Progressive Exchange – $1,000,000 Answers to Your Nonprofit Marketing Questions (for free)

Getting Attention

I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it.

Progressive Exchange – $1,000,000 Answers to Your Nonprofit Marketing Questions (for free)

Getting Attention

I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it.

#Tech: Near-Field Communication Now Allows Two-Way Exchanges Of Information

Non Profit Marketing 360

The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance.

#Tech: Near-Field Communication Now Allows Two-Way Exchanges Of Information

Non Profit Marketing 360

The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance.

The Fundraising Coach: Nonprofit Blog Exchange Round #10

A Small Change

I am participating today in an annual tradition called the Nonprofit Blog Exchange , an event where nonprofit and philanthropy bloggers write about another blog. This year I am writing about Marc Pitman’s The Fundraising Coach. Marc is a reputable expert and thought leader in the fundraising community. From his blog you can receive his regular weekly posts, connect to his podcast, or get his book with tips and tools for success. He writes about everything from SEO to Generating Leads.

Calling Out a Faux Cause Marketing Pinkwasher

Cause Related Marketing

Given that, the only satisfaction in cases like this comes from calling out pinkwashers like the Bradford Exchange. Komen for the Cure Pinkwashing FSI Faux Cause Marketing Ads Canadian Breast Cancer Foundation Bradford Exchange Android Google Apple

Connect with Current Events for Nonprofit Marketing Success — Earth Day 2010

Getting Attention

Here are just a few of the many strong models of nonprofit marketing campaigns around Earth Day 2010 (via my colleagues active on the Progressive Exchange list serv. Tags: Campaign Marketing Models & Tips Media Relations and Press be part of the solution e-newsletter e-update earth day Getting Attention green for life Macy's media relations Nonprofit Communications nonprofit marketing PETA progressive exchange Sierra Club

What’s the Difference Between Buying and Giving

iMarketSmart

Both are financial transactions involving an exchange of money in return for something of value. Let’s consider what happens when you give a waiter money (a tip) in exchange for service compared with giving money to a homeless person.

What’s Wrong with Storytelling for Fundraising

iMarketSmart

Allowing more engagement and involvement by exchanging stories with prospects. The problem with too many fundraising initiatives is that they tend to tell stories without opportunities for real donor exchange and engagement. It’s exchanging them. I get it! I get it!

Mixed Links for Nonprofit Communicators

Kivi's Nonprofit Communications Blog

Does your office do a gift exchange this time of year? Happy Friday, friends! Will you join me for some Mixed Links… If you are interested in our training webinars, check out our yearly Annual All-Access Pass Sale going on now.

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Your Deal With Email Subscribers: Part 1

Getting Attention

Here’s the challenge—faced by all of you, I bet (me too)—this approach addresses: 1) Our relationship with the folks on our lists is a clear, although implicit, exchange. 2) They give us permission to email them in exchange for respect, and targeted content they value.

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Value

iMarketSmart

An exchange of money from supporters to nonprofits only occurs when a clear value proposition is presented helping them justify the expense. Too many nonprofits fail to inspire people to give because they don’t understand value.

2 marketing Jedi Masters tell us why fundraising IS marketing/selling

iMarketSmart

Fundraisers inspire transactions involving an exchange of money in return for something of value. What matters is that a fair exchange of value took place. And, when an exchange for money takes place, like it or not, that is, in fact, marketing or selling.

Are we sometimes asking donors the wrong questions?

iMarketSmart

I think donors want value in exchange for their money. . In Abila’s new donor engagement report , the first question they asked donors was, “What matters most to you?” ” Problem is… the answers they allowed were not all that great.

More About the Difference Between Buying and Donating…

iMarketSmart

Yesterday I said that, in order to inspire a monetary exchange (for profit or nonprofit), you must provide value to others. They want offers that provide fair value exchanges for dollars — not to be treated like ATM machines (by fundraisers who think that giving is different than buying).

One Free Way to Ramp Up Your Social Media Storytelling

J Campbell Social Marketing

Join me for a free 6-week training on social media storytelling, specifically designed for the busy nonprofit! Summer isn’t over yet – there is still time to ramp up your social media storytelling skills! . What is Storytelling Summer School ? .

Do major gift and planned gift staff need “sales managers”?

iMarketSmart

Any exchange of money occurs because a person sees value in giving away their hard-earned cash. Sales managers? But we don’t sell anything! Actually, you do! You’re selling value. The private sector usually has sales managers for their teams. The nonprofit sector usually doesn’t. Instead, they have Directors or CDO’s. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams.

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When Am I ‘On the Record’ With a Journalist?

Kivi's Nonprofit Communications Blog

Often, as a source and I would exchange informal chitchat and discuss next steps, the source — feeling more relaxed — would offer some interesting perspectives or anecdotes that added to the story I was pursuing or gave me an idea for another piece.

Great New Nonprofit Marketing Jobs: Movin’ Up Monday!

Getting Attention

Copy Writer and Content Coordinator , Equal Exchange (West Bridgewater, CT). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities.

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What Fundraisers Can Learn From Restaurants and Waiters

iMarketSmart

Reciprocity (in exchange for something of value – service). People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. Social conformity (simply because it’s something you are supposed to do).

