Getting Attention

MARCH 18, 2010

I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it.

Exchange 100

Exchange SEO Question Case Study 100

Getting Attention

MARCH 18, 2010

I want to tell you about an incredible resource that I discovered a few months ago– The Progressive Exchange. The Progressive Exchange (PX) is an online community (a.k.a. Schwartz Nancy Schwartz nonprofit branding Nonprofit Communications nonprofit marketing online community progressive exchange tagline And, as soon as you read this post, I urge you to join me there. It’s free and will help you the first time you use it. I guarantee it.

Exchange 100

Exchange SEO Question Case Study 100

Non Profit Marketing 360

OCTOBER 14, 2011

The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance.

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Exchange Peer-to-peer Release Communications 130

Non Profit Marketing 360

OCTOBER 3, 2011

The press release touted the flexibility of two-way communication and the standards established at the outset to ensure universal access: The extension of the NFC Data Exchange Format (NDEF) to peer-to-peer use in SNEP is a significant advance.

Exchange 130

Exchange Peer-to-peer Release Communications 130

A Small Change

MARCH 8, 2010

I am participating today in an annual tradition called the Nonprofit Blog Exchange , an event where nonprofit and philanthropy bloggers write about another blog. This year I am writing about Marc Pitman’s The Fundraising Coach. Marc is a reputable expert and thought leader in the fundraising community. From his blog you can receive his regular weekly posts, connect to his podcast, or get his book with tips and tools for success. He writes about everything from SEO to Generating Leads.

Exchange 100

Exchange Sports SEO Podcast 100

Cause Related Marketing

JULY 26, 2011

Given that, the only satisfaction in cases like this comes from calling out pinkwashers like the Bradford Exchange. Komen for the Cure Pinkwashing FSI Faux Cause Marketing Ads Canadian Breast Cancer Foundation Bradford Exchange Android Google Apple

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Cause Marketing Louisville Exchange Kentucky 130

Getting Attention

APRIL 21, 2010

Here are just a few of the many strong models of nonprofit marketing campaigns around Earth Day 2010 (via my colleagues active on the Progressive Exchange list serv. Tags: Campaign Marketing Models & Tips Media Relations and Press be part of the solution e-newsletter e-update earth day Getting Attention green for life Macy's media relations Nonprofit Communications nonprofit marketing PETA progressive exchange Sierra Club

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Signature Holiday Church Exchange 100

iMarketSmart

FEBRUARY 10, 2014

Both are financial transactions involving an exchange of money in return for something of value. Let’s consider what happens when you give a waiter money (a tip) in exchange for service compared with giving money to a homeless person.

Differences 151

Differences Exchange Sales And Marketing Tactics 151

iMarketSmart

DECEMBER 1, 2014

Allowing more engagement and involvement by exchanging stories with prospects. The problem with too many fundraising initiatives is that they tend to tell stories without opportunities for real donor exchange and engagement. It’s exchanging them. I get it! I get it!

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Storytelling Exchange Barriers Fundraiser 182

iMarketSmart

JULY 10, 2017

An exchange of money from supporters to nonprofits only occurs when a clear value proposition is presented helping them justify the expense. Too many nonprofits fail to inspire people to give because they don’t understand value.

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Lead Generation Exchange Major Donors Donations 130

J Campbell Social Marketing

JULY 18, 2017

Join me for a free 6-week training on social media storytelling, specifically designed for the busy nonprofit! Summer isn’t over yet – there is still time to ramp up your social media storytelling skills! . What is Storytelling Summer School ? .

Storytelling 141

Storytelling Social Media Free Media 141

Kivi's Nonprofit Communications Blog

DECEMBER 16, 2016

Does your office do a gift exchange this time of year? Happy Friday, friends! Will you join me for some Mixed Links… If you are interested in our training webinars, check out our yearly Annual All-Access Pass Sale going on now.

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Link Nonprofit Communications Communications Exchange 167

Getting Attention

SEPTEMBER 11, 2013

Here’s the challenge—faced by all of you, I bet (me too)—this approach addresses: 1) Our relationship with the folks on our lists is a clear, although implicit, exchange. 2) They give us permission to email them in exchange for respect, and targeted content they value.

