Effective and Ethical Creative [New Guide]

Kivi's Nonprofit Communications Blog

It’s really all about creating communications that are effective AND consistent with your values and ethics. M + R has released a new guide called Direct Response Creative for Nonprofits: Theory and Practice. That rather dry name belies the very interesting content inside.

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7 Steps to Ethical Storytelling (G.R.E.A.T. Stories)

Getting Attention

Now, thanks to innovators in our field, we have a framework for screening stories– the ethical storytelling pledge. Commit to ethical storytelling, then use this seven-point checklist to filter out stories that are ethical to share : 1) Solicit input on whose stories to tell and how from the people you serve, and those most directly affected by the issue you work to advance. Ethical storytelling is a foundation of G.R.E.A.T.

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7 Lessons From Marketing Ethics

NonProfit Hub

Ethics are what we hold close to our hearts. Even business organizations have both written and unwritten ethics that they have to follow in dealing with their environment, customers, employees, etc. . Pricing ethics . This is against marketing ethics. .

The Fundraising Ethics Gap

The Agitator

And so this morning memories of Grandma Craver came flooding back when I received notice of a new white paper on fundraising ethics just released by Rogare , the fundraising think tank of the University of Plymouth Hartsook Centre for Sustainable Philanthropy. As a kid I vividly remember Grandma Craver shaking her head, and sometimes her fist, at the radio as it blared forth the ravings of an on-air evangelist whom she particularly despised.

True or False? A Quick Guide to Understanding Journalism Ethics

Kivi's Nonprofit Communications Blog

If you’re new to media relations — or you’re an experienced hand that needs a refresher — I recommend taking some time to review the Society of Professional Journalists ‘ Code of Ethics , which should provide you with the background you need to understand the rules of the road. It could also raise red flags with inquiring reporters who are ethically bound to serve as public watchdogs.

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Question: Fundraising Ethics

A Small Change

I want this blog to be a place where we can ask questions and hear from a very skilled and qualified group of readers. So… if you have a minute I’d love to hear back from you. Even if you only have a small comment I’d love to hear from you. If you’ve never written in before this is a great post to start with. Some of the nonprofits I’ve worked are given specific projects to raise money for and other times it is very vague.

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The Ethical Dilemma of Accepting Tainted Donations

Cause Related Marketing

old pal Joe Waters at the Boston Medical Center and his many commenters have stated very well the ethical dilemma that charities can face in forging cause marketing relationships.But, of course, the charititable fundraising business as a whole is fraught with ethical. Komen for the Cure Reginald Forester-Smith Charitable Ethical Dilemmas KFC Girlguiding Scotland Cause marketers and others have made much of the recent cause marketing campaign by KFC benefiting Susan G.

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How Ethical A Fundraiser Are You?

The Agitator

In return you’ll not only receive your personal score answering the question “How ethical a fundraiser are you”, but you’ll also be entered in a drawing to receive either an iPad mini or a £100 ($132) of gift vouchers. You can get that answer personally delivered to you in the privacy of your own inbox without anyone else knowing. But first, your help is needed for a research project designed to look more deeply into how fundraisers make difficult decisions in their day-to-day work.

Are You an Ethical Fundraiser?

Fundraising Breakthroughs

Tags: nonprofit ethics

How To Talk To Donors About Fundraising Costs And Ethics

The Agitator

So, here’s some Agitator advice on dealing with the question of fundraising costs and ethics. I have no idea how much traction the CNN story on the New York Attorney General’s settlement will get. Nor whether it will trigger any, many or no donor inquiries to your organization or your clients. Nonetheless, good Boy Scout that Tom is, I’ve adopted his motto: “Be Prepared.” First of all, don’t be one bit defensive.

Why Practicing Professional Ethics Improves Any Nonprofit's Grant Writing Successes

Seeking Grant Money Today

grant writing ethics how toGrant Writers On Commission Pricing Grant Writers - What Should We Pay For a Grant Writer? This Week A Group of Grant Writers Networked Among Themselves, Saved Each Other Some Grief, and Received An Apology!