3 Types of Stories Major and Planned Gift Officers Should be Telling

iMarketSmart

Give her an opportunity to exchange her story with you. Do this… exchange stories… and you’ll put yourself in the position to generate more major and planned gifts.

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Your donors want to find meaning in their lives. But are you helping them?

iMarketSmart

I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. Sick of my rants yet?

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Top 10 Sources: Nonprofit Communications Jobs

Getting Attention

Progressive Exchange : Join this no-charge email list to access jobs in online marketing and fundraising for progressive causes. There are so many compelling job opportunities for us nonprofit communicators.

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Does fundraising training focus too much on the ask?

iMarketSmart

Then, as the relationship grew and both of you realized you had things in common (and could exchange value with one another in ways that benefited both of you), you began to feel good and satisfied. Often I find that major gift (and legacy gift) fundraising education, training, and advice places too much emphasis on ‘the ask’ Yet, in many ways, the ask is the smallest part of most fundraiser’s jobs.

What’s Essential to Good Nonprofit Communications in 2017?

Kivi's Nonprofit Communications Blog

This is how essential she finds her Pass: I’ve been with Nonprofit Marketing Guide a long time, a REALLY long time, and I’m still learning from the webinars, Facebook Group exchanges, and in-person gatherings like the Nonprofit Technology Conference. Little black dresses and pumps.

Facebook’s latest response to Google+

Public Sector Marketing 2.0

It’s scary just how quickly Mark Zuckerberg’s vision of people exchanging “privacy for convenience&# is happening. This latest update is about to take that exchange to a whole new level.

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Paving The Way For Empty Fundraising Mailboxes

The Agitator

The watchdog Charity Navigator is changing its rating rules to penalize nonprofits who fail to provide an ‘opt-in’ process for the rental or exchange of their donors’ names.

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Great Nonprofit Marketing Jobs: Moving Up Monday

Getting Attention

Online Communications Specialist The Resource Exchange (Colorado Springs, CO). Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications and Communications Assistant Demos (New York, NY). Chief Strategy and Communications Officer Bay.org.

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Why Your Organization Needs to Change

iMarketSmart

Nonprofits keep doing the same things that deliver the same results (usually prompting donors to hop from supporting one organization to another– hoping for a better value exchange and a more meaningful experience).

“You’re in Sales! Get Over It!”

iMarketSmart

So, in order to inspire a monetary exchange (for profit or nonprofit), you must provide value to others.” A while back, I wrote a blog post about the difference between buying and giving. I said, “There is no difference between buying and giving.

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Why reciprocity must be an essential tool in your fundraising toolbox

iMarketSmart

Here’s why: The law of reciprocity (that everyone on earth obeys) usually leads to unfair exchanges.

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What is 3-to-1 Major Gift Fundraising?

iMarketSmart

Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “3-to-1 Major Gift Fundraising.”

Cold calling major donors to arrange appointments doesn’t work— but this method does

iMarketSmart

And, an exchange of money only happens when a proper exchange of value exists. No one likes getting cold calls and you probably don’t like making them.

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5 Ridiculously Simple Steps for Fundraising Success

iMarketSmart

Bottom line: As a fundraiser, your job is to constantly seek out ways to satisfy the needs and desires or your donors in order to facilitate a fair exchange of value for money. When you boil it all down, fundraising is pretty simple if you just recognize that: 1.

Social Media Defined

Public Sector Marketing 2.0

and that allow the creation and exchange of user-generated content. Social Media [verb] : People having conversations, building relationships and exchanging content online; digital word of mouth and social capital building. Once in a while I like to go back to the basics. A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement.

What Fundraisers Can Learn From Restaurants and Waiters

iMarketSmart

Reciprocity (in exchange for something of value – service). People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. . Social conformity (simply because it’s something you are supposed to do).

Help Me Name the New Cause Marketing Index

Cause Related Marketing

stock exchange announced that it had developed a new index of stocks meant to track corporate sustainability performance.Called the 'The NASDAQ OMX CRD Global Sustainability 50 Index' (TNOCGS50I), the index tracks the triple-bottom line of 50 global companies.I Kind Readers:On Monday, June 15, the NASDAQ OMX Group Inc.

How to Spot & Gather Strong Stories

Getting Attention

Tell me about a long-term donor you had a great conversation or email exchange with this week. When you gather compelling stories—about beneficiaries, donors, or volunteers, or other players—to share in campaigns, thanks, and other communications, you gain a powerful complement to your data and anecdotal understanding of the people you want to engage. Together, these insights forge a shortcut to engaging hearts, minds, and wallets. But it can be tough to source the right stories.

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Fantastic Nonprofit Marketing Jobs—Movin’ Up Monday

Getting Attention

Communications Coordinator , Massachusetts Adoption Resource Exchange (Boston, MA). Please post your open nonprofit marketing positions here. Associate Video Producer , Marketing Graphic Designer, Online Campaign Strategist , Online Campaign Strategist-Latin America , Public Relations Specialist-Bilingual and Web Designer, The Human Society (Gaithersburg, MD). Associate Director of Digital Communications , Boston Children’s Hospital Trust (Boston, MA).

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Museums Have A New Purpose: To Help People Find Their Twin Stranger

Selfish Giving

In exchange for a like, the poster would donate a dollar. Source: Mashable File this under the bizarre - and also under something things I had no clue existed: People looking for their doppelgänger in museums. What's a doppelgänger ? I asked the same thing.