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Email Exchange Permission Techniques 179

iMarketSmart

JANUARY 20, 2016

Fundraisers inspire transactions involving an exchange of money in return for something of value. What matters is that a fair exchange of value took place. And, when an exchange for money takes place, like it or not, that is, in fact, marketing or selling.

Sales And Marketing 141

Sales And Marketing Exchange Marketing Sales 141

iMarketSmart

JUNE 19, 2015

I think donors want value in exchange for their money. . In Abila’s new donor engagement report , the first question they asked donors was, “What matters most to you?” ” Problem is… the answers they allowed were not all that great.

Question 169

Question Donors Exchange Segmentation 169

Public Sector Marketing 2.0

MAY 23, 2018

Whether it’s the ubiquitous Google Maps on our smartphones or the convenience of connecting to new apps via Facebook instead of memorizing yet another username and password, these exchanges are all around us.

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Facebook Amazon Trade Wikipedia 130

iMarketSmart

JULY 12, 2017

Any exchange of money occurs because a person sees value in giving away their hard-earned cash. Sales managers? But we don’t sell anything! Actually, you do! You’re selling value. The private sector usually has sales managers for their teams. The nonprofit sector usually doesn’t. Instead, they have Directors or CDO’s. But too many of them don’t know how to manage lead generation, cultivation, and tactical “closing” teams.

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Sales Sales And Marketing Plan Metrics 100

iMarketSmart

FEBRUARY 3, 2017

Reciprocity (in exchange for something of value – service). People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. Social conformity (simply because it’s something you are supposed to do).

Frequency 173

Frequency Exchange Fundraiser Fundraising 173

iMarketSmart

FEBRUARY 11, 2014

Yesterday I said that, in order to inspire a monetary exchange (for profit or nonprofit), you must provide value to others. They want offers that provide fair value exchanges for dollars — not to be treated like ATM machines (by fundraisers who think that giving is different than buying).

Differences 130

Differences Donations Sales And Marketing Exchange 130

iMarketSmart

DECEMBER 11, 2017

And, an exchange of money only happens when a proper exchange of value exists. No one likes getting cold calls and you probably don’t like making them.

Work 205

Work Major Donors Average Best Practice 205

iMarketSmart

FEBRUARY 8, 2017

I’ve droned on and on about the fact that your job is to make your donors feel good and to facilitate the exchange of dollars for value. Sick of my rants yet?

Help 163

Help Donors Exchange Tips 163

Kivi's Nonprofit Communications Blog

MAY 24, 2017

Often, as a source and I would exchange informal chitchat and discuss next steps, the source — feeling more relaxed — would offer some interesting perspectives or anecdotes that added to the story I was pursuing or gave me an idea for another piece.

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Television Radio Exchange Rules 200

Public Sector Marketing 2.0

AUGUST 31, 2011

It’s scary just how quickly Mark Zuckerberg’s vision of people exchanging “privacy for convenience&# is happening. This latest update is about to take that exchange to a whole new level.

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Google Facebook Exchange Differentiation 130

EveryAction

OCTOBER 31, 2017

They host workshops on mural painting, a hip hop academy, and an ambassador program where they send artists aboard to facilitate cultural exchange. Happy Halloween from all of us at EveryAction! Every year we celebrate by dressing up as some of our favorite nonprofit organizations as a way to recognize their incredible work and commemorate the start of end-of-year fundraising campaigns. So without further ado, here are some of this year's favorites. Drumroll please.

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Maryland Youth Exchange Range 152

J Campbell Social Marketing

JULY 5, 2017

It’s all an exchange. In my last post, I described some of the benefits of combining the powerful one-two punch of great stories and social media. To capitalize on those benefits, what qualities do you need to be an effective storyteller for your nonprofit?

Storytelling 184

Storytelling How To Dinner Exchange 184

iMarketSmart

DECEMBER 10, 2014

Give her an opportunity to exchange her story with you. Do this… exchange stories… and you’ll put yourself in the position to generate more major and planned gifts.

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Plan Exchange Intent Storytelling 130

Getting Attention

APRIL 13, 2016

Progressive Exchange : Join this no-charge email list to access jobs in online marketing and fundraising for progressive causes. There are so many compelling job opportunities for us nonprofit communicators.