[PODCAST] The Importance of Ethics in the Nonprofit Sector | Ft. Robbe Healey

NonProfit Hub

She is also a founding member of Aurora Philanthropic Consulting and a world renowned speaker and currently serves on the AFP Ethics Committee. Ethics in the nonprofit sector, as well as in general, aren’t black and white and that’s what makes the topic so tricky. Possibly the biggest ethical dilemma nonprofits face — aside from avoiding the conversation of ethics altogether — deals with their reputation.

Association of Fundraising Professionals Code of Ethics Should Apply to Fundraising Software Companies

Blue Sky Collaborative

The Association of Fundraising Professionals mandates that its members abide by an extensive code of ethical principles and standards [link] These guidelines were adopted in 1964 and have been updated many times since then. AFP is a good organization that.

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Share G.R.E.A.T. Stories to Advance Your Goals

Getting Attention

storytelling ethical storytelling fundraising G.R.E.A.T. Best Buddies International. Like many of you, I’ve been working with storytelling for more than a decade now. And, like many of you, I know we need to do it better. We use too many over-simplified stories—black-and-white stories that don’t ring true. Stories that are all about us, don’t have relevance to our supporters, or don’t map to our organizational identity. Stories that leave the reader or listener thinking “so what.”.

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The murky waters of government employment and political neutrality

Public Sector Marketing 2.0

The Government of Canada has a generally well-written Values and Ethics Code , which public servants must abide by. Guidelines & Policies election year government of canada impartiality political neutrality public servant Social Media values and ethics codeWith every passing year, a particular element of this Code has become increasingly challenging to explain with absolute clarity and even more challenging to enforce, save for the most obvious cases.

Photos to Fire Up Year-End & Protect Privacy

Getting Attention

Follow this 7-point checklist for ethical storytelling to shape photo-illustrated stories that meet client privacy standards and spur your people to donate and spread the word. storytelling Advocates client confidentiality client photo ethical storytelling fundraising Inc. Flickr: AFGE. Dear Nancy: Our last two year-end campaigns were centered around client stories, each powered by a photo or two.

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Why I believe the art of influence is ethical

Nonprofit Marketing Blog

Those of us working for the public good have an ethical responsibility to be effective and efficient in reaching as many people as possible. I had an interesting comment to yesterday’s post. Someone wondered if it was “trickery” to use defaults to influence behavior. That’s an excellent point to raise, especially since I intend to post a lot this year about influencing people through an understanding of how they think.

Nonprofit Marketing and Fundraising Ethics

The Nonprofit Consultant

Today's blog post is in the form of a video. When should a nonprofit refuse a donation? When does an association with the wrong donor reflect poorly on your nonprofit's brand? Please watch the video (click on the big arrow on my nose to start it) and respond with your answers. BTW, "kenrg" is my nom de 'Tube).

Mplanet Notes: R. K. Krishna Kumar, Chairman Tata Sons Ltd. Ethics and Marketing

Diva Marketing Blog

Krishna Kumar Mr. Kumar went on to explain that a company must balance growth with values and conduct and that the brand must be also be built with ethical engagement for the brand and the planet. He believes that the evolution of the brand ethics is grounded in the intent to help people and to protect the planet; managing the destiny of the brand must take on a global focus. Last week I had the pleasure of speaking at AMA's Mplanet Digital Lab about social media marketing.

Grants To Scholars' and Professionals' Contributions To Understanding Ethics & Responsibility In Public Communication

Seeking Grant Money Today

The center will award up to $75,000 in total grants of $1,000 to $25,000 each to support scholars and professionals making important contributions to knowledge, practice, or public understanding of ethics and responsibility in public communication. From The Foundation Center. Page and Johnson Legacy Scholar Competition Grants to Foster Study of Integrity in Public Communications Deadline: March 6, 2009 The Arthur W.

