 2017
Any exchange of money occurs because a person sees value in giving away their hard-earned cash. Sales managers? But we don’t sell anything! Actually, you do! You’re selling value. The private sector usually has sales managers for their teams. The nonprofit sector usually doesn’t. Instead, they have Directors or CDO’s. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams.
SocialButterfly
AUGUST 11, 2010
Ogilvy PR recently launched their Social Marketing ExChange as well (and started an office in Atlanta–as did AED…). You may have noticed a fun new badge on the bottom right of SocialButterfly.
Public Sector Marketing 2.0
MAY 2, 2012
and that allow the creation and exchange of user-generated content. Social Media [verb] : People having conversations, building relationships and exchanging content online; digital word of mouth and social capital building. Once in a while I like to go back to the basics. A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement.
iMarketSmart
FEBRUARY 3, 2017
Reciprocity (in exchange for something of value – service). People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. Social conformity (simply because it’s something you are supposed to do).
Getting Attention
JUNE 2, 2014
Communications Coordinator , Massachusetts Adoption Resource Exchange (Boston, MA). Please post your open nonprofit marketing positions here. Associate Video Producer , Marketing Graphic Designer, Online Campaign Strategist , Online Campaign Strategist-Latin America , Public Relations Specialist-Bilingual and Web Designer, The Human Society (Gaithersburg, MD). Associate Director of Digital Communications , Boston Children’s Hospital Trust (Boston, MA).
Kivi's Nonprofit Communications Blog
DECEMBER 6, 2016
This is how essential she finds her Pass: I’ve been with Nonprofit Marketing Guide a long time, a REALLY long time, and I’m still learning from the webinars, Facebook Group exchanges, and in-person gatherings like the Nonprofit Technology Conference. Little black dresses and pumps.
iMarketSmart
JANUARY 20, 2016
Fundraisers inspire transactions involving an exchange of money in return for something of value. What matters is that a fair exchange of value took place. And, when an exchange for money takes place, like it or not, that is, in fact, marketing or selling.
iMarketSmart
APRIL 6, 2016
Here’s why: The law of reciprocity (that everyone on earth obeys) usually leads to unfair exchanges.
Getting Attention
DECEMBER 2, 2013
Copy Writer and Content Coordinator , Equal Exchange (West Bridgewater, CT). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities.
Kivi's Nonprofit Communications Blog
DECEMBER 16, 2016
Does your office do a gift exchange this time of year? Happy Friday, friends! Will you join me for some Mixed Links… If you are interested in our training webinars, check out our yearly Annual All-Access Pass Sale going on now.
iMarketSmart
JUNE 19, 2015
I think donors want value in exchange for their money. . In Abila’s new donor engagement report , the first question they asked donors was, “What matters most to you?” ” Problem is… the answers they allowed were not all that great.
Getting Attention
APRIL 21, 2010
Here are just a few of the many strong models of nonprofit marketing campaigns around Earth Day 2010 (via my colleagues active on the Progressive Exchange list serv. Tags: Campaign Marketing Models & Tips Media Relations and Press be part of the solution e-newsletter e-update earth day Getting Attention green for life Macy's media relations Nonprofit Communications nonprofit marketing PETA progressive exchange Sierra Club
iMarketSmart
DECEMBER 10, 2014
Give her an opportunity to exchange her story with you. Do this… exchange stories… and you’ll put yourself in the position to generate more major and planned gifts.
The Agitator
FEBRUARY 17, 2015
The watchdog Charity Navigator is changing its rating rules to penalize nonprofits who fail to provide an ‘opt-in’ process for the rental or exchange of their donors’ names.
Getting Attention
APRIL 10, 2014
You see this a lot on retail websites where they promise a coupon in exchange for your email address. Guest blogger Yesenia Sotelo founded Smart Cause Digital where she builds and grows smart websites. Email is dead. No one reads their email anymore.”. You might have heard this before and you might hear it again—but not from me! Email is one of the most powerful tools available.
iMarketSmart
FEBRUARY 5, 2014
Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “3-to-1 Major Gift Fundraising.”
J Campbell Social Marketing
JULY 18, 2017
Join me for a free 6-week training on social media storytelling, specifically designed for the busy nonprofit! Summer isn’t over yet – there is still time to ramp up your social media storytelling skills! . What is Storytelling Summer School ? .
Kivi's Nonprofit Communications Blog
MAY 24, 2017
Often, as a source and I would exchange informal chitchat and discuss next steps, the source — feeling more relaxed — would offer some interesting perspectives or anecdotes that added to the story I was pursuing or gave me an idea for another piece.
Nonprofit Marketing Blog
APRIL 9, 2013
If you’re familiar with marketing, you know the principle of a benefit exchange: a reward offered in return for taking an action. A benefit exchange answers the question: What’s in it for me? Benefit exchanges are useful for all kinds of situations. But we often get the benefit exchange wrong. So here’s a mini-marketing refresh on strengthening the reward part of your benefit exchange.
Nonprofit Marketing Blog
DECEMBER 6, 2012
You do that by providing a benefit exchange - a reward for taking action. A strong benefit exchange delivers immediately and reflects people’s values. As my favorite economist says, it’s all about incentives.
iMarketSmart
JANUARY 20, 2017
Remember that an exchange of money will only occur if your value proposition is fair and makes your donors feel good. The left-leaning Institute for Policy Studies crunched the data from Giving USA Foundation’s annual philanthropic survey to figure out who was giving what.
Getting Attention
JANUARY 8, 2014
He invests his data with your organization in exchange for a relevant, connected and engaging experience (like that thank you email).
Cause Related Marketing
FEBRUARY 12, 2008
[Blogger's Note: What follows is an email exchange between Jack, who owns a promotional products business in Greensboro, North Carolina, and your's truly.]Hi Hi PaulI have a small promotional products logowear business and want to donate a portion of sales to my client’s charities. How do I get started? Please add me to your GoogleGroup.Thanks,JackHi Jack:To really answer your question I’d need to.
Getting Attention
NOVEMBER 20, 2013
Are you in a tug of war with program colleagues for control of your communications? Raise your hand if you’ve run up against any of these challenges: Your colleague on the program side makes an outrageous communications demand based on a consumer marketing model.
iMarketSmart
JULY 10, 2017
An exchange of money from supporters to nonprofits only occurs when a clear value proposition is presented helping them justify the expense. Too many nonprofits fail to inspire people to give because they don’t understand value.
J Campbell Social Marketing
JULY 5, 2017
It’s all an exchange. In my last post, I described some of the benefits of combining the powerful one-two punch of great stories and social media. To capitalize on those benefits, what qualities do you need to be an effective storyteller for your nonprofit?
The Agitator
SEPTEMBER 3, 2013
Believers are certain that somewhere out there, if only they can find the right data overlays, if only they employ the right predictive acquisition models, or if only they can hit on the right exchange lists, there’s an enormous reservoir of new donors that will flow their way. The most fundamental flaw in the conventional fundraising belief system is this: “Donors are born, not made.”
Nonprofit Marketing Blog
SEPTEMBER 26, 2013
Make the leap from an exchange of words to an authentic relationship. In The Generosity Network , authors Jennifer McCrea and Jeffrey C. Walker stress that “[t]rue generosity is rooted in relatedness”.
Kivi's Nonprofit Communications Blog
JULY 20, 2016
I couldn’t find a place for a genuine exchange or interaction on its website. Earlier this summer, I mentioned that we’ve been tracking the communications of pairs of national nonprofits working in the same space. Where are the strategies in sync? Where do they diverge?
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