Ethiopia's 'Sesame Street' Needs Your Help Saving Orphans

Cause Related Marketing

Bruktawit Tigabu is a 30-year-old teacher in Ethiopia who despaired over the number of orphan children in her country. Some people have characterized Tsehai Loves Learning as Ethiopia's Sesame Street. But… as I think is evident… money goes a long way in Ethiopia.

Charity: Water Is Special. But It’s The Video!

The Agitator

Their latest innovation (some might say gimmick) was their use of virtual reality headsets at their annual NYC black-tie fundraiser to show a moving video about bringing clean water to a village in Ethiopia.

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The Three Sentence Rule – Yeah, I Stole It

Kivi's Nonprofit Communications Blog

When clients say, “we should have a few paragraphs on that&# , I say, “if i can explain the latest on the Ethiopia/Eritrea border war in 25 seconds worth of copy, we should be able to explain any concept in three sentences or less.&#. Claire and Kivi at the Book Party.

Rules 269

The 2016 - 2017 Best Nonprofit Conferences Calendar

EveryAction

Ethiopia / $50. Ethiopia. Thousands of nonprofit pros rely on our annual Best Nonprofit Conferences Calendar to discover skill-building, strategy-slaying, network-enhancing nonprofit events. Today, we're excited to announce the all-new list for 2017!

Tweeting for Children

A. Fine Blog

These efforts will directly benefit children in Gambia, Zambia, Kenya and Ethiopia. The Christian Children’s Fund has changed its name to ChildFund International. To celebrate their new, well, let’s call it “christening&# , they will be giving gifts of agricultural love and hope from the organization’s gift catalog for every 200 Twitter followers @childfund receives. There is [.].

5 Ideas to Take Your Social Impact Program Further, Faster [SPONSORED]

Selfish Giving

by creating a VR video to take donors on a virtual trip to a small village in Ethiopia. Is your program or partnership in need of a refresh, or a new, innovative idea to take your impact to the next level?

Joint-Issue Promotion in Cause Marketing

Cause Related Marketing

Nutmann’s role in the ad is as an endorser, but with a strong hint of a cause meant to resonate with people who will use their Camelbak All Clear in more prosaic places than Ethiopia. (As

Twitter community-building initiative by ChildFund International draws some flak

Giving in a Digital World

There has been quite a bit of online discussion about the initiative launched earlier this month to help publicise the rebranding of the Christian Children’s Fund to ChildFund International , whereby they are aiming to acquire Twitter followers to @childfund by offering to send farming supplies to a family in Gambia, Zambia, Kenya or Ethiopia for every 200 followers gained. I must admit, the first thing I wondered when I heard about the campaign was quite how the funding of the farming supplies was being provided. Presumably not just from the charity’s usual funds, as the incentive link then just wouldn’t make sense. Yet there was no mention of any matching grant from a major donor to incentivise the sign-up of followers – which would have made sense. It turns-out I wasn’t alone in being confused, as revealed by Geoff Livingstone from the PR agency behind the campaign in a blog post earlier today where he seeks to clarify the situation. It turns-out that the charity did indeed apparently raise matching donations to fund the incentive campaign – not from a single major donor but from lots of individual donors who agreed to give an extra gift to fund it. However, there is still no more information provided with regard to quite how these special donors were engaged with the campaign – which is a pity as it would have added some much needed authenticity to the whole initiative. A further authenticity gap comes when you take a look at the new ChildFund International website – where there is no mention of the initiative at all (so far as I could see). So, it looks like there’s a key lesson to be learned here. Before launching any such social media initiative, do make absolutely sure that you’ve thought the whole thing through and are able to explain exactly what the deal is – in this case where the matching funds came from and just what else ChildFund has in store for those who sign-up, beyond the knowledge that they’ve contributed one-two-hundredth of a set of farming supplies for a family. That way you pre-empt any unnecessary suspicions and resulting tricky questions and you’re far more likely to generate a good-sized pool of genuinely interested followers. Indeed, this learning goes for any such prospect pool building initiative – online or offline – although you’re potentially dealing with a more savvy and challenging audience when you embark on Twitter-based initiative than when using more traditional channels ( as poor Mr Livingstone has discovered ). As I finish this post, @childfund has got a total of 968 followers, which is four more than they had when I grabbed the screenshot above a few minutes ago – so there’s some life in the campaign yet. However, under the one donation per 200 followers incentive, that still only equates to approaching 5 families receiving the specially funded supplies – which just doesn’t seem right somehow. The incentive initiative runs through to July 27th, and it’ll be interesting to see just how large a Twitter community they’ve managed to attract by then. Tags: Online fundraising Twitter Bryan Miller ChildFund International.