#PublicMedia: How Twitter Helped And Hurt The Spread Of Information In Two Recent Disasters

Non Profit Marketing 360

Although we would ethically and fully endorse the guidelines from The Guardian , they do somehow miss the point that the medium can be the message. Blogs Case Study Climate Change Communications Community Environment Geo-Location Marketing Media Review News and Current Affairs Newspaper Article Public Media Social Media Technology Twitter communication Ethics Hurricane Irene Online Communities The GuardianWhich is not to say millions haven't tried it.

How Do You Define Good Journalism?

SocialButterfly

Tags: Ethics and Legality journalism content copyright ethics Journalists Creed media missouri school of journalism public service Valerie Maltoni values Walter Williams

New Browser Plug-In Helps you Avoid Products Made With Child Labor

Cause Related Marketing

Knowing that your favorite jeans or shoes come from factories that use child labor is a good first step toward more ethical consumption. Help the World's Women and Girls Active Against Child Labour Corporate Social Responsibility Help the World's Women Girls Advocacy Cause Marketing Half the Sky ethical consumption cause marketingA new Internet browser plug-in will tell you if a product you’re looking at on an online retailer uses child labor in its production.

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Thankful and Re-Energized

Public Sector Marketing 2.0

While I can’t discuss the details of the work beyond what i have blogged in the past and what is on our CEPSM Facebook Page , I can say that I am absolutely astonished at the level of dedication, commitment and work ethic demonstrated by the Tanzanian team here on the ground. To develop a social marketing strategy aimed at improving the knowledge , beliefs and behaviours of public servants in the area of ethical conduct. Debrief Social Marketing dar es salaam ethics tanzani

Size Matters in Cause Marketing

Cause Related Marketing

Down there in the bottom third of ad, beneath the fold, past the body copy Outdoor Research declares its solidarity for its nonprofit partner, Leave No Trace Center for Outdoor Ethics, whose logo is reproduced approximately.57” x.48”. In this ad, Outdoor Research left almost no trace of its sponsorship of the Center for Outdoor Ethics. Barry White Outdoor Retailer Trade Show Outdoor USA Magazine Outdoor Research Leave No Trace Center for Outdoor Ethics

Asante Sana Tanzania!

Public Sector Marketing 2.0

I can’t provide details at this point, however what I can say is that we’re working with the Ethics Division of the President’s Office, Public Service Management (PO-PSM) to develop a social marketing/behaviour change program to advance Ethics change in the public service. Debrief bagamoyo behaviour change cepsm communications dar es salaam ethics Government po-psm Social Marketing tanzania zanzibarThe first phase of our project in Tanzania is now over.

Crossing the line or a Creative Cross? MySpace Research with “Dr. Meg”

SocialButterfly

Dilemma: To Cross or not to Cross the Ethical Line. The research is very interesting, however, I feel an ethical discussion must be had. I am not saying Moreno’s approach was wrong or right, but I think we should slow down and discuss it further to learn and develop best practices, as well as ethical guidelines, especially since others may adopt this practice towards younger youth. Have you heard of Dr. Meg? Maybe not, but if you’re a teen on MySpace you may have.

Expert versus Asset: Which One are You?

SocialButterfly

motivation Blog Talk job value SocialButterfly guru work ethics expert earning career valuable Tags: work ethic learning Experience This? I’m going to warn you. Some people are going to view this article as radical. In recent weeks, there’s been lots of articles and conversations that denounce the expert, calling them carpetbaggers or government gadget gurus or what have you. In my humble opinion, those that are experts are only referred to as “experts” by other people.

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White Women as Nonprofit Gatekeepers [Recommended Listen]

Kivi's Nonprofit Communications Blog

If you are a white woman working in the nonprofit sector, then do yourself a favor and listen to The Ethical Rainmaker: White Women as Gatekeepers , an interview of Fleur Larsen by podcaster Michelle Shireen Muri.

How to Plan Your 2021 Social Media Marketing Calendar

J Campbell Social Marketing

With all the noise on social media as well as serious legal and ethical considerations clouding the platforms, how can nonprofits continue to reach their supporters and spread their messages online? . Sign up for the free Nonprofit Marketing Summit to see this session live!