Jobs 189

Jobs Nonprofit Communications Communications Minnesota 189

Getting Attention

DECEMBER 2, 2013

Copy Writer and Content Coordinator , Equal Exchange (West Bridgewater, CT). Please post your nonprofit marketing position here for full-time or part-time staff, consulting or internship opportunities. New Opportunities.

Jobs 173

Jobs Nashville Dallas Vermont 173

EveryAction

DECEMBER 12, 2017

Social Capital 2018 is a content-rich, invitation-only conference bringing together the brightest nonprofit and corporate minds for a candid exchange on growing strategic partnerships. It's finally here!

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Conference Best Las Vegas Feb 229

Selfish Giving

DECEMBER 29, 2017

In exchange for a like, the poster would donate a dollar. Source: Mashable File this under the bizarre - and also under something things I had no clue existed: People looking for their doppelgänger in museums. What's a doppelgänger ? I asked the same thing.

Museum 82

Museum Wikipedia Poster Exchange 82

iMarketSmart

FEBRUARY 9, 2018

Then, as the relationship grew and both of you realized you had things in common (and could exchange value with one another in ways that benefited both of you), you began to feel good and satisfied. Often I find that major gift (and legacy gift) fundraising education, training, and advice places too much emphasis on ‘the ask’ Yet, in many ways, the ask is the smallest part of most fundraiser’s jobs.

Training 100

Training Best Practice Best Practices Exchange 100

EveryAction

OCTOBER 5, 2016

Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization. Join us for the exchange of intelligent insights and bright ideas to take back and share with your organization.

Conference 285

Conference Best Oct Nov 285

iMarketSmart

APRIL 6, 2016

Here’s why: The law of reciprocity (that everyone on earth obeys) usually leads to unfair exchanges.

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Tools Best Practice Best Practices Vendor 130

Kivi's Nonprofit Communications Blog

DECEMBER 6, 2016

This is how essential she finds her Pass: I’ve been with Nonprofit Marketing Guide a long time, a REALLY long time, and I’m still learning from the webinars, Facebook Group exchanges, and in-person gatherings like the Nonprofit Technology Conference. Little black dresses and pumps.

Nonprofit Communications 233

Nonprofit Communications Communications Course Exchange 233

iMarketSmart

FEBRUARY 5, 2014

Let’s face it, your supporters want something in exchange for their cash. But, sadly, many nonprofits don’t give. This compelled me to come up with a simple methodology that I call “3-to-1 Major Gift Fundraising.”

Exchange 182

Exchange Fundraiser Fundraising Report 182

Public Sector Marketing 2.0

MAY 2, 2012

and that allow the creation and exchange of user-generated content. Social Media [verb] : People having conversations, building relationships and exchanging content online; digital word of mouth and social capital building. Once in a while I like to go back to the basics. A while back I wrote a post clarifying the meaning of the word “marketing ” and corresponding terms such as social marketing, social media marketing, and social media engagement.

Social Media 100

Social Media Media Social Exchange 100

iMarketSmart

SEPTEMBER 16, 2014

Nonprofits keep doing the same things that deliver the same results (usually prompting donors to hop from supporting one organization to another– hoping for a better value exchange and a more meaningful experience).

Organic 130

Organic Organization Spam Exchange 130

iMarketSmart

SEPTEMBER 12, 2014

So, in order to inspire a monetary exchange (for profit or nonprofit), you must provide value to others.” A while back, I wrote a blog post about the difference between buying and giving. I said, “There is no difference between buying and giving.

Sales 130

Sales Exchange Differences Philanthropy 130

Getting Attention

DECEMBER 1, 2014

Online Communications Specialist The Resource Exchange (Colorado Springs, CO). Post YOUR open nonprofit marketing and communications positions here. Associate Director of Communications and Communications Assistant Demos (New York, NY). Chief Strategy and Communications Officer Bay.org.

Jobs 164

Jobs San Francisco Denver Dallas 164

iMarketSmart

JUNE 10, 2014

Bottom line: As a fundraiser, your job is to constantly seek out ways to satisfy the needs and desires or your donors in order to facilitate a fair exchange of value for money. When you boil it all down, fundraising is pretty simple if you just recognize that: 1.

Exchange 130

Exchange Fundraiser Fundraising Education 130