Twitter community-building initiative by ChildFund International draws some flak

Giving in a Digital World

There has been quite a bit of online discussion about the initiative launched earlier this month to help publicise the rebranding of the Christian Children’s Fund to ChildFund International , whereby they are aiming to acquire Twitter followers to @childfund by offering to send farming supplies to a family in Gambia, Zambia, Kenya or Ethiopia for every 200 followers gained. I must admit, the first thing I wondered when I heard about the campaign was quite how the funding of the farming supplies was being provided. Presumably not just from the charity’s usual funds, as the incentive link then just wouldn’t make sense. Yet there was no mention of any matching grant from a major donor to incentivise the sign-up of followers – which would have made sense. It turns-out I wasn’t alone in being confused, as revealed by Geoff Livingstone from the PR agency behind the campaign in a blog post earlier today where he seeks to clarify the situation. It turns-out that the charity did indeed apparently raise matching donations to fund the incentive campaign – not from a single major donor but from lots of individual donors who agreed to give an extra gift to fund it. However, there is still no more information provided with regard to quite how these special donors were engaged with the campaign – which is a pity as it would have added some much needed authenticity to the whole initiative. A further authenticity gap comes when you take a look at the new ChildFund International website – where there is no mention of the initiative at all (so far as I could see). So, it looks like there’s a key lesson to be learned here. Before launching any such social media initiative, do make absolutely sure that you’ve thought the whole thing through and are able to explain exactly what the deal is – in this case where the matching funds came from and just what else ChildFund has in store for those who sign-up, beyond the knowledge that they’ve contributed one-two-hundredth of a set of farming supplies for a family. That way you pre-empt any unnecessary suspicions and resulting tricky questions and you’re far more likely to generate a good-sized pool of genuinely interested followers. Indeed, this learning goes for any such prospect pool building initiative – online or offline – although you’re potentially dealing with a more savvy and challenging audience when you embark on Twitter-based initiative than when using more traditional channels ( as poor Mr Livingstone has discovered ). As I finish this post, @childfund has got a total of 968 followers, which is four more than they had when I grabbed the screenshot above a few minutes ago – so there’s some life in the campaign yet. However, under the one donation per 200 followers incentive, that still only equates to approaching 5 families receiving the specially funded supplies – which just doesn’t seem right somehow. The incentive initiative runs through to July 27th, and it’ll be interesting to see just how large a Twitter community they’ve managed to attract by then. Tags: Online fundraising Twitter Bryan Miller ChildFund International.

Fundraising tips to help your personal challenge go further

The Biddery Blog

Whether you are raising money for a Global Village trip to Ethiopia, a new home for a family in Hamilton or a disaster relief project, share something about your cause and why its important to YOU. Tips on Fund Raising from Habitat for Humanity The power of the Internet is amazing. Now you can create your own personal fundraising web page, send your message worldwide, promote your cause, collect donations and thank contributors, all from the luxury of your own computer.

Survival Of The Fittest?

The Agitator

Last year, it raised $965,000 by asking people with September birthdays to forgo presents and instead solicit cash to build wells in Ethiopia." NY Times columnist Nicholas Kristof just wrote the fascinating story of Scott Harrison, a fundraiser and skillful marketer who, as Kristof puts its, is making clean water sexy. Some important fundraising lessons here.