Three Simple Steps to Using Original Photos

Kivi's Nonprofit Communications Blog

Is there an ethical photo policy to address how people are portrayed? . #1 3 Ethical Photo Policies. In addition to legal permission, there are ethical considerations for using someone’s photograph to promote your organization. According to The Photography Ethics Center, “When we take and share photographs, we are shaping how others view the world. This is one instance where an ethical photo policy could help determine whether the use of certain images is justified.

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Would You Buy Ordinary Gum Just Because It Supports a Cause?

Selfish Giving

Cause Practices cause marketing cause products ethically related products product 7It’s something that comes up again and again. Will consumers buy a product or use a service just because it supports a cause? I don’t buy it, and fizzled experiments from Causeon to Edun to CauseWorld to GoodSearch show that while consumers do indeed want a world with causes, a cause world is a different matter. Brand and margin lead (e. Groupon, The Gap, Foursquare, Google) and mission follows.

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What You Can Do About “The Social Dilemma”

Public Sector Marketing 2.0

Lack of ethical control measures? It didn’t cover the rapidly growing area of ethical algorithm design and government policies in the ethical use of algorithms.

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Honoring Donor Intent

The Nonprofit Consultant

This seems like such a basic, "Fundraising Ethics 101" topic that I'd never have to write a post explicitly about it, but it seems that even high profile nonprofit organizations need to be reminded: Donor Intent is King! If funds are designated for a particular purpose, it is your legal and ethical obligation to use it for that purpose and that purpose only. legal ethics Nonprofit fundraising

Doomsday Has Been Rescheduled, But What About The Donations Raised for It?

Seeking Grant Money Today

It is if you consider, as her niece does, that relatives who are currently in financial need, or other nonprofit organizations that perhaps deliver programs and services (and deliver them well, ethically, and provide something that is needed but not gotten elsewhere) would have used the money for better ends. ethics fundraising

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The MBA Oath: A Case of Social Shifting

Social Marketing and Social Change

A code of ethics for business leaders that is driven by student demand is something I celebrate today. Tags: socialShifting Business Ethics CSR Harvard Business School MBA Oath Social Change Today's NY Times reports that over 20% of the graduating class from Harvard Business School have signed The MBA Oath , a student-led movement to develop a professional code of conduct for business leaders.

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Hot Topics in May: Honoring Your Community, Social Media Strategies, Instagram Stories, and Mentoring

Kivi's Nonprofit Communications Blog

60-Minute, Budget-Friendly Webinar] Learn how to effectively and ethically lift up the communities you serve through marketing and design. Here’s what’s happening this month at Nonprofit Marketing Guide…. Online Training: The All-Access Training Pass.

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How to Update Your Nonprofit Social Media Marketing Strategy for 2021 [WEBINAR REPLAY]

J Campbell Social Marketing

With all the noise on social media, physical distancing, and serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online?

Mixed Links for Nonprofit Communicators – January 15, 2021

Kivi's Nonprofit Communications Blog

Nel Taylor shares 7 Ways to Tell Stories Ethically: The Journey From Exploited Program Participant to Empowered Storyteller. Happy Friday, Friends! Let’s warm ourselves next to the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

Mixed Links for Nonprofit Communicators – February 5, 2021

Kivi's Nonprofit Communications Blog

Get All Kinds of Much-Needed Email Marketing Training This Month Effective and Ethical Creative [New Guide] Email Deliverability Is Down (Meaning Your Emails May Not Be Making It to Inboxes) Did You Make a Great Plan, Then Never Look at It Again?

Understanding the Expense Accounts of Public Officials

Fundraising Breakthroughs

Tags: NMAI nonprofit ethics Native painters

Mixed Links for Nonprofit Communicator – February 19, 2021

Kivi's Nonprofit Communications Blog

And Neil Patel has 5 Marketing Ethics to Follow on Social Media. Good day, friends! I am coming to you a little earlier than normal with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising.

Scrubbing Your Language of Racist Metaphors

Kivi's Nonprofit Communications Blog

Using Ethical/Unethical is a better choice in this case. Oh, how we love, love, love good metaphors here at Nonprofit Marketing Guide!

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